Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Columbia, SC (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Date Posted: November 14, 2025 Experience Level: 8+ years (Senior Level) Remote Status: Remote Solely

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead end-to-end design projects, from ideation and strategy to high-fidelity prototypes and developer hand-off, ensuring alignment with key performance indicators (KPIs) like Conversion Rate (CVR) and Revenue Per Session (RPS).
• Leverage user insights, behavioral data, and A/B testing results to validate design decisions and iteratively improve underperforming experiences.
• Act as a champion for UX best practices, mentoring team members and contributing to the scalability and efficiency of the design process within a performance marketing context.

📝 Enhancement Note: The role emphasizes a strong focus on performance marketing and data-driven design, indicating a need for a UX Designer who can directly impact revenue and conversion metrics. The "Contract to Hire" status suggests an initial evaluation period for both the candidate and the company.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept to execution, integrating user insights, A/B test results, and performance metrics (CVR, RPS).
• Independently manage the full lifecycle of design projects, including stakeholder alignment, UX strategy development, UI design, and post-test iteration.
• Generate actionable UX insights by analyzing behavioral data from sources like heatmaps, user recordings, and analytics platforms.
• Proactively identify and address underperforming user experiences through iterative CRO design, leveraging both qualitative and quantitative data inputs.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions align with business objectives and technical feasibility.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization to foster a high-performance UX culture.
• Propose and implement improvements to the design process to enhance experimentation velocity and overall design scalability.

📝 Enhancement Note: The responsibilities highlight a proactive and data-centric approach, requiring the Senior UX Designer to not only create designs but also to analyze their performance and iterate based on empirical evidence. The emphasis on "test-ready" experiences and "A/B test results" points to a strong CRO component.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Graphic Design, Psychology, or a related field is often preferred for senior UX roles. Equivalent practical experience will also be considered. Experience: 8+ years of dedicated UX/UI design experience, specifically within environments focused on performance marketing, lead generation, or conversion rate optimization (CRO).

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design, with a proven ability to optimize key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or similar wireframing and prototyping tools.
• Fluency with the Adobe Creative Suite for visual design tasks.
• Hands-on experience collaborating directly with developers for design implementation.
• Proven track record of executing A/B tests for Conversion Rate Optimization (CRO).
• Excellent communication skills, with the ability to articulate design rationale to both technical and non-technical audiences.

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) for data interpretation.
• Familiarity with user session recording and heatmap tools (e.g., Hotjar, Crazy Egg).
• Experience in a remote-first or distributed team environment.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better inform design and collaboration.
• Experience mentoring junior designers or leading design initiatives.

📝 Enhancement Note: The requirement for 8+ years of experience, coupled with specific demands for data-informed design and CRO expertise, positions this role for a senior-level candidate who can operate autonomously and drive significant business impact. The emphasis on Figma and Adobe Creative Suite indicates a need for proficiency in industry-standard design tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end UX/UI design projects with a clear focus on performance marketing, lead generation, or CRO initiatives.
• Showcase case studies that detail the design process, including user research, ideation, wireframing, prototyping, and final UI design.
• Highlight specific examples of how data analysis (e.g., user behavior, metrics) informed design decisions and led to measurable improvements in CVR, RPS, or other key performance indicators.
• Include examples of collaboration with developers and evidence of A/B testing implementation and results.
• Present high-fidelity mockups and interactive prototypes created using tools like Figma.

Process Documentation:

• Candidates are expected to articulate their design process clearly, emphasizing how they gather user insights, define problems, generate solutions, and iterate based on data.
• The portfolio should illustrate a structured approach to design, including methods for stakeholder alignment, user testing, and developer hand-off.
• Demonstrate an understanding of how to document design decisions and rationale, ensuring clarity for cross-functional teams and for future reference.

📝 Enhancement Note: For a role heavily focused on CRO and performance marketing, the portfolio is critical. It should not just showcase aesthetics but rigorously prove the candidate's ability to use design as a tool for driving measurable business outcomes. Expect to detail the "why" behind design choices and quantify the impact.

💵 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year.

• This range is competitive for a Senior UX Designer role with the specified experience and specialization in performance marketing and CRO, particularly in a remote capacity.
• The compensation is set according to market rates for the nearest major metro area (Columbia, SC, though remote work may allow for broader market alignment) and Launch Potato's internal Levels Framework.

Benefits:

• Profit-Sharing Bonus: As a performance-driven company, Launch Potato offers a bonus tied to company and personal performance.
• Competitive Benefits Package: Specific benefits are not detailed but are implied to be comprehensive, covering aspects relevant to remote, high-performance employees.
• Contract to Hire: Offers a pathway to a permanent role, potentially with additional long-term benefits and stability.
• Global Team Environment: Opportunity to work with a diverse, international team.
• Professional Development: Implicitly supported through a performance-driven culture focused on growth and impact.

Working Hours: Approximately 40 hours per week.

• While the role is remote, adherence to standard working hours is expected, with flexibility often provided to accommodate global team collaboration and personal needs, as is common in remote-first companies.

📝 Enhancement Note: The salary range is explicitly provided. The "Contract to Hire" status is important, as it implies an initial period where standard employee benefits might differ from those of a full-time hire. The emphasis on performance-based increases suggests a meritocratic compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation Company Size: Launch Potato reaches over 30 million monthly visitors, indicating a significant operational scale. The company description suggests a "high-growth, high-performance culture," implying a dynamic and results-oriented environment. Founded: Not explicitly stated, but the company's current scale and remote-first approach suggest a modern, agile organization.

Team Structure:

• The UX Designer will likely be part of a product or marketing team, working closely with product managers, engineers, and potentially other designers.
• Reporting structure is not detailed, but the role's seniority suggests potential for leading projects and mentorship.
• Cross-functional collaboration is a key aspect, requiring interaction with engineering for development, product for strategy, and marketing/stakeholders for business alignment.

Methodology:

• Data-Driven Design: A core methodology, emphasizing the use of analytics, user behavior, and A/B testing to inform all design decisions.
• CRO-First Approach: Design is viewed as a tool to directly improve conversion rates and revenue.
• Agile/Iterative Development: Implied through the focus on A/B testing, rapid iteration, and process improvement for experimentation velocity.
• Ownership and Impact: The company culture values individuals who take ownership and drive measurable outcomes.

Company Website: https://launchpotato.com/careers

📝 Enhancement Note: Launch Potato positions itself as "The Discovery and Conversion Company," underscoring the importance of UX in driving user engagement and conversion. The culture is described as "high-growth, high-performance," suggesting a fast-paced, results-oriented environment where individual impact is highly valued.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Designer. This level signifies a high degree of autonomy, expertise, and responsibility. The role is expected to lead complex projects independently, mentor others, and contribute to strategic design decisions. Reporting Structure: The Senior UX Designer will report to a Design Lead, Head of Product, or a similar senior role within the product or marketing organization. The specific reporting line will depend on the team structure. Operations Impact: The role has a direct and significant impact on revenue and performance. By optimizing user experiences for conversion and revenue per session, the Senior UX Designer is instrumental in achieving key business objectives for Launch Potato's digital properties.

Growth Opportunities:

• Leadership in UX Strategy: Opportunity to shape and influence the UX direction for key brands and new initiatives.
• Specialization in CRO: Deepen expertise in conversion rate optimization and data-driven design within the performance marketing space.
• Mentorship and Team Development: Guide and mentor junior designers, contributing to the growth of the UX function within the company.
• Path to Principal Designer or Management: Depending on performance and organizational needs, potential for advancement to more senior individual contributor roles or management positions.
• Exposure to Diverse Brands: Work across multiple high-traffic digital properties, offering varied design challenges and learning opportunities.

📝 Enhancement Note: The "Contract to Hire" model offers a clear pathway for demonstrated success to transition into a full-time, permanent role, which typically comes with more comprehensive benefits and long-term career development opportunities. The emphasis on performance and impact suggests that career progression will be tied to tangible results.

🌐 Work Environment

Office Type: Remote Solely. The company operates with a "remote-first" team spanning over 15 countries. Office Location(s): While headquartered in South Florida, the team is distributed globally, with specific remote location requirements not detailed beyond the general context of the company's reach. The job posting specifies Columbia, SC, indicating a specific location preference for the remote hire within the US.

Workspace Context:

• Global Collaboration: Expected to work effectively with team members across different time zones and cultural backgrounds.
• Digital Tooling: Reliance on digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) for communication and design execution.
• Performance-Oriented Culture: The environment is described as "high-performance," implying a focus on productivity, accountability, and achieving results.
• Autonomy: As a remote, senior role, significant autonomy is expected in managing workload and driving projects.

Work Schedule: Approximately 40 hours per week, with flexibility often inherent in remote-first environments, though core collaboration hours may be required.

📝 Enhancement Note: The "remote-first" nature means the candidate must be self-disciplined and adept at asynchronous and remote communication. The specific mention of Columbia, SC, for a remote role might indicate a preference for US-based candidates or specific compliance reasons.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.
• Portfolio Presentation & Discussion: A key stage where the candidate presents selected case studies from their portfolio, detailing their process, rationale, and the impact of their design work. Expect questions focused on CRO, data-informed design, and problem-solving.
• Technical/Skills Assessment: May involve a design challenge or a deeper dive into specific tools and methodologies (e.g., Figma proficiency, A/B testing strategy).
• Cross-Functional Interviews: Interviews with product managers, engineers, or other stakeholders to evaluate collaboration skills, communication, and cultural fit within a performance-driven team.
• Final Interview: Likely with a senior leader to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Focus on Impact: Curate projects that clearly demonstrate measurable results (e.g., increased CVR, RPS, lead volume). Quantify achievements wherever possible.
• Detail Your Process: For each project, clearly explain your methodology, from problem definition and research to ideation, iteration, and final execution.
• Highlight Data-Informed Decisions: Emphasize how you used data (analytics, user feedback, A/B tests) to guide your design choices.
• Showcase Collaboration: Include examples of how you worked with developers and stakeholders, and how you handled feedback or technical constraints.
• Tool Proficiency: Ensure your prototypes and mockups are polished and demonstrate mastery of tools like Figma.

Challenge Preparation:

• Be prepared for a design challenge that likely involves optimizing an existing user flow or creating a new one with a strong focus on conversion metrics.
• Practice articulating your design decisions concisely and persuasively, backing them up with data and user-centered principles.
• Understand Launch Potato's brands and their potential CRO challenges. Research their websites for areas of opportunity.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to translate design skills into tangible business outcomes. The portfolio review is not just about aesthetics but about demonstrating a strategic, data-driven, and results-oriented approach to UX design within a performance marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Mastery is required.
• Adobe Creative Suite: Proficiency is necessary for supporting design tasks (e.g., Photoshop, Illustrator).
• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to analyze user behavior and performance metrics.
• CRO Tools: Familiarity with tools for A/B testing (e.g., Optimizely, VWO), heatmaps, and session recordings (e.g., Hotjar, Crazy Egg) is highly valuable.

CRM & Automation:

• While not a direct CRM role, understanding how UX impacts lead generation funnels and CRM data capture is advantageous.
• Familiarity with marketing automation platforms and how user journeys are tracked can be beneficial.

Collaboration & Project Management:

• Communication Tools: Slack, Microsoft Teams, or similar for daily communication.
• Video Conferencing: Zoom, Google Meet for meetings and presentations.
• Project Management Tools: Asana, Jira, Trello, or similar for task management and workflow tracking.

📝 Enhancement Note: The technology stack emphasizes tools critical for data-driven design and conversion optimization. Proficiency in Figma and a strong understanding of analytics and CRO tools are paramount for success in this role.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A core value, evident in the focus on CRO, CVR, and RPS. Designs are evaluated based on their impact on these metrics.
• Analytical: Decisions are grounded in data, user behavior, and experimentation. A reliance on quantitative and qualitative insights is expected.
• Initiative-Driven: Employees are encouraged to identify opportunities and proactively propose and execute solutions, rather than waiting for direction.
• Clear Communicator: Effective communication across diverse audiences (technical and non-technical) is crucial for alignment and project success.
• Collaborative: Thriving in cross-functional teams and building strong relationships across departments is essential.
• Mentorship-Oriented: A culture that values sharing knowledge and helping peers grow, contributing to a collective high-performance environment.
• Strategic Thinker: Understanding the broader business objectives and how UX decisions contribute to them.

Collaboration Style:

• Cross-functional Integration: The UX Designer will work closely with product, engineering, and marketing teams, requiring seamless collaboration and communication.
• Data-Informed Feedback Loops: Collaboration will involve sharing data insights, A/B test results, and user feedback to drive continuous improvement.
• Agile and Iterative: The team likely operates with an agile mindset, embracing iterative design cycles and continuous refinement.
• Remote Collaboration: Emphasis on asynchronous communication, clear documentation, and proactive engagement to maintain strong working relationships across distances.

📝 Enhancement Note: The company culture strongly emphasizes a results-oriented, data-driven, and proactive approach. The ideal candidate will be someone who thrives in a fast-paced environment, takes ownership, and can clearly articulate how their work directly contributes to business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance Metrics with User Experience: Ensuring that aggressive CRO goals do not negatively impact user satisfaction or long-term brand perception.
• Managing Multiple High-Traffic Brands: Adapting design strategies and processes to suit the unique user bases and business objectives of diverse digital properties.
• Rapid Iteration and Experimentation: Keeping pace with the demands of a high-performance culture that requires frequent A/B testing and design updates.
• Remote Collaboration Dynamics: Navigating communication nuances and maintaining strong working relationships within a globally distributed team.
• Data Interpretation Complexity: Synthesizing insights from various data sources (analytics, heatmaps, user recordings, A/B tests) to form actionable design strategies.

Learning & Development Opportunities:

• Advanced CRO Specialization: Deepen expertise in conversion rate optimization techniques and advanced experimentation methodologies.
• Cross-Brand UX Strategy: Develop a broader understanding of UX across different niches within the digital media landscape.
• Leadership and Mentorship: Gain experience in leading design initiatives and mentoring junior team members.
• Exposure to Performance Marketing: Enhance understanding of the broader performance marketing ecosystem and how UX fits within it.
• Remote Work Best Practices: Refine skills in remote collaboration, asynchronous communication, and self-management.

📝 Enhancement Note: The challenges presented are typical for a senior role in a performance-driven, remote organization. They also highlight areas where a motivated individual can gain significant experience and professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate. What was your process, what metrics did you track, and what was the outcome?" (Focus on demonstrating your data-informed design process and quantifiable results.)
• "How do you balance user needs with aggressive business goals like CVR and RPS? Can you provide an example?" (Be ready to discuss ethical design considerations and user-centric CRO.)
• "Walk me through your process for designing and A/B testing a new feature or landing page." (Detail your methodology from ideation to iteration, emphasizing collaboration and data validation.)

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (e.g., FinanceBuzz, All About Cookies, OnlyInYourState)?" (Research the company and its products thoroughly.)
• "How do you contribute to a high-performance, results-driven culture, especially in a remote setting?" (Highlight your initiative, autonomy, and focus on measurable impact.)
• "Describe your experience mentoring or guiding other designers." (Showcase your collaborative and leadership potential.)

Portfolio Presentation Strategy:

• Select Impactful Case Studies: Choose 2-3 projects that best showcase your CRO, data-driven design, and performance marketing experience.
• Quantify Everything: For each project, clearly state the problem, your solution, the metrics you influenced, and the tangible business outcomes (e.g., "+15% CVR," "Reduced bounce rate by 10%").
• Explain Your "Why": Articulate your design rationale clearly, linking decisions back to user insights and business objectives.
• Showcase Your Process: Detail your steps, including research, ideation, wireframing, prototyping, testing, and iteration.
• Be Ready for Deep Dives: Anticipate questions about your tool proficiency, collaboration with developers, and how you handled challenges or feedback.

📝 Enhancement Note: Preparation should focus on demonstrating quantifiable impact, a structured data-informed process, and strong communication skills tailored to a performance-driven organization. Your portfolio is your primary tool here.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Select and refine your strongest case studies, ensuring they highlight performance marketing, data-informed design, and measurable CRO results. Quantify impact where possible and clearly articulate your process.
• Tailor Your Resume: Emphasize your 8+ years of relevant experience, specific skills in Figma, Adobe Creative Suite, A/B testing, and CRO, and achievements in performance marketing or lead generation environments. Use keywords from the job description.
• Prepare Your Presentation: Practice walking through your selected portfolio case studies, focusing on clear, concise explanations of your process, rationale, and the business impact of your work. Be ready to discuss your approach to data analysis and user insights.
• Research Launch Potato: Understand their brands, mission ("The Discovery and Conversion Company"), and culture. Prepare thoughtful questions about their UX strategy, CRO initiatives, and team dynamics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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