Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: GoTo Location: Guatemala City, Guatemala Job Type: Full-Time Category: User Experience (UX) Design / Product Design Date Posted: 2026-01-22 Experience Level: Mid-Senior Level (3-5+ years) Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for establishing and scaling a unified design system and component library, ensuring on-brand, consistent, and high-quality user experiences across GoTo's multiple websites.
• The Senior UX Designer will be responsible for the strategic evolution of design components, defining detailed variations, and ensuring robust documentation for engineering and web publishing teams.
• A key focus will be on implementation partnership, quality assurance, and governance to maintain system integrity, reduce design/tech debt, and uphold standards for accessibility and visual polish.
• The position requires a strong emphasis on systems thinking, platform-first design, and collaboration to drive adoption and continuous improvement of the design system.

📝 Enhancement Note: The job description emphasizes a "Senior UX Designer" role with a specific focus on "design systems and component libraries." This indicates a highly specialized position within UX, demanding not just design skills but also strategic thinking around scalability, maintainability, and cross-functional adoption. The "AI-Driven Insights" mentioned in the company marketing context suggests a forward-thinking approach where UX will likely integrate with data and potentially AI tools to inform design decisions and user experience enhancements. This role is less about individual feature design and more about the foundational elements that enable efficient and consistent product development.

📈 Primary Responsibilities

• Develop and execute the strategy for strengthening and scaling GoTo's unified design system across various web properties, ensuring brand consistency and user experience quality.
• Design, create, and refine UI components and patterns, meticulously defining variations for responsive behavior, states, accessibility, and content guidelines.
• Produce comprehensive documentation, including clear specifications, usage guides (anatomy, behaviors, do/don't, content/layout guidance), and partner with engineering for accurate implementation.
• Collaborate closely with engineering and web publishing teams throughout the development lifecycle, maintaining the Figma component library and supporting production rollouts.
• Establish and enforce quality standards for consistency, visual polish, interaction quality, and accessibility, conducting design reviews to ensure system alignment and minimize technical debt.
• Participate in and/or lead lightweight validation activities such as usability feedback sessions, design critiques, and conversion-focused experiments to inform system improvements.

📝 Enhancement Note: The responsibilities highlight a proactive and strategic approach. "Identify opportunities to strengthen and scale" emphasizes initiative. "Platform-first approach" and "long-term maintainability" point to a focus on robust, scalable solutions. "Establish and uphold standards" and "reduce design/tech debt" indicate a governance role. The inclusion of "lightweight validation" suggests a lean, iterative approach to design system development, integrating user feedback and performance data early and often.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, HCI, Computer Science, or a related field is typically expected for Senior UX roles. Experience: 3-5+ years in experience design, with a significant focus on design systems, component libraries, and platform-based design for web applications.

Required Skills:

• Expert proficiency in Figma, including advanced capabilities like components, variants, auto layout, libraries, and token-based design approaches.
• Demonstrated experience in creating scalable and maintainable design libraries within Figma.
• Strong understanding of responsive design principles and their application across various devices and screen sizes.
• Deep knowledge of web accessibility standards (WCAG) and best practices for inclusive design.
• Proficiency in interaction design, including defining states, motion guidance, and user flow logic.
• Excellent visual design skills with an understanding of animation principles for UI enhancement.
• Proven ability to think systematically and apply design principles to create cohesive and scalable design solutions.
• Experience producing clear, detailed documentation and specifications for design components and patterns.
• Strong stakeholder communication and collaboration skills, with the ability to articulate design decisions effectively.
• Proven ability to manage multiple projects concurrently and prioritize tasks in a fast-paced environment.

Preferred Skills:

• Experience with AI-driven design tools or integrating AI insights into the design process.
• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better partner with engineering.
• Experience with A/B testing or other conversion-focused experimentation for UI optimization.
• Knowledge of content strategy and its role in component design.
• Experience in establishing and managing design system governance models.

📝 Enhancement Note: The emphasis on "system thinking" and "platform-first approach" indicates that candidates who can demonstrate how their work contributes to larger, interconnected systems will be highly valued. Expertise in Figma is non-negotiable, and the specific mention of "tokens or token-like approaches" suggests a need for understanding design tokens for scalable theming and customization. The requirement for "meaningful emphasis on design systems and component-based design for web" clearly delineates this role from a general UX designer position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 2-3 detailed case studies focused on design system development and component library creation for web platforms.
• Demonstrate a strong understanding of systems thinking, illustrating how components and patterns integrate to form a cohesive user experience.
• Include examples of detailed component documentation, including specifications, usage guidelines, and interaction states.
• Showcase experience with Figma's advanced features (components, variants, auto layout, libraries) and how they were leveraged for efficiency and scalability.
• Present case studies that highlight your role in driving cross-team adoption and ensuring system integrity.

Process Documentation:

• Provide examples of workflow diagrams or process maps illustrating your approach to designing, developing, and maintaining design system components.
• Showcase how you collaborate with engineering and web publishing teams, including documentation handoff and feedback loops.
• Illustrate your methods for ensuring quality, accessibility, and consistency within the design system, potentially through review processes or checklists.
• Include examples of how you've gathered feedback (e.g., usability testing, design critiques, A/B testing) to iterate and improve components and system patterns.

📝 Enhancement Note: The portfolio requirements are highly specific, focusing on the candidate's ability to build and maintain scalable design systems. Simply showing polished UI designs is insufficient; candidates must demonstrate their strategic contribution to a larger design infrastructure. The emphasis on "systems thinking," clear "documentation," and "cross-team adoption" suggests a need for candidates who can not only design but also evangelize and govern a design system.

💵 Compensation & Benefits

Salary Range:

• Given the "Senior" title and the specific demands of a design system role, combined with the location in Guatemala City and the remote nature of the position, a competitive salary in the range of $45,000 - $70,000 USD annually is estimated. This range accounts for the specialized skills in design systems, Figma expertise, and the international remote work context.
• Methodology: This estimate is based on research of Senior UX Designer salaries in Latin America, adjusted for the specialized nature of design systems work and the remote allowance often provided by international companies. It considers the cost of living in Guatemala City and the market demand for experienced design system practitioners.

Benefits:

• Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs.
• Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days.
• Dedicated "no meeting days" to foster focused work and reduce meeting fatigue.
• Tuition and reading reimbursement programs to support continuous learning and professional development.
• Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), and One to One Wellness Coaching.
• Employee Resource Groups (ERGs), GoTo Gives program, and charitable matching for community engagement.

Working Hours:

• Standard full-time hours, likely around 40 hours per week. While the role is remote, flexibility may be expected to accommodate collaboration with teams in different time zones, particularly if there are global engineering teams.

📝 Enhancement Note: The provided salary range is an estimation based on industry benchmarks for senior-level UX designers with specialized skills in design systems, considering regional market rates and the remote work arrangement. The benefits package listed is extensive and indicates a strong commitment to employee well-being and professional development, which are attractive draws for experienced professionals. The mention of "no meeting days" is a significant perk for many focusing on deep work tasks like design system development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically SaaS, given GoTo's product suite - Enterprise Software, Collaboration Software, IT Support Solutions). Company Size: GoTo is a significant player in the SaaS market, employing over 1,000 individuals globally. This size indicates a structured organization with established processes but still offers opportunities for individual impact. Founded: GoTo has a history dating back to 1997 (as Citrix Online), undergoing significant evolution and spin-offs, most recently becoming an independent company in 2020. This background suggests a company with deep roots in technology and a culture that has adapted to market shifts.

Team Structure:

• The UX Designer will likely be part of a larger Product Development or Design team, reporting to a Design Manager or Director.
• This role will collaborate closely with Product Managers, Engineering teams (front-end developers, architects), Web Publishing specialists, and potentially other UX Designers or Researchers.
• The reporting structure within a company of GoTo's size is typically hierarchical, but the emphasis on collaboration suggests a matrixed approach for project work.

Methodology:

• GoTo's marketing mentions "AI-driven insights," suggesting a data-informed and forward-thinking approach to product development and marketing.
• The emphasis on design systems implies a commitment to scalable, efficient, and consistent product development methodologies.
• The company values (Be Real, Think Big, Move Fast, Keep Growing, Customer Obsessed) point towards a culture that balances innovation with execution, encourages learning, and prioritizes customer needs.

Company Website: https://www.goto.com/

📝 Enhancement Note: GoTo's focus on "reimagining marketing in an AI-powered world" and the job description's mention of "AI-driven insights" suggest that this role operates in a context where data and emerging technologies are integral to strategy. The company's history and recent independence indicate a company that is both established in its domain and agile enough to adapt. The core values provide insight into the expected work ethic and collaborative dynamics.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, indicating a high level of individual contribution and responsibility. It's a critical individual contributor position focused on a specialized area of UX (design systems) that has broad impact across product development. Reporting Structure: The Senior UX Designer will likely report to a Design Manager or Director within the Product organization. They will work closely with cross-functional teams, including Product Management and Engineering, collaborating on project-based initiatives. Operations Impact: The impact of this role is significant, influencing the efficiency of design and development teams, the consistency and quality of user experiences across multiple GoTo products, and ultimately, customer satisfaction and brand perception. A well-maintained design system reduces development time, minimizes bugs, and ensures a cohesive brand identity.

Growth Opportunities:

• Specialization: Deepen expertise in design systems, UI architecture, accessibility, and potentially explore front-end development integration.
• Leadership: Transition into a Lead UX Designer role, managing a small team or taking ownership of larger design system initiatives.
• Mentorship: Mentor junior UX designers and contribute to the overall growth of the design team's capabilities.
• Cross-Functional Exposure: Gain broader experience by working on different product lines or contributing to other aspects of the product development lifecycle.
• Continuous Learning: Leverage tuition and reading reimbursement for advanced training, certifications, or courses related to UX, design systems, or emerging technologies.

📝 Enhancement Note: The "Senior" designation implies expectations of autonomy, strategic contribution, and mentorship potential. The specific focus on design systems positions this role as crucial for operational efficiency within product development. Growth opportunities are clearly aligned with both deepening technical UX expertise and moving into leadership or broader product strategy roles.

🌐 Work Environment

Office Type: While the role is advertised as "Remote," GoTo does maintain physical office locations. The specific remote arrangement for this role is "Remote Solely," meaning there's no requirement to work from a GoTo office. Office Location(s): While the primary advertised location is Guatemala City, Guatemala, the remote nature means the candidate can work from anywhere within Guatemala. GoTo has offices in various global locations, but this specific position is designated for remote work within Guatemala.

Workspace Context:

• As a remote role, the primary workspace will be the employee's home office. GoTo likely provides resources or stipends to ensure a productive remote setup.
• Collaboration will primarily occur through digital tools (Figma, Slack, video conferencing), necessitating strong self-discipline and communication skills.
• The company's culture emphasizes collaboration and continuous growth, suggesting a supportive environment for remote employees to connect and share knowledge.

Work Schedule:

• Full-time, likely 40 hours per week. While remote, adherence to core working hours may be necessary for team synchronization, especially if collaborating with colleagues in different time zones. The presence of "no meeting days" indicates a structured approach to managing work time and promoting focused work.

📝 Enhancement Note: The "Remote Solely" designation for Guatemala City is key. It implies that while the role is advertised with a specific location, the work is performed entirely from home within Guatemala. This offers flexibility but also requires strong self-management and digital collaboration skills. The company culture's emphasis on collaboration and growth should translate into supportive remote work practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter screens applications for basic qualifications and cultural fit.
• Hiring Manager Interview: Discussion with the hiring manager to assess experience, technical skills, and alignment with team needs. This may include a review of your portfolio.
• Portfolio Presentation & Technical Interview: A dedicated session where you present 1-2 case studies from your portfolio, focusing on design systems and component library work. This will involve deep dives into your process, decision-making, and problem-solving. Expect questions on Figma usage, systems thinking, and accessibility.
• Cross-Functional Interview: Interview with a peer (e.g., a Senior Engineer or Product Manager) to assess collaboration skills, communication, and ability to work effectively in a cross-functional team.
• Final Interview: Potentially with a Director or VP level, focusing on strategic thinking, leadership potential, and overall fit with GoTo's culture and values.

Portfolio Review Tips:

• Focus on Design Systems: Select case studies that explicitly showcase your work on design systems, component libraries, and platform design.
• Demonstrate Systems Thinking: Clearly articulate how your designs contribute to a larger, cohesive system. Show how components interact and scale.
• Detail Your Process: Walk through the problem, your approach, the challenges faced, your Figma expertise, and the solutions implemented. Explain your rationale.
• Highlight Documentation: Show examples of your component documentation, including specifications, usage guidelines, and accessibility considerations.
• Quantify Impact: Where possible, use metrics to demonstrate the impact of your work (e.g., reduced design/development time, improved consistency, increased adoption rates).
• Accessibility & Responsiveness: Ensure your case studies clearly address how you incorporated accessibility standards and responsive design principles.

Challenge Preparation:

• Be prepared for a potential take-home design exercise or a live collaborative design session focused on a design system challenge.
• Practice articulating your thought process clearly and concisely, especially when explaining technical design decisions related to components, variants, and system logic.
• Review GoTo's existing products or websites to understand their current design language and identify potential areas for improvement or integration within a design system context.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's design system expertise. The portfolio presentation is a critical component, requiring candidates to not just show work but to tell a story about their strategic contribution, process, and impact. Expect technical questions regarding Figma, design tokens, and accessibility standards.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is mandatory for component creation, variants, auto layout, library management, and collaboration.
• Design System Management Tools: Familiarity with tools or methodologies for organizing, versioning, and distributing design system components.
• Prototyping Tools: While Figma handles prototyping, experience with advanced prototyping features or dedicated tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar to gather insights from website usage and inform design improvements.
• User Feedback Tools: Familiarity with platforms for collecting user feedback, conducting surveys, or analyzing user session recordings.
• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or Google Optimize for running experiments on UI components.

CRM & Automation:

• While not directly a CRM role, understanding how design systems support CRM-integrated web properties or customer-facing applications is advantageous.
• Familiarity with content management systems (CMS) and how design systems integrate with them for web publishing.

📝 Enhancement Note: Figma is central to this role. The emphasis on "token-based approaches" suggests a need for candidates familiar with design tokens as a method for managing design attributes programmatically. While not a direct "operations" role in the traditional sense, understanding how design systems enable efficient "web publishing" and support "conversion-focused experiments" is crucial.

👥 Team Culture & Values

Operations Values:

• Be Real: Authenticity and transparency in communication and design decisions.
• Think Big: Encouraging innovative solutions and a forward-thinking approach to design systems and user experiences.
• Move Fast: Agile development and iteration, maintaining momentum in design system evolution.
• Keep Growing: Commitment to continuous learning, skill development, and staying updated on UX and design system trends.
• Customer Obsessed: Prioritizing user needs and ensuring that design system components contribute to positive customer outcomes and seamless experiences.

Collaboration Style:

• Highly collaborative, working closely with engineering, product management, and other design disciplines.
• Emphasis on clear communication, constructive feedback, and shared ownership of the design system.
• A culture that encourages proactive problem-solving and cross-functional alignment to ensure the design system serves the needs of multiple teams and products.

📝 Enhancement Note: GoTo's core values provide a strong framework for understanding the expected cultural fit. For a Senior UX Designer focused on design systems, "Think Big" relates to the scalability and future-proofing of the system, "Move Fast" to efficient iteration, and "Customer Obsessed" to ensuring the system ultimately benefits end-users. The collaborative style is paramount given the cross-functional nature of design system work.

⚡ Challenges & Growth Opportunities

Challenges:

• System Adoption & Governance: Ensuring consistent adoption of the design system across diverse teams and products, and managing governance to prevent fragmentation.
• Scalability & Maintenance: Designing components and patterns that are robust, flexible, and maintainable as the product suite and user needs evolve.
• Balancing Standardization with Flexibility: Creating a system that provides clear guidelines while allowing for necessary customization and innovation.
• Cross-Time Zone Collaboration: Effectively working with global teams and stakeholders across different time zones in a remote-first environment.
• Integrating AI Insights: Exploring and effectively integrating AI-driven insights into the design system's evolution and component design.

Learning & Development Opportunities:

• Advanced Design System Training: Deepen expertise in design system strategy, architecture, and tooling.
• Accessibility Certifications: Pursue certifications in accessibility to become a subject matter expert.
• Emerging Technologies: Explore AI in design, advanced prototyping techniques, and new collaboration tools.
• Leadership Development: Opportunities to take on lead roles, mentor junior designers, and contribute to strategic design initiatives.
• Industry Conferences: Participation in relevant UX and design system conferences (e.g., Clarity, DesignOps conferences).

📝 Enhancement Note: The challenges highlight the strategic and operational complexities of managing a design system at scale. Growth opportunities are well-defined and align with both technical specialization and career progression into leadership. The company's commitment to learning is a significant benefit for professionals looking to stay at the forefront of UX design.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to building and scaling a design system from the ground up, or significantly evolving an existing one." (Focus on phases, key considerations, and stakeholder buy-in.)
• "How do you ensure accessibility and responsiveness are core to every component you design?" (Highlight specific processes, checks, and documentation.)
• "Walk us through a challenging component you designed. What were the requirements, your solution, and the outcome?" (Emphasize problem-solving, Figma expertise, and rationale.)
• "How do you manage feedback and disagreements from engineering or product teams regarding design system components?" (Focus on communication, negotiation, and data-driven arguments.)
• "What's your strategy for driving adoption of a design system across multiple product teams?" (Discuss evangelism, training, support, and governance.)

Company & Culture Questions:

• "Based on GoTo's values (Be Real, Think Big, Move Fast, Keep Growing, Customer Obsessed), how would you apply them to your work on our design system?" (Connect values to specific design system practices.)
• "How do you envision your role contributing to GoTo's 'AI-powered world' vision?" (Discuss how design systems can support AI integrations or data-driven UX.)
• "How do you maintain collaboration and communication in a fully remote, global team environment?" (Share best practices for remote work and digital collaboration.)

Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline the Problem, Your Role, Solution (with detailed Figma examples), and Results.
• Visuals: Use high-quality screenshots, mockups, and interactive prototypes (if applicable) to illustrate your work. Show variations, states, and responsive behavior.
• Narrative: Tell a compelling story about the impact of your design system work. Explain the "why" behind your decisions.
• Figma Deep Dive: Be prepared to demonstrate your Figma proficiency live or discuss specific techniques you used (e.g., component structure, variants, auto layout, tokens).
• Quantify Impact: If possible, present metrics related to efficiency gains, consistency improvements, or user satisfaction.

📝 Enhancement Note: Interview preparation should focus heavily on practical application of design system principles, Figma mastery, and the ability to articulate strategic thinking and collaborative processes. Candidates should be ready to demonstrate how they translate abstract values into concrete design system practices.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Workday link.
• Portfolio Customization: Tailor your resume and portfolio to prominently feature your experience with design systems, component libraries, and Figma. Select case studies that best demonstrate your systems thinking and platform design capabilities.
• Resume Optimization: Ensure your resume clearly highlights keywords such as "Design Systems," "Component Libraries," "Figma," "Responsive Design," "Accessibility," and "Systems Thinking." Quantify achievements whenever possible.
• Interview Preparation: Practice articulating your design process, your approach to challenges, and your understanding of GoTo's values. Prepare to walk through your portfolio case studies with confidence and clarity.
• Company Research: Familiarize yourself with GoTo's products, recent news, and company culture. Understand their market position and how a strong design system contributes to their overall strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.