Senior Product Designer - Direct Issuance

📍 Job Overview

Job Title: Senior Product Designer - Direct Issuance
Company: StubHub
Location: New York, New York, United States
Job Type: Full-time
Category: Product Design / GTM Operations
Date Posted: December 10, 2025
Experience Level: 5-10 Years
Remote Status: Hybrid (3 days in office/2 days remote)

🚀 Role Summary

• Drive the design strategy and execution for StubHub's new Direct Issuance (DI) business line, focusing on enhancing the experience for Content Rights Holders (Teams, Venues, Artists).
• Reimagine and simplify complex inventory management and ticket distribution workflows into intuitive, user-friendly digital experiences.
• Collaborate cross-functionally with Product Management, Engineering, and other stakeholders to define strategic priorities and deliver best-in-class product solutions.
• Contribute to both long-term product vision and near-term iterative improvements, ensuring a consistent and high-quality user experience across platforms.
• Uphold and advocate for design excellence, prioritizing usability, accessibility, and brand expression throughout the product development lifecycle.

📝 Enhancement Note: While the core role is Product Design, the "Direct Issuance" and "Content Rights Holders" focus indicates a strong connection to Go-To-Market (GTM) operations. This role will require understanding how businesses (Rights Holders) interact with StubHub's platform to manage and distribute inventory, making it a hybrid role with significant GTM operations implications. The emphasis on streamlining complex workflows and providing tools for inventory management and distribution directly impacts operational efficiency for StubHub's partners.

📈 Primary Responsibilities

• Lead the design process for the Direct Issuance platform, from concept to execution, ensuring it meets the needs of Content Rights Holders.
• Translate complex business requirements and user needs into elegant, intuitive, and scalable design solutions for event management and ticket distribution.
• Develop user flows, wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts and solutions.
• Conduct user research, usability testing, and analyze quantitative and qualitative data to inform design decisions and identify areas for improvement.
• Collaborate with engineering teams to ensure accurate implementation of designs and to provide ongoing design support throughout the development cycle.
• Contribute to and expand StubHub's design system, "Broadway," ensuring consistency and efficiency in design across the product suite.
• Advocate for user-centered design principles, championing usability, accessibility, and a delightful user experience for Rights Holders.
• Partner with product managers and business stakeholders to define product strategy, roadmaps, and key investment areas for the Direct Issuance initiative.
• Design for multiple platforms, including desktop and mobile (Android and iOS), ensuring a cohesive experience.

📝 Enhancement Note: The responsibilities highlight a need for deep understanding of B2B SaaS products and complex operational workflows, which are key components of GTM operations. The focus on "zero-effort distribution," "guidance, recommended pricing strategies, proactive insights, and seamless fulfillment" for Rights Holders directly aligns with optimizing GTM processes for StubHub's partners.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, or a related field, or equivalent practical experience.
Experience: 5+ years of professional experience as a Product Designer, with a minimum of 2 years leading large-scope design projects and bringing Consumer SaaS products to market.

Required Skills:

• Proven experience in end-to-end product design, from discovery and research to detailed UI design and prototyping.
• Strong portfolio showcasing the ability to create intuitive and effective user experiences for highly complex workflows.
• Expertise in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).
• Demonstrated ability to leverage quantitative and qualitative insights to inform design decisions and drive product strategy.
• Experience in designing for multiple platforms, including desktop and mobile (Android and iOS).
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams (Product, Engineering, Marketing).
• Proficiency in advocating for design excellence, including usability, accessibility, and brand consistency.
• Experience working within a fast-paced, iterative product development environment.

Preferred Skills:

• Experience designing for products powered by agentic models or intelligent assistants.
• Familiarity with design systems and contributing to their evolution.
• Understanding of the ticketing industry or live event ecosystem.
• Experience in B2B SaaS product design.
• Knowledge of user research methodologies and best practices.

📝 Enhancement Note: The requirement for designing for "agentic models or intelligent assistants" suggests an opportunity to leverage AI/ML in the design of operational tools, a growing trend in GTM operations for predictive analytics and automated workflows. The mention of "Consumer SaaS" is crucial, but the role's focus on "Rights Holders" implies a significant B2B or B2B2C component that requires understanding business partner workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 complex workflow design projects, demonstrating your ability to simplify intricate processes into intuitive user interfaces.
• Include case studies that detail your design process, from initial problem definition and user research to iteration, prototyping, and final solution.
• Highlight projects that involved cross-functional collaboration and how you navigated stakeholder feedback to achieve optimal outcomes.
• Demonstrate proficiency in creating wireframes, interactive prototypes, and high-fidelity mockups that clearly articulate user flows and interaction design.
• Evidence of incorporating user feedback, data analysis (quantitative and qualitative insights), and usability testing into your design iterations.

Process Documentation:

• For each portfolio project, clearly articulate the problem statement, your design approach, the challenges encountered, and the measurable impact of your design solutions.
• Detail how you collaborated with product managers and engineers to define requirements, iterate on designs, and ensure successful implementation.
• Explain your understanding and application of design systems (e.g., StubHub's "Broadway") and how they contribute to efficiency and consistency.
• Illustrate your approach to designing for accessibility and inclusivity, ensuring products are usable by a wide range of users.

📝 Enhancement Note: The emphasis on "complex workflows" and "intuitive user interfaces" for "Rights Holders" strongly suggests the need for a portfolio that demonstrates experience with B2B or operational software. Candidates should prepare to articulate how their designs improved efficiency, reduced errors, or increased adoption rates for business users managing inventory and sales.

💵 Compensation & Benefits

Salary Range: $180,000 - $240,000 USD per year.
Benefits:

• Accelerated Growth Environment: Opportunities for rapid skill and knowledge enhancement with autonomy to lead experiments and tests at scale.
• Top Tier Compensation Package: Includes competitive base salary, enticing stock incentives, and performance-based recognition.
• Flexible Time Off: Unlimited Flex Time Off policy to promote work-life balance and personal well-being.
• Comprehensive Benefits Package:
  • 401k retirement savings plan with company contributions.
  • Premium Health, Vision, and Dental Insurance options.
  • Paid parental leave.
• Hybrid Work Model: Combines in-office collaboration with remote flexibility.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered. The hybrid model allows for a balance between structured office days and remote workdays.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in a high-cost-of-living area like New York. The benefits package is robust, with a notable emphasis on growth and flexibility, which are attractive to experienced professionals in the tech and operations space. The "accelerated growth environment" is particularly relevant for ambitious designers looking to make a significant impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Ticketing / Live Entertainment Technology. StubHub operates in a dynamic and competitive market, connecting buyers and sellers of tickets for live events globally. The company is focused on innovation to enhance the fan and seller experience. Company Size: StubHub is a significant player in the ticketing industry, part of the larger Viagogo group. This implies a blend of established processes and a culture that fosters innovation, especially within new initiatives like Direct Issuance. Founded: StubHub was founded in 2000, with Viagogo acquiring it in 2020. This history suggests a company with deep market understanding and a commitment to evolving its platform.

Team Structure:

• The Senior Product Designer will likely be part of a dedicated product team focused on the Direct Issuance (DI) initiative.
• This team will include Product Managers, Engineers (front-end and back-end), and potentially a UX Researcher.
• Collaboration will extend to other design teams, marketing, sales, and operations to ensure alignment across the organization.
• The reporting structure will likely be into a Head of Product Design or a Design Lead overseeing the DI product area.

Methodology:

• Data-Driven Decision Making: Emphasis on leveraging quantitative and qualitative insights to inform product strategy and design.
• Agile/Iterative Development: A fast-paced, iterative product development process is expected, requiring adaptability and continuous improvement.
• User-Centric Design: A core philosophy of designing with the end-user (Rights Holders, in this case) at the forefront.
• Design System Adoption: Utilizing and contributing to StubHub's "Broadway" design system for consistency and efficiency.

Company Website: https://www.stubhub.com/

📝 Enhancement Note: The "Direct Issuance" team is positioned as pioneering a new business line, suggesting a startup-like environment within a larger, established company. This offers opportunities for significant impact and ownership but also requires navigating established organizational structures and processes. The company's mission to "redefine the live event experience" underscores a culture of innovation and customer focus.

📈 Career & Growth Analysis

Operations Career Level: This senior-level role positions the designer as a key contributor and potential leader within the Direct Issuance product team. It involves significant autonomy, strategic input, and the opportunity to shape a new business vertical. The role is critical for the success of GTM operations by providing the tools that enable Rights Holders' distribution strategies. Reporting Structure: The Senior Product Designer will report to a Design Lead or Head of Product Design, working closely with a Product Manager and engineering team dedicated to the Direct Issuance initiative. This structure allows for focused collaboration and clear lines of communication. Operations Impact: The designer's work will directly impact the operational efficiency and success of StubHub's Content Rights Holders. By creating intuitive tools for inventory management and distribution, this role will drive partner acquisition, retention, and revenue growth for StubHub, underpinning critical GTM operations.

Growth Opportunities:

• Leadership in a New Vertical: Opportunity to lead design efforts for a strategic, new business line, potentially leading to future leadership roles within the DI team or broader product organization.
• Design System Expansion: Contribute significantly to StubHub's "Broadway" design system, enhancing its capabilities and influence across the company.
• Skill Development: Deepen expertise in designing for complex B2B/SaaS workflows, potentially exploring AI-driven features and intelligent assistant design.
• Mentorship: Potential to mentor junior designers and influence design best practices within the team and organization.
• Industry Exposure: Gain valuable experience in the live entertainment and ticketing industry, a niche with unique operational challenges.

📝 Enhancement Note: This role offers a unique blend of product design and GTM operations impact. The growth potential is significant for a designer who can translate complex business needs into user-friendly solutions that drive operational success for StubHub's partners.

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring 3 days per week in the New York, NY office and allowing 2 days remote. This model balances in-person collaboration with individual focus time. Office Location(s): New York, New York, United States. This location offers access to a vibrant tech and design community. The specific office details would be provided during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team meetings, brainstorming sessions, design critiques, and building relationships with cross-functional partners.
• Operations Tools & Technology: Access to standard design and collaboration tools, likely including advanced prototyping software, design system resources, and project management platforms.
• Team Interaction: Opportunities for regular interaction with product managers, engineers, fellow designers, and other stakeholders to ensure alignment and foster a shared vision for the Direct Issuance product.

Work Schedule: A standard full-time schedule is expected, likely around 40 hours per week. The hybrid arrangement provides flexibility in managing personal time and work, allowing designers to structure their days effectively for deep work and collaborative sessions.

📝 Enhancement Note: The hybrid nature of the role is typical for senior tech positions, offering a balance that many professionals seek. The focus on collaboration during office days is crucial for complex product initiatives like Direct Issuance, where alignment across teams is paramount for successful GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications and cultural fit.
• Hiring Manager Interview: Discussion with the hiring manager (likely a Design Lead or Head of Design) to delve deeper into experience, design philosophy, and strategic thinking.
• Portfolio Review & Design Challenge: A session where the candidate presents their portfolio, focusing on relevant complex workflow projects. This may be accompanied by a take-home design challenge or an in-person whiteboard exercise to assess problem-solving skills and design approach.
• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other stakeholders to evaluate collaboration skills and technical understanding.
• Final Round: A potential final interview with senior leadership to discuss vision and overall fit.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that demonstrate experience with complex workflows, B2B/SaaS products, or operational tools. Showcase how you simplified intricate systems.
• Tell a Story: For each case study, clearly articulate the problem, your process, your specific contributions, the challenges, and the measurable outcomes or impact. Use visuals effectively.
• Focus on Impact: Quantify the results of your designs whenever possible (e.g., increased efficiency, reduced error rates, improved user satisfaction). This is critical for operations-focused roles.
• Highlight Collaboration: Demonstrate how you worked with cross-functional teams, incorporated feedback, and managed stakeholder expectations.
• Prepare for Design Challenges: Be ready to discuss your approach to solving a new design problem under pressure, focusing on your thought process, assumptions, and how you'd gather insights.

Challenge Preparation:

• Understand the Business: Research StubHub, its market, and the "Direct Issuance" initiative. Understand the needs of Content Rights Holders and the competitive landscape.
• Define the Problem: For any design challenge, clearly articulate your understanding of the problem and the key user/business goals.
• Process over Perfection: Focus on demonstrating a structured, user-centered design process, even if you don't arrive at a fully polished solution.
• Articulate Trade-offs: Be prepared to discuss design decisions, trade-offs, and the reasoning behind them.

📝 Enhancement Note: The emphasis on "complex workflows" and "measurable impact" in the portfolio review is crucial for this role. Candidates should frame their design experience through the lens of operational efficiency and business value for Rights Holders, directly connecting their design skills to GTM operations outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe Creative Suite, InVision, Principle, or similar tools for wireframing, UI design, and interactive prototyping.
• Design Systems: Experience with or ability to contribute to a robust design system (StubHub's "Broadway"). This includes understanding component libraries, style guides, and design tokens.
• User Research & Testing: Tools for conducting usability tests, user interviews, and analyzing feedback (e.g., UserTesting.com, Lookback, Maze).

Analytics & Reporting:

• Data Analysis Platforms: Familiarity with tools for accessing and interpreting user data, such as Amplitude, Google Analytics, Mixpanel, or internal BI tools. This is essential for informing design decisions with quantitative insights.
• A/B Testing Tools: Understanding of how to design for and interpret results from A/B tests to validate design hypotheses.

CRM & Automation:

• While not a direct design tool, familiarity with CRM platforms (e.g., Salesforce) and marketing/sales automation tools can provide context for the B2B aspects of the Direct Issuance platform and the needs of Rights Holders. Understanding how these tools integrate or interact with the designed product is beneficial.

📝 Enhancement Note: Proficiency in modern design tools like Figma is expected. The ability to leverage data and contribute to a design system are key indicators of a senior-level designer who can drive efficiency and scale within product development, directly supporting GTM operations by ensuring tools are data-informed and consistent.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Content Rights Holders, ensuring their workflows are efficient and their experience is seamless.
• Design Excellence: A dedication to creating high-quality, aesthetically pleasing, and highly functional user interfaces that meet rigorous standards for usability and accessibility.
• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and teams work together towards common goals.
• Innovation & Curiosity: A drive to explore new possibilities, leverage emerging technologies (like AI), and continuously push the boundaries of what's possible in event ticketing and distribution.
• Impact-Driven: A focus on delivering designs that have a tangible, positive impact on the business and its partners, measured through key performance indicators.

Collaboration Style:

• Cross-Functional Partnership: Working closely with Product Management and Engineering as integral members of the product team, sharing ownership and decision-making.
• Design Critiques & Reviews: Participating actively in design reviews to provide and receive constructive feedback, fostering a culture of continuous improvement.
• Knowledge Sharing: Openness to sharing design insights, best practices, and learnings across teams to elevate the overall design maturity of the organization.
• Iterative Feedback Loops: Embracing a continuous feedback cycle with stakeholders and users to refine designs and ensure they meet evolving needs.

📝 Enhancement Note: The values emphasize a blend of user advocacy, technical rigor, and collaborative spirit, all crucial for a role that bridges product design with critical GTM operations for business partners.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge will be translating the intricate operational workflows of Content Rights Holders into a simple, intuitive, and scalable user experience.
• Balancing Vision and Execution: Integrating long-term strategic product vision with the need for delivering near-term iterations and improvements in a fast-paced environment.
• Cross-Functional Alignment: Ensuring consistent understanding and buy-in from diverse stakeholders (Product, Engineering, Sales, Marketing, Legal) on design decisions.
• Adoption of New Features: Designing features that not only meet user needs but are also intuitive enough to drive adoption and proficiency among Rights Holders.
• Evolving Technology Landscape: Staying abreast of advancements in AI, agentic models, and other technologies that could enhance the Direct Issuance platform.

Learning & Development Opportunities:

• Mastering B2B/SaaS Design: Gaining deep expertise in designing for business users and complex operational processes, a valuable skill in the GTM space.
• Contributing to a Design System: Playing a key role in the evolution and expansion of StubHub's "Broadway" design system.
• Exploring AI-Powered Design: Working with potential AI features and intelligent assistants, offering exposure to cutting-edge design applications.
• Industry Specialization: Developing a deep understanding of the live event and ticketing industry's operational nuances.
• Leadership Track: Potential to grow into a lead design role for the Direct Issuance initiative or other strategic product areas.

📝 Enhancement Note: The challenges are directly related to understanding and optimizing operational processes through design. The growth opportunities are significant for a designer looking to specialize in B2B SaaS and GTM-focused product development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a solution for a highly complex workflow. What was the problem, your approach, and the outcome?" (Focus on demonstrating your process for simplifying complexity, user research, and measuring impact, especially if it relates to business operations.)
• "How do you balance user needs with business requirements and technical constraints when designing a product?" (Highlight your ability to find pragmatic solutions that satisfy all stakeholders, a key skill for GTM operations alignment.)
• "Imagine you need to design a new feature for Content Rights Holders to manage their ticket inventory more efficiently. Walk us through your design process." (Showcase your end-to-end design thinking, from problem definition and user research to ideation and prototyping, emphasizing efficiency gains.)

Company & Culture Questions:

• "Why are you interested in StubHub and the Direct Issuance initiative specifically?" (Research StubHub's mission, its market position, and the strategic importance of DI. Connect your passion for design with their goals.)
• "How do you contribute to a collaborative team environment, especially in a hybrid setting?" (Provide examples of how you actively engage with colleagues, give and receive feedback, and foster a positive team dynamic.)
• "StubHub values 'accelerated growth' and 'impact.' How have you demonstrated these values in your previous roles?" (Prepare stories that showcase your proactivity, learning agility, and focus on delivering measurable results that align with business objectives.)

Portfolio Presentation Strategy:

• Select 3-4 Strongest, Most Relevant Projects: Prioritize those showcasing complex workflows, B2B/SaaS experiences, or significant business impact.
• Structure Each Case Study: Clearly define the Problem, Your Role, Process (Research, Ideation, Design, Testing), Solution, and Outcome/Impact.
• Quantify Impact: Use metrics to demonstrate the success of your designs (e.g., "Reduced time spent on task by X%", "Increased conversion rate by Y%", "Improved user satisfaction scores by Z%"). This is critical for operations roles.
• Highlight Collaboration: Explain how you worked with PMs and Engineers, managed feedback, and navigated trade-offs.
• Be Ready for Deep Dives: Anticipate questions about specific design decisions, your reasoning, and alternative approaches you considered.

📝 Enhancement Note: Emphasize how your design work directly supports business operations, efficiency, and partner success. Quantifiable results and a clear understanding of the business context will be highly valued.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the StubHub careers portal via the provided link.
• Tailor your resume: Highlight experience in product design, complex workflow simplification, SaaS product development, and cross-functional collaboration. Use keywords like "User Experience," "Prototyping," "Workflow Design," "B2B SaaS," and "Design Systems."
• Curate your portfolio: Select projects that best demonstrate your ability to design for complex operational challenges and drive business value. Ensure case studies clearly articulate process and impact, with a focus on quantitative results.
• Prepare for the interview: Research StubHub's mission, values, and the Direct Issuance initiative. Practice articulating your design process and how your work contributes to business objectives and operational efficiency. Be ready to present your portfolio with a focus on impact and collaboration.
• Understand the Hybrid Model: Be prepared to discuss your comfort and strategies for working effectively in a hybrid environment, balancing remote work with in-office collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---