Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Henderson, NV (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Date Posted: 2025-11-14 Experience Level: 8+ Years (Senior) Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance gains through the creation of data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Independently lead the full lifecycle of design projects, from initial concept and ideation through high-fidelity prototypes and developer hand-off, ensuring designs are validated by A/B test results and user insights.
• Leverage a deep understanding of performance marketing and lead generation to translate user behavior, key metrics (Conversion Rate, Revenue Per Session), and qualitative feedback into actionable design improvements.
• Champion UX best practices and mentor team members, fostering a culture of continuous improvement and data-driven design within a fast-paced, high-performance environment.

📝 Enhancement Note: This role is specifically geared towards a UX Designer with a strong background in performance marketing and conversion rate optimization (CRO), indicating a focus on measurable business outcomes rather than purely aesthetic design. The "Contract to Hire" nature suggests an initial evaluation period to assess fit and performance.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences for A/B testing, encompassing strategy, UI development, and post-test iteration based on performance data.
• Independently manage design projects from stakeholder alignment and UX strategy development to UI creation and final hand-off, ensuring all stages are data-informed.
• Generate critical UX insights by analyzing behavioral data, conversion metrics (CVR, RPS), heatmaps, user recordings, and other quantitative and qualitative inputs.
• Proactively identify and address underperforming user experiences through iterative UX/CRO design, applying a data-driven approach to problem-solving.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions are aligned with business objectives, technical constraints, and overall company strategy.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization to elevate design standards and impact.
• Propose and implement improvements to the design process to enhance experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership of design projects with a strong emphasis on data analysis, A/B testing, and direct contribution to key performance indicators like CVR and RPS, aligning with a CRO-centric role.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, or a related field is often preferred for senior UX roles. Equivalent practical experience will also be considered.

Experience: 8+ years of hands-on UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Data-Informed Design: Proven ability to design user experiences based on quantitative data (metrics, analytics) and qualitative insights (user research, recordings).
• Conversion Rate Optimization (CRO): Deep understanding and practical application of CRO principles to improve key performance metrics like CVR and RPS.
• Prototyping & Wireframing: Mastery of Figma or comparable tools for creating detailed wireframes and interactive prototypes.
• UI Design: Strong aesthetic sensibilities and proficiency in creating visually appealing and user-friendly interfaces.
• A/B Testing Collaboration: Hands-on experience working with development teams to execute and analyze A/B tests.
• Analytical Skills: Ability to interpret complex behavioral data, heatmaps, user recordings, and performance metrics to derive actionable design insights.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design rationale and strategy clearly to diverse audiences (technical and non-technical).
• Problem-Solving: Demonstrated ability to identify design challenges and propose effective, data-backed solutions.
• Initiative & Proactiveness: A self-starter who can identify design opportunities and drive projects forward independently.

Preferred Skills:

• Fluency with Adobe Creative Suite (Photoshop, Illustrator).
• Experience with user research methodologies and tools.
• Familiarity with web analytics platforms (e.g., Google Analytics).
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate developer collaboration.
• Experience mentoring junior designers or leading design initiatives.
• Familiarity with agile development methodologies.

📝 Enhancement Note: The emphasis on "performance marketing" and "data-informed design" strongly suggests that candidates with a track record of direct impact on revenue and conversion metrics will be prioritized. Proficiency in Figma is explicitly required, alongside strong analytical and communication skills for cross-functional collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate CRO Impact: Showcase at least 2-3 distinct case studies detailing how your UX/UI design work directly led to measurable improvements in conversion rates, revenue per session, or other key performance indicators.
• Data-Driven Process: Clearly articulate the data (analytics, user recordings, heatmaps, A/B test results) used to inform your design decisions and validate your solutions.
• End-to-End Project Ownership: Present projects that illustrate your ability to manage the entire design lifecycle, from initial problem identification and ideation to high-fidelity prototyping and developer hand-off.
• A/B Test Execution & Iteration: Include examples of A/B tests you were involved in, outlining the hypothesis, design variations, test results, and subsequent iterations based on outcomes.
• Tools & Techniques: Highlight proficiency in Figma or similar prototyping tools and demonstrate your approach to UI design and user experience strategy.

Process Documentation:

• Workflow Design: Be prepared to discuss your process for translating business goals and user needs into structured design workflows.
• Collaboration & Handoff: Demonstrate your methods for effective collaboration with product, engineering, and stakeholders, including clear documentation for developer hand-off.
• Metrics & Analysis: Explain how you integrate performance metrics and analytical findings into your design process and iterative improvements.

📝 Enhancement Note: For a Senior UX Designer role focused on CRO and performance marketing, the portfolio is paramount. It must clearly evidence a candidate's ability to drive measurable business outcomes through design, not just aesthetic quality. Case studies should be rich with data, A/B test results, and a clear articulation of the impact on conversion metrics.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-Sharing Bonus: As a performance-driven company, Launch Potato offers profit-sharing bonuses, directly linking employee success to company performance.
• Competitive Benefits Package: While specific details are not provided, a senior-level role typically includes comprehensive health, dental, and vision insurance.
• Retirement Savings Plan: Often includes a 401(k) or similar retirement savings option, potentially with a company match.
• Paid Time Off (PTO): Includes vacation days, sick leave, and holidays, designed to support work-life balance.
• Professional Development: Opportunities for training, conferences, and skill enhancement, especially given the focus on continuous learning and process improvement.

Working Hours: The role implies a standard 40-hour work week, common for full-time positions. However, given the remote-first, high-performance culture, flexibility may be offered, with an expectation of delivering results and meeting project deadlines.

📝 Enhancement Note: The salary range is explicitly provided. The mention of profit-sharing and performance-based increases highlights Launch Potato's culture. While specific benefits aren't detailed, a senior role at a company of this type typically includes a robust package. The "Contract to Hire" model means benefits might differ during the initial contract period.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a competitive landscape where user engagement, data analytics, and conversion optimization are critical for success. Company Size: Launch Potato is a growing company with a global, remote-first team spanning over 15 countries. This implies a dynamic, agile environment with diverse perspectives. Founded: While the founding date isn't specified, the company's description as "profitable" and "high-growth" suggests it's an established entity with a proven business model.

Team Structure:

• Cross-Functional Teams: The UX Designer will likely work within cross-functional teams comprising Product Managers, Engineers, Data Analysts, and Marketing Specialists.
• Reporting Structure: This senior role may report to a Head of Design, Director of Product, or a similar leadership position overseeing product development and user experience.
• Collaboration Emphasis: The culture prioritizes "speed, ownership, and measurable impact," indicating a collaborative yet results-oriented environment where team members are empowered to take initiative.

Methodology:

• Data-Driven Decision Making: A core tenet, evident in the emphasis on analyzing user data, metrics, and A/B test results to inform all design and product decisions.
• Agile Experimentation: The focus on A/B testing and iterative design reflects an agile approach to product development and optimization.
• Performance Focus: The company identifies as "The Discovery and Conversion Company," underscoring a commitment to driving user acquisition and conversion through data-driven content and technology.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's self-description as "The Discovery and Conversion Company" and its emphasis on a "high-growth, high-performance culture" are key indicators. The remote-first, global team structure suggests a need for strong communication and self-management skills.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Designer. This level signifies a high degree of autonomy, expertise, and responsibility. The role is expected to not only execute design tasks but also to contribute to strategic thinking, mentor others, and drive process improvements.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead, Head of Product, or a similar senior manager. They will be expected to collaborate closely with Product Managers and Engineering teams, acting as a key contributor to cross-functional product development initiatives.

Operations Impact: This role has a direct and significant impact on revenue and business performance. By optimizing user experiences for conversion and performance marketing, the Senior UX Designer directly influences key business metrics such as lead generation, customer acquisition cost (CAC), and overall revenue per session, contributing to Launch Potato's mission as "The Discovery and Conversion Company."

Growth Opportunities:

• Leadership Trajectory: Potential to grow into a Lead UX Designer, Design Manager, or Head of UX role within Launch Potato, overseeing design strategy and teams.
• Specialization: Opportunity to deepen expertise in CRO, performance marketing UX, or user research within a specialized digital media context.
• Process Improvement: Contribute to and potentially lead initiatives to refine and scale design processes, impacting efficiency across multiple brands.
• Mentorship: Develop leadership and coaching skills by mentoring junior designers and influencing design culture across the organization.

📝 Enhancement Note: The "Senior" title implies significant autonomy and the expectation of strategic contribution beyond task execution. The growth path leans towards leadership, specialization in CRO/performance marketing, and process innovation within the company's unique digital media ecosystem.

🌐 Work Environment

Office Type: Remote-First. Launch Potato operates with a remote-first philosophy, meaning the primary work environment is decentralized, with employees working from their own locations. Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and the specific job is listed as remote in Henderson, NV. This indicates flexibility in location, with a focus on results regardless of physical proximity.

Workspace Context:

• Digital Collaboration Tools: Expect extensive use of collaboration platforms (e.g., Slack, Microsoft Teams), project management software (e.g., Asana, Jira), and design tools (Figma) for communication and workflow management.
• Autonomous Work: The remote-first setup requires a high degree of self-discipline, time management, and proactive communication.
• Global Team Interaction: Opportunities to collaborate with a diverse, international team, offering exposure to different working styles and perspectives.

Work Schedule: While a standard 40-hour work week is implied, the remote-first nature likely offers some flexibility. However, given the focus on "speed" and "measurable impact," consistent availability during core business hours for key collaborators and timely delivery of project milestones are expected.

📝 Enhancement Note: The "remote-first" culture is a defining characteristic, requiring strong self-management and digital communication skills. While flexibility exists, the company's performance-driven ethos means accountability and delivery are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience, particularly in CRO and performance marketing.
• Portfolio Presentation & Discussion: Expect to present 2-3 key case studies from your portfolio, detailing your process, data analysis, design decisions, A/B test outcomes, and the measurable impact on conversion metrics. Be prepared for in-depth questions about your approach to CRO and data-informed design.
• Technical/Skills Assessment: This may involve a design challenge or a discussion focused on problem-solving specific to CRO scenarios, leveraging tools like Figma.
• Cross-Functional Interviews: Interviews with Product Managers, Engineers, or other stakeholders to assess collaboration style, communication skills, and alignment with company values.
• Final Interview: Potentially with a senior leader to discuss strategic fit, long-term vision, and cultural alignment.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your solution, the data you used, the A/B test results (e.g., % increase in CVR, RPS), and the business impact. Use numbers and metrics prominently.
• Show Your Process: Detail your thought process, from initial research and ideation through wireframing, prototyping, testing, and iteration. Explain why you made specific design choices.
• Highlight Figma Proficiency: Ensure your prototypes are well-crafted and demonstrate advanced use of Figma's features.
• Tailor to Launch Potato: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and understand their target audiences and business models. Frame your experience and case studies to show how you can contribute to their specific goals.
• Prepare for Data Questions: Be ready to discuss how you analyze behavioral data, interpret heatmaps, and use user recordings to inform design decisions.

Challenge Preparation:

• CRO Scenario Focus: If a design challenge is given, anticipate a task related to improving conversion rates on a specific type of landing page or user flow relevant to Launch Potato's business.
• Data Interpretation: Practice interpreting sample data sets (e.g., A/B test results, user flow analysis) and formulating design recommendations.
• Communication Clarity: Be prepared to articulate your design decisions and recommendations clearly and concisely, justifying them with data and CRO principles.

📝 Enhancement Note: The emphasis on portfolio review for this role is exceptionally high. Candidates must be prepared to showcase concrete, data-backed evidence of their ability to drive conversion and revenue through UX/UI design. Expect detailed questioning on CRO methodologies and data analysis.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly required for wireframing, prototyping, and UI design. Mastery is essential.
• Adobe Creative Suite: Fluency with Photoshop and Illustrator is preferred for asset creation and image editing.
• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: While not explicitly mentioned, experience with tools like Google Analytics, Adobe Analytics, or similar platforms is highly valuable for understanding user behavior and performance metrics.
• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO, Google Optimize, or in-house A/B testing frameworks will be crucial for executing and analyzing experiments.
• Data Visualization Tools: Experience with tools like Tableau, Power BI, or Looker for analyzing and presenting performance data could be advantageous.

CRM & Automation:

• CRM Systems: Understanding how UX/UI design integrates with CRM data (e.g., Salesforce, HubSpot) for lead management and customer journeys could be a plus.
• User Behavior Analytics: Tools like Hotjar, Crazy Egg, or FullStory for heatmaps, session recordings, and user feedback analysis are highly relevant.

📝 Enhancement Note: Figma is the core requirement. Expertise in CRO-specific tools, analytics platforms, and A/B testing software is critical for demonstrating the data-informed approach required for this role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable outcomes, particularly in conversion rates and revenue generation. Designs must serve business objectives.
• Data-Centric: Decisions are guided by data, analytics, and user behavior insights. Gut feelings are secondary to validated hypotheses.
• Ownership: Individuals are expected to take full responsibility for their projects and outcomes, proactively identifying and solving problems.
• Speed & Agility: The company culture values moving fast, iterating quickly, and adapting to market changes.
• Collaboration: Working effectively within cross-functional teams is essential for success.
• Impact: The focus is on making a tangible difference in key business metrics.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Product, Engineering, and Marketing teams is expected to ensure alignment and cohesive product development.
• Data-Driven Feedback: Feedback loops are likely built around performance data and A/B test results, fostering objective discussions.
• Open Communication: Clear and direct communication is vital in a remote-first environment, especially when presenting design rationale and project updates.
• Mentorship & Knowledge Sharing: Senior members are encouraged to share expertise and help elevate the skills of their peers and the broader team.

📝 Enhancement Note: The core values revolve around measurable impact, data utilization, speed, and ownership. This translates to a work environment where proactive individuals who can demonstrate tangible results are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing CRO with User Experience: Continuously finding the optimal balance between aggressive conversion rate optimization tactics and maintaining a positive, intuitive user experience.
• Data Interpretation Complexity: Navigating and interpreting large volumes of behavioral data and A/B test results to derive clear, actionable insights.
• Remote Collaboration: Effectively collaborating and driving consensus across a globally distributed, remote team without constant in-person interaction.
• Rapid Iteration Cycles: Maintaining design quality and strategic thinking while operating within a fast-paced, high-experimentation environment.
• Measuring Long-Term Impact: Ensuring that short-term CRO gains contribute positively to long-term user satisfaction and brand loyalty.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in cutting-edge CRO strategies and A/B testing methodologies within a performance-driven context.
• Data Analysis Skills: Enhance capabilities in analyzing complex user behavior data and translating it into design strategies.
• Leadership & Mentorship: Develop leadership skills by mentoring junior designers and influencing design strategy within the organization.
• Cross-Functional Acumen: Gain deeper insights into product management, engineering processes, and performance marketing strategies through close collaboration.
• Industry Exposure: Work with diverse digital media brands, gaining experience across different niches and user acquisition models.

📝 Enhancement Note: The challenges are typical for a senior CRO-focused role in a fast-paced digital media company, emphasizing data, speed, and collaboration. Growth opportunities are clearly aligned with advancing expertise in CRO, data, and design leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate through UX/UI design. What was your process, what data did you use, and what were the results?" (Focus on quantifying impact, detailing data sources, and explaining your iterative process.)
• "How do you balance aggressive CRO goals with creating a positive and intuitive user experience? Provide an example." (Highlight your understanding of user-centric design within a performance context.)
• "Walk me through a complex A/B test you designed or were involved in. What was the hypothesis, your design approach, the challenges, and the outcome?" (Emphasize your ability to articulate test rationale and analyze results.)
• "How do you use behavioral data, heatmaps, and user recordings to inform your design decisions?" (Prepare specific examples of insights derived from these sources and how they led to design changes.)
• "Describe your process for collaborating with developers and product managers on A/B testing and feature implementation." (Focus on communication, hand-off documentation, and ensuring technical feasibility.)

Company & Culture Questions:

• "What interests you about Launch Potato's mission as 'The Discovery and Conversion Company'?" (Research the company's brands and mission statement.)
• "How do you approach working in a fast-paced, remote-first, high-performance culture?" (Highlight your self-discipline, communication skills, and proactive nature.)
• "How would you contribute to our design culture and mentor other designers?" (Showcase your leadership potential and willingness to share knowledge.)
• "How do you ensure your designs align with broader business objectives and revenue goals?" (Connect your UX decisions directly to business impact.)

Portfolio Presentation Strategy:

• Storytelling with Data: Frame each case study as a narrative: the problem, your analytical approach, the design solution, the test methodology, and the quantifiable results.
• Focus on Impact: Dedicate significant time to explaining the impact of your work – the percentage increase in CVR, the revenue generated, or cost savings achieved.
• Highlight Figma Skills: Be ready to demonstrate key aspects of your prototypes in Figma, explaining complex interactions or design systems.
• Address Challenges: Be transparent about any challenges encountered during a project and how you overcame them.
• Conciseness: Given time constraints, select the most impactful projects and be prepared to discuss them thoroughly but efficiently.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven, CRO-centric design process with quantifiable results. Expect a deep dive into your portfolio and your ability to articulate how your design decisions directly contribute to business performance.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Ensure your portfolio prominently features 2-3 case studies that clearly demonstrate your expertise in CRO and performance marketing, highlighting measurable improvements in conversion rates and revenue. Quantify your impact with specific metrics and data points.
• Tailor Your Resume: Update your resume to emphasize your experience in performance marketing, lead generation, A/B testing, and data-informed design. Use keywords from the job description, such as "Conversion Rate Optimization (CRO)," "Revenue Per Session (RPS)," "Figma," and "data-driven design."
• Prepare Your Presentation: Rehearse a concise and compelling presentation of your key portfolio case studies, focusing on your process, data analysis, design rationale, and quantifiable results. Be ready to answer in-depth questions about your CRO strategies.
• Research Launch Potato: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model. Understand their "Discovery and Conversion Company" mission and how your UX skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.