Senior Product Designer (FC&Transportation) at Coupang Internal

📍 Job Overview

Job Title: Senior Product Designer (FC & Transportation) Company: Coupang Internal Location: Seoul, South Korea Job Type: Full-time Category: Product Design / User Experience (UX) Operations Date Posted: 2025-07-28T05:13:58 Experience Level: Mid-Senior (3-5 years implied) Remote Status: On-site

🚀 Role Summary

Drive user experience design for Coupang's Fulfillment Center (FC) and Delivery operations, impacting the entire product journey from fulfillment to customer delivery.
Leverage deep knowledge of UX research, design thinking, and design systems to craft intuitive and efficient operational workflows.
Collaborate closely with Product Owners, Engineers, Operations teams, and fellow Designers to architect complex, scalable operational systems.
Influence strategic design decisions and user experience across Coupang's web and mobile platforms, focusing on both internal and external customer touchpoints.
Proactively identify and address pain points within user (operator, worker) workflows, proposing actionable UX priorities and solutions.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities heavily lean into operational system design and user experience for internal stakeholders (operators, workers) within the logistics and transportation domain. This indicates a strong "Operations Design" or "UX Operations" focus, rather than purely consumer-facing product design. The "Senior" designation is inferred from the 3+ years of experience requirement and the expectation to lead design processes.

📈 Primary Responsibilities

Analyze user (operator, worker) pain points to define UX priorities and propose effective solutions for operational efficiency.
Design and present strategies for efficient resource allocation and research methodologies within logistics operations.
Proactively identify and analyze issues within existing services and propose data-driven improvements and design directions.
Lead strategic design and user experience decision-making for new features and services within the FC & Transportation domain.
Drive usability-focused improvements through iterative testing and feedback loops, ensuring optimal user workflows.
Translate abstract ideas and business requirements into concrete, actionable design solutions for complex operational systems.
Effectively manage multiple projects simultaneously, prioritizing tasks and ensuring timely delivery of design outputs.
Collaborate closely with Product Owners and Operations teams to define use cases and functional requirements, working with developers to implement solutions.
Contribute to the development and refinement of design systems to ensure consistency and scalability across operational interfaces.

📝 Enhancement Note: The responsibilities highlight a blend of traditional UX design skills applied to operational challenges. The emphasis on "operators," "workers," "fulfillment centers," and "delivery services" clearly positions this role within the GTM/Operations support structure, specifically focusing on the efficiency and usability of the internal logistics and delivery network.

🎓 Skills & Qualifications

Education:

Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience:

Minimum of 3 years of dedicated UX Design experience, with a strong portfolio showcasing end-to-end design processes.
Proven experience in conducting user research, creating wireframes, mockups, and interactive prototypes.
Demonstrated ability to present design concepts and rationale effectively to stakeholders, including Product Owners and engineers.
Experience in mapping and optimizing business processes and workflows.

Required Skills:

UX Research: Ability to conduct user interviews, surveys, and usability testing to gather insights and validate design decisions for operational users.
Prototyping & Wireframing: Proficiency in tools like Figma, Sketch, Adobe XD, or similar for creating detailed user flows, wireframes, and interactive prototypes.
Presentation Skills: Exceptional ability to articulate design decisions, rationale, and user insights clearly and persuasively to diverse audiences.
Process Mapping & Optimization: Skill in documenting existing workflows and identifying opportunities for improvement and redesign within operational contexts.
Problem-Solving: Strong analytical skills to deep dive into complex operational challenges, derive logical insights, and propose effective solutions.
Cross-functional Collaboration: Proven ability to work effectively with Product Owners, Engineers, and Operations teams, fostering strong communication and alignment.

Preferred Skills:

B2B Design Experience: Prior experience designing user interfaces and workflows for business-to-business (B2B) applications or internal operational tools.
Design Thinking: Application of design thinking methodologies to solve complex user and business problems.
Design Systems: Experience in contributing to or utilizing design systems for consistency and scalability.
Strategic Design: Ability to translate high-level business objectives into strategic design solutions that drive operational efficiency.
Resource Management: Skill in planning and executing design initiatives effectively within limited time and resource constraints.
Deep Dive Analysis: Aptitude for thorough investigation of issues to uncover root causes and drive impactful solutions.
Project Management: Ability to define, manage, and prioritize multiple projects to ensure efficient execution and delivery.
User Experience (UX) Strategy: Experience in defining and implementing user experience strategies for complex systems.

📝 Enhancement Note: The "3 years of experience" is a baseline, but the responsibilities and preferred skills suggest that candidates with closer to 4-5 years of experience will be more competitive, especially those with a track record in B2B or internal tools. The emphasis on "deep dive analysis" and "resource management" points to a need for candidates who can operate autonomously and strategically.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 3-5 distinct projects that demonstrate a comprehensive UX design process from problem definition to final solution.
Projects should highlight your ability to conduct user research, analyze findings, and translate them into intuitive user interfaces and workflows.
Include examples of wireframes, interactive prototypes, and final UI designs, clearly explaining the design rationale and user-centered decisions.
Demonstrate experience in process mapping and identifying areas for operational improvement through design.
Provide evidence of collaboration with cross-functional teams (e.g., Product Managers, Engineers) and how you managed feedback and iterations.
Quantify the impact of your design solutions where possible, using metrics related to efficiency, usability, or user satisfaction.

Process Documentation:

Include case studies that detail your approach to understanding complex operational challenges within logistics or similar environments.
Showcase how you managed the entire design lifecycle, from initial research and ideation through to implementation and post-launch analysis.
Demonstrate your ability to document user flows, system interactions, and operational workflows clearly and concisely.
Highlight experience with A/B testing or other validation methods to refine designs based on user data and performance metrics.

📝 Enhancement Note: A strong portfolio is critical. It should not only display visual design skills but also demonstrate a robust understanding of the design process, problem-solving capabilities, and the ability to articulate the impact of design decisions on operational efficiency and user experience. For this role, prioritizing projects related to internal tools, logistics, or complex workflow management will be most impactful.

💵 Compensation & Benefits

Salary Range:

Based on industry standards for Senior Product Designers in Seoul, South Korea, with 3-5 years of experience, a competitive salary range would typically fall between ₩60,000,000 to ₩90,000,000 KRW annually. This range can vary based on the candidate's specific experience, skill set, and performance during the interview process.

Benefits:

Competitive Salary: Performance-based bonuses and regular salary reviews.
Comprehensive Health Insurance: Medical, dental, and vision coverage.
Retirement Savings Plan: Contributions to a national pension scheme or company-sponsored fund.
Paid Time Off: Generous annual leave, sick leave, and public holidays.
Professional Development: Opportunities for training, workshops, and conference attendance to enhance UX design and operations knowledge.
Employee Discounts: Access to Coupang's services and products.
Work-Life Balance Initiatives: Programs and policies designed to support employee well-being.
Modern Workplace: Access to state-of-the-art facilities and design tools.

Working Hours:

Standard full-time working hours, typically around 40 hours per week. While the role is on-site, Coupang is known for its dynamic startup culture, which may involve periods of intense work to meet project deadlines, balanced with efforts to promote work-life integration.

📝 Enhancement Note: The salary range is an estimate based on general market data for Seoul. Specific compensation will be determined by Coupang based on the candidate's qualifications and the company's internal salary bands. The benefits listed are typical for large tech companies in South Korea and are assumed to be offered by Coupang.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Logistics, Technology Company Size: Large (Coupang is a major publicly traded company with tens of thousands of employees globally). This size implies robust processes, significant impact, and opportunities for professional growth within a structured environment, while still retaining a dynamic, startup-like pace in innovation. Founded: 2010. Coupang's relatively recent founding and rapid growth indicate a culture that values agility, innovation, and a relentless focus on customer satisfaction. This fast-paced environment is ideal for individuals who thrive on change and are driven by impact.

Team Structure:

FC & Transportation Design Team: This team is likely composed of several Product Designers, UX Researchers, and potentially UI Designers who specialize in the operational aspects of Coupang's logistics network.
Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Manager within the FC & Transportation division, who in turn reports to a higher-level executive responsible for product or operations.
Cross-functional Collaboration: The role necessitates constant collaboration with Product Owners (POs), Software Engineers, Operations Managers, Fulfillment Center staff, and delivery personnel to understand needs and implement solutions. This requires strong communication and influencing skills.

Methodology:

Data-Driven Design: Coupang emphasizes data analysis to understand user behavior and identify areas for improvement. Designers are expected to use data to inform their decisions and measure the impact of their work.
Agile Development: The company likely follows agile methodologies, requiring designers to work iteratively and adapt to changing requirements and feedback.
User-Centricity: Despite focusing on operational systems, the core principle of designing for the user (whether internal or external) remains paramount. This involves continuous user research and validation.
Efficiency & Optimization: A key driver for the FC & Transportation team is optimizing operational efficiency, reducing costs, and improving delivery times. Design solutions must contribute directly to these goals.

Company Website: https://www.coupang.com/

📝 Enhancement Note: Coupang's culture is characterized by speed, innovation, and a strong customer-centric mindset. For this role, understanding the operational nuances of logistics and how design can directly impact efficiency and user satisfaction within that context will be crucial for success. The company's scale means that design decisions can have a massive impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer," indicating a mid-to-senior level within the design discipline. It requires a solid foundation of UX principles and a proven ability to lead design initiatives, solve complex problems independently, and mentor junior designers if applicable. The focus on operational systems suggests a specialized career path within UX, focusing on enterprise or internal tools.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Lead within the FC & Transportation vertical. This structure allows for guidance and mentorship while providing autonomy in day-to-day design work. Collaboration with Product Owners and Engineering leads will be a key aspect of day-to-day interactions.

Operations Impact: The work of this role directly impacts the efficiency and effectiveness of Coupang's core logistics operations. By improving the user experience for fulfillment center workers and delivery personnel, the designer can contribute to faster delivery times, reduced operational errors, lower costs, and enhanced customer satisfaction. This is a critical role in a company that prides itself on its operational excellence.

Growth Opportunities:

Specialization: Deepen expertise in UX design for complex operational systems, logistics, and supply chain management.
Leadership: Potential to move into a Lead Designer role, managing a small team or a specific product area within FC & Transportation.
Cross-functional Mobility: Gain deep understanding of operations and logistics, potentially leading to roles in product management or operations strategy.
Skill Development: Opportunities to learn new design tools, methodologies, and gain exposure to cutting-edge e-commerce technology and AI applications in logistics.
Industry Recognition: Contribute to high-impact projects at a leading e-commerce company, building a strong professional portfolio and reputation.

📝 Enhancement Note: The "Senior" title implies an expectation of leadership, mentorship, and significant contribution to strategic design decisions. Candidates should highlight instances where they have independently driven projects, influenced product direction, and mentored others.

🌐 Work Environment

Office Type: The role is on-site in Seoul, South Korea. Coupang typically offers modern, well-equipped office spaces designed to foster collaboration and productivity. Expect a dynamic, fast-paced office environment common in leading tech companies.

Office Location(s): Seoul, South Korea. Specific office location details would need to be confirmed by Coupang.

Workspace Context:

Collaborative Spaces: Offices will likely feature open plan seating, meeting rooms, and breakout areas to encourage spontaneous collaboration and knowledge sharing among designers, engineers, and product teams.
Technology & Tools: Access to industry-standard design software (Figma, Sketch, etc.), collaboration tools (Slack, Jira, Confluence), and potentially specialized prototyping or user testing equipment.
Team Interaction: Regular team meetings, design critiques, brainstorming sessions, and cross-functional sync-ups are integral to the workflow, facilitating continuous learning and alignment.

Work Schedule:

The role is on-site, with standard business hours. However, Coupang's culture emphasizes results and speed, so occasional extended hours may be required to meet project milestones. Flexibility and adaptability are key.

📝 Enhancement Note: Emphasize adaptability to a fast-paced, results-oriented environment. The on-site nature means active participation in team dynamics and office culture is expected.

📄 Application & Portfolio Review Process

Interview Process:

Application Submission: Submit resume and portfolio via Coupang's Greenhouse portal. Crucially, internal candidates must use the provided "Internal Transfer Request Form."
Application Screening: Recruiters and hiring managers review applications and portfolios to assess qualifications and fit.
Phone Interview: A preliminary screening call with a recruiter or hiring manager to discuss experience, motivation, and basic qualifications. This may include initial questions about your portfolio.
Portfolio Presentation / Design Challenge: Candidates are typically asked to present a selection of their work, explaining their process, rationale, and impact. Some roles may also involve a design challenge to assess problem-solving skills and design approach.
On-site/Video Interviews: Several rounds of interviews with team members, including designers, Product Owners, and engineering leads. These interviews will delve deeper into your experience, technical skills, collaboration style, and cultural fit.
Final Decision: Offer extended to the selected candidate.

Portfolio Review Tips:

Curate Selectively: Choose 3-4 of your strongest, most relevant projects. Prioritize those that showcase impact, complex problem-solving, and your end-to-end UX process. For this role, projects related to internal tools, operational efficiency, or logistics are highly advantageous.
Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your design decisions, and the measurable outcomes or impact. Use visuals effectively but focus on the narrative.
Highlight Operations Relevance: Explicitly connect your design choices to operational efficiency, user pain points in logistics, or business objectives. Demonstrate how your design improved workflows, reduced errors, or increased productivity for operational users.
Showcase Process: Detail your research methods, ideation techniques, prototyping tools, and how you iterated based on feedback. This demonstrates a mature design practice.
Practice Your Presentation: Be prepared to walk through your portfolio confidently, answering questions about your design choices and their impact. Rehearse your presentation to ensure it flows well and stays within any time limits.

Challenge Preparation:

Be ready for potential design challenges that might involve analyzing a given operational problem or sketching out solutions for a specific user flow within the logistics domain.
Focus on articulating your thought process, demonstrating how you would approach the problem, and considering various constraints and user needs.

📝 Enhancement Note: The requirement to apply only with a Coupang email address for internal transfers is a critical piece of information. External candidates should confirm the application process. The portfolio review is a key hurdle, so demonstrating a clear, impactful process is vital.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma (highly probable given industry trends), Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure RP.
User Research: UserTesting.com, Lookback, Maze, Hotjar, Google Analytics, Amplitude, Mixpanel.
Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.
CRM & Automation: While not directly a designer's tool, familiarity with how CRM systems (like Salesforce) and marketing automation platforms integrate with user journeys can be beneficial. For operations, understanding ERP or WMS (Warehouse Management System) concepts might be relevant.

Analytics & Reporting:

Proficiency in using analytics tools to understand user behavior, track key performance indicators (KPIs) related to operational efficiency, and inform design decisions.
Experience with data visualization tools (e.g., Tableau, Power BI) for presenting insights and impact is a plus.

CRM & Automation:

Understanding of how user data is managed within systems and how automation impacts user workflows.

📝 Enhancement Note: While the role is design-focused, familiarity with the tools used by Product Owners and Engineers (like Jira, Confluence) and an understanding of how data analytics tools inform design decisions are essential for effective collaboration and impact.

👥 Team Culture & Values

Operations Values:

Customer Obsession: A deep commitment to understanding and serving the needs of both internal operational users and external customers.
Bias for Action & Speed: A culture that encourages taking initiative, moving quickly, and executing with urgency.
Innovation: A continuous drive to find new and better ways to solve problems and improve processes.
Data-Driven Decision Making: Relying on data and analytics to inform strategies and measure success.
Ownership & Accountability: Taking responsibility for outcomes and driving projects to completion.
Collaboration: Working effectively across teams and functions to achieve shared goals.

Collaboration Style:

Cross-functional Integration: Designers are expected to work closely with POs, engineers, and operations teams, acting as a bridge between user needs and technical feasibility.
Open Feedback Culture: Encouraging constructive feedback during design reviews and team discussions to foster continuous improvement.
Knowledge Sharing: Actively participating in sharing learnings, best practices, and design techniques within the team and across the organization.

📝 Enhancement Note: Coupang's culture emphasizes speed, customer obsession, and a strong sense of ownership. Designers are expected to be proactive, data-informed, and collaborative partners in building efficient operational systems.

⚡ Challenges & Growth Opportunities

Challenges:

Complexity of Operations: Designing for intricate logistics and transportation workflows requires a deep understanding of operational realities and user needs within a demanding environment.
Balancing User Needs and Business Goals: Effectively balancing the usability requirements of operational staff with the company's aggressive goals for efficiency, cost reduction, and delivery speed.
Rapidly Evolving Environment: Keeping pace with Coupang's continuous innovation and expansion means adapting to new features, technologies, and business priorities regularly.
Cross-functional Alignment: Ensuring all stakeholders are aligned on design decisions and priorities across product, engineering, and operations.

Learning & Development Opportunities:

Deep Domain Expertise: Gaining in-depth knowledge of the e-commerce logistics and supply chain industry.
Advanced UX Techniques: Mastering UX research methodologies, design thinking, and system design for complex operational environments.
Industry Best Practices: Learning from and contributing to best practices in operational UX design within a leading global company.
Mentorship: Opportunities to learn from experienced designers and operations leaders, and potentially mentor junior team members.
Exposure to Cutting-Edge Technology: Working with advanced technologies and data analytics to drive innovation in logistics.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach complexity and ambiguity, and how they have successfully navigated challenging cross-functional dynamics in previous roles.

💡 Interview Preparation

Strategy Questions:

Operations Strategy: "How would you approach designing a new feature to improve delivery driver efficiency, considering factors like route optimization, communication tools, and real-time updates?" Prepare to discuss your user research methods, information architecture, and key design considerations.
Collaboration & Stakeholder Management: "Describe a time you had to influence a stakeholder (e.g., Product Owner, Engineering Lead) who had a different vision for a product feature. How did you reach a consensus?" Focus on your communication skills, data-backed arguments, and ability to find common ground.
Problem-Solving: "Walk me through a complex operational problem you solved using UX design. What was the problem, what was your process, and what was the outcome?" Be ready to showcase a detailed case study from your portfolio.

Company & Culture Questions:

Company Operations: "What do you understand about Coupang's FC & Transportation operations, and how do you see UX design contributing to its success?" Research Coupang's logistics network, its competitive differentiators, and its customer-centric approach.
Team Dynamics: "How do you prefer to collaborate with engineers and product managers? What is your approach to design critiques?" Highlight your collaborative spirit and ability to integrate into a team.
Impact Measurement: "How do you measure the success of your design solutions, especially in an operational context?" Discuss metrics related to efficiency, task completion time, error reduction, user satisfaction, and ROI.

Portfolio Presentation Strategy:

Choose Impactful Projects: Select projects that best align with the role's focus on logistics, operations, and internal user experience.
Structure Your Narrative: For each project, clearly articulate the problem statement, your role, your process (research, ideation, design, testing), key design decisions, and the measurable impact.
Focus on "Why": Explain the rationale behind your design choices, linking them back to user needs and business objectives.
Be Prepared for Deep Dives: Expect questions about specific design decisions, challenges, and how you handled trade-offs.
Demonstrate Collaboration: Highlight how you worked with cross-functional teams and incorporated their feedback.

📝 Enhancement Note: Be prepared to discuss your design process in detail and articulate the impact of your work using specific examples and, where possible, data. Demonstrating an understanding of operational challenges within e-commerce logistics will be a significant advantage.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided link on Greenhouse.
Crucially, if you are an internal Coupang employee, you must complete and submit the attached 'Internal Transfer Request Form' using your Coupang email address.
Prepare your portfolio: Select 3-4 relevant projects that showcase your end-to-end UX design process, problem-solving skills, and impact, particularly in operational or B2B contexts.
Tailor your resume: Highlight experience in UX research, prototyping, process optimization, and cross-functional collaboration, using keywords relevant to operations and product design.
Research Coupang: Understand the company's mission, values, and its FC & Transportation operations to effectively answer interview questions and demonstrate genuine interest.
Practice your portfolio presentation: Be ready to articulate your design process, rationale, and the impact of your work clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. Pay close attention to the specific application instructions, especially regarding internal transfers and the required Coupang email address for applications.

Senior Product Designer (FC&Transportation)