Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Fort Lauderdale, FL (hybrid) Job Type: Contract to Hire Category: User Experience (UX) Design / Conversion Rate Optimization (CRO) Date Posted: November 14, 2025 Experience Level: 8+ Years (Senior) Remote Status: Hybrid (with remote options)

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Lead the entire design lifecycle from ideation and user research to high-fidelity prototyping and developer hand-off, with a strong emphasis on A/B testing outcomes.
• Leverage quantitative and qualitative data, including behavioral analytics, conversion rates (CVR), revenue per session (RPS), heatmaps, and user recordings, to inform design decisions and validate hypotheses.
• Proactively identify and improve underperforming user experiences through iterative design and a CRO-first approach, collaborating closely with cross-functional teams.

📝 Enhancement Note: The role explicitly mentions "Contract to Hire," indicating a probationary period. The emphasis on "performance marketing, lead generation, or a similar data-driven environment" and "optimizing key metrics like conversion rate (CVR) and revenue per session" clearly positions this as a CRO-focused UX role, distinct from purely aesthetic or user-centered design roles. The target audience for this role is operations-minded designers who understand the direct link between UX and business outcomes.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, consistently backed by A/B test results and user insights.
• Independently lead design projects across all stages, including stakeholder alignment, UX strategy development, UI implementation, and post-test iteration, ensuring a seamless workflow.
• Generate actionable UX insights by analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Identify and proactively improve underperforming web experiences through iterative UX/CRO design, utilizing both qualitative and quantitative data inputs to drive optimization.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions are aligned with overarching business objectives and technical constraints.
• Champion and mentor design best practices within the organization, sharing knowledge and driving UX strategy to foster a culture of continuous improvement.
• Propose and implement design process improvements that enhance experimentation velocity and design scalability across Launch Potato's digital properties.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership and a proactive, data-driven approach. The mention of "stakeholder alignment" and "business goals" suggests a need for strong communication and strategic thinking beyond just design execution, aligning with the operational aspects of driving business metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant experience and skills is paramount. A Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred in senior roles but not explicitly required here.

Experience: 8+ years of UX/UI experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments. This experience must be hands-on and demonstrably linked to improving key business metrics.

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design, with a proven track record of optimizing key metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or similar advanced wireframing and prototyping tools; fluency with the Adobe Creative Suite is also essential.
• Hands-on experience collaborating directly with developers for the implementation of design solutions.
• Practical experience executing and analyzing A/B tests for Conversion Rate Optimization (CRO).
• Excellent communication and presentation skills, with the ability to articulate design rationale effectively to both technical and non-technical audiences.
• Strong analytical skills to interpret user behavior data, metrics, heatmaps, and user recordings.
• Initiative-driven mindset with the ability to proactively identify design gaps and propose solutions.

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools (e.g., Optimizely, VWO).
• Familiarity with user research methodologies and tools for gathering qualitative feedback.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering teams.
• Experience in a remote-first or hybrid work environment.
• Mentorship experience, guiding junior designers or contributing to design team growth.

📝 Enhancement Note: The emphasis on "performance marketing," "lead generation," and "CRO" strongly suggests that candidates with experience in these specific domains will be highly favored. The requirement for "data-informed design" and "A/B testing" elevates this role beyond standard UX, demanding a strong analytical and results-oriented mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 8 years of UX/UI design work, with a significant emphasis on projects within performance marketing, lead generation, or CRO contexts.
• Case studies that clearly articulate the problem, your role in the solution, the design process employed, and the measurable outcomes achieved (e.g., specific increases in CVR, RPS, or lead generation volume).
• Demonstrations of data-informed design decisions, illustrating how user behavior data, analytics, and A/B test results influenced your design choices.
• Examples of high-fidelity prototypes created in Figma (or similar tools) and evidence of successful developer hand-offs.
• Projects that highlight collaboration with development teams and the execution of A/B tests for CRO.

Process Documentation:

• Within portfolio case studies, clearly document the design process, including:
  • Stakeholder alignment and requirements gathering phases.
  • UX strategy and user flow mapping.
  • UI design and prototyping stages.
  • Collaboration with engineering for implementation.
  • A/B testing methodology and results analysis.
  • Iterative improvements based on test outcomes.
• Showcase an understanding of how to propose and implement design process improvements that enhance experimentation velocity and design scalability.

📝 Enhancement Note: For a role focused on CRO and performance marketing, the portfolio is the most critical element. It needs to explicitly demonstrate the candidate's ability to drive measurable business results through design. Generic design portfolios will likely not suffice; case studies must quantify impact.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. This range is based on the provided information and typical senior-level UX/CRO roles in major US metro areas with a strong emphasis on performance marketing. The specific salary will depend on the candidate's experience, demonstrated impact, and the final negotiation.

Benefits:

• Profit-sharing bonus structure, reflecting the company's performance-driven culture.
• Competitive benefits package (details typically provided during the interview process, but often include health, dental, vision insurance, paid time off, and retirement savings plans).
• Opportunity to work with a profitable digital media company with a strong growth trajectory.
• Potential for future compensation increases based on company and individual performance, aligning with a meritocratic approach rather than cost-of-living adjustments.

Working Hours: 40 hours per week (standard full-time). The "hybrid" nature of the role in Fort Lauderdale suggests a potential requirement for some in-office presence, but the company's "remote-first" philosophy and global team indicate flexibility. The company's emphasis on performance and impact may allow for some flexibility in daily schedules, provided work is completed effectively and collaboratively.

📝 Enhancement Note: The salary range is explicitly stated. The description of compensation is unique, highlighting profit-sharing and performance-based increases, which is crucial for candidates to understand. The "Contract to Hire" status means benefits might differ during the contract period.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation, Affiliate Marketing. Launch Potato operates in a competitive digital landscape where data analytics and user acquisition are paramount. Their brands like FinanceBuzz and All About Cookies focus on consumer finance and information, requiring a balance of user engagement and monetization.

Company Size: The company description implies a significant, growing entity. While specific numbers aren't provided, "The Discovery and Conversion Company" and reaching "30M+ monthly visitors" suggest a mid-to-large-sized organization. The "remote-first team spanning over 15 countries" further indicates a global presence.

Founded: Not explicitly stated, but the company's established brands and profitable status suggest a company with several years of operational history.

Team Structure:

• Operations Focus: This role sits within a team that is heavily performance-driven, focusing on measurable outcomes. The UX Designer will likely work closely with Product Managers, Developers, Marketing Analysts, and CRO Specialists.
• Cross-functional Collaboration: The company emphasizes a "remote-first team spanning over 15 countries" and a "high-growth, high-performance culture where speed, ownership, and measurable impact drive success." This suggests a highly collaborative environment where individuals are empowered to work across departments.
• Reporting: While not detailed, a Senior UX Designer typically reports to a Head of Design, Director of Product, or a senior Product Manager, who would oversee the strategic alignment of design efforts with business objectives.

Methodology:

• Data-Driven Decisions: The company's mission as "The Discovery and Conversion Company" and emphasis on "measurable impact" underscores a strong reliance on data analytics, A/B testing, and user behavior analysis to inform all strategic and tactical decisions.
• Agile/Iterative Processes: The mention of "experimentation velocity" and "iterative UX/CRO design" points towards agile methodologies where rapid testing and learning are prioritized.
• Ownership and Speed: The culture values individuals who take ownership of their work and can execute quickly to drive results.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company's identity as "The Discovery and Conversion Company" is key. This means the UX role is not just about aesthetics but directly tied to user acquisition, engagement, and ultimately, revenue generation. The "remote-first" aspect is also critical for understanding the work environment.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Designer. This level implies a high degree of autonomy, expected leadership in design projects, and the ability to mentor others. The focus on driving "measurable revenue and performance gains" means this role is critical to the company's operational success in user acquisition and monetization.

Reporting Structure: Likely reports to a Director of Product, Head of Design, or a senior Product Manager. The role will involve close collaboration with engineering, product management, and marketing teams, requiring strong cross-functional communication and alignment.

Operations Impact: This role has a direct and significant impact on Launch Potato's core business operations by optimizing user journeys to increase conversion rates (CVR) and revenue per session (RPS). Success in this role directly contributes to the company's profitability and growth targets.

Growth Opportunities:

• Leadership in CRO: Deepen expertise in Conversion Rate Optimization and become a recognized leader in driving data-informed design for performance marketing.
• Mentorship and Team Development: Opportunity to mentor junior designers, contribute to establishing design best practices, and potentially shape the future UX team structure.
• Strategic Influence: Influence product strategy and roadmap through data-driven design insights and proactive problem-solving, potentially leading to roles with broader product ownership or management responsibilities.
• Performance-Based Advancement: As a performance-driven company, exceptional contributions can lead to accelerated career progression and increased compensation.

📝 Enhancement Note: The "Contract to Hire" status suggests that initial growth might be tied to proving value in the contract phase. The emphasis on "performance" and "measurable impact" means career growth will be directly linked to quantifiable results, a key aspect of operations-focused roles.

🌐 Work Environment

Office Type: Hybrid. While the job is listed for Fort Lauderdale, FL, the company operates with a "remote-first" philosophy. This suggests that while there's an office presence in Fort Lauderdale, flexibility for remote work is expected, and the team is distributed globally.

Office Location(s): Fort Lauderdale, Florida, USA. The company also has a global remote team spanning over 15 countries.

Workspace Context:

• Collaborative and Remote-First: Expect a dynamic environment where collaboration happens across time zones and various communication channels (Slack, video conferencing, project management tools).
• Technology-Centric: Access to industry-standard design tools like Figma and Adobe Creative Suite, along with analytics and A/B testing platforms, will be crucial. The environment likely supports experimentation and innovation.
• Data-Rich: The role is embedded in a data-rich ecosystem, providing ample opportunities to leverage analytics for design decisions.

Work Schedule: Standard full-time (40 hours/week). The "remote-first" approach may offer some flexibility in daily working hours, provided collaboration with global teams and timely completion of tasks are maintained.

📝 Enhancement Note: The "hybrid" designation for Fort Lauderdale, combined with "remote-first," indicates a flexible arrangement. Candidates should clarify expectations regarding in-office days versus fully remote work. The global team aspect means asynchronous communication skills are vital.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, particularly in data-driven design and CRO.
• Portfolio Presentation & Discussion: A deep dive into your portfolio, focusing on specific case studies that demonstrate your ability to drive measurable outcomes (CVR, RPS). Be prepared to discuss your design process, rationale, A/B testing experience, and collaboration with development.
• Technical/Skills Assessment: Potentially a design challenge or a scenario-based discussion to evaluate problem-solving skills, analytical thinking, and proficiency with design tools.
• Cross-functional Interviews: Meetings with Product Managers, Engineers, and other stakeholders to assess collaboration style, communication skills, and alignment with company culture.
• Final Interview: Likely with a senior leader to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your specific contribution, the design solution, and quantifiable results (e.g., "Increased CVR by 15%," "Improved RPS by $X"). Use metrics like CVR, RPS, lead generation volume, or user conversion rates.
• Showcase Data-Informed Design: Highlight how you used data (analytics, heatmaps, user recordings, A/B test results) to inform your design decisions. Explain your hypotheses and how they were validated or refuted.
• Detail Your Process: Clearly outline your design process, from research and ideation to prototyping and testing. Emphasize your collaboration with developers and how you managed the hand-off process.
• Focus on CRO: Prioritize projects that demonstrate your ability to optimize user experiences for conversion. If you have experience with performance marketing or lead generation specifically, make that prominent.
• Tool Proficiency: Ensure your portfolio showcases your mastery of Figma and your ability to create high-fidelity prototypes.

Challenge Preparation:

• Be ready to discuss how you would approach optimizing a specific underperforming web page or feature, using data and CRO principles.
• Prepare to articulate how you communicate design decisions and rationale to non-designers.
• Think about how you would propose and implement design process improvements for a remote-first, experimentation-focused team.

📝 Enhancement Note: The emphasis on a "Contract to Hire" role means the interview process will heavily scrutinize the candidate's ability to deliver immediate, measurable results. The portfolio review will be paramount, requiring candidates to demonstrate tangible business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (mastery required), Adobe Creative Suite (fluency required).
• Wireframing & Prototyping: Figma or similar advanced tools.

Analytics & Reporting:

• Web Analytics: Proficiency with tools like Google Analytics or Adobe Analytics is highly beneficial for analyzing user behavior and performance metrics.
• A/B Testing Tools: Experience with platforms such as Optimizely, VWO (Visual Website Optimizer), or Google Optimize for designing, implementing, and analyzing experiments.
• User Behavior Tools: Familiarity with heatmapping and user recording tools (e.g., Hotjar, Crazy Egg, FullStory) is essential for gathering qualitative insights.

CRM & Automation:

• While not explicitly mentioned as a primary tool for the designer, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms integrate with user journeys can be advantageous for context.

📝 Enhancement Note: Specific tools like Figma and Adobe Creative Suite are called out. The mention of "A/B testing for CRO" and "analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings" implies a need for familiarity with related analytics and user behavior tools.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable impact. Designs must contribute directly to business objectives like conversion rates and revenue.
• Data-Informed: Decisions are rooted in data and user behavior insights, not just intuition. Hypothesis-driven experimentation is key.
• Ownership: Individuals are expected to take full responsibility for their projects and outcomes, from conception to iteration.
• Speed & Agility: The ability to move fast, iterate quickly, and adapt to learnings from experiments is highly valued.
• Collaboration: Working effectively across different functions (product, engineering, marketing) is essential, especially in a remote-first environment.

Collaboration Style:

• Cross-functional Integration: Strong partnerships with Product Management and Engineering are critical for successful design implementation and iteration.
• Data-Centric Discussions: Design reviews and project discussions will likely revolve around data, metrics, and experimentation results.
• Remote Communication: Emphasis on clear, concise written and verbal communication across various digital platforms.

📝 Enhancement Note: The company's values are heavily aligned with operations principles: data-driven decision-making, measurable impact, efficiency (speed), and ownership. Candidates should demonstrate an understanding and alignment with these operational values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing experiences that satisfy users while aggressively optimizing for conversion and revenue in a performance-driven environment.
• Working in a Remote-First, Global Team: Navigating communication, collaboration, and project management across different time zones and cultures.
• Maintaining Design Quality Amidst Rapid Experimentation: Ensuring design integrity and a cohesive brand experience while constantly running A/B tests and iterating rapidly.
• Proving ROI for Design Initiatives: Clearly demonstrating the direct financial impact of UX/CRO efforts through data and case studies.

Learning & Development Opportunities:

• Advanced CRO Specialization: Deepen expertise in performance marketing UX and conversion rate optimization techniques.
• Data Analysis Skills: Enhance analytical capabilities by working closely with performance data and A/B testing platforms.
• Cross-Functional Acumen: Gain a deeper understanding of product management, engineering workflows, and marketing strategies.
• Leadership and Mentorship: Opportunities to lead design initiatives and mentor junior team members, fostering a strong UX culture.

📝 Enhancement Note: The challenges are directly related to the operational demands of a CRO-focused role in a fast-paced, data-driven company. Growth opportunities are tied to mastering these challenges and expanding expertise within the performance marketing and UX domain.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for lead generation, focusing on maximizing conversion rates?" Prepare to discuss your process, key elements, and how you'd incorporate data.
• "Describe a time you used A/B testing to improve a key metric (CVR, RPS). What was your hypothesis, methodology, and the outcome?" Be ready with a detailed case study from your portfolio.
• "How do you balance user needs with aggressive business goals in a performance marketing context?" Focus on your ability to find win-win solutions through design.

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies)?" Research their websites and understand their business model.
• "How do you contribute to a high-performance, data-driven culture, especially in a remote or hybrid setting?" Highlight your ownership, initiative, and communication style.
• "How do you measure the impact of your UX/CRO work?" Be prepared to discuss specific metrics and ROI.

Portfolio Presentation Strategy:

• Lead with Impact: Start your presentation with your most compelling case studies that demonstrate significant improvements in CVR, RPS, or lead generation.
• Tell a Story: For each case study, clearly articulate the problem, your unique contribution, the solution, and the quantifiable results. Use visuals to support your narrative.
• Highlight Data & Testing: Emphasize how data informed your design decisions and how you used A/B testing to validate your solutions. Be specific about the tools and methodologies used.
• Showcase Collaboration: Briefly explain how you worked with developers and other stakeholders to bring your designs to life.
• Be Prepared for Deep Dives: Anticipate questions about your process, tool proficiency, and rationale behind specific design choices.

📝 Enhancement Note: Interview preparation should heavily focus on the candidate's ability to demonstrate quantifiable results and their understanding of CRO principles within a performance marketing context. The portfolio presentation is the primary tool for this.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Customize Your Resume: Ensure your resume highlights your 8+ years of experience in performance marketing, lead generation, or CRO. Use keywords such as CVR, RPS, A/B testing, data-informed design, Figma, and conversion optimization.
• Curate Your Portfolio: Select 2-3 of your strongest case studies that explicitly demonstrate your success in driving measurable business outcomes through UX/CRO. Quantify results wherever possible.
• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, focusing on the problem, your process, the solution, and the quantifiable impact. Be ready to discuss your data analysis and A/B testing experience.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their mission as "The Discovery and Conversion Company," and their remote-first culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The "Contract to Hire" nature means performance during the contract period will be critical for conversion to a permanent role.