Senior / Product Designer, Singpass (Partner Experience)

📍 Job Overview

Job Title: Senior / Product Designer, Singpass (Partner Experience) Company: Public Service Division (GovTech) Location: Mapletree Business City, Block 10, Level 8, Singapore Job Type: FULL_TIME Category: Product Design / UX Design / Service Design Date Posted: 2025-08-04 Experience Level: Mid-Senior (5-10 years) Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design process for the Singpass Developer Portal, a critical platform for partners integrating national digital identity services.
• Focus on enhancing the partner experience, from discovery and onboarding to integration, testing, and ongoing support.
• Drive user-centric improvements by mapping complex service journeys, identifying friction points, and collaborating with product, engineering, and policy teams.
• Design intuitive content and interaction patterns to simplify technical information and streamline integration workflows for government agencies, businesses, and developers.
• Contribute to shaping the design culture within Singpass by mentoring junior designers and establishing best practices for platform and partner experience.

📝 Enhancement Note: This role, while titled "Product Designer," has significant responsibilities that align with advanced UX and Service Design principles, particularly in a B2B technical platform context. The emphasis on journey mapping, cross-functional collaboration, and technical constraints suggests a need for a designer who can operate strategically and influence product direction. The "Senior" designation implies a level of autonomy and leadership in design execution.

📈 Primary Responsibilities

• End-to-End Design Leadership: Spearhead the design of the entire partner journey for the Singpass Developer Portal, encompassing discovery, onboarding documentation, API integration flows, testing environments, and post-go-live support experiences.
• Journey Mapping & Optimization: Develop comprehensive partner experience journey maps to identify critical touchpoints, uncover friction points, and pinpoint opportunities for significant improvements in user workflows and satisfaction.
• Cross-Functional Collaboration: Work closely with product managers, engineers, policy advisors, and customer support teams to ensure a cohesive and streamlined experience, actively reducing the complexity associated with integrating Singpass services.
• Content & Interaction Design: Design clear, intuitive, and accessible content, interaction patterns, and user interfaces that demystify technical information and facilitate seamless adoption and utilization of Singpass APIs (e.g., Sign, Verify, Myinfo).
• User Research & Insights: Conduct qualitative and quantitative user research with partner users (developers, agency representatives, business stakeholders) to deeply understand their needs, pain points, and workflows, translating insights into actionable design solutions.
• Design Standards & Best Practices: Champion and establish design standards, guidelines, and best practices for platform design and partner experience across the Singpass ecosystem, ensuring consistency and quality.
• Mentorship & Design Critiques: Provide guidance and mentorship to junior designers, fostering their growth through constructive feedback, design critiques, and sharing of expertise in user-centered design methodologies.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking (journey mapping, identifying opportunities) and tactical execution (interaction design, content design). The emphasis on technical platforms and B2B users means the designer must be comfortable with complex information architecture and developer-centric user needs.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Design (e.g., Interaction Design, Graphic Design, Human-Computer Interaction), Computer Science, or a related field is typically expected, though equivalent practical experience will be strongly considered.

Experience:

• Minimum of 6 years of professional experience in product design, UX design, or service design roles, with a demonstrated track record of successful project delivery.
• Proven experience in designing and shipping complex B2B or technical platforms, such as developer portals, API documentation sites, SaaS applications, or self-service support tools.
• Experience with service design methodologies, including journey mapping, ecosystem mapping, and process flow analysis across multi-stakeholder environments.

Required Skills:

• Strong Portfolio: A robust portfolio showcasing systems thinking, sophisticated interaction design, visual design execution, and a deep understanding of user-centered design principles, particularly for technical products.
• Interaction & Visual Design: Proficient in creating intuitive and elegant interaction patterns, wireframes, prototypes, and high-fidelity visual designs that simplify complex workflows.
• Service Design & Journey Mapping: Expertise in mapping complex user journeys, identifying pain points, and designing holistic experiences across multiple touchpoints and stakeholders.
• User Research: Ability to conduct user interviews, usability testing, and other research methods to gather insights and inform design decisions.
• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams (Product, Engineering, Policy) and influence product direction.
• Technical Acumen: Understanding of technical concepts, APIs, and developer workflows to effectively design for a developer audience.
• Problem-Solving: Ability to analyze complex problems, identify root causes, and propose innovative and practical design solutions.

Preferred Skills:

• Experience working within regulated industries or the public sector, understanding technical and policy constraints.
• Familiarity with agile development methodologies and working within cross-functional product teams.
• Experience mentoring junior designers or leading design initiatives within a team.
• Knowledge of accessibility standards (e.g., WCAG) and inclusive design principles.
• Experience with design systems and component-based design.

📝 Enhancement Note: The requirement for a strong portfolio with "systems thinking" and experience with "B2B or technical platforms" are key indicators that candidates should highlight projects demonstrating their ability to design for complex ecosystems and professional users, not just consumer-facing applications. Experience with technical documentation and developer tools will be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Systems Thinking Demonstration: Showcase projects that illustrate your ability to understand and design for complex systems, including multiple user types, technical integrations, and organizational processes.
• B2B/Technical Platform Case Studies: Include detailed case studies of designing for developer portals, API platforms, or similar technical B2B products, highlighting problem definition, design process, and outcomes.
• Journey Mapping & Service Design Artifacts: Present examples of journey maps, service blueprints, or similar artifacts that visualize and analyze user experiences across touchpoints and stakeholders.
• Interaction & Visual Design Execution: Provide examples of high-fidelity designs, prototypes, and user flows that demonstrate your interaction and visual design craft, emphasizing clarity and usability for technical users.
• Impact & Metrics: Quantify the impact of your design work where possible, using metrics related to user adoption, task completion rates, reduction in support tickets, or integration efficiency.

Process Documentation:

• Demonstrating proficiency in documenting design processes, including user research findings, design rationale, iteration cycles, and final design specifications.
• Ability to articulate how design decisions were made in response to user needs, technical constraints, and business objectives.

📝 Enhancement Note: Candidates must present a portfolio that not only showcases visual design skills but also demonstrates strategic thinking, process rigor, and an understanding of complex technical ecosystems. Highlighting projects that involved simplifying technical information or improving developer workflows will be particularly impactful.

💵 Compensation & Benefits

Salary Range:

• Given the "Senior" title and the location in Singapore, a competitive salary range for a Senior Product Designer with 6-10 years of experience in the tech sector would typically fall between SGD 90,000 to SGD 150,000 per annum. This estimate is based on industry benchmarks for similar roles in Singapore, considering the public sector's compensation structure which often aims for market competitiveness while balancing public service remuneration.

Benefits:

• Total Rewards Approach: GovTech offers a comprehensive benefits package designed to support employees' well-being and professional growth.
• Health & Wellness: Medical insurance, dental coverage, and wellness programs.
• Leave Benefits: Generous annual leave, sick leave, and other statutory leave entitlements.
• Professional Development: Access to extensive learning and development opportunities, including courses, workshops, conferences, and opportunities for skill mastery.
• Work-Life Integration: Support for flexible work arrangements (subject to role) to promote a healthy balance.
• Career Progression: Clear pathways for career advancement and leadership development within the organization.
• Purposeful Work: Opportunity to contribute to meaningful projects that impact lives and shape Singapore's Smart Nation initiatives.

Working Hours:

• The standard working hours are typically 40 hours per week (e.g., 9 AM to 6 PM, Monday to Friday). However, GovTech champions flexible work arrangements, allowing employees to manage their time effectively to deliver their best work, subject to role requirements and team coordination.

📝 Enhancement Note: While a specific salary range isn't provided, the estimation is based on general market data for experienced designers in Singapore. The emphasis on "total rewards" and "purposeful work" suggests that benefits extend beyond monetary compensation to include professional growth and societal impact, which are key attractors for talent in the public sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government Technology / Public Sector Digital Transformation Company Size: Large Enterprise (GovTech is a significant statutory board within the Singapore Government, employing thousands of individuals across various digital and tech functions.) Founded: 2016 (GovTech was formed to consolidate and strengthen the government's ICT capabilities.)

Team Structure:

• Singpass Partner Experience Domain: This team likely operates within the broader Singpass organization at GovTech, focusing specifically on the developer and business partner ecosystem.
• Reporting Structure: The Senior Product Designer reports directly to the Head of the Design Function at Singpass, indicating a direct line of influence and mentorship within the design vertical.
• Cross-Functional Collaboration: The role emphasizes close collaboration with Product Management, Engineering, Policy, and Support teams, suggesting a matrixed and agile team environment where designers are integrated into product development squads.

Methodology:

• User-Centric Design: A core methodology, focusing on understanding and addressing user needs through research and iterative design.
• Agile Development: Likely employed, requiring designers to work closely with engineering teams in sprints, adapting to evolving requirements.
• Service Design Thinking: Applied to map and improve complex, multi-stakeholder experiences.
• Data-Informed Decisions: While not explicitly stated, it's implied that data from user research and platform analytics will inform design strategies.

Company Website: tech.gov.sg, go.gov.sg/GovTechCareers

📝 Enhancement Note: GovTech's mission of driving digital transformation for the public good creates a unique culture focused on impact and innovation. The structure suggests a blend of centralized design leadership (under the Head of Design) and integrated product teams, promoting both design excellence and efficient product delivery.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) with potential for leadership growth. This role is positioned as a key IC who can drive significant design outcomes and influence strategy, with a clear path towards future leadership opportunities within the design function.

Reporting Structure: Reports to the Head of the Design Function at Singpass. This provides direct access to design leadership, mentorship, and exposure to higher-level design strategy discussions.

Operations Impact: The designer will have a direct impact on the usability and adoption of Singpass services by partners (businesses, government agencies, developers). By improving the developer portal and integration experience, they will facilitate the broader use of national digital identity solutions, thereby enabling more seamless and secure digital interactions for citizens and businesses across Singapore. This directly supports the Smart Nation vision.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Design Manager role within Singpass or other GovTech initiatives, managing a team of designers and setting design strategy.
• Specialization: Deepen expertise in B2B platform design, API design, or developer experience.
• Cross-Domain Exposure: Opportunities to work on other critical Smart Nation projects within GovTech.
• Skill Development: Access to GovTech’s comprehensive learning and development programs to acquire new skills in areas like AI, data science, advanced prototyping, or leadership.
• Influence & Strategy: Contribute to the evolution of design practices and standards within a large, impactful government agency.

📝 Enhancement Note: The "Future leadership path" mentioned in the job description is a strong indicator of the growth potential. Candidates should view this role not just as a design execution position but as a stepping stone for career progression within the public sector's tech landscape.

🌐 Work Environment

Office Type: Modern, well-equipped office space at Mapletree Business City, designed to foster collaboration and productivity. Office Location(s): Singapore. Mapletree Business City is a prominent business hub.

Workspace Context:

• Collaborative Environment: The workspace is designed to encourage interaction and teamwork, with ample opportunities for designers to engage with product managers, engineers, and fellow designers.
• Tools & Technology: Access to standard design software and potentially GovTech-specific tools and platforms for collaboration and project management.
• Team Interaction: Regular design critiques, brainstorming sessions, and project sync-ups are integral to the workflow, facilitating continuous learning and alignment.

Work Schedule:

• Standard 40-hour work week, with flexibility offered to manage personal time effectively while ensuring project delivery and team collaboration. The on-site requirement means designers are expected to be present in the office for key collaborative activities.

📝 Enhancement Note: The on-site requirement in a collaborative hub like Mapletree Business City suggests an emphasis on in-person collaboration, brainstorming, and team cohesion, which are valuable for complex design challenges.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resume and portfolio against the stated requirements.
• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, detailing specific projects, their design process, problem-solving approach, and the impact of their work. This is a critical stage to assess systems thinking, B2B/technical platform experience, and communication skills.
• Cross-Functional Interviews: Interviews with members of the product, engineering, and potentially policy teams to assess collaboration skills, technical understanding, and cultural fit.
• Design Challenge/Case Study: A practical exercise or case study may be given to assess problem-solving abilities, design thinking, and ability to articulate solutions under pressure. This could involve critiquing an existing interface, proposing improvements to a user flow, or outlining a research plan.
• Hiring Manager Interview: Final interview with the Head of the Design Function to discuss career aspirations, leadership potential, and overall fit with the team's vision.

Portfolio Review Tips:

• Structure: Organize your portfolio logically, perhaps by project type or chronologically. Clearly label each project with its context, your role, the problem, your process, and the outcome.
• Storytelling: For each case study, tell a compelling story about the problem you solved, the constraints you worked within, your thought process, and the impact your design had. Emphasize your specific contributions.
• Process Emphasis: Clearly articulate your design process – from research and ideation to iteration and final delivery. Show how you incorporated user feedback and technical considerations.
• B2B/Technical Focus: Highlight projects that demonstrate experience with complex technical platforms, developer portals, or B2B SaaS products. Showcase your ability to simplify technical information.
• Systems Thinking: Include at least one project that clearly demonstrates your ability to think about systems, user journeys across multiple touchpoints, and interconnected components.
• Metrics & Impact: Quantify results whenever possible. Use data to show the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

Challenge Preparation:

• Understand Singpass: Research the Singpass platform, its purpose, and its target users (citizens, businesses, developers). Understand the significance of the Developer Portal.
• B2B Platform Design: Prepare to discuss principles of designing for business users and developers. Think about information architecture, onboarding flows for technical users, and API documentation usability.
• Service Design Scenarios: Be ready to discuss how you would approach mapping and improving a complex service journey with multiple stakeholders and technical touchpoints.
• Communication: Practice articulating your design decisions clearly and concisely, justifying your choices with user insights, design principles, and business goals.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to walk through their work in detail, demonstrating not just design execution but also strategic thinking, problem-solving skills, and the ability to collaborate effectively in a technical environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP, or similar industry-standard tools for wireframing, prototyping, and visual design.
• Collaboration & Project Management: Tools like Jira, Confluence, Asana, Trello, or Slack for team communication and workflow management.
• User Research Platforms: Tools for conducting usability testing, surveys, and gathering user feedback (e.g., UserTesting.com, Maze, SurveyMonkey).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior on the developer portal and inform design decisions.
• Experience with data visualization tools or dashboards to present user insights and design impact.

CRM & Automation:

• While not primary design tools, an understanding of CRM systems (like Salesforce) and automation concepts can be beneficial for context, especially when dealing with partner management or onboarding workflows.

📝 Enhancement Note: While specific tools aren't listed, proficiency in modern design and prototyping software like Figma is almost universally expected. Familiarity with developer portals and API documentation platforms is a plus, indicating an understanding of the technical ecosystem.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong commitment to public service and making a tangible positive impact on citizens and businesses through technology.
• Innovation & Agility: Encouraging new ideas, experimentation, and adapting quickly to technological advancements and user needs.
• Collaboration & Teamwork: Fostering a supportive environment where individuals work together across disciplines to achieve common goals.
• User-Centricity: Placing the needs and experiences of users (partners, in this case) at the forefront of all design and development efforts.
• Excellence & Mastery: Striving for high quality in work, continuous learning, and professional growth.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be embedded within product teams, working closely with engineers, product managers, and policy experts.
• Open Communication: Encouraging candid feedback, constructive criticism, and transparent discussions to improve designs and processes.
• Shared Ownership: Promoting a sense of collective responsibility for product success, where design is seen as an integral part of the development lifecycle.

📝 Enhancement Note: The culture at GovTech is likely characterized by a blend of public service ethos and the fast-paced, innovative nature of a tech organization. Designers are expected to be proactive collaborators who can translate user needs into impactful digital solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Technical Complexity: Designing intuitive experiences for technical audiences (developers, engineers) who need to integrate complex APIs and understand detailed documentation.
• Balancing User Needs with Policy/Technical Constraints: Navigating the specific requirements and limitations inherent in public sector digital identity systems, ensuring compliance while maintaining a positive user experience.
• Scalability of Design: Ensuring design solutions can scale effectively as the Singpass ecosystem and its partner base grow.
• Cross-Agency Coordination: Potentially working with or influencing other government agencies that integrate with or rely on Singpass services.

Learning & Development Opportunities:

• Advanced Design Skills: Access to training in cutting-edge design methodologies, tools, and emerging technologies.
• Domain Expertise: Deepen understanding of digital identity, APIs, and the public sector technology landscape.
• Leadership Development: Opportunities to hone mentoring, coaching, and strategic influencing skills.
• Industry Exposure: Participation in relevant conferences and workshops to stay abreast of design trends and best practices.

📝 Enhancement Note: The challenges presented are typical for roles involving technical platforms and public sector initiatives. They also represent significant opportunities for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Tell us about a time you designed a B2B platform or a developer portal. What was the problem, your approach, and the outcome?" Prepare a detailed case study from your portfolio, focusing on the specific challenges of designing for technical users and complex integrations.
• "How do you approach mapping and improving a complex service journey with multiple stakeholders?" Be ready to walk through your process, highlighting your use of journey maps, service blueprints, and stakeholder engagement strategies.
• "Describe a situation where you had to balance user needs with technical or policy constraints. How did you navigate this?" This tests your ability to be pragmatic and find creative solutions within limitations.
• "How do you ensure your designs are accessible and inclusive, especially for technical documentation and interfaces?" Discuss your understanding of accessibility standards and how you've applied them.
• "How do you stay updated on the latest design trends and technologies relevant to platform design?" Showcase your commitment to continuous learning.

Company & Culture Questions:

• "What interests you about working for GovTech and contributing to Singapore's Smart Nation vision?" Research GovTech's mission and express genuine enthusiasm for public service through technology.
• "How do you see yourself contributing to our design culture and mentoring junior designers?" Prepare to discuss your mentoring philosophy and how you share knowledge.
• "Describe your ideal cross-functional team collaboration." Emphasize communication, shared ownership, and respect for different disciplines.

Portfolio Presentation Strategy:

• Focus on Process: Don't just show final screens; explain the "why" behind your design decisions. Walk through your research, ideation, iteration, and testing phases.
• Highlight Impact: Quantify the results of your work. If direct metrics aren't available, discuss qualitative feedback or anticipated business impact.
• Systems View: For the Singpass Developer Portal, be prepared to discuss how your design fits into a larger ecosystem and how it impacts various partner types.
• Conciseness: Be mindful of time. Practice presenting your key projects efficiently, focusing on the most relevant aspects for this role.
• Engage: Be ready to answer questions thoughtfully and engage in a discussion about your work.

📝 Enhancement Note: The interview will likely be a deep dive into your portfolio and your ability to articulate your design process and impact. Be prepared to discuss specific challenges and how you overcame them, demonstrating both strategic thinking and hands-on execution skills.

📌 Application Steps

To apply for this Senior / Product Designer position:

• Submit your application through the provided Workday link, ensuring your resume and portfolio are up-to-date and readily accessible.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience with B2B platforms, developer portals, API integrations, and complex service journeys. Emphasize systems thinking and your ability to simplify technical information.
• Resume Optimization: Ensure your resume clearly articulates your 6+ years of experience, highlighting key achievements and responsibilities relevant to product design, UX, and service design, using keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, your design process, and the impact of your work. Prepare to discuss your approach to user research, collaboration, and handling technical/policy constraints.
• Company Research: Familiarize yourself with GovTech's mission, Singapore's Smart Nation initiative, and the Singpass platform's role. Understand the company culture and values to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---