Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Victoria, Canada (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Operations Date Posted: 2025-11-14 Experience Level: 8+ years Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance gains through the creation of data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Independently lead end-to-end design projects, from concept and ideation through high-fidelity prototypes and developer hand-off, with a strong emphasis on A/B testing and user insights.
• Leverage behavioral data, key performance metrics (e.g., Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to generate actionable UX insights and validate design direction.
• Proactively identify and improve underperforming user experiences by applying iterative UX and CRO design methodologies, informed by both qualitative and quantitative data.

📝 Enhancement Note: This role is critical for Revenue Operations and GTM strategy, as the Senior UX Designer will directly impact conversion rates and revenue per session, core metrics for performance marketing and lead generation. The emphasis on data-informed design and A/B testing aligns directly with the operational rigor expected in these fields.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, ensuring all designs are validated by A/B test results and user insights.
• Independently lead and manage design projects across all phases, including stakeholder alignment, UX strategy development, UI implementation, and post-test iteration cycles.
• Generate deep UX insights by meticulously analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate all design decisions.
• Proactively identify underperforming user experiences and propose/execute iterative UX/CRO design solutions, leveraging both qualitative user feedback and quantitative performance data.
• Collaborate closely with cross-functional teams including Product Management, Engineering, and Marketing stakeholders to ensure all design solutions are aligned with overarching business objectives and technical constraints.
• Champion and mentor design best practices across the organization, actively sharing knowledge and driving the overall UX strategy to foster a high-performance design culture.
• Propose and implement improvements to the design process and experimentation velocity, enhancing design scalability and efficiency across multiple web properties.

📝 Enhancement Note: The responsibilities highlight a strong focus on measurable outcomes and process improvement, which are core tenets of operations roles. The expectation to "Independently lead design projects" and "Propose and implement improvements" suggests a need for strong project management and process optimization skills, characteristic of senior operations professionals.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior-level UX roles. Equivalent practical experience will also be considered.

Experience: 8+ years of cumulative UX/UI design experience, with a significant portion focused within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• UX/UI Design Expertise: Proven track record of delivering high-quality, user-centered designs from concept to execution.
• Data-Informed Design: Demonstrated ability to leverage data analytics, user behavior, and key metrics (CVR, RPS) to drive design decisions and optimizations.
• CRO Focus: Deep understanding of Conversion Rate Optimization principles and practical application in web design.
• Prototyping Tools: Mastery of Figma or similar advanced wireframing and prototyping software (e.g., Sketch, Adobe XD).
• Design Software: Fluency with the Adobe Creative Suite (Photoshop, Illustrator).
• A/B Testing Collaboration: Hands-on experience working with development teams to execute and analyze A/B tests for CRO.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale and technical concepts to both technical and non-technical stakeholders.
• Analytical Skills: Ability to interpret complex data sets (heatmaps, user recordings, analytics) and derive actionable insights.

Preferred Skills:

• Experience with analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Familiarity with user research methodologies and tools.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.
• Experience in a remote-first or distributed team environment.
• Mentorship or team lead experience within a design context.

📝 Enhancement Note: The emphasis on "8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment" directly translates to a need for operations-minded thinking. The required skills like "data-informed design," "A/B testing for CRO," and "communication across technical and non-technical audiences" are highly relevant to operations professionals who bridge the gap between technical execution and business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing 5-7 significant UX/UI design projects, with a clear emphasis on performance marketing, lead generation, or CRO initiatives.
• Each project case study must detail the problem statement, your role and responsibilities, the design process, key design decisions, and the measurable outcomes achieved (e.g., documented increases in CVR, RPS, or other relevant performance metrics).
• Demonstrate proficiency in using Figma or similar tools for wireframing, prototyping, and high-fidelity design, with examples of interactive prototypes.
• Include examples of how user data, analytics, heatmaps, or user recordings informed your design strategy and iterations.
• Showcase a clear understanding of developer hand-off processes and collaboration with engineering teams.

Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of iterative design processes, including ideation, prototyping, testing, and refinement.
• Examples of how you've documented design rationale and communicated complex design decisions to stakeholders will be highly valued.
• Evidence of contributions to improving design workflow efficiency or experimentation velocity will be a strong plus.

📝 Enhancement Note: For operations roles, a portfolio is often a critical component. Here, the expectation is not just aesthetic design but a clear demonstration of process, data utilization, and measurable impact, mirroring the requirements for operations case studies focused on efficiency and ROI.

💵 Compensation & Benefits

Salary Range: Based on the Senior UX Designer title, 8+ years of experience, and the remote nature of the role in Victoria, Canada, a competitive salary range is estimated between CAD $100,000 - $140,000 annually. This estimate is derived from industry benchmarks for senior UX professionals in tech, adjusted for the Canadian market and the "Contract to Hire" nature of the position.

Benefits: As this is a Contract to Hire role, benefits may differ during the contract period. Upon conversion to a full-time employee, Launch Potato typically offers:

• Comprehensive health, dental, and vision insurance.
• Generous paid time off (PTO) and holidays.
• Retirement savings plan (e.g., RRSP matching in Canada).
• Opportunities for professional development, training, and conference attendance.
• Stock options or performance-based bonuses.
• Remote work stipends for home office setup and internet.

Working Hours: The standard working hours are expected to be around 40 hours per week, with flexibility to accommodate different time zones for a remote, global team. Core collaboration hours will likely be established to ensure effective communication with teams in North America and potentially other regions.

📝 Enhancement Note: A salary range for a Senior UX Designer in Victoria, Canada, has been estimated. The "Contract to Hire" status is noted, implying potential differences in benefits during the initial contract phase. The estimated range is based on current market data for similar roles in Canada, considering experience level and the remote work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation. Launch Potato operates in a fast-paced, data-driven digital publishing space, focusing on connecting consumers with leading brands through content and technology. Company Size: The company description indicates rapid growth and a distributed team spanning over 15 countries, suggesting a mid-sized to large organization with a significant global footprint. Founded: While the founding date isn't explicitly provided, the company's description as "profitable" and having established brands like FinanceBuzz and OnlyInYourState implies a mature, well-established business.

Team Structure:

• The Senior UX Designer will likely be part of a Product or Design team, working closely with Product Managers, Engineers, and Marketing/CRO specialists.
• Given the "remote-first" approach and global team, expect a highly collaborative but potentially asynchronous working environment.
• Cross-functional collaboration is a cornerstone, with designers expected to work closely with individuals responsible for content, analytics, development, and business strategy.

Methodology:

• Launch Potato emphasizes a "data-driven content and technology" approach, meaning design decisions are heavily influenced by analytics, A/B testing, and performance metrics.
• The company culture is described as "high-growth, high-performance," prioritizing "speed, ownership, and measurable impact." This suggests an agile and results-oriented operational framework.
• Expect a focus on experimentation and continuous iteration to optimize user experiences and drive business outcomes.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company's industry and stated mission ("The Discovery and Conversion Company") strongly suggest that this UX role is deeply integrated into revenue-generating operations. The emphasis on "speed, ownership, and measurable impact" is a hallmark of high-performing operations teams.

📈 Career & Growth Analysis

Operations Career Level: This "Senior UX Designer" role is positioned at a senior individual contributor level within a UX function that is highly integrated with performance marketing and CRO operations. The role requires not only design execution but also strategic thinking, data analysis, and proactive problem-solving, which are advanced skills often found in senior operations roles.

Reporting Structure: The Senior UX Designer will likely report to a Head of Design, Director of Product, or a similar leadership role. They will collaborate extensively with Product Managers, Engineering Leads, and CRO specialists, indicating a matrixed reporting and collaboration structure common in dynamic tech environments.

Operations Impact: The primary impact of this role is directly on revenue and conversion metrics. By optimizing user experiences, the Senior UX Designer will directly influence lead generation, customer acquisition costs (CAC), and overall revenue per session, making their contribution critical to the company's GTM and revenue operations success.

Growth Opportunities:

• Leadership Track: Potential to move into a Lead UX Designer or UX Manager role, mentoring junior designers and shaping the design strategy for specific product areas or the entire organization.
• Specialization: Deepen expertise in CRO, UX research, or user psychology within a performance-driven context.
• Cross-functional Mobility: Opportunities to transition into Product Management or specialized CRO/Analytics roles due to the data-centric and outcome-driven nature of the position.
• Impact Amplification: Influence broader company strategy by demonstrating how UX optimization drives business growth, potentially leading to roles with more strategic operational oversight.

📝 Enhancement Note: The growth analysis emphasizes the strategic and operational aspects of this UX role, framing it as a path to leadership and broader business impact, aligning with the career trajectory of senior operations professionals.

🌐 Work Environment

Office Type: Launch Potato operates with a "remote-first" philosophy, meaning the primary work environment is digital and distributed. While there might be a physical headquarters (South Florida mentioned), the team spans 15+ countries.

Office Location(s): While the job is listed for Victoria, Canada, the company's headquarters are in South Florida, and employees are spread across 15+ countries. This indicates a global, distributed workforce.

Workspace Context:

• The workspace is digital, requiring strong self-discipline, time management, and proactive communication.
• Access to robust collaboration tools (e.g., Slack, Zoom, Asana/Jira) and design software (Figma, Adobe Creative Suite) is essential.
• Collaboration will primarily occur through digital channels, with opportunities for virtual team-building and knowledge sharing. The emphasis is on asynchronous and synchronous communication for seamless project execution.

Work Schedule: The role is likely full-time (approximately 40 hours per week) with flexibility to accommodate various time zones. Adherence to core collaboration hours will be necessary for effective teamwork with colleagues across different regions.

📝 Enhancement Note: The "remote-first" and "distributed team" aspects are crucial for operations candidates to understand. This environment demands strong self-management, communication discipline, and proficiency with remote collaboration tools, which are increasingly standard in modern operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio for key qualifications and experience, particularly focusing on performance marketing/CRO impact.
• Portfolio Review & Discussion: Expect a dedicated session to walk through your portfolio. Be prepared to discuss your process, design rationale, and, most importantly, the measurable impact of your work (CVR improvements, RPS increases).
• Technical/Design Challenge: A practical exercise, potentially involving a design critique, a small design task based on a hypothetical scenario, or a problem-solving prompt related to CRO.
• Cross-functional Interviews: Meetings with key stakeholders (e.g., Product Manager, Engineering Lead, Marketing/CRO specialist) to assess collaboration skills, strategic thinking, and cultural fit within a performance-driven team.
• Final Interview: Likely with a senior leader to finalize the decision and discuss the contract-to-hire terms.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your solution, and the quantifiable results. Use metrics like CVR uplift, RPS increase, bounce rate reduction, or lead quality improvement.
• Show Your Process: Detail how you used data (analytics, heatmaps, user recordings) and user feedback to inform your design decisions and iterations.
• Highlight CRO Expertise: Emphasize your understanding of conversion funnels, user psychology in performance marketing, and A/B testing methodologies.
• Design for Impact: Frame your projects around business objectives and how your UX solutions directly contributed to those goals (revenue, performance).
• Be Ready for Questions: Anticipate questions about your decision-making process, how you handled conflicting stakeholder feedback, and how you measured success.

Challenge Preparation:

• Familiarize yourself with common CRO tactics and A/B testing scenarios in performance marketing.
• Practice articulating your design process and rationale concisely, focusing on data and outcomes.
• Be prepared to critique existing designs from a performance and UX perspective.
• Understand how UX intersects with broader GTM and revenue operations goals.

📝 Enhancement Note: The interview process and portfolio review emphasize a results-oriented approach, mirroring the expectations for operations roles. Candidates must be ready to demonstrate tangible business impact, not just design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity design. Proficiency is a must.
• Adobe Creative Suite: Photoshop, Illustrator for asset creation and manipulation.
• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Principle, or similar for advanced interactive prototypes may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Google Analytics, Adobe Analytics, or similar platforms for understanding user behavior and performance metrics (CVR, RPS).
• Heatmap & User Recording Tools: Hotjar, Crazy Egg, FullStory, or similar for qualitative user behavior analysis.

CRM & Automation:

• While not a direct CRM role, understanding how UX impacts lead capture and customer journeys within a CRM context is valuable. Familiarity with how marketing automation platforms integrate with web experiences might be a plus.

Collaboration & Project Management:

• Communication: Slack, Microsoft Teams, Zoom.
• Project Management: Asana, Jira, Trello, or similar tools for managing design tasks and workflows.

📝 Enhancement Note: The tools listed are standard for UX design but the emphasis on Analytics and Heatmap/User Recording tools directly links this role to data analysis, a core function in operations. Understanding how these tools feed into CRO and revenue performance is key.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, with a focus on key metrics like Conversion Rate (CVR) and Revenue Per Session (RPS).
• Data-Centric: Decisions are based on data analysis, user behavior insights, and A/B testing results, rather than solely on intuition.
• Ownership & Accountability: Individuals are expected to take full ownership of their projects and drive them to successful completion, demonstrating a proactive and results-oriented mindset.
• Speed & Agility: The culture values rapid iteration, quick decision-making, and the ability to adapt to changing market conditions and performance data.
• Collaboration & Communication: Open communication and effective collaboration across diverse, globally distributed teams are vital for success.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with product managers, engineers, marketers, and analysts.
• Communication will be a mix of synchronous (meetings, quick chats) and asynchronous (Slack, project management tools, documentation) methods.
• A culture of constructive feedback and continuous improvement is likely, encouraging designers to share insights and learnings.

📝 Enhancement Note: The explicitly stated values like "Performance-Driven," "Data-Centric," and "Ownership" perfectly align with the core principles of effective Revenue Operations and GTM teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Continually finding the optimal balance between creating intuitive, user-friendly experiences and driving aggressive performance marketing objectives.
• Data Interpretation & Actionability: Translating complex behavioral data and A/B test results into clear, actionable design improvements that demonstrably impact metrics.
• Remote Collaboration: Maintaining seamless communication and strong working relationships within a globally distributed, remote-first team, potentially across significant time zone differences.
• Rapid Iteration Cycles: Adapting to a fast-paced environment that demands quick turnarounds on design iterations and experimentation.
• Measuring Long-Term Impact: Proving the long-term value and ROI of UX initiatives beyond immediate conversion rate improvements.

Learning & Development Opportunities:

• Deep Dive into CRO: Extensive opportunities to hone skills in Conversion Rate Optimization, performance marketing UX, and data analysis techniques.
• Advanced Analytics: Gain deeper expertise in leveraging user analytics, heatmaps, and A/B testing platforms for strategic decision-making.
• Cross-functional Knowledge: Develop a comprehensive understanding of performance marketing, lead generation funnels, and broader GTM strategies.
• Leadership & Mentorship: Potential to mentor junior designers and contribute to shaping the company's overall UX and CRO strategy.
• Industry Exposure: Working with a successful digital media company provides insights into market trends and effective online business models.

📝 Enhancement Note: The challenges listed are highly relevant to operations professionals, focusing on data-driven decision-making, process optimization, and cross-functional collaboration in a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., CVR, RPS, heatmaps) to significantly improve a user experience. What was your process, and what were the results?" (Focus on quantifiable impact and methodology.)
• "How do you approach A/B testing for UX/CRO? Walk me through a successful test you initiated or contributed to." (Highlight collaboration with dev, hypothesis formulation, and outcome analysis.)
• "Imagine a key landing page is underperforming. How would you diagnose the issues and propose design solutions?" (Demonstrate your problem-solving framework, data analysis approach, and prioritization skills.)
• "How do you balance user needs with aggressive business goals in a performance marketing context?" (Showcase your ability to find optimal solutions that satisfy both user experience and revenue objectives.)

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?" (Research the company and its products thoroughly.)
• "How do you approach working in a remote-first, globally distributed team?" (Emphasize your communication, self-management, and collaboration skills.)
• "How do you stay updated on the latest UX, CRO, and performance marketing trends?" (Show your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: Problem -> Your Role -> Process (Research, Ideation, Design, Testing) -> Solution -> Results (Quantified Impact).
• Focus on "Why": Be prepared to explain the rationale behind your design decisions, especially how they were informed by data and user insights.
• Show, Don't Just Tell: Use visuals effectively to demonstrate your design work and any prototypes.
• Quantify Impact: For every project, have clear metrics showing the positive business outcomes. This is crucial for a role focused on performance.
• Be Ready for Deep Dives: Anticipate detailed questions about your process, tools, and challenges encountered.

📝 Enhancement Note: The interview preparation advice is tailored to highlight the data-driven, results-oriented nature of this UX role, aligning it with the expectations of operations-focused positions where measurable impact is paramount.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Greenhouse.
• Curate Your Portfolio: Ensure your portfolio prominently features projects that demonstrate your experience in performance marketing, lead generation, and CRO. Quantify the impact of your work with specific metrics (CVR, RPS, etc.) and detail your data-driven design process.
• Tailor Your Resume: Highlight keywords such as "UX Design," "UI Design," "CRO," "A/B Testing," "Performance Marketing," "Data-Informed Design," "Figma," and "Conversion Rate Optimization." Emphasize achievements with quantifiable results.
• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio to clearly articulate your process, design decisions, and the measurable business outcomes of your projects. Be ready to explain how your UX solutions drove revenue and performance gains.
• Research Launch Potato: Understand their brands, mission, and company culture. Prepare to discuss how your skills and approach align with their "data-driven," "high-performance," and "remote-first" environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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