Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Oklahoma City, OK (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Date Posted: November 14, 2025 Experience Level: 8+ Years Professional Experience (Senior Level) Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and optimization of user experiences across digital properties with a primary focus on driving measurable gains in conversion rates (CVR) and revenue per session (RPS).
• Leverage a data-informed design approach, utilizing A/B testing results, user behavior analytics, heatmaps, and user recordings to validate design hypotheses and inform iterative improvements.
• Independently manage the end-to-end design process for projects, from initial ideation and stakeholder alignment to high-fidelity prototyping, developer handoff, and post-test analysis.
• Champion UX best practices and contribute to the growth of a high-performance, data-driven design culture through mentorship and process improvement initiatives.

📝 Enhancement Note: While the title is "Senior UX Designer," the core responsibilities and required skills heavily emphasize Conversion Rate Optimization (CRO) and performance marketing. This role is deeply embedded within a revenue-generating context, requiring a designer to not only create aesthetically pleasing and user-friendly interfaces but also to directly impact key business metrics. The "Contract to Hire" status indicates a trial period to assess fit and performance before offering a permanent position. The remote nature with a global team suggests a need for strong asynchronous communication and self-management skills.

📈 Primary Responsibilities

• Design, prototype, and deliver complete, test-ready user experiences for web properties, meticulously integrating A/B test results and user insights to validate design directions and ensure optimal performance.
• Lead the full spectrum of design projects, including stakeholder alignment, UX strategy development, UI design and implementation, and post-testing iteration cycles, ensuring seamless project progression.
• Generate actionable UX insights by conducting thorough analysis of behavioral data, key performance metrics (CVR, RPS), heatmaps, user recordings, and other quantitative and qualitative data sources.
• Proactively identify and address underperforming user experiences by implementing iterative UX and CRO design strategies, informed by a blend of user data and business objectives.
• Foster close collaboration with product managers, engineering teams, and other key stakeholders to guarantee that design solutions are strategically aligned with overarching business goals and within technical feasibility constraints.
• Act as a design evangelist within the organization, mentoring peers, sharing expertise on UX best practices, and actively driving the evolution of UX strategy across Launch Potato's digital assets.
• Propose, develop, and implement improvements to the existing design process to enhance experimentation velocity, scalability, and overall design operational efficiency.

📝 Enhancement Note: The responsibilities clearly outline a hybrid role combining traditional UX/UI design with a strong emphasis on CRO and data analysis. The expectation is for the designer to be self-sufficient and proactive, driving initiatives rather than waiting for direction. This requires a deep understanding of how design choices directly influence revenue and lead generation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for senior-level roles. Candidates with equivalent practical experience demonstrating mastery in the required skills will also be considered.

Experience: A minimum of 8+ years of demonstrable UX/UI design experience, with a significant portion focused within performance marketing, lead generation, or conversion rate optimization (CRO) environments. Experience in digital media or a data-driven content company is highly advantageous.

Required Skills:

• UX/UI Design Expertise: Proven ability to create intuitive, engaging, and effective user interfaces and user flows.
• Data-Informed Design & CRO: Deep understanding and practical application of designing for conversion rate optimization, understanding key metrics like CVR and RPS.
• Prototyping & Wireframing Proficiency: Mastery of Figma or comparable industry-standard tools (e.g., Sketch, Adobe XD) for creating wireframes, interactive prototypes, and high-fidelity mockups.
• Adobe Creative Suite Fluency: Strong command of Photoshop, Illustrator, and other Adobe tools for asset creation and manipulation.
• A/B Testing Collaboration: Hands-on experience working with development teams to implement and analyze A/B tests for CRO purposes.
• Analytical & Insight Generation: Ability to interpret behavioral data, heatmaps, user recordings, and performance metrics to derive actionable design insights.
• Stakeholder Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale and technical concepts to both technical and non-technical audiences.
• Problem-Solving: Aptitude for identifying design challenges and developing creative, data-backed solutions.

Preferred Skills:

• Experience with user research methodologies and usability testing.
• Familiarity with web analytics platforms (e.g., Google Analytics).
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.
• Experience in the digital media or affiliate marketing space.
• Previous experience in a remote-first or globally distributed team environment.
• Mentorship or team leadership experience.

📝 Enhancement Note: The "MUST HAVE" section strongly emphasizes practical, results-oriented experience in performance marketing and data-driven design. The AI-derived experience level of "10+" might be an overestimation based on the "8+ years" requirement; however, it reflects the seniority and depth of expertise expected. The emphasis on Figma and Adobe Creative Suite is a critical technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• CRO-Focused Case Studies: Showcase at least 2-3 detailed case studies demonstrating your process in optimizing user experiences for conversion rate and revenue. Each case study should clearly outline the problem, your analytical approach, design solutions, the A/B testing process, and quantifiable results (e.g., % increase in CVR, RPS, or lead generation).
• Data Analysis & Insight Presentation: Include examples of how you have used data (analytics, heatmaps, user recordings) to inform design decisions and generate insights.
• Prototyping & Wireframing Examples: Demonstrate your proficiency with Figma or similar tools through examples of wireframes, user flows, and interactive prototypes.
• Developer Handoff Artifacts: Provide examples of how you prepare design assets and specifications for developer handoff, ensuring clarity and efficiency for implementation.
• UI Design Showcase: Present examples of visually polished and user-friendly interfaces that align with brand aesthetics and functional requirements.

Process Documentation:

• Demonstrate an understanding of how to document and refine design processes to improve efficiency and scalability, particularly in an A/B testing and CRO context.
• Ability to articulate your personal design workflow, from initial brief to final implementation and analysis.
• Evidence of contributing to or improving team design processes, particularly those related to experimentation and iteration.

📝 Enhancement Note: For a role focused on CRO and performance, the portfolio is paramount. It needs to go beyond aesthetics and demonstrate a tangible impact on business metrics. The emphasis should be on the process of data-informed design and optimization rather than just the final visual output.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-Sharing Bonus: A performance-based bonus structure tied to company and individual performance, reflecting Launch Potato's results-driven culture.
• Competitive Benefits Package: While specific details are not provided, typically this includes health, dental, and vision insurance.
• Remote Work Flexibility: The ability to work from anywhere within the specified remote locations, offering significant autonomy.
• Contract to Hire: Opportunity for stable, long-term employment with a growing company.
• Global Team Collaboration: Exposure to an international, high-performance team.

Working Hours: A standard full-time workweek is implied, likely around 40 hours per week. Given the remote, global nature, flexibility in working hours may be expected to accommodate cross-team collaboration, but core availability during key business hours for the primary operational region (likely US time zones) is probable.

📝 Enhancement Note: The salary range is explicitly stated. The note about future increases being based on performance rather than cost-of-living adjustments is a key indicator of Launch Potato's performance-driven culture, which applicants should be prepared for. Benefits are mentioned but not detailed, which is common for contract-to-hire roles; more comprehensive benefits are usually offered upon conversion to full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a competitive digital landscape, focusing on content creation and technology to connect consumers with brands, driving traffic and conversions. Company Size: While not explicitly stated in the provided data, Launch Potato is described as having a "remote-first team spanning over 15 countries" and reaching "30M+ monthly visitors." This suggests a mid-to-large sized, rapidly scaling organization with a significant digital footprint. Founded: The founding date is not provided, but the company's growth and established brands imply a company with several years of operational history and a proven business model.

Team Structure:

• Remote-First & Global: The team is distributed across many countries, necessitating strong asynchronous communication and self-management skills.
• Cross-functional Collaboration: The role requires close interaction with Product, Engineering, and other stakeholders, indicating a collaborative environment where diverse expertise is valued.
• High-Performance Culture: Launch Potato emphasizes speed, ownership, and measurable impact as core drivers of success.

Methodology:

• Data-Driven Operations: Decisions are heavily influenced by data, analytics, and measurable outcomes, particularly in the context of performance marketing and CRO.
• Agile Experimentation: The emphasis on A/B testing and iterative improvements suggests an agile approach to product development and optimization.
• Ownership & Impact: Team members are expected to take ownership of their work and drive tangible results.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company culture is characterized by a strong emphasis on performance, data, and speed. This is crucial for a UX Designer to understand, as their work will be directly measured against business metrics. The global, remote nature necessitates excellent communication and self-discipline.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Designer. This level implies a significant degree of autonomy, leadership potential, and the ability to influence strategy. The role is expected to function independently, leading projects and contributing significant expertise.

Reporting Structure: The specific reporting structure is not detailed, but typically a Senior UX Designer would report to a Head of Design, Director of Product, or a similar senior leadership role within the product or marketing organization. They will work closely with Product Managers and Engineering Leads.

Operations Impact: The impact of this role is directly tied to revenue generation and user acquisition/conversion. By optimizing user experiences, the Senior UX Designer will directly influence key business metrics such as conversion rates, revenue per session, and lead quality, making their contribution highly visible and critical to Launch Potato's success.

Growth Opportunities:

• Leadership in CRO: Potential to become a subject matter expert and leader in data-driven UX and CRO within the company.
• Strategic Influence: Opportunity to shape the UX strategy for major digital properties and influence product direction based on research and data.
• Permanent Role Advancement: Successful performance in the contract-to-hire phase can lead to a permanent position with expanded responsibilities and potential for further career growth within Launch Potato's evolving structure.
• Skill Development: Continuous learning opportunities through practical application in a fast-paced, performance-oriented environment, potentially including training in advanced analytics or A/B testing methodologies.

📝 Enhancement Note: The "Contract to Hire" aspect is a significant growth opportunity, offering a pathway to a permanent role. The role's direct impact on revenue means high performers can expect recognition and advancement based on measurable results. The focus on CRO and data analysis also provides a specialized growth path within UX.

🌐 Work Environment

Office Type: Fully Remote. This role operates within a distributed team model, meaning there is no central office requirement.

Office Location(s): While the primary job posting location is Oklahoma City, OK, the company explicitly states a "remote-first team spanning over 15 countries." This implies that candidates can be based in various locations, with a potential preference for regions where the company has established operations or significant user bases (e.g., South Florida, where headquarters are located, and other international locations).

Workspace Context:

• Asynchronous Collaboration: Expect to work within a global team, requiring effective use of communication tools (Slack, email, project management software) for asynchronous collaboration.
• Digital-First Tools: The work environment will be heavily reliant on digital tools for design, communication, project management, and data analysis.
• Performance-Oriented Culture: The workspace is characterized by a focus on achieving measurable outcomes and driving impact, encouraging autonomy and proactive problem-solving.

Work Schedule: While a standard 40-hour workweek is typical, the remote and global nature may offer some flexibility. However, availability for key meetings, cross-functional collaboration, and responsiveness to urgent issues will be expected, likely aligning with core US business hours for significant portions of the week.

📝 Enhancement Note: The truly remote nature of this role and the global distribution of the team are key environmental factors. Candidates must be comfortable with asynchronous communication and possess strong self-discipline and time management skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience, particularly in CRO and data-informed design.
• Portfolio Presentation & Discussion: Expect to present several key case studies from your portfolio, detailing your process, analytical approach, design decisions, and quantifiable results. Be prepared to discuss your experience with A/B testing, data analysis, and stakeholder collaboration.
• Technical/Skills Assessment: This may involve a design exercise or a deeper dive into your proficiency with Figma, Adobe Creative Suite, and your understanding of CRO principles.
• Behavioral & Cultural Fit Interview: Discussions focused on your problem-solving approach, collaboration style, initiative, and how you align with Launch Potato's performance-driven and data-informed culture.
• Final Stages: May include interviews with senior leadership and a discussion regarding the contract-to-hire terms.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your proposed solution, the metrics you tracked, and the measurable impact (e.g., "+15% CVR," "Reduced bounce rate by 10%"). Use precise numbers.
• Show, Don't Just Tell: Visually represent your process. Include wireframes, user flows, prototypes, data visualizations, and before/after comparisons.
• Emphasize the "Why": Clearly articulate the rationale behind your design decisions, linking them directly to user data, CRO principles, and business objectives.
• Highlight Collaboration: Discuss how you worked with developers, product managers, and stakeholders, and how you managed feedback and iterated on designs.
• Tailor to Launch Potato: Research Launch Potato's brands and target audience. If possible, subtly tailor your presentation to highlight relevant experience or insights.

Challenge Preparation:

• Prepare for a Design Exercise: Be ready for a hypothetical design challenge or a take-home assignment focused on optimizing a specific user flow or landing page for conversion. Practice structuring your approach around data analysis and A/B testing strategies.
• Articulate Your CRO Framework: Be able to clearly explain your systematic approach to identifying CRO opportunities and designing solutions.
• Practice Presenting Data: Be comfortable discussing metrics, analytics, and how you translate data into actionable design strategies.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to demonstrate tangible results through their portfolio. Candidates should be prepared to defend their design decisions with data and articulate their understanding of performance marketing principles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, prototyping, and UI design. Mastery is essential.
• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially After Effects for richer visual assets or micro-interactions.
• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial, but Figma is the stated requirement.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics is highly probable for understanding user behavior and performance metrics.
• Heatmap & User Recording Tools: Experience with tools such as Hotjar, Crazy Egg, or similar platforms for qualitative user behavior analysis.
• A/B Testing Platforms: Understanding how to work within or interpret results from A/B testing tools (e.g., Optimizely, VWO, Google Optimize).

CRM & Automation:

• While not explicitly listed as a direct design tool, understanding how CRM systems and marketing automation platforms influence user journeys and data collection can be advantageous for a CRO-focused designer.

📝 Enhancement Note: The emphasis on Figma and data analysis tools is critical. A candidate's ability to effectively use these tools to drive measurable outcomes will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value where success is measured by tangible, positive impacts on key business metrics (CVR, RPS).
• Data-Informed: Decisions are rooted in analysis and evidence, not just intuition. Design choices must be justifiable with data.
• Speed & Agility: The ability to move quickly, iterate, and adapt is highly valued in this fast-paced digital media environment.
• Ownership: Team members are expected to take full responsibility for their work and its outcomes.
• Collaboration: Working effectively across diverse teams (product, engineering, marketing) is essential for success.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with product managers and engineers, requiring clear communication and mutual respect for different expertise.
• Data-Centric Discussions: Collaboration will often revolve around interpreting data, formulating hypotheses, and planning experiments.
• Feedback Loops: A culture that encourages constructive feedback to drive continuous improvement in both design and processes.
• Remote Team Dynamics: Emphasis on clear, concise, and often asynchronous communication to ensure alignment across geographically dispersed team members.

📝 Enhancement Note: The company's values are heavily geared towards results and efficiency. A candidate who thrives in a metrics-driven environment and can communicate effectively in a remote, global setting will be a strong cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be to create visually appealing designs that also demonstrably improve conversion rates and revenue, often requiring trade-offs.
• Data Interpretation Complexity: Translating vast amounts of behavioral data and A/B test results into actionable design improvements can be complex and requires strong analytical skills.
• Remote Collaboration Dynamics: Navigating communication and collaboration effectively within a globally distributed and asynchronous team requires proactive effort and strong interpersonal skills.
• Fast-Paced Iteration Cycles: The demand for continuous experimentation and rapid iteration can be demanding, requiring resilience and adaptability.

Learning & Development Opportunities:

• Deep Dive into CRO: Gain extensive hands-on experience and expertise in Conversion Rate Optimization principles and methodologies.
• Advanced Data Analysis: Enhance skills in interpreting complex user behavior data and A/B testing results.
• Strategic Design Leadership: Develop strategic thinking and leadership skills by influencing product direction and design strategy for high-traffic websites.
• Global Team Exposure: Learn to collaborate effectively with professionals from diverse cultural backgrounds, enhancing cross-cultural communication skills.
• Performance-Based Growth: The company's model offers opportunities for rapid advancement and increased compensation based on demonstrated performance and impact.

📝 Enhancement Note: The challenges are directly linked to the role's core function: driving revenue through optimized user experiences. The growth opportunities are substantial for individuals who can excel in this performance-focused, data-driven environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate or revenue metric through UX design. What was your process?" (Focus on the data, your analysis, the design solution, and the quantifiable outcome.)
• "How do you approach designing for A/B testing? What are the key considerations for creating testable variations?" (Highlight your understanding of hypothesis generation, variable isolation, and potential pitfalls.)
• "Walk me through a complex UX challenge you faced in a performance marketing context. How did you collaborate with engineers and stakeholders to resolve it?" (Emphasize communication, problem-solving, and cross-functional teamwork.)
• "How do you balance user needs with business goals when designing for conversion?" (Demonstrate an understanding of user-centric design within a commercial framework.)

Company & Culture Questions:

• "What interests you about Launch Potato's mission and brands, particularly in the context of performance marketing?" (Show you've researched the company and understand its business model.)
• "How do you contribute to a high-performance, data-driven culture?" (Relate your past experiences to Launch Potato's stated values.)
• "Describe your experience working in a remote or globally distributed team. What strategies do you use for effective collaboration?" (Highlight your self-management and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, use a clear narrative: Problem -> Analysis (Data/Research) -> Solution (Design Process & Artifacts) -> Results (Quantifiable Metrics) -> Learnings.
• Focus on Impact: Ensure the quantifiable results are prominent and clearly linked to your design interventions. Use percentages, dollar amounts, or significant metric improvements.
• Prepare for Deep Dives: Be ready to answer detailed questions about your design choices, the data you used, the challenges encountered, and the specific tools you employed.
• Demonstrate Figma Proficiency: Be prepared to potentially share your screen and walk through specific Figma files or prototypes.
• Practice Your Delivery: Rehearse your presentation to ensure it's concise, engaging, and within the allocated time.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven approach and quantifying impact. Candidates need to be ready to articulate their process and defend their design decisions with evidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Greenhouse.
• Customize Your Resume: Tailor your resume to highlight keywords and experiences directly related to UX/UI design, CRO, performance marketing, lead generation, Figma, A/B testing, and data analysis. Quantify your achievements wherever possible.
• Curate Your Portfolio: Select 3-4 of your strongest case studies that best demonstrate your ability to drive measurable results in conversion rate optimization and performance marketing. Ensure each case study clearly outlines your process, data insights, design solutions, and quantifiable outcomes.
• Prepare for a Presentation: Practice presenting your portfolio case studies concisely and compellingly, focusing on the impact and your data-driven approach. Be ready to articulate your design rationale and answer in-depth questions.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their business model (digital media, lead generation), and their stated company culture (performance-driven, data-informed, fast-paced). This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.