Senior Product Designer, Messaging

📍 Job Overview

Job Title: Senior Product Designer, Messaging
Company: Braze
Location: New York City, New York, United States
Job Type: Full-Time
Category: Product Design / GTM Operations Support
Date Posted: 2026-01-06T18:11:29
Experience Level: 5-10 Years
Remote Status: Hybrid

🚀 Role Summary

• This role is centered on designing user experiences for Braze's Canvas and Campaign orchestration tools, directly impacting how marketers create sophisticated customer engagement workflows.
• The position requires close collaboration with product managers, engineers, and UX researchers to translate complex messaging logic into intuitive and scalable user experiences.
• A significant aspect of the role involves conducting user research and usability testing to validate design decisions and identify opportunities for enhancing campaign creation workflows.
• The Senior Product Designer will contribute to and evolve Braze's design system, ensuring consistency across messaging and orchestration features while accommodating unique workflow-based interface needs.

📝 Enhancement Note: While this is a Product Designer role, its focus on "orchestration tools," "customer engagement workflows," and "campaign management" positions it as a critical support function for Go-To-Market (GTM) operations and revenue operations professionals. The ideal candidate will need to understand the operational needs of marketers and business users, translating those into efficient and effective product designs.

📈 Primary Responsibilities

• Design and refine user experiences for Braze's Canvas and Campaign orchestration tools, ensuring marketers can effortlessly create sophisticated customer engagement workflows while maintaining technical flexibility for enterprise users.
• Collaborate closely with product managers, engineers, UX researchers, and fellow designers to translate complex messaging logic and campaign requirements into clear, actionable user experiences that scale across diverse customer needs.
• Conduct user research and usability testing to validate design decisions, working directly with Braze customers to understand their campaign creation workflows and identify opportunities to reduce complexity while increasing capability.
• Create high-fidelity prototypes and detailed interaction specifications that communicate design intent to engineering teams, ensuring seamless implementation of features that perform reliably at enterprise scale.
• Contribute to and evolve Braze's design system, establishing patterns and components that support consistent experiences across messaging and orchestration features while accommodating the unique needs of workflow-based interfaces.
• Think systemically about how individual features connect across the broader Braze platform, designing solutions that work harmoniously with existing tools while preparing for future product evolution and customer growth.
• Present design concepts and rationale to cross-functional stakeholders and leadership to influence the roadmap, building alignment around user experience priorities and advocating for design decisions that balance user needs with business objectives and technical constraints.

📝 Enhancement Note: The emphasis on "orchestration tools," "workflow creation," and "enterprise scale" suggests a need for a candidate who can not only design aesthetically pleasing interfaces but also deeply understand and optimize complex operational processes for marketing and GTM teams.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is expected. Experience: 5+ years of product design experience with a strong foundation in designing complex digital products, particularly those involving workflow creation, data visualization, or multi-step user journeys. Demonstrated experience working within established design systems and understanding how to balance consistency with innovation when designing for enterprise software environments.

Required Skills:

• Systems Mindset: Approach design challenges with a systemic view, understanding how individual features connect to create cohesive user experiences.
• Technical Acumen: Comfort navigating technical complexity and collaborating with engineers to understand implementation constraints and possibilities.
• User-Centric Design: Ground design process in user research and evidence-based decision-making, understanding user behaviors and business requirements.
• Cross-Functional Collaboration: Excel at building strong relationships with product managers, engineers, researchers, and other designers, acting as a strategic partner.
• Craftsmanship: Strong skills across interaction design, visual design, and prototyping, with a focus on creating detailed, thoughtful interfaces for complex information and workflows.
• Organization & Detail Orientation: Maintain comprehensive design documentation and ensure smooth handoffs to engineering teams; comfortable working in ambiguous problem spaces.
• Portfolio: Showcase experience designing for complex applications or workflow tools with clear examples of improved user outcomes and business metrics.

Preferred Skills:

• Experience designing marketing automation, customer engagement, or campaign management tools.
• Background in enterprise SaaS products, particularly those serving marketing or business operations teams.
• Experience with data visualization and analytics interface design.
• Understanding of email marketing, push notifications, or other digital messaging channels.
• Experience working in agile development environments with cross-functional product teams.
• Experience prototyping user experience concepts with AI tools.

📝 Enhancement Note: The "preferred skills" strongly indicate a need for candidates who understand marketing technology stacks and the operational nuances of campaign execution, which are core to GTM and Revenue Operations. Experience with "marketing automation" and "customer engagement tools" is highly relevant for this role's impact on operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase experience designing for complex applications or workflow tools, with clear examples of how your design decisions improved user outcomes and business metrics.
• Articulate your design process, the constraints you worked within, and the impact of your solutions on both users and business goals.
• Demonstrate a systems mindset in your approach to design, highlighting how individual features integrate into a cohesive user experience.
• Include examples of how you've collaborated with engineering and product management to translate complex requirements into actionable designs.
• Present clear evidence of your interaction design, visual design, and prototyping skills through detailed case studies.

Process Documentation:

• Provide clear documentation of your design process, from initial research and ideation through to final implementation and iteration.
• Illustrate how you leverage user research and data to inform design decisions and measure the success of your solutions against real user outcomes.
• Detail your approach to creating high-fidelity prototypes and interaction specifications for engineering handoff.
• Explain how you contribute to and utilize design systems, ensuring consistency and scalability in your work.

📝 Enhancement Note: For a role supporting GTM operations, the portfolio should emphasize case studies that highlight the optimization of workflows, reduction of complexity in user journeys, and the measurable impact on operational efficiency or campaign effectiveness. Demonstrating an understanding of how design choices affect the operational execution of marketing campaigns will be key.

💵 Compensation & Benefits

Salary Range: $122,400 - $189,000 per year (Base Salary) On Target Earnings (OTE): $136,000 - $210,000 per year (including bonus or commission)

Benefits:

• Competitive compensation that may include equity (RSUs).
• Retirement and Employee Stock Purchase Plans.
• Flexible paid time off.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability.
• Family services including fertility benefits and equal paid parental leave.
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend.
• A curated in-office employee experience designed to foster community, team connections, and innovation.
• Opportunities to give back to the community, including an annual company-wide Volunteer Week and donation matching.
• Employee Resource Groups (ERGs) providing supportive communities.
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®.

Working Hours: Standard 40-hour work week, with flexibility expected for hybrid arrangements.

📝 Enhancement Note: The OTE structure suggests that performance metrics, potentially tied to product adoption or user efficiency gains, could influence compensation, aligning with GTM/Ops goals. The equity component is a significant part of the total compensation for senior roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Technology (MarTech) / Customer Engagement Platform. Braze is a leader in enabling brands to "Be Absolutely Engaging."™ Company Size: The provided data indicates Braze has significant global operations with offices in numerous cities worldwide, suggesting a mid-to-large enterprise SaaS company. Founded: While the exact founding year isn't provided in the raw data, Braze has achieved significant recognition as a leader in its field, indicating a mature and established company with a history of innovation.

Team Structure:

• The role is within the Orchestration Division, specifically on the Messaging Design team.
• This team partners closely with Messaging Experience, Canvas Logic & Execution, and Core Messaging teams.
• Collaboration is expected across product management, engineering, UX research, and fellow designers within the division.

Methodology:

• Braze emphasizes "Be Absolutely Engaging"™ and "composable intelligence" with BrazeAI™ for smarter, faster, and more meaningful customer engagement.
• The company culture values autonomy, accountability, and openness to new perspectives, driven by deep curiosity and a bias toward action.
• Design processes are grounded in user research, evidence-based decision-making, and a systems mindset for cohesive user experiences.

Company Website: https://www.braze.com/

📝 Enhancement Note: The company's focus on customer engagement and AI integration suggests a forward-thinking environment where design plays a crucial role in translating complex technology into user-friendly operational tools for marketers. Understanding Braze's place in the MarTech ecosystem is key for GTM-aligned roles.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This implies a role with significant autonomy, the ability to mentor junior designers, and a direct impact on product strategy and roadmap influence. The focus on complex workflow tools and enterprise-scale solutions positions this as a critical role for supporting GTM operations. Reporting Structure: While not explicitly stated, Senior Product Designers typically report to a Design Lead, Design Manager, or Director of Product Design within the Orchestration Division or a broader Product organization. Operations Impact: The design decisions made by this role directly impact how thousands of marketers worldwide use Braze's Canvas and Campaign experiences. This translates to operational efficiency, campaign sophistication, and ultimately, the effectiveness of customer engagement strategies, which are core to GTM and revenue generation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in workflow design, customer journey orchestration, AI-driven design tools, and enterprise SaaS UX.
• Leadership Development: Potential to move into a Lead Product Designer role, mentor junior designers, and take ownership of larger product areas.
• Cross-Functional Influence: Enhance ability to influence product roadmaps and strategy through strong design rationale and stakeholder management.
• Industry Expertise: Become a recognized expert in designing for marketing automation and customer engagement platforms.

📝 Enhancement Note: For a candidate interested in GTM or Revenue Operations, this role offers a unique opportunity to influence the tools that drive operational execution. Growth can be seen not just in design progression but also in understanding and impacting the operational effectiveness of marketing teams.

🌐 Work Environment

Office Type: Hybrid. The job posting mentions "#LI-Hybrid" and a "curated in-office employee experience, designed to foster community, team connections, and innovation." This suggests a blend of remote flexibility and in-office collaboration. Office Location(s): New York City, NY. The company also has offices in numerous other global locations, indicating a distributed workforce with strong hubs for in-person collaboration.

Workspace Context:

• Collaborative environment fostering team connections and innovation through in-office experiences.
• Access to modern design tools and technologies, including potential AI prototyping tools.
• Opportunities for regular interaction with cross-functional teams (Product, Engineering, Research) to ensure seamless design and implementation.

Work Schedule: Standard 40-hour work week, with flexibility often associated with hybrid roles. The nature of product design work may require focused periods of deep work and collaborative sessions.

📝 Enhancement Note: The hybrid model and emphasis on in-office collaboration suggest that candidates should be comfortable with a mix of independent work and team-based problem-solving, crucial for aligning design with operational needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience and skills.
• Design Challenge/Case Study: Candidates will likely be asked to present a case study from their portfolio demonstrating their process, problem-solving skills, and impact on user/business goals, particularly related to complex workflows or enterprise applications.
• Cross-Functional Interviews: Discussions with Product Managers, Engineers, and potentially other Designers to assess collaboration, technical understanding, and design rationale.
• Leadership Interview: Final interview with a Design Leader to assess strategic thinking, cultural fit, and overall suitability for the Senior role.

Portfolio Review Tips:

• Focus on Workflow & Complexity: Highlight projects that involved designing complex workflows, multi-step user journeys, or enterprise-grade applications. Showcase how you simplified intricate processes.
• Demonstrate Process & Impact: Clearly articulate your design process, the user research and data that informed your decisions, and the measurable impact of your designs on user outcomes and business metrics. Quantify success where possible.
• Systems Thinking: Show how you approach design holistically, considering how individual features integrate into a larger system and contribute to a cohesive user experience.
• Collaboration & Communication: Illustrate your ability to work effectively with cross-functional teams, presenting your design rationale clearly and influencing stakeholders.
• Craftsmanship: Ensure high-fidelity prototypes and visual designs are polished and effectively communicate your interaction design intent.

Challenge Preparation:

• Be prepared to discuss your portfolio in depth, focusing on the 'why' behind your design decisions.
• Practice articulating complex design challenges and your problem-solving approach concisely.
• Anticipate questions about how you balance user needs with business objectives and technical constraints, especially in an enterprise SaaS context.
• Research Braze's current product offerings, particularly Canvas and Campaign tools, to understand their existing user experience and identify potential areas for improvement or innovation.

📝 Enhancement Note: For this role, interviewers will be looking for evidence of how the candidate's design thinking directly supports operational efficiency and effectiveness for marketers using Braze's platform. Demonstrating an understanding of GTM and operational workflows will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry standards for complex design systems and collaboration), Sketch, Adobe Creative Suite.
• Prototyping Tools: InVision, Principle, Axure (for complex workflows).
• User Research Platforms: UserTesting.com, Lookback, Maze, or internal tools for usability testing and feedback collection.
• Collaboration Tools: Slack, Jira, Confluence for cross-functional communication and project management.

Analytics & Reporting:

• While not directly a designer tool, familiarity with how users interact with data visualization and analytics interfaces is crucial. Experience with tools like Tableau or Looker (as a user or designer of interfaces for them) could be beneficial.

CRM & Automation:

• Understanding of CRM concepts and marketing automation platforms (like Braze itself) is essential, even if not directly using them for design. This informs the context of the user's workflow.

📝 Enhancement Note: Proficiency in Figma is almost a given for senior roles working with design systems. Familiarity with how users of CRM and marketing automation platforms operate is critical for designing effective tools that support GTM operations.

👥 Team Culture & Values

Operations Values:

• Be Absolutely Engaging: A core company value that translates to designing user experiences that are not only functional but also compelling and effective for marketers.
• Curiosity & Learning: A deep curiosity to learn and share diverse passions, fostering an environment of continuous improvement and exploration in design solutions.
• Autonomy & Accountability: Empowered to act with autonomy and take accountability for design decisions and their outcomes.
• High Standards & Teamwork: Setting a high bar for oneself and others, championing teamwork to navigate complex challenges and rapid growth.
• Data-Driven & Evidence-Based: Design decisions are grounded in user research and evidence, aiming for measurable impact.

Collaboration Style:

• Cross-Functional Integration: Close partnership with Product Management, Engineering, and UX Research to ensure designs are technically feasible, strategically aligned, and meet user needs.
• Systems Thinking: Collaborative approach to ensure features integrate harmoniously across the broader Braze platform.
• Open Communication: Presenting design concepts and rationale to various stakeholders, building alignment and advocating for user experience priorities.

📝 Enhancement Note: The values of autonomy, accountability, and high standards are particularly relevant for a Senior role supporting GTM operations, where efficiency and strategic execution are paramount. A collaborative style is essential for translating complex operational requirements into user-friendly product features.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity and Simplicity: Designing intuitive user experiences for sophisticated marketing workflows that cater to both novice and expert users, while also meeting enterprise-level technical demands.
• Systemic Design: Ensuring new features integrate seamlessly with the existing Braze platform and design system, while also anticipating future product evolution.
• Influencing Roadmap: Effectively communicating design rationale and advocating for user experience priorities to influence product strategy and roadmap decisions.
• Rapid Growth Environment: Adapting designs and processes to support Braze's rapid global growth and evolving customer needs.

Learning & Development Opportunities:

• Deepen MarTech Expertise: Gain in-depth knowledge of customer engagement strategies, marketing automation, and campaign orchestration tools.
• AI Integration in Design: Explore and leverage AI tools for prototyping and design ideation, staying at the forefront of design technology.
• Enterprise SaaS Design: Refine skills in designing for complex, mission-critical enterprise software applications.
• Mentorship: Potential to mentor junior designers and contribute to the growth of the design team.

📝 Enhancement Note: The challenges highlight the need for a designer who can think strategically about operational impact, not just aesthetics. Growth opportunities are substantial for those looking to specialize in the MarTech space and influence the tools that drive GTM success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex workflow or multi-step user journey. What were the key challenges, how did you approach them, and what was the outcome?" (Focus on process, problem-solving, and impact).
• "How do you incorporate user research and data into your design process, especially when dealing with enterprise-level requirements?" (Highlight evidence-based decision-making and understanding of operational context).
• "Walk us through your process for collaborating with product managers and engineers on a challenging feature. How do you ensure alignment and manage constraints?" (Emphasize communication, partnership, and technical understanding).

Company & Culture Questions:

• "What interests you about Braze and our approach to customer engagement?" (Research Braze's mission, values, and product offerings thoroughly).
• "How do you see your design philosophy aligning with Braze's values like 'Be Absolutely Engaging' or 'curiosity'?" (Connect your personal values and work style to the company's culture).
• "How do you approach designing for scale and enterprise-level technical flexibility?" (Demonstrate an understanding of Braze's target market and product scope).

Portfolio Presentation Strategy:

• Tell a Story: Structure your case study presentations as a narrative, leading with the problem, detailing your process, showcasing your solutions, and concluding with the impact.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved user efficiency, reduced error rates, increased campaign creation speed).
• Highlight Collaboration: Explicitly mention how you worked with cross-functional teams and stakeholders throughout the project.
• Showcase Systems Thinking: Explain how your design fits into the larger product ecosystem and design system.
• Be Ready for Deep Dives: Anticipate detailed questions about your decision-making, trade-offs, and the specific challenges you encountered.

📝 Enhancement Note: Interviewers will be assessing your ability to translate complex operational needs into user-friendly product features. Demonstrating an understanding of GTM workflows and marketing campaign execution will be a significant advantage in your responses.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Braze Greenhouse job portal.
• Curate Your Portfolio: Select 2-3 projects that best showcase your experience with complex applications, workflow design, and enterprise SaaS. Ensure each case study clearly articulates the problem, your process, your solutions, and the measurable impact.
• Tailor Your Resume: Highlight keywords from the job description such as "workflow creation," "customer engagement," "enterprise SaaS," "user research," "collaboration," and "design systems." Quantify your achievements where possible.
• Prepare Your Presentation: Practice presenting your chosen portfolio case studies, focusing on clear communication, strategic rationale, and quantifiable outcomes. Be ready to discuss your design process in detail.
• Research Braze: Understand Braze's product suite, particularly Canvas and Campaign tools, their target audience, and their company values to articulate your interest and fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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