Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer
Company: Launch Potato
Location: Los Angeles, CA (remote)
Job Type: Contract to Hire
Category: User Experience Design / Conversion Rate Optimization (CRO)
Date Posted: 2025-10-22
Experience Level: 8+ years (Senior)
Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences.
• Lead end-to-end design projects from ideation to high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.
• Analyze behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design strategies.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design.

📝 Enhancement Note: This role is specifically focused on a data-driven, performance-oriented approach to UX design, emphasizing conversion rate optimization (CRO) and revenue per session (RPS) as primary success metrics. The "Contract to Hire" nature suggests an initial evaluation period for both the candidate and the company.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy development, UI design, and post-test iteration.
• Generate actionable UX insights by analyzing behavioral data, key performance metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design direction.
• Identify and proactively improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
• Collaborate closely with product managers, engineers, and stakeholders to ensure design solutions align with overarching business goals and technical constraints.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
• Propose and implement design process improvements that enhance experimentation velocity and overall design scalability.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on independent project leadership and proactive problem-solving, common in senior-level operations-adjacent roles where efficiency and impact are paramount. The expectation to "propose and implement design process improvements" is a key indicator of a role that influences operational efficiency within the design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in data-informed UX/UI design are paramount. Equivalent practical experience will be considered.

Experience:

• Minimum of 8+ years of UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.
• Proven track record of designing and implementing user experiences that demonstrably improve key metrics such as conversion rates (CVR) and revenue per session (RPS).
• Hands-on experience collaborating directly with development teams to translate designs into functional interfaces and executing A/B tests for CRO.

Required Skills:

• Expertise in Data-Informed Design: Ability to leverage user behavior data, analytics, heatmaps, and user recordings to drive design decisions and validate hypotheses.
• Proficiency in Design & Prototyping Tools: Mastery of Figma or similar wireframing and prototyping tools; fluency with Adobe Creative Suite.
• CRO & A/B Testing Experience: Practical experience in designing for conversion rate optimization and collaborating on the execution and analysis of A/B tests.
• Strong Communication & Presentation Skills: Ability to articulate design rationale clearly and compellingly to both technical and non-technical audiences, including stakeholders and leadership.
• Performance Marketing Acumen: Understanding of performance marketing principles, lead generation funnels, and how UX impacts these areas.
• Collaborative Spirit: Proven ability to work effectively within cross-functional teams (product, engineering, marketing).

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) for deep-dive user behavior analysis.
• Familiarity with user session recording and heatmap tools (e.g., Hotjar, Crazy Egg).
• Experience in a remote-first or globally distributed team environment.
• Mentorship or team lead experience, guiding junior designers.

📝 Enhancement Note: The emphasis on "performance marketing" and "lead generation" strongly suggests this role operates within a GTM (Go-To-Market) or revenue-focused operations framework, where design directly contributes to business outcomes. The "8+ years" combined with "Senior" implies a need for strategic thinking and independent project ownership, typical of senior-level operations or product-adjacent roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 robust case studies demonstrating end-to-end UX/UI design projects with a clear focus on data-informed decision-making and CRO.
• For each case study, clearly articulate the problem statement, your design process, the data/insights that informed your decisions, your specific contributions, and the measurable outcomes (e.g., percentage increase in CVR, RPS uplift).
• Include examples of high-fidelity prototypes, wireframes, and UI designs created in Figma or similar tools.
• Demonstrate experience with A/B testing concepts and how your designs were iterated upon based on test results.

Process Documentation:

• Evidence of designing and implementing improvements to design workflows or experimentation processes that increased efficiency or scalability.
• Examples of how you've analyzed behavioral data and user insights to create design specifications for development and testing.
• Documentation or explanation of how you collaborate with developers for seamless hand-off and implementation of designs.

📝 Enhancement Note: For senior-level design roles in a performance-driven company, a portfolio is crucial. The emphasis on "data-informed decision-making," "measurable outcomes," and "A/B testing" directly aligns with operations' focus on quantifiable results and process optimization. The requirement to show process improvements implies an understanding of operational efficiency within the design function.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus opportunities, reflecting the company's performance-driven culture.
• Competitive benefits package (specifics to be disclosed during the interview process).
• Opportunity to work with a global, high-performance team in a remote-first environment.
• Potential for long-term engagement and growth through the "Contract to Hire" pathway.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility expected given the remote, global team structure. The role requires active participation during core business hours that facilitate collaboration with teams across different time zones.

📝 Enhancement Note: The specified salary range is competitive for a Senior UX Designer role in a high-cost-of-living area like Los Angeles, even for a remote position. The mention of "profit-sharing bonus" and "performance-driven company" indicates a compensation structure tied to business results, a common trait in operations and GTM roles. The "Contract to Hire" status often includes a review period where performance directly influences the conversion to a permanent role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic digital landscape, leveraging content and technology to connect consumers with brands, with a strong focus on data-driven optimization.

Company Size: Launch Potato is a growing company with a "remote-first team spanning over 15 countries," indicating a distributed workforce and a culture that thrives on asynchronous communication and clear documentation. While specific numbers are not provided, the global reach suggests a significant operational footprint.

Founded: Founded with a mission to be "The Discovery and Conversion Company," Launch Potato has established itself as a profitable digital media entity. The company's focus on high growth and measurable impact shapes its operational ethos.

Team Structure:

• The UX Design function likely operates within a product or marketing team, collaborating closely with product managers, engineers, and performance marketers.
• Reporting structure is expected to be within a design lead or Head of Product/Marketing, with direct interaction with cross-functional stakeholders.
• Cross-functional collaboration is a core tenet, with designers expected to work closely with developers for implementation and A/B testing, and with marketing/product teams to align on business objectives.

Methodology:

• Data Analysis & Insights: Emphasis on using quantitative (CVR, RPS, analytics) and qualitative (user recordings, heatmaps) data to drive design decisions and validate hypotheses.
• Workflow Planning & Optimization: Focus on iterative design, A/B testing, and continuous improvement of user experiences and design processes.
• Automation & Efficiency: Implicit expectation to leverage tools and processes that enhance experimentation velocity and design scalability.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's identity as a "Discovery and Conversion Company" and its emphasis on "high-performance culture" with "speed, ownership, and measurable impact" strongly suggest an operations-centric approach across all departments, including design. The remote-first, global structure necessitates robust processes and communication protocols.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Designer. This level implies a high degree of autonomy, strategic input, and the ability to lead complex projects with minimal supervision. The role is expected to not only execute but also to influence design strategy and process.

Reporting Structure: Likely reports to a Design Manager, Head of Product, or Head of Marketing, with direct collaboration with Product Managers, Engineers, and Performance Marketing specialists. This structure facilitates alignment with business objectives.

Operations Impact: The Senior UX Designer's impact is directly tied to driving measurable business outcomes, specifically revenue and conversion rates. Their work is critical to the company's core mission of connecting consumers with brands effectively and profitably. This role is integral to the GTM engine by optimizing the user journey for acquisition and conversion.

Growth Opportunities:

• Operations Skill Development: Deepen expertise in CRO, A/B testing methodologies, and data analysis for design, becoming a specialist in performance-driven UX.
• Leadership Potential: Opportunities to mentor junior designers, lead design initiatives, and potentially transition into a Design Lead or Product Design Manager role as the company scales.
• Strategic Influence: Contribute to the overall UX and CRO strategy, influencing product roadmaps and business growth through design innovation.
• Skill Expansion: Potential to explore related areas like product strategy or growth marketing from a UX perspective.

📝 Enhancement Note: This role offers a unique opportunity to hone skills directly relevant to revenue operations and GTM strategies, where design is a critical lever for performance. The growth path here is less about traditional UX hierarchy and more about deepening expertise in performance optimization and strategic impact.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a remote-first model, meaning there is no central physical office requirement for this role.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and this role is designated as remote. Candidates can be located anywhere, with a preference for alignment with US time zones for collaboration.

Workspace Context:

• Collaborative Environment: Expect a dynamic, fast-paced environment that relies on digital collaboration tools (Slack, Zoom, project management software) to foster teamwork.
• Operations Tools & Technology: Access to industry-standard design tools (Figma, Adobe Suite), analytics platforms, and potentially A/B testing software will be provided or expected.
• Team Interaction: Regular virtual meetings, design critiques, and cross-functional syncs are key to staying connected and ensuring alignment.

Work Schedule: While a standard 40-hour work week is typical, the remote and global nature of the team may necessitate some flexibility to accommodate cross-timezone collaboration. Key is consistent availability for critical meetings and project deadlines.

📝 Enhancement Note: The remote-first, global nature of Launch Potato's operations requires a high degree of self-discipline, strong communication skills, and comfort with digital collaboration tools. The workspace is virtual, but the operational rigor remains high.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest.
• Portfolio Review & Design Challenge: A session where candidates present their portfolio, highlighting specific case studies relevant to CRO and performance marketing. This may be followed by a take-home design challenge or a live design exercise focused on problem-solving within a performance context.
• Stakeholder Interviews: Meetings with key team members, including product managers, engineers, and potentially marketing leads, to assess technical skills, collaboration style, and strategic thinking.
• Final Interview: A discussion with senior leadership to evaluate overall fit, leadership potential, and alignment with company values.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate measurable improvements in CVR, RPS, or other key performance metrics. Quantify your contributions and results.
• Showcase the Process: Clearly articulate your data-informed design process, from research and ideation to iteration and validation through A/B testing. Explain why you made specific design decisions.
• Highlight CRO Expertise: Emphasize your understanding of conversion rate optimization principles and how you've applied them to create high-converting user experiences.
• Tailor to the Role: Select projects that best align with Launch Potato's focus on performance marketing and lead generation.
• Prepare for Questions: Be ready to discuss your design rationale, how you handle conflicting feedback, and your approach to collaborating with developers and stakeholders.

Challenge Preparation:

• Understand the CRO Context: Familiarize yourself with common CRO challenges in performance marketing and lead generation.
• Think Data-First: Approach any design challenge with a data-driven mindset. Consider what data you would need, how you would analyze it, and how you would use it to inform your design solutions.
• Iterative Approach: Be prepared to discuss how you would iterate on initial designs based on A/B testing results and user feedback.
• Clear Communication: Practice articulating your thought process and design decisions clearly and concisely, as if presenting to a cross-functional team.

📝 Enhancement Note: The interview process is heavily geared towards evaluating a candidate's ability to deliver tangible business results through design, aligning with the operational focus on performance and efficiency. The portfolio is the primary tool for demonstrating this capability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is required.
• Adobe Creative Suite: Proficiency expected for various design tasks (e.g., Photoshop, Illustrator).
• Prototyping Tools: Experience with Figma's prototyping features or similar tools (e.g., InVision, Sketch) is crucial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with Google Analytics, Adobe Analytics, or similar tools for analyzing user behavior, traffic sources, and conversion funnels.
• Data Visualization Tools (Optional but beneficial): Familiarity with tools that help present data insights clearly.

CRM & Automation:

• A/B Testing Platforms: Hands-on experience with tools like Optimizely, VWO (Visual Website Optimizer), Google Optimize, or similar for implementing and analyzing experiments.
• User Behavior Tools: Experience with heatmap and session recording tools such as Hotjar, Crazy Egg, or FullStory.

📝 Enhancement Note: The emphasis on Figma, A/B testing platforms, and user behavior tools highlights the operational requirement for designers to be deeply integrated with data analytics and experimentation processes to drive measurable outcomes.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving and exceeding measurable business objectives, particularly in conversion rates and revenue.
• Data-Centric: Decisions are heavily informed by data analysis, user insights, and experimentation results.
• Ownership & Initiative: Employees are empowered to take ownership of their work and proactively identify and solve problems.
• Speed & Agility: The ability to move quickly, iterate, and adapt to market changes and performance data is highly valued.
• Collaboration: Fostering strong working relationships across diverse, global teams is essential for success.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with product managers, engineers, and marketing teams, acting as a bridge between user needs and business goals.
• Process-Oriented Communication: Clear, concise, and data-backed communication is preferred to ensure alignment and efficient decision-making.
• Feedback Culture: Openness to constructive feedback and a willingness to iterate designs based on insights from peers and stakeholders.

📝 Enhancement Note: Launch Potato's stated values of "speed, ownership, and measurable impact" are core to an operations mindset. The team culture is designed to facilitate rapid iteration and data-driven decision-making, mirroring the efficiency and accountability expected in revenue and sales operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Designing user experiences that are both visually appealing and highly optimized for conversion can be a complex challenge.
• Data Interpretation: Effectively translating complex behavioral data and A/B test results into actionable design improvements requires strong analytical skills.
• Remote Collaboration: Maintaining seamless collaboration and clear communication within a globally distributed, remote team.
• Keeping Pace with Trends: Continuously adapting to evolving UX best practices, CRO strategies, and digital marketing landscape changes.

Learning & Development Opportunities:

• Specialization in CRO: Deepen expertise in conversion rate optimization techniques and advanced A/B testing strategies.
• Data Analytics Mastery: Enhance skills in analyzing user behavior data, identifying key performance drivers, and leveraging insights for design.
• Mentorship & Leadership: Opportunities to mentor junior designers and take on leadership roles in design projects.
• Cross-Functional Exposure: Gain a deeper understanding of performance marketing, lead generation, and product strategy by working closely with these teams.

📝 Enhancement Note: This role offers significant growth potential for professionals who want to specialize in performance-driven design, a critical component of GTM and revenue operations. The challenges are directly related to optimizing operational efficiency and impact through user experience.

💡 Interview Preparation

Strategy Questions:

• How do you approach designing for conversion rate optimization (CRO) versus traditional user experience?
• Describe a time you used behavioral data (e.g., heatmaps, user recordings) to inform a significant design decision. What was the outcome?
• Walk us through a complex A/B test you were involved in. What was the hypothesis, your role, the results, and what did you learn?
• How do you prioritize design efforts when faced with multiple competing business goals and potential user experience improvements?

Company & Culture Questions:

• What interests you about Launch Potato's approach to digital media and its focus on "The Discovery and Conversion Company"?
• How do you contribute to a high-performance, data-driven culture in a remote environment?
• Describe your experience working in a remote-first or globally distributed team. What strategies do you use to ensure effective collaboration?
• How do you stay updated on the latest trends in UX, CRO, and performance marketing?

Portfolio Presentation Strategy:

• Structure by Impact: Begin with your most impactful case studies, focusing on quantifiable results (e.g., "Increased CVR by 15%").
• Tell a Story: For each case study, clearly articulate the problem, your process (emphasizing data and user insights), your specific contributions, the solution, and the measured outcomes.
• Show, Don't Just Tell: Use visuals of your designs (wireframes, prototypes, final UI) effectively.
• Be Ready to Dive Deep: Anticipate questions about your design choices, the data you used, and how you collaborated with others.
• Connect to Launch Potato: Briefly explain how your experience and approach align with Launch Potato's mission and focus on performance.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to demonstrate quantifiable impact and a data-driven approach, reflecting the operational focus of the role and company.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the Greenhouse careers page.
• Tailor your resume and cover letter: Highlight your experience in performance marketing, lead generation, CRO, and your proficiency with Figma and A/B testing. Quantify your achievements with specific metrics.
• Curate your portfolio: Ensure your portfolio prominently features case studies demonstrating data-informed design, CRO improvements, and measurable outcomes. Prioritize projects that align with Launch Potato's business model.
• Prepare to discuss metrics: Be ready to articulate how you measure success in UX design and provide specific examples of how your work has impacted key performance indicators like CVR and RPS.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their mission as "The Discovery and Conversion Company" to articulate your interest and how your skills align with their operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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