Senior UI Designer

📍 Job Overview

Job Title: Senior UI Designer Company: QiH Group Location: London, England, United Kingdom Job Type: Full-Time Category: Design & Creative Operations Date Posted: October 28, 2025 Experience Level: 5+ Years Remote Status: Hybrid

🚀 Role Summary

• Lead the visual evolution of digital products across multiple brands, focusing on mobile-first, responsive web, and conversion-optimized user interfaces.
• Develop and maintain scalable design systems and UI libraries to ensure brand consistency and support rapid iteration cycles.
• Collaborate cross-functionally with Product, UX, Development, and Marketing teams to translate strategic objectives and user needs into intuitive and engaging digital experiences.
• Act as a design leader and mentor, fostering a culture of design excellence, data-informed decision-making, and continuous learning within the team.

📝 Enhancement Note: This role is positioned as a Senior UI Designer with a strong emphasis on leadership, design system ownership, and cross-functional collaboration. The company's focus on performance-led iGaming and digital brands suggests a need for UI design that directly impacts conversion rates and user engagement. The hybrid work model with 3 days in-office indicates a need for strong communication and collaboration skills within a physical team setting.

📈 Primary Responsibilities

• Spearhead the visual design strategy for mobile-first websites, landing pages, and product UIs across the QiH Group's diverse brand portfolio.
• Architect, develop, and manage comprehensive design systems and UI component libraries to ensure brand consistency, scalability, and efficient design implementation.
• Translate complex strategic goals, user insights, and performance data into visually appealing, user-friendly, and conversion-optimized UI solutions.
• Partner closely with Product Managers, UX Designers, Developers, and Marketing stakeholders to ensure cohesive, end-to-end digital customer journeys.
• Champion and enforce design consistency, accessibility standards (e.g., WCAG), and industry best practices across all digital touchpoints.
• Provide design leadership, mentorship, and constructive feedback to junior designers and the broader creative team, fostering skill development and confidence.
• Contribute to the continuous improvement of design processes, workflows, and documentation to enhance team efficiency and output quality.
• Cultivate a team culture that values data-driven design, collaborative problem-solving, and a commitment to ongoing learning and innovation.
• Proactively research and integrate emerging UI trends, tools, and technologies to bring fresh perspectives and innovative solutions to the team.

📝 Enhancement Note: The responsibilities highlight a hands-on leadership role, requiring not only expert design skills but also the ability to build and maintain design infrastructure (design systems) and mentor team members. The emphasis on "conversion-led UI solutions" and "performance marketing" context points towards a strong analytical and results-oriented approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is often preferred for senior design roles. Equivalent practical experience will also be strongly considered.

Experience:

• Minimum of 5 years of dedicated UI/digital product design experience, preferably within fast-paced, digital-first organizations.
• Demonstrated experience leading UI design initiatives across multiple projects and diverse stakeholder groups.
• Proven track record of successfully developing and implementing scalable design systems and UI libraries.
• Experience working collaboratively within Agile development environments alongside UX, Product, and Engineering teams.
• Experience mentoring or guiding junior designers and contributing to team skill development.

Required Skills:

• Expert proficiency in Figma: Essential for UI design, prototyping, and design system management.
• Design System Development: Proven ability to create, maintain, and scale comprehensive design systems and component libraries.
• UI Design Excellence: Strong portfolio showcasing exceptional visual design skills for mobile-first, responsive web, and conversion-optimized interfaces.
• Cross-Functional Collaboration: Ability to effectively partner with Product, UX, Development, and Marketing teams.
• Mentorship & Leadership: Demonstrated experience in guiding and developing other designers.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design decisions and present work effectively.
• Problem-Solving: Strong analytical and critical thinking skills to address complex design challenges.
• Front-End Principles Understanding: Solid grasp of HTML, CSS, and JavaScript principles to facilitate seamless collaboration with developers.

Preferred Skills:

• Experience in performance marketing, iGaming, or fintech sectors.
• Familiarity with creative automation tools such as Bannerflow.
• Knowledge of accessibility standards, including WCAG guidelines.
• Experience leading or significantly contributing to large-scale rebrand or product redesign initiatives.
• Basic proficiency in prototyping tools beyond Figma (e.g., Principle, InVision) or motion design tools (e.g., After Effects).

📝 Enhancement Note: The emphasis on Figma and design system development is critical. Candidates should be prepared to discuss their process for building and maintaining these systems, including governance, component libraries, and version control. The "front-end principles" requirement suggests that candidates should be able to speak the language of developers and understand technical constraints and possibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a minimum of 5 years of UI and digital product design experience, with a strong emphasis on mobile-first and responsive web design.
• Clear examples of conversion-led design solutions that demonstrate a tangible impact on business objectives (e.g., increased sign-ups, conversions, engagement).
• Demonstrate expertise in Figma, including detailed case studies on developing and managing design systems and UI libraries.
• Showcase end-to-end design processes, from initial concept and user research to final visual execution and collaboration with development teams.
• Include examples of how data insights and user feedback were integrated into the design process to drive iterative improvements.

Process Documentation:

• Provide case studies that detail specific UI design challenges, the design process followed, and the resulting solutions, highlighting any optimizations or efficiency gains.
• Illustrate how design systems were implemented and managed, including examples of component libraries, style guides, and governance models.
• Demonstrate an understanding of Agile methodologies and how design integrates with development sprints and iterative feedback loops.
• Show evidence of collaboration with UX, Product, and Engineering teams, detailing communication strategies and joint problem-solving approaches.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of the candidate's capabilities. It should not only display aesthetic proficiency but also demonstrate strategic thinking, process maturity, and a results-oriented mindset directly applicable to QiH Group's performance-driven environment.

💵 Compensation & Benefits

Salary Range: For a Senior UI Designer with 5+ years of experience in London, the estimated salary range is £60,000 - £85,000 per annum. This range is based on industry benchmarks for senior design roles in the London tech and digital marketing sectors, considering the company's focus on iGaming and performance marketing, which often commands competitive compensation.

Benefits:

• Competitive salary and performance-based bonus structure.
• Hybrid working model: 3 days in the London office, offering a blend of in-person collaboration and remote flexibility.
• Private healthcare coverage for employees.
• Comprehensive mental health support services.
• Annual personal development budget for training, conferences, and skill enhancement.
• Dedicated support for career progression and professional growth.
• Collaborative, fast-paced, and supportive team environment.
• Opportunity to significantly influence and grow the UI function within a scaling business.
• Annual team conference for strategic alignment and networking.
• Regular team social events to foster camaraderie.
• Access to amenities in the London HQ, including excellent coffee.

Working Hours: Standard working hours are expected to align with a full-time role, likely around 40 hours per week. The hybrid model provides flexibility, with 3 days per week required in the London office, suggesting a degree of autonomy over remote workdays.

📝 Enhancement Note: The salary range is an estimate based on industry standards for a Senior UI Designer in London with the specified experience and responsibilities. Actual compensation may vary based on the candidate's specific experience, portfolio, and interview performance. The benefits package is comprehensive, emphasizing professional development and employee well-being, which are attractive to senior-level talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (Performance-led Affiliate) and Digital Marketing. The company operates within a highly competitive and data-driven digital landscape, focusing on performance marketing, customer engagement, and product experiences to drive growth across UK and US markets.

Company Size: QiH Group is described as a "scaling business" with a "global presence." While specific employee numbers aren't provided, the context suggests a company that has moved beyond startup phase and is in a significant growth trajectory, likely employing between 50-250 individuals globally, with a core team in London.

Founded: The founding year is not specified, but the company's description as "award-winning" and having a "portfolio of fast-growing digital brands" indicates a mature yet agile organization with a proven track record.

Team Structure:

• The UI design function is likely part of a broader Product or Marketing team. As a Senior UI Designer, the role will involve leading this function, potentially growing it over time.
• The reporting structure will likely place the Senior UI Designer under a Head of Product, Head of Design, or a Marketing Director, with direct collaboration across Product Managers, UX Designers, Developers, and Performance Marketers.
• Cross-functional collaboration is a cornerstone, with design deeply integrated into product development cycles and marketing campaign execution.

Methodology:

• Data Intelligence: The company emphasizes "deep data intelligence," suggesting that design decisions are heavily informed by analytics, A/B testing results, and user behavior data.
• Agile Development: Collaboration with development teams in agile environments implies iterative design and development sprints, with continuous feedback loops.
• Creative Thinking & Boldness: A balance is struck between data-driven approaches and "bold creative thinking," indicating an environment that encourages innovation and experimentation within strategic frameworks.

Company Website: https://www.qih-group.com/

📝 Enhancement Note: The iGaming industry context is crucial; it implies a fast-paced, results-oriented environment where design directly contributes to revenue generation through performance marketing and user engagement metrics. The company's growth stage means the Senior UI Designer will have significant influence on shaping processes and standards.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior, indicating a professional who is expected to operate with a high degree of autonomy, lead initiatives, and possess specialized expertise. For a UI Designer, this means not only excelling in craft but also in strategic thinking, process improvement, and mentorship. The role is pivotal in establishing design standards and influencing the company's digital presence.

Reporting Structure: The Senior UI Designer will likely report to a Head of Product, Head of Design, or a similar senior leadership role within the product or marketing division. They will collaborate closely with Product Managers, UX Designers, Front-end Developers, and Performance Marketing specialists, requiring strong communication and stakeholder management skills. The role also involves mentoring junior designers, contributing to the team's overall capability.

Operations Impact: The Senior UI Designer's impact is directly tied to the performance of QiH Group's digital brands. By creating intuitive, engaging, and conversion-optimized interfaces, they will drive key business metrics such as user acquisition, engagement, retention, and revenue. Their work on design systems will also improve development efficiency and ensure brand consistency across a growing portfolio.

Growth Opportunities:

• Design Leadership: Potential to grow into a Head of Design or Design Lead role, building and managing a larger design team as the company scales.
• Specialization: Opportunity to deepen expertise in specific areas like design systems, UX strategy, or performance-driven design within the iGaming or fintech sectors.
• Strategic Influence: Play a key role in defining the company's digital product strategy and user experience vision.
• Mentorship Development: Hone leadership and mentoring skills by guiding junior talent and establishing design best practices.
• Industry Exposure: Gain deep experience in high-growth industries like iGaming and performance marketing, which are highly valued in the digital product space.

📝 Enhancement Note: The "Senior" title implies a step beyond pure execution, requiring strategic input, process ownership, and the ability to influence product direction and team development. The growth opportunities are significant given the company's scaling nature and focus on performance.

🌐 Work Environment

Office Type: The company offers a hybrid working model, requiring 3 days per week in their London HQ. This suggests a modern office environment designed to foster collaboration, innovation, and team cohesion. The remaining 2 days offer flexibility for remote work.

Office Location(s): The primary office is located in London, England. Specific details about the office amenities or accessibility would need to be confirmed directly, but London HQ locations generally offer good transport links and a vibrant working atmosphere.

Workspace Context:

• The hybrid model promotes a balanced work environment, encouraging in-person collaboration for brainstorming, design reviews, and team building, while allowing for focused individual work remotely.
• As a Senior UI Designer, access to up-to-date design software (Figma) and potentially prototyping/motion design tools will be standard. The company's focus on digital brands implies a tech-forward workspace.
• Interaction with various teams (Product, UX, Dev, Marketing) will be frequent, facilitated by both in-office collaboration and digital communication tools.

Work Schedule: The role is full-time, likely adhering to standard business hours (e.g., 9 am - 5:30 pm) with flexibility offered through the hybrid model. The emphasis on performance and data-driven design means that while hours may be structured, the focus is on delivering results and meeting project deadlines effectively.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration and team culture with the flexibility that many professionals value. This setup requires strong self-management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.
• Portfolio Review & Technical Interview: A deeper dive into the candidate's portfolio, focusing on specific projects, their design process, problem-solving skills, and experience with design systems and Figma. This may involve a practical design exercise or a discussion of hypothetical scenarios.
• Hiring Manager Interview: Conversation with the hiring manager (e.g., Head of Product/Design) to discuss leadership capabilities, mentorship experience, strategic thinking, and how the candidate aligns with the team's vision.
• Cross-Functional Interviews: Meetings with key collaborators (e.g., Product Manager, Lead Developer, Marketing Lead) to assess collaboration style, communication, and ability to integrate design into broader workflows.
• Final Interview/Offer: A final conversation, potentially with a senior leader, to discuss terms and confirm fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your UI design expertise, design system experience, and conversion-focused work. Tailor the selection to highlight relevance to iGaming or performance marketing if possible.
• Tell a Story: For each project, clearly articulate the problem, your role and process, the solutions you designed, and the impact/results achieved. Use visuals effectively to guide the narrative.
• Highlight Figma & Design Systems: Dedicate specific sections or projects to demonstrate your mastery of Figma and your experience in building, managing, and evolving design systems. Show examples of component libraries, style guides, and how you ensured consistency.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improvements in conversion rates, user engagement, task completion times).
• Prepare for Questions: Be ready to discuss your design decisions, trade-offs, challenges encountered, and how you collaborated with other teams.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home design challenge or a live whiteboarding session. Focus on understanding the brief, defining the problem, outlining your approach, and presenting a clear, well-reasoned solution. Prioritize mobile-first and conversion optimization.
• System Design: If a design system challenge is presented, focus on outlining your approach to component structure, naming conventions, documentation, and governance.
• Process Articulation: Be ready to explain your typical design process, how you integrate feedback, and how you collaborate with developers and product managers in an agile setting.

📝 Enhancement Note: The application process emphasizes practical skills and collaborative ability. Candidates should prepare to not only showcase their design output but also their process, strategic thinking, and ability to work within a performance-driven, cross-functional team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and design system management. Proficiency is non-negotiable.
• Design System Platforms: Experience with tools or methodologies for building and maintaining design systems (e.g., Storybook, Zeroheight, or Figma's native capabilities).
• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools like InVision, ProtoPie, or Axure can be beneficial.
• Motion Design Tools: Basic knowledge of tools like Principle or After Effects for subtle animations and micro-interactions.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics or Adobe Analytics to understand user behavior and performance metrics.
• A/B Testing Tools: Experience with platforms like Optimizely, VWO, or Google Optimize for testing design variations.
• Data Visualization Tools: Exposure to tools like Tableau, Power BI, or Looker for understanding data insights that inform design.

CRM & Automation:

• While less direct for a UI Designer, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) influence user journeys and data capture can be advantageous.
• Creative Automation Tools: Specific mention of "Bannerflow" suggests familiarity with tools for creating dynamic ad creatives or landing page variations at scale.

📝 Enhancement Note: The emphasis on Figma is paramount. Candidates should be prepared to discuss their approach to design systems within Figma, including component states, variants, auto layout, and collaboration features. Familiarity with performance marketing tools like Bannerflow is a significant plus given the company's industry.

👥 Team Culture & Values

Operations Values:

• Performance-Led: A strong focus on driving measurable results and achieving business objectives through design. Decisions are data-informed and impact-oriented.
• Data-Driven: Utilizing analytics, A/B testing, and user feedback to guide design strategy and optimization.
• Collaborative: Working effectively across multiple departments (Product, UX, Development, Marketing) to achieve shared goals. Open communication and knowledge sharing are key.
• Innovative & Bold: Encouraging creative thinking and experimentation to find novel solutions, while balancing this with strategic direction.
• Continuous Learning: A commitment to staying updated with industry trends, tools, and best practices, and a willingness to share knowledge and mentor others.
• User-Centric: While performance-driven, the underlying goal is to create positive and intuitive user experiences that lead to desired actions.

Collaboration Style:

• Integrated Teams: Design is not siloed but deeply integrated into product development and marketing efforts. Expect close working relationships with Product Managers, UX Designers, and Developers.
• Feedback-Rich Environment: A culture where constructive feedback is regularly exchanged to refine designs and processes.
• Agile & Iterative: Collaboration occurs within agile sprints, emphasizing flexibility, rapid iteration, and continuous improvement based on performance data and stakeholder input.
• Knowledge Sharing: Encouragement to share insights, best practices, and learnings across teams, particularly through mentorship and design system documentation.

📝 Enhancement Note: The company culture appears to blend analytical rigor with creative drive. The ideal candidate will be comfortable in a fast-paced, results-oriented environment where data informs decisions, and collaboration is key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and User Experience: Ensuring that conversion-focused design elements do not compromise usability or create a poor user experience. This requires a nuanced approach to UI design.
• Rapid Iteration in a Scaling Business: Adapting to fast-paced product development cycles and evolving business needs while maintaining design quality and consistency.
• Growing a Design Function: As a Senior UI Designer, you'll be instrumental in shaping the design processes, standards, and potentially team structure as QiH Group scales.
• Cross-Functional Alignment: Effectively communicating design rationale and securing buy-in from diverse stakeholders with varying priorities (e.g., marketing ROI vs. technical feasibility).
• Staying Ahead of Trends: Keeping pace with rapidly evolving UI/UX trends, design tools, and technologies within the dynamic iGaming and digital marketing sectors.

Learning & Development Opportunities:

• Design System Mastery: Deepen expertise in building, scaling, and governing sophisticated design systems, potentially becoming a recognized authority in this area.
• Performance Marketing Design: Gain specialized knowledge in UI design specifically optimized for conversion and performance marketing within the iGaming/fintech industries.
• Leadership & Mentorship: Develop strong leadership skills by mentoring junior designers and contributing to the strategic direction of the design team.
• Industry Exposure: Immerse yourself in the unique challenges and opportunities of the iGaming and performance marketing sectors, enhancing your marketability.
• Professional Development Budget: Utilize the provided budget for relevant courses, certifications, conferences (e.g., UX/UI, design systems, accessibility), or workshops to expand your skillset.

📝 Enhancement Note: The challenges are inherent to a growing company in a competitive industry. They present significant opportunities for a driven Senior UI Designer to make a substantial impact and accelerate their career growth.

💡 Interview Preparation

Strategy Questions:

• Design System Philosophy: "Describe your approach to building and maintaining a scalable design system. What are the key components, governance strategies, and how do you ensure adoption and evolution?" (Prepare to walk through a past system you've built or contributed to).
• Conversion-Focused Design: "How do you balance user experience with conversion optimization in your UI designs? Can you share an example where your UI design directly led to improved conversion rates?" (Have specific case studies ready with metrics).
• Collaboration & Stakeholder Management: "How do you approach collaborating with Product Managers, Developers, and Marketing teams? Describe a time you had to influence stakeholders to adopt a particular design direction." (Focus on communication strategies and conflict resolution).

Company & Culture Questions:

• QiH Group's Digital Presence: "What are your initial impressions of QiH Group's current digital brands and UI? Where do you see opportunities for improvement or innovation?" (Research their websites thoroughly).
• Data-Driven Design: "How do you incorporate data and analytics into your design process? What tools do you use, and how do you measure the success of your UI designs?" (Be ready to discuss A/B testing, user feedback loops, etc.).
• Mentorship Style: "Describe your experience mentoring junior designers. What is your approach to providing feedback and fostering growth?" (Prepare examples of guidance you've given).

Portfolio Presentation Strategy:

• Structure Is Key: Organize your portfolio presentation logically. Start with a brief overview of your experience, then dive into 2-3 detailed case studies.
• Problem-Solution-Impact: For each case study, clearly define the problem statement, your role and process, the solutions you designed (showcasing UI and Figma expertise), and the quantifiable impact or results.
• Highlight Design Systems: Dedicate specific slides or a section to showcase your design system work, detailing its architecture, components, and benefits.
• Visual Storytelling: Use high-quality visuals, mockups, and interactive prototypes where possible to illustrate your design thinking and final output.
• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging and covers key points without being overly long. Be prepared for Q&A.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill, but also process maturity, strategic thinking, and a clear understanding of how design drives business outcomes in a performance-oriented environment. Your portfolio is your primary evidence.

📌 Application Steps

To apply for this Senior UI Designer position:

• Submit your application through the provided link on Ashby. Ensure your resume and portfolio link are up-to-date.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in mobile-first responsive design, conversion-led UI, and design system development using Figma. Prioritize examples relevant to performance marketing or high-growth digital products.
• Resume Optimization: Clearly articulate your 5+ years of UI design experience, emphasizing leadership, mentorship, and quantifiable achievements. Integrate keywords such as "Figma," "Design Systems," "UI Design," "Conversion Optimization," and "Agile."
• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, problem-solving, and the impact of your designs. Prepare to articulate your approach to design systems and cross-functional collaboration.
• Company Research: Thoroughly research QiH Group's brands, industry position, and company values. Understand their performance-led approach and how your design skills can contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations/industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.