Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Orlando, FL (remote)

Job Type: Contract to Hire

Category: User Experience & Design Operations

Date Posted: January 5, 2026

Experience Level: 10+ years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact, data-informed user experiences focused on optimizing conversion rates (CVR) and revenue per session (RPS) within a performance marketing context.

• Drive measurable revenue and performance gains by blending strategic UX design, compelling UI aesthetics, and robust functionality across Launch Potato's web properties.

• Independently lead end-to-end design projects, from initial ideation and user research to high-fidelity prototyping, developer hand-off, and post-launch iteration based on A/B test results.

• Leverage a deep understanding of user behavior analytics, including heatmaps and user recordings, to generate actionable insights that validate and inform design direction.

📝 Enhancement Note: While the core role is UX Design, the emphasis on performance marketing, lead generation, CRO, and measurable outcomes positions this as a specialized design operations role, focusing on the efficiency and effectiveness of the user journey to drive business results. The "Contract to Hire" nature suggests a performance-based evaluation for long-term integration.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.

• Independently lead design projects across all stages: stakeholder alignment, UX strategy development, UI design execution, and post-test iteration and refinement.

• Generate critical UX insights by meticulously analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, user recordings, and other quantitative and qualitative inputs to guide design strategy.

• Proactively identify and improve underperforming user experiences through iterative UX and Conversion Rate Optimization (CRO) design, leveraging both qualitative user feedback and quantitative data.

• Collaborate closely with product managers, engineering teams, and other key stakeholders to ensure design solutions are strategically aligned with overarching business objectives and adhere to technical constraints.

• Act as a champion for design best practices, actively mentoring peers and driving the overall UX strategy and design thinking across the organization.

• Propose, implement, and refine design process improvements that enhance experimentation velocity, scalability, and overall design output efficiency.

📝 Enhancement Note: The responsibilities highlight a strong focus on measurable outcomes and process improvement, characteristic of operations-minded roles. The emphasis on "test-ready" deliverables and "experimentation velocity" points to a need for efficient, repeatable design processes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction, Design, Psychology, or a related field, or equivalent practical experience.

Experience: 8+ years of comprehensive UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Mastery of data-informed design principles, with a proven track record of optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

• Expert proficiency in Figma or equivalent advanced wireframing and prototyping tools.

• Fluency with the Adobe Creative Suite for visual design and asset creation.

• Hands-on experience collaborating directly with software developers to execute and iterate on A/B tests for CRO initiatives.

• Exceptional communication and presentation skills, capable of articulating complex design rationale clearly to both technical and non-technical audiences.

• A strong understanding of user behavior analysis techniques, including heatmaps, session recordings, and user journey mapping.

Preferred Skills:

• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) for data extraction and analysis.

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better collaborate with engineering teams.

• Experience in the digital media, affiliate marketing, or consumer finance industries.

• A portfolio showcasing successful CRO-driven design projects with quantifiable results.

• Experience with user research methodologies, including usability testing and user interviews.

📝 Enhancement Note: The requirement for 8+ years of experience, coupled with specific performance marketing and data-driven design expertise, positions this as a senior individual contributor role with potential for mentorship. The emphasis on "data-informed design" and "CRO-first lens" signifies a need for candidates who think operationally about design's impact on business metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end UX/UI design projects specifically within performance marketing, lead generation, or CRO contexts.

• Each case study must clearly articulate the problem statement, your role and responsibilities, the design process undertaken, key design decisions, and quantifiable outcomes (e.g., CVR lift, RPS increase, lead volume improvement).

• Include visual examples of wireframes, high-fidelity mockups, interactive prototypes, and final implemented designs, with clear annotations explaining design rationale.

• Highlight your experience with A/B testing, including how you used test results to iterate and improve designs, and present data analysis that informed your design choices.

Process Documentation:

• Be prepared to discuss your personal design process and how you integrate data analysis and CRO principles into your workflow.

• Articulate how you collaborate with engineering and product teams during the design and development lifecycle, including hand-off procedures and feedback loops.

• Explain your approach to identifying design opportunities, from analyzing user data and market trends to synthesizing stakeholder requirements.

• Describe how you manage design iterations and incorporate learnings from A/B tests and user feedback to continuously optimize user experiences.

📝 Enhancement Note: For a Senior UX Designer in a performance-driven environment, a portfolio is critical. The emphasis here is not just on aesthetics but on demonstrating a quantifiable impact on business metrics through design. This aligns with operations' focus on measurable results and process efficiency.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. This range is based on industry benchmarks for Senior UX Designers with extensive experience in performance marketing and CRO, located in or aligned with the Eastern Time Zone for a remote-first company.

Benefits:

• Profit-sharing bonus structure, reflecting a performance-driven compensation model.

• Competitive benefits package (details to be provided upon conversion to hire).

• Opportunity for professional development and continuous learning in a high-growth environment.

• Remote-first work environment with flexibility.

• Access to cutting-edge design tools and technologies.

Working Hours: 40 hours per week. While the role is remote, candidates should be prepared to align with core business hours, likely aligning with the Eastern Time Zone (ET), to facilitate collaboration with stakeholders and development teams.

📝 Enhancement Note: The salary range is explicitly provided. The note about base salary being set according to market rates for the nearest major metro suggests a compensation strategy that balances national remote talent pools with regional cost-of-living considerations. The profit-sharing bonus emphasizes a performance-oriented culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media & Performance Marketing. Launch Potato operates within the digital media landscape, focusing on content creation and audience engagement across brands like FinanceBuzz, All About Cookies, and OnlyInYourState. Their core business model as "The Discovery and Conversion Company" highlights a strong emphasis on data-driven strategies, user acquisition, and conversion optimization.

Company Size: Launch Potato is a growing, profitable digital media company with a remote-first team spanning over 15 countries. This indicates a dynamic, international environment with a focus on scalable operations and efficient remote collaboration.

Founded: Information on the exact founding date is not provided, but the company positions itself as a "high-growth, high-performance culture" that values speed, ownership, and measurable impact.

Team Structure:

• The UX Designer will likely be part of a Product or Marketing team, working closely with Product Managers, Engineers, and potentially Marketing Specialists.

• Given the remote-first nature, team structures are likely to be highly collaborative and rely on digital communication and project management tools.

Methodology:

• Data-Driven Design: A core tenet of Launch Potato's approach, emphasizing the use of analytics, A/B testing, and user behavior data to inform all design decisions and optimize for performance metrics.

• Agile Experimentation: The company culture fosters speed and measurable impact, suggesting an agile methodology focused on rapid iteration, testing, and learning to drive continuous improvement.

• Ownership & Accountability: Team members are expected to take ownership of their work and drive outcomes, aligning with the "Contract to Hire" model where performance is paramount.

Company Website: https://launchpotato.com/careers

📝 Enhancement Note: The company’s self-description as "The Discovery and Conversion Company" is critical context. It indicates that design is not purely aesthetic but a functional lever for business growth, directly impacting revenue and lead generation. This company context is vital for a UX Designer aiming to demonstrate operations-minded contributions.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior UX Designer," indicating a high level of individual contribution and expertise. It signifies a professional who can independently manage complex projects, mentor others, and contribute to strategic design decisions. The "Contract to Hire" status also implies a performance-based evaluation for long-term career progression within the company.

Reporting Structure: The Senior UX Designer will likely report to a Head of Product, Design Lead, or a similar senior management role within the product or marketing division. Close collaboration with Product Managers and Engineering Leads is also expected.

Operations Impact: The primary impact of this role is directly tied to revenue generation and business performance. By optimizing user experiences for conversion and revenue per session, the Senior UX Designer will play a critical role in the company's bottom line. Their work will directly influence customer acquisition, engagement, and monetization strategies, making it a vital operations-adjacent function.

Growth Opportunities:

• Leadership in Design Operations: Potential to shape and improve design processes, tools, and methodologies within Launch Potato, contributing to the overall efficiency and scalability of the design function.

• Specialization in CRO & Performance Marketing: Deepen expertise in conversion rate optimization and performance-driven design, becoming a key subject matter expert within the company.

• Mentorship and Team Development: Opportunity to formally or informally mentor junior designers, contributing to team growth and potentially moving into a lead or management role over time.

• Strategic Influence: As a senior member, contribute to product strategy discussions, leveraging UX insights to influence long-term product roadmaps and business objectives.

• Permanent Employment: Successful performance during the contract period can lead to a permanent position with benefits and further career advancement opportunities within Launch Potato.

📝 Enhancement Note: The growth opportunities are framed around operational improvements within the design function and direct business impact, aligning with the broader goals of revenue operations and GTM strategies.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a remote-first model, with team members distributed globally. This environment requires strong self-discipline, proactive communication, and proficiency with remote collaboration tools.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries, indicating a truly global and distributed workforce. The specific mention of "Orlando, FL (remote)" suggests a potential focus or preference for candidates within that time zone or region, even within a remote setup.

Workspace Context:

• Collaborative Digital Environment: Expect extensive use of tools like Slack, Zoom, Asana, Jira, or similar platforms for communication, project management, and team interaction.

• Data-Centric Tools: Access to and utilization of analytics platforms, A/B testing tools, and potentially user behavior analysis software will be integral to the daily workflow.

• Cross-Functional Interaction: The role necessitates frequent interaction with product, engineering, marketing, and potentially data analysis teams, requiring strong communication and collaboration skills in a virtual setting.

Work Schedule: Standard full-time (40 hours/week) with an expectation to align with core business hours, likely Eastern Time (ET), to ensure effective collaboration with key teams and stakeholders. Flexibility is inherent in a remote role, but responsiveness during designated collaboration times is crucial for operational efficiency.

📝 Enhancement Note: The remote-first, globally distributed nature emphasizes the need for operational excellence in communication and project management. The "Orlando, FL (remote)" designation may indicate a preference for candidates within a specific time zone for collaboration purposes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the "Contract to Hire" model and performance-driven culture.

• Technical/Portfolio Review: A deep dive into your portfolio, focusing on case studies that demonstrate data-informed design, CRO impact, and collaboration with development teams. Expect to present specific projects and discuss your design process and outcomes.

• Hiring Manager Interview: Discussion on your approach to UX strategy, problem-solving, and how you align with Launch Potato's performance-driven culture and values.

• Cross-Functional Interviews: Interviews with Product Managers and/or Engineering Leads to assess collaboration style, communication skills, and ability to integrate with their teams.

• Final Interview/Offer: Evaluation of overall fit, potential for long-term contribution, and discussion of contract terms and conversion to hire.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable impact (e.g., "Increased CVR by 15%," "Reduced bounce rate by 10%," "Lifted RPS by $X").

• Show Your Process: Detail your iterative design process, emphasizing how you used data (analytics, heatmaps, user feedback) to inform decisions and A/B test hypotheses.

• Highlight Collaboration: Include examples of how you worked with developers, product managers, and stakeholders, showcasing your communication and hand-off strategies.

• Tailor to Performance: Showcase projects that specifically demonstrate your ability to design for conversion, lead generation, and revenue optimization.

• Figma Proficiency: Be ready to walk through a Figma prototype or design system, explaining your approach to component creation, prototyping, and developer hand-off.

Challenge Preparation:

• Be prepared for a potential design challenge or a detailed case study presentation during the interview process. This will likely involve analyzing a hypothetical underperforming experience and proposing data-informed design solutions focused on CRO.

• Practice articulating your design rationale clearly and concisely, focusing on how your proposed solutions will drive specific business outcomes.

• Understand Launch Potato's brands and business model to better tailor your responses and demonstrate strategic thinking.

📝 Enhancement Note: The emphasis on a "Contract to Hire" model means the interview process will heavily scrutinize performance and quantifiable results. A strong portfolio with clear, data-backed outcomes is essential for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, prototyping, and UI design. Mastery is essential.

• Adobe Creative Suite: Used for visual design, image editing, and asset creation.

• Prototyping Tools: In-depth experience with Figma's prototyping capabilities is expected.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency in tools like Google Analytics, Adobe Analytics, or similar for analyzing user behavior and performance metrics.

• A/B Testing Tools: Hands-on experience with platforms such as Google Optimize, Optimizely, VWO, or similar for designing, implementing, and analyzing tests.

• User Behavior Tools: Familiarity with heatmapping and session recording tools (e.g., Hotjar, Crazy Egg, FullStory) to gather qualitative user insights.

CRM & Automation:

• While not a direct CRM role, understanding how UX impacts lead capture and CRM data is beneficial. Familiarity with how website interactions feed into CRMs or marketing automation platforms is a plus.

• Project Management Tools: Experience with tools like Asana, Jira, Trello, or similar for managing design projects and collaborating with cross-functional teams.

📝 Enhancement Note: The tool stack emphasizes a direct link between design output and performance measurement. Proficiency in A/B testing and analytics tools is as crucial as design software for this role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A relentless focus on achieving and exceeding measurable business outcomes, particularly in conversion rates and revenue.

• Data-Informed: Decisions are grounded in quantitative and qualitative data, prioritizing evidence over assumption.

• Ownership & Accountability: Taking full responsibility for outcomes, from ideation to execution and iteration.

• Speed & Agility: Moving quickly to experiment, learn, and adapt in a dynamic digital landscape.

• Collaboration & Communication: Open, clear, and frequent communication across teams to ensure alignment and drive collective success.

• Continuous Improvement: A commitment to constantly refining processes, designs, and strategies to achieve better results.

Collaboration Style:

• Cross-Functional Integration: The UX Designer will be embedded within cross-functional teams, working closely with Product Managers, Engineers, and potentially Marketing Analysts.

• Data-Centric Discussions: Collaboration will heavily involve discussing performance metrics, A/B test results, and user behavior data to drive design decisions.

• Iterative Feedback Loops: A culture of providing and receiving constructive feedback, particularly around design iterations and experiment outcomes, is expected.

• Remote Collaboration Excellence: Reliance on digital tools and proactive communication to maintain strong working relationships and project momentum across different locations and time zones.

📝 Enhancement Note: The company's values are heavily aligned with operational excellence and measurable impact, directly reflecting a GTM and Revenue Operations mindset applied to design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Continuously finding the optimal balance between creating visually appealing designs and ensuring they are highly effective at driving conversions and revenue.

• Data Interpretation Complexity: Effectively interpreting diverse data sources (analytics, heatmaps, A/B tests) to extract actionable insights and avoid misinterpretations.

• Remote Collaboration Dynamics: Maintaining strong collaboration, communication, and creative synergy within a fully remote, globally distributed team.

• Rapid Experimentation Pace: Keeping up with the demand for rapid design iterations and A/B test hypotheses in a fast-paced performance marketing environment.

• Stakeholder Alignment: Effectively managing expectations and communicating design rationale to diverse stakeholders with varying technical and business perspectives.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in cutting-edge CRO strategies and methodologies relevant to high-traffic digital media properties.

• Performance Analytics Mastery: Enhance skills in utilizing and interpreting advanced analytics and A/B testing platforms to drive strategic design decisions.

• Mentorship and Leadership: Opportunity to mentor junior designers and contribute to the development of the design function within a growing company.

• Cross-Functional Acumen: Gain deeper insights into product management, engineering workflows, and performance marketing strategies through close collaboration.

• Process Optimization: Contribute to and learn from initiatives aimed at improving the efficiency and scalability of the design and experimentation processes.

📝 Enhancement Note: The challenges presented are operational in nature, focusing on process, data, and collaboration within a performance-driven context. Growth opportunities are framed around skill enhancement directly relevant to operations and GTM success.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to designing for conversion rate optimization (CRO) and how you integrate data into your design process.

• How do you prioritize design efforts when faced with multiple competing business objectives and user needs?

• Describe a time you used user behavior data (e.g., heatmaps, session recordings) to identify a critical UX issue and how you addressed it.

• How do you collaborate with developers to ensure your designs are implemented accurately and efficiently, especially for A/B testing?

Company & Culture Questions:

• How does your design philosophy align with Launch Potato's mission as "The Discovery and Conversion Company"?

• How do you maintain a performance-driven mindset in your design work, and how do you measure success beyond aesthetics?

• Describe your experience working in a remote-first, globally distributed team environment.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your specific role, the process followed, the design solutions, and most importantly, the quantifiable results achieved.

• Focus on Data & Impact: Emphasize how data informed your decisions and the measurable impact of your designs on CVR, RPS, or other key performance indicators.

• Show, Don't Just Tell: Use visuals effectively – mockups, prototypes, data charts – to illustrate your points and design thinking.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, the tools you used, and the challenges you overcame.

• Connect to Launch Potato: Frame your experience and portfolio examples in a way that demonstrates how you can contribute to Launch Potato's specific business goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of performance marketing metrics and how design directly contributes to revenue and conversion goals. The "Contract to Hire" aspect means interviewers will be looking for immediate impact potential and a strong fit for the company's high-performance culture.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features case studies directly relevant to performance marketing, lead generation, and CRO, showcasing quantifiable results and your data-informed design process.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX Design," "UI Design," "Performance Marketing," "CRO," "Figma," "A/B Testing," and "data-driven design," emphasizing achievements with metrics.

• Interview Preparation: Practice articulating your design process, particularly how you leverage data and collaborate with engineering for A/B testing, and be ready to present your strongest case studies with a focus on business impact.

• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their "Discovery and Conversion Company" mission to understand their business context and tailor your responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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