Senior Product Designer II

📍 Job Overview

Job Title: Senior Product Designer II Company: The Farmer's Dog Location: New York, New York, United States Job Type: Full-Time Category: Product Design / GTM Operations Date Posted: September 22, 2025 Experience Level: Senior (7+ years) Remote Status: On-site

🚀 Role Summary

• This role is critical for optimizing the customer acquisition funnel by designing user-centric digital experiences that guide potential customers through discovery, understanding, and conversion for The Farmer's Dog subscription service.
• The position requires a strong focus on growth strategy, leveraging data-driven insights and user behavior analysis to improve conversion rates and drive sustainable customer acquisition.
• You will lead the design of connected user journeys across multiple digital touchpoints, ensuring a cohesive and high-converting experience from initial awareness to becoming a customer.
• This role involves significant cross-functional collaboration with Growth Marketing, Engineering, Data, and CX teams to identify opportunities, test hypotheses, and launch impactful programs that directly influence business growth and customer acquisition efficiency.

📝 Enhancement Note: While the title is "Senior Product Designer II," the responsibilities and focus on customer acquisition, conversion rates, and cross-functional GTM collaboration strongly align with a role that has significant overlap with Go-To-Market (GTM) Operations and Growth Operations. The emphasis on data-driven decision-making, optimizing customer journeys for business impact, and working closely with marketing and engineering teams positions this as a strategic design role with operational implications for growth.

📈 Primary Responsibilities

• Own the end-to-end design vision, strategy, and execution for products and features aimed at acquiring new customers, focusing on seamless discovery, understanding, and conversion journeys.
• Develop and refine user-centered design processes, incorporating research, usability testing, and a deep understanding of customer psychology to inform design decisions and improve conversion rates.
• Lead the design of integrated systems and reusable components to ensure consistency, quality, and efficiency across all digital touchpoints within the acquisition funnel.
• Analyze quantitative and qualitative data to identify user pain points, conversion barriers, and opportunities for optimization within the customer journey.
• Collaborate closely with Growth Marketing, Engineering, Data Science, and Customer Experience teams to translate insights into actionable design strategies and high-impact product features.
• Craft adaptive and personalized experiences across multiple touchpoints, maintaining a consistent brand aesthetic and driving user confidence.
• Contribute to the evolution of the company's design system, focusing on optimizing design processes for efficiency, automation, and scalability.
• Foster strong cross-functional relationships, facilitate productive discussions, and drive alignment on design strategies and implementation plans.
• Act as a thought partner for other designers, sharing knowledge, elevating design thinking, and setting exemplary standards for user experience and business impact.
• Prioritize design initiatives based on potential impact to customer acquisition, business growth, and overall customer experience, from post-launch analysis to future project reviews.

📝 Enhancement Note: The emphasis on "owning the vision, strategy, and execution of products that help potential customers discover, understand, and become customers" and "driving measurable business growth while reinforcing the company’s mission and brand" indicates a strategic leadership component within the design function, directly tied to business outcomes and operational efficiency of the acquisition process.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience: 7+ years of experience in product design, with a strong preference for experience in fast-paced startup environments and a proven track record in optimizing customer acquisition funnels.

Required Skills:

• Expert proficiency in design tools such as Figma for user interface design, prototyping, and collaboration.
• Deep understanding of user-centered design principles, methodologies, and best practices, including research, prototyping, and testing.
• Demonstrated ability in end-to-end thinking and systems design, creating cohesive and scalable user experiences.
• Exceptional communication skills, with the ability to articulate complex design decisions, distill insights, and facilitate productive discussions to drive decision-making.
• Strong problem-solving skills with a proactive, self-starter mentality and the ability to effectively prioritize tasks with meticulous attention to detail.
• Proven experience building strong cross-functional relationships and facilitating alignment across diverse teams (e.g., Product, Engineering, Marketing, CX).
• Demonstrated ability to translate insights from quantitative and qualitative data into impactful product features and user experiences.
• Customer-first mindset with a deep understanding of customer psychology and behavior, crucial for designing effective acquisition journeys.
• A genuine love for dogs, aligning with the company's mission and culture.

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO) strategies within a digital product context.
• Familiarity with growth marketing principles and how design can support acquisition campaigns.
• Experience in designing for e-commerce or subscription-based businesses.
• Knowledge of web analytics tools (e.g., Google Analytics, Amplitude) to inform design decisions.
• Experience contributing to or managing a design system.

📝 Enhancement Note: The requirement for "7+ years of experience" and the focus on "owning the vision, strategy, and execution" suggest that candidates should be prepared to demonstrate leadership in design strategy and its impact on business objectives, particularly in growth and conversion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a portfolio showcasing end-to-end design ownership for digital products or features, with a clear focus on user acquisition, conversion optimization, or growth initiatives.
• Include case studies that detail your process from problem identification through to solution implementation and impact measurement, highlighting your role in driving measurable business outcomes.
• Showcase examples of systems design, reusable components, and pattern creation that contributed to consistency and efficiency across digital touchpoints.
• Evidence of how you've leveraged quantitative (e.g., conversion rates, engagement metrics) and qualitative data (e.g., user interviews, usability testing) to inform design decisions and iterate on solutions.
• Examples of adaptive and responsive design across various devices and platforms, demonstrating attention to detail and a cohesive brand experience.

Process Documentation:

• Clearly articulate your design process, from initial research and problem definition to wireframing, prototyping, user testing, and final implementation handoff.
• Provide examples of how you've optimized design workflows, contributed to design systems, or implemented efficiencies within your design practice.
• Show how you approach collaboration with cross-functional teams, including engineering, marketing, and data, to ensure successful project execution and alignment.
• Demonstrate your ability to critically evaluate and refine design processes to improve team output and product quality.

📝 Enhancement Note: Given the role's focus on growth and conversion, a portfolio emphasizing measurable results and process optimization will be highly valued. Candidates should be prepared to walk through their design process and articulate the business impact of their work.

💵 Compensation & Benefits

Salary Range: The anticipated hiring base compensation range for this role in the NYC area is $170,000 - $190,000 USD annually. This range is representative of NYC market data. Benefits:

• Dog-friendly office in Greenwich Village, fostering a unique and positive work environment.
• Market-competitive compensation and equity packages, reflecting the company's commitment to employee wealth building.
• Comprehensive Healthcare, Dental, and Vision insurance plans to support employee well-being.
• Company-supported mental health benefits, prioritizing holistic employee care.
• 12 weeks of paid parental leave, supporting work-life balance during significant life events.
• Competitive 401k plan with a company match, aiding in long-term financial planning.
• Flexible Paid Time Off (PTO) to encourage rest and rejuvenation.
• Discounted fresh food for your pup, a unique perk for pet owners.
• A pet-friendly office culture where pets are considered a feature, not a bug.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with the understanding that flexibility may be required to meet project deadlines and business needs in a fast-paced environment.

📝 Enhancement Note: The compensation range provided is specific to NYC. Candidates applying from other locations should anticipate potential adjustments to this range based on local market data. The equity component is a significant part of the total compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pet Food & Health Technology (Direct-to-Consumer) Company Size: The Farmer's Dog is a rapidly growing company, indicated by its significant funding and national meal delivery. While an exact number isn't provided, the context suggests a scale beyond a small startup, likely hundreds of employees, with a significant presence in the D2C pet care market. Founded: The company was founded with a mission to revolutionize pet health by providing personalized, freshly-made dog food. This founding principle drives its innovative approach to the pet food industry.

Team Structure:

• The role operates within a highly collaborative, cross-functional team structure, where traditional departmental silos are minimized in favor of goal-oriented alignment.
• You will report into a design leadership role, but work embedded with Growth Marketing, Engineering, Data, and Customer Experience (CX) teams, requiring strong stakeholder management and influence.
• Collaboration is key, with an emphasis on shared ownership of customer problems and holistic problem-solving, rather than working in isolation.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on leveraging both quantitative and qualitative insights to validate hypotheses and drive product strategy.
• A "skeptical about everything and precious about nothing" mindset encourages continuous questioning, rapid iteration, and a willingness to pivot based on evidence.
• The customer journey is central to all decisions, ensuring that every interaction is considered within the broader context of customer acquisition, engagement, and retention.
• A focus on "Executing For Impact" means prioritizing work based on its potential to drive meaningful business results, rather than adhering to strict industry benchmarks or classical role expectations.

Company Website: https://www.thefarmersdog.com/

📝 Enhancement Note: The company culture emphasizes agility, data-driven decision-making, and a collective approach to problem-solving, which is ideal for operations-minded individuals who thrive on optimizing processes and driving measurable outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer II, indicating a high level of individual contribution and potential for leadership within the design function. It involves strategic input on growth initiatives and significant influence over customer acquisition processes. Reporting Structure: While the exact reporting line isn't specified, it's likely that the Senior Product Designer II will report to a Head of Product Design or similar leadership role. However, the day-to-day work will be deeply integrated with cross-functional teams, requiring strong matrixed collaboration and influence without direct authority over many stakeholders. Operations Impact: The role has a direct and significant impact on the operational efficiency of customer acquisition. By improving conversion rates and streamlining the customer journey, this position contributes directly to revenue growth and the scalability of The Farmer's Dog's business model. It influences how effectively marketing spend translates into new customers.

Growth Opportunities:

• Strategic Design Leadership: Opportunity to shape the acquisition strategy and product roadmap, potentially leading to a more senior or specialized design leadership role focused on growth or platform.
• Skill Development: Deepen expertise in growth-focused design, conversion rate optimization, A/B testing, and leveraging complex data sets for product decisions.
• Cross-Functional Expertise: Gain invaluable experience working closely with high-performing teams in marketing, engineering, and data, enhancing understanding of end-to-end business operations.
• Impactful Projects: Work on high-visibility projects directly tied to the company's core growth objectives, offering opportunities for significant career advancement and recognition.

📝 Enhancement Note: The "II" in the title suggests a platform for further growth into lead designer or management roles, especially given the strategic nature of the responsibilities and the company's growth trajectory.

🌐 Work Environment

Office Type: The Farmer's Dog maintains an in-office culture, emphasizing the value of in-person collaboration, spontaneous interactions, and the "magnetism of working in a shared space." Office Location(s): The primary office is located in Greenwich Village, New York City, a vibrant and accessible location. Workspace Context:

• The workspace is designed to foster collaboration and engagement, with an expectation that team members will be present to contribute to a dynamic in-office environment.
• Expect access to modern design tools and technologies necessary for executing design projects, with a focus on enabling efficient workflows.
• Opportunities for frequent interaction with design peers, as well as with members of product, engineering, marketing, and data teams, promoting cross-pollination of ideas and integrated problem-solving. Work Schedule: A standard full-time schedule is expected, with the understanding that the fast-paced startup environment may necessitate flexibility to meet critical project milestones and business objectives.

📝 Enhancement Note: The emphasis on an "in-office culture" is a strong signal for candidates who thrive on direct, in-person collaboration and the energy of a shared workspace. This contrasts with remote or hybrid models and is a key consideration for cultural fit.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your application and portfolio, focusing on relevant experience, design skills, and cultural fit. Be prepared to articulate your acquisition growth experience.
• Design Challenge/Case Study: Expect a design challenge or a deep dive into your portfolio case studies. This will assess your problem-solving approach, design thinking, ability to leverage data, and communication skills. Focus on demonstrating how your design decisions drove business impact.
• Cross-Functional Interviews: You will likely meet with key stakeholders from Product, Engineering, Growth Marketing, and Data teams. These interviews will evaluate your collaboration style, ability to influence, technical understanding, and how you integrate with different disciplines.
• Hiring Manager/Leadership Interview: A final interview with the hiring manager or design leadership will assess your strategic thinking, leadership potential, and overall fit with the team and company culture.

Portfolio Review Tips:

• Focus on Impact: Select 2-3 case studies that best showcase your experience in driving customer acquisition, conversion optimization, or significant user journey improvements. Quantify your impact with metrics wherever possible (e.g., X% increase in conversion, Y% reduction in drop-off).
• Process Clarity: Clearly articulate your design process for each case study, from understanding the problem and user research through to solutions, iterations, and final outcomes. Explain why you made specific decisions.
• Data Integration: Highlight how you used data (quantitative and qualitative) to inform your design choices and measure success.
• Systems Thinking: If applicable, showcase examples of systems design or contributions to design systems that improved efficiency or consistency.
• Storytelling: Present your work as a narrative, guiding the interviewer through the challenge, your approach, and the results.

Challenge Preparation:

• Familiarize yourself with The Farmer's Dog's product, target audience, and business model. Understand their current acquisition strategies and potential areas for improvement.
• Be ready to discuss customer acquisition funnels, conversion rate optimization techniques, and how design plays a role in driving growth.
• Practice articulating your design process and the rationale behind your decisions, focusing on connecting design work to business objectives.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on demonstrating tangible business impact through design. Preparing specific examples of how you've optimized conversion funnels and collaborated with growth teams will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency is a stated requirement.
• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools that allow for interactive and complex user flow simulations may be beneficial.
• Design System Tools: Experience with tools or methodologies for managing and contributing to design systems.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms for tracking user behavior, conversion funnels, and feature adoption.
• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or Google Optimize for running and analyzing A/B tests on design variations.
• Data Visualization Tools: While not explicitly mentioned, comfort with understanding data presented in dashboards or reports from tools like Tableau or Looker could be helpful.

CRM & Automation:

• While not directly a design tool, understanding how design integrates with CRM systems (like Salesforce, HubSpot) and marketing automation platforms from a user journey perspective is advantageous.

📝 Enhancement Note: While the role is design-focused, a strong understanding of the analytics and A/B testing tools used by Growth Marketing and Data teams will be critical for informing design decisions and measuring impact.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to improving pet health and revolutionizing the pet food industry.
• Customer-Centric: Prioritizing the customer journey and ensuring every interaction builds confidence and clarity.
• Data-Informed: Relying on data (quant and qual) to drive decisions and validate hypotheses, rather than assumptions.
• Collaborative & Integrated: Working as "One Team" across functions to solve problems holistically.
• Skeptical & Iterative: A culture of continuous questioning, learning, and rapid iteration to find the best solutions.
• Impact-Oriented: Focusing on executing for tangible business results and continuous improvement.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Growth Marketing, Engineering, Data, and CX to ensure seamless and effective product development and implementation.
• Open Communication: Fostering an environment where ideas can come from anywhere, and feedback is proactively sought and given.
• Shared Ownership: Taking collective responsibility for customer acquisition goals and problem-solving.
• Process Optimization: A continuous drive to refine how the team works, seeking efficiencies and better ways to achieve objectives.

📝 Enhancement Note: The company's values strongly align with an operational mindset focused on efficiency, data, and measurable outcomes, making it an attractive environment for professionals who prioritize process improvement and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced & Ambiguous Environment: Navigating a rapidly evolving startup landscape requires adaptability and comfort with ambiguity.
• Driving Conversion at Scale: Optimizing the acquisition funnel for a growing customer base presents ongoing challenges in user experience and technical implementation.
• Balancing Design Excellence with Growth Metrics: Ensuring that design solutions are both aesthetically pleasing and highly effective at driving key business metrics.
• Cross-Functional Alignment: Maintaining alignment and clear communication across multiple departments with varying priorities.

Learning & Development Opportunities:

• Growth Design Specialization: Deepen expertise in user acquisition, conversion rate optimization, and growth marketing principles through hands-on experience.
• Data Analysis Skills: Enhance capabilities in interpreting complex data sets (quantitative and qualitative) to drive product strategy.
• Systems Design Mastery: Contribute to and evolve a comprehensive design system, gaining experience in scalable design solutions.
• Exposure to Business Strategy: Gain a deeper understanding of business operations, marketing strategy, and customer lifecycle management.
• Mentorship & Leadership: Opportunities to mentor junior designers and influence design strategy within the organization.

📝 Enhancement Note: This role offers a significant opportunity to grow within a high-impact area of the business, directly contributing to customer acquisition and learning how to optimize complex GTM processes through design.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to designing for customer acquisition and conversion. How do you identify opportunities to improve a user journey?
• Walk through a case study where you used data (quantitative and qualitative) to inform design decisions and drive measurable business impact. What metrics did you focus on?
• How do you approach working with cross-functional teams (e.g., marketing, engineering, data) to ensure a successful product launch and ongoing optimization?
• Describe a time you had to advocate for a design decision that was met with resistance. How did you navigate that situation?
• How do you stay updated on design trends and best practices, particularly those relevant to growth and conversion optimization?

Company & Culture Questions:

• What interests you about The Farmer's Dog mission and its approach to the pet food industry?
• How do you embody the company's values, such as "One Team" or "Skeptical about everything and precious about nothing"?
• Describe your ideal work environment and how you thrive in a fast-paced, potentially ambiguous setting.
• How do you contribute to a positive and collaborative team culture?

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with the business/user problem, your research and ideation process, key design decisions and rationale, the final solution, and most importantly, the measurable results and impact.
• Visuals: Use clear, concise visuals. Show wireframes, mockups, interactive prototypes (if possible), and data visualizations that support your narrative.
• Data Focus: Clearly articulate the metrics you influenced and the specific impact of your design work on conversion rates, customer acquisition, or other relevant KPIs.
• Conciseness: Be mindful of time. Practice your presentation to ensure you cover the most critical points effectively. Be ready to answer detailed questions about your process and decisions.

📝 Enhancement Note: The emphasis on data and business impact means your portfolio presentation should not just showcase beautiful design, but also demonstrate a strategic, results-oriented approach that directly contributes to the company's growth objectives.

📌 Application Steps

To apply for this Senior Product Designer II position:

• Submit your resume and a compelling portfolio through The Farmer's Dog's Greenhouse application portal.
• Portfolio Customization: Ensure your portfolio highlights your experience in customer acquisition, conversion optimization, and end-to-end product design. Select case studies that clearly demonstrate your ability to drive measurable business impact and showcase your process for integrating data into design decisions.
• Resume Optimization: Tailor your resume to emphasize your 7+ years of experience, specific skills in user-centered design, systems design, and cross-functional collaboration. Quantify your achievements with relevant metrics related to growth and conversion.
• Interview Preparation: Practice articulating your design process, the rationale behind your decisions, and the impact of your work, especially in the context of growth and conversion. Prepare to discuss how you collaborate with marketing and engineering teams.
• Company Research: Thoroughly research The Farmer's Dog's mission, values, and market position. Understand their customer acquisition funnel and identify potential areas where design can drive significant improvements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.