Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Kansas City, MO (remote)

Job Type: Contract to Hire

Category: User Experience (UX) / Conversion Rate Optimization (CRO)

Date Posted: November 14, 2025

Experience Level: 8+ years (Senior)

🚀 Role Summary

• This role is pivotal in driving measurable revenue and performance gains through the creation of data-informed, CRO-optimized user experiences across Launch Potato's web properties.

• The Senior UX Designer will independently lead design projects from ideation through high-fidelity prototypes and developer hand-off, ensuring all designs are backed by A/B test results and user insights.

• A key focus will be on analyzing behavioral data, key metrics (such as Conversion Rate - CVR, and Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design strategies.

• This position requires a proactive approach to identifying and improving underperforming experiences by leveraging both qualitative and quantitative inputs, with a strong emphasis on driving experimentation velocity and design scalability.

📝 Enhancement Note: While the job title is "Senior UX Designer," the core responsibilities and required experience strongly align with a specialized CRO (Conversion Rate Optimization) Designer or a UX Designer with a deep specialization in performance marketing and lead generation. The emphasis on metrics like CVR and RPS, and the requirement for hands-on A/B testing collaboration, points to a role focused on direct revenue impact rather than purely user satisfaction or product development UX. Given the "Contract to Hire" nature and the specific focus, candidates should be prepared to demonstrate a strong track record in driving commercial outcomes through design.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and developer hand-off—all validated by A/B test results and user insights to ensure performance optimization.

• Independently lead design projects across all stages, including stakeholder alignment, UX strategy development, UI design execution, and post-test iteration, ensuring designs are aligned with business objectives.

• Generate actionable UX insights by meticulously analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction and strategic decisions.

• Identify and proactively improve underperforming user experiences through iterative UX and CRO design methodologies, effectively leveraging both qualitative user feedback and quantitative data inputs.

• Collaborate closely with cross-functional teams including product managers, engineers, and other stakeholders to ensure design solutions are cohesive, align with overarching business goals, and respect technical constraints.

• Champion and mentor design best practices within the organization, actively sharing knowledge and driving UX strategy to elevate the overall design maturity and performance.

• Propose and implement innovative design process improvements that enhance experimentation velocity and ensure design scalability across a growing portfolio of web properties.

📝 Enhancement Note: The responsibilities clearly indicate a focus on measurable outcomes and continuous improvement. Candidates are expected to not only design but also to analyze, iterate, and optimize. The emphasis on "test-ready" experiences and "post-test iteration" highlights the cyclical nature of CRO work. The responsibility to "champion and mentor" suggests a leadership component, even within a senior individual contributor role, implying the need to influence and uplift the design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in UX/UI design, data-informed design, and CRO is paramount. Candidates with degrees in Human-Computer Interaction, Design, Psychology, or related fields may have a foundational advantage.

Experience: Minimum of 8+ years of progressive UX/UI design experience, specifically within performance marketing, lead generation, or similar data-driven conversion rate optimization (CRO) environments. This experience should showcase a proven ability to impact revenue through design.

Required Skills:

• Expertise in UX/UI Design: Proven ability to create intuitive, engaging, and high-converting user interfaces and experiences.

• Data-Informed Design: Deep understanding of how to leverage quantitative and qualitative data (analytics, heatmaps, user recordings, A/B test results) to inform design decisions and validate hypotheses.

• Conversion Rate Optimization (CRO): Extensive experience in applying CRO principles and methodologies to improve key performance metrics.

• Prototyping & Wireframing Proficiency: Mastery of Figma or similar industry-standard tools (e.g., Sketch, Adobe XD) for creating wireframes, user flows, and high-fidelity interactive prototypes.

• Adobe Creative Suite Fluency: Strong command of Adobe Photoshop, Illustrator, and other relevant design software.

• A/B Testing Collaboration: Hands-on experience working closely with developers and QA teams to conceptualize, implement, and analyze A/B tests for conversion rate optimization.

• Communication & Presentation Skills: Excellent ability to articulate design rationale, present findings, and communicate effectively with both technical and non-technical stakeholders.

• Analytical Thinking: Strong ability to interpret complex data sets and derive actionable insights for design improvement.

Preferred Skills:

• Performance Marketing Domain Knowledge: Familiarity with the nuances of performance marketing, lead generation funnels, and digital advertising platforms.

• User Research Methodologies: Experience conducting user interviews, usability testing, and other qualitative research methods to gather user insights.

• Web Analytics Tools: Proficiency with tools like Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and performance metrics.

• Project Management: Ability to manage multiple design projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

• Mentorship Experience: Previous experience guiding junior designers or contributing to a design team's growth and best practices.

📝 Enhancement Note: The "8+ years" requirement, combined with the specific focus on performance marketing and CRO, positions this as a senior-level role. The emphasis on data, A/B testing, and direct revenue impact differentiates it from a general product UX designer role. Candidates should be prepared to showcase a portfolio that highlights quantifiable results and a data-driven design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Impact: A portfolio showcasing a minimum of 3-5 case studies that clearly articulate the problem, your design process, the solutions implemented, and, most importantly, the measurable business impact (e.g., increased conversion rates, revenue per session, lead generation).

• Data-Driven Design Examples: Specific projects that highlight how you used data (analytics, heatmaps, user recordings, A/B test results) to inform design decisions and iterations.

• CRO-Focused Case Studies: Examples of projects where the primary goal was conversion rate optimization, lead generation improvement, or revenue enhancement.

• Process Documentation: Examples of how you approach design challenges, including user flows, wireframes, high-fidelity mockups, and prototypes, clearly showing the progression from concept to tested solution.

Process Documentation:

• Workflow Design and Optimization: Showcase your ability to map out existing user journeys, identify friction points, and design optimized workflows that lead to better user engagement and conversion.

• Implementation and Automation: Provide examples of how your designs were implemented, and how you collaborated with development teams to ensure accurate execution and, where applicable, how design choices supported automation efforts.

• Measurement and Performance Analysis: Detail how you tracked the performance of your designs post-launch, including how you set up tracking for A/B tests and analyzed the results to iterate and improve.

📝 Enhancement Note: For a role with such a strong CRO and performance marketing focus, the portfolio is critical. It needs to go beyond just visual design and demonstrate strategic thinking, analytical skills, and a direct line to business outcomes. Candidates should be prepared to walk through their case studies, explaining their decision-making process, the data that supported it, and the quantifiable results achieved.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

This range is competitive for a Senior UX Designer with specialized CRO and performance marketing experience, particularly in a remote capacity. The specific salary within this range will be determined by the candidate's experience, demonstrated skills, and alignment with Launch Potato's internal leveling framework.

Benefits:

• Contract to Hire: Offers a pathway to a permanent position with the company.

• Profit-Sharing Bonus: Potential to earn bonuses based on company performance, reflecting the company's performance-driven culture.

• Competitive Benefits Package: While specific details are not listed, a comprehensive benefits package is typically offered for permanent roles, which may include health insurance, paid time off, retirement plans, etc. (to be confirmed upon conversion to hire).

• Remote Work Flexibility: Ability to work remotely from Kansas City, MO, or potentially within other approved locations (as indicated by the company's remote-first approach).

• Performance-Based Increases: Future compensation adjustments are tied to company and personal performance, aligning with the company's emphasis on measurable impact.

Working Hours: The role is expected to require approximately 40 hours per week, standard for a full-time equivalent position. While the company operates remotely and globally, adherence to core working hours may be necessary for effective collaboration with teams in different time zones, especially during the contract phase.

📝 Enhancement Note: The salary range provided is explicit and competitive for a senior-level, specialized UX role in the US market. The "Contract to Hire" model is significant, meaning benefits may differ during the initial contract period. The mention of "profit-sharing bonus" and "performance-based increases" strongly reinforces the company's emphasis on measurable impact and a results-oriented culture. Candidates should inquire about the specific benefits included during the contract phase and what package is offered upon conversion to hire.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic digital landscape, focusing on content creation and technology to connect consumers with brands, primarily through performance-driven strategies.

Company Size: Launch Potato is a growing, high-performance company with a remote-first team spanning over 15 countries. While the exact number of employees isn't specified, their global reach and multi-brand portfolio suggest a significant, established organization likely in the 200-500 employee range or larger.

Founded: Founded in 2011, Launch Potato has over a decade of experience building successful digital properties. This longevity indicates stability and a proven track record in the competitive digital media space.

Team Structure:

• This role will likely be part of a dedicated UX/Design team or a cross-functional product team focused on specific web properties or growth initiatives.

• The reporting structure is expected to be to a UX Manager, Design Lead, or a Product Lead who oversees growth and conversion efforts.

Methodology:

• Data Analysis and Insights: A core component of Launch Potato's methodology involves rigorous data analysis to understand user behavior, identify opportunities, and validate hypotheses.

• Agile Experimentation: The company emphasizes a fast-paced, iterative approach, likely employing agile methodologies for design and development, with a strong focus on rapid A/B testing and experimentation.

• Performance-Driven Development: All initiatives are expected to have a direct, measurable impact on key business metrics, driving success through speed, ownership, and demonstrable results.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as a "Discovery and Conversion Company," which is a critical differentiator. This means the UX role is not just about usability but directly tied to commercial outcomes. The "remote-first team spanning over 15 countries" signifies a diverse, global talent pool and implies a need for strong asynchronous communication skills and cultural adaptability.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. A Senior UX Designer at Launch Potato is expected to operate with a high degree of autonomy, lead complex projects, and contribute significantly to the company's performance objectives. The emphasis on mentorship also suggests a potential path towards informal or formal leadership.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead, UX Manager, or Head of Product/Growth, depending on the specific team structure. They will work closely with Product Managers and Engineering teams, collaborating on a peer-to-peer level on specific initiatives.

Operations Impact: The primary impact of this role is directly on revenue and business performance. By optimizing conversion rates, improving user journeys, and driving lead generation through data-informed design, the Senior UX Designer will play a critical role in the company's financial success and growth across its portfolio of digital brands. This is a high-impact role where design decisions have tangible, measurable business outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO), performance marketing UX, and data-driven design, becoming a subject matter expert within the company.

• Leadership Path: Potential to move into a Lead Designer or UX Manager role, overseeing a team, mentoring junior designers, and shaping design strategy.

• Broader Impact: Contribute to the strategic direction of multiple high-traffic web properties, influencing user acquisition and revenue generation across the Launch Potato portfolio.

• Skill Development: Continuous learning opportunities through exposure to diverse brands, cutting-edge A/B testing techniques, and a performance-focused culture.

📝 Enhancement Note: The "Contract to Hire" model implies that initial growth within the company will depend on performance during the contract period. However, the "Senior" title and the emphasis on driving measurable impact suggest that successful candidates will be well-positioned for long-term career progression within Launch Potato, potentially into leadership or more strategic design roles.

🌐 Work Environment

Office Type: The role is explicitly stated as remote. Launch Potato operates on a "remote-first" model, indicating that remote work is the standard and preferred method of operation, rather than an accommodation. This suggests a well-established remote infrastructure and culture.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries. The specific role is listed as remote for Kansas City, MO. This implies flexibility in location for remote employees, with potential requirements to be within a specific country or time zone for collaboration.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace, utilizing various communication and project management tools for seamless interaction across distributed teams.

• Technology Focus: Access to modern design tools (Figma, Adobe Creative Suite) and analytics platforms will be essential for daily tasks. The company's focus on data means robust analytics and testing infrastructure is likely in place.

• Cross-Functional Interaction: Frequent interaction with product, engineering, and marketing teams will be a standard part of the workflow, fostering a dynamic and cross-disciplinary environment.

Work Schedule: The role is expected to align with a standard 40-hour work week. Given the global distribution of the team, flexibility may be required to attend meetings across different time zones, but the remote-first approach generally promotes work-life balance.

📝 Enhancement Note: The "remote-first" designation is key. It means the company is structured to support and optimize for remote work, rather than simply offering it. Candidates should be comfortable with asynchronous communication, digital collaboration tools, and managing their own work environment effectively. While based in Kansas City, MO, the broader remote policy means there might be opportunities or requirements to align with certain time zones for team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements, particularly regarding CRO experience and quantifiable results.

• Technical/Design Interview: Likely includes a deep dive into your portfolio, focusing on specific case studies. You'll be expected to articulate your design process, the data that informed your decisions, and the measurable impact of your work.

• Skills Assessment/Challenge: Potentially a design challenge or a take-home assignment focused on optimizing a given user flow or identifying CRO opportunities based on provided data. This assesses practical application of skills.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, or other stakeholders to evaluate collaboration style, communication skills, and strategic thinking.

• Hiring Manager/Final Interview: A conversation with the hiring manager to discuss cultural fit, career aspirations, and overall suitability for the Senior UX Designer role and Launch Potato's high-performance culture.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the quantifiable results. Use metrics like Conversion Rate (CVR), Revenue Per Session (RPS), lead volume increase, bounce rate decrease, etc.

• Show Your Process: Detail your thought process, user research, data analysis (heatmaps, analytics, A/B test hypotheses), wireframing, prototyping, and iteration steps.

• Highlight CRO Focus: Ensure your portfolio prominently features projects directly related to conversion optimization, lead generation, and performance marketing.

• Tell a Story: Structure your case studies as compelling narratives that demonstrate your problem-solving skills and ability to drive business impact.

• Prepare to Discuss: Be ready to walk through your portfolio items in detail, explaining your rationale, challenges faced, and lessons learned.

Challenge Preparation:

• Understand the Goal: If given a design challenge, focus on understanding the core objective – likely to improve a specific metric.

• Data-Driven Approach: Assume you'll need to justify your design decisions with data or logical reasoning, even if explicit data isn't provided. Think about what data you would look at.

• CRO Principles: Apply CRO best practices to your proposed solutions. Consider user psychology, clear calls-to-action, and friction reduction.

• Conciseness and Clarity: Present your solution clearly and concisely, focusing on the most impactful changes and their expected outcomes.

📝 Enhancement Note: The emphasis on a "Contract to Hire" model suggests that the interview process will be rigorous, with a strong focus on demonstrating immediate value and performance. The portfolio review will be a critical gate, so candidates should invest significant time in curating and presenting their CRO-focused work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery is required for wireframing, prototyping, and UI design.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially After Effects for visual design and asset creation.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools can be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar for tracking user behavior and performance metrics is highly valued.

• Heatmap & User Recording Tools: Familiarity with tools such as Hotjar, Crazy Egg, or FullStory to analyze user interactions and identify usability issues.

• A/B Testing Platforms: Experience working with or understanding platforms like Optimizely, VWO, Google Optimize, or internal testing frameworks.

CRM & Automation:

• While not explicitly stated as a primary requirement for the UX Designer, understanding how design impacts CRM data capture and lead nurturing processes within systems like Salesforce, HubSpot, or similar is advantageous.

• Familiarity with how design choices integrate with marketing automation workflows.

📝 Enhancement Note: The required tools (Figma, Adobe CS) are standard for UX/UI design. However, the emphasis on "data-informed design," "analyzing behavioral data," and "A/B tests" means that expertise in analytics and testing tools is crucial. Candidates should be prepared to discuss their experience with these data-centric tools and how they integrate design decisions with performance measurement.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A core value where designs are created with a Conversion Rate Optimization (CRO)-first lens, balancing user needs with business goals to drive measurable outcomes.

• Analytical: A reliance on data, behavioral patterns, and experimentation to uncover insights and validate hypotheses, driving decisions through evidence rather than assumption.

• Initiative-Driven: A culture where individuals proactively identify design opportunities and execute solutions without waiting for explicit direction.

• Clear Communication: An emphasis on tailoring communication effectively to diverse audiences, ensuring alignment and clarity across technical and non-technical teams.

• Collaborative: A spirit of thriving in cross-functional environments, building productive relationships across design, product, and engineering.

• Mentorship-Oriented: A commitment to sharing expertise, coaching peers, and fostering a high-performance UX culture.

• Strategic Thinking: Understanding how UX decisions contribute to broader business objectives and prioritizing solutions accordingly.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with product, engineering, and marketing teams, working together to achieve shared performance goals.

• Data-Informed Feedback Loops: A culture where feedback is often data-driven, with discussions centered around A/B test results and user behavior analysis.

• Agile and Iterative: A workflow that likely involves agile methodologies, rapid iteration, and continuous improvement based on performance metrics.

📝 Enhancement Note: The company explicitly lists "Competencies" which function as their core values for this role. These emphasize a proactive, data-driven, and results-oriented approach. Candidates should align their communication and portfolio examples with these values to demonstrate cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance with User Experience: Navigating the inherent tension between aggressive conversion goals and maintaining a positive, user-friendly experience.

• Data Interpretation Complexity: Dealing with potentially large volumes of data and discerning meaningful insights from noise to inform design decisions.

• Rapid Experimentation Velocity: Keeping up with the pace of A/B testing and iteration required in a performance marketing environment, while maintaining high design quality.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in on design strategies and CRO principles across diverse teams with potentially different priorities.

Learning & Development Opportunities:

• Deep CRO Expertise: The role offers a significant opportunity to become a specialist in Conversion Rate Optimization, a highly in-demand skill.

• Performance Marketing Immersion: Gain in-depth knowledge of performance marketing strategies, lead generation funnels, and their UX implications.

• Data Analysis Skills: Enhance skills in analyzing behavioral data, A/B test results, and user feedback to drive design.

• Mentorship and Leadership: Opportunities to mentor junior designers and contribute to the strategic direction of UX within the company.

• Exposure to Diverse Brands: Work across multiple high-traffic websites, gaining experience with different user bases and monetization strategies.

📝 Enhancement Note: The challenges are inherent to a CRO-focused, performance-driven role. Success will depend on the candidate's ability to thrive in a data-intensive, results-oriented environment and effectively communicate the value of design in driving business metrics. The growth opportunities are substantial for someone looking to specialize in performance UX.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate. What was the hypothesis, your design solution, and the outcome?" (Focus on metrics, process, and impact.)

• "How do you approach balancing aggressive CRO goals with a positive user experience and brand perception?" (Demonstrate strategic thinking and user empathy.)

• "Walk us through your process for identifying underperforming user experiences on a website and proposing iterative design solutions." (Highlight analytical skills and proactive problem-solving.)

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?" (Research the company and its products.)

• "How does your design philosophy align with a performance-driven, data-informed culture like ours?" (Connect your values to theirs.)

Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem > Your Role > Research/Data > Design Process (Iterative) > Solution > Results (Quantified) > Learnings.

• Data Emphasis: Clearly present the data used (e.g., "Heatmaps showed users dropping off at X point," "A/B test results indicated Y% lift in conversions").

• Visuals: Use mockups, wireframes, prototypes, and charts to illustrate your points effectively.

• Conciseness: Be mindful of time. Focus on the most impactful projects and key takeaways.

• Engagement: Be prepared for questions about your decisions, challenges, and how you'd approach similar problems in the future.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to demonstrate quantifiable results and a data-driven design process. Candidates should prepare to talk extensively about their portfolio, focusing on the "why" behind their design decisions and the "what" of their impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your 8+ years of UX/UI experience in performance marketing, lead generation, and CRO. Quantify your achievements with specific metrics (CVR, RPS, lead volume).

• Resume Optimization: Use keywords from the job description such as "UX Design," "UI Design," "Performance Marketing," "Lead Generation," "CRO," "Figma," "A/B Testing," and "Data-Informed Design." Clearly list your experience with relevant tools and methodologies.

• Interview Preparation: Practice articulating your design process, data analysis capabilities, and the business impact of your work. Prepare to walk through your most relevant case studies, focusing on quantifiable results.

• Company Research: Thoroughly research Launch Potato, its brands, and its "remote-first," "performance-driven" culture. Understand their mission to connect consumers with leading brands through data-driven content and technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.