Senior Product Designer - Fleet Experience

📍 Job Overview

Job Title: Senior Product Designer - Fleet Experience Company: Geotab Location: Atlanta, Georgia / Detroit, Michigan - USA Job Type: Full-Time Category: Product Design / User Experience (UX) Date Posted: November 14, 2025 Experience Level: Mid-Senior Level (5-8 years) Remote Status: Hybrid

🚀 Role Summary

• This role is central to advancing Geotab's product design vision, focusing on the Fleet Experience.
• It involves driving design initiatives within cross-functional teams, ensuring seamless integration of user-centered design solutions.
• The position requires a strong emphasis on mentoring junior designers and fostering a collaborative, high-functioning design team culture.
• The Senior Product Designer will leverage deep knowledge of product design principles and user research to inform strategic design decisions for complex enterprise software.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities and required experience strongly suggest a Senior UX/Product Designer role focused on enterprise-level software, specifically within the fleet management and IoT space. The emphasis on "Fleet Experience" implies a focus on user workflows and interfaces for fleet managers, drivers, and potentially other stakeholders in the transportation industry.

📈 Primary Responsibilities

• Lead and drive design initiatives within cross-functional product teams, ensuring alignment with business objectives and user needs.
• Champion user-centered design principles throughout the product development lifecycle, from concept to completion.
• Conduct comprehensive user research, usability testing, and data analysis to deeply understand user behaviors, preferences, and pain points.
• Develop and refine high-level design strategy and vision for the Fleet Experience product suite.
• Mentor and support junior designers, providing guidance on design methodologies, best practices, and career development.
• Collaborate closely with Product Management, Engineering, Research, and Senior Leadership to translate complex requirements into intuitive and effective design solutions.
• Drive the adoption and evolution of the design system, working with teams to ensure consistent implementation and adherence to guidelines.
• Proactively identify opportunities to enhance design capabilities, methodologies, tools, and workflows for increased efficiency and impact.
• Contribute to the hiring process for new design talent and provide constructive feedback in design critiques.
• Advocate for and promote design best practices and a strong design culture within the organization.

📝 Enhancement Note: The role description emphasizes leadership, strategic thinking, and mentorship, aligning with a senior-level position. The responsibilities also highlight a strong focus on process improvement and design system advocacy, which are critical functions for senior operations-adjacent design roles in tech companies.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Computer Science, Software Engineering, Electrical or Electronics Engineering, or a related field, OR equivalent relevant industry experience.

Experience:

• 5-8 years of professional experience in product design, UX design, or a closely related field.
• Proven experience leading all aspects of the user-centered design process from conception to completion for complex software products.
• Demonstrated experience collaborating effectively with product management, engineering, and research teams.

Required Skills:

• Deep knowledge of product design principles, common interaction patterns, and best practices for responsive web applications.
• Proficiency in UI design and advanced skills with design tools such as Figma, Sketch, InVision, Principle, or similar.
• Strong ability to develop high-level design strategy and vision.
• Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly to diverse audiences.
• Strong interpersonal relationship-building skills, fostering positive collaboration across teams.
• Proven ability to act as a strong team player, engaging effectively with all levels of the organization.
• Experience in conducting user research, usability testing, and data analysis to inform design decisions.
• Familiarity with design system principles and practical experience in driving their adoption and maintenance.

Preferred Skills:

• Experience specifically within the IoT, telematics, or fleet management industries.
• Experience mentoring or managing junior designers.
• Familiarity with agile development methodologies and cross-functional team workflows.
• Understanding of data analytics and how to translate data insights into design improvements.
• Experience with prototyping tools and user journey mapping.

📝 Enhancement Note: The required experience (5-8 years) and responsibilities like mentoring and strategy development clearly position this as a Senior role. The emphasis on specific design tools like Figma and Sketch is crucial for this function. The mention of "responsive web applications" indicates a focus on digital product interfaces.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of product design projects, demonstrating your end-to-end design process.
• Case studies that clearly articulate user problems, your design process, key decisions made, and the impact of your solutions (quantifiable results are highly valued).
• Examples of collaborative workflows with engineering and product management teams.
• Demonstrations of user research methodologies applied and how they informed design outcomes.
• Showcase of your ability to develop design strategy and vision, not just execution.
• Examples of contributions to or management of design systems.

Process Documentation:

• Focus on demonstrating structured design processes, including but not limited to:
  • User research planning and execution.
  • Ideation and concept development.
  • Wireframing, prototyping, and high-fidelity design.
  • Usability testing and iteration cycles.
  • Collaboration workflows with development and product teams.
  • Design system implementation and maintenance.

📝 Enhancement Note: A strong portfolio is paramount for Product Designers. This section emphasizes the need for detailed case studies that highlight the "how" and "why" behind design decisions, with a clear focus on user outcomes and collaboration, which are critical for senior roles.

💵 Compensation & Benefits

Salary Range: The estimated annual salary range for a Senior Product Designer in Atlanta, Georgia or Detroit, Michigan, based on industry benchmarks for this experience level and location, is between $110,000 and $150,000 USD. This range can vary based on specific experience, qualifications, and the candidate's performance during the interview process.

Benefits:

• Flexible working arrangements (hybrid model).
• Home office reimbursement program.
• Baby bonus & parental leave top-up program.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits.
• Retirement savings program.

Working Hours:

• Standard full-time hours, typically around 40 hours per week.
• The hybrid work model offers flexibility, allowing employees to balance in-office and remote work.
• While specific in-office days aren't mandated, collaboration and engagement are encouraged.

📝 Enhancement Note: Salary estimates are based on aggregated data for Senior Product Designers in major US tech hubs like Atlanta and Detroit, considering the specified experience level. The provided benefits are directly from the job description and are comprehensive for a full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Internet of Things (IoT), Connected Transportation, Fleet Management Software. Company Size: Geotab is a global leader, indicating a large and growing organization, likely with hundreds or thousands of employees worldwide. Founded: Geotab was founded in 2000, suggesting a mature company with established processes but also a dynamic, forward-thinking approach to technology and innovation.

Team Structure:

• The Senior Product Designer will be part of the Product Design team, which likely includes other designers (junior and potentially peer senior roles), UX researchers, and possibly UI developers.
• This role requires close collaboration with cross-functional teams, including Product Management, Engineering, and potentially Marketing and Sales.
• Reporting is likely to a Design Lead, Head of Product Design, or Director of Product Management, with direct interaction with senior leadership and stakeholders.

Methodology:

• Geotab emphasizes a data-driven approach, utilizing data analytics and machine learning to inform product development and business decisions.
• The company operates in a fast-paced, ever-changing environment, requiring adaptability and a willingness to take on new challenges.
• A strong focus on user-centered design is evident, aiming to optimize productivity, enhance safety, and ensure compliance for customers managing commercial fleets.

Company Website: https://www.geotab.com/

📝 Enhancement Note: Geotab's position as a global leader in IoT and connected transportation suggests a sophisticated technology environment. The company's culture appears to value innovation, data-driven decision-making, and adaptability, which are key for roles in product development and design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior level within the design function. It requires not only strong individual contribution but also the ability to lead, mentor, and influence design strategy.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Director of Product, working closely with Product Managers and Engineering Leads. They are expected to collaborate with senior leadership and stakeholders, providing design expertise and strategic input.

Operations Impact: The Senior Product Designer's impact is crucial for shaping the user experience of Geotab's fleet management platform. By creating intuitive, efficient, and user-friendly interfaces, they directly contribute to customer satisfaction, operational efficiency for clients, adoption of new features, and ultimately, Geotab's market competitiveness and revenue growth. Their work influences how businesses manage their fleets, leading to potential cost savings, improved safety, and better compliance.

Growth Opportunities:

• Leadership Development: Opportunity to lead design initiatives, mentor junior designers, and potentially move into a Design Lead or Managerial role.
• Skill Specialization: Deepen expertise in specific areas of UX/UI design, user research, design systems, or product strategy within the IoT and fleet management domain.
• Cross-Functional Advancement: Potential to move into Product Management or related strategic roles by leveraging a strong understanding of product development, user needs, and business objectives.
• Industry Expertise: Become a recognized expert in designing for complex B2B SaaS products in the rapidly growing connected transportation sector.

📝 Enhancement Note: The "Fleet Experience" focus suggests a specialized domain where deep expertise can lead to significant career growth. The mentorship aspect is a clear indicator of leadership potential.

🌐 Work Environment

Office Type: Geotab offers a flexible hybrid working model, supporting both in-person and virtual work. The company maintains "beautiful, safe, clean offices" that employees are welcomed and encouraged to use.

Office Location(s): The role is based in Atlanta, Georgia, and Detroit, Michigan, USA. This implies access to well-equipped office spaces in these major metropolitan areas.

Workspace Context:

• The hybrid model necessitates a reliable internet connection (minimum 50mb DL/10mb UL) for remote work, supported by cloud-based applications and collaboration tools.
• The office environment is designed to foster collaboration, with opportunities for interaction with the design team and other departments.
• Access to necessary design tools and technology is implied, as the role requires proficiency in industry-standard software.

Work Schedule:

• Standard full-time hours, around 40 hours per week.
• The hybrid model allows for flexibility in balancing work location, promoting work-life balance.
• Asynchronous working is supported, accommodating different schedules and time zones within the team where applicable.

📝 Enhancement Note: The hybrid model combined with excellent office facilities indicates a modern work environment that prioritizes employee well-being and flexibility while ensuring operational continuity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience.
• Hiring Manager/Recruiter Interview: Discussion about your background, experience, motivation for applying, and initial fit for the role and team.
• Portfolio Presentation & Design Challenge: You will likely be asked to present your portfolio, walking through specific case studies that highlight your process, problem-solving skills, and impact. A design challenge or take-home exercise may be assigned to assess your design thinking, problem-solving abilities, and execution skills.
• Cross-Functional Interviews: Interviews with members of the product, engineering, and potentially research teams to evaluate collaboration skills, technical understanding, and ability to work within a cross-functional environment.
• Senior Leadership/Stakeholder Interview: A final discussion to assess strategic thinking, leadership potential, and overall fit with Geotab's culture and vision.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best represent your skills and experience relevant to enterprise SaaS and fleet management.
• Tell a Story: For each project, clearly outline the problem, your role, the process you followed, key decisions and rationale, challenges encountered, and the measurable outcomes or impact.
• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flow diagrams) to illustrate your design process and final solutions.
• Highlight Collaboration: Emphasize how you worked with engineers, product managers, and other stakeholders.
• Quantify Impact: Wherever possible, include metrics that demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).
• Tailor to Geotab: Research Geotab's products and target audience. Consider how your experience designing for complex systems or B2B applications aligns with their needs.

Challenge Preparation:

• Be prepared to discuss your design process in detail and defend your decisions.
• Practice articulating complex design concepts concisely.
• Think about how you would approach designing for a fleet management system, considering the unique needs of fleet managers, drivers, and logistics operations.
• Understand Geotab's mission and how design contributes to their business goals.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges is standard for senior design roles. Candidates should be ready to demonstrate not just aesthetic skills but strategic thinking and problem-solving capabilities within a business context.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Figma (primary), Sketch, InVision, Principle. Candidates are expected to be highly proficient in at least one, ideally Figma.
• Design System Management: Experience with or understanding of how to contribute to and leverage design systems.

Analytics & Reporting:

• While not explicitly listed as a required tool for the designer, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and how user behavior data informs design decisions is highly beneficial.
• Ability to interpret data and translate insights into design improvements is key.

CRM & Automation:

• Not directly applicable to the designer's core toolset, but an understanding of how design integrates with broader business systems like CRMs or fleet management platforms is advantageous.

📝 Enhancement Note: Proficiency in Figma is a critical requirement. The role also implies an understanding of how design integrates into a broader tech stack, including data analytics and potentially enterprise software systems.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: Geotab operates in a fast-paced, ever-changing environment, valuing individuals who embrace new challenges and think differently.
• Collaboration: Strong emphasis on teamwork and cross-functional collaboration to achieve common goals.
• Data-Driven Decision Making: Utilizing data analytics and machine learning to inform product development and business strategy.
• User-Centricity: A commitment to understanding and meeting user needs to deliver exceptional experiences.
• Impact & Results: Focus on delivering tangible results that help businesses grow, increase safety, and promote sustainability.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Product Management, Engineering, and Research teams, fostering a unified approach to product development.
• Constructive Feedback: A culture that encourages thoughtful feedback in design critiques to elevate the quality of work.
• Knowledge Sharing: Active participation in sharing knowledge and best practices within the design team and across the organization.
• Mentorship: A supportive environment where senior members guide and develop junior talent.

📝 Enhancement Note: The company culture appears to be a blend of fast-paced innovation and structured collaboration, with a strong emphasis on data and user needs. This environment suits proactive, adaptable, and team-oriented individuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complex Enterprise Software: Translating intricate fleet management functionalities into intuitive user interfaces for diverse user roles (fleet managers, drivers, mechanics) presents a significant design challenge.
• Balancing Stakeholder Needs: Effectively managing expectations and integrating feedback from various stakeholders (product, engineering, leadership, sales) while maintaining a strong user focus.
• Driving Design System Adoption: Championing and ensuring consistent adoption of the design system across multiple product teams and features.
• Mentoring and Leadership: Developing leadership skills and effectively mentoring junior designers while managing personal design responsibilities.
• Staying Ahead of Industry Trends: Keeping pace with rapid advancements in IoT, AI, and fleet technology to ensure designs remain cutting-edge and relevant.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities for professional development in advanced UX/UI techniques, user research methodologies, and design strategy.
• Industry Conferences & Workshops: Potential to attend industry events related to IoT, transportation technology, and UX design.
• Mentorship Program: Access to senior design and product leaders for guidance and career advice.
• Exposure to Cutting-Edge Technology: Working with advanced technologies like AI and machine learning in the context of fleet management.
• Career Progression: Clear paths for advancement into leadership roles within the design organization or related product functions.

📝 Enhancement Note: The challenges are typical for senior roles in complex B2B SaaS environments, offering substantial opportunities for skill development and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from different stakeholders. How did you approach it, and what was the outcome?" (Focus on communication, negotiation, and user advocacy.)
• "How do you approach developing a design strategy for a new product feature or an existing complex system like fleet management?" (Highlight your strategic thinking, research methods, and vision-setting abilities.)
• "Walk me through your process for mentoring a junior designer on a challenging project. What was your approach to guidance and feedback?" (Demonstrate leadership and coaching skills.)
• "How do you ensure your designs are scalable and maintainable, especially concerning design systems?" (Show your understanding of system thinking and long-term design health.)

Company & Culture Questions:

• "What excites you about Geotab and the fleet management industry?" (Research Geotab's mission, products, and market position.)
• "How do you contribute to building a positive and collaborative design culture?" (Provide examples of your teamwork and mentorship approach.)
• "Based on your understanding, how can design drive business impact at a company like Geotab?" (Connect design principles to business objectives like customer satisfaction, efficiency, and revenue.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your specific role and contributions, the design process (research, ideation, prototyping, testing), key decisions with rationale, and the final outcome/impact.
• Quantify Results: Use data and metrics whenever possible to showcase the success of your designs.
• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs, challenges, and how you would apply your experience to Geotab's specific products.
• Showcase Collaboration: Explain how you worked with engineering, product management, and other stakeholders.
• Highlight Strategic Thinking: Emphasize the "why" behind your designs, demonstrating your ability to think strategically and align with business goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design execution but also strategic thinking, leadership potential, and a deep understanding of user-centered design within a complex business context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Geotab careers portal via the provided link.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your experience with complex B2B SaaS, enterprise software, or IoT products. Focus on case studies that showcase your end-to-end design process, user research, and collaboration with engineering and product teams.
• Resume Optimization: Ensure your resume clearly outlines your 5-8 years of relevant experience, key skills (Figma, user-centered design, strategy), and quantifiable achievements. Use keywords from the job description.
• Interview Preparation: Practice your portfolio presentation, focusing on storytelling, articulating your design process, and quantifying impact. Prepare to discuss your approach to mentoring and cross-functional collaboration. Research Geotab's products and the fleet management industry.
• Company Research: Understand Geotab's mission, values, and market position. Familiarize yourself with their product offerings, particularly those related to fleet telematics and data analytics. This will help you articulate your interest and potential contributions effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a Senior Product Designer role. All details should be verified directly with Geotab through their official application process.

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