Senior UI Designer

📍 Job Overview

Job Title: Senior UI Designer

Company: Avaron AB

Location: Stockholm, Stockholm, Sweden

Job Type: FULL_TIME

Category: Design & Creative Operations

Date Posted: 2026-03-30

Experience Level: 10+ Years

🚀 Role Summary

• This role is a blend of hands-on UI design craft and creative leadership within a premium e-commerce context, focusing on elevating visual quality and digital storytelling.

• You will act as a specialist and advisor, defining and evolving the UI language to ensure a premium aesthetic and aspirational expression for key commercial and fashion-driven moments.

• Key responsibilities include shaping visual narratives, mentoring junior designers in UI craft, and fostering a stronger sense of quality, taste, and consistency across design teams.

• This position requires close collaboration with product designers, developers, and product managers to translate strategic visions into polished, high-end digital experiences, impacting both visual direction and design maturity.

📝 Enhancement Note: The raw job description focuses heavily on UI and visual design within an e-commerce context. While the title is "Senior UI Designer," the emphasis on "visual quality, digital storytelling, and product feel" strongly suggests a role that interfaces heavily with Go-To-Market (GTM) strategies, particularly in areas like campaign execution, seasonal launches, and brand expression. This role can be framed within a broader "Design & Creative Operations" category, as it involves not just design execution but also process, mentorship, and strategic visual direction that supports commercial objectives. The "senior" level and emphasis on mentoring indicate a need for strong operational understanding of design team workflows and output quality control, aligning with operational principles.

📈 Primary Responsibilities

• Evolve and refine the UI language, ensuring a consistent premium aesthetic and high level of craft across all digital touchpoints.

• Shape compelling visual storytelling for critical commercial and fashion-driven moments, including seasonal launches, major campaigns, and brand collaborations.

• Define clear desired-state visual directions and develop persuasive visual narratives to inspire and align design teams and key stakeholders.

• Mentor and guide other designers in advanced UI craft, fostering a collective improvement in visual quality, brand taste, and aesthetic consistency.

• Collaborate intimately with product designers, developers, product managers, and other cross-functional stakeholders to transform concepts into meticulously polished digital experiences.

• Infuse a forward-looking perspective by bringing trend awareness and visual inspiration, grounded in the principles of premium digital product design.

• Enhance the overall product feel and user experience through meticulous attention to interaction details, including user flows, interface states, transitions, and micro-interactions.

📝 Enhancement Note: The responsibilities highlight a strategic and leadership-oriented approach to UI design. The emphasis on "shaping visual storytelling," "defining clear desired-state directions," and "mentoring designers" points towards operational aspects of design management, including process definition, quality assurance, and team development, which are crucial in a senior role supporting GTM initiatives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Graphic Design, Interaction Design, Digital Media, or a related field is typically expected for senior-level roles in design.

Experience: Minimum of 10+ years of progressive experience in UI design, with a significant portion focused on premium or luxury e-commerce environments.

Required Skills:

• Senior-level proficiency in UI design, with a demonstrated ability to lead and innovate.

• Proven experience in e-commerce, specifically within luxury, premium, or high-end lifestyle/fashion brands.

• Exceptional UI craft, characterized by a sharp eye for pixel-perfect detail, refined digital aesthetics, and the creation of clean, modern interfaces.

• Strong capabilities in interaction design, encompassing user flows, defining interface states, designing seamless transitions, and crafting impactful micro-interactions.

• Experience operating effectively within agile development methodologies or product-led organizations.

• Solid understanding and practical application of design systems, scalable design frameworks, and cross-platform design patterns.

• Advanced storytelling and presentation skills, with the ability to articulate and champion design decisions to diverse audiences.

• Demonstrated ability to mentor other designers, providing guidance and fostering a higher standard of visual quality and design execution.

Preferred Skills:

• Experience with advanced animation and motion design principles to enhance user experience.

• Familiarity with user research methodologies to inform UI design decisions.

• Proficiency in A/B testing and data analysis to optimize UI elements for performance.

• Experience in defining and maintaining brand guidelines within a digital product context.

📝 Enhancement Note: The "10+" years of experience aligns with a senior leadership or specialist role. The emphasis on e-commerce, luxury/fashion brands, and specific design skills like interaction design and micro-interactions are critical for candidates aiming to impress in this specialized niche. The ability to mentor and manage stakeholders suggests an operational component to the role beyond pure design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-7 high-impact projects, with a strong emphasis on UI design within premium e-commerce or luxury fashion contexts.

• Detailed case studies for at least 2-3 key projects, clearly articulating the problem, your design process, strategic decisions, and quantifiable outcomes.

• Demonstrations of UI language evolution, visual storytelling for commercial campaigns, and refined interaction details (flows, states, micro-interactions).

• Evidence of working with and contributing to design systems, including examples of scalable components and pattern application.

Process Documentation:

• Case studies should detail the design process from initial concept through to final implementation, highlighting collaboration with development and product teams.

• Documentation of how design decisions were informed by user needs, business objectives, and brand strategy.

• Examples of how UI consistency and quality were maintained across multiple touchpoints and platforms.

• Evidence of iterative design improvements based on feedback, performance data, or A/B testing.

📝 Enhancement Note: For a Senior UI Designer role, a portfolio is paramount. The emphasis here is on showcasing not just aesthetic skill but also strategic thinking, process rigor, and demonstrable impact, particularly in a commercial context like e-commerce. This aligns with operations' need for clear process and measurable results.

💵 Compensation & Benefits

Salary Range: For a Senior UI Designer role in Stockholm with 10+ years of experience in premium e-commerce, the estimated annual salary range is approximately SEK 650,000 - SEK 900,000. This estimate is based on industry benchmarks for senior design roles in major European tech hubs, considering the specialized nature of luxury/fashion e-commerce and the cost of living in Stockholm.

Benefits:

• Permanent employment with Avaron AB, offering job security and career stability.

• Competitive occupational pension plan, contributing to long-term financial security.

• Annual wellness allowance of SEK 5,000, supporting employee health and well-being.

• Opportunity to work on high-profile projects within the premium e-commerce sector.

• Continuous professional development and growth opportunities within a consulting framework.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with flexibility often available depending on project needs and team agreements.

📝 Enhancement Note: The salary estimate is based on publicly available data for senior UX/UI designers in Stockholm, factoring in the specialized industry (luxury e-commerce) and extensive experience requirement. The benefits are directly from the provided text, with an added note on professional development, common for consultancy roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the consulting sector, specifically focusing on connecting skilled professionals with assignments. Avaron AB itself is a consultancy, while the assignment is within the e-commerce sector, focusing on premium/luxury brands. This dual industry context implies a professional, results-oriented culture at Avaron and a sophisticated, brand-conscious environment for the assignment.

Company Size: Avaron AB's size is not explicitly stated, but consulting firms of this nature often range from small to medium-sized enterprises (SMEs) to larger organizations. The assignment environment within premium e-commerce could be a large enterprise or a well-established mid-sized company. For operations professionals, this means potentially varying levels of established processes and team structures.

Founded: Avaron AB's founding date is not provided. However, its focus on permanent employment for consultants suggests a stable, established business model.

Team Structure:

• The UI Designer will be part of a dedicated product/design team within the client's e-commerce organization, likely comprising Product Designers, UX Researchers, Developers, Product Managers, and potentially other specialists.

• Reporting will likely be to a Design Lead, Head of Product, or a similar managerial role within the client organization, with Avaron AB providing overarching employment and support.

Methodology:

• The assignment operates within an agile or product-led environment, emphasizing iterative development, rapid prototyping, and continuous feedback loops.

• Data analysis and user insights will likely inform design decisions, requiring a data-driven approach to UI evolution and optimization.

• Workflow planning and optimization will be crucial for ensuring efficient design delivery and integration with development sprints.

• Automation and efficiency practices may be sought for design system management and repetitive design tasks.

Company Website: https://jobs.avaron.se

📝 Enhancement Note: Understanding the dual nature of Avaron AB (consultancy) and the client (premium e-commerce) is key. The operations professional should anticipate a professional consulting environment at Avaron and a dynamic, brand-focused, agile environment for the actual assignment.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior Individual Contributor (IC) or a Specialist/Lead role within the design function. It’s a position for an experienced professional who can operate with autonomy, influence strategic direction, and mentor others, rather than managing a large team directly.

Reporting Structure: The Senior UI Designer will report to a Design Lead, Head of Product, or a Product Manager within the client organization. They will collaborate closely with a cross-functional team, including developers and product managers, and will also have a relationship with Avaron AB for employment matters.

Operations Impact: The operations impact of this role is significant. By elevating the UI language, sharpening visual storytelling, and ensuring a premium aesthetic, the designer directly influences brand perception, customer engagement, and conversion rates within the e-commerce platform. This role is critical for translating brand strategy into tangible digital experiences that drive commercial success.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in design system management, cross-platform pattern definition, and scalable UI frameworks.

• Leadership Development: Gain experience in creative leadership, mentorship, and influencing design strategy within a product-led environment.

• Specialization: Further specialize in premium e-commerce UX/UI, visual storytelling, and interaction design for high-end brands.

• Consulting Career: As a permanent consultant with Avaron AB, there may be opportunities to take on diverse assignments, gain broader industry exposure, and potentially move into more strategic consulting roles or client-side leadership positions.

📝 Enhancement Note: The growth opportunities are framed to appeal to operations-minded designers who value structured development, leadership potential, and strategic impact. The dual aspect of being employed by a consultancy while working on client assignments offers unique career progression paths.

🌐 Work Environment

Office Type: The role is based on-site in Stockholm. This implies a traditional office environment within the client's premises, designed to foster collaboration and innovation.

Office Location(s): Centralplan 15, Stockholm, 111 20, Sweden. This is a central Stockholm location, likely accessible via public transport.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for frequent interaction with product designers, developers, product managers, and other stakeholders.

• Access to modern design tools and technology will be standard, supporting the creation of high-fidelity mockups, prototypes, and design system components.

• The environment will likely encourage an iterative workflow, with regular design reviews, stand-ups, and brainstorming sessions.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. While on-site, there may be some flexibility in working hours, but core hours are expected for team collaboration and agile ceremonies.

📝 Enhancement Note: The 'on-site' requirement in a central Stockholm location is a key detail for candidates. The emphasis on collaboration and access to tools points to a dynamic, modern design studio or office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly in premium e-commerce UI.

• Portfolio Presentation & Discussion: A session where you present selected case studies from your portfolio, demonstrating your UI craft, interaction design skills, strategic thinking, and ability to articulate design decisions. Expect in-depth questions about your process, rationale, and impact.

• Skills Assessment/Workshop: Potentially a hands-on design exercise or a collaborative workshop to evaluate your problem-solving approach, UI ideation, and ability to work within a team/agile context.

• Stakeholder/Team Interviews: Meetings with key stakeholders (Product Managers, Developers, Design Leads) to assess collaboration skills, cultural fit, and ability to mentor.

• Final Interview: A concluding discussion, possibly with a senior leader at Avaron AB or the client, to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your senior-level UI expertise in luxury or premium e-commerce. Prioritize quality over quantity.

• Tell a Story: For each case study, clearly articulate the "why" behind your design decisions, focusing on problem-solving, user needs, and business objectives.

• Highlight Impact: Quantify your achievements whenever possible (e.g., improved conversion rates, enhanced user engagement, streamlined user flows).

• Showcase Craft: Ensure your portfolio visually represents pixel-perfect execution, refined aesthetics, and thoughtful interaction design.

• Demonstrate Process: Explain your workflow, including research, ideation, iteration, and collaboration with development and product teams.

• Address Mentorship: Include examples or discuss your approach to mentoring junior designers and elevating team quality.

Challenge Preparation:

• Be prepared for a design challenge that might involve refining an existing UI, creating a new feature concept, or solving a specific e-commerce interaction problem.

• Practice articulating your thought process clearly and concisely, as if presenting to stakeholders.

• Understand the premium/luxury brand context and how it influences design decisions.

• Be ready to discuss how you would implement and maintain a design system within an agile environment.

📝 Enhancement Note: The interview process for a senior design role is rigorous, emphasizing portfolio strength, strategic thinking, and collaborative capabilities. Operations professionals should prepare to demonstrate not just design skill but also process understanding and leadership potential.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma (highly likely, given industry trends and collaborative nature), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Prototyping Tools: Figma, InVision, ProtoPie, Principle (for advanced micro-interactions).

• Design Systems: Experience with building, contributing to, or maintaining design systems (e.g., using tools integrated with Figma/Sketch).

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of analytics platforms like Google Analytics, Adobe Analytics, or specific e-commerce analytics tools may be beneficial for understanding user behavior and performance data.

CRM & Automation:

• Generally not directly used by UI designers, but awareness of how CRM data or marketing automation platforms might influence user journeys or personalization within the e-commerce experience could be advantageous.

• Understanding of project management and collaboration tools like Jira, Confluence, Asana, or Trello is expected for agile environments.

📝 Enhancement Note: Proficiency in modern design tools like Figma is almost a prerequisite. The emphasis on design systems and collaboration tools like Jira highlights the operational aspects of design workflows.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to pixel-perfect execution, refined aesthetics, and a high standard of visual quality in all design outputs.

• Collaboration & Communication: Openness to feedback, proactive communication with cross-functional teams, and a collaborative spirit to achieve shared goals.

• User-Centricity & Brand Alignment: Designing with a strong understanding of user needs while ensuring all visual expressions are deeply aligned with the premium brand identity.

• Innovation & Continuous Improvement: A drive to explore new visual trends, refine interaction details, and continuously elevate the digital product experience.

• Mentorship & Growth: A culture that values knowledge sharing, supporting the development of colleagues, and fostering a learning environment.

Collaboration Style:

• Cross-functional Integration: Active participation in agile ceremonies, design reviews, and brainstorming sessions with product managers, developers, and marketing specialists.

• Iterative Process: Embracing a culture of continuous feedback and iteration, where designs are shared early and often for constructive critique.

• Knowledge Sharing: Willingness to share expertise, best practices, and insights on UI design and visual storytelling, particularly through mentorship.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational rigor, crucial for a senior role supporting commercial objectives in a premium e-commerce setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Elevating Premium Aesthetic: Maintaining and elevating a sophisticated, premium aesthetic in a fast-paced e-commerce environment, ensuring consistency across diverse campaigns and product lines.

• Balancing Craft and Speed: Delivering high-fidelity, pixel-perfect UI work within agile timelines and iterative development cycles.

• Influencing Stakeholders: Effectively advocating for design decisions and influencing stakeholders with varying levels of design understanding, especially in a product-led setting.

• Mentoring Diverse Skill Sets: Guiding and mentoring designers with different experience levels and specializations towards a unified vision of quality and craft.

Learning & Development Opportunities:

• Advanced Interaction Design: Opportunities to explore and implement cutting-edge interaction patterns and micro-interactions that enhance premium user experiences.

• Visual Storytelling Mastery: Deepening expertise in crafting compelling visual narratives for high-impact commercial and fashion-driven initiatives.

• Design System Expansion: Contributing to the growth and evolution of a scalable design system for a premium brand.

• Consulting Expertise: Gaining exposure to various projects and client needs through Avaron AB, enhancing adaptability and broad industry knowledge.

📝 Enhancement Note: Challenges are framed to highlight opportunities for skill development and strategic problem-solving, common in senior operations-adjacent roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly evolved a UI language for a premium brand. What was your process, and what was the impact?" (Focus on strategic thinking, process, and results.)

• "How would you approach defining the visual storytelling for a major seasonal fashion launch in an e-commerce context?" (Demonstrate understanding of brand, narrative, and commercial goals.)

Company & Culture Questions:

• "How do you ensure consistency and maintain a high level of craft when working with multiple product teams or designers?" (Assess collaboration and quality control.)

• "What is your approach to mentoring junior designers, and how do you foster a culture of design excellence?" (Evaluate leadership and team development skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project and your role, then dive into the problem, your strategic approach, key design decisions, and demonstrable outcomes.

• Visual Storytelling: Use compelling visuals and concise explanations to guide the interviewer through your design journey. Highlight the "before and after" where applicable.

• Focus on Process: Clearly articulate your design process, emphasizing how you gathered requirements, iterated, collaborated, and solved problems.

• Quantify Results: Present metrics and KPIs that prove the success of your designs. If direct metrics aren't available, discuss anticipated impacts or qualitative feedback.

• Tailor to the Role: Emphasize projects that align with premium e-commerce, luxury brands, and advanced UI/interaction design.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, operational execution, and leadership potential, aligning with the senior and specialized nature of the role.

📌 Application Steps

To apply for this Senior UI Designer position:

• Submit your application through the Avaron AB job portal link provided.

• Customize Your Resume: Tailor your resume to highlight your 10+ years of UI design experience, emphasizing your work in premium/luxury e-commerce, specific UI craft skills, interaction design expertise, and any mentorship experience. Use keywords from the job description like "UI language," "visual storytelling," "design systems," and "premium aesthetic."

• Curate Your Portfolio: Select your strongest projects that directly showcase your ability to create high-end digital experiences within e-commerce. Ensure case studies clearly articulate your process, strategic thinking, and impact. Prepare to walk through your portfolio confidently.

• Prepare for Case Studies: Be ready to discuss your process for defining UI language, shaping visual narratives for commercial moments, and improving interaction details. Practice articulating your rationale for design decisions.

• Research Avaron AB and the E-commerce Sector: Understand Avaron's consulting model and the current trends and expectations within the premium e-commerce and fashion industries to demonstrate your industry awareness and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.