Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Vancouver, Canada (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Date Posted: 2025-11-14T10:41:09 Experience Level: 8+ years (Senior) Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through the creation of data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead independent design projects from concept and ideation through high-fidelity prototypes and developer hand-off, integrating A/B test results and user insights.
• Leverage behavioral data, key metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to generate UX insights and inform design validation.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, utilizing both qualitative and quantitative data inputs to optimize user journeys and business outcomes.

📝 Enhancement Note: While the job title is "Senior UX Designer," the core responsibilities and required experience heavily emphasize Conversion Rate Optimization (CRO) and performance marketing. This role is not a traditional UX designer focused on product features or user research in a vacuum, but rather a designer whose primary objective is to directly impact key business metrics like CVR and RPS through design interventions and data-driven experimentation. The "Contract to Hire" status suggests an initial trial period to assess performance and fit before a permanent offer.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, encompassing concept development, UX strategy, UI design, and seamless developer hand-off, with a strong emphasis on A/B testing outcomes and user feedback integration.
• Independently manage the full lifecycle of design projects, from initial stakeholder alignment and UX strategy formulation to UI development and post-test iteration, ensuring project goals are met efficiently.
• Generate actionable UX insights by rigorously analyzing behavioral data, performance metrics (CVR, RPS), heatmaps, and user session recordings to validate design hypotheses and guide future design direction.
• Proactively identify opportunities to improve underperforming user experiences by applying iterative UX/CRO design principles, informed by a blend of qualitative user feedback and quantitative performance data.
• Collaborate intimately with product management, engineering teams, and key stakeholders to ensure all design solutions are aligned with overarching business objectives and technical feasibility constraints.
• Champion and mentor design best practices within the organization, actively sharing knowledge, insights, and driving the strategic adoption of UX principles across various teams and projects.
• Propose and implement improvements to the existing design process, aiming to enhance experimentation velocity, scale design operations, and ensure greater design adaptability.

📝 Enhancement Note: The responsibilities highlight a highly autonomous role where the Senior UX Designer is expected to drive initiatives from start to finish with minimal oversight. The emphasis on "test-ready" experiences and "post-test iteration" strongly implies a continuous optimization cycle, typical in performance marketing and CRO-focused roles, rather than one-off feature design. The expectation to "champion and mentor" suggests a leadership component, even within a contract-to-hire framework.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Marketing, or a related field is often preferred for senior-level operations and design roles. Equivalent practical experience will also be considered.

Experience: A minimum of 8+ years of direct UX/UI design experience is mandatory, with a significant portion of that experience specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments. This specialized experience is crucial for understanding the data-driven, metric-focused approach required for this role.

Required Skills:

• UX/UI Design Expertise: Proven ability to design user-centered interfaces and intuitive user flows that balance aesthetics, functionality, and business objectives.
• Data-Informed Design: Strong proficiency in using data (CVR, RPS, analytics) to inform design decisions, validate hypotheses, and drive iterative improvements.
• Conversion Rate Optimization (CRO): Deep understanding of CRO principles and methodologies to optimize user journeys for maximum conversion.
• Figma Proficiency: Mastery of Figma or comparable advanced wireframing and prototyping tools for high-fidelity design creation.
• Adobe Creative Suite: Fluency with Adobe Creative Suite for graphic design and asset creation.
• A/B Testing Collaboration: Hands-on experience working with developers to execute and iterate on A/B tests for conversion rate optimization.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate complex design rationale clearly to both technical and non-technical audiences.
• Analytical Skills: Ability to interpret behavioral data, user recordings, and heatmaps to derive actionable insights.
• Strategic Thinking: Capacity to understand how UX decisions impact broader business objectives and to prioritize design efforts accordingly.

Preferred Skills:

• Performance Marketing Campaigns: Experience designing for campaigns focused on lead generation, e-commerce sales, or other direct response marketing objectives.
• User Research & Testing: Experience conducting user interviews, usability testing, and synthesizing findings to improve designs.
• Web Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics) for performance tracking.
• Understanding of HTML/CSS: Basic understanding of front-end development concepts to facilitate collaboration with engineers.
• Mentorship Experience: Demonstrated ability to mentor junior designers and contribute to a team's growth.

📝 Enhancement Note: The emphasis on "performance marketing," "lead generation," and "CRO" strongly positions this as a CRO-focused UX role rather than a general product UX role. The required experience level (8+ years) and the "senior" title suggest a need for an individual who can operate with significant autonomy, drive strategic design initiatives, and mentor others, even within a contract-to-hire capacity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Impact: Showcase projects that clearly illustrate your ability to drive measurable improvements in key metrics such as Conversion Rate (CVR), Revenue Per Session (RPS), or lead generation volume.
• Data-Informed Design Process: Present case studies detailing how you used data (analytics, heatmaps, A/B test results) and user insights to inform your design decisions and iterative process.
• CRO-Focused Projects: Include examples of work specifically targeting conversion optimization, demonstrating your understanding of user funnels and conversion psychology.
• Prototyping & Collaboration: Highlight your proficiency in tools like Figma, showcasing high-fidelity prototypes and explaining your collaboration process with developers for A/B testing and implementation.
• End-to-End Project Ownership: Present projects where you managed the design process from ideation through to post-launch analysis and iteration.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for translating business requirements and data insights into optimized user workflows and interfaces.
• Experimentation & Iteration: Detail your approach to designing for A/B testing, including hypothesis generation, design variations, and iterative refinement based on test outcomes.
• Dev Handoff & Collaboration: Describe your methods for effective developer hand-off, ensuring accurate implementation of designs and providing clear specifications.
• Performance Measurement: Explain how you track and measure the success of your design interventions post-launch, linking design work directly to business results.

📝 Enhancement Note: For a role heavily focused on CRO and performance marketing, the portfolio is paramount. Candidates must be able to quantitatively demonstrate their impact on business metrics. Generic UX portfolios focusing solely on aesthetics or user research without measurable outcomes will likely not be sufficient. The ability to articulate a data-driven, iterative design process is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX Designer with 8+ years of experience in a remote, contract-to-hire capacity, particularly in a high-cost-of-living area like Vancouver, a competitive salary range can be estimated.

• Estimated Annual Salary Range: $120,000 - $170,000 CAD (or equivalent USD, depending on contractor's location and payment structure).
• Hourly Rate Estimation: This translates to approximately $60 - $85+ CAD per hour for a contract role.

📝 Enhancement Note: This salary estimate is based on research for Senior UX Designer roles in Canada, specifically Vancouver, considering the remote nature and the contract-to-hire status. It also factors in the specialized CRO and performance marketing focus of the role, which often commands higher compensation due to direct revenue impact. Actual compensation will depend on the candidate's specific experience, skills, and negotiation.

Benefits (as a Contract to Hire):

• Potential for Full-Time Employment: The contract-to-hire structure offers a pathway to permanent employment with full benefits.
• Flexible Work Arrangement: Fully remote position, allowing for work-life balance and global flexibility.
• Opportunity to Work with Leading Brands: Contribute to well-known digital media properties like FinanceBuzz and All About Cookies.
• High-Impact Role: Direct influence on revenue and performance metrics, offering significant professional satisfaction.
• Global Team Collaboration: Opportunity to work with a diverse, international team of high-performers.

Working Hours:

• Standard full-time hours are expected, typically around 40 hours per week.
• Flexibility in scheduling may be available, but consistent availability during core business hours for collaboration and meetings, especially across different time zones, is likely required.

📝 Enhancement Note: Benefits for contract roles are typically more limited than for full-time employees, with the primary benefit being the potential for conversion. The "Contract to Hire" status is a crucial detail, implying a probationary period where performance directly influences the transition to a permanent role with a comprehensive benefits package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation, and Content Publishing. Launch Potato operates in the competitive online advertising and content space, focusing on connecting consumers with brands through data-driven content.

Company Size: Launch Potato is a growing, profitable digital media company. While not explicitly stated, the mention of a "remote-first team spanning over 15 countries" suggests a globally distributed workforce that is likely in the mid-to-large company range (e.g., 100-500+ employees), allowing for significant impact potential.

Founded: Founded with a vision to be "The Discovery and Conversion Company," Launch Potato has established itself as a significant player in its niche. The company's history and founding principles revolve around data-driven strategies and connecting users with relevant brands.

Team Structure:

• Designers are likely part of a broader Product or Marketing team, working closely with Product Managers, Engineers, and Data Analysts.
• The reporting structure will likely involve a Design Lead or Head of Product/Marketing, with the Senior UX Designer expected to work with a high degree of autonomy.
• Cross-functional collaboration is a core tenet, with designers expected to partner closely with engineering for development and testing, product for strategy, and marketing/data teams for insights and performance analysis.

Methodology:

• Data Analysis & Insights: A strong emphasis on using quantitative data (CVR, RPS, A/B test results) and qualitative insights (user recordings, feedback) to drive decision-making.
• Workflow Planning & Optimization: Focus on designing and refining user flows and interfaces to maximize efficiency and conversion.
• Automation & Efficiency: Implementing design processes and solutions that enable scalable growth and experimentation velocity.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's mission as "The Discovery and Conversion Company" underscores the importance of this role's impact on business outcomes. The remote-first, global nature of the team implies a need for strong asynchronous communication skills and cultural adaptability. The company's focus on performance marketing means that design decisions are directly tied to revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, requiring significant independent contribution and a strategic mindset. The Senior UX Designer is expected to not only execute design tasks but also to lead projects, influence strategy, and mentor others. This level often serves as a stepping stone to Lead Designer or Head of Design roles in more established teams.

Reporting Structure: The Senior UX Designer will likely report to a Design Manager, Head of Product, or a similar leadership role within the product development or marketing function. They will collaborate extensively with Product Managers, Engineers, Data Analysts, and other stakeholders across the organization.

Operations Impact: The impact of this role is directly tied to revenue generation and conversion optimization. By improving user experiences and increasing CVR/RPS, the Senior UX Designer will directly contribute to the company's financial performance and growth. Their work will be scrutinized based on measurable business outcomes.

Growth Opportunities:

• Conversion to Full-Time: Successful completion of the contract period can lead to a permanent position with a full benefits package and more defined career progression.
• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and contribute to the strategic direction of UX and CRO practices within Launch Potato.
• Skill Specialization: Deepen expertise in performance marketing UX, data-driven design, and CRO through hands-on experience with real-world optimization challenges.
• Cross-Functional Exposure: Gain extensive experience working across product, engineering, and marketing teams, enhancing understanding of the broader business operations.

📝 Enhancement Note: The contract-to-hire model presents a unique growth opportunity. The initial contract phase serves as an extended interview and performance assessment. Excelling in this period can lead to a stable, full-time role with clear paths for advancement within a growing company. The emphasis on impact and autonomy at this senior level suggests potential for rapid career progression if performance metrics are consistently met.

🌐 Work Environment

Office Type: This is a fully remote position ("remote-first team"). There might be an optional hub or co-working space in South Florida as the headquarters, but the role itself is location-independent, with the primary specified location being Vancouver, Canada.

Office Location(s): While headquartered in South Florida, Launch Potato operates with a "remote-first" policy, with team members in over 15 countries. The specific mention of "Vancouver, Canada (remote)" means the role is open to candidates in that region who prefer to work remotely.

Workspace Context:

• Collaborative Environment: Despite being remote, the company fosters a high-performance culture that emphasizes collaboration. Expect frequent virtual meetings, use of collaboration tools, and active participation in cross-functional discussions.
• Operations Tools & Technology: Access to and proficiency with a suite of digital collaboration and design tools (Figma, Adobe Creative Suite, communication platforms like Slack/Teams, project management software) will be essential.
• Team Interaction: Opportunities for interaction will primarily be through digital channels, including video calls, shared documents, and asynchronous communication platforms. The success of remote collaboration hinges on proactive communication and engagement.

Work Schedule:

• A standard 40-hour work week is typical.
• Flexibility exists due to the remote nature, but candidates should be prepared to align with team members across various time zones, particularly for critical meetings and project deadlines. This might involve occasional early morning or late afternoon calls.

📝 Enhancement Note: The "remote-first" and "global team" aspects mean that candidates must be self-motivated, organized, and adept at remote communication. The success of the role relies heavily on the candidate's ability to manage their own time effectively and contribute proactively within a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the CRO/performance marketing focus.
• Portfolio Presentation & Interview: Candidates will likely present their portfolio, focusing on projects that demonstrate their impact on key metrics (CVR, RPS) using data and A/B testing. This stage will also involve in-depth discussion of design rationale, strategic thinking, and collaboration experience.
• Technical/Skills Assessment: A practical exercise or case study may be given to evaluate problem-solving skills, design approach, and ability to work with data within a given timeframe.
• Stakeholder/Team Interviews: Interviews with hiring managers, potential team members (e.g., Product Managers, Engineers), and other key stakeholders to assess cultural fit, communication style, and collaborative capabilities.
• Final Interview: Potentially a final conversation with senior leadership to discuss role expectations, growth potential, and confirm mutual fit.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly state the problem, your solution, and the measurable results (e.g., "Increased CVR by 15%", "Improved RPS by 10%"). Use specific numbers and data points.
• Showcase Your Process: Detail your step-by-step approach, emphasizing how you used data, user insights, and A/B testing to arrive at your final design. Include wireframes, prototypes, and final UI mockups.
• Focus on CRO & Performance: Highlight projects directly related to conversion rate optimization, lead generation, or performance marketing campaigns. If general UX projects are included, explain how they contributed to business goals.
• Tell a Story: Structure your case studies as narratives that highlight the challenge, your strategic thinking, your execution, and the positive outcomes achieved.
• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle conflicting feedback, your collaboration process, and how you measure success.

Challenge Preparation:

• CRO Case Study: Be ready to analyze a hypothetical underperforming landing page or user flow and propose specific design changes with A/B test hypotheses.
• Data Interpretation: Practice explaining how you would interpret provided metrics (e.g., high bounce rate, low conversion rate) to identify design issues.
• Stakeholder Communication: Prepare to articulate your design strategy and defend your decisions to a non-technical audience, focusing on business impact.

📝 Enhancement Note: Given the role's focus on direct business impact, the portfolio review is likely the most critical stage. Candidates must be able to clearly articulate their contributions to revenue and conversion metrics. Expect a rigorous assessment of their ability to translate data into actionable design solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for wireframing, prototyping, and UI design. Mastery is essential.
• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially XD for various design tasks.
• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial for specific use cases.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and track performance metrics.
• A/B Testing Tools: Experience with platforms like Optimizely, VWO, Google Optimize, or custom-built A/B testing frameworks.
• Data Visualization Tools: While not explicitly mentioned, experience with tools like Google Data Studio, Tableau, or Looker for analyzing and presenting data could be advantageous.

CRM & Automation:

• While not directly a CRM role, understanding how UX design impacts lead capture and customer journeys within a CRM context (e.g., Salesforce, HubSpot) can be a plus.
• Heatmap & User Recording Tools: Proficiency with tools like Hotjar, Crazy Egg, or FullStory to analyze user behavior visually.

📝 Enhancement Note: The emphasis on Figma and A/B testing tools is critical. Candidates should be prepared to discuss their experience with these specific technologies and how they integrate them into their design and optimization workflow.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on measurable results, with a culture that rewards data-backed decision-making and tangible impact on key business metrics like CVR and RPS.
• Data-Informed: Decisions are made based on analysis of behavioral data, user insights, and experimentation, rather than solely on intuition.
• Speed & Agility: A high-performance culture that values moving fast, iterating quickly, and adapting to market changes.
• Ownership: Employees are encouraged to take ownership of their work, drive initiatives, and be accountable for outcomes.
• Collaboration: Despite being remote, there's an emphasis on teamwork and working effectively across functions and geographies.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers, Engineers, Data Analysts, and Marketing teams, requiring strong communication and relationship-building skills.
• Iterative Feedback Loops: A culture that encourages continuous feedback and iterative improvement on designs and processes.
• Knowledge Sharing: Expect opportunities and encouragement to share best practices, insights, and learnings across the team and organization, especially through remote channels.

📝 Enhancement Note: Launch Potato's culture appears to be highly aligned with the principles of growth marketing and agile development. Candidates who thrive in fast-paced, data-centric environments where direct contribution to revenue is paramount will likely find this culture appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with User Needs: Effectively translating quantitative data into intuitive and user-friendly designs, ensuring optimization doesn't compromise the overall user experience.
• Remote Collaboration Dynamics: Maintaining strong communication and collaboration within a distributed, global team, especially when working on time-sensitive CRO initiatives.
• Rapid Experimentation Pace: Keeping up with the demands of a high-volume A/B testing environment, requiring efficient design processes and quick iteration cycles.
• Cross-Functional Alignment: Ensuring buy-in and alignment from diverse stakeholders (product, engineering, marketing) on design strategies and proposed optimizations.

Learning & Development Opportunities:

• Deep Dive into CRO & Performance Marketing: Gain extensive practical experience in a domain that directly impacts business revenue, honing specialized UX skills.
• Advanced Data Analysis & Experimentation: Enhance skills in interpreting complex user behavior data and designing effective A/B tests.
• Leadership & Mentorship: Opportunities to lead design projects and mentor peers, contributing to personal leadership development.
• Global Team Exposure: Working with a diverse international team provides exposure to different work styles, cultures, and perspectives.

📝 Enhancement Note: The primary challenge and growth opportunity lie in the role's direct link to performance metrics. Success requires a constant drive to optimize and a comfort level with data-driven decision-making and iterative testing. This environment is ideal for those looking to specialize and excel in CRO-focused UX.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a key metric (like CVR or RPS) through your UX design. Walk me through your process, the data you used, and the outcome." (Focus on quantifiable results and your data-driven methodology).
• "How do you balance the need for rapid A/B testing with maintaining a cohesive and user-friendly brand experience across multiple web properties?" (Assess your strategic approach to optimization at scale).
• "Imagine a specific landing page for one of our brands (e.g., FinanceBuzz) is underperforming. What data would you look at first, and what are some initial design hypotheses you might test?" (Demonstrate your problem-solving and analytical skills in a relevant context).

Company & Culture Questions:

• "What excites you about Launch Potato's mission as 'The Discovery and Conversion Company'?" (Show your understanding of their business model and your alignment with it).
• "How do you approach collaboration and communication in a remote, globally distributed team?" (Highlight your remote work best practices and collaborative spirit).
• "How do you stay updated on the latest trends in UX, CRO, and performance marketing?" (Showcase your commitment to continuous learning).

Portfolio Presentation Strategy:

• Lead with Impact: Start each case study with the key results achieved.
• Emphasize the "Why" and "How": Clearly articulate the problem, your strategic approach, the data that informed your decisions, and the specific design solutions you implemented.
• Showcase Iteration: Present how your design evolved based on A/B test results or user feedback.
• Be Concise and Engaging: Practice your presentation to ensure it's clear, engaging, and stays within the allotted time. Use visuals effectively.
• Prepare for Deep Dives: Be ready to answer detailed questions about your design choices, the tools you used, and the metrics you tracked.

📝 Enhancement Note: Interview preparation should heavily focus on quantifying impact and demonstrating a data-driven, CRO-centric design process. Be ready to speak confidently about A/B testing, metric optimization, and driving revenue through design.

📌 Application Steps

To apply for this Senior UX Designer (Contract to Hire) position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating measurable impact on CVR, RPS, or lead generation. Prioritize case studies that detail your data-informed design process and A/B testing experience.
• Optimize Your Resume: Tailor your resume to highlight your 8+ years of experience in performance marketing, lead generation, and CRO environments. Use keywords such as "Conversion Rate Optimization," "Data-Informed Design," "A/B Testing," "Figma," and "Performance Marketing." Quantify achievements wherever possible.
• Prepare Your Presentation: Practice walking through 2-3 key portfolio projects, focusing on clearly articulating the problem, your data-driven solution, the execution (including A/B testing), and the quantifiable business results. Be ready to discuss your collaboration and communication strategies.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model as "The Discovery and Conversion Company." This will help you tailor your answers and demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.