Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer
Company: Launch Potato
Location: Vancouver, Canada (remote)
Job Type: Contract to Hire
Category: User Experience (UX) Design / Conversion Rate Optimization (CRO)
Date Posted: 2025-10-22
Experience Level: 8+ Years
Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato web properties.
• Lead end-to-end design projects, from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.
• Proactively identify and improve underperforming experiences by analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings.
• Champion and mentor design best practices to foster a high-performance UX culture and drive UX strategy across the organization.

📝 Enhancement Note: This role is positioned as a Senior UX Designer with a strong emphasis on Conversion Rate Optimization (CRO) and performance marketing outcomes. The "Contract to Hire" nature suggests an initial evaluation period, highlighting the need for immediate impact and strong performance. The remote nature across multiple countries indicates a need for strong asynchronous communication skills and self-management.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, from initial concept and ideation to high-fidelity prototypes and developer hand-off, supported by A/B test results and user insights.
• Independently lead and manage design projects through all phases: stakeholder alignment, UX strategy development, UI design, and post-test iteration.
• Generate actionable UX insights by analyzing behavioral data, key performance metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design directions.
• Proactively identify underperforming user experiences and implement iterative UX/CRO design improvements, leveraging both qualitative and quantitative data inputs.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions are aligned with overarching business goals and technical constraints.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy and adoption across the broader organization.
• Propose and implement improvements to the design process that enhance experimentation velocity and design scalability.

📝 Enhancement Note: The responsibilities are heavily weighted towards measurable outcomes, emphasizing data analysis and direct impact on conversion rates and revenue. The expectation for independent leadership and proactive problem-solving aligns with a senior-level role.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is often preferred for senior UX roles. Equivalent practical experience will also be considered.
Experience: 8+ years of UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design, with a strong focus on optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or similar wireframing and prototyping tools.
• Fluency with the Adobe Creative Suite.
• Hands-on experience collaborating directly with developers for design implementation.
• Proven ability to execute A/B tests and iterate based on results for Conversion Rate Optimization (CRO).
• Excellent communication skills, with the ability to articulate design rationale clearly to both technical and non-technical audiences.
• Strong analytical skills to interpret behavioral data, user feedback, and performance metrics.
• Demonstrated initiative and ability to proactively identify and solve design challenges.

Preferred Skills:

• Experience with user research methodologies, including usability testing, user interviews, and survey design.
• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) for data extraction and analysis.
• Experience mentoring junior designers or leading design initiatives.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering teams.
• Experience in the digital media or publishing industry.

📝 Enhancement Note: The emphasis on "performance-minded," "analytical," and "initiative-driven" competencies suggests a preference for candidates who can demonstrate a track record of quantifiable success and proactive problem-solving, rather than just aesthetic design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end UX/CRO projects.
• Each case study must clearly articulate the problem, your role, the design process, the data/insights used, the solutions implemented, and the measurable impact (e.g., CVR uplift, RPS increase, engagement metrics).
• Highlight projects specifically focused on performance marketing, lead generation, or conversion rate optimization.
• Include examples of high-fidelity prototypes and final implemented designs, with a focus on how design decisions directly contributed to performance improvements.
• Demonstrate proficiency with Figma or similar prototyping tools through interactive prototypes or detailed mockups.

Process Documentation:

• Clearly outline your approach to user research and data analysis for informing design decisions.
• Detail your methodology for collaborating with engineering and product teams for design implementation and A/B testing.
• Provide examples of how you've documented design specifications, user flows, and interaction patterns for developer hand-off.
• Showcase your process for iterating on designs based on A/B test results and user feedback.

📝 Enhancement Note: The portfolio is critical for this role. Candidates must be able to demonstrate not just design skills but also a clear, data-driven process that leads to tangible business outcomes (CRO, CVR, RPS). The emphasis on A/B testing and iterative improvements is key.

💵 Compensation & Benefits

Salary Range: For a Senior UX Designer with 8+ years of experience in a high-demand, remote-first environment in Canada, a competitive salary range is estimated between CAD $120,000 - $170,000 annually. This range considers the specialized nature of CRO-focused UX, the senior level, and the remote work arrangement in the Canadian market.

Benefits: (As a Contract to Hire role, benefits may differ during the contract period and upon conversion to permanent employment. Specifics should be confirmed with the hiring team.)

• Contract Period: Potentially includes access to company-provided tools and resources, project-based bonuses based on performance metrics.
• Upon Conversion to Permanent: Comprehensive health and dental insurance, extended health benefits, paid time off (vacation, sick days, holidays), potential for performance-based bonuses, opportunities for professional development and training, 401(k) or similar retirement savings plan, global remote work flexibility.

Working Hours: Approximately 40 hours per week. As a remote-first company with a global team, flexibility may be offered, but core hours for collaboration with teams in North America (specifically PST/EST time zones) will likely be expected.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior UX/CRO roles in Canada, considering remote work and the specialized skill set. Benefits for contract roles are typically more limited than for permanent positions, so this distinction is important for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic digital landscape, focusing on connecting consumers with brands through data-driven content and technology. Company Size: Launch Potato is described as a high-growth, high-performance company with a remote-first team spanning over 15 countries. While an exact employee count isn't provided, the description suggests a significant, globally distributed organization. Founded: The founding date is not explicitly stated, but the company's growth and established brands imply a solid history and experience in its market.

Team Structure:

• The UX Designer will likely be part of a Product or Marketing team, working closely with Product Managers, Engineers, Data Analysts, and other Marketing specialists.
• The team structure is designed for high performance and speed, with ownership and measurable impact as key drivers.
• Cross-functional collaboration is a core tenet, emphasizing seamless integration between design, development, and business objectives.

Methodology:

• Data-Driven Everything: Decisions are informed by analytics, user behavior, and performance metrics.
• Agile Experimentation: A strong emphasis on rapid iteration, A/B testing, and continuous improvement.
• Outcome-Oriented: Focus on achieving measurable business results, particularly in conversion rates and revenue.
• Ownership & Accountability: Team members are empowered to take ownership of their projects and drive them to completion.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato emphasizes a fast-paced, results-oriented culture. The remote-first, global nature means that explicit communication and collaboration are paramount. The company's focus on performance marketing and data-driven content suggests a strong analytical and business-savvy approach to all roles, including UX design.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Designer. This role is expected to operate with a high degree of autonomy, leading significant projects, mentoring others, and contributing to strategic design decisions. The "Contract to Hire" model implies an opportunity for long-term engagement and career development within the company. Reporting Structure: While not explicitly stated, a Senior UX Designer typically reports to a Head of Design, Director of Product, or a similar senior leadership role within the product or marketing departments. They will work closely with cross-functional teams. Operations Impact: The UX Designer's impact is directly tied to the company's core mission of "The Discovery and Conversion Company." By optimizing user experiences for conversion and revenue, this role directly contributes to Launch Potato's profitability and growth objectives.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to formally or informally mentor junior designers and influence design strategy across the organization.
• Specialization: Deepen expertise in CRO, performance marketing UX, and data-informed design within a high-growth digital media environment.
• Permanent Role: Conversion to a full-time employee offers enhanced benefits, stability, and potential for further career advancement within Launch Potato.
• Strategic Influence: Contribute to high-level product and design strategy discussions, shaping the future of Launch Potato's web properties.

📝 Enhancement Note: The growth path for a Senior UX Designer at a company like Launch Potato likely involves increasing strategic responsibility, mentorship opportunities, and potentially moving into a Lead or Managerial role if a permanent position is secured and performance is exceptional.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a remote-first model, with a global team spanning over 15 countries. Office Location(s): While the company is headquartered in South Florida, this role is fully remote and based in Vancouver, Canada. The company also has a presence in other locations globally.

Workspace Context:

• Global Collaboration: Expect to work with colleagues across different time zones, requiring strong asynchronous communication skills and effective use of collaboration tools.
• Digital Toolset: Access to industry-standard design and collaboration tools (Figma, Adobe Creative Suite, project management software, communication platforms like Slack/Teams).
• Performance-Focused Culture: The environment is high-energy, fast-paced, and geared towards achieving measurable results. Expect a culture that values speed, ownership, and impact.

Work Schedule: Approximately 40 hours per week. While remote work offers flexibility, candidates should be prepared to align with core collaboration hours, likely targeting North American business hours for effective teamwork with product and engineering leads.

📝 Enhancement Note: The remote-first, global nature of Launch Potato means candidates must be highly self-motivated and adept at virtual collaboration. The "high-performance culture" implies a demanding but rewarding environment for those who thrive on driving results.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Technical Interview: A deep dive into your portfolio, focusing on UX/CRO case studies. This will involve presenting specific projects, discussing your design process, data analysis, A/B testing experience, and rationale for design decisions. Expect to be asked about metrics and outcomes.
• Cross-functional Interview: Meeting with key stakeholders such as Product Managers and Engineers to assess collaboration style, communication skills, and understanding of technical constraints.
• Hiring Manager/Leadership Interview: A final conversation to discuss strategic thinking, leadership potential, and alignment with the company's long-term vision.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable impact (e.g., "Increased CVR by 15%," "Reduced bounce rate by 10%," "Improved RPS by $X").
• Focus on CRO: Highlight projects where your design decisions directly led to improved conversion rates or revenue. Explain your A/B testing approach and learnings.
• Show Your Process: Walk through your thought process, from understanding user behavior and data to ideation, prototyping, testing, and iteration.
• Tool Proficiency: Be prepared to discuss your experience with Figma and other relevant tools, showcasing interactive prototypes if possible.
• Tailor to Launch Potato: Research Launch Potato's brands and target audience. Frame your experience and case studies to show how you can drive success for their specific business model.

Challenge Preparation:

• Be prepared for a design challenge or a take-home assignment that simulates a real-world problem Launch Potato might face, focusing on CRO and performance marketing.
• Practice presenting your work concisely and persuasively, anticipating questions about your design choices, data interpretation, and expected outcomes.
• Prepare to discuss your understanding of performance marketing funnels and user journeys within that context.

📝 Enhancement Note: The interview process heavily emphasizes the candidate's ability to deliver measurable results through data-driven UX and CRO. The portfolio is the primary tool for demonstrating this capability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Mastery is required.
• Adobe Creative Suite: Proficiency expected for various design tasks (e.g., Photoshop for image editing, Illustrator for vector graphics).

Analytics & Reporting:

• Google Analytics / Adobe Analytics: Experience with web analytics platforms to extract user behavior data and performance metrics (CVR, RPS) is highly valuable.
• Heatmap & User Recording Tools: Familiarity with tools like Hotjar, Crazy Egg, or similar for qualitative user behavior analysis.

CRM & Automation:

• While not directly mentioned, understanding how UX impacts lead generation funnels implies potential interaction with CRM systems and marketing automation platforms, though direct hands-on experience might not be mandatory.

📝 Enhancement Note: The core technical requirements revolve around Figma and Adobe Suite, with a strong emphasis on leveraging analytics tools and CRO principles to inform design decisions.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A strong focus on driving measurable outcomes and revenue. Designs must have a clear purpose tied to business goals.
• Analytical: Reliance on data, user insights, and experimentation to guide decisions and validate hypotheses.
• Initiative-Driven: Proactive problem-solving and a willingness to take ownership without constant direction.
• Clear Communicator: Ability to articulate complex ideas and design rationale effectively to diverse audiences.
• Collaborative: Thrives in cross-functional teams, fostering strong working relationships with Product, Engineering, and other stakeholders.
• Mentorship-Oriented: Willingness to share knowledge, coach peers, and contribute to a growing UX culture.
• Strategic Thinker: Understanding the broader business impact of design decisions and prioritizing accordingly.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with Product Managers, Engineers, and Data Analysts throughout the design process.
• Data-Informed Dialogue: Discussions will be heavily influenced by data, metrics, and A/B test results.
• Iterative Feedback Loops: Continuous feedback and iteration are key, driven by experimentation and user insights.

📝 Enhancement Note: The company culture is built around speed, ownership, and measurable impact. For a Senior UX Designer, this translates to a role where data-driven decision-making, proactive problem-solving, and clear communication are paramount to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Aggressive CRO Goals: Navigating the inherent tension between creating optimal user experiences and pushing for aggressive conversion rate targets.
• Remote Collaboration Across Time Zones: Effectively collaborating and maintaining strong communication with a globally distributed team.
• Rapid Experimentation Cycles: Adapting to a fast-paced environment where frequent A/B testing and iteration are the norm.
• Data Interpretation Complexity: Synthesizing insights from various data sources (behavioral, quantitative, qualitative) to inform design strategy.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization strategies and methodologies.
• Performance Marketing UX Specialization: Become a go-to expert in designing for lead generation and performance-driven digital media.
• Cross-Functional Skill Development: Gain a deeper understanding of product management, engineering processes, and marketing analytics.
• Leadership Development: Opportunity to mentor junior designers and influence design direction, particularly if transitioning to a permanent role.

📝 Enhancement Note: The challenges are directly tied to the high-performance, data-driven nature of the company and the role's focus on direct business impact. Growth opportunities are abundant for those who excel in this environment and demonstrate leadership potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate on a web property. What was your process, and what were the results?"
• "How do you balance user needs with aggressive business objectives like conversion rate optimization?"
• "Walk me through a complex UX/CRO project you led from start to finish. What were the key challenges, and how did you overcome them?"
• "How do you approach identifying underperforming user experiences, and what methods do you use to prioritize improvements?"
• "Describe your process for collaborating with engineers on A/B tests and design implementation. How do you ensure accurate execution?"

Company & Culture Questions:

• "What interests you about Launch Potato and our mission as 'The Discovery and Conversion Company'?"
• "How do you approach working in a remote-first, globally distributed team environment?"
• "Describe your experience with mentorship or influencing design best practices within a team."
• "How do you stay updated on the latest trends in UX design and conversion rate optimization?"

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of the company/project, clearly define the problem, your role, the objective (quantifiable if possible), your process, key design decisions, A/B test results, and final outcomes.
• Data Focus: Emphasize the data and user insights that drove your decisions. For CRO projects, highlight the specific metrics improved and by how much.
• Conciseness: Aim for 10-15 minutes per case study, leaving ample time for Q&A.
• Engagement: Be prepared to answer detailed questions about your rationale, trade-offs considered, and lessons learned. Focus on your problem-solving approach.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven, results-oriented approach to UX design, specifically within the context of performance marketing and CRO. Candidates must be able to articulate their process and quantify their impact.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Greenhouse.
• Curate Your Portfolio: Select 3-5 of your strongest case studies that directly showcase your experience in performance marketing, lead generation, and CRO. Ensure each case study clearly details the problem, your process, the data used, the solutions, and, most importantly, the measurable impact on key metrics (CVR, RPS).
• Optimize Your Resume: Highlight keywords such as "UX Design," "UI Design," "Conversion Rate Optimization (CRO)," "Performance Marketing," "Lead Generation," "Figma," "A/B Testing," "Data-Informed Design," and "User Experience." Quantify your achievements wherever possible.
• Prepare Your Presentation: Practice presenting your portfolio case studies concisely and persuasively, focusing on your data-driven approach and the outcomes you achieved. Be ready to discuss your design process and rationale in detail.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model. Think about how your UX/CRO skills can contribute to their ongoing success and growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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