Senior Product Designer - Fintech(Bangkok - Based, Relocation Provided)

📍 Job Overview

Job Title: Senior Product Designer - Fintech Company: Agoda Location: Bangkok, Thailand Job Type: Full-Time Category: Product Design / UX/UI Design Date Posted: 2025-08-27T07:48:15 Experience Level: 6+ Years Remote Status: Hybrid (Bangkok-Based)

🚀 Role Summary

• This Senior Product Designer role focuses on Agoda's Consumer Fintech product suite, requiring a blend of strategic design leadership and hands-on execution for innovative financial services.
• The position involves close collaboration with Product Managers, Engineers, and Researchers to translate complex user needs and business objectives into intuitive and engaging digital experiences within the travel sector.
• A strong emphasis is placed on the complete design lifecycle, from discovery and research to wireframing, prototyping, visual design, and user testing, particularly for transactional and complex web-based products.
• The role demands a seasoned designer capable of managing multiple stakeholders in an agile development environment, influencing product strategy, and advocating for user-centric design principles across the organization.

📝 Enhancement Note: While the core responsibilities lean heavily into UX/UI design, the "Fintech" specialization and the "Senior" title suggest a need for strategic thinking, cross-functional influence, and a deep understanding of how design impacts business outcomes, especially within financial services and the online travel agency (OTA) domain. The hybrid nature indicates a balance between in-office collaboration and flexible work.

📈 Primary Responsibilities

• Deliver end-to-end design solutions for complex enterprise business scenarios and well-defined business problems within the consumer fintech space, ensuring alignment with product partners' vision and Agoda's business goals.
• Actively participate in user research initiatives, collaborating with researchers to evaluate the impact of proposed design solutions and iteratively refine them to achieve desired outcomes for fintech products.
• Develop a deep understanding of the Online Travel Agency (OTA) business model through daily collaboration with product leaders, analysis of research insights, and close engagement with various stakeholders.
• Champion Agoda's Design team by advocating for user-centric design principles and effectively engaging with external property partner touchpoints to gather insights and validate solutions.
• Drive continuous discovery processes in collaboration with product stakeholders, validating and shaping ideas for experimentation and iteration, thereby influencing enterprise product strategy and roadmap.
• Create high-fidelity wireframes, user flows, interactive prototypes, and detailed UI designs using industry-standard design and prototyping tools.
• Contribute to and maintain design systems, ensuring consistency, scalability, and efficiency across Agoda's fintech product offerings.
• Present design concepts, research findings, and strategic recommendations clearly and persuasively to cross-functional teams and senior leadership.

📝 Enhancement Note: The responsibilities highlight a need for proactive engagement in the entire product development lifecycle, from ideation and research to detailed design and strategic influence. The emphasis on "complex enterprise business scenarios" and "well-defined business problems" suggests a focus on robust, scalable solutions rather than purely aesthetic applications.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 6+ years of full-time experience as a UX/Interaction Designer for digital or web-based products.
• In-house experience at a technology company is highly preferred.
• Experience in finance product development or fintech is a strong advantage, though not strictly required.
• Proven track record of managing multiple stakeholders and collaborating effectively within an agile development process.

Required Skills:

• UX/Interaction Design: Expertise in user experience principles, interaction design patterns, and usability heuristics.
• Wireframing & Prototyping: Proficiency in creating detailed wireframes, user flows, and interactive prototypes using modern design tools (e.g., Figma, Sketch, Adobe XD).
• UI Design: Strong visual design skills, a keen eye for aesthetics, and the ability to translate complex requirements into clean, intuitive user interfaces.
• Stakeholder Management: Proven ability to effectively communicate and collaborate with product managers, engineers, researchers, and business leaders.
• Agile Methodologies: Experience working within agile development frameworks (Scrum, Kanban) and adapting to iterative design processes.
• Design Systems: Familiarity with or experience in contributing to and utilizing design systems for consistency and scalability.
• Communication & Presentation: Excellent English communication, presentation, and interpersonal skills, with the ability to articulate design decisions and rationale clearly.
• Problem Solving: Demonstrated ability to tackle complex problems, analyze user needs, and develop effective, user-centric solutions.

Preferred Skills:

• Fintech Domain Knowledge: Prior experience designing for financial products, payment solutions, or related fintech applications.
• Research Collaboration: Experience working closely with UX Researchers to conduct user studies, analyze feedback, and integrate insights into the design process.
• Data Analysis: Ability to interpret user data, analytics, and performance metrics to inform design decisions and measure impact.
• Cross-functional Collaboration: Experience working with marketing, brand, and engineering teams to ensure cohesive product experiences.
• Global Product Experience: Familiarity with designing for diverse user segments and international markets.

📝 Enhancement Note: The requirement for 6+ years of experience, coupled with the "Senior" title, implies that candidates should not only possess strong core design skills but also demonstrate strategic thinking, leadership potential, and the ability to influence product direction. The preference for in-house experience suggests a need for candidates who understand the dynamics of working within a product-driven organization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, with a strong emphasis on complex, transactional web-based products or mobile applications.
• Demonstrate your end-to-end design thinking process, including problem definition, user research, ideation, wireframing, prototyping, UI design, and user testing.
• Include case studies that clearly articulate the user problems addressed, the design challenges faced, your specific contributions, and the rationale behind your design decisions.
• Highlight quantifiable outcomes or impact where possible, such as improvements in user engagement, conversion rates, task completion success, or reduction in user errors.
• Showcase your ability to work with and contribute to design systems, demonstrating an understanding of consistency, scalability, and component-based design.

Process Documentation:

• Portfolio pieces should illustrate effective workflow design and optimization, showing how you’ve streamlined user journeys or business processes through design.
• Demonstrate your approach to user research and validation, including how you gather insights and use them to inform and refine designs.
• Showcase your proficiency with design and prototyping tools, providing examples of interactive prototypes or detailed UI specifications.
• Articulate how your design solutions align with business goals and contribute to measurable business outcomes, such as increased revenue or efficiency.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is critical. It needs to go beyond just presenting final designs; it must clearly articulate the candidate's thought process, problem-solving abilities, and impact on the product and business. Case studies that detail the "why" behind design decisions and include measurable results will be highly valued.

💵 Compensation & Benefits

Salary Range: Given the Senior level, 6+ years of experience, and the location in Bangkok, Thailand, the estimated salary range for a Senior Product Designer in Fintech at a company like Agoda would likely fall between THB 1,500,000 - THB 2,500,000 per year.

Benefits:

• Relocation Assistance: Agoda provides relocation support, which is a significant benefit for international candidates moving to Bangkok.
• Comprehensive Health Insurance: Typically includes medical, dental, and vision coverage for employees and potentially dependents.
• Provident Fund/Retirement Savings Plan: Contributions towards long-term financial security.
• Performance Bonuses: Potential for annual bonuses tied to individual and company performance.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, conferences, and access to design resources to enhance skills.
• Employee Discounts: Discounts on Agoda bookings and potentially other travel-related services.
• Flexible Work Environment: Hybrid work model allowing for a balance between office collaboration and remote flexibility.
• International Work Environment: Opportunity to work with a diverse, global team in a dynamic industry.

Working Hours: The standard full-time working hours are typically 40 hours per week, with flexibility offered within the hybrid work arrangement. Specific team schedules and core collaboration hours will be communicated during the interview process.

📝 Enhancement Note: The salary estimate is based on a combination of industry benchmarks for Senior Product Designers in major Asian tech hubs, specific fintech salary data where available, and the general cost of living and compensation standards in Bangkok. Agoda, being a well-established tech company, is expected to offer competitive benefits, with relocation assistance being a key draw for international talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) / E-commerce / Technology. Agoda operates in the highly competitive and dynamic online travel sector, leveraging technology to connect travelers with accommodations and services globally. The recent focus on Consumer Fintech indicates a strategic expansion into financial services integrated with travel. Company Size: Agoda is a large, global company, with over 7,100 employees across 27 markets. This scale offers opportunities for impact and collaboration with a diverse workforce. Founded: Agoda was founded in 2005. Its history as a significant player in the online travel market means it has a mature yet innovative approach to technology and business strategy.

Team Structure:

• The Design team is part of a product-driven organization, working closely with Product Management and Engineering.
• Designers are integrated into product teams, fostering a collaborative environment where user problems are understood collectively.
• The team is described as diverse, scrappy, hands-on, yet large enough to influence change and strategy, suggesting a balance between agility and organizational impact.
• Designers can pursue individual craft improvement or step into leadership/managerial roles.

Methodology:

• Agoda fosters a culture of experimentation and ownership, encouraging innovation and a data-driven approach to product development.
• Design processes are likely embedded within agile development sprints, emphasizing iterative design, user feedback loops, and continuous improvement.
• Data analysis and user research are key components of the design methodology, informing decisions and validating hypotheses.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's culture is characterized by its tech-forward approach, emphasis on experimentation, and global diversity. The Design team operates at the intersection of these principles, aiming to create impactful user experiences within the travel and fintech domains. The size of the company suggests robust processes but also opportunities for individual contribution and influence.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Product Designer," indicating a mid-to-senior level position requiring significant experience and a high degree of autonomy. It implies the designer is expected to handle complex projects independently, mentor junior designers, and contribute to strategic product decisions. Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Design, or a Director of Product, depending on the specific team structure. They will collaborate closely with Product Managers and Engineering Leads within their product pod or team. Operations Impact: The role has a direct impact on Agoda's consumer fintech offerings, influencing user acquisition, conversion rates, customer satisfaction, and potentially revenue streams through seamless financial transactions and services integrated with travel bookings. The designer's work will shape how millions of users interact with Agoda's financial products.

Growth Opportunities:

• Design Specialization: Deepen expertise in fintech product design, user research, interaction design, or visual design.
• Leadership Track: Transition into a Lead Product Designer or Design Manager role, taking on more strategic responsibilities and managing a team.
• Cross-functional Expertise: Develop a deeper understanding of business strategy, product management, and engineering processes within the travel and fintech industries.
• Mentorship: Opportunity to mentor junior designers and contribute to the overall growth and skill development of the design team.
• Global Exposure: Work on products used by a diverse global audience, gaining insights into different market needs and user behaviors.

📝 Enhancement Note: The "Senior" title and the emphasis on influencing strategy suggest that this role is a significant step in a product design career, offering both deep craft development and potential leadership pathways within a large, global tech organization.

🌐 Work Environment

Office Type: Agoda operates a modern office environment in Bangkok, designed to foster collaboration and innovation. As a hybrid role, it blends in-office work with remote flexibility. Office Location(s): The primary office is located in Bangkok, Thailand. Specific details about office amenities and accessibility would be available during the interview process.

Workspace Context:

• The workspace is likely designed to encourage collaboration, with shared spaces for brainstorming, design reviews, and team meetings.
• Access to the latest design tools and technology will be provided to support efficient and high-quality work.
• Opportunities for regular interaction with product, engineering, and research teams are integral to the day-to-day work environment, fostering a cohesive product development culture.

Work Schedule: The standard work schedule is likely aligned with typical business hours in Bangkok (e.g., Monday to Friday), with the hybrid model providing flexibility in terms of where work is performed and potentially some flexibility in daily hours, as long as core collaboration needs are met.

📝 Enhancement Note: The hybrid nature of the role in a major city like Bangkok offers the benefits of a vibrant work environment and cultural immersion, combined with improved work-life balance through remote work options.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of resume and portfolio to assess qualifications and experience.
2. Hiring Manager/Recruiter Call: Initial discussion to gauge fit, understand motivations, and outline the role and process.
3. Design Challenge/Portfolio Presentation: A practical exercise or a deep dive into the candidate's portfolio, focusing on design thinking, process, and problem-solving. This often involves presenting a case study to a panel.
4. Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and alignment with team dynamics.
5. Final Round Interview: Discussion with senior leadership (e.g., Head of Design, Director of Product) to evaluate strategic thinking, leadership potential, and overall cultural fit.

Portfolio Review Tips:

• Storytelling: Structure your portfolio case studies as narratives. Clearly define the problem, your approach, the solutions you designed, and the outcomes.
• Process Transparency: Detail your design process, including research methods, ideation techniques, iterative refinements, and the rationale behind key decisions.
• Impact Metrics: Wherever possible, include quantitative data demonstrating the impact of your designs (e.g., conversion improvements, user satisfaction scores, task success rates).
• Fintech Relevance: If you have fintech experience, highlight it specifically. If not, draw parallels from complex transactional systems you have designed for.
• Conciseness: Be prepared to present your most relevant work efficiently and answer detailed questions about your contributions.

Challenge Preparation:

• Anticipate a design challenge that may involve a simulated problem statement related to Agoda's travel or fintech products.
• Prepare to articulate your design process, decision-making, and how you would approach solving the given problem within constraints.
• Be ready to discuss how you would collaborate with stakeholders and incorporate feedback.
• Practice presenting your work clearly and confidently, anticipating questions about your design choices and their impact.

📝 Enhancement Note: The interview process is designed to thoroughly assess both design craft and the ability to operate effectively within Agoda's collaborative, agile, and product-focused environment. A strong portfolio that showcases strategic thinking and measurable impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision, or similar industry-standard tools. Proficiency in at least one is essential.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, or similar tools for agile workflow management and documentation.
• Communication: Slack, Microsoft Teams, or similar platforms for real-time team communication.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Amplitude, Mixpanel, or similar for understanding user behavior and product performance.
• Data Visualization Tools: Tableau, Looker, or internal dashboards for reviewing performance metrics and user data.

CRM & Automation:

• While not directly a CRM role, familiarity with CRM concepts and how design impacts customer journeys managed within CRMs can be beneficial.
• Understanding of marketing automation tools and how design integrates with automated customer communications might be advantageous.

📝 Enhancement Note: Proficiency with modern design and prototyping tools is a baseline requirement. Experience with agile project management tools and an understanding of how design integrates with data analytics platforms will significantly strengthen a candidate's profile.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value that drives all design decisions, ensuring that user needs and experiences are prioritized.
• Data-Driven Decisions: Utilizing data and research to inform design choices, validate hypotheses, and measure impact.
• Collaboration & Ownership: Working closely with cross-functional teams, taking responsibility for design outcomes, and fostering a shared sense of ownership for product success.
• Innovation & Experimentation: A culture that encourages trying new approaches, learning from failures, and continuously improving products.
• Efficiency & Scalability: Designing solutions that are not only user-friendly but also efficient, scalable, and aligned with business objectives.

Collaboration Style:

• Cross-functional Integration: Designers work seamlessly with Product Managers, Engineers, Researchers, and Marketing teams, participating in all stages of the product lifecycle.
• Open Feedback: A culture that encourages constructive feedback exchange during design reviews, critiques, and team discussions.
• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and insights within the design team and across other departments.

📝 Enhancement Note: Agoda's culture emphasizes a collaborative, data-informed, and iterative approach to product development. The design team is expected to be an integral part of this process, actively contributing to strategic discussions and working closely with other disciplines.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Fintech in Travel: Balancing the nuances of travel booking with secure, user-friendly financial services.
• Diverse User Needs: Catering to a global user base with varying cultural contexts, digital literacy, and financial behaviors.
• Rapid Iteration: Adapting to fast-paced development cycles and evolving market demands in both the travel and fintech sectors.
• Stakeholder Alignment: Navigating and aligning the needs and expectations of multiple internal and external stakeholders.

Learning & Development Opportunities:

• Fintech Specialization: Gain deep expertise in designing financial products within the online travel ecosystem.
• Cross-functional Skill Enhancement: Develop a stronger understanding of product strategy, business operations, and technical implementation.
• Leadership Development: Opportunities to lead projects, mentor junior designers, and potentially move into management roles.
• Industry Exposure: Stay abreast of the latest trends in UX design, fintech, and the online travel industry through internal resources and external learning opportunities.

📝 Enhancement Note: This role presents a unique opportunity to blend expertise in travel technology with the growing field of consumer fintech, offering significant challenges and substantial growth potential within a leading global company.

💡 Interview Preparation

Strategy Questions:

• How would you approach designing a new payment feature for international travelers, considering varying currency regulations and user trust levels? (Focus on process, research, and user-centricity.)
• Describe a time you had to influence a stakeholder with a different perspective on a design decision. What was your approach, and what was the outcome? (Focus on communication, persuasion, and stakeholder management.)
• How do you balance user needs with business goals and technical constraints when designing complex products? Provide an example. (Focus on strategic thinking and problem-solving.)

Company & Culture Questions:

• What interests you most about Agoda's mission and its expansion into fintech? (Show research and alignment.)
• How do you see yourself contributing to a diverse and collaborative design team environment? (Highlight teamwork and cultural fit.)
• How do you measure the success of your design work? (Focus on metrics, impact, and data-driven approaches.)

Portfolio Presentation Strategy:

• Select High-Impact Projects: Choose 2-3 projects that best showcase your skills relevant to this role, ideally including complex transactional or fintech-related work.
• Focus on the Narrative: Clearly articulate the problem, your role, your process, key decisions, and the outcomes. Use visuals effectively to illustrate your points.
• Quantify Impact: Present metrics and data that demonstrate the success of your designs. If exact numbers aren't available, discuss anticipated impacts and how you would measure them.
• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, trade-offs, and how you handled challenges.
• Showcase Agility: Demonstrate your ability to work within agile frameworks and adapt to feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also strategic thinking, problem-solving capabilities, and a strong understanding of how design contributes to business objectives within a tech-driven, collaborative environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Agoda careers portal.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience with complex transactional systems, user-centric problem-solving, and ideally, fintech or payment-related design. Ensure case studies clearly articulate your process and impact.
• Resume Optimization: Update your resume to emphasize your 6+ years of relevant experience, specific skills in UX/UI design, interaction design, prototyping, and stakeholder management. Use keywords from the job description and quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, decision-making rationale, and project outcomes. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and influencing stakeholders.
• Company Research: Familiarize yourself with Agoda's products, its position in the travel industry, and its strategic move into consumer fintech. Understand their mission and values to articulate your alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.