Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Dallas, TX (Remote) Job Type: Contract to Hire Category: User Experience (UX) / Product Design Date Posted: 2025-10-22 Experience Level: 10+ years (AI inferred) Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead end-to-end design projects, from ideation and user insights to high-fidelity prototypes and developer hand-off, all validated by A/B test results.
• Leverage behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to extract actionable UX insights and inform design strategy.
• Proactively identify and enhance underperforming user experiences through iterative UX and CRO design, utilizing both qualitative and quantitative data.

📝 Enhancement Note: The original listing specifies "8+ years of UX/UI experience," but the AI inferred "10+" years. Given the "Senior" title and emphasis on independent leadership and mentorship, it's reasonable to assume a higher level of experience is preferred or expected. The role is explicitly Contract to Hire, indicating a strong potential for conversion to a permanent position. The focus on "performance marketing, lead generation, or a similar data-driven environment" strongly suggests this role falls under the umbrella of Revenue Operations or Growth Operations support, even though the title is UX Designer.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences encompassing concept, ideation, high-fidelity prototypes, and developer hand-off, all substantiated by A/B test outcomes and user insights.
• Independently manage the full lifecycle of design projects, including stakeholder alignment, UX strategy development, UI implementation, and post-test iteration.
• Generate critical UX insights by meticulously analyzing behavioral data, conversion rate (CVR), revenue per session (RPS), heatmaps, and user recordings to guide and validate design direction.
• Proactively identify and implement improvements for underperforming experiences through iterative UX and CRO design, leveraging both qualitative and quantitative data inputs.
• Foster close collaboration with product management, engineering, and other key stakeholders to ensure all design solutions are aligned with overarching business objectives and technical constraints.
• Act as a champion for design best practices within the organization, sharing expertise, mentoring peers, and driving the overall UX strategy.
• Propose and implement enhancements to the design process that accelerate experimentation velocity and improve design scalability across multiple web properties.

📝 Enhancement Note: Responsibilities clearly emphasize a data-driven, results-oriented approach, aligning with CRO and GTM operations. The expectation for independent project leadership and proactive problem-solving points to a senior-level contribution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in UX/UI design, particularly within data-driven environments, are paramount. A degree in HCI, Design, Computer Science, or a related field may be beneficial but is secondary to practical application and proven results.

Experience: 8+ years of comprehensive UX/UI design experience, with a significant emphasis on performance marketing, lead generation, or conversion rate optimization (CRO) environments. This experience should demonstrate a track record of driving measurable improvements in key business metrics.

Required Skills:

• 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization (CRO) environments.
• Expert-level proficiency in data-informed design principles, with a strong focus on optimizing key performance indicators such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma (or similar wireframing and prototyping tools like Sketch, Adobe XD) and fluency with the Adobe Creative Suite (Photoshop, Illustrator).
• Hands-on experience collaborating directly with software developers for design implementation and executing A/B tests to validate design hypotheses and optimize user flows.
• Exceptional communication and presentation skills, with the ability to articulate design rationale, user insights, and technical requirements clearly to both technical and non-technical audiences.
• Proven ability to analyze behavioral data, user feedback, heatmaps, and user recordings to inform design decisions.
• Experience in leading design projects independently from concept to completion.

Preferred Skills:

• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Familiarity with user research methodologies and conducting user interviews.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineering teams.
• Experience in a remote-first or globally distributed team environment.
• Understanding of SEO best practices as they relate to UX and content strategy.

📝 Enhancement Note: The emphasis on specific metrics like CVR and RPS, along with A/B testing and data analysis, positions this role as critical to revenue generation efforts, often overseen by Revenue Operations or Growth teams. The "Contract to Hire" nature suggests the company is looking for someone who can quickly integrate and demonstrate value, potentially leading to a permanent role within their GTM operations structure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 8 years of UX/UI design work, with a strong emphasis on projects within performance marketing, lead generation, or CRO contexts.
• Detailed case studies that clearly articulate the problem, your design process, the solutions implemented, and the measurable impact on key metrics (CVR, RPS, revenue).
• Examples demonstrating expertise in data-informed design, including how you leveraged user data, A/B testing results, and behavioral analytics to guide your design decisions.
• Prototypes developed in Figma (or similar) that highlight your ability to create high-fidelity, test-ready user experiences.
• Documentation of collaboration with development teams and successful A/B test executions, detailing the hypothesis, testing methodology, and outcomes.

Process Documentation:

• Evidence of designing and optimizing user flows and conversion funnels, with clear articulation of process improvements.
• Examples of how you've analyzed user behavior data (heatmaps, recordings, analytics) to identify pain points and opportunities for UX enhancement.
• Demonstrations of your ability to create and present clear design specifications and documentation for developer hand-off.
• Case studies that illustrate your approach to iterative design and continuous improvement based on experimental data.

📝 Enhancement Note: The requirement for a portfolio focused on performance marketing and CRO directly links this UX role to revenue-generating activities, a key focus area for Revenue Operations. The emphasis on data-informed design and A/B testing is a standard expectation for operations professionals aiming to optimize business processes and outcomes.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Contract to Hire: Offers a pathway to a permanent position with the company.
• Profit-Sharing Bonus: Potential to earn bonuses based on company performance, aligning individual success with organizational growth.
• Competitive Benefits Package: (Details to be provided upon conversion to permanent status, but typically includes health, dental, vision insurance, paid time off, and retirement savings plans).
• Remote Work Flexibility: Ability to work from anywhere within specified regions, promoting work-life balance.
• Global Team Exposure: Opportunity to collaborate with a diverse, international team.

Working Hours: 40 hours per week, standard business hours, with flexibility expected due to the remote, global nature of the team. The focus is on delivering outcomes rather than strict adherence to hourly tracking.

📝 Enhancement Note: The specified salary range is competitive for a senior-level UX Designer role in a remote capacity, particularly within the US market. The "Contract to Hire" model allows both parties to assess fit, and the profit-sharing bonus structure is a strong incentive for performance-driven individuals, common in high-growth companies focused on measurable impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Technology, Performance Marketing, Lead Generation. Launch Potato operates in a dynamic digital landscape, leveraging content and technology to connect consumers with brands, focusing heavily on data-driven strategies for growth and conversion.

Company Size: While not explicitly stated in the provided data, Launch Potato is described as a "high-growth, high-performance culture" with a "remote-first team spanning over 15 countries." This suggests a company that is likely mid-to-large in size, with established processes but still agile enough to foster rapid career advancement. The number of employees is not provided.

Founded: The founding date is not specified, but the company's emphasis on rapid growth, performance, and measurable impact suggests it is likely a relatively modern digital-native organization.

Team Structure:

• The UX team likely operates within a product or marketing department, working closely with product managers, engineers, and performance marketing specialists.
• Reporting structure: This Senior UX Designer will likely report to a Head of Product, Design Lead, or a Director overseeing GTM functions, given the role's direct impact on revenue metrics.
• Cross-functional collaboration: The role demands significant collaboration with engineering teams for implementation and A/B testing, product management for strategic alignment, and performance marketing/CRO specialists for data insights and goal definition.

Methodology:

• Data Analysis & Insights: Heavy reliance on quantitative data (CVR, RPS, analytics) and qualitative user feedback to drive design decisions and validate hypotheses.
• Workflow Planning & Optimization: Focus on designing efficient user journeys and conversion funnels, with an emphasis on iterative improvements and experimentation.
• Automation & Efficiency: While not explicitly stated, the role's focus on scalability and process improvement suggests an appreciation for automation where applicable within the design and testing lifecycle.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's description as "The Discovery and Conversion Company" and its focus on "measurable impact" and "high-performance culture" are key indicators for operations professionals. This role is crucial for optimizing the conversion side of the business, directly supporting revenue goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, indicating a high level of autonomy, expertise, and responsibility. In an operations context, this translates to a key contributor role focused on optimizing critical revenue funnels, requiring strategic input and independent execution.

Reporting Structure: The Senior UX Designer will likely report to a design or product leadership role. Collaboration will be extensive with cross-functional teams including product managers, engineers, and performance marketers, who are often integral parts of a GTM or Revenue Operations structure.

Operations Impact: The primary impact of this role is directly on revenue generation. By optimizing conversion rates and revenue per session through user experience design, this position directly contributes to the company's top-line growth and profitability. This aligns perfectly with the objectives of Revenue Operations and GTM strategy.

Growth Opportunities:

• Operations Skill Development: Deepen expertise in CRO, A/B testing, data analysis, and performance marketing strategies, directly enhancing skills valuable in operations roles.
• Leadership Potential: Opportunity to mentor junior designers, influence design strategy, and potentially lead design initiatives for major product areas or growth experiments.
• Permanent Conversion: Successful performance in the contract-to-hire role can lead to a permanent position with a broader scope, increased responsibility, and access to more comprehensive benefits and career progression paths within Launch Potato's operations or product teams.
• Cross-functional Exposure: Gain in-depth understanding of performance marketing, product development, and engineering processes, broadening operational knowledge base.

📝 Enhancement Note: The "Senior" title and focus on direct revenue impact make this a significant role. The growth opportunities highlight the potential for this contract position to evolve into a permanent, high-impact role within a company that values performance and data-driven decision-making.

🌐 Work Environment

Office Type: Remote-first. This means the company culture and operations are built around supporting a distributed workforce, emphasizing asynchronous communication and digital collaboration tools.

Office Location(s): While the specific job is listed for Dallas, TX (remote), the company has a headquarters in South Florida and a remote team spanning over 15 countries. This indicates a global operational footprint and a diverse team.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration with Product, Engineering, and other stakeholders suggests a highly interactive digital workspace.
• Operations Tools & Technology: Expect to utilize a suite of digital collaboration and design tools, including Figma, Adobe Creative Suite, project management software, and communication platforms (e.g., Slack, Zoom).
• Team Interaction: Regular virtual meetings, design reviews, and cross-functional syncs will be the norm for interaction with the wider team.

Work Schedule: Standard 40-hour work week, with flexibility inherent in a remote-first setup. The focus is on delivering results and meeting project deadlines rather than strict time adherence, which is common in operations roles valuing efficiency and output.

📝 Enhancement Note: The remote-first nature of Launch Potato is a significant factor. Operations professionals in such environments need strong self-discipline, excellent asynchronous communication skills, and proficiency with digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's data-driven and CRO-focused requirements.
• Portfolio Presentation & Case Study: A deep dive into your portfolio, likely including a presentation of 2-3 relevant case studies. Expect to discuss your process, design rationale, how you used data (CVR, RPS, user behavior), and the measurable impact of your work. This is where your operations mindset will be evaluated.
• Technical/Skills Assessment: Potentially a design challenge or discussion focused on Figma proficiency, A/B testing strategy, and problem-solving for specific conversion scenarios.
• Stakeholder/Team Interviews: Meetings with Product Managers, Engineers, and potentially members of the performance marketing or GTM operations team to assess collaboration style, communication effectiveness, and cultural fit within a high-performance, data-driven environment.
• Final Interview: Likely with a senior leader to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your role, the solutions, and most importantly, the quantifiable results (e.g., "Increased CVR by X%", "Improved RPS by Y%"). This is critical for demonstrating operational value.
• Highlight Data-Driven Process: Explicitly show how you used data (analytics, A/B tests, user recordings) to inform your design decisions at every stage.
• Showcase CRO Focus: Emphasize projects where your design directly led to improved conversion rates or revenue.
• Demonstrate Collaboration: Include examples or descriptions of how you worked with developers and other stakeholders, especially for A/B test implementation.
• Figma Mastery: Be prepared to walk through a Figma prototype and explain your design system or component usage if applicable.

Challenge Preparation:

• CRO Scenarios: Be ready to discuss how you would approach improving conversion rates on a specific type of landing page or user flow relevant to Launch Potato's brands (e.g., finance, consumer products).
• Data Interpretation: Practice interpreting common UX metrics and behavioral data to identify design opportunities.
• A/B Test Design: Be prepared to outline a hypothesis, experimental design, and success metrics for a potential A/B test.

📝 Enhancement Note: The interview process heavily emphasizes practical application of UX skills for business outcomes, a hallmark of operations roles. The portfolio review and potential challenges are designed to assess not just design talent, but also an understanding of business objectives and data-driven optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is required.
• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for graphic design elements.
• Prototyping Tools: (Implicitly Figma, but could include others like InVision).

Analytics & Reporting:

• Web Analytics Platforms: Experience with Google Analytics or Adobe Analytics is highly beneficial for understanding user behavior and conversion metrics.
• Heatmap & User Recording Tools: Familiarity with tools like Hotjar, Crazy Egg, or FullStory for analyzing user interactions.

CRM & Automation:

• While not directly managing CRM systems, an understanding of how UX impacts lead generation and customer journeys within a CRM context is valuable.
• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or Google Optimize for implementing and analyzing experiments.

📝 Enhancement Note: The explicit mention of Figma and A/B testing tools, alongside the need to analyze CVR and RPS, highlights the technical proficiency required. This stack is common for roles supporting GTM and Revenue Operations, focusing on conversion optimization and performance measurement.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A core value, evident in the focus on CVR, RPS, and measurable impact. Designs are expected to directly contribute to business goals.
• Analytical: Decisions are grounded in data and behavioral patterns, with a strong emphasis on experimentation and iteration.
• Initiative-Driven: Proactive problem-solving and self-starting attitude are highly valued. Candidates are expected to identify opportunities and drive solutions independently.
• Clear Communicator: Effective communication across diverse audiences (technical and non-technical) is crucial for alignment and project success.
• Collaborative: A strong emphasis on teamwork and building productive relationships across departments (Design, Product, Engineering).
• Mentorship-Oriented: A culture of knowledge sharing and peer coaching, particularly for senior roles.
• Strategic Thinker: Understanding and aligning UX decisions with broader business objectives is key.

Collaboration Style:

• Cross-functional Integration: The role thrives on seamless collaboration with Product, Engineering, and Performance Marketing teams to ensure design solutions meet business needs and technical feasibility.
• Process Review & Feedback: An environment that likely encourages iterative design processes and open feedback loops on designs and experiments.
• Knowledge Sharing: Senior members are expected to share expertise and best practices, contributing to a culture of continuous learning and improvement.

📝 Enhancement Note: Launch Potato's stated values strongly resonate with the principles of effective operations teams: data-driven decision-making, a focus on measurable outcomes, proactive problem-solving, and strong cross-functional collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with User Needs: Effectively integrating quantitative performance data with qualitative user insights to create experiences that are both high-converting and user-friendly.
• Remote Collaboration Complexity: Navigating communication and collaboration effectively within a remote-first, globally distributed team, ensuring alignment and efficient workflow.
• Rapid Experimentation Cycle: Keeping pace with the demand for continuous A/B testing and iteration in a high-growth, performance-focused environment.
• Technical Constraints: Designing solutions that are technically feasible and scalable within existing or evolving tech stacks.

Learning & Development Opportunities:

• Operations Skill Advancement: Gaining deep expertise in CRO, performance marketing analytics, and data-informed product development.
• Industry Exposure: Exposure to diverse digital media brands and their unique conversion challenges.
• Mentorship & Leadership: Opportunities to mentor junior designers and influence design strategy for key revenue-driving initiatives.
• Permanent Role Transition: The contract-to-hire status offers a clear path to a stable, long-term position with potential for advancement within the company's operations or product teams.

📝 Enhancement Note: The challenges presented are typical for senior-level roles in fast-paced, data-driven organizations, particularly those focused on revenue generation. The growth opportunities are substantial, offering both skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate using UX design. What was your process, what data did you use, and what were the results?" (Focus on quantifiable impact and data-driven process).
• "How do you balance business objectives (like CVR and RPS) with user needs and usability? Provide an example." (Demonstrate strategic thinking and user-centricity within a performance context).
• "Walk us through a complex A/B test you designed and implemented. What was the hypothesis, methodology, and outcome?" (Showcase understanding of experimental design and validation).

Company & Culture Questions:

• "What do you know about Launch Potato's brands and our approach to discovery and conversion?" (Research the company's brands and mission).
• "How do you approach collaboration with product managers and engineers in a remote setting?" (Highlight communication strategies and experience with cross-functional teams).
• "What does a 'high-performance culture' mean to you, and how do you thrive in one?" (Align with the company's stated values).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the constraints, your design process (emphasizing data and iteration), the solution, and the measurable results.
• Quantify Everything: Use numbers, percentages, and specific metrics (CVR, RPS, engagement rates) to showcase the impact of your work.
• Show, Don't Just Tell: Utilize interactive prototypes and clear visuals to demonstrate your design solutions. Be ready to explain your Figma workflow.
• Emphasize CRO & Revenue Impact: Frame your projects through the lens of how they contributed to business growth and revenue generation.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating how UX skills translate directly into business outcomes, a key requirement for roles supporting operations functions.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the Greenhouse portal link provided.
• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your experience in performance marketing, lead generation, and CRO. Quantify all results with specific metrics like CVR and RPS.
• Tailor Your Resume: Highlight your 8+ years of relevant experience, proficiency in Figma, and experience with A/B testing and data analysis. Use keywords from the job description.
• Prepare Your Narrative: Practice presenting your case studies, focusing on your data-driven process, problem-solving approach, and the measurable business impact of your designs. Be ready to discuss your experience with remote collaboration and high-performance environments.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their mission ("The Discovery and Conversion Company"), and their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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