Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer
Company: Launch Potato
Location: Seattle, WA (remote)
Job Type: Contract to Hire
Category: User Experience (UX) / Conversion Rate Optimization (CRO)
Date Posted: October 22, 2025
Experience Level: 8+ Years
Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and optimization of user experiences across Launch Potato's web properties, with a primary focus on driving measurable revenue and performance gains through data-informed strategies.
• Lead end-to-end design projects, from initial concept and ideation through high-fidelity prototypes and developer hand-off, ensuring all outputs are validated by A/B test results and user insights.
• Leverage deep analytical skills to generate critical UX insights by dissecting behavioral data, key performance metrics (such as Conversion Rate - CVR and Revenue Per Session - RPS), heatmaps, and user recordings.
• Proactively identify and address underperforming user experiences through iterative UX/CRO design, utilizing both qualitative and quantitative data to inform design direction and validate improvements.

📝 Enhancement Note: This role is a Senior UX Designer position with a strong emphasis on Conversion Rate Optimization (CRO) and data-driven design within the performance marketing and lead generation sectors. The "Contract to Hire" nature suggests an initial evaluation period for both the candidate and the company, with the potential for a permanent role. The focus on "revenue and performance gains" and specific metrics like CVR and RPS indicates a direct impact on business outcomes, positioning this role as highly strategic within Launch Potato's GTM efforts.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, encompassing concept development, strategic ideation, high-fidelity prototyping, and seamless developer hand-off, all substantiated by A/B testing outcomes and user feedback.
• Independently manage and lead design projects from inception to completion, including stakeholder alignment, UX strategy formulation, UI development, and post-test iteration cycles.
• Generate actionable UX insights by meticulously analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to guide and validate design decisions.
• Proactively identify opportunities to enhance underperforming user experiences through iterative UX/CRO design, drawing on both qualitative user feedback and quantitative performance data.
• Foster close collaboration with product managers, engineering teams, and key stakeholders to ensure that all design solutions are aligned with overarching business objectives and practical technical constraints.
• Act as a champion for design best practices, actively mentoring peers and driving the adoption of effective UX strategies across the organization.
• Propose and implement improvements to the existing design process to enhance experimentation velocity and facilitate greater design scalability.

📝 Enhancement Note: The responsibilities clearly delineate a senior-level individual contributor role focused on driving tangible business results. The emphasis on "independently lead design projects" and "propose and implement design process improvements" highlights the autonomy and strategic influence expected. The mention of "stakeholder alignment" and "collaboration with product, engineering" points to a need for strong cross-functional leadership and communication skills, crucial for success in a high-performance, data-driven environment like Launch Potato.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and expertise in UX/UI design, CRO, and data analysis is paramount. Experience: 8+ years of progressive UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of hands-on UX/UI design experience in performance marketing, lead generation, or similar data-driven environments.
• Deep expertise in data-informed design principles, with a proven track record of optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or comparable wireframing and prototyping tools; advanced proficiency with Adobe Creative Suite.
• Demonstrated experience collaborating directly with developers to execute A/B tests for CRO initiatives.
• Exceptional communication skills, with the ability to articulate and present design rationale effectively to both technical and non-technical audiences.
• Strong analytical capabilities to interpret behavioral data, user insights, and performance metrics.
• Proven ability to lead and manage design projects autonomously from concept to completion.

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) for deep dive analysis.
• Familiarity with user session recording and heatmap tools (e.g., Hotjar, Crazy Egg).
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate developer collaboration.
• Experience in a remote-first or globally distributed team environment.
• A portfolio showcasing successful UX/CRO initiatives with quantifiable results.

📝 Enhancement Note: The "MUST HAVE" section in the original listing translates to required skills. The emphasis on "performance marketing, lead generation, or a similar data-driven environment" is critical, indicating that candidates must understand the nuances of driving conversions and revenue, not just aesthetic design. The explicit mention of Figma, Adobe Creative Suite, and A/B testing experience are key technical proficiencies. The "8+ years" requirement, coupled with the "Senior" title, suggests a need for a candidate who can operate with significant autonomy and strategic oversight.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 8 years of UX/UI design work, with a specific focus on projects within performance marketing, lead generation, or CRO.
• Evidence of data-informed design decision-making, clearly illustrating how user insights, behavioral data, and key metrics (CVR, RPS) influenced design outcomes.
• Detailed case studies demonstrating end-to-end project ownership, from initial concept and user research to high-fidelity prototypes, developer hand-off, and post-launch A/B testing results.
• Examples of collaboration with development teams and direct involvement in the execution and analysis of A/B tests for conversion rate optimization.
• Documentation of how design solutions have directly contributed to measurable improvements in conversion rates, revenue per session, or other critical performance indicators.

Process Documentation:

• Demonstrated ability to document design processes clearly, from ideation and wireframing to prototyping and final hand-off, with an emphasis on scalability and efficiency.
• Experience in outlining and implementing A/B testing strategies, including hypothesis generation, test design, execution, and analysis of results.
• Examples of how you have improved design workflows or processes to enhance experimentation velocity and design scalability within previous roles.

📝 Enhancement Note: Given the role's strong emphasis on "data-informed design" and "CRO-optimized user experiences," a portfolio is crucial. It needs to go beyond standard UX portfolios to showcase a deep understanding of performance marketing metrics and the ability to translate data into actionable design solutions that drive revenue. The "Contract to Hire" aspect also means the portfolio will be heavily scrutinized to ensure immediate impact and fit.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. (This range is explicitly provided in the job description.)

Benefits:

• Profit-sharing bonus opportunities, reflecting the company's performance-driven culture.
• Competitive benefits package (specific details not provided but typical for a full-time role).
• Opportunity for a permanent position following a successful contract-to-hire period.

Working Hours: While not explicitly stated, a standard full-time work week is implied, likely around 40 hours. Given the remote-first nature and global team, flexibility may be expected.

📝 Enhancement Note: The salary range is clearly stated. The mention of "profit-sharing bonus" and "future increases will be based on company and personal performance" indicates a compensation structure tied to results, aligning with the company's "high-performance culture." The "Contract to Hire" status means benefits might differ during the contract period, but the potential for a permanent role implies access to full benefits thereafter. For Seattle, WA, this salary range is competitive for a Senior UX Designer role with a CRO focus, particularly in the tech and digital media industries. It falls within the upper-middle to high end for experienced professionals in this specialized field.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in the digital media space, focusing on connecting consumers with leading brands through data-driven content and technology. Their brands like FinanceBuzz and OnlyInYourState indicate a focus on consumer-facing content and affiliate marketing/lead generation models. Company Size: The description implies a growing, high-performance organization. While not explicitly stated, a "remote-first team spanning over 15 countries" suggests a moderate to large size, likely exceeding 100 employees and potentially in the hundreds, operating with agility. Founded: The founding date is not specified, but the company's description as "profitable" and "high-growth" suggests established operations and a successful business model.

Team Structure:

• The UX team, while not explicitly detailed, will likely be integrated within product development or marketing departments, working closely with product managers and engineers.
• As a Senior UX Designer, you will operate with a high degree of autonomy, potentially leading design initiatives for specific brands or product areas.
• Collaboration is key, with expected interactions across product, engineering, marketing, and potentially data analytics teams to drive unified GTM strategies.

Methodology:

• Data-driven decision-making is central, with an emphasis on A/B testing, user analytics, and performance metrics (CVR, RPS) to inform design strategies.
• A focus on agile development and rapid iteration to optimize user experiences and maximize conversion rates.
• A culture that values speed, ownership, and measurable impact, encouraging proactive problem-solving and driven execution.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as a "Discovery and Conversion Company," highlighting a strong GTM and revenue-focused approach. The "remote-first team spanning over 15 countries" suggests a globally distributed workforce and a mature remote work infrastructure. The culture is explicitly described as "high-growth, high-performance" with an emphasis on "speed, ownership, and measurable impact," which is crucial for operations-minded professionals to consider.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned at a senior level, requiring significant experience and the ability to operate independently. The focus is on delivering high-impact design solutions that directly influence revenue and conversion metrics. Reporting Structure: While not explicitly detailed, a Senior UX Designer typically reports to a Design Lead, Head of Product, or a Director of UX/Product. Given the company's emphasis on autonomy, there may be a lean management structure. Operations Impact: The role has a direct and significant impact on Launch Potato's core business objectives by optimizing user journeys to increase conversion rates and revenue per session. This influence is critical to the company's success as "The Discovery and Conversion Company."

Growth Opportunities:

• Permanent Position: Successful performance during the contract period can lead to a full-time, permanent role within Launch Potato.
• Leadership in UX/CRO: Opportunity to mentor junior designers and influence the strategic direction of UX and CRO practices across the company's brands.
• Skill Specialization: Deepen expertise in performance marketing, data-driven design, and conversion optimization within a rapidly growing digital media environment.
• Cross-Brand Experience: Potential to work on diverse web properties like FinanceBuzz and All About Cookies, broadening experience across different consumer segments and product offerings.

📝 Enhancement Note: The "Contract to Hire" aspect is a significant growth pathway, offering a clear route to a permanent role with potential for increased responsibility and impact. The emphasis on "measurable impact" and "performance-driven culture" suggests that career progression will be tied to tangible results and contributions to the company's bottom line, a key factor for operations professionals.

🌐 Work Environment

Office Type: Fully Remote. The company operates with a "remote-first" philosophy, with a team spanning over 15 countries. Office Location(s): While headquartered in South Florida, the role is open to remote candidates. The original listing specifies "Seattle, WA (remote)," indicating that while the role might be associated with a specific region for HR/payroll purposes, the work is performed remotely. Launch Potato also has a global team presence.

Workspace Context:

• As a remote employee, you will be expected to manage your own workspace, ensuring a productive and reliable environment for focused design work and virtual collaboration.
• Access to company-provided tools and platforms for communication, project management, and design collaboration will be essential.
• The remote setup encourages self-discipline and effective asynchronous communication, vital for a globally distributed team.

Work Schedule: The role is likely based on a standard 40-hour work week, but the remote-first and global nature of the team may offer some flexibility. However, collaboration with teams in different time zones might require occasional adjustments.

📝 Enhancement Note: The "remote-first" nature is a defining characteristic. Candidates should be comfortable working independently, managing their own time effectively, and utilizing digital collaboration tools to stay connected with a geographically dispersed team. The mention of "Seattle, WA (remote)" might be a legal or administrative designation rather than a physical requirement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience in performance marketing, data-driven design, and CRO.
• Portfolio Presentation & Discussion: A session where you will present your portfolio, focusing on case studies that demonstrate your ability to drive measurable results (CVR, RPS improvements) through UX/CRO initiatives. Be prepared to discuss your design process, analytical approach, and collaboration experience.
• Technical/Design Challenge: You may be given a design challenge or asked to critique an existing experience, focusing on how you would apply data and CRO principles to optimize it.
• Stakeholder/Team Interviews: Interviews with key stakeholders (e.g., Product Managers, Engineering Leads) to evaluate your communication, collaboration skills, and strategic thinking.
• Final Interview: Potentially with senior leadership to assess cultural fit and long-term potential within the company.

Portfolio Review Tips:

• Quantify Everything: Your portfolio must go beyond aesthetics. Clearly articulate the business problem, your design process, the data/insights used, the solutions implemented, and, most importantly, the quantifiable results (e.g., % increase in CVR, % increase in RPS, reduction in bounce rate).
• Focus on CRO: Highlight projects where your UX decisions directly led to improved conversion rates or revenue. Showcase your understanding of A/B testing methodologies and how you use test results to iterate.
• Data-Informed Storytelling: Structure your case studies to tell a compelling story about how you used data (analytics, heatmaps, user recordings) to inform your design decisions and validate your hypotheses.
• Showcase Collaboration: Include examples of how you worked with developers, product managers, and stakeholders, emphasizing your communication skills and ability to align diverse perspectives.
• Tool Proficiency: Clearly list the tools you are proficient in (Figma, Adobe Creative Suite, analytics platforms, etc.) and explain how you leverage them.

Challenge Preparation:

• Analyze Existing Experiences: Be prepared to critically evaluate website or app experiences, identifying potential UX/CRO issues and proposing data-backed solutions.
• Embrace Data: For any design challenge, think about what data you would need to inform your decisions and how you would test your proposed solutions.
• Prioritize Impact: When faced with multiple design options, articulate which would likely have the biggest impact on key performance metrics and why.

📝 Enhancement Note: The "Contract to Hire" nature means the interview process will heavily focus on demonstrating immediate value and a proven ability to drive results. The portfolio review will be paramount, requiring candidates to showcase not just design skills but also a deep understanding of performance marketing, CRO principles, and data analysis. Expect to be challenged on how your design decisions translate directly into business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (mastery required), Adobe Creative Suite (fluency required).
• A/B Testing & CRO Tools: Experience with platforms used for A/B testing and conversion rate optimization is essential. While specific tools aren't listed, common examples include Optimizely, VWO, Google Optimize, or internal A/B testing frameworks.
• Analytics & Reporting: Proficiency with web analytics platforms is highly beneficial. Examples include Google Analytics, Adobe Analytics, or similar tools for tracking user behavior and performance metrics.
• User Insight Tools: Experience with tools that provide behavioral data such as heatmaps and user recordings (e.g., Hotjar, Crazy Egg, FullStory) is expected for generating UX insights.

CRM & Automation: While not a primary focus for this UX role, an understanding of how UX impacts CRM data capture and lead generation funnels is advantageous.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite highlights the core design tools. The emphasis on "data-informed design" and "A/B testing for CRO" implies a need for familiarity with a range of CRO and analytics tools, even if not all are explicitly listed. Candidates should be ready to discuss their experience with the entire CRO workflow, from data analysis to testing and iteration.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A strong focus on achieving measurable outcomes, such as increased conversion rates and revenue per session, is paramount. Designs are expected to directly contribute to business goals.
• Analytical: Decisions are grounded in data, user behavior, and performance metrics. A proactive approach to uncovering insights and validating hypotheses through experimentation is highly valued.
• Initiative-Driven: Employees are encouraged to identify opportunities and proactively propose and execute solutions without waiting for explicit direction. Ownership of outcomes is key.
• Collaborative: Thriving in cross-functional environments, building strong relationships with product, engineering, and other stakeholders to achieve shared objectives.
• Clear Communicator: The ability to articulate design rationale, data insights, and strategic intentions effectively to diverse audiences is essential.
• Mentorship-Oriented: A willingness to share knowledge, coach peers, and contribute to a culture of continuous learning and improvement within the UX/design discipline.

Collaboration Style:

• Cross-functional Integration: Design work is deeply integrated with product management and engineering to ensure seamless execution and alignment with business goals.
• Data-Driven Feedback Loops: Collaboration heavily involves sharing and discussing performance data, A/B test results, and user insights to refine designs and strategies.
• Agile & Iterative: A dynamic approach to teamwork that embraces rapid iteration, flexibility, and continuous improvement based on performance feedback.

📝 Enhancement Note: Launch Potato's stated values—Performance-Minded, Analytical, Initiative-Driven, Clear Communicator, Collaborative, Mentorship-Oriented—are critical for this role. Candidates should be prepared to demonstrate how they embody these values in their work, particularly in how they use data to drive performance and collaborate effectively in a remote, high-growth environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Driving Measurable Impact: Consistently delivering design solutions that demonstrably improve key performance metrics (CVR, RPS) in a competitive digital landscape.
• Balancing Data and Intuition: Effectively leveraging quantitative data while also applying qualitative insights and design intuition to create compelling user experiences.
• Remote Collaboration: Maintaining strong communication and collaboration with a globally distributed team, ensuring alignment and efficient workflow in a remote-first setting.
• Rapid Iteration & Experimentation: Adapting quickly to new data, evolving market trends, and a fast-paced experimentation cycle to continuously optimize user journeys.
• Stakeholder Management: Effectively managing expectations and aligning diverse stakeholders on design strategy and priorities, especially in a performance-driven culture.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain extensive hands-on experience with advanced CRO strategies, experimentation, and data analysis within a high-traffic digital media environment.
• Expand Brand Portfolio: Work across multiple Launch Potato brands, broadening experience in different industry verticals and consumer segments.
• Influence Design Strategy: Contribute to the evolution of UX and CRO best practices within Launch Potato, potentially shaping future design processes and methodologies.
• Remote Work Best Practices: Further develop skills in asynchronous communication, self-management, and effective collaboration in a distributed team setting.

📝 Enhancement Note: This role offers a unique opportunity to hone skills in performance marketing UX and CRO within a successful, data-centric company. The challenges are directly tied to driving business outcomes, providing a clear path for professional development focused on tangible results and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a website's conversion rate through UX design. What data did you use, what was your process, and what were the quantifiable results?" (Focus on CVR, RPS, A/B testing evidence).
• "How do you approach designing for a performance marketing or lead generation context, where the primary goal is conversion rather than just user satisfaction?" (Highlight understanding of CRO principles).
• "Walk me through your process for identifying underperforming user experiences on a website. What tools and metrics would you rely on?" (Demonstrate analytical and data-gathering skills).
• "How do you balance stakeholder requirements with user needs and data-driven insights when designing a new feature or optimizing an existing one?" (Showcase communication and alignment strategy).

Company & Culture Questions:

• "What do you know about Launch Potato and its brands (FinanceBuzz, All About Cookies, OnlyInYourState)? How do you see your UX skills contributing to their mission as 'The Discovery and Conversion Company'?" (Research the company and tailor your response).
• "This role is 'Contract to Hire.' What are your expectations for this arrangement, and what would you need to see to consider it a successful transition to a permanent role?" (Show enthusiasm for long-term commitment).
• "How do you contribute to a high-performance culture, especially in a remote environment?" (Emphasize initiative, ownership, and results).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your case studies to clearly present the problem, your role, your process (emphasizing data and CRO), the solution, and the measurable results. Use visuals effectively.
• Quantify Outcomes: For each project, explicitly state the metrics improved (e.g., "+25% CVR," "+15% RPS," "-10% bounce rate"). If exact numbers are confidential, use percentages or relative improvements.
• Highlight Data & Testing: Dedicate sections to how you used data (analytics, heatmaps, user research) to inform decisions and how you designed, executed, and analyzed A/B tests.
• Demonstrate Collaboration: Briefly explain how you worked with developers and product managers, and how you communicated your design rationale.
• Tailor to Launch Potato: If possible, select case studies that resonate with Launch Potato's business model (e.g., lead generation, content optimization, e-commerce conversion).

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a direct link between UX design decisions and business outcomes. Be ready to discuss specific metrics, A/B testing methodologies, and how you use data to drive performance. The "Contract to Hire" nature means the interviewers will be assessing not only your skills but also your potential fit for a permanent, high-impact role.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your expertise in UX/CRO for performance marketing and lead generation. Quantify all results and clearly outline your design process, emphasizing data-informed decision-making and A/B testing.
• Tailor Your Resume: Highlight your 8+ years of experience with specific keywords related to UX design, UI design, performance marketing, lead generation, CRO, A/B testing, Figma, and data analysis. Structure your achievements to showcase measurable impact on conversion rates and revenue.
• Prepare for the Interview: Practice articulating your portfolio case studies, focusing on your ability to drive business results. Be ready to discuss your approach to data analysis, A/B testing, and cross-functional collaboration in a remote setting. Research Launch Potato's brands and mission.
• Understand the Contract-to-Hire Model: Be prepared to discuss your expectations and how you envision contributing to Launch Potato's long-term success during the contract period and beyond.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.