Senior Product Designer (Rewards)

📍 Job Overview

Job Title: Senior Product Designer (Rewards) Company: Novibet Location: Athens, Attica, Greece Job Type: FULL_TIME Category: Product Design / GTM Operations Support Date Posted: 2025-09-18 Experience Level: Senior (5+ years) Remote Status: On-site (Hybrid potential implied by general tech company trends, but explicitly stated as on-site)

🚀 Role Summary

• Spearhead end-to-end product design initiatives, focusing on user-centered design principles to craft intuitive and elegant solutions within the Rewards domain.
• Collaborate extensively with cross-functional teams, including Product Management, Engineering, and UX Research, to influence product strategy and champion user needs.
• Drive the design process from initial discovery through to final execution, creating detailed user flows, wireframes, prototypes, and high-fidelity mockups.
• Advocate for design best practices, ensuring accessibility, usability, and consistency across all product touchpoints, thereby supporting GTM efforts through superior user experience.
• Leverage UX research and data analytics to inform design decisions, iterate on solutions, and optimize user engagement and business outcomes in the competitive iGaming/GameTech market.

📝 Enhancement Note: While the role is titled "Senior Product Designer (Rewards)," its responsibilities in driving user experience, collaborating with GTM stakeholders (Product Managers), and ensuring product success through design directly support Go-To-Market operations by creating user-friendly and engaging platforms. The focus on "Rewards" suggests a specialization that could involve loyalty programs, gamification, or user incentives, all critical for customer retention and revenue generation within the GameTech industry. The role requires a strong understanding of how design impacts user acquisition, retention, and ultimately, revenue.

📈 Primary Responsibilities

• Lead the entire design lifecycle for the Rewards product area, encompassing user research, journey mapping, information architecture, wireframing, prototyping, and visual design.
• Translate complex business requirements and user needs into simple, elegant, and effective design solutions that align with Novibet's brand and strategic objectives.
• Champion and maintain a robust design system, ensuring consistency, scalability, and efficiency across all product features and platforms.
• Actively participate in agile ceremonies (sprint planning, backlog grooming, retrospectives) to provide design expertise and ensure seamless integration of design into development sprints.
• Conduct user testing and gather feedback to validate design hypotheses, iterate on solutions, and continuously improve the user experience of the Rewards features.
• Collaborate with Product Managers to define product roadmaps and feature specifications, ensuring design considerations are integrated from the outset.
• Present design concepts and rationale to stakeholders, effectively communicating design decisions and their impact on user experience and business goals.
• Mentor junior designers and contribute to fostering a culture of design excellence and continuous improvement within the product team.

📝 Enhancement Note: The responsibilities emphasize "driving the design process from discovery to execution," which is a core GTM operational function of ensuring a well-defined and user-tested product is ready for market. The mention of "advocating for design best practices" and "leveraging UX research and data" points to a data-driven approach vital for optimizing conversion rates and user retention, key metrics in GTM strategy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience. Experience: A minimum of 5 years of professional experience in Product Design, User Experience (UX) Design, or Interaction Design, with a proven track record of delivering successful digital products.

Required Skills:

• Proven expertise in end-to-end product design, from ideation and user research to high-fidelity prototyping and visual design.
• Mastery of design systems, interaction design principles, and user-centered design methodologies.
• Advanced proficiency in Figma, including its collaborative features, component libraries, and prototyping capabilities.
• Demonstrated ability to translate complex concepts and business requirements into intuitive and user-friendly interfaces.
• Experience working within agile development environments, collaborating closely with product managers and engineers.
• Excellent communication, presentation, and stakeholder management skills, with the ability to articulate design rationale and influence decisions.
• Strong problem-solving skills and a proactive approach to identifying and addressing design challenges.
• Familiarity with UX research methodologies and the ability to interpret data insights to inform design iterations.

Preferred Skills:

• Experience in the iGaming, online entertainment, or GameTech industry, understanding user behaviors and engagement drivers in these sectors.
• Knowledge of accessibility standards (e.g., WCAG) and experience designing for inclusive user experiences.
• Familiarity with other design and prototyping tools such as Sketch, Adobe Creative Suite, InVision, or Axure.
• Experience with A/B testing design variations to optimize user engagement and conversion rates.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate effective collaboration with engineers.

📝 Enhancement Note: The requirement for 5+ years of experience and expertise in design systems, interaction design, and user-centered principles are standard for a senior-level design role. The emphasis on Figma as the primary tool is crucial for candidates to highlight their proficiency. The preferred skills in iGaming and A/B testing are particularly relevant for a GTM context, as these directly impact user acquisition and retention strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 significant product design projects, demonstrating end-to-end ownership from problem definition to solution delivery.
• Projects should highlight a strong understanding of user research, problem framing, ideation, wireframing, prototyping, user testing, and visual design execution.
• For each project, clearly articulate the user problem, business objective, your specific role and contributions, the design process followed, key challenges overcome, and measurable outcomes or impact.
• Include examples of how you have utilized or contributed to design systems, ensuring consistency and scalability.
• Demonstrate expertise in creating and iterating on user flows, wireframes, and high-fidelity mockups, ideally showcasing your proficiency with Figma.

Process Documentation:

• Candidates should be prepared to discuss their design process in detail, including how they approach discovery, research, ideation, iteration, and validation.
• Be ready to explain how you integrate user feedback and data analytics into your design workflow to drive continuous improvement.
• Showcase examples of how you have collaborated with cross-functional teams (Product, Engineering, Marketing) to achieve product goals.
• Provide insights into how you manage design projects, prioritize tasks, and communicate effectively with stakeholders.

📝 Enhancement Note: A strong portfolio is paramount for a Senior Product Designer. The emphasis here is on demonstrating the process and impact, which aligns with operations' focus on efficiency and measurable results. Detailing the journey from problem to solution, including data-driven iterations, is key.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in Athens, Greece, with 5+ years of experience, a competitive salary range would typically fall between €45,000 to €70,000 annually, depending on the specific scope of responsibilities, individual experience, and the company's compensation philosophy.

Benefits:

• Competitive Compensation: Attractive salary and bonus scheme, reflecting experience and performance.
• Health Insurance: Comprehensive group health and medical insurance package for employees and potentially dependents.
• Top-Notch Equipment: Provision of all necessary hardware and software, including high-performance laptops and design tools like Figma, to facilitate optimal productivity.
• Career Growth: Dedicated opportunities for professional development, including performance management, training programs, workshops, and potential for advancement within the design or product teams.
• Alternative Transportation: Support for commuting through shuttle buses or carpooling options, enhancing work-life balance and reducing commute stress.
• Inclusive Environment: Access to a welcoming, international, and multicultural team, fostering a supportive and diverse workplace culture.
• Engaging Activities: Participation in exciting company events, sports, and team-building activities designed to promote camaraderie and employee well-being.

Working Hours: Standard full-time working hours are typically around 40 hours per week, with potential for flexible arrangements within Novibet's hybrid or on-site work model, allowing for focused design work and collaboration.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for senior design roles in Athens, Greece. Benefits are directly listed from the job description, highlighting Novibet's commitment to employee well-being and professional growth, which are attractive to operations-minded professionals who value stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: GameTech / Online Gaming & Entertainment. Novibet operates in a dynamic and highly competitive digital entertainment sector, requiring constant innovation and a keen understanding of user engagement. Company Size: 1200+ employees. This indicates a well-established organization with significant resources, structured departments, and opportunities for specialization and cross-functional collaboration. For operations professionals, this means established processes but also potential for process improvement initiatives. Founded: 2010. Novibet has over a decade of experience, indicating a mature company with a solid market presence and proven operational capabilities.

Team Structure:

• The Senior Product Designer (Rewards) will likely be part of a larger Product team, potentially structured by product verticals (e.g., Rewards, Sports Betting, Casino).
• This team will include Product Managers, UX Researchers, and other Product Designers, fostering a collaborative environment.
• The designer will report to a Head of Product, Design Lead, or a similar senior management role within the product organization.
• Close collaboration with Engineering teams (front-end and back-end developers) and potentially Marketing/CRM teams for GTM alignment is expected.

Methodology:

• Data-Driven Design: Emphasis on using UX research and data insights to inform design decisions, aligning with operational best practices for optimization and ROI.
• Agile Development: Working within agile frameworks (e.g., Scrum, Kanban) necessitates iterative design processes, close collaboration with development, and adaptability to changing requirements.
• User-Centered Approach: A core philosophy ensuring that user needs and experiences are at the forefront of all design decisions, crucial for customer retention and acquisition.
• Design Systems: Utilization and contribution to design systems promote consistency, efficiency, and scalability in design and development efforts.

Company Website: https://www.novibet.com/

📝 Enhancement Note: Understanding Novibet's industry (GameTech) is crucial for a designer focusing on "Rewards," as it implies an understanding of gamification, loyalty programs, and player engagement strategies. Its size and founding date suggest a stable yet growing company where operational processes are likely established but open to refinement.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role signifies a mid-to-senior level position with significant autonomy and responsibility for a specific product area (Rewards). It requires not just execution but also strategic input and the ability to mentor others.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a Product Director, providing clear lines of communication and oversight for strategic alignment. Collaboration will extend horizontally to Product Managers and Engineering Leads, and potentially vertically to executive stakeholders for key design initiatives.

Operations Impact: The design of the Rewards program has a direct impact on user acquisition, retention, and lifetime value – critical metrics for the company's revenue operations and overall GTM success. By creating engaging and rewarding experiences, the designer contributes significantly to customer loyalty, repeat business, and positive word-of-mouth referrals. Effective design can reduce customer churn and increase ARPU (Average Revenue Per User).

Growth Opportunities:

• Leadership Development: Opportunity to lead design initiatives for the Rewards vertical, mentor junior designers, and potentially move into a Lead Designer or Managerial role.
• Skill Specialization: Deepen expertise in gamification, loyalty programs, behavioral design, and the specific nuances of the iGaming industry.
• Cross-Functional Exposure: Gain experience working closely with Product Management, Marketing, and Engineering, broadening understanding of the entire product lifecycle and GTM strategy.
• Strategic Influence: Contribute to product strategy and roadmap planning, influencing the direction of the Rewards program and its impact on business objectives.
• Industry Recognition: Potential to work on high-impact features in a growing, international company, leading to valuable portfolio additions and industry recognition.

📝 Enhancement Note: The career path for a Senior Product Designer in a company like Novibet often involves moving into leadership roles or becoming a subject matter expert in a specific product domain, directly influencing revenue and retention strategies. This aligns with operations professionals' desire for measurable impact and career progression.

🌐 Work Environment

Office Type: Novibet has offices in Greece, Malta, Brazil, and Mexico. The specific role is based in Athens, Greece, and is described as "TELECOMMUTE" in the raw data but later implies an on-site role with shuttle buses. Given the "on-site" implication and the mention of "hubs," it's likely a hybrid or primarily on-site role. Office Location(s): Athens, Greece. The presence of shuttle buses suggests a physical office location that may be outside of immediate city center accessibility for some, or simply a perk for employees.

Workspace Context:

• Collaborative Hubs: The offices are designed to foster collaboration, with open spaces, meeting rooms, and common areas conducive to team interaction and knowledge sharing.
• Technology-Rich Environment: Access to top-notch equipment and modern design tools is provided, supporting efficient and high-quality design work.
• Cross-functional Interaction: Opportunities to regularly interact with product managers, engineers, researchers, and other stakeholders, facilitating a holistic understanding of product development and GTM execution.

Work Schedule: Standard full-time hours (approx. 40 hours/week). While the job is listed as "TELECOMMUTE" in one field, the description implies an on-site presence with perks like shuttle buses. It's best to assume a hybrid or on-site requirement, with potential flexibility, but confirmation is advised. This schedule allows for focused work on design tasks and participation in team meetings and collaborative sessions.

📝 Enhancement Note: The ambiguity between "TELECOMMUTE" and the mention of shuttle buses requires clarification. However, the overall context suggests a company that values in-person collaboration, which is common for senior design roles needing close interaction with development and product teams. This environment supports operational efficiency through direct communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial phone or video screening to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Discussion: A dedicated session with a Design Lead or Hiring Manager to walk through your portfolio, discuss past projects, design process, and problem-solving approaches.
• Technical/Design Challenge: Candidates may be asked to complete a design exercise, either take-home or live, to evaluate their skills in problem-solving, ideation, and execution within a given timeframe. This often simulates real-world tasks.
• Cross-functional Interviews: Meetings with Product Managers, Engineers, or other key stakeholders to assess collaboration skills, communication effectiveness, and ability to work within an agile team.
• Final Interview: Potentially with a senior leader (e.g., Head of Product, VP of Design) to confirm overall fit, strategic thinking, and alignment with company vision.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your skills and experience relevant to this role, particularly those demonstrating end-to-end ownership in a user-centric and data-informed manner.
• Tell a Story: For each project, clearly articulate the problem, your role, the process, the challenges, your solutions, and the measurable impact (e.g., improved conversion rates, increased user engagement, reduced churn). Use visuals effectively.
• Highlight Figma Proficiency: Showcase examples of your work in Figma, including component usage, design system contributions, and interactive prototypes.
• Emphasize Collaboration: Be prepared to discuss how you collaborated with product managers, engineers, and researchers, and how you handled feedback and disagreements.
• Focus on "Rewards" Relevance: If possible, include projects related to loyalty programs, gamification, incentives, or user engagement to demonstrate domain understanding.

Challenge Preparation:

• Understand the Brief: Thoroughly read and understand any design challenge prompt, identifying the core problem, user needs, and business objectives.
• Structure Your Approach: Outline your design process before diving in – research, ideation, sketching, wireframing, prototyping, testing, and iteration.
• Prioritize User Needs: Always anchor your design decisions in user needs and validated insights.
• Communicate Your Rationale: Be prepared to clearly articulate why you made certain design choices, linking them back to user problems and business goals.
• Time Management: Practice managing your time effectively if it's a timed exercise, focusing on delivering a well-reasoned, albeit potentially incomplete, solution.

📝 Enhancement Note: The interview process emphasizes practical application and collaboration, common in operations-focused roles where execution and teamwork are critical. Portfolio presentation is key to demonstrating process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is essential for creating user flows, wireframes, mockups, and interactive prototypes.
• Prototyping Tools: Beyond Figma's native capabilities, familiarity with other prototyping tools might be beneficial for specific use cases or rapid prototyping.

Analytics & Reporting:

• UX Research Tools: Tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, Maze, Lookback).
• Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms to understand user behavior, track conversions, and measure the impact of design decisions.
• Data Visualization Tools: Basic understanding of how to interpret data presented in dashboards (e.g., Tableau, Power BI) to inform design iterations.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a direct design tool, understanding how user data is managed in a CRM can inform design for personalized experiences.
• Project Management Tools (e.g., Jira, Asana, Trello): Essential for collaborating with engineering teams, tracking design tasks, and managing project timelines within an agile workflow.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Understanding analytics platforms is crucial for a data-driven designer, directly supporting the operational goal of optimizing user engagement and conversion through design insights. Familiarity with project management tools highlights an ability to integrate design work into development pipelines.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to understanding and prioritizing user needs in all design decisions, ensuring products are intuitive and valuable.
• Data-Driven Decision Making: Reliance on user research, analytics, and A/B testing to validate hypotheses and guide design iterations, promoting efficiency and measurable impact.
• Collaboration & Communication: Openness to feedback, active participation in cross-functional discussions, and clear articulation of design rationale to stakeholders.
• Continuous Learning & Improvement: A proactive approach to staying updated with design trends, tools, and user behavior, and a drive to constantly refine processes and outcomes.
• Ownership & Accountability: Taking responsibility for design outcomes, from conception to successful implementation, and driving projects to completion.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with Product Managers, Engineers, Researchers, and potentially Marketing teams, fostering a unified approach to product development.
• Iterative Feedback Loops: A culture that encourages regular feedback exchange, design critiques, and collaborative problem-solving to refine solutions.
• Knowledge Sharing: Encouraging designers to share insights, best practices, and learnings within the team and across the organization to elevate the overall design standard.

📝 Enhancement Note: The emphasis on data-driven decisions, continuous improvement, and collaboration aligns perfectly with the principles of effective operations. These values ensure that design efforts are not just creative but also strategically sound and measurable.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of aligning user desires with business objectives (e.g., revenue targets, engagement metrics) within the Rewards program.
• Designing for Engagement in a Competitive Market: Creating unique and compelling reward experiences that stand out in the crowded iGaming industry and keep users actively engaged.
• Maintaining Design Consistency Across Platforms: Ensuring a cohesive and high-quality user experience across various devices and touchpoints, especially as the product evolves.
• Adapting to Evolving User Expectations: Staying ahead of trends in loyalty programs, gamification, and user incentives to keep the Rewards program fresh and appealing.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops, webinars, or courses focused on gamification design, behavioral economics, loyalty program strategies, and advanced Figma techniques.
• Industry Conferences: Potential to attend relevant industry events (e.g., UX design conferences, iGaming industry events) to gain insights and network.
• Mentorship Programs: Access to senior designers or product leaders for guidance, career advice, and skill development.
• Exposure to New Technologies: Working with a dynamic tech company provides exposure to new tools, methodologies, and emerging trends in product design and development.

📝 Enhancement Note: These challenges are typical for senior design roles and offer significant opportunities for professional growth. The chance to specialize in gamification and loyalty programs within the iGaming sector is a strong draw for designers looking to deepen their expertise in a specific, high-impact area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?" (Focus on stakeholder management, negotiation, and user advocacy.)
• "Walk us through your process for designing a new feature from scratch, from initial concept to final handoff. What tools and methods did you use?" (Highlight your end-to-end design process, user-centricity, and tool proficiency.)
• "How do you incorporate user research and data analytics into your design decisions? Can you provide an example?" (Demonstrate your data-driven approach and ability to iterate based on insights.)
• "Tell us about your experience with design systems. How have you contributed to or utilized one in your previous roles?" (Showcase your understanding of consistency, scalability, and efficiency.)

Company & Culture Questions:

• "What excites you about Novibet and our Rewards program specifically?" (Research Novibet's mission, values, and recent developments, particularly in their loyalty or engagement strategies.)
• "How do you see your design philosophy aligning with Novibet's user-centric approach?" (Connect your personal design principles to the company's stated values.)
• "Describe your ideal team environment and how you contribute to a positive and productive team culture." (Emphasize collaboration, communication, and a willingness to share knowledge.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project's goals and your role, then dive into the problem statement, user research findings, key design decisions, prototypes, and finally, the results and learnings.
• Quantify Your Impact: Use metrics and data wherever possible to demonstrate the success of your designs (e.g., "increased conversion by X%", "reduced task completion time by Y seconds").
• Showcase Figma Work: Be prepared to share your Figma files or interactive prototypes, explaining your component usage and design system contributions.
• Articulate Your 'Why': For every design decision, explain the rationale behind it, linking it to user needs, business goals, or data insights.
• Be Ready for Q&A: Anticipate questions about your process, challenges, and how you would approach similar problems in the future.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a strong, articulated design process, data-informed decision-making, and effective collaboration skills, all of which are critical for successful operations and GTM execution.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio is easily accessible (via link) and highlights projects demonstrating end-to-end design ownership, user-centricity, and data-informed iterations, ideally showcasing Figma proficiency. Tailor project selection to emphasize relevant skills like user flows, interaction design, and potentially gamification or loyalty features.
• Resume Optimization: Craft a resume that clearly details your 5+ years of product design experience, highlighting achievements with quantifiable results. Integrate keywords such as "Product Design," "UX Design," "Figma," "Design Systems," "User-Centered Design," "Agile," and "Stakeholder Management."
• Interview Preparation: Practice articulating your design process, problem-solving skills, and the impact of your work. Prepare to discuss specific projects in detail and be ready for a design challenge. Research Novibet's products and recent news.
• Company Research: Familiarize yourself with Novibet's industry (GameTech), its values, and its product offerings, particularly the Rewards program if possible. Understand how your role contributes to the company's broader business objectives and GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.