Senior Product Designer - Upper Funnel (eCommerce)

📍 Job Overview

Job Title: Senior Product Designer - Upper Funnel (eCommerce) Company: Decathlon Digital EN Location: Paris, Paris, France Job Type: Full-time Category: Product Design / User Experience (UX) / eCommerce Operations Date Posted: 2025-07-22T15:34:13 Experience Level: Mid-Senior (5-10 years) Remote Status: On-site

🚀 Role Summary

• Design and iterate on user-centric product experiences for the upper funnel of Decathlon's eCommerce platform, focusing on customer acquisition and initial engagement.
• Collaborate closely with cross-functional teams, including product managers, engineers, and marketing specialists, to translate business objectives and user needs into intuitive and impactful design solutions.
• Leverage data analysis and user research to inform design decisions, optimize conversion funnels, and drive continuous improvement in user journeys.
• Champion a user-first approach, ensuring that all design outputs align with Decathlon's brand identity, sustainability goals, and commitment to enhancing sports experiences through technology.

📝 Enhancement Note: While the core of the role is Product Design, the focus on "Upper Funnel" within an "eCommerce" context strongly implies a significant emphasis on user acquisition, discovery, and initial conversion stages. This necessitates an understanding of marketing operations, customer journey mapping, and conversion rate optimization (CRO) principles, which are critical for success in revenue operations and Go-To-Market (GTM) strategies. The mention of "value chain optimization" further supports this operational perspective.

📈 Primary Responsibilities

• Lead the end-to-end design process for key features within the upper eCommerce funnel, from conceptualization and wireframing to high-fidelity prototyping and user testing.
• Conduct user research, usability testing, and A/B testing to gather insights and validate design hypotheses, ensuring data-driven decision-making for product enhancements.
• Develop and maintain design systems, style guides, and component libraries to ensure consistency and scalability across the digital product ecosystem.
• Collaborate with engineering teams to ensure accurate implementation of designs, providing detailed specifications and ongoing support throughout the development lifecycle.
• Contribute to defining and measuring key performance indicators (KPIs) related to user engagement, conversion rates, and customer satisfaction within the upper funnel.
• Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, eCommerce, and sustainability to continuously elevate the product offering.

📝 Enhancement Note: The responsibilities indicate a need for a designer who understands the business impact of their work. This includes not just aesthetic execution but also driving measurable outcomes like conversion rates and customer acquisition, which are core concerns for Sales Operations and Revenue Operations teams focused on GTM efficiency.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a related field, or equivalent practical experience.

Experience:

• 5-10 years of professional experience in Product Design, UX/UI Design, or a similar role, with a strong portfolio showcasing expertise in eCommerce platforms.
• Proven experience in designing for customer acquisition, conversion optimization, and user engagement within digital products.
• Demonstrated ability to work effectively in agile development environments and collaborate with cross-functional teams.

Required Skills:

• Product Design: Expertise in user-centered design principles, wireframing, prototyping, and visual design.
• User Experience (UX) Research: Proficiency in conducting user interviews, usability testing, persona development, and journey mapping.
• eCommerce Platforms: Deep understanding of online retail user flows, conversion funnels, and best practices for optimizing the customer journey.
• Design Tools: Mastery of industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, or similar.
• Cross-Functional Collaboration: Excellent communication and interpersonal skills to effectively partner with product management, engineering, marketing, and data teams.

Preferred Skills:

• Data Analysis & Interpretation: Ability to analyze user data, website analytics (e.g., Google Analytics), and A/B test results to derive actionable design insights.
• Sustainability in Design: Understanding of sustainable design principles and how to integrate them into digital product development.
• Agile Methodologies: Experience working within Scrum or Kanban frameworks, participating in sprint planning, reviews, and retrospectives.
• Information Architecture: Skill in organizing and structuring content and navigation for optimal user experience.
• Motion Design/Animation: Basic understanding or experience with motion design to enhance user interactions and product storytelling.

📝 Enhancement Note: The "5-10 years" experience level for a "Senior" role suggests a need for candidates who can operate with a high degree of autonomy and strategic input. The emphasis on eCommerce and conversion implies a need for skills directly relevant to GTM operations, such as understanding sales funnels and customer acquisition metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in designing impactful user experiences for eCommerce platforms, with a focus on upper-funnel optimization.
• Case studies that clearly articulate a design problem, the user research and ideation process, the design solution, and the measurable impact on key business metrics (e.g., conversion rates, user engagement, bounce rates).
• Examples of wireframes, user flows, interactive prototypes, and high-fidelity visual designs that showcase a deep understanding of user psychology and interaction design.
• Demonstration of how you've collaborated with stakeholders, incorporated feedback, and iterated on designs based on data and user insights.
• Evidence of contributions to design systems or style guides, showcasing consistency and scalability in your design approach.

Process Documentation:

• Showcase examples of how you have documented design processes, user research findings, and design rationale to facilitate team understanding and knowledge sharing.
• Illustrate your approach to user testing, including methodology, participant recruitment, and analysis of results to drive design improvements.
• Provide examples of how you have collaborated with engineering to handoff design assets and ensure faithful implementation, including detailed specifications and asset management.

📝 Enhancement Note: For a senior role in a digital-first company, a portfolio is critical. The emphasis on quantifiable results (case studies, metrics) aligns with operations expectations for demonstrating ROI and efficiency improvements.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Product Designers in Paris, France, with 5-10 years of experience in eCommerce, the estimated annual salary range is €60,000 - €85,000. This range can vary based on specific skills, experience, and negotiation.

Benefits:

• Competitive salary package.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional development, training, and attending industry conferences.
• Employee discounts on Decathlon products and services.
• Contribution to a sustainable and innovative tech environment.
• Potential for performance-based bonuses.
• Retirement savings plan contributions.

Working Hours:

• Standard French working hours, typically around 35-40 hours per week, with potential for flexibility.

📝 Enhancement Note: Salary estimation is based on aggregated data for similar roles in Paris, considering the experience level and industry. Benefits are standard for a large tech organization and are contextualized for a designer role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Sports & Outdoors), Technology, eCommerce. Decathlon is a global leader in sporting goods, and Decathlon Digital is focused on leveraging technology to enhance the sports experience for customers worldwide, with a strong commitment to sustainability and innovation. Company Size: Decathlon Digital is part of a larger global organization, employing over 5,000 experts in technology roles across multiple locations. This implies a large, resource-rich environment with potential for diverse career paths and significant impact. Founded: Decathlon was founded in 1976, establishing a long history of commitment to sports and accessibility. Decathlon Digital represents the modern, technology-driven evolution of this mission.

Team Structure:

• The Product Design team is likely part of a larger Digital organization, potentially structured by product domains (like eCommerce, Connected Experiences, Supply Chain Tech). This specific role focuses on the "Upper Funnel" of eCommerce, suggesting close collaboration with Product Management, Marketing, and Data Science teams.
• Reporting structure would typically involve a Design Lead or Head of Product/Design, with direct collaboration across engineering squads and product management.
• Cross-functional collaboration is essential, with designers working closely with Product Managers to define strategy, Engineers to build features, and Marketing teams to understand customer acquisition and campaign performance.

Methodology:

• Decathlon Digital emphasizes a tech-driven and data-informed approach to product development, aiming to push boundaries and create new sports experiences.
• Design processes likely follow agile methodologies, with a focus on iterative development, user feedback loops, and continuous improvement.
• Sustainability is a core pillar, influencing technology choices, product lifecycles, and operational efficiency.

Company Website: [Decathlon Digital website, if specifically available, otherwise Decathlon.com]

📝 Enhancement Note: The company context highlights a large, established organization with a dedicated digital arm focused on innovation and sustainability. This environment offers stability and scale, with opportunities to influence large-scale GTM strategies through product design.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Product Designer," indicating a level of expertise and autonomy beyond an entry-level or mid-level position. It suggests responsibility for owning significant product areas, mentoring junior designers, and contributing to design strategy. Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Lead within the Decathlon Digital product organization. They will work within product-focused teams, collaborating closely with Product Managers, Engineers, and Data Analysts. Operations Impact: The role has a direct impact on the "upper funnel" of the eCommerce platform, which is crucial for customer acquisition and initial revenue generation. By optimizing user journeys, improving conversion rates, and enhancing the initial customer experience, this role directly contributes to the company's Go-To-Market (GTM) success and overall revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in eCommerce UX, conversion rate optimization (CRO), or specific areas of the sports retail customer journey.
• Leadership: Progress into a Lead Product Designer, Design Manager, or Head of Design role, managing teams and setting design strategy.
• Cross-Functional Moves: Transition into Product Management, UX Research leadership, or even roles within Marketing Operations by leveraging a deep understanding of the customer journey and conversion funnels.
• Skill Development: Access to Decathlon's internal training programs, external workshops, conferences, and opportunities to lead design system initiatives or innovation projects.

📝 Enhancement Note: The "Senior" title implies a path towards leadership or deep specialization. The connection to "upper funnel" and "eCommerce" means career growth can also intersect with commercial and GTM operations expertise.

🌐 Work Environment

Office Type: Decathlon Digital operates from modern office spaces designed to foster collaboration and innovation. Expect a dynamic, tech-centric environment. Office Location(s): The primary location is Paris, France, a major European hub for technology and business. Decathlon Digital also has significant presence in Lille and Amsterdam, suggesting potential for cross-location collaboration or internal mobility.

Workspace Context:

• The workspace will likely be open-plan, promoting interaction and collaboration among design, product, and engineering teams.
• Access to the latest design software, hardware, and collaboration tools is expected.
• Opportunities for informal brainstorming sessions, design critiques, and team-building activities will be integral to the daily work experience.

Work Schedule:

• A standard 35-40 hour work week is typical in France, with Decathlon Digital likely offering some flexibility in terms of start and end times, provided core collaboration hours are met. The "on-site" requirement means consistent presence in the Paris office is expected.

📝 Enhancement Note: The on-site requirement in a major city like Paris suggests a vibrant work environment with ample opportunities for networking and professional interaction, critical for understanding broader business operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, cultural fit, and interest in Decathlon.
• Portfolio Review & Design Exercise: A detailed presentation of your portfolio, followed by a take-home design challenge or an in-person/virtual design exercise focused on a problem relevant to the upper funnel eCommerce experience. This will assess your design process, problem-solving skills, and ability to articulate design decisions.
• Hiring Manager Interview: Discussion with the hiring manager (e.g., Design Lead) to delve deeper into your experience, leadership potential, and alignment with team goals.
• Cross-Functional Interviews: Meetings with key stakeholders from Product Management, Engineering, and potentially Marketing to evaluate collaboration skills and understanding of the broader product development lifecycle.
• Final Round: Potentially a final interview with a more senior leader to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects, emphasizing those related to eCommerce, conversion, or user acquisition.
• Tell a Story: For each project, clearly define the problem, your role, your process (research, ideation, iteration), the solution, and the measurable outcomes. Quantify impact wherever possible (e.g., "increased conversion by X%," "reduced bounce rate by Y%").
• Focus on Process: Highlight your design thinking, user research methodologies, and how you made data-informed decisions. Showcase wireframes, user flows, and prototypes.
• Showcase Collaboration: Mention how you worked with engineers, product managers, and other stakeholders.
• Prepare for Questions: Be ready to answer questions about your design choices, trade-offs made, and how you handle feedback and constructive criticism.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Decathlon's brand, existing eCommerce site, and target audience.
• Define Assumptions: Clearly state any assumptions you make regarding user needs, business goals, or technical constraints.
• Structure Your Approach: Outline your design process, from problem definition to solution proposal.
• Deliver a Clear Rationale: Articulate the "why" behind your design decisions, linking them back to user needs and business objectives.
• Consider Metrics: Think about how you would measure the success of your proposed solution.

📝 Enhancement Note: The interview process is typical for senior design roles, emphasizing a thorough evaluation of both design craft and strategic thinking. The portfolio review and design challenge are key opportunities to demonstrate operations-relevant skills such as data-driven decision-making and impact measurement.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe XD, InVision, Principle.
• User Research: UserTesting.com, Lookback, Maze, Hotjar (for heatmaps/recordings).
• Collaboration: Jira, Confluence, Slack, Miro.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (or similar).
• Data Visualization: Tableau, Power BI, Looker (or internal reporting tools).
• A/B Testing: Optimizely, VWO, Google Optimize.

CRM & Automation:

• While not directly a designer's tool, understanding CRM platforms (like Salesforce, for example) and marketing automation tools can provide context for customer journeys and data flows.

📝 Enhancement Note: Proficiency with modern design tools like Figma is critical. Familiarity with analytics and A/B testing platforms is highly advantageous, as it connects design directly to business outcomes and GTM performance.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of sports enthusiasts.
• Innovation: A drive to push technological boundaries and create novel sports experiences.
• Sustainability: Integrating environmental and social responsibility into all aspects of work, from product design to operational efficiency.
• Collaboration: Fostering a team environment where diverse perspectives are valued and cross-functional partnerships thrive.
• Performance & Data-Driven: Utilizing data and analytics to inform decisions and measure the impact of design and product initiatives.

Collaboration Style:

• Expect a highly collaborative environment where designers work hand-in-hand with product managers, engineers, data scientists, and marketing specialists.
• Regular design critiques, sprint reviews, and cross-functional syncs are likely part of the workflow.
• A culture of open communication, constructive feedback, and shared ownership of product success is encouraged.

📝 Enhancement Note: The emphasis on sustainability and data-driven decision-making aligns well with modern operations principles focused on efficiency and long-term impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex user requirements and business objectives into elegant and functional design solutions for the upper funnel.
• Scale and Complexity: Designing for a global eCommerce platform with a vast product catalog and diverse user base requires careful consideration of scalability and performance.
• Rapid Iteration: Adapting to fast-paced development cycles and a continuous need for A/B testing and optimization to improve conversion metrics.
• Cross-Cultural Design: Ensuring designs are culturally relevant and accessible to a global audience.

Learning & Development Opportunities:

• Access to Decathlon's extensive internal learning resources and external training programs.
• Opportunities to attend industry conferences (e.g., UX, eCommerce, tech) to stay updated on best practices and emerging trends.
• Mentorship from senior design leaders and opportunities to mentor junior designers.
• Exposure to cutting-edge technologies and innovative projects within the sports and digital sectors.

📝 Enhancement Note: The challenges presented are common in senior design roles within large eCommerce organizations, offering significant opportunities for skill development in areas critical to GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a key metric (e.g., conversion rate, engagement) on an eCommerce platform through your design work. What was your process, and what were the results?" (Focus on quantifiable impact, process, and data usage).
• "How do you approach designing for the 'upper funnel' – what are the key considerations for user acquisition and initial engagement?" (Demonstrate understanding of customer acquisition funnels and GTM principles).
• "Walk us through your process for conducting user research and translating those insights into design decisions for a new feature." (Highlight research methodologies and data-informed iteration).
• "How do you collaborate with product managers and engineers to ensure your designs are feasible and effectively implemented?" (Showcase cross-functional collaboration and communication skills).

Company & Culture Questions:

• "What excites you about Decathlon's mission and its approach to digital transformation in sports?" (Research Decathlon's values, sustainability focus, and digital strategy).
• "How do you contribute to a collaborative team environment, and how do you handle constructive criticism of your work?" (Prepare examples of teamwork and feedback integration).
• "What are your thoughts on sustainability in product design, and how would you incorporate it into the eCommerce experience?" (Showcase understanding of Decathlon's core values).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Results.
• Quantify Impact: Use metrics and data to demonstrate the success of your designs. Be prepared to discuss the ROI of your work.
• Showcase Process: Explain how you arrived at your design solutions, highlighting user research, ideation, and iteration.
• Be Ready for Deep Dives: Expect questions about specific design choices, trade-offs, and alternative approaches you considered.
• Connect to Decathlon: Where possible, relate your past successes and approaches to Decathlon's business objectives and user base.

📝 Enhancement Note: Preparing for these types of questions requires candidates to think not just about design aesthetics but also about business impact, operational efficiency, and strategic alignment, which are core to revenue and sales operations roles.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Preparation: Curate a portfolio that prominently features 3-5 case studies demonstrating your expertise in eCommerce, upper-funnel optimization, and measurable results. Ensure your portfolio clearly outlines your design process, user research, and collaboration with stakeholders.
• Resume Optimization: Tailor your resume to highlight experience in product design, UX/UI, eCommerce, user acquisition, conversion optimization, and data analysis. Use keywords relevant to operations and GTM strategies where applicable (e.g., "conversion funnel optimization," "customer journey mapping," "data-driven design").
• Interview Practice: Prepare to articulate your design process, problem-solving approach, and impact using the STAR method (Situation, Task, Action, Result). Practice presenting your portfolio and practice answering strategy questions related to eCommerce growth and user acquisition.
• Company Research: Familiarize yourself with Decathlon's products, brand values (especially sustainability), and their digital strategy. Understand their target audience and the competitive landscape in sports retail eCommerce.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.