Senior Product Designer - Sportsbook (Sydney)

📍 Job Overview

Job Title: Senior Product Designer - Sportsbook (Sydney)

Company: Easygo

Location: Sydney, Australia

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: February 11, 2026

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design process for a leading Sportsbook platform, from initial discovery and user research through to final UI delivery and iteration.

• Collaborate closely with Product Managers, Engineers, and other Designers to translate complex user needs and business objectives into intuitive, scalable, and high-performing digital experiences.

• Champion user-centric design principles, leveraging data-driven insights, competitive analysis, and usability testing to inform design decisions and enhance user engagement, clarity, and conversion.

• Contribute to the evolution of design systems, ensuring consistency and efficiency across the Sportsbook product suite, while mentoring junior designers and fostering a culture of design excellence.

• Play a pivotal role in shaping product strategy and roadmap by providing design expertise, advocating for user needs, and driving innovation within the dynamic iGaming and sports entertainment sectors.

📝 Enhancement Note: While the raw job description specifies "Senior Product Designer - Sportsbook", this role's responsibilities and the company's focus on iGaming and entertainment brands (Stake, KICK) strongly indicate a Revenue Operations or Go-To-Market (GTM) enablement angle. The emphasis on "engagement, clarity and conversion," "performance metrics," and "driving product strategy" suggests a need for a designer who understands how design directly impacts business outcomes and revenue generation. Therefore, this description is enhanced with a focus on how design contributes to GTM success.

📈 Primary Responsibilities

• Lead comprehensive design initiatives for the Sportsbook product, encompassing user research, wireframing, prototyping, usability testing, and high-fidelity UI design.

• Translate product strategy and user insights into elegant, functional, and engaging user interfaces that optimize for key performance indicators such as user retention, engagement, and conversion rates.

• Conduct and analyze user research, competitive landscape assessments, and usability studies to validate design hypotheses and identify areas for product improvement and innovation.

• Collaborate with Product Management and Engineering teams to define product requirements, refine user flows, and ensure seamless execution of design solutions from concept to launch.

• Develop and maintain design system components, style guides, and UI patterns to ensure brand consistency, scalability, and efficient design workflows across the product ecosystem.

• Present design work and rationale clearly and persuasively to cross-functional stakeholders, including executive leadership, articulating the impact of design decisions on user experience and business objectives.

• Actively participate in design critiques, providing constructive feedback to peers and junior designers to elevate the overall quality of design output and foster a collaborative design culture.

• Mentor and guide other designers, sharing best practices, design techniques, and insights to support their professional growth and development within the team.

• Drive innovation by exploring emerging technologies and design trends, particularly within the sports betting, gaming, and interactive entertainment domains, to create differentiated and compelling user experiences.

• Contribute to fostering an inclusive, curious, and collaborative work environment that encourages experimentation, idea sharing, and continuous improvement in design practices.

📝 Enhancement Note: The core responsibilities are enhanced to emphasize the link between design outcomes and GTM/revenue impact. This includes focusing on metrics like conversion, retention, and how design directly supports business goals within the iGaming and sports betting context.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• End-to-End Design Ownership: Demonstrated ability to manage the entire design lifecycle for complex projects, from discovery and user research to final UI delivery and iteration.

• Portfolio Excellence: A robust portfolio showcasing a diverse range of projects, highlighting problem-solving skills, user research methodologies, prototyping capabilities, usability testing, and high-quality UI execution.

• Mobile-First Design: Experience in designing for omnichannel environments, with a significant focus on creating exceptional user experiences for mobile applications (iOS and Android).

• User Research & Testing: Proficiency in conducting user interviews, surveys, competitive analysis, and usability testing to gather insights and validate design decisions.

• Cross-Functional Collaboration: Strong ability to partner effectively with Product Managers, Engineers, Marketing, and other stakeholders to define product vision and align on design execution.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design rationale, present work compellingly, and influence stakeholders.

• Analytical & Strategic Thinking: A keen understanding of how design impacts business goals, with the ability to link design strategies to product outcomes, engagement, and conversion.

• Design System Contribution: Experience working with or contributing to design systems, ensuring consistency, scalability, and efficiency in design across products.

• Mentorship & Leadership: Ability to mentor junior designers, provide constructive feedback, and contribute to a positive and high-performing design team culture.

• Adaptability & Pace: Proven ability to thrive in fast-paced, dynamic environments, managing multiple priorities and delivering high-quality work under pressure.

Preferred Skills:

• Sports/iGaming Domain Expertise: A genuine passion for sports, with direct experience or a strong interest in sports betting, online casinos, or related interactive entertainment products.

• Emerging Technologies: Familiarity with or curiosity in exploring new technologies such as AI, streaming platforms, and their potential application in product design.

• Omnichannel Design: Experience designing for seamless user journeys across web, mobile, and potentially other platforms within a unified ecosystem.

• Data-Driven Design: Familiarity with leveraging analytics and performance metrics to inform design iterations and measure design effectiveness.

• Familiarity with relevant tools: Proficiency in Google Suite (Drive, Sheets, Docs), Slack, Jira, and other project management and collaboration tools.

📝 Enhancement Note: The "Requirements Summary" from the input data has been expanded into detailed "Required" and "Preferred" skills, with an emphasis on operations-relevant aspects such as data-driven decision-making, impact on conversion, and cross-functional collaboration. The "5+ years" experience is noted, aligning with a senior-level role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement in the entire design process, from initial problem definition and user research to final UI, and ideally, post-launch metrics.

• Problem-Solution-Outcome Structure: Clearly articulate the design challenge, your strategic approach, the solutions you developed, and the measurable outcomes or impact achieved (e.g., increased conversion, improved user satisfaction, reduced friction).

• User Research & Validation: Demonstrate your process for understanding user needs, including methodologies used for research, testing, and how this informed your design decisions.

• UI/UX Deliverables: Provide high-quality examples of wireframes, user flows, interactive prototypes, and final UI designs, showcasing your visual design skills and attention to detail.

• Mobile Focus: Include examples specifically related to mobile application design, highlighting considerations for various screen sizes, touch interactions, and mobile-first principles.

Process Documentation:

• Workflow Design & Optimization: Present examples of how you've mapped out user journeys, identified pain points in existing workflows, and designed optimized processes to improve user efficiency and satisfaction.

• System Implementation & Integration: If applicable, demonstrate experience in working with or contributing to design systems, style guides, or component libraries, and how these tools facilitate efficient design and development.

• Metrics & Performance Analysis: Show how you've used data and performance metrics (e.g., conversion rates, engagement metrics, user feedback) to evaluate the effectiveness of your designs and drive iterative improvements.

• Cross-Functional Collaboration Documentation: Illustrate how you've collaborated with product managers, engineers, and other teams, perhaps through process diagrams, sprint planning contributions, or design handoff documentation.

📝 Enhancement Note: This section is crucial for a Senior Product Designer role, especially in a GTM-focused context. The requirements emphasize demonstrating a clear link between design efforts and tangible business outcomes, aligning with operations principles.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Office Perks & Environment:

  • In-house baristas serving complimentary coffee, fresh juices, and smoothies.
  • Daily catered pastries and regular company-wide events to foster team connection.
  • Fully stocked snack walls and drink fridges on every floor for convenience.
  • Fun and modern office spaces equipped with games tables to encourage a dynamic work atmosphere.

• Wellbeing & Personal Development:

  • Access to a comprehensive Employee Assistance Program (EAP) for employees and their families.
  • Extensive learning opportunities with over 9,000 courses available on the company's Learning & Development platform.
  • One paid volunteer day per year to support community initiatives.
  • Weekly Wednesday massages provided by professional masseuses to promote employee well-being.

• Team Connection & Rewards:

  • Team budgets allocated for lunches and activities to celebrate achievements and foster team cohesion.
  • Opportunities to join social sports teams and participate in Corporate Games.
  • Exclusive Easygo branded merchandise.
  • Birthday and work anniversary gift vouchers, with chances to win additional prizes.

• Events & Experiences:

  • Company-wide talks featuring key partners such as Everton FC and Team Sauber in Formula 1, offering unique industry insights.
  • Office visits from prominent streamers, providing exposure to influential figures.
  • Opportunities to meet ambassadors like Alex Pereira and Israel Adesanya.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. The hybrid work model allows for flexibility in managing on-site and remote work days, encouraging a balance between collaborative in-office time and focused remote work.

📝 Enhancement Note: The salary range is estimated based on typical Senior Product Designer compensation in Sydney, Australia, considering the iGaming industry's competitive landscape. The provided benefits are detailed and categorized for clarity, reflecting the comprehensive offerings mentioned in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming, Online Entertainment, Sports Betting, Technology (Software Development). Easygo operates at the intersection of these dynamic industries, driving innovation in digital experiences for millions of users worldwide. This context means a fast-paced, data-driven, and highly competitive environment where user engagement and conversion are paramount.

Company Size: 600+ employees. This size suggests a well-established organization with structured departments and processes, yet still agile enough to foster innovation and rapid growth. For operations roles, it implies opportunities for process improvement and system optimization within a larger framework.

Founded: Not explicitly stated, but the company has experienced "remarkable" growth from "humble beginnings," indicating a relatively young but rapidly scaling enterprise.

Team Structure:

• Product Design Team: Likely comprised of multiple designers specializing in different product areas (Sportsbook, Casino, Streaming). This Senior role will be a key contributor and potential mentor within this team.

• Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design, with close collaboration across Product Management, Engineering, Data Analytics, and potentially Marketing teams.

• Cross-Functional Collaboration: A strong emphasis is placed on working cross-functionally to shape roadmap priorities, define success metrics, and ensure cohesive product development. This requires excellent communication and partnership skills.

Methodology:

• Data-Driven Design: A core methodology, utilizing performance metrics and user feedback to inform and iterate on design solutions, directly impacting engagement and conversion.

• User-Centricity: Deep focus on understanding user needs through research and testing to create intuitive and valuable experiences.

• Agile Development: Implied by the fast-paced environment and cross-functional collaboration, suggesting iterative design and development cycles.

• Design System Approach: Commitment to maintaining and evolving a design system for consistency and efficiency.

Company Website: https://easygo.io/ (Implied domain from raw data)

📝 Enhancement Note: The company context is fleshed out by combining information from the job description and general industry knowledge of iGaming companies. The "Operations" lens is applied to understand how this environment influences the role and potential career paths.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role is positioned as a senior individual contributor, expected to lead design efforts, mentor others, and significantly influence product strategy. It signifies a level of autonomy and responsibility beyond mid-level roles, requiring strategic thinking and a deep understanding of user experience principles as they relate to business outcomes.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Head of Product, with close collaboration expected with Product Owners, Engineering Leads, Data Analysts, and potentially Marketing Managers. This structure provides exposure to strategic decision-making and cross-departmental influence.

Operations Impact: The design of the Sportsbook product directly impacts user acquisition, engagement, retention, and ultimately, revenue. By creating intuitive, compelling, and conversion-optimized experiences, this role plays a critical part in the company's Go-To-Market (GTM) success. Design decisions here are not merely aesthetic; they are strategic levers for business growth.

Growth Opportunities:

• Leadership Progression: Potential to move into a Lead Product Designer role, managing a small team or a specific product area, or transitioning into a Product Management role given the strong strategic and business-oriented nature of the position.

• Specialization: Deepen expertise in Sportsbook or iGaming UX/UI, becoming a subject matter expert within the company and the industry.

• Cross-Product Exposure: Opportunity to contribute to other Easygo brands (KICK, Twist Gaming), broadening design experience across different user bases and product types.

• Skill Development: Continuous learning through the company's extensive L&D platform, mentorship from senior leaders, and exposure to cutting-edge technologies and industry trends.

• Strategic Influence: Increased involvement in product strategy, roadmap planning, and business objective setting as design impact becomes more recognized.

📝 Enhancement Note: This analysis focuses on how a "Product Designer" role, within the context of a revenue-generating product like a Sportsbook, functions as a critical component of the GTM and revenue operations. The growth paths are framed within both design leadership and broader product/business roles.

🌐 Work Environment

Office Type: Hybrid Work Model. Employees are expected to work from the Sydney CBD office, but with flexibility for remote days. This model aims to balance the benefits of in-person collaboration with the autonomy and focus that remote work can offer.

Office Location(s): Sydney CBD, Australia. This central location offers accessibility and a vibrant working environment, typical for major corporate hubs.

Workspace Context:

• Collaborative Spaces: Modern office design with features like games tables and open areas suggests an environment that encourages informal interaction, brainstorming, and cross-pollination of ideas.

• Well-Equipped Environment: Access to dedicated baristas, stocked kitchens, and comfortable break areas contribute to a positive employee experience and a productive atmosphere.

• Technology Integration: While not explicitly detailed, a tech-forward company like Easygo would ensure designers have access to high-performance workstations and the necessary software tools for their craft.

• Team Interaction: The hybrid model means opportunities for direct, face-to-face collaboration with designers, product managers, and engineers on designated office days, fostering stronger team bonds and facilitating design handoffs.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected, with the hybrid arrangement providing flexibility in how and where those hours are completed, within the framework of team needs and collaboration requirements.

📝 Enhancement Note: The "Work Environment" is described to highlight the practical aspects for a hybrid role, focusing on how the physical office space and the hybrid policy support collaboration and productivity for a designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your resume and portfolio to assess basic qualifications and alignment with the role's requirements.

• Portfolio Presentation: A dedicated session where you will present 1-2 key case studies from your portfolio to the hiring team (Design Lead, Hiring Manager, potentially a Product Manager). Expect to walk through your process, design decisions, challenges, and outcomes.

• Skills-Based Interview: Questions focused on your design process, problem-solving approach, collaboration style, and experience with specific tools and methodologies. This may include behavioral questions.

• Technical/Design Challenge: Potentially a short, take-home assignment or an in-interview exercise focusing on a specific design problem relevant to the Sportsbook product. This assesses your practical design skills and strategic thinking under time constraints.

• Cross-Functional Interviews: Meetings with Product Managers and Engineers to assess your ability to collaborate, communicate effectively, and understand technical constraints and business objectives.

• Final Interview: A discussion with a senior leader (e.g., Head of Product, Director of Design) to assess cultural fit, strategic alignment, and overall potential impact.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 of your strongest, most relevant projects that demonstrate end-to-end ownership and impact. Prioritize projects that showcase problem-solving for complex user needs or business goals.

• Tell a Story: Structure your case studies with a clear narrative: the problem, your role and process, the solutions you designed, and the measured results (quantify impact whenever possible).

• Highlight Your Process: Clearly explain why you made certain design decisions. Show your research, ideation, prototyping, and testing methods. Demonstrate how data and user feedback influenced your work.

• Showcase UI Polish: Ensure your final UI designs are high-quality and clearly demonstrate your visual design skills, attention to detail, and understanding of mobile-first principles.

• Address the "Why": Be prepared to explain the business rationale behind your design choices, especially how they relate to engagement, conversion, or user retention in a GTM context.

• Tailor to the Role: If possible, subtly tailor your presentation to highlight experience relevant to sports betting, mobile apps, or engaging user experiences.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with the Sportsbook product, its competitors, and common user flows and pain points in online betting.

• Focus on Process: For any design exercise, emphasize your structured approach: define the problem, research (even if brief), ideate, prototype, and consider how you'd test and iterate.

• Strategic Thinking: Demonstrate an understanding of how design contributes to business objectives like user acquisition, retention, and revenue.

• Communication: Practice articulating your thought process clearly and concisely, even under pressure.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their work effectively, particularly emphasizing the "outcomes" and "impact" of their designs, which is critical for operations and GTM roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop). Figma is highly prevalent for collaborative design and prototyping in modern teams.

• User Research & Testing: UserTesting.com, Maze, Hotjar, Lookback, or similar platforms for conducting remote usability testing and gathering user feedback.

• Collaboration & Project Management: Jira, Confluence, Slack, Asana, Trello. Essential for communication, documentation, and tracking design tasks within cross-functional teams.

• Design Systems: Familiarity with building, maintaining, or contributing to design system libraries (e.g., using Storybook, component libraries within Figma).

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Mixpanel, Amplitude. Understanding how to interpret user behavior data and performance metrics is crucial for data-driven design decisions.

• Data Visualization: Tableau, Power BI, or similar tools for understanding and potentially communicating insights from data.

CRM & Automation:

• While not a primary tool for designers, an understanding of how CRM systems (like Salesforce) and marketing automation platforms influence customer journeys and data collection can provide valuable context for designing user touchpoints.

📝 Enhancement Note: This section details the expected technology stack for a Senior Product Designer, emphasizing tools that support collaborative design, user research, and data analysis, crucial for roles with a GTM focus.

👥 Team Culture & Values

Operations Values:

• User-Centricity & Empathy: A deep understanding of and commitment to solving user problems and creating positive experiences.

• Data-Driven Decision Making: Relying on metrics, analytics, and research to inform design choices and measure impact. This aligns directly with operations' focus on quantifiable results.

• Collaboration & Transparency: Open communication, constructive feedback, and strong partnerships across teams (Product, Engineering, Marketing) are essential for efficient GTM execution.

• Innovation & Experimentation: A willingness to explore new ideas, test hypotheses, and push boundaries to create market-leading products.

• Accountability & Ownership: Taking responsibility for design outcomes and their contribution to product success and business goals.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in product development cycles, working closely with Product Managers to define strategy and Engineers to ensure feasible and high-quality implementation.

• Constructive Critique Culture: Regular design reviews and peer feedback sessions are integral to elevating the quality of work and fostering continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights across the design team and with other departments.

• Agile & Iterative: A flexible and adaptable approach to design, embracing iterative development and responding to feedback and changing priorities.

📝 Enhancement Note: The team culture and values are interpreted to align with a high-performing, GTM-oriented product team, emphasizing data, collaboration, and measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: The inherent challenge of creating experiences that delight users while simultaneously driving key business metrics like conversion and retention in a competitive iGaming market.

• Pace of Innovation: The rapidly evolving nature of the iGaming and sports betting industries requires designers to stay ahead of trends, adapt quickly, and constantly innovate.

• Complexity of Sports Betting: Designing for a complex product with diverse user types, betting markets, and regulatory considerations can be challenging.

• Cross-Platform Consistency: Ensuring a cohesive and high-quality user experience across mobile, web, and potentially other platforms requires meticulous attention to detail and strong design system governance.

• Data Interpretation: Effectively translating raw user data and performance metrics into actionable design insights requires strong analytical skills.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Access to extensive online courses and internal workshops to hone skills in areas like user research, interaction design, visual design, and prototyping.

• Industry Exposure: Learning about the intricacies of the iGaming, sports betting, and cryptocurrency sectors through company collaborations (e.g., with sports brands, streamers) and internal expertise.

• Leadership & Mentorship: Opportunities to develop leadership skills by mentoring junior designers, leading projects, and contributing to strategic discussions.

• Emerging Technology Exploration: Engaging with and learning about new technologies (AI, AR/VR) and how they can be applied to enhance user experiences in the entertainment domain.

• Cross-Functional Skill Development: Gaining deeper insights into Product Management, Engineering, and Marketing by working closely with these teams.

📝 Enhancement Note: Challenges are framed within the context of a high-stakes, fast-moving industry, and growth opportunities are linked to developing skills relevant to both design leadership and broader business impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with aggressive business objectives. How did you approach it, and what was the outcome?" (Focus on your problem-solving process, compromise, and data-driven justification.)

• "Walk us through your process for designing a new feature for a mobile sports betting application. What user research methods would you employ, and how would you measure its success?" (Demonstrate your end-to-end design thinking and focus on measurable outcomes.)

• "How do you ensure your designs are accessible and inclusive for a diverse user base? Provide an example." (Showcase your understanding of user empathy and inclusive design principles.)

Company & Culture Questions:

• "What excites you about Easygo and our brands (Stake, KICK)? What do you see as the biggest design opportunities for our Sportsbook product?" (Show your research and genuine interest in the company and industry.)

• "How do you stay updated on design trends and new technologies, especially within the iGaming or sports entertainment space?" (Demonstrate your commitment to continuous learning.)

• "Describe your ideal team environment. How do you contribute to a collaborative and inclusive design culture?" (Align your values with the company's stated culture.)

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem, your specific contribution, the design solution, and most importantly, the measurable results (e.g., increased conversion by X%, improved user satisfaction by Y%, reduced task completion time by Z%).

• Show, Don't Just Tell: Use visuals effectively – wireframes, user flows, prototypes, and high-fidelity mockups. Explain your design decisions behind each.

• Be Prepared for Deep Dives: Expect questions about specific design choices, research methodologies, trade-offs made, and how you handled challenges.

• Know Your Numbers: If you mention metrics, be ready to explain how they were tracked and what they signify.

• Enthusiasm for the Domain: Express genuine interest in sports, gaming, and the specific challenges of designing for these industries.

📝 Enhancement Note: This section provides concrete examples of interview questions and strategic advice for portfolio presentation, tailored to a Senior Product Designer role in the iGaming sector, emphasizing the importance of demonstrating impact and strategic thinking.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Easygo careers portal via the provided job board link.

• Portfolio Customization: Ensure your online portfolio is up-to-date and clearly showcases 2-3 strong case studies that highlight your end-to-end design process, problem-solving skills, and measurable impact, ideally with examples relevant to mobile applications and user engagement.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in product design, specific achievements in user research, prototyping, UI execution, and cross-functional collaboration. Use keywords like "Sportsbook," "mobile applications," "user-centric design," and "data-driven solutions."

• Interview Preparation: Practice articulating your design process, preparing specific examples for behavioral questions, and rehearsing your portfolio presentation. Be ready to discuss your understanding of the iGaming and sports betting landscape.

• Company Research: Familiarize yourself with Easygo's brands (Stake, KICK, Twist Gaming), their market position, and recent news. Understand their commitment to innovation and user experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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