Senior Product Designer - Gamification App

📍 Job Overview

Job Title: Senior Product Designer - Gamification App

Company: BTSE

Location: Singapore, Malaysia, Hong Kong

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-03-25

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop engaging mobile experiences that seamlessly blend trading functionalities with compelling gamification mechanics.

• Focus on enhancing user retention and repeat engagement through innovative features like daily check-ins, streak systems, rewards, achievements, and event-based gameplay.

• Craft intuitive and motivating interaction flows that drive user task completion and foster long-term product habit formation within a fast-paced fintech environment.

• Collaborate closely with product managers, stakeholders, and developers to ensure design quality, user satisfaction, and alignment with business objectives.

• Contribute to and maintain a robust mobile design system, ensuring scalability and consistency across product features and promotional campaigns.

📝 Enhancement Note: This role is specifically focused on integrating "gamification" into a "trading" and "fintech" mobile application. The emphasis on "retention," "engagement," and "habit formation" indicates a strong need for a designer who understands behavioral economics and user psychology as applied to digital products. The presence of multiple locations suggests potential for cross-regional collaboration and diverse user base considerations.

📈 Primary Responsibilities

• Conceptualize and design end-to-end mobile app experiences that integrate robust trading functionalities with sophisticated gaming and gamification mechanics.

• Develop intuitive and motivating user journeys for onboarding, active trading, rewards programs, streak tracking, achievement systems, and dynamic event participation.

• Create wireframes, user flows, interactive prototypes, and high-fidelity mockups to effectively communicate design concepts and interaction patterns.

• Partner with Product Managers to translate business requirements and user needs into compelling and user-centric design solutions.

• Collaborate closely with Engineering teams to ensure accurate implementation of designs, maintaining high standards for design quality and user experience.

• Maintain, evolve, and contribute to the comprehensive mobile design system, ensuring consistency, scalability, and efficiency in design execution.

• Conduct user research and usability testing to gather feedback and iterate on designs, driving continuous improvement of the user experience.

• Analyze user data and engagement metrics to identify opportunities for optimization and further gamification strategies.

• Stay abreast of industry trends in mobile gaming, gamification, fintech, and blockchain to inform design decisions and drive innovation.

📝 Enhancement Note: The responsibilities are heavily weighted towards user engagement and retention within a transactional product. The need to design "event-based features" and "promotional features" implies a dynamic design environment requiring rapid iteration and adaptation. The mention of "white-label exchange and payment solutions" in the company description suggests the design system might need to be adaptable for various client needs.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field; or equivalent practical experience.

Experience:

• 7+ years of progressive experience in UI/UX or Product Design, with a significant portion focused on mobile applications.

• Demonstrated experience designing and shipping successful mobile gamified features, such as daily check-ins, streak systems, reward programs, achievement flows, or event participation mechanics.

Required Skills:

• Deep understanding of mobile UX principles, interaction design patterns, and best practices for creating seamless and engaging user experiences.

• Proficiency in designing and maintaining comprehensive design systems for scalable product development.

• Expertise in user-centered design methodologies, including user research, wireframing, prototyping, and usability testing.

• Strong command of design tools, specifically Figma, and proficiency in Adobe Creative Suite (Photoshop, Illustrator).

• Excellent communication, collaboration, and interpersonal skills, with the ability to articulate design decisions to cross-functional teams and stakeholders.

• Ability to thrive in a fast-paced, agile environment, demonstrating adaptability and a proactive approach to problem-solving.

Preferred Skills:

• Solid understanding of blockchain technology, cryptocurrency exchange mechanisms, and user behavior within trading platforms.

• Experience in GameFi (Game Finance) design is highly preferred.

• Experience in mobile game systems, live operations, or growth and retention design strategies.

• Strong visual design skills with a keen eye for hierarchy, motion design, and polished UI execution.

• Fluency in Mandarin is advantageous, supporting communication with a broader user base.

📝 Enhancement Note: The experience requirement is significant, indicating a need for a seasoned designer capable of leading design initiatives. The "preferred skills" highlight a strong leaning towards candidates with direct experience in the cryptocurrency and gaming sectors, suggesting the company is looking for specialized expertise to drive innovation in their gamified trading app.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 detailed case studies demonstrating end-to-end product design processes for mobile applications.

• Highlight specific projects involving gamification mechanics, user retention strategies, and engagement loops.

• Include examples of designing for transactional or data-intensive products (e.g., trading, fintech, e-commerce) alongside gamified elements.

• Present clear problem statements, design challenges, your role and contributions, design decisions, and quantifiable outcomes or user impact.

Process Documentation:

• Clearly articulate your design process, including user research methodologies, ideation techniques, prototyping tools, and user testing approaches.

• Provide examples of how you have iterated on designs based on user feedback, data analysis, and business requirements.

• Showcase your ability to document design specifications and collaborate with developers for implementation, ensuring design fidelity.

• Illustrate how you have contributed to or maintained a design system, including its structure, governance, and impact on efficiency.

📝 Enhancement Note: A strong portfolio is critical for this role, especially one that clearly demonstrates experience in gamification applied to transactional or complex digital products. The emphasis should be on showing the process and impact of design decisions, not just the final UI. Showing how designs led to measurable improvements in user engagement or retention will be key.

💵 Compensation & Benefits

Salary Range:

• Singapore: SGD 8,000 - 12,000 per month (approx. USD 5,900 - 8,900)

• Hong Kong: HKD 45,000 - 70,000 per month (approx. USD 5,800 - 9,000)

• Malaysia: MYR 10,000 - 16,000 per month (approx. USD 2,100 - 3,400)

  These ranges are estimates based on the Senior Product Designer role with 7+ years of experience in the specified high-cost-of-living tech hubs. Actual compensation will depend on the candidate's experience, skills, and the specific location of employment within BTSE.

Benefits:

• Competitive compensation package, reflecting experience and market value.

• Comprehensive healthcare schemes for employees and their dependants, covering medical and dental needs.

• Various team-building programs and company events designed to foster camaraderie and a positive work environment.

• Opportunities for professional development and continuous learning.

Working Hours:

• Standard full-time work week, likely 40 hours per week.

• The fast-paced environment may require occasional flexibility to meet project deadlines or respond to urgent needs.

📝 Enhancement Note: Salary ranges are provided for each listed location, acknowledging significant cost-of-living and market differences. The estimates are based on industry benchmarks for Senior Product Designers with 7+ years of experience in these tech-centric Asian cities, considering the fintech/crypto sector. The "comprehensive healthcare schemes" are a valuable benefit in these regions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Blockchain Technology, Cryptocurrency Exchange, Payments, and Infrastructure Development. BTSE operates at the intersection of finance and cutting-edge technology, providing a unique and dynamic work environment.

Company Size: BTSE Group serves over 100 corporate clients globally and has a growing employee base to support its diverse business pillars. The company is likely mid-sized to large within the fintech sector, offering both the stability of an established player and the agility of a growing organization.

Founded: BTSE was founded with a vision to innovate within the blockchain and fintech space. While the exact founding date isn't provided, its established presence serving over 100 corporate clients suggests a history of growth and development in a rapidly evolving industry.

Team Structure:

• The Product Design team likely operates within a larger Product or Engineering department.

• Designers collaborate closely with Product Managers, UX Researchers, Developers, and potentially Marketing or Business Development teams.

• Reporting lines would typically be to a Head of Product Design or a Director of Product.

Methodology:

• Data-driven decision-making is paramount, leveraging user analytics and A/B testing to refine gamification strategies and trading functionalities.

• Agile methodologies are likely employed, facilitating rapid iteration, continuous improvement, and adaptability to market changes.

• A strong emphasis on user-centric design ensures that product development is guided by user needs and behaviors.

• Design system thinking promotes consistency, efficiency, and scalability across all product features.

Company Website: https://www.btse.com/

📝 Enhancement Note: BTSE is positioned as a significant player in the fintech and blockchain space. The company's focus on providing "white-label solutions" suggests a robust and adaptable product offering. The culture is likely to be fast-paced, innovative, and global, requiring employees to be adaptable and collaborative.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and autonomy. The individual will be expected to lead design efforts for significant product features, mentor junior designers (if applicable), and contribute strategically to product direction. The focus on gamification within a fintech context positions this as a specialized and high-impact role.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Director of Product, or a senior product lead. They will work closely with Product Managers, Engineers, and potentially UX Researchers.

Operations Impact: The role has a direct impact on user acquisition, retention, engagement, and ultimately, the revenue generated through the trading platform. By designing compelling gamified experiences, the Senior Product Designer will be instrumental in driving user behavior, increasing platform stickiness, and differentiating BTSE from competitors.

Growth Opportunities:

• Specialization: Deepen expertise in gamification design, behavioral economics, and fintech/blockchain product design.

• Leadership: Potential to move into a Lead Product Designer or Design Manager role, overseeing a team and strategic design initiatives.

• Cross-functional Mobility: Opportunity to work across different product areas within BTSE, or transition into Product Management roles given the strategic nature of the position.

• Industry Exposure: Gain invaluable experience in the rapidly evolving worlds of fintech, blockchain, and GameFi.

📝 Enhancement Note: This role offers significant growth potential within a high-demand niche. The "Senior" title implies leadership capabilities, and the specialized domain (gamified fintech) opens doors to future opportunities in related fields like GameFi or advanced digital engagement strategies.

🌐 Work Environment

Office Type: The job is listed as "On-site" for Singapore, Malaysia, and Hong Kong, indicating that successful candidates will be expected to work from one of BTSE's physical office locations. This suggests a collaborative office environment designed for teamwork and in-person interaction.

Office Location(s):

• Singapore: A major global financial and tech hub, offering excellent connectivity and a vibrant professional ecosystem.

• Malaysia: A growing tech market with a strong talent pool and competitive operational costs.

• Hong Kong: A critical financial center in Asia, providing access to a diverse international talent pool and market.

Workspace Context:

• Expect a modern office environment typical of tech companies, likely featuring collaborative workspaces, meeting rooms, and dedicated areas for focused work.

• Access to industry-standard design tools and technology, including high-performance workstations and relevant software.

• Opportunities for daily interaction with cross-functional teams, fostering a dynamic and communicative atmosphere.

Work Schedule:

• Standard full-time hours, likely Monday to Friday.

• Given the global nature of BTSE and the fast-paced industry, occasional flexibility may be required to accommodate different time zones or meet critical project deadlines.

📝 Enhancement Note: The on-site requirement suggests BTSE values in-person collaboration and team synergy. The choice of locations—Singapore, Hong Kong, and Malaysia—points to a strategic presence in key Asian tech and financial markets, offering diverse opportunities and work environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on relevant experience and skills.

• Portfolio Review & Presentation: You will likely be asked to present your portfolio, detailing specific case studies that showcase your experience in mobile design, gamification, and ideally, fintech or crypto. Be prepared to discuss your design process, rationale, and the impact of your work.

• Technical/Design Interview: Expect questions related to UX/UI principles, design systems, gamification strategies, and your proficiency with tools like Figma. You may be asked to solve a design problem or critique an existing interface.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially other stakeholders to assess collaboration skills, communication, and alignment with team dynamics.

• Final Interview: A discussion with senior leadership to evaluate strategic thinking, cultural fit, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best align with the job description, emphasizing mobile gamification, user retention, and any fintech/trading experience.

• Tell a Story: For each case study, clearly articulate the problem, your role, the design process (research, ideation, prototyping, testing), your specific contributions, and the measurable outcomes or impact. Use visuals to support your narrative.

• Highlight Process: Demonstrate your understanding of the end-to-end design process, including user research, wireframing, prototyping, and user testing. Show how you iterate based on feedback.

• Showcase Design System: If you have experience with design systems, include examples of your contributions and how they improved efficiency or consistency.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., increased engagement, retention rates, task completion).

Challenge Preparation:

• Gamification Design Challenge: Be prepared for a hypothetical scenario where you need to design a gamified feature for the BTSE app. Think about user motivation, reward structures, and integration with trading.

• System Design Thinking: Consider how your design would scale, integrate with existing systems, and maintain consistency across the platform.

• Communication & Collaboration: Practice articulating your design decisions clearly and concisely, explaining your rationale and how you would collaborate with engineers and product managers.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design process and its impact. Demonstrating a deep understanding of gamification principles and how they apply to a high-stakes environment like crypto trading will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a core requirement.

• Adobe Creative Suite: Including Photoshop and Illustrator, for asset creation, image editing, and visual design tasks.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Prototyping Tools: InVision, ProtoPie, or similar for advanced interactive prototypes.

• User Research Tools: SurveyMonkey, Typeform, UserTesting.com, etc.

• Project Management Tools: Jira, Asana, Trello for workflow management and collaboration with engineering teams.

📝 Enhancement Note: Figma is explicitly mentioned as a required skill. Designers are expected to be proficient in industry-standard tools for UI/UX design and prototyping. While direct use of analytics or CRM tools may not be the primary responsibility, understanding their output and implications for user behavior is key.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to push boundaries in fintech and gamification, creating novel user experiences.

• User-Centricity: Designing with a deep understanding of user needs, motivations, and behaviors.

• Collaboration: Working effectively across disciplines to achieve shared product goals.

• Data-Driven: Using insights from data and user feedback to inform design decisions and measure success.

• Excellence: A commitment to high-quality design execution and polished user experiences.

• Adaptability: Thriving in a fast-paced, evolving industry and being open to change.

Collaboration Style:

• Cross-functional Partnerships: Close collaboration with Product Managers to define product strategy and roadmaps, and with Engineers for seamless implementation.

• Iterative Design: A culture of continuous improvement, where designs are regularly reviewed, tested, and refined based on feedback and data.

• Open Communication: Encouraging open dialogue, constructive feedback, and knowledge sharing within the design team and with other departments.

• Shared Ownership: A sense of collective responsibility for the product's success, fostering a proactive and engaged team environment.

📝 Enhancement Note: The company culture likely emphasizes a blend of innovation, user focus, and rigorous execution, essential for success in the competitive fintech and blockchain space. The emphasis on adaptability is critical given the dynamic nature of these industries.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Gamification and Trading: The primary challenge will be to integrate engaging gamification elements without compromising the core functionality, trustworthiness, and user experience of a trading platform. This requires a delicate balance to ensure features enhance, rather than distract from, trading activities.

• User Behavior Complexity: Understanding and influencing diverse user behaviors across both trading and gaming contexts, and designing for potential conflicts or competing motivations.

• Rapid Iteration: Working in a fast-paced fintech environment means designs may need to be developed, tested, and iterated upon very quickly to keep pace with market demands and product roadmaps.

• Design System Evolution: Continuously evolving and maintaining a comprehensive design system to support new features, ensure consistency, and facilitate efficient design and development.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in gamification design, behavioral economics, and the nuances of designing for financial products and blockchain technology.

• Industry Trends: Stay at the forefront of innovations in GameFi, decentralized finance (DeFi), and emerging user engagement strategies.

• Mentorship: Opportunity to learn from experienced product leaders and potentially mentor junior designers.

• Professional Development: Access to training, conferences, and resources to enhance design skills and industry knowledge.

📝 Enhancement Note: The core challenge lies in successfully merging two distinct domains—financial trading and gaming—into a cohesive and engaging user experience. Growth opportunities are significant for those who can master this specialized area.

💡 Interview Preparation

Strategy Questions:

• "How would you design a daily check-in system for our trading app that encourages consistent user engagement without feeling repetitive or trivial?"

• "Describe a time you had to balance a complex transactional flow with a gamified element. What were the challenges, and how did you resolve them?"

• "If we wanted to introduce a 'streaks' feature for active traders, what key metrics would you track to measure its success and potential impact on user retention?"

Company & Culture Questions:

• "What interests you most about BTSE and our mission in the fintech and blockchain space?"

• "How do you stay updated on the latest trends in mobile gaming and gamification, and how do you see them applying to a trading platform?"

• "Describe your ideal collaboration style when working with product managers and engineers."

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem, your solution, and the resulting impact (e.g., increased engagement, retention, task completion rates). Use quantifiable data whenever possible.

• Show Your Process: Walk through your design thinking, from initial research and ideation to prototyping and testing. Explain why you made certain design decisions.

• Highlight Gamification Elements: Clearly point out the gamified features you designed and explain the underlying psychological principles or user motivations they tap into.

• Demonstrate Figma Proficiency: Be ready to navigate your Figma files to show your workflow, component usage, and prototyping capabilities.

• Tailor to BTSE: Show you've researched BTSE and understand their product, target audience, and the unique challenges of designing for a crypto trading app.

📝 Enhancement Note: Prepare to discuss specific examples of gamification mechanics and how they can be applied to a trading context. Emphasize your ability to balance user engagement with the critical nature of financial transactions.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Lever link.

• Curate Your Portfolio: Select 3-4 of your most relevant projects, focusing on mobile gamification, user retention, and any fintech/trading experience. Ensure each case study clearly outlines the problem, your process, your specific contributions, and quantifiable outcomes.

• Optimize Your Resume: Highlight your 7+ years of experience, specific skills in UI/UX or Product Design, proficiency with Figma, and any experience in mobile gaming, gamified apps, fintech, or crypto. Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on clear storytelling, demonstrating your design process, and articulating the impact of your work. Be ready to discuss your rationale for gamification strategies.

• Research BTSE: Understand BTSE's business model, current products, target audience, and their position in the fintech and blockchain market. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.