Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Tampa, FL (remote) Job Type: Contract to Hire Category: User Experience (UX) Design / Conversion Rate Optimization (CRO) Date Posted: 2025-11-14 Experience Level: 8+ Years (Senior) Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences.
• Lead end-to-end design projects from ideation to high-fidelity prototypes and developer hand-off, informed by A/B test results and user insights.
• Leverage quantitative and qualitative data, including behavioral analytics, metrics (CVR, RPS), heatmaps, and user recordings, to identify and address underperforming experiences.
• Champion UX best practices, mentor peers, and contribute to the scalability and velocity of design and experimentation processes within a high-performance culture.

📝 Enhancement Note: This role is heavily focused on conversion rate optimization (CRO) and data-driven design within a performance marketing context, rather than purely aesthetic or user-centric design. The "Contract to Hire" nature suggests an initial evaluation period to assess fit and performance before transitioning to a permanent role. The company's emphasis on "measurable impact" and "performance-driven" culture is critical for candidates to understand.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, including concept development, ideation, high-fidelity prototypes, and detailed developer hand-offs, all validated by A/B test outcomes and user behavioral data.
• Independently manage and lead design projects through all phases: stakeholder alignment, UX strategy definition, UI development, and post-test iteration based on performance metrics.
• Generate actionable UX insights by analyzing behavioral data, key performance indicators (KPIs) such as Conversion Rate (CVR) and Revenue Per Session (RPS), heatmaps, and user recordings to inform design hypotheses and validate design direction.
• Proactively identify opportunities to improve underperforming user experiences through iterative UX and CRO design methodologies, utilizing both qualitative user feedback and quantitative performance data.
• Collaborate closely with product managers, engineers, marketing specialists, and other stakeholders to ensure design solutions are aligned with overarching business objectives, technical feasibility, and platform constraints.
• Act as a design evangelist and mentor within the organization, sharing expertise on UX best practices, contributing to the development of a robust UX strategy, and fostering a culture of continuous improvement and design excellence.
• Propose, implement, and refine design processes that enhance experimentation velocity, improve design scalability, and support the company's data-driven approach to product development and marketing.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on analytical rigor, iterative design, and direct contribution to revenue-generating metrics. The expectation is for the candidate to not only design but also to prove the value of their designs through data and testing. The "independently lead" aspect points to a senior-level individual contributor role requiring significant autonomy.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, a related field, or equivalent practical experience is typically expected for senior UX roles. Experience: 8+ years of hands-on UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Data-Informed Design: Proven ability to design user experiences with a primary focus on optimizing key performance metrics such as conversion rate (CVR) and revenue per session (RPS).
• Prototyping & Wireframing: Mastery of Figma or similar industry-standard wireframing and prototyping tools (e.g., Sketch, Adobe XD) for creating high-fidelity mockups and interactive prototypes.
• Design Software Proficiency: Fluency with the Adobe Creative Suite (Photoshop, Illustrator) for asset creation and manipulation.
• CRO & A/B Testing Collaboration: Hands-on experience working directly with development teams to execute A/B tests and implement conversion rate optimization strategies.
• Analytical Thinking: Ability to interpret behavioral data, user recordings, heatmaps, and analytics dashboards to derive actionable design insights and validate hypotheses.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale, present findings, and advocate for design decisions to both technical and non-technical audiences.
• Cross-functional Collaboration: Demonstrated ability to work effectively within cross-functional teams including product management, engineering, and marketing.

Preferred Skills:

• Experience with analytics platforms like Google Analytics, Adobe Analytics, or similar tools for performance tracking.
• Familiarity with user research methodologies and tools (e.g., user interviews, surveys, usability testing platforms).
• Understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.
• Experience in a remote-first or distributed team environment.
• Mentorship or team leadership experience.

📝 Enhancement Note: The "MUST HAVE" section strongly emphasizes practical, results-oriented skills directly tied to performance marketing outcomes. The emphasis on Figma and Adobe Creative Suite suggests specific tool requirements. The experience requirement of "8+ years" positions this as a senior individual contributor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Driven Case Studies: Showcase at least 2-3 detailed case studies demonstrating your experience in designing for performance marketing, lead generation, or CRO. Each case study should clearly outline the business problem, your design process, the data/insights used, the solutions implemented, and quantifiable results (e.g., % increase in CVR, RPS, or lead volume).
• Process Optimization Examples: Include examples of how you've improved design processes, increased experimentation velocity, or enhanced design scalability within previous roles. This could be through new workflows, tool adoption, or mentorship initiatives.
• System Design & Handoff: Demonstrate your ability to create complete, test-ready user experiences, including high-fidelity prototypes and clear specifications for developer hand-off. Showcase how you ensure design integrity during implementation.
• Impact Measurement: Clearly articulate the ROI or measurable impact of your design work, using specific metrics and data. This should go beyond simply stating "improved user experience."

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for translating business goals and user insights into effective UX/CRO strategies and design workflows.
• Implementation & Automation: Detail your experience collaborating with developers on A/B test implementation and how you ensure efficient execution of design changes.
• Measurement & Analysis: Articulate your approach to analyzing A/B test results, user behavior data, and other performance metrics to iterate on designs and continuously improve outcomes.

📝 Enhancement Note: For a role focused on CRO and performance marketing, the portfolio is paramount. Candidates must be able to demonstrate their impact through data and quantifiable results, not just present aesthetically pleasing designs. The interview process will likely involve a deep dive into these case studies.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

• Note: This range is provided directly in the job description. As this is a US-based remote role, this range aligns with senior UX designer positions in major tech hubs, adjusted for a remote position within the US. Launch Potato's compensation philosophy emphasizes performance-based increases rather than cost-of-living adjustments, indicating a strong link between individual and company performance and compensation growth.

Benefits:

• Profit-Sharing Bonus: The compensation package includes a profit-sharing bonus, reflecting the company's performance-driven culture.
• Competitive Benefits: While specific benefits are not detailed, typical benefits for a contract-to-hire role in the US may include health insurance (medical, dental, vision), paid time off (accrued during contract, potentially more upon conversion), and retirement savings plans (e.g., 401k, potentially with company match upon conversion).
• Global Team & Remote Work: Opportunity to work with a diverse, global team from the comfort of a remote setup.
• Performance-Based Growth: Future compensation increases are tied to company and personal performance, offering a clear path for ambitious individuals.

Working Hours: 40 hours per week (standard full-time). The remote nature offers flexibility in how these hours are structured, but core collaboration hours may be expected, likely aligning with US time zones.

📝 Enhancement Note: The provided salary range is competitive for a senior UX designer role, especially considering the performance marketing focus. The emphasis on performance-based increases is a key differentiator in their compensation philosophy and should be understood by candidates as a driver for their career progression.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation Company Size: The description implies a significant, growing company with a global remote workforce ("over 15 countries"). Launch Potato is a profitable digital media company reaching over 30 million monthly visitors. Founded: While not explicitly stated, Launch Potato is established enough to have multiple well-known brands and a profitable business model.

Team Structure:

• Operations Team Aspect 1: The UX team likely operates as part of a larger Product or Marketing department, with designers collaborating closely with Product Managers, Engineers, Data Analysts, and Marketing Specialists. The emphasis on "global team of high-performers" suggests a dedicated and driven group.
• Operations Team Aspect 2: As a senior individual contributor, the UX Designer will likely report to a Head of Design, VP of Product, or a similar leadership role overseeing product development and user experience initiatives.
• Operations Team Aspect 3: Collaboration is heavily emphasized, with expectations for close partnership with development for A/B testing, product for strategy alignment, and marketing for performance insights. The role is inherently cross-functional.

Methodology:

• Data Analysis & Insights: The core methodology revolves around data-driven decision-making, using metrics (CVR, RPS), behavioral patterns, heatmaps, and user recordings to inform design.
• Workflow Planning & Optimization: Focus on iterative design, agile methodologies, and continuous improvement of both user experiences and design processes to maximize experimentation velocity and efficiency.
• Automation & Efficiency: While not directly about automation tools, the role aims to improve efficiency through optimized design processes and scalable solutions that support rapid experimentation.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as a "high-growth, high-performance culture" driven by "speed, ownership, and measurable impact." Candidates should be prepared for a fast-paced environment where results and data are highly valued. The remote-first nature with a global team is a key aspect of their operational model.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced UX Designer who can independently lead projects, drive significant impact, and mentor others. It's a step below a management role but carries substantial responsibility and influence within the product development lifecycle. Reporting Structure: Likely reports to a Design Lead, Head of Product, or VP of Product/Marketing. The role involves close collaboration with engineering and product teams. Operations Impact: The primary impact of this role is directly on revenue and business performance through conversion rate optimization. By improving user experiences and increasing conversion rates, the designer directly contributes to the company's profitability and growth goals.

Growth Opportunities:

• Leadership in UX: Potential to grow into a Lead UX Designer role, managing a small team or a specific product area, and taking on more strategic design initiatives.
• Specialization: Deepen expertise in CRO, performance marketing UX, or specific product domains within Launch Potato's brand portfolio.
• Process Improvement Leadership: Lead initiatives to further refine and scale the design and experimentation processes across the organization.
• Permanent Position: Successful performance during the contract-to-hire phase can lead to a permanent position with full benefits and a stable career path within a growing company.

📝 Enhancement Note: The growth path is clearly defined towards greater strategic impact and potential leadership within the UX function, driven by demonstrated success in delivering measurable business outcomes. The contract-to-hire model offers a structured way to prove capabilities and secure a long-term role.

🌐 Work Environment

Office Type: Fully Remote. The company operates with a "remote-first" philosophy, with team members spread across over 15 countries. Office Location(s): While headquartered in South Florida, the role is remote and open to candidates globally, with specific mention of "South Florida" and "15 countries" as team locations. This implies flexibility in candidate location.

Workspace Context:

• Collaborative Environment: The remote-first setup necessitates strong digital collaboration tools and practices. Expect frequent virtual meetings, asynchronous communication, and a reliance on shared digital workspaces.
• Operations Tools & Technology: Access to standard remote work tools (e.g., Slack, Zoom, Google Workspace) and the design/analytics tools required for the role (Figma, Adobe Creative Suite, analytics platforms).
• Team Interaction: Regular interaction with a global team of high-performers, requiring proactive communication and engagement to foster strong working relationships.

Work Schedule: Standard 40-hour work week. While remote, candidates may need to align with core working hours for effective collaboration with teams in specific time zones, particularly those in the US.

📝 Enhancement Note: The remote-first nature is a significant aspect. Candidates should be comfortable with asynchronous communication and self-management, while also being proactive in virtual collaboration to maintain team cohesion and project momentum.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely assess your resume and initial application for alignment with the core requirements, especially the 8+ years of experience and performance marketing focus.
• Portfolio Review & Presentation: This is a critical stage. You will be asked to present your portfolio, focusing on 2-3 detailed case studies that showcase your CRO and data-driven design expertise. Be prepared to discuss your process, the data that informed your decisions, and the quantifiable outcomes.
• Skills-Based Interview: Expect questions assessing your proficiency with design tools (Figma), your understanding of CRO principles, A/B testing methodologies, and your ability to analyze user data.
• Cross-functional Interview: You may meet with potential collaborators from Product, Engineering, or Marketing to assess your communication style, collaboration skills, and ability to work within a team.
• Final Interview: A final discussion with senior leadership to assess cultural fit, strategic thinking, and overall alignment with Launch Potato's high-performance values.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable results (e.g., "Increased conversion rate by 15%," "Reduced bounce rate by 10%," "Improved revenue per session by $X").
• Show Your Process: Detail how you arrived at your solutions. Explain your research, ideation, prototyping, testing, and iteration phases. Highlight how data influenced your decisions.
• Focus on Impact: Tailor your presentation to emphasize how your design work directly contributed to business objectives like revenue, conversion rates, or lead generation.
• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, the data you used, and the challenges you faced. Be honest about what you learned from failed tests or less successful outcomes.
• Tool Proficiency: Be prepared to discuss your expertise with Figma and other relevant design and analytics tools.

Challenge Preparation:

• Hypothetical CRO Challenge: You might be given a scenario or a specific page/feature and asked to identify potential areas for improvement and propose A/B testing ideas, justifying them with data-informed reasoning.
• Design Rationale: Practice articulating your design decisions clearly and concisely, linking them back to business goals and user behavior.
• Collaboration Scenarios: Be ready to discuss how you would handle disagreements with stakeholders or engineers regarding design direction or implementation.

📝 Enhancement Note: The interview process is heavily weighted towards demonstrating practical, data-driven design skills and a proven track record of delivering measurable business impact. A strong portfolio with quantifiable results is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery is essential for wireframing, prototyping, and UI design.
• Adobe Creative Suite (Photoshop, Illustrator): For asset creation and manipulation.
• Prototyping Tools: Proficiency with Figma's prototyping features or similar tools (e.g., InVision, Sketch).

Analytics & Reporting:

• Web Analytics Platforms: Experience with Google Analytics, Adobe Analytics, or similar tools for tracking website performance, user behavior, and conversion metrics.
• Data Visualization Tools: Familiarity with dashboarding tools (e.g., Tableau, Looker, Google Data Studio) is beneficial for understanding and presenting data insights.
• Heatmap & User Recording Tools: Experience with tools like Hotjar, FullStory, or similar to analyze user interactions and identify pain points.

CRM & Automation:

• While not a direct CRM role, understanding how UX designs integrate with lead generation forms and potentially CRM systems (e.g., Salesforce, HubSpot) is advantageous. Familiarity with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize) is crucial for executing CRO strategies.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. The ability to leverage analytics and A/B testing tools to inform and validate design decisions is central to this role's success.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and driving business impact. Decisions are guided by data and a focus on outcomes.
• Speed & Agility: The company culture prioritizes moving quickly, iterating, and adapting to market changes.
• Ownership: Team members are expected to take initiative, own their work, and drive projects to completion.
• Data-Driven: A fundamental reliance on data and analytics to inform strategy, design, and decision-making.
• Collaboration: While remote, strong collaboration and communication are key to success.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work closely with product, engineering, and marketing teams.
• Process-Oriented Feedback: A culture that values constructive feedback to refine both designs and processes, aiming for continuous improvement.
• Knowledge Sharing: Encouragement of sharing best practices, insights, and learnings across teams to foster collective growth and efficiency.

📝 Enhancement Note: Launch Potato's culture is geared towards high achievers who are comfortable with a fast-paced, results-oriented environment. Candidates who thrive on data, ownership, and direct impact will likely find this culture a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance Metrics: The primary challenge is to create user experiences that are not only visually appealing and user-friendly but also demonstrably drive key business metrics (CVR, RPS).
• Rapid Experimentation: Maintaining a high velocity of A/B testing and design iteration in a fast-paced environment requires efficient workflows and strong collaboration.
• Remote Collaboration: Effectively collaborating and maintaining strong working relationships with a globally distributed team requires excellent communication and self-management skills.
• Proving ROI: Consistently demonstrating the quantifiable business impact of design decisions to stakeholders.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain extensive practical experience in conversion rate optimization through hands-on application and A/B testing.
• Performance Marketing UX Specialization: Develop a niche expertise in designing for high-conversion environments within the digital media and lead generation sectors.
• Mentorship and Knowledge Sharing: Opportunities to mentor junior designers and influence UX strategy across the organization.
• Exposure to Diverse Brands: Work across a portfolio of established digital media brands, offering varied design challenges and learning experiences.

📝 Enhancement Note: The role offers significant opportunities for professional growth in a highly specialized area of UX design, directly tied to business performance. Candidates willing to embrace data and iterative optimization will find ample room to develop their skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., heatmaps, A/B test results, user recordings) to significantly improve a user experience and increase conversion rates." (Focus on your process, the data, and the quantifiable outcome.)
• "How do you approach designing for performance marketing versus designing for brand awareness or user engagement?" (Highlight your understanding of different goals and how design strategies adapt.)
• "Walk me through your process for leading a design project from initial concept to developer hand-off, specifically in a CRO context." (Emphasize your independence, stakeholder management, and data integration.)

Company & Culture Questions:

• "What do you understand about Launch Potato's mission as 'The Discovery and Conversion Company' and how does your UX approach align with that?" (Show research and connect your skills to their core business.)
• "How do you handle working in a remote-first, high-performance culture? What are your strategies for effective asynchronous communication and collaboration?" (Address the specific work environment and your adaptability.)
• "How do you measure the success of your design work, beyond just user satisfaction?" (Focus on business metrics and ROI.)

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly define the problem, your role, the hypothesis, the data/research that informed your approach, your design solutions, the A/B test setup, and the final results (quantified).
• Highlight Data & Metrics: Explicitly show how data drove your decisions and how you measured success. Use charts and figures where possible.
• Articulate Rationale: Be prepared to explain why you made specific design choices, linking them back to user behavior and business goals.
• Discuss Iteration: Showcase your understanding of iterative design by discussing what you learned from tests and how you would further optimize based on results.

📝 Enhancement Note: Preparation should focus on demonstrating a data-driven mindset, a strong understanding of CRO principles, and the ability to articulate the direct business impact of design work. Practice presenting your portfolio with a clear emphasis on quantifiable results and your strategic thought process.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Ensure your portfolio prominently features 2-3 case studies specifically demonstrating your experience in performance marketing, lead generation, or CRO, highlighting quantifiable improvements in metrics like CVR and RPS.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "CRO," "A/B testing," "data-informed design," "performance marketing," "Figma," and "revenue per session." Clearly list your years of experience and specific achievements.
• Interview Preparation: Practice articulating your design process and the impact of your work using the STAR method (Situation, Task, Action, Result), with a strong focus on quantitative outcomes. Prepare to present your portfolio confidently.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their mission as "The Discovery and Conversion Company." Understand their performance-driven culture and remote-first approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The "Contract to Hire" nature means performance during the initial contract period will be critical for securing a permanent role.