Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Stamford, CT (remote) Job Type: Contract to Hire Category: User Experience (UX) Design / Conversion Rate Optimization (CRO) Date Posted: 2025-10-22T10:20:43 Experience Level: 8+ Years Remote Status: Remote Solely

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead end-to-end design projects, from initial concept and ideation through high-fidelity prototypes and developer hand-off, validated by A/B test results and user insights.
• Leverage behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and inform design strategy.
• Proactively identify and enhance underperforming user experiences through iterative UX/CRO design, informed by both qualitative and quantitative data.

📝 Enhancement Note: This role is specifically focused on performance marketing and lead generation, emphasizing data-driven design for Conversion Rate Optimization (CRO). The "Contract to Hire" nature suggests an initial evaluation period. The emphasis on "measurable impact" and "owning outcomes" aligns with a high-performance culture common in growth-stage digital media companies.

📈 Primary Responsibilities

• Conceptualize, design, and deliver complete, test-ready user experiences that align with business objectives and technical constraints.
• Independently manage the full design lifecycle for projects, including stakeholder alignment, UX strategy formulation, UI development, and post-test iteration.
• Analyze user behavior data, conversion rates (CVR), revenue per session (RPS), heatmaps, and user recordings to derive actionable UX insights.
• Proactively identify opportunities for improvement in underperforming user experiences, implementing iterative UX/CRO design solutions.
• Foster close collaboration with product, engineering, and other stakeholders to ensure design solutions meet business goals and technical feasibility.
• Champion and mentor design best practices, sharing expertise and driving UX strategy across the organization to elevate design standards.
• Propose and implement improvements to the design process to increase experimentation velocity and enhance design scalability.

📝 Enhancement Note: The responsibilities highlight a high degree of autonomy and strategic involvement. The emphasis on "delivering complete, test-ready user experiences" and "independently lead design projects" indicates a senior-level role requiring strong project management and self-direction. The requirement to analyze specific metrics like CVR and RPS points to a deep focus on performance marketing outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Human-Computer Interaction (HCI), Graphic Design, Digital Media, or a related field is typically expected for this level of UX expertise. Continuous learning and industry certifications in UX/CRO are highly valued.

Experience: 8+ years of UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience within performance marketing, lead generation, or CRO-focused environments.
• Expert-level proficiency in data-informed design methodologies, with a strong focus on optimizing key metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or comparable wireframing and prototyping tools; fluency with the Adobe Creative Suite (e.g., Photoshop, Illustrator).
• Hands-on experience collaborating directly with developers for design implementation and executing A/B tests for CRO initiatives.
• Exceptional communication skills, with the proven ability to articulate and present design rationale effectively to both technical and non-technical stakeholders.
• Strong analytical skills for interpreting behavioral data, heatmaps, and user recordings to inform design decisions.
• Proven ability to lead design projects from concept to execution, managing stakeholders and driving outcomes independently.

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) for user behavior analysis.
• Familiarity with user testing methodologies and tools.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate developer collaboration.
• Experience in a remote-first or distributed team environment.
• A portfolio showcasing a strong track record of successful CRO initiatives and measurable performance improvements.

📝 Enhancement Note: The requirements strongly emphasize practical, results-oriented UX design. The explicit mention of "performance marketing, lead generation, or a similar data-driven environment" and "optimizing key metrics like conversion rate (CVR) and revenue per session" suggests that candidates will be evaluated on their ability to directly impact business revenue through design. The "8+ years" experience combined with "ownership" and "mentorship" implies a senior individual contributor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating end-to-end UX/CRO projects that led to significant, measurable improvements in conversion rates, revenue per session, or other key performance indicators.
• For each case study, clearly articulate the problem, your role, the research and data analysis conducted (including specific metrics, heatmaps, or user recordings used), design solutions, A/B testing strategies, and the final results with quantifiable outcomes.
• Highlight your proficiency with design tools like Figma, demonstrating your ability to create high-fidelity prototypes and detailed design specifications for developer hand-off.
• Include examples of how you collaborated with developers and stakeholders to implement and iterate on design solutions.

Process Documentation:

• Candidates are expected to demonstrate an understanding of iterative design processes, particularly within A/B testing frameworks.
• Ability to document design decisions and rationale, linking them directly to user insights and business objectives.
• Experience in proposing and implementing design process improvements that enhance experimentation velocity and scalability.

📝 Enhancement Note: A strong, data-centric portfolio is paramount for this role. The emphasis on "measurable impact," "A/B test results," and "quantifiable outcomes" means candidates must be able to clearly demonstrate ROI from their design work, specifically in the context of CRO and performance marketing.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus program, indicating a performance-driven compensation structure.
• Competitive benefits package (specifics not detailed, but typically include health, dental, vision insurance, retirement plans, paid time off).
• Potential for increased future compensation based on company and personal performance, rather than annual cost-of-living adjustments.

Working Hours: 40 hours per week (standard full-time equivalent).

📝 Enhancement Note: The compensation range is provided, indicating a senior-level UX Designer role in a high-cost-of-living area like Stamford, CT, or for remote roles targeting similar markets. The "Contract to Hire" status may mean the initial period is billed at an hourly rate equivalent to this annual salary, with benefits potentially differing during the contract phase. The note about performance-based increases is a key aspect of Launch Potato's compensation philosophy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation. Launch Potato operates in a fast-paced, data-driven digital ecosystem, focused on connecting consumers with brands through content and technology. Company Size: The company description mentions a "remote-first team spanning over 15 countries," indicating a global presence with potentially hundreds of employees, though the exact size isn't specified. This suggests a dynamic, growth-oriented environment. Founded: While the founding date isn't explicitly stated, the company's growth implies a mature but still evolving organization.

Team Structure:

• This role likely operates within a cross-functional product or marketing team, collaborating closely with Product Managers, Engineers, and potentially Marketing Analysts.
• The reporting structure is not detailed but likely involves a direct manager overseeing design or product functions.
• High emphasis on cross-functional collaboration, with designers expected to work seamlessly with developers and stakeholders to achieve shared goals.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on analytics, A/B testing, and UX metrics like CVR and RPS.
• Agile or iterative development methodologies are likely employed, allowing for rapid experimentation and deployment of design solutions.
• A culture of "speed, ownership, and measurable impact" drives project execution and performance evaluation.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as "The Discovery and Conversion Company," underscoring the importance of CRO in their business model. The culture is described as "high-growth, high-performance," valuing "speed, ownership, and measurable impact." This suggests an environment where initiative, accountability, and results are highly prized.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This level is characterized by the ability to lead complex projects independently, mentor junior team members, and contribute to strategic design direction. The role demands a deep specialization in performance-driven UX and CRO.

Reporting Structure: While specifics aren't provided, a Senior UX Designer typically reports to a Design Lead, Product Manager, or Head of Product/Design, and works closely with engineering teams and business stakeholders.

Operations Impact: The primary impact of this role is directly on revenue generation and business growth through optimized user experiences. Success will be measured by improvements in key performance metrics such as conversion rates, lead generation volume, and revenue per session, directly contributing to Launch Potato's mission as "The Discovery and Conversion Company."

Growth Opportunities:

• Skill Specialization: Deepen expertise in Conversion Rate Optimization (CRO), A/B testing methodologies, and advanced UX analytics.
• Leadership Development: Potential to mentor junior designers, lead design initiatives, and influence design strategy as the company grows.
• Cross-functional Advancement: Opportunities to gain broader product management or marketing analytics experience by working closely with those teams.
• Performance-Based Advancement: As a performance-driven company, future increases and promotions are tied to demonstrable impact and contributions.

📝 Enhancement Note: The "Contract to Hire" aspect implies that the initial phase is an opportunity for both the candidate and the company to assess fit. If converted to a full-time employee, the growth trajectory will be heavily influenced by performance metrics and the candidate's ability to demonstrate leadership and strategic thinking in a data-centric environment.

🌐 Work Environment

Office Type: Remote Solely. The company has a "remote-first team spanning over 15 countries."

Office Location(s): While headquartered in South Florida, the role is fully remote, with the company mentioning a global team. The initial listing specifies Stamford, CT, likely as a reference point for salary banding or compliance, but the role is remote.

Workspace Context:

• A fully remote work environment requires strong self-discipline, communication skills, and the ability to collaborate effectively using digital tools.
• Access to necessary design software and technology will be provided or expected to be maintained by the candidate.
• Opportunities for collaboration will primarily be through virtual meetings, project management tools, and communication platforms.

Work Schedule: Standard 40-hour work week. While remote, adherence to core working hours or collaboration times for team meetings and cross-functional syncs may be expected, particularly aligning with North American business hours given the Stamford, CT location reference.

📝 Enhancement Note: The "remote-first" approach at Launch Potato suggests a mature remote work infrastructure and culture. Candidates should be comfortable with asynchronous communication and proactive engagement in a distributed setting.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review applications and resumes, focusing on experience relevant to performance marketing, CRO, and A/B testing.
2. Portfolio Review: Candidates will be asked to present their portfolio, highlighting specific projects that demonstrate their expertise in data-informed UX/CRO. Be prepared to discuss your process, the data you used, and the measurable impact of your designs.
3. Technical/Design Interview: This may involve a live design challenge or a deep dive into past projects, assessing problem-solving skills, design thinking, and technical proficiency (e.g., Figma, A/B testing concepts).
4. Stakeholder/Team Interview: Meet with potential collaborators (e.g., Product Managers, Engineers) to assess communication style, collaboration skills, and cultural fit within a high-performance, remote team.
5. Final Interview: Likely with a senior leader to discuss strategic alignment, career aspirations, and confirm fit for the "Contract to Hire" role.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the percentage increase in CVR, RPS, or other relevant metrics. Use specific numbers and data points.
• Show Your Process: Detail how you used data (heatmaps, analytics, user recordings) to identify problems and inform your design solutions. Explain your A/B testing hypotheses and strategies.
• Highlight Collaboration: Demonstrate how you worked with developers and stakeholders. Mention any challenges you overcame in implementation or alignment.
• Tailor to Launch Potato: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and mention how your skills can directly benefit their conversion goals.
• Be Concise and Clear: Aim for clear, impactful storytelling that respects the interviewer's time.

Challenge Preparation:

• CRO Scenarios: Be ready to analyze a hypothetical underperforming webpage and propose UX/CRO improvements, outlining your data analysis and testing approach.
• Design System Thinking: Prepare to discuss how you would approach designing for scalability and consistency across multiple web properties.
• Communication Practice: Rehearse explaining complex design decisions and their business impact to non-designers.

📝 Enhancement Note: The emphasis on a "portfolio review" and "A/B test results" means candidates must be prepared to present concrete evidence of their impact. The "Contract to Hire" model suggests the interview process will be thorough, assessing both technical skills and cultural fit for a long-term engagement.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is required.
• Adobe Creative Suite: Proficiency in tools like Photoshop and Illustrator is expected for asset creation and manipulation.
• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• Behavioral Analytics Tools: Experience with tools like Hotjar, Crazy Egg, or similar for heatmaps and user recordings.
• Web Analytics Platforms: Proficiency in Google Analytics, Adobe Analytics, or similar for tracking user behavior, conversion rates, and revenue metrics.
• A/B Testing Platforms: Hands-on experience with tools like Optimizely, VWO, Google Optimize, or in-house A/B testing frameworks.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms could be advantageous for understanding the lead generation funnel.
• Integration tools are not specified, but an understanding of how front-end designs integrate with back-end systems would be beneficial.

📝 Enhancement Note: The core technology stack revolves around design and A/B testing tools. A strong understanding of analytics and how to leverage data from these platforms to drive design decisions is critical. The company's focus on performance marketing means familiarity with CRO-specific tools and methodologies is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: Designs are created with a primary focus on driving measurable business outcomes, balancing user needs with business goals for maximum conversion impact.
• Analytical: Decisions are grounded in data, behavioral patterns, and experimentation to uncover insights and validate hypotheses.
• Initiative-Driven: Proactive problem-solving is key; designers are expected to identify design gaps and independently initiate and execute UX solutions.
• Clear Communicator: Ability to articulate design rationale effectively to diverse audiences (technical and non-technical), ensuring alignment and clarity.
• Collaborative: Thrives in cross-functional teams, building strong working relationships with product, engineering, and other stakeholders.
• Mentorship-Oriented: Willingness to share expertise, coach peers, and contribute to a high-performance UX culture.
• Strategic Thinker: Understands the broader business objectives and how UX decisions contribute to overall company success.

Collaboration Style:

• A highly collaborative approach is expected, working closely with Product Managers, Engineers, and potentially Marketing teams.
• Open communication and feedback exchange are crucial in a remote, performance-driven environment.
• Knowledge sharing and continuous learning are encouraged to foster innovation and efficiency.

📝 Enhancement Note: The company's values are deeply intertwined with its performance-driven culture. Candidates should demonstrate alignment with these values, particularly in their approach to data, initiative, and collaboration, which are essential for success in a remote, results-oriented setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data and User Empathy: Effectively integrating quantitative data with qualitative user insights to create user experiences that are both high-performing and user-friendly.
• Driving Change in a Fast-Paced Environment: Adapting quickly to evolving business priorities and market dynamics while maintaining design quality and strategic focus.
• Remote Collaboration Effectiveness: Ensuring seamless communication and collaboration with distributed teams, overcoming potential communication barriers.
• Measuring Long-Term Impact: While CRO is immediate, understanding and contributing to longer-term user engagement and brand loyalty metrics.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunity to specialize further in advanced A/B testing strategies, multivariate testing, and conversion funnel optimization.
• Cross-Functional Exposure: Deepen understanding of product management, marketing analytics, and engineering processes through close collaboration.
• Leadership in a Remote Setting: Develop skills in influencing, mentoring, and leading design efforts within a distributed team.
• Industry Trends: Stay at the forefront of UX design, CRO best practices, and digital media trends through continuous learning and experimentation.

📝 Enhancement Note: The role offers significant opportunities for growth in specialized areas of UX and CRO, as well as in leadership and cross-functional collaboration, particularly within a remote-first context. The challenges are typical of a high-performance, data-driven digital media company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate on a key landing page. What data did you use, what was your design process, and what were the results?"
• "How do you approach balancing user needs with aggressive business goals (e.g., lead generation targets)?"
• "Walk me through your process for designing and validating a complex user flow for a performance marketing campaign."
• "How do you collaborate with engineers to ensure your designs are implemented correctly and efficiently, especially concerning A/B testing setups?"

Company & Culture Questions:

• "What interests you about Launch Potato's mission as 'The Discovery and Conversion Company'?"
• "How do you contribute to a high-performance, data-driven culture, especially in a remote environment?"
• "Describe your experience with mentorship or leading design initiatives."
• "How do you stay updated on the latest trends in UX, CRO, and performance marketing?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, use a clear STAR (Situation, Task, Action, Result) or similar framework.
• Data Visualization: Present metrics and data clearly using charts and graphs. Show the "before" and "after" impact visually.
• Focus on Your Role: Be specific about your contributions and decision-making processes.
• Prepare for Deep Dives: Anticipate detailed questions about your design choices, data interpretation, and A/B testing methodology.
• Articulate Rationale: Be ready to defend your design decisions with data and user-centric reasoning.

📝 Enhancement Note: Interviews will heavily focus on practical application, data analysis, and measurable impact. Candidates should prepare to showcase their CRO expertise and ability to drive revenue through design. The "Contract to Hire" nature means demonstrating immediate value and long-term potential will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Greenhouse portal via the provided link.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in performance marketing, lead generation, and CRO. Select 2-3 of your strongest case studies that demonstrate significant, quantifiable improvements in conversion rates or revenue.
• Resume Optimization: Clearly articulate your experience with Figma, A/B testing, and data analysis (CVR, RPS, heatmaps). Use keywords from the job description such as "data-informed design," "conversion rate optimization," and "performance marketing."
• Interview Preparation: Practice presenting your portfolio, focusing on your process, data insights, and measurable results. Prepare to discuss your approach to A/B testing and collaborating with developers.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and understand their business model as "The Discovery and Conversion Company." Consider how your UX skills can directly contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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