Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: San Diego, CA (remote) Job Type: Contract to Hire Category: User Experience (UX) / Product Design (with a strong GTM and CRO focus) Date Posted: 2025-11-14 Experience Level: 8+ Years (Senior Level) Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for driving measurable revenue and performance gains through the creation of data-informed, Conversion Rate Optimization (CRO) focused user experiences across Launch Potato's web properties.
• The Senior UX Designer will independently lead design projects from concept to execution, leveraging a deep understanding of user behavior, performance metrics, and A/B testing methodologies.
• This position requires a strong analytical mindset, with the ability to translate complex data into actionable design strategies that optimize key performance indicators like Conversion Rate (CVR) and Revenue Per Session (RPS).
• The role involves close collaboration with product, engineering, and marketing stakeholders to ensure design solutions align with overarching business objectives and technical feasibility, embodying a true GTM (Go-To-Market) operations synergy.

📝 Enhancement Note: While the title is "Senior UX Designer," the emphasis on "performance marketing," "lead generation," "data-informed design," "CRO-optimized user experiences," and "measurable revenue and performance gains" strongly indicates this role operates at the intersection of UX design and Go-To-Market (GTM) operations, specifically within a conversion-focused environment. The "Contract to Hire" nature suggests an initial evaluation period for both the candidate and the company.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, consistently validated by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy development, UI design, prototyping, and post-test iteration, ensuring seamless integration with the product development lifecycle.
• Generate actionable UX insights by rigorously analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction, demonstrating a data-driven operations approach.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs to drive continuous improvement.
• Collaborate closely with product managers, engineers, marketing specialists, and other stakeholders to ensure design solutions are strategically aligned with business goals, technical constraints, and GTM initiatives.
• Champion and mentor design best practices across the organization, sharing knowledge and driving UX strategy to foster a high-performance design culture.
• Propose and implement design process improvements that enhance experimentation velocity, design scalability, and overall operational efficiency within the design team.

📝 Enhancement Note: The responsibilities clearly outline a role that goes beyond traditional UX design. The emphasis on "delivering test-ready experiences," "analyzing behavioral data and metrics," "proactively identifying and improving underperforming experiences," and "enhancing experimentation velocity" points to a GTM-aligned operations function focused on optimizing the customer journey for conversion and revenue.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field is typically expected for senior roles. Equivalent practical experience will also be considered.

Experience: 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Expertise in data-informed design, with a proven track record of optimizing key metrics like Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or similar wireframing and prototyping tools (e.g., Sketch, Adobe XD) for creating high-fidelity designs and interactive prototypes.
• Fluency with Adobe Creative Suite (Photoshop, Illustrator) for asset creation and manipulation.
• Hands-on experience collaborating with developers for seamless design implementation and hand-off, ensuring technical feasibility.
• Proven ability to conduct and leverage A/B testing for CRO initiatives, interpreting results to drive design iterations.
• Excellent communication and presentation skills, with the ability to clearly articulate design rationale and strategy to both technical and non-technical audiences.
• Proficiency in analyzing behavioral data, user insights, heatmaps, and user recordings to inform design decisions.

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) for deeper data analysis.
• Knowledge of SEO principles and how UX design can impact search engine rankings.
• Familiarity with various CRO tools and methodologies beyond A/B testing, such as multivariate testing or personalization platforms.
• Experience working in a remote-first or distributed team environment.
• A strong understanding of performance marketing funnels and lead generation strategies.

📝 Enhancement Note: The required skills heavily emphasize data analysis, A/B testing, and CRO, highlighting the role's direct impact on revenue and performance metrics, which are core to GTM operations. The "8+ years" requirement signifies a senior individual contributor role with significant autonomy and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing successful UX/UI design projects, with a strong emphasis on those within performance marketing, lead generation, or CRO environments.
• Demonstrate a clear process for transforming user insights and performance data into effective design solutions, illustrating the journey from problem identification to implemented design.
• Include case studies detailing specific projects where your design interventions led to measurable improvements in key metrics such as CVR, RPS, lead volume, or user engagement.
• Highlight examples of high-fidelity prototypes and design system components, showcasing your proficiency with design tools and attention to detail in UI development.
• Visual evidence of collaboration with development teams and successful A/B test implementations, including insights gained from testing and subsequent iterations.

Process Documentation:

• Showcase your approach to user research, including methods for gathering and synthesizing qualitative and quantitative data to inform design direction.
• Illustrate your workflow for ideation, wireframing, prototyping, and user testing, demonstrating a structured and iterative design process.
• Provide examples of how you document and communicate design specifications for developer hand-off, ensuring clarity and efficiency.
• Detail your experience in proposing and implementing design process improvements to enhance team efficiency and scalability.

📝 Enhancement Note: For a role focused on performance and CRO, a portfolio is not just a collection of work but a demonstration of a data-driven design process. Applicants should be prepared to articulate the "why" behind their design decisions, backed by metrics and a clear understanding of the business impact, aligning with operations' focus on measurable outcomes.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Profit-sharing bonus program, reflecting the company's performance-driven culture.
• Competitive benefits package, details to be provided upon hire.
• Opportunities for professional development and continuous learning, aligned with a growth mindset.
• Remote work flexibility, allowing for a global team presence.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate global team collaboration and project demands.

📝 Enhancement Note: The salary range is competitive for a senior remote UX role in a high-cost-of-living area like San Diego, CA. The "Contract to Hire" model means benefits may differ during the initial contract period. The mention of "profit-sharing bonus" and "future increases based on company and personal performance" emphasizes a performance-oriented compensation structure common in growth-stage companies and operations-driven environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation Company Size: Launch Potato is a growing digital media company with a global, remote-first team spanning over 15 countries, indicating a dynamic and expansive operational footprint. Founded: Launch Potato was founded with a mission to become "The Discovery and Conversion Company," suggesting a core focus on connecting consumers with brands through data-driven content and technology from its inception.

Team Structure:

• The UX team likely operates within a cross-functional pod structure, collaborating closely with Product Management, Engineering, and Marketing teams to drive GTM initiatives.
• Reporting likely goes up through a Head of Design or Product Leadership, with direct interaction with various business unit stakeholders.
• The remote-first nature necessitates strong asynchronous communication protocols and a culture that values clear documentation and ownership.

Methodology:

• Launch Potato emphasizes a "high-growth, high-performance culture" driven by "speed, ownership, and measurable impact."
• Design methodologies are heavily influenced by data analysis, CRO principles, and continuous experimentation to optimize user experiences for conversion and revenue.
• The company fosters a culture of proactive problem-solving and initiative-driven execution, encouraging team members to identify and address opportunities independently.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company's focus on "Discovery and Conversion" and its "remote-first, high-performance culture" heavily influences the operational environment. This means the UX team must be adept at working autonomously, driving initiatives with speed, and demonstrating tangible, data-backed impact, which aligns perfectly with the goals of revenue and sales operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role (8+ years experience) operating at a strategic level within the UX and GTM functions. The role requires not only design execution but also strategic thinking, data analysis, and process improvement, positioning the individual as a subject matter expert and potential mentor.

Reporting Structure: The Senior UX Designer will likely report to a Director or VP of Product/Design, with significant collaboration across Product, Engineering, and Marketing departments. This cross-functional interaction is key to aligning design efforts with broader business and GTM strategies.

Operations Impact: The primary impact of this role is directly on revenue generation and conversion rates. By optimizing user experiences, the Senior UX Designer will directly contribute to increased efficiency of marketing spend, higher lead quality, and improved customer lifetime value, all critical metrics for GTM operations.

Growth Opportunities:

• Leadership Progression: Potential to move into a Lead UX Designer or Design Manager role, overseeing a team and shaping the design strategy for key product areas or brands.
• Specialization: Deepen expertise in CRO, performance marketing design, or specific industry verticals (e.g., finance, consumer content) that Launch Potato operates within.
• Cross-functional Leadership: Opportunity to lead design initiatives that span multiple brands or product lines, influencing broader company strategy and operational efficiency.
• Mentorship: Actively mentor junior designers, contributing to the development of the internal design talent pool and fostering a strong design culture.

📝 Enhancement Note: The "Contract to Hire" nature allows for a mutual assessment of fit and potential. For a candidate demonstrating strong performance and strategic thinking, this role offers a clear path for advancement within a growth-focused organization, particularly in areas that bridge design with revenue-driving operations.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed team model where collaboration and communication are primarily digital.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and this role is designated as remote. The core operations and team collaboration will likely center around North American time zones, given the San Diego location context.

Workspace Context:

• The remote environment requires self-discipline, strong organizational skills, and effective use of digital collaboration tools.
• Access to a robust technology stack is assumed, including high-speed internet, reliable hardware, and the necessary software for design, communication, and project management.
• Opportunities for team interaction will likely be through virtual meetings, dedicated Slack channels, and potentially virtual team-building events.

Work Schedule: Approximately 40 hours per week. Given the remote and global nature of the team, some flexibility may be required to accommodate cross-time zone meetings, but core working hours will likely align with standard business operations in North America to facilitate collaboration with key stakeholders.

📝 Enhancement Note: A fully remote environment in a company that emphasizes "speed" and "ownership" means candidates must be highly autonomous and proactive. Success will depend on effective digital communication and the ability to manage projects independently, a key trait for individuals in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and understanding of the role's operational and CRO focus.
• Portfolio Review & Design Challenge: A session with hiring managers and potentially design/product team members to walk through your portfolio, focusing on case studies that demonstrate data-informed design, CRO impact, and problem-solving methodologies. A take-home design challenge or live design exercise may be part of this stage, focusing on optimizing a given user flow for conversion.
• Stakeholder Interviews: Meetings with key cross-functional stakeholders (e.g., Product Managers, Engineers, Marketing Leads) to assess collaboration skills, strategic thinking, and alignment with business objectives.
• Final Interview: A concluding discussion with senior leadership to confirm fit, discuss compensation, and outline the contract-to-hire terms.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your proposed solution, your process, and the measurable results (e.g., "increased CVR by 15%," "reduced bounce rate by 10%," "improved lead generation by 20%").
• Showcase Process: Detail your thought process, including how you used data, user research, and A/B testing insights to arrive at your design decisions. Highlight your analytical approach.
• Highlight CRO Expertise: Emphasize projects where you specifically focused on conversion rate optimization and performance marketing goals.
• Demonstrate Collaboration: Be ready to discuss how you worked with developers and other teams, and how you presented your designs and rationale.
• Tailor to Launch Potato: Research Launch Potato's brands and understand their business model. Be prepared to discuss how your skills can directly contribute to their specific GTM and CRO objectives.

Challenge Preparation:

• CRO Scenarios: Practice analyzing hypothetical underperforming web pages or user flows and proposing data-driven design improvements.
• Metrics Focus: Be ready to discuss how you would track and measure the success of your design interventions using relevant KPIs.
• Communication: Prepare to clearly articulate your design rationale and trade-offs, especially when balancing user needs with business goals.

📝 Enhancement Note: The interview process heavily emphasizes practical application, data analysis, and measurable results, aligning with the operational focus of this role. A strong portfolio that quantifies impact and demonstrates a data-driven CRO process is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Mastery is expected.
• Adobe Creative Suite: Photoshop, Illustrator for asset creation and graphic design elements.
• Prototyping Tools: Proficiency in Figma's prototyping features or other tools like InVision.

Analytics & Reporting:

• Google Analytics (or similar web analytics): For analyzing user behavior, traffic sources, conversion funnels, and key performance metrics (CVR, RPS).
• Heatmap & User Recording Tools: (e.g., Hotjar, Crazy Egg) for understanding user interaction patterns and identifying friction points.
• A/B Testing Platforms: (e.g., Google Optimize, Optimizely, VWO) for designing, implementing, and analyzing experiments.

CRM & Automation: While not directly a CRM role, understanding how UX design impacts lead capture and conversion within CRM systems is beneficial. Familiarity with marketing automation platforms and their integration points with web experiences could be a plus.

📝 Enhancement Note: The specified tools (Figma, Adobe CS, A/B testing platforms, analytics) are standard for a performance-focused UX role. The emphasis on analytics and A/B testing tools underscores the data-driven, operations-centric nature of the position.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable outcomes, with a focus on CVR, RPS, and revenue growth.
• Data-Informed: Decisions are rooted in data analysis, user insights, and experimentation, rather than solely on intuition.
• Speed & Agility: The company culture values rapid iteration, quick decision-making, and the ability to adapt to market changes swiftly.
• Ownership & Initiative: Team members are expected to take full responsibility for their projects and proactively identify and solve problems.
• Collaboration: Strong emphasis on working effectively across functions (Product, Engineering, Marketing) to achieve shared goals.

Collaboration Style:

• Highly cross-functional, with designers working in close partnership with product managers, engineers, and marketing specialists to ensure designs are user-centric, technically feasible, and aligned with GTM strategies.
• Communication is expected to be clear, concise, and often asynchronous, leveraging tools like Slack and project management software.
• A culture of constructive feedback is encouraged to foster continuous improvement in design and processes.

📝 Enhancement Note: The company's values of "speed, ownership, and measurable impact" are directly aligned with operational efficiency and GTM success. The ideal candidate will thrive in an environment that prioritizes data-backed decisions and proactive problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data and Intuition: Effectively integrating quantitative data with qualitative user research to create designs that are both performant and user-friendly.
• High-Paced Environment: Operating effectively within a "high-growth, high-performance culture" that demands speed and continuous iteration.
• Remote Collaboration: Maintaining strong communication and collaboration across distributed teams and time zones.
• Impact Measurement: Continuously demonstrating the tangible impact of design work on key business metrics, especially in a contract-to-hire scenario.

Learning & Development Opportunities:

• CRO Expertise: Deepen knowledge in advanced CRO strategies, experimentation techniques, and behavioral psychology for design.
• Performance Marketing Insights: Gain a comprehensive understanding of the performance marketing landscape and how UX contributes to successful campaigns.
• Cross-functional Acumen: Develop a broader understanding of business operations, product strategy, and engineering processes through close collaboration.
• Mentorship: Opportunity to mentor junior designers and contribute to building the company's design capabilities.

📝 Enhancement Note: The challenges highlight the need for a candidate who is not only a skilled designer but also possesses strong operational awareness, data literacy, and the ability to thrive in a fast-paced, results-oriented remote setting.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing data to significantly improve a user experience and its impact on conversion rates. What was your process?" (Focus on data analysis, hypothesis, design changes, and quantified results.)
• "How do you approach designing for performance marketing or lead generation goals, balancing user needs with business objectives?" (Discuss CRO-first thinking, funnel optimization, and metric-driven design.)
• "Walk us through a complex UX design project from your portfolio. How did you gather insights, what were the key design decisions, and what was the outcome?" (Prepare a concise narrative with clear problem, solution, process, and results.)

Company & Culture Questions:

• "What excites you about Launch Potato's mission and its focus on 'Discovery and Conversion'?" (Show you've researched the company and understand its business model.)
• "How do you contribute to a high-performance, remote-first culture that values speed and ownership?" (Highlight your autonomy, proactivity, and communication skills.)
• "How do you collaborate with engineers and product managers to ensure design feasibility and alignment?" (Emphasize your cross-functional communication and problem-solving approach.)

Portfolio Presentation Strategy:

• Focus on Impact: Select 3-4 of your most relevant case studies that clearly demonstrate your ability to drive measurable results in performance marketing or CRO.
• Quantify Everything: For each case study, be prepared to discuss specific metrics, the baseline, the changes implemented, and the resultant improvements.
• Articulate Your Process: Clearly explain your step-by-step approach, including how you used data, user research, and testing to inform your design decisions.
• Tell a Story: Frame your case studies as narratives with a clear problem, your strategic approach, the execution, and the impactful outcome.
• Be Ready for Technical Questions: Anticipate questions about your tool proficiency, design system thinking, and collaboration with developers.

📝 Enhancement Note: Interview preparation should heavily lean into demonstrating a data-driven, results-oriented approach. Candidates need to speak the language of performance metrics, conversion optimization, and cross-functional collaboration, aligning with the operational demands of the role.

📌 Application Steps

To apply for this operations-aligned UX position:

• Submit your application through the Greenhouse portal.
• Tailor your Resume: Highlight your 8+ years of experience in performance marketing, lead generation, or CRO, explicitly mentioning key metrics like CVR and RPS, and proficiency with Figma and A/B testing.
• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating data-informed design, measurable impact on key performance indicators, and your CRO expertise. Be prepared to walk through these case studies during interviews.
• Prepare for a Design Challenge: Anticipate a practical exercise focused on optimizing a user flow for conversion, requiring you to apply your data-analysis and design skills.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their "Discovery and Conversion Company" mission to articulate how your skills directly contribute to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding the contract-to-hire terms and specific benefits, should be verified directly with Launch Potato during the application and interview process.