Senior UX Content Strategist – Growth & Conversion

📍 Job Overview

Job Title: Senior UX Content Strategist – Growth & Conversion Company: Gen Digital Location: Dublin, Ireland / Prague, Czechia Job Type: Full-Time Category: Product Design / Growth Marketing Operations Date Posted: October 16, 2025 Experience Level: Mid-Senior (5+ years) Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This senior-level role focuses on designing and implementing content strategies specifically for customer acquisition and conversion experiences, distinguishing it from traditional marketing content roles.
• The position requires a deep understanding of user journeys, data-driven optimization, and A/B testing to drive measurable outcomes across digital touchpoints.
• You will collaborate closely with Product Design, UX Research, Growth Marketing, and Analytics teams to translate strategic objectives into high-performing content.
• The core function involves shaping the voice, storytelling, and performance of every customer interaction to scale Gen's digital presence into a best-in-class growth engine for brands like Norton and LifeLock.

📝 Enhancement Note: The job description explicitly states this role is within the "Product Design organization" and not the "Marketing team," emphasizing a focus on UX and conversion design rather than campaign execution. This is a critical distinction for operations professionals understanding where this role fits within a GTM structure. The emphasis on "acquisitions channels" and "product and web touchpoints" further clarifies the operational scope.

📈 Primary Responsibilities

• Lead the end-to-end content strategy for customer acquisition channels, ensuring messaging drives clarity, trust, and conversion for new users.
• Develop and write compelling, high-converting copy for landing pages, product launch pages, special campaigns, and evergreen website experiences to drive traffic and customer acquisition.
• Partner with SEO, Growth Marketing, and Analytics teams to design content that optimizes for search visibility, performance metrics, and conversion rates across global audiences.
• Design and execute content experiments, including A/B tests, to continuously refine messaging, calls-to-action (CTAs), and user journeys for maximum measurable impact.
• Collaborate effectively with project managers, UX designers, researchers, and marketers to ensure content aligns with customer needs, brand guidelines, and overarching business objectives.
• Champion and maintain a consistent, trusted, and approachable brand voice across all acquisition-related content for Gen's portfolio of brands.
• Stay abreast of industry trends in digital safety, consumer behavior, and content strategy best practices to ensure storytelling remains effective and competitive.

📝 Enhancement Note: The responsibilities highlight a blend of strategic content design and tactical execution, with a strong emphasis on data-driven decision-making and performance optimization, aligning with core Revenue Operations and GTM principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field; or equivalent practical experience demonstrating strong written communication and strategic thinking capabilities.

Experience:

• Minimum of 5 years of progressive experience in digital content strategy, with a demonstrable focus on acquisition and growth-focused content initiatives.
• Proven track record of developing and implementing content strategies that have directly contributed to user acquisition and conversion rate optimization.

Required Skills:

• Digital Content Strategy: Expertise in defining and executing comprehensive content strategies for digital platforms, with a specific focus on user acquisition and conversion funnels.
• Acquisition & Conversion Copywriting: Exceptional ability to write and edit compelling, persuasive, and high-performing copy for landing pages, websites, product pages, and marketing campaigns designed to drive user action.
• Growth Marketing & Performance Metrics: Deep understanding of key performance indicators (KPIs) for growth marketing, including conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and SEO metrics.
• Testing & Optimization Methodologies: Proven experience in designing, executing, and analyzing A/B tests and other content experiments to optimize for conversion and user engagement.
• User Journey Mapping: Ability to map out and design content experiences that align with customer lifecycles and user journeys, from initial awareness through to conversion.
• Data Analysis & Interpretation: Proficiency in using analytics tools to interpret data, identify trends, and derive actionable insights to inform content strategy and optimization efforts.
• Collaboration & Cross-Functional Communication: Strong ability to work effectively with cross-functional teams, including designers, researchers, product managers, and marketing specialists, to achieve shared goals.
• Brand Voice & Tone Management: Skill in adapting content to specific brand identities and target audiences while maintaining a consistent and effective brand voice.

Preferred Skills:

• SEO Strategy Integration: Experience collaborating with SEO specialists to ensure content is optimized for search engines and drives organic traffic.
• Familiarity with AI Content Tools: Experience leveraging AI-driven content tools to enhance efficiency, generate ideas, or personalize content within acquisition workflows.
• Global Content Localization: Understanding of best practices for adapting content for international markets, considering cultural nuances and linguistic variations.
• UX Research Collaboration: Experience working alongside UX researchers to translate user insights into effective content solutions.

📝 Enhancement Note: The emphasis on "growth content" and "acquisition experiences" within the required skills is critical. Candidates should be prepared to demonstrate how their content directly impacted business metrics like conversion rates and customer acquisition, rather than just creative execution. The mention of AI tools suggests a forward-thinking approach to content operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate High-Performing Acquisition Content: Showcase examples of landing pages, website copy, or campaign content that demonstrably drove significant increases in user acquisition, conversion rates, or key engagement metrics.
• Showcase Growth Strategy Integration: Provide case studies or examples that illustrate how content strategy was integrated with broader growth initiatives, including SEO, A/B testing, and data analysis.
• Illustrate User Journey Design: Present examples where content was strategically designed to guide users through specific journeys, addressing pain points and promoting desired actions.
• Evidence of Process & Tools: Detail the process used to develop and optimize content, including any specific tools or methodologies employed for content creation, testing, and performance tracking.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you would design content workflows for acquisition channels, from ideation and creation to review, deployment, and ongoing optimization.
• Experimentation & Iteration: Demonstrate a clear process for designing and implementing A/B tests and other content experiments, including hypothesis generation, execution, and analysis of results.
• Data-Driven Content Development: Explain how data and analytics are integrated into your content development process to inform strategic decisions and measure impact.

📝 Enhancement Note: For this role, a portfolio is explicitly required and must highlight tangible results. Candidates should prepare to detail their process for content strategy development, execution, and optimization, using specific examples of how their work directly contributed to acquisition and conversion goals. The focus is on quantifiable outcomes and strategic thinking.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €60,000 - €85,000 per annum (gross). This range is an estimation based on industry benchmarks for Senior UX Content Strategists in Dublin, Ireland, considering the hybrid work model, the company's global presence, and the specific focus on growth and conversion. Actual compensation will be determined by experience, qualifications, and location-specific market rates.

Benefits:

• Annual Bonus Scheme: Performance-based financial incentive to reward contributions.
• Unlimited Paid Time Off (PTO): Offers flexibility and autonomy in managing personal time.
• Flexible Working Hours: Allows for better work-life integration and personal scheduling.
• Hybrid Collaboration Model: Combines the benefits of in-office teamwork with remote flexibility (3 days in Dublin office required).
• Comprehensive Health Insurance: Coverage for medical needs.
• Pension Plan: Retirement savings support.
• Tuition Reimbursement: Financial assistance for job-related courses and professional development.
• Learning & Development Plan: Structured opportunities for skill enhancement and career growth.
• Sustainable Home Improvement Bonus: A unique benefit supporting employee well-being and home environment.
• Gym/Fitness Annual Allowance: Contribution towards health and wellness activities.
• Technology Provision: Provided Mac/Windows laptop and mobile phone for work.
• Global Tech Company Exposure: Opportunity to work with a publicly traded S&P 500 company in the digital security industry.

Working Hours:

• The role is listed with an AI-derived 40 hours per week. However, the "Unlimited PTO" and "flexible working hours" benefits suggest a focus on output and results rather than strict adherence to a 9-to-5 schedule, common in modern tech environments.

📝 Enhancement Note: The estimated salary range is based on research for similar senior-level UX/Content Strategy roles in Dublin, Ireland, which has a higher cost of living than Prague. The benefits package is extensive, with several unique offerings that indicate a strong focus on employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Safety & Cybersecurity. Gen Digital is a global leader, protecting over 500 million individuals through its prominent brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. The company operates in a rapidly evolving technology sector, emphasizing innovation, security, and user trust.

Company Size: Large enterprise, part of a global organization listed on the S&P 500. This scale provides opportunities for significant impact and exposure to complex, large-scale operations.

Founded: Gen Digital was formed through the merger of NortonLifeLock and Avast. The company has a rich history in cybersecurity, continuously evolving to meet emerging digital threats. This history shapes a culture of resilience, adaptation, and a commitment to long-term digital security.

Team Structure:

• Product Design Organization: The role is situated within the Product Design department, indicating a user-centric approach to product development and a close integration with UX/UI design processes.
• Cross-Functional Collaboration: The role requires tight collaboration with Product Designers, UX Researchers, Growth Marketing teams, Analytics, SEO specialists, and Project Managers.
• Global Teams: Operations involve working with diverse, international teams, requiring strong communication and cultural awareness.

Methodology:

• Data-Driven Decision-Making: A core methodology is leveraging performance metrics, A/B testing, and user analytics to inform content strategy and drive optimization.
• User-Centric Design: Content is designed with a deep understanding of user needs, journeys, and behaviors to enhance engagement and conversion.
• Agile & Iterative Processes: The fast-paced environment suggests an agile approach to content development and optimization, emphasizing rapid iteration and continuous improvement.
• Brand Consistency: A strong emphasis is placed on maintaining a unified and trusted brand voice across all digital touchpoints.

Company Website: https://www.gendigital.com/

📝 Enhancement Note: Understanding Gen Digital's position as a major player in digital safety is key. The integration into the Product Design organization, rather than a traditional marketing department, signals a more technical and user-experience-focused approach to GTM content.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" role, indicating a need for significant independent work, strategic input, and the ability to mentor or guide junior team members. It sits above entry-level or mid-level positions and requires a proven track record of success in growth and conversion content strategy.

Reporting Structure: While not explicitly stated, senior roles within Product Design often report to a Design Manager, Director of Product Design, or a Head of UX Content. The role's collaborative nature means interaction with various stakeholders across Product, Marketing, and Analytics departments.

Operations Impact: The primary impact of this role is directly on the company's top-line revenue through enhanced customer acquisition and conversion rates. By optimizing content for growth, this strategist plays a crucial role in the company's overall Go-To-Market (GTM) success and revenue generation.

Growth Opportunities:

• Specialization & Leadership: Potential to deepen expertise in specific growth channels (e.g., SEO content, product-led growth content) or move into leadership roles managing a team of content strategists.
• Cross-Functional Mobility: Opportunities to gain experience in broader product management, growth marketing, or UX research functions within Gen Digital.
• Industry Expertise Development: Continuous learning in the dynamic digital safety and cybersecurity industry, staying at the forefront of user behavior and content trends.
• Mentorship and Skill Development: The role offers opportunities to mentor junior colleagues and participate in formal learning and development programs, including tuition reimbursement.

📝 Enhancement Note: The "Senior" title implies a significant level of autonomy and influence. Candidates should be prepared to discuss how they have strategically driven growth and conversion through content, demonstrating leadership potential and a clear understanding of their impact on business objectives.

🌐 Work Environment

Office Type: Hybrid model, requiring 3 days per week in the Dublin office. This suggests a blend of collaborative in-office work and flexible remote work.

Office Location(s): Dublin, Ireland (primary focus for this listing) and Prague, Czechia are mentioned as potential locations. The Dublin office is specified as "Dublin 15 office."

Workspace Context:

• Collaborative Hub: The office environment is designed for in-person collaboration, team meetings, brainstorming sessions, and building team cohesion.
• Tooling & Technology: Employees are provided with Mac/Windows laptops and mobile phones, indicating access to modern technological resources necessary for content strategy and digital work.
• Team Interaction: The hybrid model facilitates regular interaction with colleagues, fostering a sense of team and facilitating knowledge sharing and problem-solving.

Work Schedule: While a standard 40-hour work week is implied, the "flexible working hours" benefit suggests a results-oriented approach where employees have some autonomy in structuring their day, provided business needs and collaboration requirements are met.

📝 Enhancement Note: The hybrid nature of the role is a key aspect. Candidates should consider their preference for in-office vs. remote work and be prepared to discuss how they manage productivity and collaboration in a hybrid setting, especially for the required 3 days in the Dublin office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's core requirements.
• Hiring Manager/Team Interview: A discussion with the hiring manager and potentially other team members to delve into your experience, strategic thinking, and approach to growth content. Be prepared to walk through your portfolio and discuss specific case studies.
• Skills Assessment/Case Study: You may be asked to complete a take-home assignment or a live exercise simulating a real-world challenge, focusing on content strategy, copywriting, or optimization for a growth scenario.
• Cross-Functional Panel Interview: An interview with stakeholders from related teams (e.g., Product Design, Growth Marketing, Analytics) to assess collaboration skills and understanding of broader business objectives.
• Final Interview: Potentially with a senior leader to discuss overall fit, long-term career aspirations, and alignment with Gen Digital's values.

Portfolio Review Tips:

• Quantify Impact: For each piece or project in your portfolio, clearly state the objective, your role, the strategies employed, and, most importantly, the measurable results (e.g., conversion rate increase, traffic growth, lead generation improvement).
• Showcase Process: Don't just show the final copy; explain your thought process, research methods, A/B testing rationale, and how you iterated based on data.
• Tailor to Growth: Focus on examples that highlight your ability to drive acquisition and conversion. This means prioritizing work on landing pages, product pages, onboarding flows, or campaign copy where performance was a key metric.
• Brand Voice Adaptation: Include examples that demonstrate your ability to adapt tone and style for different brands or audience segments within Gen's portfolio (e.g., Norton vs. LifeLock).
• Conciseness and Clarity: Present your portfolio in a clear, organized, and easy-to-navigate format. Be prepared to discuss each item succinctly.

Challenge Preparation:

• Hypothesize and Strategize: For any case study or challenge, focus on first understanding the business problem and user needs, then developing a clear, data-informed content strategy.
• Prioritize and Justify: Be prepared to explain your priorities and justify your recommended content solutions based on potential impact and feasibility.
• Demonstrate Testing Mindset: Show how you would approach testing and optimization for the proposed content solutions.
• Communicate Effectively: Practice articulating your ideas clearly and concisely, as you would need to present them to cross-functional stakeholders.

📝 Enhancement Note: The emphasis on a portfolio with measurable results is paramount. Candidates should prepare detailed case studies that clearly articulate their contribution to acquisition and conversion metrics. The interview process is likely structured to assess strategic thinking, data literacy, and collaborative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with enterprise-level CMS platforms for website content management and deployment.
• Content Planning & Collaboration Tools: Familiarity with tools like Asana, Trello, Jira, or similar for project management, workflow tracking, and team collaboration.
• Digital Asset Management (DAM) Systems: Experience managing and organizing digital content assets.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency in Google Analytics, Adobe Analytics, or similar for tracking website performance, user behavior, and conversion metrics.
• A/B Testing Tools: Experience with Optimizely, VWO, Google Optimize, or similar for designing, running, and analyzing A/B tests.
• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or Looker Studio for creating reports and dashboards that communicate performance insights.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how content integrates with CRM data and customer journeys (e.g., Salesforce, HubSpot) is beneficial.
• Marketing Automation Platforms: Familiarity with platforms like Marketo, Pardot, or HubSpot for understanding how content is deployed in automated campaigns.
• AI-Driven Content Tools: As mentioned, familiarity with tools that leverage AI for content generation, optimization, or analysis.

📝 Enhancement Note: Proficiency in web analytics and A/B testing tools is crucial for demonstrating the data-driven aspect of this role. Experience with enterprise CMS and collaboration tools will also be highly valued for managing content at scale.

👥 Team Culture & Values

Operations Values:

• Inclusivity & Authenticity: Gen Digital emphasizes creating a workplace where everyone can be themselves and thrive, fostering a culture of well-being and balance.
• Bold Ideas & Unstoppable Drive: Encourages innovation, proactive problem-solving, and a commitment to making a significant impact.
• Customer-Centricity: A strong focus on protecting customers and ensuring their digital safety, which translates into designing user experiences that build trust and provide value.
• Data-Driven & Results-Oriented: A culture that values measurable outcomes, continuous improvement, and making decisions based on evidence and performance metrics.
• Collaboration & Teamwork: Promotes working together across global teams to achieve shared objectives and leverage diverse perspectives.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with Product Design, UX Research, Growth Marketing, and Analytics teams, requiring strong communication and partnership skills to ensure alignment on strategy and execution.
• Feedback & Iteration: A culture that likely embraces constructive feedback and iterative development processes, especially in content optimization and A/B testing.
• Knowledge Sharing: Opportunities to share best practices and insights across teams, contributing to a collective understanding of what drives growth and conversion.

📝 Enhancement Note: The company's stated values highlight a modern, inclusive, and results-oriented work environment. Candidates should be prepared to discuss how their personal values and work style align with these principles, particularly regarding collaboration and data-driven approaches.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Voice with Conversion Goals: Ensuring that creative, engaging content also effectively drives specific conversion actions without compromising brand integrity or trust.
• Global Audience Nuances: Adapting content strategies and messaging to resonate with diverse global audiences across different cultural and linguistic contexts.
• Pace of Digital Change: Keeping up with rapid advancements in digital consumer behavior, cybersecurity threats, and content marketing best practices.
• Cross-Functional Alignment: Navigating priorities and ensuring consistent messaging across multiple departments and stakeholders with potentially different objectives.
• Measuring ROI of Content: Clearly demonstrating the direct financial impact and ROI of content strategy efforts, especially in complex acquisition funnels.

Learning & Development Opportunities:

• Advanced Content Strategy: Deepen expertise in areas like conversion rate optimization (CRO), SEO content strategy, and product-led growth content.
• Industry Knowledge: Gain in-depth understanding of the cybersecurity landscape and consumer digital safety trends.
• Tool Proficiency: Master advanced features of analytics, A/B testing, and content management tools.
• Leadership Skills: Develop skills in mentoring, project leadership, and strategic planning for content initiatives.
• Formal Education: Utilize tuition reimbursement for relevant courses or certifications to enhance professional capabilities.

📝 Enhancement Note: Recognizing these challenges and how to address them demonstrates foresight and a strategic approach. Candidates should be prepared to discuss specific examples of how they have overcome similar obstacles in previous roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a content strategy for a specific acquisition channel. What were your objectives, what was your process, and what were the measurable results?" (Focus on data, strategy, and impact).
• "How do you approach A/B testing for website copy or landing pages? Walk me through an example of a test you ran, its hypothesis, outcome, and what you learned." (Demonstrate analytical and experimental skills).
• "How would you ensure our content maintains a consistent brand voice while also driving high conversion rates for different brands within Gen Digital's portfolio?" (Assess brand stewardship and strategic balance).

Company & Culture Questions:

• "What interests you about Gen Digital's mission in digital safety, and how do you see your role contributing to it?" (Show genuine interest and alignment with company purpose).
• "How do you approach collaboration with designers, researchers, and marketing teams? Describe a situation where you had to influence stakeholders with different perspectives." (Evaluate teamwork and communication skills).
• "How do you measure the success of your content strategies beyond vanity metrics? What KPIs are most important to you for growth and conversion?" (Assess focus on business outcomes).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Landing Pages, Website Redesigns, Campaign Copy) or by impact (e.g., Highest Conversion Lift, Largest Traffic Increase).
• Storytelling: For each piece, tell a brief story: the problem, your solution (content strategy/copy), the process (testing, collaboration), and the quantifiable outcome.
• Visuals: Use screenshots, mockups, and clear data visualizations to support your narrative. Highlight key phrases or CTAs.
• Conciseness: Be prepared to present your key projects within a limited timeframe, focusing on the most impactful examples that directly relate to growth and conversion.
• Q&A Readiness: Anticipate questions about your choices, challenges faced, and alternative approaches you considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic thinking, data-driven execution, and strong communication skills. Be ready to quantify your impact and articulate your process for driving acquisition and conversion through content.

📌 Application Steps

To apply for this Senior UX Content Strategist position:

• Submit your application through the Gen Digital careers portal.
• Tailor Your Resume: Highlight experience in digital content strategy, acquisition, conversion optimization, A/B testing, and working with growth/product teams. Use keywords from the job description.
• Curate Your Portfolio: Select 3-5 of your strongest projects that demonstrate high-performing acquisition and conversion content. Ensure each project clearly outlines the objective, your role, the strategy, and quantifiable results.
• Prepare Your Narrative: Be ready to articulate your process, methodologies, and the impact of your work during interviews. Practice discussing your portfolio items and any potential case study challenges.
• Research Gen Digital: Familiarize yourself with Gen Digital's brands (Norton, LifeLock, etc.), their mission, and recent company news to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.