Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer
Company: Launch Potato
Location: Saint Paul, MO (remote)
Job Type: Contract to Hire
Category: User Experience (UX) / Product Design (GTM Operations Focus)
Date Posted: October 22, 2025
Experience Level: 8+ years
Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato web properties.
• Lead all stages of design projects, from concept and ideation through high-fidelity prototypes and developer hand-off, heavily leveraging A/B test results and user insights.
• Analyze behavioral data, conversion rates (CVR), revenue per session (RPS), heatmaps, and user recordings to generate UX insights and validate design direction.
• Proactively identify and implement improvements for underperforming user experiences by applying iterative UX/CRO design principles, informed by both qualitative and quantitative data.

📝 Enhancement Note: This role is framed as a Senior UX Designer but has a strong emphasis on performance marketing, lead generation, and conversion rate optimization (CRO). The core responsibility is to directly impact revenue and performance metrics through design, aligning it closely with GTM (Go-To-Market) operations and sales enablement functions by driving user engagement and conversion.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept to high-fidelity prototypes, ensuring all designs are backed by A/B test results and user insights.
• Independently lead design projects from initial stakeholder alignment and UX strategy development through UI implementation and post-test iteration.
• Generate critical UX insights by analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design strategies.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative user feedback and quantitative performance data.
• Collaborate closely with product management, engineering, and other stakeholders to ensure design solutions align seamlessly with overarching business objectives and technical constraints.
• Champion and mentor design best practices across the organization, sharing knowledge and driving UX strategy to foster a high-performance design culture.
• Propose and implement improvements to the design process that enhance experimentation velocity and overall design scalability.

📝 Enhancement Note: The responsibilities clearly indicate a focus on outcomes and performance metrics (CVR, RPS), which are critical in GTM operations. The emphasis on independent leadership and proactive problem-solving suggests a need for self-starters who can drive initiatives without constant supervision.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating the required experience and skills will be paramount. A background in Design, Human-Computer Interaction (HCI), Psychology, or a related field is often beneficial.
Experience: 8+ years of UX/UI design experience specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design, with a strong focus on optimizing key metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or similar wireframing and prototyping tools.
• Fluency with Adobe Creative Suite.
• Hands-on experience collaborating directly with developers for design implementation and executing A/B tests for CRO.
• Excellent communication skills, with the ability to clearly articulate design rationale to both technical and non-technical audiences.
• Proven ability to analyze behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform design decisions.
• Experience in leading design projects from ideation through to post-test iteration.
• Strong understanding of user-centered design principles and CRO best practices.

Preferred Skills:

• Experience with specific analytics platforms (e.g., Google Analytics, Mixpanel) for deep dive analysis.
• Familiarity with user research methodologies beyond data analysis (e.g., user interviews, usability testing).
• Experience in a remote-first or global team environment.
• Understanding of web performance optimization techniques and their impact on user experience.
• Mentorship experience, contributing to the growth of junior designers or cross-functional teams.

📝 Enhancement Note: The emphasis on "performance-minded," "analytical," and "initiative-driven" competencies suggests a candidate who can operate with a high degree of autonomy and directly contribute to business objectives. The requirement for data analysis of CVR and RPS points to a sophisticated understanding of how design impacts revenue, a key aspect of GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing at least 3-5 significant UX/CRO projects demonstrating a data-informed design process.
• Case studies must clearly articulate the problem, your approach, the tools used (especially Figma/Adobe Suite), and the impact on key performance metrics (CVR, RPS, lead volume, etc.).
• Prioritize projects that highlight your ability to leverage behavioral data, heatmaps, user recordings, and A/B testing results to drive design decisions and achieve measurable outcomes.
• Include examples of high-fidelity prototypes and wireframes, along with explanations of the user flows and interaction designs.
• For each project, clearly define your role, the stakeholders involved, and the specific business goals you were tasked with achieving.

Process Documentation:

• Demonstrate a clear understanding of the end-to-end design process, from initial research and ideation through to development hand-off and post-launch analysis.
• Showcase experience in implementing design process improvements that enhance experimentation velocity and design scalability, potentially including examples of new workflows or templates.
• Provide evidence of close collaboration with engineering teams, including best practices for design hand-off and working within technical constraints.
• Illustrate how you utilize qualitative and quantitative inputs to iterate on designs and continuously improve user experiences.

📝 Enhancement Note: The portfolio is critical for this role, as it must not only display design aesthetics but also a proven track record of driving measurable business results through CRO and data-driven design. Emphasis on A/B test results and metric optimization is a direct indicator of the company's focus on performance and ROI, aligning with GTM operational expectations.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.
Benefits:

• Profit-sharing bonus.
• Competitive benefits package (specifics not detailed but typical for a contract-to-hire role).
• Opportunity to convert to a full-time employee.
• Access to a global team of high-performers.
• Opportunity to accelerate career through ownership and impact.

Working Hours: Approximately 40 hours per week. While a standard workweek is expected, the remote-first nature and performance-driven culture may offer some flexibility in scheduling, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The salary range is competitive for a senior-level UX Designer role, particularly one with a specialized focus on performance marketing and CRO. The "Contract to Hire" nature means benefits may differ during the initial contract period. The note about future increases being based on performance rather than cost-of-living adjustments highlights the company's performance-driven culture, common in high-growth GTM organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic digital landscape, leveraging content and technology to connect consumers with brands. This industry demands agility, data-centricity, and a keen understanding of user behavior for conversion. Company Size: The job description mentions a "remote-first team spanning over 15 countries," indicating a globally distributed workforce. Company size is not explicitly stated but the global reach suggests a mid-to-large size organization with significant operational scale. Founded: The company's founding date is not specified, but its current positioning as a "profitable digital media company" with established brands like FinanceBuzz and OnlyInYourState suggests a history of growth and market success.

Team Structure:

• The UX Designer will likely be part of a broader Product or Marketing team, collaborating closely with Product Managers, Engineers, and potentially Marketing specialists focused on performance.
• The "remote-first team spanning over 15 countries" implies a structure that supports distributed collaboration and asynchronous communication.
• The reporting structure would typically involve a Design Lead, Head of Product, or a Marketing Director, depending on the team's organization.

Methodology:

• Data-Driven Decision Making: This is a cornerstone of Launch Potato's approach, with a strong emphasis on analyzing metrics like CVR and RPS to inform design.
• Agile Experimentation: The focus on A/B testing and iterative improvements suggests an agile methodology where rapid experimentation and learning are key.
• Performance Optimization: The company's identity as "The Discovery and Conversion Company" underscores a relentless focus on optimizing user journeys for conversion and revenue.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's culture is described as "high-growth, high-performance" with an emphasis on "speed, ownership, and measurable impact." This suggests an environment where initiative, accountability, and results are highly valued, typical of successful GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior UX Designer," indicating a level of autonomy, expertise, and responsibility beyond junior or mid-level roles. The expectation to "independently lead design projects" and "champion and mentor design best practices" signifies a leadership potential within the design function.

Reporting Structure: While not explicitly stated, a Senior UX Designer typically reports to a Design Manager, Head of Product, or a Director within the Marketing or Product organization. This role will likely have significant interaction with cross-functional teams including product managers, developers, and marketing specialists.

Operations Impact: The Senior UX Designer's impact is directly tied to revenue and performance metrics. By optimizing user experiences for conversion (CVR) and revenue per session (RPS), the role directly contributes to the company's core mission of discovery and conversion, making it a critical element of the GTM engine. This role is not just about aesthetics but about driving tangible business outcomes.

Growth Opportunities:

• Leadership Development: The "Mentorship-Oriented" competency and the expectation to "mentor design best practices" suggest opportunities to grow into a formal leadership role or become a subject matter expert within the design team.
• Specialization in CRO & Performance Design: Deepening expertise in data-informed design, CRO strategies, and performance marketing UX can lead to specialized career paths within the digital media and performance marketing industries.
• Impactful Project Ownership: The opportunity to independently lead significant projects and see direct results provides a strong foundation for career advancement and portfolio enhancement.
• Conversion to Full-Time: Successful performance in the contract-to-hire phase can lead to a stable, full-time position with a growing company, offering potential for further internal mobility and career growth.

📝 Enhancement Note: The growth trajectory for this role is heavily influenced by the ability to demonstrate measurable impact on business metrics. The "Contract to Hire" model offers a structured evaluation period for both the candidate and the company, with clear potential for long-term career progression within a performance-focused organization.

🌐 Work Environment

Office Type: Fully Remote. The company operates with a "remote-first team spanning over 15 countries," indicating a commitment to a distributed work model. Office Location(s): While headquartered in South Florida, the role is remote and the team is global. The mention of "Saint Paul, MO (remote)" in the location details likely refers to a specific operational or compliance location for remote employees, but the work itself is not tied to a physical office.

Workspace Context:

• Collaborative Digital Environment: Expect to work within a digital ecosystem of collaboration tools (e.g., Slack, Zoom, project management software) to connect with a global, distributed team.
• Data-Rich Tooling: The role heavily relies on analytics, prototyping, and design tools, suggesting access to and proficiency with a sophisticated technology stack.
• Performance-Focused Culture: The environment is geared towards driving measurable results, encouraging proactive problem-solving and a results-oriented mindset.

Work Schedule: Approximately 40 hours per week. While a standard amount of work is expected, the remote nature often allows for some flexibility in managing hours, provided that core collaboration times and project deadlines are met across different time zones.

📝 Enhancement Note: The fully remote nature of this role requires strong self-discipline, excellent asynchronous communication skills, and the ability to manage one's own time effectively. The company's global presence means potential for collaboration across diverse time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications and cultural fit.
• Portfolio Review & Technical Interview: This will be a critical stage where candidates present their portfolio, detailing their approach to specific projects, focusing on data-informed design, CRO, and measurable outcomes. Expect in-depth questions about design rationale, A/B testing strategies, and data analysis.
• Skills-Based Assessments: Candidates may be asked to complete a design challenge or a take-home assignment that simulates real-world problem-solving scenarios relevant to performance marketing and CRO.
• Cross-Functional Interviews: Interviews with product managers, engineers, or other stakeholders to assess collaboration skills, communication clarity, and strategic thinking.
• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and final alignment with company values and goals.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the metrics improved (e.g., "Increased CVR by 15%", "Boosted RPS by 10%"). Use specific numbers and percentages.
• Show Your Process: Detail how you used data (behavioral analytics, heatmaps, user recordings, A/B test results) to inform your design decisions at each stage.
• Highlight Collaboration: Explain how you worked with developers and stakeholders, addressing potential challenges and solutions.
• Focus on Problem-Solving: Frame your projects around the business problems you solved, not just the features you designed.
• Tailor to Launch Potato: Understand Launch Potato's brands and mission, and try to align your examples with their focus on discovery and conversion.

Challenge Preparation:

• CRO Scenarios: Be prepared for challenges that require you to diagnose a low-performing landing page or user flow and propose data-backed design solutions.
• Figma Proficiency: Ensure you are comfortable quickly creating wireframes, prototypes, and mockups in Figma.
• Data Interpretation: Practice interpreting common web analytics metrics and user behavior data.
• Communication of Rationale: Be ready to articulate your design choices and their expected impact on key business metrics clearly and concisely.

📝 Enhancement Note: The emphasis on a "data-informed," "CRO-optimized" approach means that interviewers will be looking for evidence of analytical skills and a direct link between design work and business outcomes, rather than just aesthetic or conceptual design.

🛠 Tools & Technology Stack

Primary Tools:

• Prototyping & Wireframing: Figma (Mastery required), or similar tools (e.g., Sketch, Adobe XD).
• Design Suite: Adobe Creative Suite (Fluency required).
• Collaboration & Communication: Slack, Zoom, Greenhouse (ATS for application tracking).
• Project Management: Tools like Asana, Jira, or Trello may be used for task management and workflow tracking.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar platforms like Adobe Analytics, Mixpanel) for analyzing user behavior, traffic sources, and conversion funnels.
• Heatmap & User Recording Tools: Hotjar, Crazy Egg, or similar tools for visualizing user interaction and identifying pain points.
• A/B Testing Platforms: Optimizely, VWO, Google Optimize, or in-house testing frameworks.

CRM & Automation: While not a primary focus for UX design, an understanding of how CRM systems (like Salesforce) and marketing automation platforms influence user journeys and data collection can be beneficial.

📝 Enhancement Note: Proficiency with Figma and a strong analytical toolkit (web analytics, A/B testing platforms, heatmaps) are essential for this role, as they are the primary means by which the candidate will gather insights and measure the impact of their designs.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A culture that celebrates measurable impact and drives continuous improvement based on data.
• Ownership: Employees are expected to take initiative, own their projects, and be accountable for outcomes.
• Speed & Agility: The ability to move quickly, iterate rapidly, and adapt to market changes is highly valued in the digital media space.
• Data-Driven: Decisions are grounded in data analysis and experimentation, not just intuition.
• Collaboration: While remote, there's an emphasis on working effectively across diverse teams and geographies.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with product managers, engineers, marketers, and potentially data analysts to ensure design solutions are aligned with business goals and technically feasible.
• Data-Informed Dialogue: Discussions will heavily involve data points, A/B test results, and user behavior insights to guide decisions.
• Remote Communication: Primarily asynchronous communication supplemented by scheduled video calls for alignment and brainstorming.

📝 Enhancement Note: The company culture emphasizes a high-performance environment where speed, ownership, and measurable impact are key drivers. This means candidates should be comfortable operating autonomously and demonstrating the direct business value of their design work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance Metrics: Ensuring that user experiences are not only visually appealing but also highly effective at driving conversions and revenue.
• Working in a Fast-Paced, Data-Intensive Environment: Adapting to a culture that prioritizes rapid experimentation and data-driven decision-making, which can be demanding.
• Remote Collaboration Across Time Zones: Effectively communicating and collaborating with a global, distributed team requires strong organizational and communication skills.
• Independent Project Leadership: Taking full ownership of projects and driving them to completion with minimal direct supervision.

Learning & Development Opportunities:

• Deep Dive into CRO and Performance Marketing: Gaining advanced expertise in optimizing user journeys for lead generation and direct revenue.
• Exposure to Diverse Digital Brands: Working across different web properties (FinanceBuzz, All About Cookies, OnlyInYourState) provides varied design challenges and learning opportunities.
• Mentorship and Skill Sharing: The company encourages knowledge sharing, offering opportunities to learn from and mentor peers within a high-performance culture.
• Potential for Full-Time Conversion: A successful contract period can lead to a stable full-time role with potential for further career advancement within Launch Potato.

📝 Enhancement Note: This role offers significant opportunities for professionals looking to specialize in performance-driven UX and CRO. The challenges are geared towards developing a highly results-oriented mindset and advanced analytical design skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing data to significantly improve a key metric like CVR or RPS. What was your process, and what were the results?" (Focus on methodology, data interpretation, and quantifiable outcomes.)
• "How do you approach designing for performance marketing or lead generation compared to a brand awareness campaign?" (Highlight understanding of conversion funnels, user intent, and ROI.)
• "Walk us through a complex UX project from your portfolio that demonstrates your ability to lead independently from ideation to post-test analysis. What were the biggest challenges, and how did you overcome them?" (Emphasize ownership, problem-solving, and data validation.)

Company & Culture Questions:

• "What do you know about Launch Potato and our mission as 'The Discovery and Conversion Company'?" (Research their brands and understand their business model.)
• "How do you align with a 'high-growth, high-performance' culture that values speed, ownership, and measurable impact?" (Provide examples from your experience.)
• "How do you approach collaboration in a remote, globally distributed team?" (Discuss your communication strategies and experience with asynchronous work.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level summary of the project's goal and your key results. Then, dive into the problem, your process (emphasizing data and iteration), and finally, the detailed outcomes.
• Data Visualization: Where possible, use charts and graphs to visually represent performance improvements (CVR, RPS, etc.).
• Storytelling: Frame each project as a narrative of problem-solving and achievement.
• Conciseness: Be mindful of time and focus on the most impactful aspects of your work that align with Launch Potato's goals.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven mindset, a clear understanding of conversion optimization, and the ability to articulate how design directly contributes to business revenue and performance.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Select 3-5 projects that best showcase your expertise in data-informed design, CRO, and performance marketing. Ensure each case study clearly quantifies the impact on metrics like CVR and RPS.
• Tailor Your Resume: Highlight your 8+ years of relevant experience, emphasizing skills in Figma, Adobe Creative Suite, A/B testing, and data analysis. Use keywords from the job description to ensure ATS compatibility.
• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on clear communication of your process, data utilization, and measurable results. Be ready to discuss your approach to collaboration and problem-solving.
• Research Launch Potato: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their core mission of discovery and conversion. Understand their performance-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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