Senior Product Designer (Ecommerce/Growth)

📍 Job Overview

Job Title: Senior Product Designer (Ecommerce/Growth)

Company: Cover Genius

Location: Vancouver, British Columbia, Canada

Job Type: FULL_TIME

Category: Product Design / Growth Design

Date Posted: 2026-03-25

Experience Level: 8+ years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design of high-converting embedded protection experiences within partner retail and banking platforms, directly impacting attach rate and conversion metrics.

• Drive design strategy and build scalable, testable UI solutions for rapid experimentation and measurable commercial outcomes across diverse partner integrations.

• Focus on optimizing product discovery, quoting, comparison, and checkout flows through data analysis, user research, and a strong A/B testing mindset.

• Mentor junior and mid-level designers, contributing to the evolution of the design system and raising overall design quality within the Digital Commerce domain.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a specific focus on Ecommerce and Growth within the Digital Commerce domain. The emphasis on "embedded protection experiences" and "partner retail and banking platforms" indicates a B2B2C model where the designer's output directly impacts Cover Genius's partners' conversion rates. The "Growth" aspect highlights a strong requirement for data-driven design, experimentation, and measurable impact on key commercial metrics.

📈 Primary Responsibilities

• Lead the design and continuous optimization of embedded purchase flows, sales panels, and product discovery experiences to maximize conversion rates within partner retail and banking platforms.

• Develop adaptable UI solutions that seamlessly integrate into diverse partner brand guidelines, platform constraints, and varying technical integration patterns.

• Define and create component variations and UI treatments specifically designed for A/B testing and rapid experimentation across a multitude of partner environments.

• Conduct thorough data analysis and user research to identify and eliminate friction points across the entire customer journey, from initial product discovery to final checkout.

• Translate growth hypotheses into actionable, testable design solutions in close collaboration with Product and Growth teams, advocating for a design-led experimentation approach.

• Plan, execute, and facilitate user testing sessions to validate design decisions, inform iterative improvements, and establish repeatable testing practices within the domain.

• Produce high-fidelity prototypes and detailed specifications that adhere to the company's design system while demonstrating flexibility to meet partner-specific requirements.

• Clearly articulate design rationale and present work effectively to internal teams, cross-functional partners, and directly to external partner stakeholders.

• Manage multiple concurrent design projects across various partner integrations, ensuring consistent quality and sustained project momentum.

• Collaborate closely with engineering teams to guarantee high-quality implementation of designs across disparate partner technology environments.

• Drive the evolution and enhancement of the company's design system, focusing on building flexible, scalable components that perform optimally across diverse partner contexts.

• Mentor and guide junior and mid-level designers through constructive feedback, design critiques, and collaborative pairing sessions.

• Proactively identify opportunities for UX improvements and design innovation that directly contribute to achieving key business metrics and driving commercial outcomes.

📝 Enhancement Note: The responsibilities emphasize a blend of core UX/UI design, strong growth hacking principles, and a consultative approach to partner integrations. The explicit mention of "embedded purchase flows," "sales panels," and "product discovery experiences" within "partner retail and banking platforms" clarifies the unique context of this role. The focus on "A/B testing," "rapid experimentation," and "measurable commercial outcomes" underscores the growth-oriented nature of the position.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 8 years of progressive experience in product/UX design, with a significant focus on e-commerce, transactional user flows, or digital products specifically designed for conversion.

• Proven experience in designing for growth, evidenced by a track record of A/B testing, conversion funnel optimization, and experiment-led iteration that has yielded measurable business results (case studies are highly preferred).

• Hands-on experience designing embedded or white-label user experiences that successfully integrate into third-party platforms, demonstrating an understanding of the unique constraints and opportunities presented by designing within another brand's ecosystem.

Required Skills:

• Exceptional visual and interaction design fundamentals, with a keen eye for detail in areas such as micro-interactions, spacing, typography, and edge-case handling.

• Advanced proficiency in Figma, including the ability to create interactive prototypes and effectively work with and contribute to design systems.

• Familiarity with analytics platforms (e.g., Google Analytics 4, Amplitude) to interpret user behavior data and inform design decisions.

• Experience with experimentation tools (e.g., Optimizely, LaunchDarkly) for designing and implementing A/B tests.

• Excellent communication and presentation skills, with the ability to articulate complex design rationale clearly to internal teams and external partners, including senior leadership and client stakeholders.

• Proven track record of leading design workstreams within cross-functional teams, collaborating effectively with Product Management, Engineering, Growth Marketing, Content, and other relevant departments.

• Comfortable and capable of producing campaign and marketing-related design assets in addition to core product design deliverables.

Preferred Skills:

• Experience in the insurtech or financial services industry.

• Familiarity with agile development methodologies.

• Understanding of front-end development principles to facilitate better collaboration with engineers.

📝 Enhancement Note: The experience requirement of "8+ years" for a "Senior" role is consistent. The emphasis on "ecommerce, transactional flows, or conversion-focused digital products" and "designing for growth: A/B testing, funnel optimization, and experiment-led iteration" are critical keywords for this role. Proficiency in Figma and familiarity with analytics/experimentation tools are standard but crucial technical requirements for a growth-focused designer. The need for strong communication and stakeholder management, including presenting to external partners, is a key differentiator for senior roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least two detailed case studies demonstrating your direct impact on conversion rates, attach rates, or other key commercial metrics within e-commerce or transactional products.

• Growth Experimentation Examples: Include examples of A/B tests or rapid experiments you designed, detailing the hypothesis, design solution, implementation, and the resulting measured impact.

• Embedded/White-Label Design Examples: Present designs that illustrate your ability to adapt to and integrate seamlessly within diverse third-party brand guidelines and technical constraints.

• System Design & Scalability: Demonstrate how you have contributed to or utilized design systems, emphasizing the creation of scalable, reusable components and flexible UI treatments.

• User Research & Data Integration: Illustrate how user research findings and analytics data directly informed your design decisions and iterative improvements.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped, analyzed, and optimized user workflows for e-commerce purchase funnels or similar transactional processes.

• Experimentation Frameworks: Detail your approach to designing and executing growth experiments, including hypothesis generation, test design, and success metric definition.

• Design System Contribution: Showcase how you have contributed to or managed design system components, ensuring consistency and scalability across multiple product surfaces.

• Cross-functional Collaboration Processes: Describe your methods for collaborating with Product, Engineering, and Growth teams to ensure alignment and efficient execution of design initiatives.

📝 Enhancement Note: For a Senior Product Designer role focused on growth and e-commerce, a portfolio is paramount. The emphasis must be on demonstrable impact, particularly on commercial metrics like conversion and attach rates. Case studies showcasing A/B testing, experimentation, and adaptation to partner environments are essential. This section guides candidates on what specific evidence to prepare to showcase their suitability for the role's core requirements.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Work Environment: Hybrid work model with specific days in the office and flexibility around start/finish times.

• Flexible PTO: Generous paid time off to support work-life balance and employee well-being.

• Employee Stock Options: Opportunity to share in the company's success through equity ownership.

• Social Initiatives & Philanthropy: Active participation in "CG Gives" programs, fostering social entrepreneurship and supporting community development initiatives.

• Comprehensive Health Benefits: (Implied, standard for full-time roles in Canada) typically includes medical, dental, and vision coverage.

• Professional Development: Opportunities for continuous learning and skill enhancement.

Working Hours:

• Standard 40 hours per week, with flexibility around daily start and finish times. The hybrid model includes 3 days in the office (Monday, Tuesday, Friday) and 2 days remote (Wednesday, Thursday).

📝 Enhancement Note: The salary range of C$120,000 - C$150,000 for a Senior Product Designer in Vancouver aligns with industry benchmarks for experienced professionals in tech roles. The benefits listed, particularly stock options and flexible work arrangements, are attractive incentives. The specific hybrid model details are important for candidates to assess work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurtech (Insurance Technology), focused on embedded protection within digital commerce platforms.

Company Size: Series E funded, indicating significant growth and scale, likely hundreds to over a thousand employees globally.

Founded: Founded in 2014, suggesting a mature but still rapidly growing company with established processes and a forward-looking vision.

Team Structure:

• Digital Commerce Domain: This role sits within a specific domain focused on e-commerce integrations, implying a dedicated team with specialized product and design expertise.

• Cross-functional Collaboration: The role emphasizes close collaboration with Product Management, Engineering, Growth, and Marketing teams, indicating a matrixed or agile team structure.

• Design Team: A team of designers exists, with this Senior role responsible for mentoring junior and mid-level designers, suggesting a tiered structure within the design function.

Methodology:

• Data-Driven Design: Heavy reliance on data analysis, A/B testing, and experimentation to inform design decisions and measure impact.

• Agile Experimentation: A culture of rapid iteration and continuous improvement through design-led experimentation.

• Design System Driven: Emphasis on building and leveraging a scalable design system for consistency and efficiency across partner integrations.

• User-Centricity: Commitment to user research and testing to validate design solutions and reduce friction.

Company Website: https://covergenius.com/

📝 Enhancement Note: Cover Genius's positioning as a "Series E insurtech" signifies a company with substantial funding and rapid growth potential. The core business model of "embedded protection" within large digital platforms like Booking.com and Uber is a key differentiator. The company values of "Bold, Authentic, Purposeful, and Inspired" and the emphasis on "CG Gives" suggest a culture that encourages initiative, impact, and social responsibility.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of individual contribution, strategic input, and leadership within the design function. It's a position for experienced professionals capable of driving significant impact and mentoring others.

Reporting Structure:

• Likely reports to a Head of Product Design, Design Lead, or Director of Product within the Digital Commerce domain.

Operations Impact:

• Directly influences revenue through the optimization of conversion rates and attach rates on partner platforms.

• Drives commercial outcomes by designing and iterating on user experiences that increase sales of embedded protection products.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Manager role, overseeing larger teams or more strategic design initiatives.

• Specialization: Deepen expertise in e-commerce growth design, embedded experiences, or specific product areas within Cover Genius.

• Cross-functional Mobility: Opportunities to move into Product Management or Growth roles given the strong overlap in required skills and responsibilities.

• Mentorship & Coaching: Develop leadership and coaching skills by mentoring junior designers.

• Strategic Input: Influence product strategy and roadmap based on design insights and experimentation results.

📝 Enhancement Note: The "Senior" title implies a path towards leadership, either through managing people, leading larger initiatives, or becoming a subject matter expert. The role's direct link to commercial metrics (conversion, attach rate) positions the designer as a key contributor to business growth, which is attractive for career advancement. The emphasis on experimentation and data analysis also opens doors to broader growth-focused roles.

🌐 Work Environment

Office Type: Hybrid work environment, balancing remote flexibility with in-office collaboration.

Office Location(s): Vancouver, British Columbia, Canada.

Workspace Context:

• Collaborative Hub: The 3 days in the office are designed for focused collaboration, team meetings, design critiques, and brainstorming sessions.

• Access to Tools: Expected access to industry-standard design software (Figma), collaboration tools, and potentially specialized analytics and experimentation platforms.

• Team Interaction: Opportunities for direct interaction with product managers, engineers, growth marketers, and fellow designers, fostering a dynamic and integrated work environment.

Work Schedule:

• A hybrid schedule with designated remote (Wed/Thu) and in-office (Mon/Tue/Fri) days, offering a structured yet flexible approach to work. Standard full-time hours apply, with flexibility around daily start/end times.

📝 Enhancement Note: The hybrid model with 3 days in-office is a common and often preferred arrangement for senior roles, balancing focused individual work with essential team collaboration. The Vancouver location is a significant tech hub, suggesting a vibrant professional community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A preliminary call with a recruiter to assess basic qualifications, experience alignment, and cultural fit.

• Portfolio Presentation & Discussion: A dedicated session where the candidate presents 2-3 key case studies, focusing on their role, process, design decisions, and quantifiable impact (especially on conversion and growth). This is often followed by a deep dive into their design thinking and problem-solving approach.

• Hiring Manager Interview: Discussion with the hiring manager to further assess strategic thinking, leadership potential, and alignment with team goals.

• Cross-functional Interviews: Meetings with key collaborators (e.g., Product Manager, Engineering Lead, Growth Specialist) to evaluate collaboration style, communication, and technical understanding.

• Take-Home Challenge (Potential): While not explicitly stated, some companies may include a small design challenge or scenario-based problem to solve.

• Final Round/Offer: Discussions with senior leadership and final offer negotiation.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the business problem, your specific contribution, the design solution, and most importantly, the measurable outcomes (e.g., "Increased conversion rate by X%", "Reduced checkout abandonment by Y%", "Improved attach rate by Z%").

• Showcase Growth Mindset: Highlight examples of A/B tests, experiments, and data-informed iterations. Explain your hypotheses and how you measured success.

• Detail Your Process: Walk through your design process, from research and ideation to prototyping, testing, and implementation, emphasizing how you adapted to constraints.

• Focus on "Embedded" Context: Clearly explain how your designs integrated into partner platforms and addressed their specific brand and technical needs.

• Visual Clarity & Storytelling: Ensure your portfolio is visually appealing, easy to navigate, and tells a compelling story about your problem-solving abilities and impact.

Challenge Preparation:

• Be prepared to discuss your approach to designing for conversion optimization and embedded experiences.

• Think about how you would approach designing for a new feature within an existing partner platform, considering brand consistency and technical limitations.

• Practice articulating your design rationale concisely and persuasively.

• Research Cover Genius, its partners, and the insurtech industry to understand the business context and potential design challenges.

📝 Enhancement Note: Given the role's focus on growth and partner integrations, the interview process will likely scrutinize the candidate's ability to demonstrate tangible business impact through design. The portfolio review is critical, and candidates should be prepared to articulate not just their design process but also the commercial results of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, prototyping, and collaboration within design systems. Proficiency is essential.

• Design Systems: Experience working with, contributing to, or building scalable design systems.

• Prototyping Tools: Advanced interactive prototyping capabilities within Figma.

Analytics & Reporting:

• Google Analytics 4 (GA4) / Amplitude: Familiarity with interpreting user behavior data from these or similar analytics platforms to inform design decisions and measure impact.

• Data Visualization Tools (e.g., Tableau, Looker): While not explicitly mentioned, understanding how to read and interpret data dashboards is beneficial.

CRM & Automation:

• Experimentation Platforms (e.g., Optimizely, LaunchDarkly): Experience designing experiments and understanding how to leverage these tools for A/B testing and feature flagging.

• AI Design Tools: Active use of AI tools for workflow acceleration, ideation, and prototyping.

📝 Enhancement Note: The explicit mention of Figma, GA4/Amplitude, and experimentation tools like Optimizely/LaunchDarkly highlights the technical requirements. The inclusion of "AI tools" indicates a forward-thinking approach to design workflows.

👥 Team Culture & Values

Operations Values:

• Bold, Authentic, Purposeful, Inspired: These core company values are expected to permeate the design team's approach to problem-solving, collaboration, and innovation.

  • Bold: Taking initiative, proposing innovative solutions, and driving change.
  • Authentic: Being genuine, transparent, and accountable in interactions and work.
  • Purposeful: Focusing on delivering meaningful impact for partners and customers, aligning with Cover Genius's mission.
  • Inspired: Maintaining a passion for design, continuous learning, and contributing positively to the team and company.

• Data-Driven & Experimentation-Focused: A strong emphasis on using data to inform decisions and a comfort with iterative design through experimentation.

• Collaborative & Cross-functional: Valuing teamwork and effective communication across different departments.

• Quality & Detail-Oriented: A commitment to high-quality design execution, paying attention to visual details, user experience, and implementation accuracy.

Collaboration Style:

• Partnership-Oriented: Working closely with internal stakeholders (Product, Engineering, Growth) and external partners to achieve shared goals.

• Feedback-Driven: Openness to constructive feedback through design critiques and collaborative sessions.

• Agile & Iterative: Embracing a flexible, iterative approach to design and development.

• Mentorship Culture: A willingness to share knowledge, mentor junior designers, and foster a learning environment.

📝 Enhancement Note: The company's stated values provide a strong indication of the expected work ethic and interpersonal dynamics. For a Senior Designer, demonstrating alignment with these values, particularly "Bold" and "Purposeful," will be important.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Partner Needs with Scalability: Designing experiences that must seamlessly integrate into diverse partner brand identities and technical stacks while maintaining Cover Genius's own design system and conversion goals.

• Rapid Experimentation Cycles: The need to quickly design, test, and iterate on solutions in a fast-paced growth environment.

• Complex Integration Environments: Navigating the technical constraints and variations across numerous partner platforms.

• Measuring Impact Across Diverse Partners: Attributing design impact accurately when working across multiple external platforms with varying analytics capabilities.

• Mentoring & Leading: Effectively guiding and uplifting junior designers while managing personal project responsibilities.

Learning & Development Opportunities:

• Growth Design Expertise: Deepen specialized skills in conversion rate optimization, A/B testing methodologies, and data analysis for design impact.

• Insurtech Industry Acumen: Gain in-depth knowledge of the insurtech landscape and embedded insurance models.

• Strategic Design Leadership: Develop strategic thinking and influence by contributing to product roadmaps and design system evolution.

• Cross-functional Acumen: Enhance understanding of product management, engineering processes, and growth marketing strategies.

• External Partner Management: Gain experience in presenting and collaborating directly with high-profile external stakeholders.

📝 Enhancement Note: The challenges are directly tied to the unique aspects of the role – working with partners and focusing on growth. The growth opportunities are aligned with advancing within a senior design track, specializing in growth, or broadening into related fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an embedded or white-label experience. What were the key challenges, and how did you ensure it aligned with the partner's brand while meeting your business objectives?"

• "Walk us through a significant conversion optimization project you led. What was the hypothesis, what did you design, how did you test it, and what were the measurable results?"

• "How do you approach balancing the need for rapid experimentation with maintaining the integrity and scalability of a design system?"

Company & Culture Questions:

• "How do Cover Genius's values (Bold, Authentic, Purposeful, Inspired) resonate with your own work style and philosophy?"

• "Describe your experience mentoring or leading other designers. What is your approach to giving feedback and fostering growth?"

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly define the problem, your role, the constraints (including partner integration), your design process, the solution, and critically, the quantifiable results. Use visuals effectively.

• Focus on "Why": Be prepared to explain the rationale behind your design decisions, linking them back to user needs, business goals, and data insights.

• Highlight Experimentation: Showcase how you used A/B testing and data to validate and iterate on your designs.

• Demonstrate Collaboration: Explain how you worked with Product, Engineering, and Growth teams, and how you managed stakeholder feedback, especially from external partners.

• Conciseness: Be mindful of time; focus on the most impactful aspects of your projects.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to demonstrate quantifiable impact, problem-solve within complex partner environments, and articulate a data-driven, growth-oriented design approach.

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📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on careers.kula.ai.

• Curate Your Portfolio: Select 2-3 of your most impactful e-commerce or conversion-focused case studies. Ensure they clearly demonstrate your role, process, design solutions, and, most importantly, quantifiable results (e.g., conversion rate improvements, attach rate increases). Include examples of A/B testing and designs adapted for third-party platforms.

• Tailor Your Resume: Highlight experience in e-commerce, growth design, A/B testing, Figma proficiency, and cross-functional collaboration. Use keywords from the job description to ensure ATS compatibility.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies concisely, focusing on your problem-solving approach and the business impact of your designs. Be ready to discuss your experience with data analysis, user research, and experimentation tools.

• Research Cover Genius: Understand their business model, key partners, and company values. Consider how your skills and approach align with their mission and the challenges of designing for embedded protection.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.