Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Fort Lauderdale, FL (hybrid)

Job Type: Contract to Hire

Category: User Experience (UX) / Conversion Rate Optimization (CRO)

Date Posted: 2026-01-05

Experience Level: 8+ Years (with a target of 10+ for ideal candidates)

Remote Status: Hybrid

🚀 Role Summary

• Drive significant revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.

• Independently lead end-to-end design projects, from initial concept and ideation to high-fidelity prototypes and developer hand-off, with a strong emphasis on A/B testing validation.

• Leverage user behavior data, key metrics (CVR, RPS), heatmaps, and user recordings to generate actionable UX insights that inform and validate design decisions.

• Proactively identify and enhance underperforming user experiences through iterative UX and CRO design, utilizing both qualitative and quantitative data inputs.

📝 Enhancement Note: This role is heavily focused on performance marketing and conversion rate optimization (CRO). The ideal candidate will have a proven track record of directly impacting revenue and key business metrics through UX/UI design decisions, rather than solely focusing on aesthetic appeal or user satisfaction in a vacuum. The "Contract to Hire" nature suggests an initial evaluation period to assess fit and performance before a potential long-term commitment.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, meticulously crafted from concept through high-fidelity prototypes, all validated by A/B test results and user insights.

• Lead design projects autonomously through all phases: stakeholder alignment, UX strategy development, UI implementation, and post-test iteration, ensuring seamless project execution.

• Analyze behavioral data, including metrics like Conversion Rate (CVR) and Revenue Per Session (RPS), alongside heatmaps and user recordings, to extract deep UX insights and guide design validation.

• Proactively identify underperforming user experiences and implement iterative UX/CRO design improvements, leveraging a blend of qualitative and quantitative data to drive optimization.

• Foster close collaboration with product management, engineering teams, and key stakeholders to ensure all design solutions are strategically aligned with overarching business objectives and within technical constraints.

• Champion and mentor design best practices across the organization, actively sharing knowledge and driving the evolution of UX strategy to elevate performance across all digital touchpoints.

• Propose, develop, and implement improvements to the design process itself, with the goal of enhancing experimentation velocity and scaling design capabilities effectively.

📝 Enhancement Note: The emphasis on "test-ready" and "A/B test results" indicates a strong need for a designer who understands experimental design and can translate findings into actionable improvements. The responsibility to "propose and implement design process improvements" suggests a desire for a candidate who can contribute to the maturity of the UX function within the company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of UX principles within a performance-driven context is essential.

Experience: 8+ years of hands-on UX/UI design experience specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments. A target of 10+ years for candidates with exceptional experience in optimizing key metrics is preferred.

Required Skills:

• UX/UI Design Expertise: Proven ability to create intuitive, effective, and aesthetically pleasing user interfaces and experiences.

• Data-Informed Design: Mastery in using quantitative and qualitative data (e.g., CVR, RPS, heatmaps, user recordings, analytics) to inform design decisions and validate hypotheses.

• Conversion Rate Optimization (CRO): Deep understanding of CRO principles and methodologies to drive measurable improvements in key performance indicators.

• Performance Marketing Context: Experience designing for environments focused on lead generation, customer acquisition, and direct response marketing.

• Figma Proficiency: Expert-level skills in Figma for wireframing, prototyping, and design collaboration.

• Adobe Creative Suite Fluency: Proficiency in other relevant design tools within the Adobe Creative Suite.

• A/B Testing Collaboration: Hands-on experience working with development teams to execute and iterate on A/B tests for continuous optimization.

• Developer Handoff: Ability to create clear, comprehensive design specifications and assets for smooth developer implementation.

• Communication Skills: Excellent verbal and written communication, with the ability to articulate design rationale and present findings effectively to diverse audiences (technical and non-technical).

• Analytical Skills: Strong ability to interpret data, identify trends, and translate them into design strategies.

Preferred Skills:

• Experience with specific analytics platforms (e.g., Google Analytics, Adobe Analytics) and heatmap/user recording tools (e.g., Hotjar, Crazy Egg).

• Familiarity with SEO best practices and how UX impacts search rankings.

• Experience in agile development environments.

• A strong understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Mentorship experience, guiding junior designers or contributing to design team growth.

📝 Enhancement Note: The emphasis on "performance marketing" and "lead generation" in the experience requirements, coupled with "data-informed design" and "CRO-optimized," highlights that this is not a purely aesthetic or user-centric UX role. The ideal candidate must demonstrate a direct link between their design work and tangible business outcomes like increased conversions and revenue.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Driven Case Studies: Showcase at least 2-3 detailed case studies demonstrating how your design work directly led to significant improvements in key performance metrics such as conversion rate (CVR), revenue per session (RPS), lead generation volume, or customer acquisition cost (CAC).

• Process Visualization: Include examples of your design process, illustrating how you move from understanding user behavior and business goals to ideation, wireframing, prototyping, testing, and iterative refinement.

• Tool Proficiency Showcase: Clearly indicate the tools used in your projects, with a specific emphasis on Figma and any analytics, heatmapping, or A/B testing platforms employed.

• Developer Collaboration Examples: If possible, include examples or descriptions of how you collaborated with developers for A/B testing implementation and design hand-off.

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing efficient workflows for user journeys that aim to optimize conversion paths.

• Experimentation Framework: Present examples of how you've structured or contributed to A/B testing frameworks, from hypothesis generation to result analysis and implementation.

• Data Analysis Integration: Show how you integrate data analysis into your design process, using metrics and user behavior insights to guide design iterations and validate solutions.

📝 Enhancement Note: For a role so heavily focused on performance and CRO, the portfolio is paramount. Candidates must be prepared to walk through their design process with a clear emphasis on the metrics they influenced and the data that supported their decisions. Simply showing visually appealing designs will not be sufficient.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-Sharing Bonus: Participation in a profit-sharing bonus program, indicating a performance-driven incentive structure.

• Competitive Benefits Package: Comprehensive benefits are offered, though specific details are not enumerated in the provided text. This typically includes health, dental, and vision insurance.

• Performance-Based Increases: Future salary increases are tied to company and individual performance, not standard cost-of-living adjustments, reflecting a meritocratic culture.

• Profit-Sharing: The mention of profit-sharing suggests a culture where employees share in the company's success.

Working Hours: The typical workweek for a full-time role is 40 hours. Given the hybrid nature and global remote team, there may be some flexibility, but core working hours will likely align with business needs and team collaboration.

📝 Enhancement Note: The compensation structure emphasizes performance and company success. Candidates should be aware that salary growth will be directly linked to their ability to demonstrate impact and contribute to Launch Potato's profitability. The specific details of the "competitive benefits" package would need to be clarified during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, specifically focused on performance marketing and lead generation through owned content brands.

Company Size: Launch Potato is a rapidly growing, profitable digital media company that reaches over 30 million monthly visitors. While an exact employee count isn't provided, their global remote team spanning over 15 countries suggests a significant and distributed workforce.

Founded: The founding date is not explicitly stated, but the company is described as "high-growth," indicating a dynamic and evolving environment.

Team Structure:

• Distributed & Remote-First: Operates with a global team across 15+ countries, with a hybrid model in Fort Lauderdale.

• Cross-Functional Collaboration: Emphasizes close collaboration between design, product, engineering, and stakeholders, suggesting integrated teams working towards common goals.

• Performance-Oriented: A culture driven by speed, ownership, and measurable impact, where high-performers are expected to drive success.

Methodology:

• Data-Driven: Decisions are heavily influenced by data analysis, user insights, and measurable outcomes (CVR, RPS).

• Experimentation: A strong emphasis on A/B testing and iterative design to optimize user experiences and drive performance.

• Agile Principles: Likely operates with agile methodologies, given the focus on speed, iteration, and cross-functional teamwork.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's focus on "The Discovery and Conversion Company" highlights their core business model. This means the UX Designer's role is intrinsically tied to revenue generation and user acquisition funnels, a critical point for candidates to understand. The "remote-first" aspect, combined with a hybrid office in Fort Lauderdale, indicates a need for strong remote collaboration skills alongside in-office presence.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior UX Designer" role, indicating a mid-to-senior level position requiring significant autonomy, experience, and the ability to lead projects. It suggests a role focused on execution and driving impact within a specialized area (CRO/Performance Marketing UX).

Reporting Structure: While not explicitly stated, a Senior UX Designer typically reports to a UX Lead, Design Manager, Head of Product, or potentially a Director of CRO/Marketing. Given the collaborative emphasis, they will work closely with Product Managers and Engineering Leads.

Operations Impact: The role has a direct and measurable impact on the company's top line. By optimizing conversion rates and revenue per session, the Senior UX Designer directly contributes to the profitability and growth of Launch Potato's digital brands. This level of quantifiable impact is a key differentiator for operations-focused roles.

Growth Opportunities:

• Leadership in CRO UX: Potential to become a subject matter expert and leader in UX for performance marketing and CRO within Launch Potato.

• Mentorship: Opportunity to mentor junior designers and contribute to establishing design best practices and processes.

• Strategic Influence: Ability to influence product strategy and design direction based on data-driven insights and experimentation.

• Career Progression: Potential advancement to Lead UX Designer, Design Manager, or a specialized CRO Strategy role, depending on performance and organizational needs.

• Skill Specialization: Deepen expertise in areas like user behavior analysis, advanced A/B testing, and conversion funnel optimization.

📝 Enhancement Note: The growth opportunities are heavily skewed towards specialization within performance-driven UX and CRO. Candidates looking for broad, general UX design roles might find this focus too narrow, while those passionate about measurable impact and optimization will find significant room for growth.

🌐 Work Environment

Office Type: Hybrid work environment, with a presence in Fort Lauderdale, FL. This suggests a blend of remote flexibility and in-office collaboration.

Office Location(s): Fort Lauderdale, Florida, United States. This location is likely chosen for its talent pool and proximity to business operations.

Workspace Context:

• Collaborative Hub: The Fort Lauderdale office likely serves as a hub for in-person collaboration, team meetings, and strategic discussions for local and visiting team members.

• Technology Enabled: As a digital media company, expect access to modern design tools, collaboration software, and robust analytics platforms necessary for data-informed design work.

• Cross-Functional Interaction: The environment fosters frequent interaction with product managers, engineers, marketing specialists, and other stakeholders, promoting a dynamic and integrated workflow.

Work Schedule: While the standard is 40 hours per week, the hybrid model and global team suggest potential for some flexibility. However, the "move fast" and "measurable impact" culture implies a need for dedication and responsiveness, especially during critical project phases or A/B test deployments.

📝 Enhancement Note: The hybrid nature requires candidates to be comfortable working both independently remotely and collaboratively in an office setting. The emphasis on "moving fast" and "measurable impact" suggests a demanding but potentially rewarding work environment where results are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience in performance marketing UX and CRO.

• Portfolio Presentation: A key stage involving a detailed walkthrough of 2-3 case studies, focusing on data, process, and measurable impact on metrics like CVR and RPS. Be prepared to discuss your role, challenges, and outcomes.

• Technical/Skills Assessment: Potential exercises or discussions to evaluate proficiency in Figma, understanding of A/B testing, and data analysis capabilities.

• Behavioral/Cultural Fit Interview: Assessment of competencies like being performance-minded, analytical, initiative-driven, a clear communicator, and collaborative. Questions may explore how you handle ambiguity, drive projects, and work with cross-functional teams.

• Stakeholder/Hiring Manager Interview: Deeper dive into strategic thinking, problem-solving skills, and alignment with the company's mission and values.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your proposed solution, the data that informed it, the A/B test setup (if applicable), and the quantifiable results (e.g., "Increased CVR by X%", "Improved RPS by Y%").

• Show Your Process: Detail your steps from research and ideation through wireframing, prototyping, user testing (if conducted), developer handoff, and post-launch analysis.

• Highlight Data Tools: Explicitly mention the analytics, heatmap, user recording, and A/B testing tools you used and how they informed your design decisions.

• Focus on Impact: Emphasize how your designs directly contributed to Launch Potato's goals of discovery and conversion, leading to revenue gains.

• Be Ready for Deep Dives: Anticipate questions about your decision-making process, alternatives considered, and how you handled challenges or unexpected results.

Challenge Preparation:

• CRO Scenario: Be prepared for a hypothetical scenario where you are given a website page with underperforming metrics and asked to propose a strategy for improvement, including design solutions and testing plans.

• Data Interpretation: You may be presented with data (e.g., heatmaps, user flow analytics) and asked to interpret it and recommend design changes.

• Design Rationale: Practice articulating the "why" behind your design choices, linking them back to user behavior, business goals, and performance metrics.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to demonstrate tangible business impact through design. A portfolio that clearly illustrates this through data and case studies is non-negotiable. Expect to be asked challenging questions about your problem-solving approach and how you leverage data for optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and collaborative design. Mastery is a requirement.

• Adobe Creative Suite: Proficiency expected for various design tasks.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar for tracking user behavior and performance metrics.

• Heatmap & User Recording Tools: Familiarity with tools such as Hotjar, Crazy Egg, or FullStory to understand user interaction patterns.

• A/B Testing Platforms: Experience working with platforms like Google Optimize, Optimizely, VWO, or in-house solutions for experimentation.

CRM & Automation:

• While not explicitly listed as a primary tool for this role, an understanding of how UX design impacts CRM data capture and lead nurturing processes within a performance marketing context would be advantageous.

📝 Enhancement Note: The emphasis on Figma and A/B testing tools is critical. Candidates should be prepared to discuss their practical experience with these technologies and how they integrate them into a data-driven design workflow.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A core value focused on driving measurable outcomes and directly impacting business success. Designs are evaluated on their contribution to key metrics.

• Analytical: Decisions are rooted in data and evidence. A strong reliance on metrics, user behavior analysis, and experimentation is expected.

• Initiative-Driven: Employees are encouraged to take ownership, identify opportunities, and proactively propose and execute solutions without constant direction.

• Clear Communicator: Effective communication across different levels and functions is vital. The ability to articulate complex ideas simply and persuasively is highly valued.

• Collaborative: Strong emphasis on working effectively within cross-functional teams (product, engineering, marketing) to achieve shared goals.

• Mentorship-Oriented: A culture that values knowledge sharing, coaching, and helping peers grow, contributing to a collective improvement in design excellence.

• Strategic Thinker: Understanding how individual UX decisions align with and impact broader business objectives is crucial.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with product managers, engineers, data analysts, and marketing teams, requiring strong interpersonal and communication skills.

• Data-Informed Feedback Loops: Collaboration likely involves continuous feedback based on A/B test results and user data analysis.

• Shared Ownership: A culture where teams share responsibility for outcomes, fostering a sense of collective achievement and problem-solving.

📝 Enhancement Note: The values of "Performance-Minded" and "Analytical" are central to this role. Candidates should be able to articulate how they embody these values in their daily work and how they have used data to drive performance improvements in previous roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Metrics and User Experience: Navigating the inherent tension between aggressive conversion targets and ensuring a positive, sustainable user experience.

• Rapid Experimentation Velocity: Keeping up with a high pace of A/B testing and iteration, requiring efficient design processes and quick decision-making.

• Data Interpretation Complexity: Synthesizing insights from various data sources (analytics, heatmaps, user recordings) to form clear, actionable design recommendations.

• Cross-Functional Alignment: Ensuring buy-in and effective collaboration with diverse stakeholders who may have different priorities.

• Remote/Hybrid Collaboration: Maintaining strong communication and team cohesion in a distributed work environment.

Learning & Development Opportunities:

• Deep Specialization: Becoming a recognized expert in UX for performance marketing and CRO, a highly in-demand skill set.

• Advanced Analytics & Experimentation: Opportunities to hone skills in data analysis, statistical significance, and sophisticated A/B testing methodologies.

• Strategic Impact: Contributing to high-level business strategy by directly influencing revenue and growth metrics.

• Mentorship: Potential to guide and mentor junior designers, developing leadership capabilities.

• Industry Trends: Staying at the forefront of CRO best practices, user behavior psychology, and performance marketing design trends.

📝 Enhancement Note: The primary growth path for this role is deep specialization in performance-driven UX and CRO. Candidates should be eager to continuously learn about optimization techniques and data analysis to stay ahead in this dynamic field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a key performance metric (e.g., CVR, RPS, lead volume) through UX design. Walk us through your process, the data you used, the challenges you faced, and the final outcome."

• "How do you approach designing for conversion in a performance marketing context, balancing user needs with aggressive business goals?"

Company & Culture Questions:

• "Why are you interested in Launch Potato specifically, and what excites you about our focus on discovery and conversion?"

• "How do you embody our core values of being Performance-Minded and Analytical in your daily work?"

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly outline: The Challenge (business/user problem), Your Role & Process, Data/Insights, Design Solution, Implementation (A/B test details), Results (quantified impact), and Key Learnings.

• Visual Clarity: Use clear visuals, mockups, and data visualizations. Ensure your Figma prototypes are easily navigable.

• Storytelling: Weave a narrative that highlights your problem-solving skills and the direct business impact of your work.

• Data First: Lead with the data and metrics. Explain how data informed every significant design decision.

• Conciseness: Be prepared to present efficiently, respecting the interviewer's time, but also ready to dive deep into details when asked.

📝 Enhancement Note: Be prepared to defend your design decisions with data and clearly articulate the ROI of your work. The interviewers will be looking for evidence of measurable impact, not just good design principles.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the Greenhouse portal linked.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that directly showcase your experience in performance marketing, lead generation, and CRO. Ensure each case study prominently features quantifiable results (CVR, RPS improvements) and details your data-informed design process.

• Tailor Your Resume: Highlight keywords such as "UX Design," "UI Design," "CRO," "Performance Marketing," "Lead Generation," "A/B Testing," "Figma," "Data-Driven Design," and specific metrics you've influenced. Focus on achievements and quantifiable outcomes.

• Prepare Your Presentation: Practice walking through your portfolio case studies. Be ready to articulate your process, the data that guided your decisions, the challenges you overcame, and the measurable impact of your work. Rehearse answers to common interview questions related to CRO and performance-driven UX.

• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their mission ("The Discovery and Conversion Company"), and their culture. Consider how your skills and experience align with their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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