Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: New Haven, CT (remote) Job Type: Contract to Hire Category: User Experience (UX) Design / Conversion Rate Optimization (CRO) Date Posted: November 14, 2025 Experience Level: 8+ Years (AI inferred as 10+ for senior level) Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and implementation of high-impact user experiences focused on driving measurable revenue and performance gains through data-informed strategies.
• Lead end-to-end design projects, from initial concept and strategic alignment to high-fidelity prototypes and successful A/B test execution for conversion rate optimization (CRO).
• Leverage advanced analytics, behavioral data, and user insights to identify opportunities for UX improvement and iteratively optimize underperforming digital assets.
• Champion design best practices, mentor junior team members, and contribute to the continuous enhancement of the organization's design processes and scalability.

📝 Enhancement Note: The role is explicitly stated as "Contract to Hire," indicating an initial period of contract employment with the potential for conversion to a permanent position based on performance and business needs. The AI-inferred experience level of 10+ years reflects the "Senior" title and the 8+ years requirement, suggesting a need for significant leadership and independent contribution. The remote nature is emphasized with specific mentions of a global team and a remote-first culture.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences for Launch Potato web properties, meticulously crafted from ideation through high-fidelity prototypes, with a strong emphasis on A/B test results and user-driven insights.
• Independently manage and lead design projects across their entire lifecycle: encompassing stakeholder alignment, UX strategy development, UI design execution, and post-test iteration and refinement.
• Generate critical UX insights by performing in-depth analysis of behavioral data, key performance metrics (such as Conversion Rate - CVR and Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate all design directions.
• Proactively identify and address underperforming user experiences through continuous, iterative UX and CRO design, effectively leveraging both qualitative and quantitative data inputs.
• Collaborate synergistically with product managers, engineering teams, and other key stakeholders to ensure all design solutions are perfectly aligned with overarching business objectives and technical constraints.
• Actively champion and mentor design best practices across the organization, sharing expertise and driving the overall UX strategy to foster a culture of design excellence.
• Propose, develop, and implement strategic improvements to existing design processes, aiming to enhance experimentation velocity and improve the overall scalability of design efforts.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and measurable outcomes, aligning with a CRO-first approach. The "Independently lead design projects" point signifies a high degree of autonomy expected from a senior-level individual contributor. The mentorship and process improvement aspects are key indicators of a senior role's expected contribution beyond individual design tasks.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio showcasing relevant experience and a deep understanding of UX/UI principles in a performance-driven context is paramount. A Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), or a related field may be beneficial but is secondary to demonstrated expertise.

Experience: 8+ years of comprehensive UX/UI design experience, with a significant focus within performance marketing, lead generation, or conversion rate optimization (CRO) environments. This experience should demonstrate a proven track record of driving measurable improvements in key business metrics.

Required Skills:

• Demonstrated expertise in data-informed design, with a primary focus on optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or equivalent advanced wireframing and prototyping tools; fluency in Adobe Creative Suite is also essential for creative asset development.
• Hands-on, practical experience collaborating directly with software developers to implement design solutions and execute A/B tests for CRO initiatives.
• Exceptional communication and presentation skills, with the proven ability to articulate and defend design rationale effectively to both technical and non-technical audiences.
• Strong analytical skills, with the capacity to interpret complex behavioral data, user feedback, and performance metrics to inform design decisions.
• Proven ability to independently manage and drive design projects from conception through to successful implementation and analysis.

Preferred Skills:

• Experience with user research methodologies, including usability testing, user interviews, and persona development.
• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) for performance tracking and insight generation.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineering teams and understand technical constraints.
• Experience in a remote-first or distributed team environment, demonstrating strong self-management and asynchronous communication skills.
• A proactive and initiative-driven mindset, consistently identifying opportunities for improvement and proposing innovative UX solutions.

📝 Enhancement Note: The requirements strongly emphasize practical, results-oriented UX/UI design within a performance marketing context. The distinction between "Mastery" of Figma and "Fluency" in Adobe Creative Suite suggests Figma is the primary tool for UX workflows, while Adobe is for broader creative capabilities. The "8+ years" requirement combined with the "Senior" title implies a need for strategic thinking and leadership, hence the inclusion of preferred skills like mentorship and advanced analytics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing 3-5 impactful case studies that clearly demonstrate your ability to drive measurable improvements in CVR, RPS, or other key performance metrics through UX/CRO initiatives.
• Each case study should detail the problem statement, your specific role and contribution, the design process employed (including research and ideation), the proposed solution, and the quantifiable results achieved, ideally supported by A/B test data.
• Demonstrate proficiency with Figma (or similar tools) by including examples of wireframes, user flows, interactive prototypes, and high-fidelity mockups.
• Provide evidence of collaboration with development teams and insights into how design solutions were implemented and tested.

Process Documentation:

• Examples of how you have documented UX strategies, user flows, and design specifications to ensure clear communication and alignment with cross-functional teams.
• Showcase instances where you have proposed and implemented improvements to the design process itself, leading to increased efficiency, scalability, or better experimentation velocity.
• Illustrate your approach to analyzing and iterating on designs based on post-launch data and performance metrics, demonstrating a continuous improvement loop.

📝 Enhancement Note: For a Senior UX Designer in a CRO-focused role, the portfolio is critical. The emphasis is on demonstrable business impact (CVR, RPS) rather than just aesthetic design. Case studies need to follow a structured problem-solution-result format, clearly articulating the data-driven approach and the candidate's role in achieving measurable outcomes. Process documentation examples are crucial to assess their ability to contribute to team efficiency and scalability.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. This range is based on the explicit compensation stated in the job description and is considered competitive for a Senior UX Designer role with significant CRO and performance marketing experience in a remote capacity, particularly in or near a major metropolitan area like New Haven, CT, which falls within the Eastern Time Zone.

Benefits:

• Profit-Sharing Bonus: Opportunity to share in the company's financial success, aligning employee incentives with business performance.
• Competitive Benefits Package: This typically includes health, dental, and vision insurance, paid time off (PTO), and potentially other offerings like life insurance, disability coverage, and retirement savings plans (e.g., 401k). Specifics are usually detailed during the offer stage.
• Contract to Hire Flexibility: Offers potential for long-term stability and integration into the company if the contract period is successful.
• Remote Work Flexibility: Enables a global talent pool and supports work-life balance by allowing employees to work from their preferred location.

Working Hours: The standard full-time work week is typically 40 hours. Given the remote-first, global nature of Launch Potato, there may be an expectation for some flexibility to accommodate cross-time zone collaboration, but core working hours will likely align with US Eastern Time business hours to facilitate direct collaboration with US-based teams.

📝 Enhancement Note: The salary range is directly provided. The benefits are listed as "Profit-Sharing Bonus" and "Competitive Benefits." The "Contract to Hire" status is a significant aspect of the compensation structure, offering a pathway to permanent employment. The working hours are inferred as standard 40 hours, with a note on potential flexibility for global collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, and Technology. Launch Potato operates within the online publishing and advertising technology space, focusing on content creation and lead generation across various verticals like finance and lifestyle.

Company Size: While not explicitly stated, the mention of a "remote-first team spanning over 15 countries" and a "global team of high-performers" suggests a mid-to-large sized organization with a significant distributed workforce. The "launchpotato.com/careers" link and Greenhouse ATS usage also indicate a structured, growing company.

Founded: The founding date is not provided, but the company's description as "profitable" and operating multiple established brands (FinanceBuzz, All About Cookies, OnlyInYourState) implies a history of successful operation and growth beyond a startup phase.

Team Structure:

• The UX Designer will likely be part of a Product or Marketing team, working closely with Product Managers, Engineers, and potentially other Designers.
• The reporting structure for a Senior UX Designer in a "Contract to Hire" role might initially be to a Lead UX Designer, Design Manager, or Head of Product/Design.
• Cross-functional collaboration is a core tenet, with significant interaction expected with Product, Engineering, Marketing, and Data Analytics teams to ensure designs are data-informed, technically feasible, and aligned with business goals.

Methodology:

• Data Analysis & Insights: The company emphasizes a data-driven approach, utilizing metrics, behavioral data, heatmaps, and user recordings to inform design decisions and validate hypotheses.
• Workflow Planning & Optimization: Focus on iterative design cycles, A/B testing, and process improvements to enhance experimentation velocity and design scalability.
• Automation & Efficiency: While not explicitly stated for design, the company's overall culture of "speed, ownership, and measurable impact" suggests a drive for efficient processes and automation where applicable.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company context is derived from the "WHO ARE WE?" section and the overall tone. The emphasis on "profitable," "high-growth," and "high-performance culture" indicates a results-oriented environment. The "remote-first team spanning over 15 countries" is a key indicator of their operational structure and culture, suggesting strong asynchronous communication practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, implying a level of experience where individuals are expected to work independently, lead projects, mentor others, and contribute strategically to design processes and outcomes. It sits above a standard UX Designer role and below a Lead or Principal Designer.

Reporting Structure: In a "Contract to Hire" scenario, the initial reporting might be to a Design Manager or Head of Product. As a permanent employee, this relationship could solidify, or there might be opportunities to move into a more specialized or lead role within the design function.

Operations Impact: The Senior UX Designer's impact is directly tied to driving measurable revenue and performance gains. Their work influences critical business metrics such as conversion rates and revenue per session, making their contributions highly visible and directly linked to the company's financial success. This role is integral to the company's mission as "The Discovery and Conversion Company."

Growth Opportunities:

• Leadership Development: Potential to transition from individual contributor to a Lead UX Designer or Design Manager role, overseeing projects and mentoring a team, especially if the contract is converted to permanent.
• Skill Specialization: Deepen expertise in CRO, performance marketing UX, and data analysis, becoming a go-to subject matter expert within the organization.
• Process Improvement Contribution: Play a key role in shaping and refining the company's design and experimentation processes, contributing to organizational efficiency and scalability.
• Broader Impact: With success, gain opportunities to influence product strategy and contribute to larger strategic initiatives across Launch Potato's diverse brand portfolio.

📝 Enhancement Note: The "Senior" title and "Contract to Hire" status are key factors in assessing growth. The role's direct impact on revenue and performance metrics is a significant growth driver for the individual, offering high visibility. Opportunities are framed around leadership, specialization, and strategic influence within a growing digital media company.

🌐 Work Environment

Office Type: This position is designated as "remote-first" with the primary work location being "New Haven, CT (remote)," implying no requirement for physical office attendance in New Haven. The company has a global, remote-first team.

Office Location(s): While the specific job posting is for New Haven, CT (remote), Launch Potato is headquartered in South Florida and has a distributed team spanning over 15 countries. Candidates are expected to work remotely, likely within a compatible time zone for collaboration.

Workspace Context:

• The work environment is highly collaborative, requiring strong asynchronous communication skills and comfort working with a distributed, global team.
• Access to modern design and analytics tools (Figma, Adobe Creative Suite, analytics platforms) will be essential for effective execution of design tasks and data analysis.
• Opportunities for interaction will be primarily through digital channels (Slack, Zoom, project management tools) with regular engagement with product, engineering, and other design team members.

Work Schedule: Standard full-time hours (approx. 40 per week) are expected. While remote, maintaining consistent availability during core business hours (likely US Eastern Time) is crucial for team synchronization and collaboration, especially for a role heavily involved in A/B testing and iterative improvements.

📝 Enhancement Note: The "remote-first" nature is paramount. The mention of a global team suggests a need for strong asynchronous communication skills and flexibility. The emphasis on collaboration, even remotely, implies a culture that values connection and shared progress through digital means.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and portfolio through the provided Greenhouse link. Ensure your portfolio clearly highlights CRO and performance marketing experience.
• Initial Screening: A recruiter or hiring manager will review applications to assess alignment with the core requirements, particularly the 8+ years of relevant experience and Figma proficiency.
• Portfolio Review & Design Challenge: Expect a deep dive into your portfolio. You may be asked to present specific case studies and potentially complete a take-home design challenge or a live design exercise focused on optimizing a given user flow or scenario for conversion.
• Cross-Functional Interviews: Interviews with key stakeholders, likely including Product Managers, Engineers, and potentially other Designers, to assess collaboration skills, strategic thinking, and technical understanding.
• Final Interview: A concluding interview, potentially with a senior leader, to evaluate cultural fit, leadership potential, and overall alignment with Launch Potato's high-performance values.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly articulate the problem, your solution, and most importantly, the quantifiable results (e.g., "+15% CVR," "-10% bounce rate," "+20% RPS").
• Showcase Process: Detail your thought process, the data you used (metrics, heatmaps, user feedback), and how you iterated based on A/B test outcomes.
• Highlight CRO Expertise: Explicitly frame your projects around conversion rate optimization and performance marketing goals.
• Demonstrate Collaboration: Include examples of how you worked with developers and stakeholders, and how you presented your design rationale.
• Figma Proficiency: Ensure your portfolio includes examples of advanced Figma work: complex user flows, interactive prototypes, and detailed component systems.

Challenge Preparation:

• Understand the Business Context: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model (lead generation, performance marketing).
• Focus on Metrics: Be prepared to discuss how you would approach optimizing a given scenario for specific metrics like CVR, RPS, or lead volume.
• Embrace Data: Think about what data you would need to gather and analyze to inform your design decisions for any challenge.
• Articulate Your Rationale: Practice explaining your design choices clearly and concisely, linking them back to business objectives and user behavior.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review and potential design challenges, which is standard for senior UX roles, especially those focused on measurable outcomes. The advice focuses on demonstrating quantifiable impact and a data-driven approach, crucial for a CRO-centric role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for wireframing, prototyping, and high-fidelity UI design. Mastery is required.
• Adobe Creative Suite (e.g., Photoshop, Illustrator): Useful for asset creation, image editing, and potentially more complex visual design tasks. Fluency is expected.
• Prototyping Tools: Beyond Figma, experience with other advanced prototyping tools may be beneficial for complex interactions.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency with tools like Google Analytics, Adobe Analytics, or similar platforms to analyze user behavior, track conversion funnels, and measure performance metrics (CVR, RPS).
• Heatmap & User Recording Tools: Experience with tools like Hotjar, Crazy Egg, or FullStory to gain qualitative insights into user interactions.
• A/B Testing Platforms: Familiarity with platforms like Optimizely, VWO (Visual Website Optimizer), or Google Optimize for designing, implementing, and analyzing A/B tests.

CRM & Automation:

• While not a primary focus for UX design, understanding how CRM data (e.g., Salesforce, HubSpot) influences user journeys and lead generation can be advantageous.
• Familiarity with project management and collaboration tools such as Jira, Asana, Trello, Slack, and Confluence is essential for remote team collaboration.

📝 Enhancement Note: The technology stack is heavily weighted towards design tools (Figma, Adobe) and CRO/analytics tools. Proficiency in A/B testing platforms and understanding how to leverage user behavior analytics are critical for this role's success.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: Designs are created with a clear focus on CRO, balancing user needs with business objectives to achieve measurable outcomes and drive revenue.
• Analytical: Decisions are grounded in data, behavioral patterns, and experimentation. Insights are derived from quantitative and qualitative data to validate hypotheses.
• Initiative-Driven: Proactive approach to identifying design gaps and opportunities, independently proposing and executing UX solutions without constant oversight.
• Clear Communicator: Ability to tailor communication effectively to diverse audiences (engineers, PMs, stakeholders), ensuring alignment and clarity in design discussions and presentations.
• Collaborative: Thrives in cross-functional environments, building strong, productive relationships across design, product, and engineering teams.
• Mentorship-Oriented: Willingness to share expertise, coach peers, and contribute to building a strong, high-performance UX culture within the organization.
• Strategic Thinker: Understands the broader business implications of UX decisions and prioritizes solutions that align with overarching company objectives.

Collaboration Style:

• Cross-Functional Integration: Works seamlessly with Product, Engineering, and Data teams, ensuring design is integrated throughout the product development lifecycle.
• Process Review & Feedback: Engages in constructive feedback loops for design work and process improvements, fostering a culture of continuous learning and refinement.
• Knowledge Sharing: Actively shares insights, best practices, and learnings from experiments to elevate the entire team's capabilities and foster collective growth.

📝 Enhancement Note: The company values are clearly articulated in the "COMPETENCIES" section. They strongly emphasize a results-oriented, data-driven, and proactive approach, which is typical for high-growth digital media companies focused on performance marketing. The collaborative and mentorship aspects highlight a mature team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with Intuition: Effectively integrating quantitative data and user insights while still allowing for creative problem-solving and user empathy.
• Managing Multiple Projects: Independently managing concurrent design projects across different brands or initiatives, prioritizing effectively to meet deadlines.
• Driving Change: Influencing stakeholders and teams to adopt new UX strategies or embrace data-informed design principles, especially in a fast-paced environment.
• Remote Collaboration Dynamics: Maintaining strong communication and collaboration within a distributed, global team, overcoming potential time zone and communication barriers.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in sophisticated CRO strategies, experimentation techniques, and conversion funnel optimization.
• Cross-Brand UX Strategy: Gain exposure to designing for diverse audiences and business models across Launch Potato's portfolio of brands.
• Leadership Mentorship: Develop leadership skills through mentoring junior designers and potentially taking on lead roles in future projects.
• Industry Trends: Stay abreast of emerging UX trends, design tools, and performance marketing best practices through company-sponsored learning or industry engagement.

📝 Enhancement Note: Challenges are framed around the practical application of CRO principles and managing a senior role in a remote, fast-paced environment. Growth opportunities focus on specialization, leadership, and strategic contribution, aligning with the senior level of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a key performance metric (like CVR or RPS) through UX design. Walk me through your process, the data you used, and the results." (Focus on a structured case study with quantifiable outcomes.)
• "How do you approach collaborating with engineers and product managers when design requirements conflict with technical constraints or project timelines?" (Highlight communication, negotiation, and problem-solving skills.)
• "Imagine a specific webpage on one of our brands (e.g., FinanceBuzz) is underperforming. What steps would you take to diagnose the issues and propose design solutions for A/B testing?" (Demonstrate diagnostic skills, data analysis approach, and iterative design thinking.)

Company & Culture Questions:

• "What interests you about Launch Potato's mission as 'The Discovery and Conversion Company,' and how does your UX philosophy align with it?" (Show research into the company and connect your skills to their goals.)
• "How do you contribute to a high-performance culture, and what is your experience working in a remote-first, globally distributed team?" (Address initiative, ownership, and remote collaboration experience.)
• "Describe a situation where you had to mentor or guide a peer on design best practices or a specific UX technique." (Illustrate mentorship capabilities.)

Portfolio Presentation Strategy:

• Storytelling with Data: Frame each case study as a narrative – problem, your role/actions, solution, and quantifiable results. Emphasize the "why" behind your design decisions, backed by data.
• Focus on Impact: Clearly articulate the business impact of your work. Use metrics prominently and explain how your design directly contributed to achieving them.
• Showcase Figma Skills: Be ready to demonstrate specific Figma features or workflows used in your projects, especially those related to complex prototyping or design systems.
• Prepare for Q&A: Anticipate questions about your design choices, the challenges faced, and alternative solutions you considered. Be ready to discuss trade-offs.

📝 Enhancement Note: Interview preparation advice centers on demonstrating quantifiable results, strategic thinking, and strong collaboration skills, all crucial for a Senior UX Designer in a CRO-focused role. The emphasis on data, A/B testing, and business impact is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link, ensuring your resume and portfolio are up-to-date and tailored to this role.
• Curate Your Portfolio for Impact: Select 3-5 of your strongest case studies that specifically highlight your experience in performance marketing, lead generation, and quantifiable improvements in CVR or RPS. Ensure each case study clearly outlines the problem, your data-driven approach, your design solutions, and the measurable results achieved.
• Optimize Your Resume for CRO & UX Keywords: Ensure your resume prominently features keywords such as "UX Design," "UI Design," "Conversion Rate Optimization (CRO)," "Performance Marketing," "Lead Generation," "A/B Testing," "Figma," "Data-Informed Design," "User Insights," and "Revenue Per Session (RPS)." Quantify achievements wherever possible.
• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, focusing on clear storytelling, the data you leveraged, and the direct business impact of your designs. Be ready to articulate your design rationale and defend your choices.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their mission as "The Discovery and Conversion Company," and their remote-first, high-performance culture. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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