Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Columbia, SC (remote)

Job Type: Contract to Hire

Category: User Experience & Product Design

Date Posted: 2026-01-05

Experience Level: 8+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.

• Independently lead design projects from concept and ideation through high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.

• Analyze behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and validate design direction.

• Proactively identify and improve underperforming experiences through iterative UX/CRO design, informed by both qualitative and quantitative inputs.

• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization to enhance experimentation velocity and design scalability.

📝 Enhancement Note: This role is explicitly defined as "Contract to Hire," indicating a potential for a permanent position after an initial contract period. The emphasis on "performance marketing, lead generation, or a similar data-driven environment" and "optimizing key metrics like conversion rate (CVR) and revenue per session" strongly positions this as a role focused on direct business impact and revenue generation through UX.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, encompassing concept development, ideation, high-fidelity prototyping, and seamless developer hand-off, all validated by A/B test outcomes and user behavior analysis.

• Lead design projects autonomously through all phases, including stakeholder alignment, UX strategy formulation, UI development, and post-test iteration cycles.

• Extract actionable UX insights by thoroughly analyzing behavioral data, key performance indicators (CVR, RPS), heatmaps, and user session recordings to inform and validate design strategies.

• Proactively identify and implement improvements for underperforming user experiences via iterative UX/CRO design methodologies, utilizing both qualitative user feedback and quantitative performance data.

• Foster close collaboration with product management, engineering teams, and key stakeholders to ensure all design solutions are tightly aligned with overarching business objectives and technical feasibility.

• Act as a design evangelist and mentor within the organization, actively sharing expertise, disseminating design best practices, and driving the overall UX strategy to elevate experimentation velocity and design scalability.

• Propose, develop, and implement enhancements to existing design processes, aiming to optimize experimentation workflows and improve overall design scalability and efficiency.

📝 Enhancement Note: The responsibilities highlight a high degree of autonomy and ownership, expected from a senior-level individual contributor. The emphasis on "test-ready user experiences," "A/B test results," and "analyzing behavioral data" points to a data-driven design approach that is critical for conversion rate optimization (CRO) in a performance marketing context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable expertise in UX/UI design principles, user-centered design methodologies, and conversion rate optimization are paramount.

Experience: 8+ years of comprehensive UX/UI design experience, specifically within performance marketing, lead generation, or environments heavily focused on conversion rate optimization (CRO).

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.

• Expertise in data-informed design, with a strong focus on optimizing key performance metrics such as conversion rate (CVR) and revenue per session (RPS).

• Mastery of Figma or equivalent advanced wireframing and prototyping tools.

• Fluency with the Adobe Creative Suite for visual design and asset creation.

• Proven hands-on experience collaborating directly with software developers to implement and execute A/B tests for CRO initiatives.

Preferred Skills:

• Experience with user session recording and heatmap analysis tools (e.g., Hotjar, Crazy Egg).

• Familiarity with web analytics platforms (e.g., Google Analytics) for data interpretation.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate developer collaboration.

• Experience in a remote-first or globally distributed team environment.

• A proactive approach to identifying design gaps and proposing innovative solutions.

📝 Enhancement Note: The "MUST HAVE" section clearly delineates essential qualifications. The emphasis on "performance marketing" and "data-driven design" suggests that candidates with experience in high-volume, metric-focused digital environments will be highly competitive. The requirement for "8+ years" in these specific contexts indicates a need for seasoned professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 8 years of relevant UX/UI design work, with a strong emphasis on performance marketing and lead generation projects.

• Detailed case studies demonstrating your ability to drive measurable improvements in key metrics like CVR and RPS through data-informed design and CRO strategies.

• Examples of end-to-end design processes, from initial concept and user research to high-fidelity prototypes and developer hand-off, with clear articulation of your role and contributions.

• Specific projects that highlight your proficiency with Figma or similar prototyping tools and your collaboration with development teams for A/B testing implementation.

Process Documentation:

• Showcase examples of how you have documented user flows, wireframes, and prototypes to facilitate clear communication and collaboration with development teams.

• Demonstrate your approach to defining and executing A/B tests, including hypothesis generation, test design, and post-test analysis.

• Illustrate your methods for translating quantitative data and qualitative insights into actionable design improvements.

📝 Enhancement Note: For a Senior UX Designer role focused on CRO and performance marketing, the portfolio is critical. It should not just display aesthetic design skills but also a tangible track record of driving business outcomes through user experience optimization. Demonstrating the "process" behind achieving these results, particularly through A/B testing and data analysis, will be key.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus program, reflecting the company's performance-driven culture.

• Competitive benefits package (details not specified but typically include health, dental, vision insurance, retirement plans, paid time off).

• Opportunity for a permanent position through the "Contract to Hire" arrangement.

• Access to a global team of high-performers in a fast-paced environment.

Working Hours: The role is expected to align with a standard 40-hour work week. Given the remote-first nature and global team distribution, flexibility may be available, but consistent availability for collaboration and A/B test monitoring is implied.

📝 Enhancement Note: The salary range provided is specific and competitive for a Senior UX Designer role with a focus on performance marketing and CRO. The note about future increases being based on "company and personal performance, not annual cost-of-living adjustments" emphasizes the results-oriented nature of the company and this role. The "Contract to Hire" status is a significant benefit for candidates seeking long-term stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, focused on "The Discovery and Conversion Company" model. Launch Potato operates in sectors like finance (FinanceBuzz), consumer education (All About Cookies), and lifestyle/travel (OnlyInYourState).

Company Size: The company is described as having a "remote-first team spanning over 15 countries," suggesting a medium to large global organization. It's a "high-growth, high-performance culture."

Founded: While the founding date isn't explicitly stated, the company's description implies a mature, profitable, and scaling business.

Team Structure:

• The UX Designer will likely be part of a Product or Marketing team, working closely with Product Managers, Engineers, and potentially Marketing Analysts.

• Cross-functional collaboration is a core tenet, with emphasis on working across design, product, and engineering.

Methodology:

• Data-driven decision-making is paramount, with a focus on analyzing metrics like CVR and RPS.

• Experimentation velocity and iterative design are key to improving user experiences and business outcomes.

• A blend of strategic thinking, aesthetic appeal, and functional design is expected.

Company Website: https://launchpotato.com/careers

📝 Enhancement Note: Launch Potato's positioning as "The Discovery and Conversion Company" is a crucial insight. It means that every role, especially this Senior UX Designer, is expected to directly contribute to business growth through user acquisition and conversion optimization. The remote-first, global team structure indicates a need for strong independent work habits and excellent asynchronous communication skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role. It demands a high level of autonomy, strategic input, and the ability to lead complex projects independently. The "Contract to Hire" aspect also offers a potential pathway to a permanent, long-term career within Launch Potato.

Reporting Structure: While not explicitly stated, a Senior UX Designer typically reports to a Head of Product, Director of Design, or a similar leadership role within the product or marketing organization. They will work closely with cross-functional teams, including product managers and engineers.

Operations Impact: The primary impact of this role is directly on revenue and business growth. By optimizing conversion rates and user experience, the Senior UX Designer will directly influence lead generation, customer acquisition, and overall site performance metrics that drive profitability.

Growth Opportunities:

• Permanent Role: The "Contract to Hire" model offers a clear path to becoming a full-time employee, with potential access to more comprehensive benefits and long-term career planning.

• Leadership & Mentorship: As a Senior member, there's an opportunity to mentor junior designers, shape design processes, and influence UX strategy across the organization, potentially leading to a Lead UX Designer or Design Manager role in the future.

• Skill Specialization: Deepen expertise in performance marketing UX, A/B testing, CRO, and data-informed design, becoming a subject matter expert in a highly valuable niche.

• Impactful Projects: Work on high-visibility brands and initiatives that have a direct and measurable impact on the company's bottom line, offering significant professional satisfaction and a strong resume builder.

📝 Enhancement Note: The growth path for a Senior UX Designer in a performance-oriented company often involves deepening expertise in analytics, experimentation, and business strategy. The opportunity to mentor and shape processes is also a key differentiator for senior roles.

🌐 Work Environment

Office Type: This is a fully remote position, allowing for work from any location.

Office Location(s): While headquartered in South Florida, the team is distributed globally, with the role specifically mentioning "Columbia, SC (remote)." This suggests that while the role is remote, there may be a preference or requirement for candidates to be based within a specific region or time zone for collaboration purposes.

Workspace Context:

• A remote-first, globally distributed team environment that values speed, ownership, and measurable impact.

• High-performance culture where individuals are expected to be self-motivated and drive their own success.

• Emphasis on collaboration through digital tools, requiring strong communication skills and proficiency with remote work technologies.

• Access to necessary design tools and analytics platforms will be provided or expected to be utilized effectively.

Work Schedule: Standard 40-hour work week is implied, with flexibility often associated with remote roles. However, effective collaboration across different time zones will require strategic scheduling and communication.

📝 Enhancement Note: The "remote-first" culture at Launch Potato implies a need for strong self-discipline, proactive communication, and comfort with asynchronous workflows. The mention of "Columbia, SC (remote)" might indicate a preference for candidates within the Eastern Time Zone to facilitate easier collaboration with the South Florida headquarters and other team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with core requirements (8+ years, performance marketing experience, Figma mastery, CRO focus).

• Portfolio Presentation & Technical Interview: Expect to present 2-3 key case studies from your portfolio, focusing on projects where you drove measurable results in CVR and RPS. Be prepared to discuss your design process, data analysis methods, A/B testing strategies, and collaboration with developers. This stage will likely involve a deep dive into your technical skills and problem-solving abilities.

• Hiring Manager/Team Interview: Further discussion on your experience, behavioral competencies (performance-minded, analytical, initiative-driven), and how you would fit into the company culture. You may be asked scenario-based questions related to improving underperforming experiences.

• Final Interview/Offer: Potential final conversations with leadership to confirm fit and discuss contract terms and the path to hire.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable impact (e.g., "Increased CVR by X%", "Improved RPS by Y%", "Reduced bounce rate by Z%"). Use data visualizations where appropriate.

• Showcase Process: Detail your thought process, including how you used data (behavioral analytics, heatmaps, user recordings), user research, and A/B testing to arrive at your final design.

• Highlight Collaboration: Provide examples of how you worked with developers, product managers, and stakeholders. Explain how you handled feedback and disagreements.

• Figma Mastery: Be ready to demonstrate your proficiency in Figma, perhaps through a live walkthrough or by showcasing complex prototypes.

• CRO Focus: Ensure your portfolio clearly demonstrates your understanding of Conversion Rate Optimization principles and your ability to apply them effectively.

Challenge Preparation:

• Hypothetical CRO Challenge: You might be given a scenario or a website/landing page and asked to identify areas for improvement and propose A/B test ideas to increase conversion rates.

• Data Interpretation: Be prepared to interpret mock data (e.g., heatmap data, user session snippets) and explain how you would use it to inform design decisions.

• Design Rationale: Practice articulating the "why" behind your design choices, linking them directly to business objectives and user needs.

📝 Enhancement Note: The emphasis on "measurable impact," "A/B test results," and "data-informed design" means candidates must be prepared to deeply discuss their quantitative contributions. A strong portfolio that quantifies results is non-negotiable for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery is explicitly required for wireframing, prototyping, and UI design.

• Adobe Creative Suite: Fluency is required for visual design and asset creation.

• Prototyping Tools: Proficiency in Figma implies expertise in creating interactive prototypes.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics is highly beneficial for analyzing user behavior and performance metrics.

• Heatmap & Session Recording Tools: Experience with tools such as Hotjar, Crazy Egg, or similar platforms is crucial for understanding user interactions and identifying UX issues.

• Performance Metrics: Deep understanding and ability to analyze metrics like Conversion Rate (CVR), Revenue Per Session (RPS), bounce rate, click-through rates (CTR), etc.

CRM & Automation:

• While not explicitly listed, experience with marketing automation platforms or CRM systems that track user journeys and campaign performance could be advantageous, especially in understanding the broader lead generation funnel.

📝 Enhancement Note: The specific tool requirements are clear: Figma and Adobe Creative Suite are non-negotiable. Proficiency in data analysis tools for CRO is also a strong implicit requirement, as data informs nearly every aspect of this role.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A core value, emphasizing designs that directly contribute to measurable business outcomes like CVR and RPS.

• Analytical: Reliance on data, user insights, and experimentation to validate hypotheses and drive decisions.

• Initiative-Driven: A culture that encourages proactive problem-solving and self-starters who identify and execute solutions without constant direction.

• Clear Communicator: Valuing the ability to articulate complex design concepts and rationale effectively to diverse audiences, fostering alignment and understanding.

• Collaborative: Thriving in cross-functional team environments, building strong working relationships across design, product, and engineering.

• Mentorship-Oriented: A willingness to share expertise, coach peers, and contribute to building a high-performance UX culture.

• Strategic Thinker: Understanding how individual UX decisions contribute to broader business objectives and prioritizing work accordingly.

Collaboration Style:

• Cross-functional Integration: Expect a high degree of collaboration with product managers, engineers, and potentially marketing analysts.

• Data-Driven Feedback Loops: Collaboration will likely involve sharing performance data, A/B test results, and user insights to guide iterative design improvements.

• Experimentation Culture: A collaborative environment where testing new ideas and learning from results is encouraged.

📝 Enhancement Note: The listed competencies directly translate into the company's values. A candidate who embodies these traits will find a strong cultural fit at Launch Potato. The emphasis on "measurable impact" is central to their operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Impact, Fast-Paced Environment: The need to consistently deliver designs that drive measurable performance gains in a dynamic digital media landscape can be demanding.

• Data Interpretation Complexity: Effectively synthesizing insights from various data sources (behavioral analytics, A/B tests, user recordings) to inform design decisions requires strong analytical acumen.

• Balancing User Needs with Business Goals: Successfully creating user experiences that satisfy users while simultaneously optimizing for conversion metrics requires a nuanced approach.

• Remote Collaboration: Maintaining seamless communication and collaboration across distributed teams and time zones requires proactive effort and excellent digital communication skills.

Learning & Development Opportunities:

• Deepen CRO Expertise: Continuously refine skills in A/B testing, conversion optimization strategies, and user psychology for performance-driven design.

• Data Science & Analytics Exposure: Gain deeper insights into how data is collected, analyzed, and leveraged for business decisions, enhancing analytical capabilities.

• Mentorship and Leadership: Opportunities to mentor junior designers and influence the direction of UX strategy within the organization.

• Exposure to Diverse Brands: Work across multiple high-traffic digital properties, broadening experience in different market verticals within digital media.

📝 Enhancement Note: This role offers significant opportunities for professionals looking to hone their skills in a results-oriented, data-driven environment. The challenges are intrinsically linked to the growth opportunities, pushing individuals to become more analytical, strategic, and impactful designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a key metric (e.g., CVR, RPS) through UX design. Walk me through your process, the data you used, and the outcome."

• "How do you approach designing for performance marketing versus a brand-focused website? What are the key differences in your methodology?"

• "Imagine a landing page is underperforming. What steps would you take to diagnose the issue and propose solutions?"

Company & Culture Questions:

• "What interests you about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?"

• "How do you embody our core values, such as being performance-minded and initiative-driven, in your daily work?"

• "Describe your experience working in a remote-first or globally distributed team. How do you ensure effective communication and collaboration?"

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, follow a clear narrative: Problem -> Your Role -> Process (Research, Data Analysis, Ideation, Design, Testing) -> Solution -> Measurable Results (Quantified!).

• Data is Your Story: Emphasize the role of data (metrics, heatmaps, recordings) in your decision-making process. Show how you used it to validate hypotheses and measure success.

• Figma Demo Readiness: Be prepared to quickly navigate Figma to show specific design decisions, interactive prototypes, or how you organized your files for developer hand-off.

• Conciseness and Clarity: Given the senior level, focus on strategic impact and outcomes. Avoid getting bogged down in minor details unless they are critical to the overall narrative. Tailor your presentation to highlight performance marketing and CRO expertise.

📝 Enhancement Note: Candidates should be prepared to speak extensively about their quantitative impact. The interview process will heavily scrutinize their ability to connect design actions to business results. Practicing data-driven storytelling for their portfolio pieces is essential.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Greenhouse application link provided.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your impact on Conversion Rate (CVR), Revenue Per Session (RPS), and other performance marketing metrics. Highlight your expertise in Figma and A/B testing.

• Resume Optimization: Tailor your resume to highlight the 8+ years of experience in performance marketing, lead generation, or CRO environments. Use keywords such as "data-informed design," "CRO," "A/B testing," "Figma," and "performance metrics." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, especially how you leverage data and experimentation to drive results. Prepare to present 2-3 key case studies in detail, focusing on the business impact.

• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model as "The Discovery and Conversion Company." Understand their emphasis on performance and measurable impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---