Senior Specialist (UX/UI), Digital Operations

📍 Job Overview

Job Title: Senior Specialist (UX/UI), Digital Operations Company: AXA Location: Singapore, Singapore Job Type: Full-time, Regular Category: Digital Operations / User Experience & User Interface Design Date Posted: August 07, 2025 Experience Level: Mid-Senior (3-5 years) Remote Status: On-site

🚀 Role Summary

• Drive end-to-end digital design sprint execution and optimization for AXA's digital platforms and customer journeys.
• Manage and evolve AXA's corporate design framework and tools to ensure consistency and efficiency.
• Collaborate with cross-functional teams to understand user needs and emerging trends for enhanced customer experience.
• Ensure the UX/UI is intuitive and consistent across all digital assets, aligning with business and customer KPIs.
• Translate business requirements into user flows, wireframes, mock-ups, and prototypes.

📝 Enhancement Note: While the title is "Senior Specialist (UX/UI), Digital Operations," the core responsibilities and requirements strongly indicate a primary focus on UX/UI Design within a digital operations context, rather than a broad operations management role. The emphasis is on user-centric design, process optimization through design, and collaboration with digital product teams.

📈 Primary Responsibilities

• Support the UX/UI Lead in managing workstreams for digital integration programs, including business-as-usual design activities, integration, and rebranding initiatives across the organization.
• Collaborate closely with Group-level and local stakeholders to gather user insights, identify design opportunities, and implement UX/UI guidelines and best practices to minimize repetitive work and ensure brand consistency.
• Act as a gatekeeper to ensure UX/UI is intuitive and consistent across customer journeys, clearly articulating design principles and aligned UX/UI in design requirements and wireframes.
• Manage design operations, including digital design, UI, and UX, taking responsibility for the final design and creative output to meet business and customer KPIs such as improved NPS, customer acquisition, and website performance.
• Translate business and user requirements into detailed user flows, wireframes, mock-ups, and interactive prototypes that enhance the user experience across a wide range of digital assets and interfaces.
• Partner with Digital Product Owners and stakeholders to ensure the successful delivery of both customer-centric and business-aligned digital solutions.
• Drive the optimization of customer experience across digital platforms by understanding emerging trends and technologies, and applying them to journey design planning.
• Contribute to achieving business and customer Key Performance Indicators (KPIs) by enhancing user experience, which may include improving Net Promoter Score (NPS), customer acquisition rates, website performance, and supporting new service and product launches.

📝 Enhancement Note: The responsibilities highlight a blend of individual design contribution and operational management of the design process. The role requires not only creative execution but also strategic thinking in managing design frameworks, collaborating across departments, and ensuring design outputs align with business objectives and performance metrics.

🎓 Skills & Qualifications

Education:

• Degree holder in Business Administration or a related field.

Experience:

• Minimum 3-5 years of experience in UX/UI design, encompassing iterative design sprints, UX research, workshops, rapid prototyping, and concept testing.
• Proven ability in managing design operations and delivering digital design outputs.
• Experience in vendor management to ensure delivery against customer and business needs.

Required Skills:

• Human-Centric Design & Design Thinking: Strong understanding and application of human-centric design principles and customer journey mapping.
• Design Sprint Methodology: Proficient in leading and participating in design sprints to rapidly iterate on solutions.
• UX/UI Design Tools: Expertise in visualization tools such as Sketch, Figma, or InVision for creating wireframes, mock-ups, and prototypes.
• Collaborative Tools: Experience with project management and collaboration tools like Jira and Confluence for workflow management and team coordination.
• User Research & Testing: Ability to conduct user research and concept testing to validate design decisions.
• Digital Asset Design: Proficiency in translating requirements into user flows, wireframes, mock-ups, and prototypes for mobile and web-based interfaces.
• Project Management: Strong project management skills with a high level of attention to detail, capable of managing multiple competing priorities simultaneously.
• Communication & Interpersonal Skills: Excellent communication skills, including objection handling, and strong interpersonal abilities to engage effectively with diverse stakeholders.
• Problem-Solving: Digitally savvy problem solver with the ability to ideate and conceptualize solution designs.
• Results-Driven Approach: Ability to define user experience and enhance user interfaces based on data insights.

Preferred Skills:

• Financial Services Customer Journey: Good understanding of financial services customer journeys, including identifying pain points, moments of truth, and levers to drive customer behavior.
• Financial Services Regulation: Familiarity with financial services regulations related to digital assets and other compliance requirements.
• Insurance Experience: Prior experience within the insurance industry is preferred.
• UI/UX Design Certification: Possession of a UI/UX Design certification.
• Data Analytic Tools: Familiarity with data analytic tools for performance measurement and user behavior analysis.
• Creative & Versatile Thinking: Ability to be creative, versatile, challenge the status quo, and articulate design solutions clearly to stakeholders.

📝 Enhancement Note: The required skills emphasize a blend of technical design proficiency, project management capabilities, and strong stakeholder management within the financial services sector. The preference for insurance experience and digital/data analytics tools suggests a need for domain-specific knowledge and a data-informed design approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a clear progression from user research and ideation to final design implementation, demonstrating the impact of design decisions on user experience and business outcomes.
• Include examples of customer journey maps, user flows, wireframes, interactive prototypes, and high-fidelity mock-ups for both web and mobile platforms.
• Highlight projects that involved iterative design sprints and concept testing, illustrating how feedback was incorporated to refine designs.
• Demonstrate experience in managing digital design projects from conception to delivery, including the management of design frameworks and tools.
• Provide evidence of collaboration with cross-functional teams (e.g., Product Owners, Developers, Marketing) and how design solutions addressed their needs.

Process Documentation:

• Detail the process followed for each project, emphasizing the application of human-centric design principles and design sprint methodologies.
• Document how user needs were identified and translated into actionable design requirements and specifications.
• Illustrate the iterative design process, including how user feedback and data analytics were used to enhance user interfaces and customer journeys.
• Explain the approach to maintaining design consistency and managing design operations, including the use of design frameworks and collaborative tools.

📝 Enhancement Note: Applicants should prepare a portfolio that not only displays their visual design skills but also their strategic thinking, process management capabilities, and ability to drive user-centric design initiatives within a corporate environment. The emphasis on iterative processes and data-informed decisions is crucial.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: SGD 5,000 - SGD 8,000 per month.
• Methodology: This estimate is based on industry benchmarks for Senior UX/UI Specialist roles in Singapore, considering the 3-5 years of experience requirement, the specific technical skills, and the fact that AXA is a large, established financial services organization. It accounts for the cost of living in Singapore and the typical compensation bands for roles requiring specialized digital design and operations expertise.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.
• Generous paid time off (annual leave, sick leave, public holidays).
• Retirement savings plan/contributions (e.g., CPF in Singapore).
• Professional development opportunities, including training, workshops, and potential for certifications in UX/UI design and project management.
• Opportunities for career advancement within AXA's global network.
• Access to employee assistance programs for well-being support.
• Potential for performance-based bonuses or incentives.
• Collaborative work environment with access to modern design tools and technologies.

Working Hours:

• Standard Hours: Likely 40 hours per week, typical for a full-time role in Singapore (e.g., Monday to Friday, 9:00 AM to 6:00 PM).
• Flexibility: While the role is on-site, there may be some flexibility in working hours or occasional remote work arrangements depending on project needs and team policies, though the primary expectation is office presence.

📝 Enhancement Note: The estimated salary range is a projection. Actual compensation will depend on the candidate's specific experience, qualifications, and interview performance. Benefits packages for multinational corporations like AXA are generally competitive and comprehensive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance) Company Size: Large (AXA is a global leader in insurance and asset management, employing over 100,000 people worldwide). This scale offers significant opportunities for cross-functional collaboration and exposure to diverse projects and markets. Founded: 1816 (AXA has a long history, providing a stable and established corporate environment with a strong foundation in financial services).

Team Structure:

• The role is within a Digital Operations or Digital Transformation team, working closely with a UX/UI Lead.
• This team likely collaborates extensively with Digital Product Owners, IT/Development teams, Marketing, and various business units across AXA Singapore and potentially the wider APAC region.
• Reporting structure will be to the UX/UI Lead, who in turn may report to a Head of Digital or a similar senior leadership role overseeing digital strategy and operations.

Methodology:

• Data-Driven Design: Emphasis on using user data, analytics, and customer feedback to inform design decisions and measure impact.
• Agile/Lean Principles: Likely adoption of agile methodologies (like design sprints) for rapid iteration and efficient delivery of digital products and features.
• Cross-Functional Collaboration: A strong focus on working collaboratively with diverse teams to achieve shared business objectives.
• Process Optimization: Continuous improvement of digital processes and customer journeys through design and technology.

Company Website: https://www.axa.com/

📝 Enhancement Note: Working at a large, reputable financial institution like AXA means adhering to established processes and compliance standards while also being part of a forward-thinking digital transformation. The environment likely values expertise, collaboration, and a commitment to customer-centricity.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Specialist role, indicating a mid-to-senior level position within the operations and digital design function. It requires a solid foundation of experience and the ability to work independently on complex design tasks while also supporting leadership. Reporting Structure: The role reports to a UX/UI Lead, suggesting a clear hierarchy within the design team. This provides opportunities for mentorship and guidance from a more experienced professional. Operations Impact: The role directly impacts customer acquisition, satisfaction (NPS), and the overall digital user experience. By optimizing digital platforms and customer journeys, this position contributes significantly to AXA's business objectives, revenue generation, and brand perception in the digital space.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX/UI design, such as interaction design, user research, or accessibility within the financial services context.
• Leadership: Progress to a UX/UI Lead or Managerial role, overseeing design teams and strategy.
• Broader Operations Exposure: Transition into other digital operations roles, product management, or digital strategy positions within AXA.
• Skill Development: Gain exposure to a wide range of digital transformation projects, new technologies, and regulatory landscapes within the financial services industry.
• Global Mobility: Potential to work on international projects or relocate to other AXA offices globally, given AXA's multinational presence.

📝 Enhancement Note: This role offers a strong foundation for a career in digital design and operations within the financial services sector. The growth path is likely geared towards specialization in UX/UI leadership or broader strategic roles within digital transformation.

🌐 Work Environment

Office Type: The role is specified as "On-site," implying a traditional office environment. This suggests a dedicated workspace within AXA's Singapore offices. Office Location(s): AXA has offices in Singapore, likely in a central business district area accessible via public transportation. Workspace Context:

• Collaborative Spaces: Expect a workplace designed to foster collaboration, with meeting rooms, breakout areas, and potentially open-plan workstations.
• Tools & Technology: Access to industry-standard design software (Figma, Sketch, InVision), project management tools (Jira, Confluence), and other digital collaboration platforms.
• Team Interaction: Frequent interaction with the UX/UI Lead, fellow designers, Product Owners, and other stakeholders for design reviews, project planning, and knowledge sharing.

Work Schedule:

• Standard business hours (e.g., 9 AM to 6 PM, Monday to Friday) are expected for an on-site role, with potential for some flexibility.
• The nature of digital operations may sometimes require responsiveness outside of standard hours for critical project deadlines or system issues, though this is not explicitly stated.

📝 Enhancement Note: The on-site nature of the role emphasizes in-person collaboration and immersion in the company culture. Candidates should be comfortable working within a structured office environment in Singapore.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios against stated requirements.
• Hiring Manager/Recruiter Call: A preliminary discussion to assess qualifications, experience, and cultural fit.
• Technical Interview/Portfolio Review: In-depth discussion of past projects, design process, problem-solving approach, and tool proficiency. This stage will heavily focus on the candidate's portfolio.
• Design Challenge/Case Study: Candidates may be asked to complete a design exercise or present a case study demonstrating their skills in a practical scenario.
• Stakeholder Interviews: Meetings with team members, cross-functional partners (e.g., Product Owners), and potentially senior leadership to evaluate collaboration skills and strategic thinking.
• Final Interview: A concluding interview, possibly with a senior executive, to make a final decision.

Portfolio Review Tips:

• Curate Select Projects: Choose 3-4 strong projects that best showcase your UX/UI skills, problem-solving abilities, and impact.
• Tell a Story: For each project, clearly articulate the problem, your role, the process (research, ideation, design, testing), the tools used, the challenges faced, and the final outcome/impact (quantify if possible).
• Highlight Process: Emphasize your design process, especially your use of human-centric design, design sprints, and data to inform decisions.
• Showcase Tool Proficiency: Clearly mention and demonstrate your skills with tools like Figma, Sketch, InVision, Jira, and Confluence.
• Demonstrate Collaboration: Include examples of how you worked with stakeholders and cross-functional teams.
• Be Prepared to Discuss: Anticipate questions about your design choices, problem-solving approach, and how you handle feedback and disagreements.

Challenge Preparation:

• Understand Design Sprints: Be ready to discuss or demonstrate your understanding of design sprint methodologies and their application.
• Customer Journey Mapping: Practice creating and presenting customer journey maps, identifying pain points and opportunities.
• Problem-Solving Scenarios: Prepare for hypothetical design problems related to financial services or digital platforms, focusing on user needs and business goals.
• Communication Skills: Practice articulating your design rationale clearly and concisely, as you'll need to explain complex ideas to non-designers.

📝 Enhancement Note: The interview process is likely rigorous, with a strong emphasis on evaluating practical design skills through a portfolio review and potentially a design challenge. Demonstrating a structured, user-centric approach and strong collaboration skills will be key to success.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping: Figma, Sketch, InVision (or similar industry-standard tools for wireframing, mockups, and interactive prototyping).
• Collaboration & Project Management: Jira, Confluence (for task tracking, workflow management, documentation, and team communication).
• User Research Platforms: Tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, SurveyMonkey, Lookback).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior on digital platforms).
• Data Visualization Tools: Tableau, Power BI, or internal AXA dashboards (for reporting on KPIs and presenting insights).
• A/B Testing Tools: Optimizely, Google Optimize (for testing design variations and measuring impact).

CRM & Automation:

• CRM System: Salesforce or similar (for understanding customer data and interactions, though direct management may not be required).
• Marketing Automation: HubSpot, Marketo (understanding how digital touchpoints integrate with marketing efforts).
• Integration Platforms: Awareness of how different digital systems connect and exchange data.

📝 Enhancement Note: Proficiency with core UX/UI design and collaboration tools is essential. Familiarity with analytics and data visualization tools will be a significant advantage, indicating a data-informed approach to design optimization.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A core value focused on understanding and meeting customer needs through exceptional digital experiences.
• Collaboration: Emphasis on teamwork and cross-functional partnerships to achieve shared goals.
• Innovation & Agility: Encouraging new ideas, embracing change, and adapting quickly to evolving digital trends and customer expectations.
• Data-Driven Decision Making: Valuing the use of data and analytics to guide strategies, measure outcomes, and drive continuous improvement.
• Excellence & Quality: Commitment to delivering high-quality design work and operational efficiency.

Collaboration Style:

• Cross-Functional Integration: Active engagement with Product Owners, developers, marketing, and business stakeholders to ensure alignment and successful project delivery.
• Open Communication: Encouraging transparent and honest communication, including constructive feedback on designs and processes.
• Knowledge Sharing: Fostering an environment where team members share insights, best practices, and learnings to elevate the collective expertise.
• Iterative Feedback Loops: Regularly seeking and incorporating feedback throughout the design and development lifecycle.

📝 Enhancement Note: The culture likely balances the structured environment of a large financial institution with the dynamic needs of digital transformation. Expect a professional, collaborative, and results-oriented atmosphere where data and customer needs are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business/Regulatory Constraints: Navigating the complexities of financial services regulations while ensuring intuitive and user-friendly digital experiences.
• Managing Diverse Stakeholder Expectations: Aligning design vision and execution with the varied priorities of different departments and leadership levels.
• Driving Adoption of Design Standards: Ensuring consistent application of the design framework across numerous digital assets and teams.
• Keeping Pace with Digital Trends: Continuously adapting to new technologies, design patterns, and evolving user expectations in the digital landscape.

Learning & Development Opportunities:

• Advanced UX/UI Training: Access to specialized courses, workshops, and certifications in areas like interaction design, usability testing, accessibility, and design leadership.
• Financial Services Domain Expertise: Deepening knowledge of insurance products, customer lifecycles, and regulatory requirements within the financial sector.
• Digital Transformation Exposure: Gaining hands-on experience with large-scale digital transformation initiatives and cross-functional projects.
• Mentorship Programs: Opportunities to be mentored by senior UX/UI leads or digital strategists within AXA.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges in a regulated industry and grow significantly in expertise within digital design and operations. The company's global presence offers diverse learning avenues.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conducting a design sprint. What are the key stages, and what is your role in each?" (Be ready to discuss facilitation, synthesis, and iteration).
• "How do you balance user needs with business objectives and technical constraints when designing a digital product?" (Focus on user-centricity, data, and collaborative problem-solving).
• "Walk us through a challenging customer journey you've mapped and optimized. What were the key pain points, and what solutions did you implement?" (Use a STAR method approach, highlighting your process and results).
• "How do you ensure consistency in UX/UI design across multiple digital platforms and touchpoints?" (Discuss design systems, style guides, and collaboration).

Company & Culture Questions:

• "What excites you about AXA and the financial services industry?" (Research AXA's recent initiatives, values, and market position).
• "How do you approach collaboration with Product Owners and Development teams?" (Emphasize communication, shared goals, and mutual respect).
• "How do you measure the success of your UX/UI designs?" (Discuss relevant KPIs like NPS, conversion rates, task completion success, and user satisfaction).
• "How do you stay updated on the latest UX/UI trends and technologies?" (Mention industry publications, conferences, online communities, and continuous learning).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps chronologically or by project type, with brief introductions for each case study.
• Visuals: Use high-quality visuals for mockups, wireframes, and prototypes. Ensure they are clear and easy to understand.
• Narrative: For each project, tell a compelling story that highlights your problem-solving skills, design process, and the impact of your work.
• Conciseness: Be prepared to present key projects within a limited timeframe, focusing on the most relevant aspects for this role.
• Interactivity: If possible, have interactive prototypes ready to demonstrate user flows and functionality.

📝 Enhancement Note: Preparation should focus on showcasing a strong understanding of UX/UI principles, a structured design process, the ability to collaborate effectively, and how your work drives tangible business results within a financial services context.

📌 Application Steps

To apply for this Senior Specialist (UX/UI), Digital Operations position:

• Submit your application through the official AXA careers portal link provided.
• Portfolio Preparation: Curate a digital portfolio that prominently features 3-4 of your strongest UX/UI projects. Ensure each case study clearly outlines the problem, your specific role and contributions, the design process (including user research, journey mapping, sprints, prototyping), the tools used (Figma, Sketch, Jira, etc.), and the measurable impact or outcomes achieved.
• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in this job description, such as "UX/UI Design," "Digital Operations," "Customer Journey Mapping," "Design Sprints," "Stakeholder Management," and specific tools like "Figma" and "Jira." Quantify achievements wherever possible (e.g., "Improved user task completion rate by 15%").
• Interview Practice: Prepare to discuss your portfolio projects in detail, focusing on your design rationale, problem-solving approach, and how you collaborate with cross-functional teams. Practice answering behavioral and situational questions related to design challenges and stakeholder management.
• Company Research: Familiarize yourself with AXA's digital presence, recent initiatives in digital transformation, and its position within the financial services industry. Understand AXA's core values and how they translate into their digital operations and customer experience strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.