Senior UX

📍 Job Overview

Job Title: Senior UX Designer Company: Leyton Location: Casablanca, Morocco Job Type: Full-Time Category: Product Design / User Experience Date Posted: August 28, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Lead the strategic direction of User Experience (UX) and User Interface (UI) design for innovative AI and technology solutions.
• Drive the creation of seamless, intuitive, and high-performing user experiences across a portfolio of products within a data-driven environment.
• Manage and mentor a team of UX/UI designers, fostering a culture of creativity, collaboration, and continuous improvement.
• Integrate user research, data analysis, and product management principles to inform design decisions and product roadmaps.
• Develop and maintain a comprehensive design system to ensure visual and functional consistency across all Leyton CognitX offerings.

📝 Enhancement Note: This role is positioned as a Senior UX Designer within Leyton's AI & Tech advisory arm, Leyton CognitX. While the title is "Senior UX," the responsibilities and required profile strongly indicate a leadership position with significant product management influence and team management expectations. The focus on SaaS, AI, and data-driven environments, along with the emphasis on strategy and stakeholder engagement, suggests a role critical to product development and innovation within the company's technology offerings.

📈 Primary Responsibilities

• UX Strategy Development: Define, articulate, and lead the overall UX strategy, ensuring it aligns with Leyton CognitX's product vision, business objectives, and evolving user needs.
• Team Leadership & Mentorship: Manage, guide, and mentor a team of UX/UI designers, fostering their professional growth and ensuring the delivery of exceptional user experiences.
• User-Centric Design: Oversee the design of optimized user interfaces and experiences, including wireframing, prototyping, and conducting rigorous usability testing to validate design concepts.
• Research & Analysis: Lead the execution of both quantitative and qualitative user research initiatives, such as user interviews, A/B testing, and behavioral analysis, to derive actionable insights.
• Design System Management: Develop, implement, and maintain a robust design system, ensuring consistent visual language, interaction patterns, and functional integrity across all digital products.
• Product Management Collaboration: Work closely with Product Managers to seamlessly integrate user research findings and data-driven decision-making into the product development lifecycle and roadmap planning.
• Stakeholder Engagement: Facilitate and lead ideation sessions, co-creation workshops, and design reviews with diverse stakeholders, including engineering, product, marketing, and external clients.
• Innovation & Best Practices: Continuously research and stay abreast of the latest UX/UI trends, emerging technologies, and industry best practices to drive innovation and elevate the user experience.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design oversight, and team management. The emphasis on integrating user research and data-driven decision-making, alongside product management collaboration, points to a role that bridges design with business strategy and product development, a common characteristic of senior operations-focused design roles in tech companies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is typically expected for a Senior UX role. Experience: Minimum of 5-10 years of proven experience in UX/UI design, with a strong preference for experience within SaaS, AI, or data-driven environments.

Required Skills:

• UX/UI Design Expertise: Deep understanding and practical application of UX/UI design principles, methodologies, and best practices.
• Design Tools Proficiency: Strong command of industry-standard design and prototyping tools such as Figma, Sketch, and Adobe XD.
• User Research Methodologies: Proven ability to conduct and interpret quantitative and qualitative user research, including user interviews, usability testing, and behavioral analysis.
• Product Management Acumen: Solid understanding of Product Management principles, including business needs assessment, roadmap development, and feature prioritization.
• Design System Development & Implementation: Experience in creating, maintaining, and advocating for design systems to ensure consistency and scalability.
• Technical Understanding: Good grasp of technical constraints, including HTML/CSS, front-end frameworks (e.g., React, Angular, Vue.js), and responsive design principles.
• Leadership & Mentorship: Demonstrated ability to lead and mentor design teams, foster collaboration, and drive projects to completion.
• Communication & Presentation Skills: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale and engage effectively with diverse stakeholders.
• Data-Driven Decision Making: Proficiency in leveraging user data and analytics to inform design decisions and measure impact.
• English Proficiency: Professional-level fluency in English is mandatory.

Preferred Skills:

• Proficiency in French.
• Experience with accessibility best practices and implementation.
• Familiarity with AI/ML concepts and their application in user interfaces.

📝 Enhancement Note: The required skills emphasize a blend of creative design capabilities, analytical rigor, strategic thinking, and leadership qualities. The explicit mention of Product Management skills, technical understanding, and data-driven decision-making are critical for candidates aiming to excel in operations-adjacent design roles, where collaboration with product and engineering is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A robust portfolio showcasing end-to-end UX/UI design processes for complex projects, ideally within SaaS, AI, or data-intensive domains. Each case study should clearly outline the problem, your role, the process undertaken, key design decisions, and measurable outcomes.
• UX Strategy Examples: Demonstrations of how you have defined and executed UX strategies, aligning with product vision and business goals.
• User Research & Data Analysis: Evidence of user research methodologies applied, with clear examples of how insights were translated into design solutions and how data informed iterations.
• Design System Contributions: Examples of design systems you have developed or significantly contributed to, highlighting components, guidelines, and their impact on consistency and efficiency.
• Prototyping & Wireframing: A strong representation of wireframes, user flows, and interactive prototypes created using tools like Figma, Sketch, or Adobe XD.

Process Documentation:

• Workflow Optimization: Showcase instances where you have identified and improved design workflows to enhance team efficiency and output quality.
• Cross-Functional Collaboration: Illustrate processes for effective collaboration with Product Managers, engineers, and other stakeholders, ensuring alignment throughout the product development lifecycle.
• Design System Implementation & Governance: Documentation or examples of processes for implementing and governing a design system, including contribution guidelines and version control.
• Usability Testing & Iteration: Evidence of structured processes for conducting usability testing and iterating on designs based on feedback and data.

📝 Enhancement Note: For a Senior UX role with a Product Management emphasis, the portfolio is crucial. It should not only display design skills but also strategic thinking, process ownership, and the ability to drive product success through user-centered design informed by data and business objectives. Demonstrating experience with design systems and collaboration processes is key for this role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX Designers with 5-10 years of experience in a major tech hub like Casablanca, and considering the specialized nature of AI/SaaS environments, the estimated annual salary range is MAD 400,000 - MAD 700,000. This range can vary based on specific qualifications, negotiation, and the company's compensation philosophy.

Benefits:

• Strategic Role: Opportunity to play a pivotal role in a fast-growing and innovative AI & tech advisory firm.
• Agile & User-Centered Environment: Work within a dynamic and collaborative culture that prioritizes user needs and agile methodologies.
• Innovation & Creativity: A supportive culture that encourages initiative, experimentation, and the adoption of cutting-edge UX/UI trends.
• High-Impact Projects: Engage with high-impact products and gain exposure to the latest advancements in AI and technology.
• Professional Development: Opportunities for continuous learning and skill enhancement in a forward-thinking organization.
• Standard Benefits: Likely includes health insurance, paid time off, and other standard employee benefits as per Moroccan labor laws.

Working Hours: The role is listed as Full-Time, with an estimated 40 hours per week. Leyton CognitX's agile environment may offer some flexibility, but core working hours will be expected for team collaboration and project delivery.

📝 Enhancement Note: Salary estimation is based on general market data for senior design roles in Morocco, adjusted for the specialized tech industry and the company's focus on AI and innovation. Specific benefits should be confirmed with the employer. The estimated working hours are standard for a full-time role in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting, Artificial Intelligence, Data Science, Innovation Advisory. Leyton CognitX operates at the intersection of these fields, aiming to transform businesses through advanced technology. Company Size: Leyton CognitX is a division of Leyton, a global group with over 200 tech experts and data scientists. The broader Leyton group is a significant player in R&D tax credits and innovation funding. Founded: Leyton was founded in 2000. Leyton CognitX represents its strategic expansion into AI and advanced technology advisory.

Team Structure:

• Reporting: The Senior UX Designer will likely report to a Head of Product, Director of Design, or a similar leadership role within Leyton CognitX.
• Specialization: The UX team will comprise UX/UI designers, researchers, and potentially interaction designers, working closely with Product Managers, Data Scientists, AI Engineers, and Business Analysts.
• Collaboration: A strong emphasis on cross-functional collaboration is expected, with designers working hand-in-hand with technical and product teams to translate complex AI concepts into user-friendly solutions.

Methodology:

• Data-Driven Design: Core to Leyton CognitX's approach is leveraging data analytics, user research, and AI insights to inform product development and design decisions.
• Agile Development: The company operates in an agile, dynamic, and user-centered environment, implying iterative development cycles and continuous feedback loops.
• Strategic Advisory: Beyond development, the team engages in strategic advisory, requiring an understanding of client business challenges and how technology can provide solutions.

Company Website: www.leyton.com

📝 Enhancement Note: Leyton CognitX's culture appears to be a blend of a specialized, innovative tech startup within a larger, established global consultancy. This suggests an environment valuing both cutting-edge technology and a structured, client-focused approach. The emphasis on data and AI positions it as a forward-thinking organization.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating significant autonomy, responsibility, and the expectation of strategic contribution. It bridges creative design with product strategy and team leadership. Reporting Structure: The Senior UX Designer will likely report to a Director-level executive and will manage a team of UX/UI designers. This position is crucial for shaping the user-facing aspects of Leyton CognitX's AI and technology offerings. Operations Impact: This role has a direct impact on the usability, adoption, and perceived value of Leyton CognitX's AI and technology solutions. By ensuring intuitive and effective user experiences, the Senior UX Designer contributes to client satisfaction, product success, and ultimately, revenue generation and market differentiation.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a Head of Design or Director of Product Experience role, overseeing larger teams and broader product portfolios.
• Specialization: Opportunity to deepen expertise in UX for AI, data visualization, or specific industry verticals that Leyton CognitX serves.
• Strategic Influence: Increased involvement in product strategy, roadmap planning, and business development discussions.
• Mentorship & Training: Developing strong leadership and mentorship skills, potentially leading to internal training programs or external speaking engagements.
• Cross-Functional Mobility: Potential to move into Product Management or Strategy roles within Leyton CognitX or the broader Leyton group.

📝 Enhancement Note: The Senior UX role is positioned as a key strategic pillar, offering substantial growth potential beyond traditional design roles into product leadership and strategy. The emphasis on AI and data provides a unique avenue for specialization and impact.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" in the data, but the location is specified as an office address in Casablanca. The description mentions an "agile, dynamic, and user-centered environment," suggesting a modern, collaborative office space. Given the location details, it's likely an on-site role with potential for hybrid arrangements, though the primary setup appears to be office-based. Office Location(s): Shore 14, 5ème étage Parc Casanearshore 1100 Boulevard El Qods Sidi Maârouf, Casablanca, Morocco. This is a modern business park, indicating a professional and well-equipped workspace.

Workspace Context:

• Collaborative Hub: Expect an environment designed for collaboration, with open spaces, meeting rooms, and areas conducive to workshops and ideation sessions.
• Technology-Rich: As a tech advisory firm, the workspace will likely be equipped with advanced tools, high-performance computing, and reliable connectivity to support complex design and development work.
• Team Interaction: Opportunities for regular interaction with a diverse team of UX/UI designers, product managers, engineers, and data scientists, fostering a rich learning and collaborative atmosphere.

Work Schedule: Full-time (approximately 40 hours per week). The agile nature of the work may involve some flexibility around core hours, but consistent presence and engagement will be expected for team synchronization and project delivery.

📝 Enhancement Note: The "TELECOMMUTE" status in the raw data appears to be a misclassification or an outdated artifact, as a specific office address is provided, and the description implies an office-based, collaborative environment. It's crucial for candidates to clarify the remote/hybrid policy with the hiring team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements.
• Hiring Manager Interview: A discussion focusing on your UX strategy, leadership experience, and understanding of product management principles.
• Design Challenge/Case Study: You may be asked to complete a design exercise or present a detailed case study from your portfolio, demonstrating your problem-solving approach, design process, and ability to articulate rationale.
• Team Interviews: Meetings with potential team members (UX/UI designers, Product Managers, Engineers) to assess cultural fit, collaboration style, and technical understanding.
• Final Interview: Potentially with senior leadership to discuss strategic vision and long-term impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your leadership, UX strategy, and experience in SaaS, AI, or data-driven environments.
• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, the design process, key decisions made (and why), and the quantifiable outcomes or impact.
• Highlight Process & Data: Emphasize your user research methods, how data informed your decisions, and your experience with design systems.
• Showcase Leadership: Include examples of how you've mentored designers, led workshops, or influenced product direction.
• Be Prepared for Questions: Anticipate questions about your design philosophy, how you handle challenging stakeholders, and your vision for UX at Leyton CognitX.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the business context and user needs provided.
• Structure Your Approach: Outline your process clearly: research, ideation, wireframing, prototyping, and testing.
• Focus on Rationale: Be ready to explain the reasoning behind every design decision, linking it back to user needs and business goals.
• Present Concisely: Practice presenting your solution within the allotted time, focusing on key aspects and impact.

📝 Enhancement Note: The interview process is expected to be rigorous, evaluating not only design skills but also strategic thinking, leadership potential, and how well candidates can integrate into a product-focused, data-driven team. A well-prepared portfolio and clear communication of process are paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (Strong proficiency required).
• User Research Platforms: Tools for usability testing, surveys, and analytics (e.g., UserTesting.com, Maze, SurveyMonkey, Qualtrics).
• Collaboration Tools: Slack, Microsoft Teams, Confluence, Jira for team communication and project management.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar for tracking user behavior on digital platforms.
• Data Visualization: Tools like Tableau, Power BI, or Looker for presenting user data and insights to stakeholders.

CRM & Automation:

• While not a direct requirement for UX, understanding how CRM systems (e.g., Salesforce) and marketing automation tools impact user journeys can be beneficial.

📝 Enhancement Note: Proficiency in leading design tools like Figma is essential. Experience with analytics and data visualization tools will be highly advantageous for a role emphasizing data-driven decision-making in AI and SaaS products. Familiarity with agile project management tools is also expected.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and prioritizing user needs in every design decision.
• Data-Driven Excellence: Valuing insights derived from data and research to guide strategy and validate design choices.
• Innovation & Agility: Embracing new technologies, methodologies, and a flexible approach to problem-solving.
• Collaboration & Transparency: Fostering an open environment where ideas are shared, feedback is constructive, and teams work cohesively.
• Impact & Accountability: Focusing on delivering tangible results and taking ownership of design outcomes and their business impact.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where UX designers work closely with Product Managers, AI Engineers, Data Scientists, and Business Analysts, ensuring a unified approach to product development.
• Iterative Feedback Loops: An agile process that encourages continuous feedback and iteration at all stages of design and development.
• Knowledge Sharing: A culture that promotes sharing best practices, learnings, and insights across teams to foster collective growth and innovation.

📝 Enhancement Note: The culture at Leyton CognitX appears to be geared towards innovation, data-driven decision-making, and strong cross-functional teamwork. Candidates should demonstrate an ability to thrive in such an environment, valuing collaboration and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of AI/Data Products: Translating abstract AI concepts and complex data into intuitive and accessible user experiences.
• Balancing User Needs with Technical Constraints: Navigating the technical limitations and possibilities inherent in AI and advanced technology development.
• Driving Adoption of New Technologies: Educating users and stakeholders on the value and usage of innovative AI-powered solutions.
• Managing Stakeholder Expectations: Aligning diverse stakeholder interests (technical, business, client) around a cohesive UX vision.
• Rapid Technological Evolution: Staying ahead of the curve in a rapidly evolving AI and technology landscape.

Learning & Development Opportunities:

• AI & Data Specialization: Deepen expertise in UX for AI, machine learning interfaces, and complex data visualization.
• Leadership Development: Formal and informal training in team management, strategic planning, and stakeholder engagement.
• Industry Conferences & Certifications: Opportunities to attend leading UX, AI, and technology conferences and pursue relevant certifications.
• Cross-Disciplinary Learning: Gaining insights into AI development, data science methodologies, and business strategy through close collaboration.

📝 Enhancement Note: The challenges presented are inherent to working with cutting-edge AI and data technologies. The growth opportunities are significant, offering a path to specialized expertise and leadership within a rapidly advancing field.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing a UX strategy for a new AI product. How do you align it with business goals and user needs?"
• "How do you integrate quantitative and qualitative user research into an agile product development cycle? Provide an example."
• "Walk us through your experience in building or maintaining a design system. What were the key challenges and successes?"
• "How do you collaborate with Product Managers and engineers to prioritize features and manage the product roadmap from a UX perspective?"
• "Describe a time you had to champion a user-centered design decision against strong stakeholder resistance. What was your approach and the outcome?"

Company & Culture Questions:

• "What interests you most about Leyton CognitX and our work in AI and technology advisory?"
• "How do you see your leadership style contributing to our UX team's growth and success?"
• "Describe your ideal work environment and how it fosters creativity and innovation."
• "How do you stay updated with the latest UX/UI trends and emerging technologies, particularly in the AI space?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process, your key contributions, the solutions, and the impact (metrics if possible).
• Focus on Strategic Thinking: Emphasize how your design decisions addressed business objectives and user needs.
• Demonstrate Data Integration: Show how you used research and data to inform your design choices and validate outcomes.
• Highlight Leadership: If applicable, showcase instances where you mentored designers or influenced team direction.
• Be Ready for Deep Dives: Prepare to answer detailed questions about your process, tools, and rationale for specific design choices.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership capabilities, and a deep understanding of user-centered design within a technology-driven, data-informed context. Be prepared to articulate your process and impact with clear examples from your portfolio.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the Leyton careers portal.
• Tailor Your Resume: Highlight experience in SaaS, AI, data-driven environments, UX strategy, team leadership, and proficiency in key design tools. Use keywords from the job description.
• Curate Your Portfolio: Select 3-5 impactful projects that showcase your end-to-end UX process, strategic thinking, and leadership. Ensure case studies clearly articulate your role, process, and outcomes.
• Prepare Your Narrative: Practice presenting your portfolio projects, focusing on storytelling, strategic rationale, and measurable impact. Be ready to discuss your experience with design systems and user research.
• Research Leyton CognitX: Understand their mission, services, and the types of AI/technology solutions they provide. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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