Senior Product Designer (Core Product Track)

📍 Job Overview

Job Title: Senior Product Designer (Core Product Track)

Company: Medvidi

Location: Belgrade, Central Serbia, Serbia (Remote within EU, B2B model)

Job Type: Contract

Category: Product Design / Operations (Product Focus)

Date Posted: March 30, 2026

Experience Level: Senior (5+ years)

Remote Status: Fully Remote (within EU, B2B model)

🚀 Role Summary

• Spearhead the design of critical product experiences within Medvidi's core product track, focusing on driving user behavior for mental health solutions.

• Develop detailed user flows and strategic product thinking, underpinned by data analysis and user research, to enhance patient journeys and platform engagement.

• Contribute significantly to the evolution and maintenance of Medvidi's design system, ensuring consistency and quality across standardized components.

• Collaborate closely with Product Managers and engineering teams to define product strategy, set OKRs, and drive initiatives that align with company priorities.

📝 Enhancement Note: While this role is primarily a Product Design position, its direct influence on user behavior, patient outcomes, and platform strategy places it within the broader operational ecosystem of Medvidi. The emphasis on data-driven decision-making, structured problem-solving (issue trees), and contribution to strategic initiatives aligns with operational excellence principles.

📈 Primary Responsibilities

• Design end-to-end patient journeys for mental health conditions, including ADHD, focusing on building emotional connection, trust, and goal achievement.

• Translate user needs and business objectives into intuitive and effective product experiences through rapid prototyping and wireframing.

• Conduct user research, analyze data from internal and external users, and leverage insights to inform design decisions.

• Contribute to the company's design system by creating reusable components, establishing best practices, and ensuring scalability.

• Collaborate with cross-functional teams, including Product Management, Engineering, and potentially Data Science/AI teams, to define product vision and roadmap.

• Champion a structured, evidence-based approach to design, using issue trees and strong logical argumentation to support design choices.

• Work with product teams to define Objectives and Key Results (OKRs) and identify strategic initiatives to achieve them.

📝 Enhancement Note: The responsibilities highlight a deep integration with product strategy and execution, common in senior roles within GTM and Product Operations. The focus on "driving behavior" and "patient outcomes" underscores the operational impact of design decisions.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior roles.

Experience: Minimum of 5 years of experience as a Product Designer, with a strong track record in product companies.

Required Skills:

• Proven experience in designing B2B SaaS and/or consumer digital products.

• Fluency in Russian and English (both written and spoken).

• Demonstrated ability to make design decisions based on data analysis and user research.

• Expertise in rapid prototyping and wireframing tools.

• Experience contributing to or managing design systems.

• Proficiency in structured problem-solving methodologies, such as issue trees.

• Strong argumentation and logical reasoning skills to defend design decisions.

• A portfolio showcasing product thinking, user flows, and the rationale behind design choices.

Preferred Skills:

• Experience working with AI-based product experiences.

• Familiarity with telehealth or mental health technology.

• Understanding of medical technology (MedTech) product development cycles.

📝 Enhancement Note: The emphasis on "structured approach to problem-solving," "strong argumentation and logic," and "evidence-based decision making" are critical operational competencies that go beyond standard design skills, suggesting a need for candidates who can operate with a high degree of analytical rigor and strategic alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a deep understanding of product strategy and user-centric design principles.

• Detailed case studies showcasing the entire design process, from problem definition and research to ideation, prototyping, iteration, and final implementation.

• Clear articulation of the "why" behind design decisions, supported by user research findings, data analysis, and logical reasoning.

• Examples of complex user flows and interaction designs, particularly for B2B SaaS or consumer digital products.

Process Documentation:

• Ability to document design processes, methodologies, and decision-making frameworks.

• Experience in creating and maintaining design system documentation.

• Willingness to share insights on how design processes contribute to product success and business objectives.

📝 Enhancement Note: The portfolio requirement is heavily weighted towards "real product thinking" and "reasoning behind decisions," indicating that candidates will be assessed not just on visual output but on their strategic and analytical approach to design problems, a key aspect of operational effectiveness in product development.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5+ years of experience in the EU market, and considering the B2B contract model, a competitive range would likely be between €45,000 - €70,000 annually, subject to negotiation based on experience and specific skills.

Benefits:

• Health insurance (available after probation period).

• Sports & wellness compensation.

• 19 paid vacation days annually.

• 4 additional wellness days each year.

• Paid sick leave for the first 5 working days.

• Thoughtful gifts for key life events.

• Personalized English lessons through Preply.

• Competitive compensation package (as per contract).

Working Hours: 40 hours per week, with flexibility inherent in a remote, B2B contract role.

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in the EU. As this is a contract position, the compensation structure might differ from full-time employment. The benefits are substantial and indicate a commitment to employee well-being and professional development, even for contractors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telehealth, Mental Health, Medical Technology (MedTech). Medvidi operates within a rapidly growing sector focused on leveraging technology to improve access to and outcomes of mental healthcare.

Company Size: The exact size is not specified, but the presence of a distinct "design team" and "Patient journey and Platform teams" suggests a well-established, growing organization with dedicated functional departments.

Founded: Not specified, but the mention of "building a complete ecosystem of solutions and apps" implies a forward-thinking company with a clear vision for product expansion.

Team Structure:

• The design team is structured to drive user behavior and has "unique internal frameworks."

• The role involves working with "Patient journey and Platform teams," indicating cross-functional collaboration.

Methodology:

• Emphasis on data analysis and user research to inform design decisions.

• Structured approach to problem-solving (issue trees) and strong logical argumentation.

• Focus on driving user behavior and achieving measurable treatment outcomes.

• Contribution to and utilization of a robust design system.

Company Website: https://medvidi.com/

📝 Enhancement Note: Medvidi's culture appears to be highly analytical, results-oriented, and collaborative. The emphasis on "focus," "transparency," "ownership," and "evidence-based decision making" are strong indicators of a mature, operational mindset within the company, extending even to design and product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a significant level of autonomy, responsibility, and strategic input. It's a key individual contributor role with potential leadership opportunities in guiding design strategy and mentoring junior designers.

Reporting Structure: The role likely reports to a Head of Design, Design Lead, or potentially a Product Lead, working closely with Product Managers within specific product teams.

Operations Impact: The Senior Product Designer is pivotal in shaping user experiences that directly impact patient outcomes, user engagement, and ultimately, Medvidi's business growth. Their work directly influences the effectiveness of the telehealth platform and its ability to achieve its mission.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in AI-based product design, telehealth UX, or specific mental health condition journeys.

• Leadership Development: Potential to lead design initiatives, mentor junior designers, and contribute to the evolution of Medvidi's design methodology and system.

• Strategic Contribution: Influence product strategy and OKRs, contributing to high-level business decisions.

• Industry Exposure: Gain valuable experience in the high-growth MedTech and telehealth sectors.

📝 Enhancement Note: While primarily a design role, the "Senior" title and emphasis on strategic contribution, OKRs, and driving behavior suggest a path that can evolve into product leadership or specialized operational roles within a product-centric organization.

🌐 Work Environment

Office Type: Fully remote, B2B model, allowing collaboration from any EU country. This indicates a distributed team environment.

Office Location(s): While the headquarters are in Belgrade, Serbia, the role is remote and open to candidates across the EU.

Workspace Context:

• A digitally native work environment reliant on collaboration tools and asynchronous communication.

• Access to a comprehensive design system and other product development tools.

• Opportunities for deep collaboration with Product Managers, Engineers, and other designers within dedicated product teams.

• A culture that values structured communication, data-driven insights, and proactive problem-solving.

Work Schedule: Standard 40-hour work week, with the inherent flexibility of a remote role. This allows for effective management of design cycles, research, and collaboration across different time zones within the EU.

📝 Enhancement Note: The remote, EU-wide B2B model implies a need for strong self-discipline, excellent communication skills, and proficiency in remote collaboration tools. It also suggests a focus on output and impact rather than traditional office presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and cultural fit.

• Portfolio Presentation: Candidate presents key projects from their portfolio, focusing on product thinking, user flows, and rationale behind design decisions. This is a critical stage to assess "real product thinking."

• Design Challenge/Case Study: A practical exercise to evaluate problem-solving skills, design methodology, and ability to work with specific constraints or data. This may involve creating a user flow, wireframes, or a proposed solution to a given problem.

• Team/Stakeholder Interviews: Discussions with Product Managers, fellow designers, and potentially engineering leads to assess collaboration style, communication, and strategic alignment. Questions will likely probe the candidate's approach to "issue trees" and "evidence-based decision making."

• Final Interview: Potentially with a senior leader to discuss overall fit, long-term vision, and compensation.

Portfolio Review Tips:

• Focus on "Why": Clearly articulate the problem, your role, the constraints, your process, and the reasoning behind every significant design decision.

• Showcase "Product Thinking": Demonstrate how your designs solve user problems and contribute to business objectives. Don't just show polished UIs; show the journey.

• Data & Research Integration: Highlight instances where data analysis or user research directly influenced your design direction.

• Design System Examples: If applicable, showcase contributions to design systems, but explain the impact and rationale.

• Conciseness and Clarity: Present your strongest 2-3 projects in detail, rather than overwhelming interviewers with too many.

Challenge Preparation:

• Be prepared to discuss your approach to problem-solving using frameworks like issue trees.

• Practice articulating your thought process clearly and logically, even when under pressure.

• Familiarize yourself with Medvidi's mission, product, and target audience to tailor your approach.

• Be ready to discuss how you would incorporate AI or complex data into a product experience.

📝 Enhancement Note: The interview process is clearly designed to assess not just design skills but also analytical rigor, strategic thinking, and cultural alignment with Medvidi's operational values. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma, Sketch, Adobe Creative Suite, InVision, Axure RP, or similar industry-standard tools. Proficiency in at least one major design tool is expected.

• Wireframing Tools: Balsamiq, Miro, or other tools for rapid ideation and flow mapping.

• User Research Platforms: Tools for surveys, interviews, usability testing (e.g., UserTesting.com, Maze).

Analytics & Reporting:

• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to interpret user behavior data.

CRM & Automation:

• While not a direct CRM role, understanding how product design interfaces with user management systems and data pipelines is beneficial.

📝 Enhancement Note: While specific tool requirements aren't listed, a Senior Product Designer is expected to be proficient in the latest design and prototyping software. The emphasis on data analysis suggests familiarity with analytics platforms is crucial for informing design decisions.

👥 Team Culture & Values

Operations Values:

• Focus: The ability to prioritize and say "no" to distractions, ensuring efforts are concentrated on high-impact initiatives.

• Transparency: Proactive and open communication regarding design decisions, challenges, and progress.

• Ownership: Taking full responsibility for design initiatives from conception to completion and advocating for their success.

• Evidence-Based Decision Making: Relying on data, user research, and logical arguments to support all design conclusions, fostering a culture of critical thinking and continuous improvement.

Collaboration Style:

• Highly collaborative with Product Managers and Engineers, working in integrated product teams.

• Emphasis on constructive challenge and debate to arrive at the best solutions.

• Willingness to share knowledge and contribute to the collective improvement of design processes and the design system.

📝 Enhancement Note: Medvidi's core values are deeply intertwined with operational efficiency and effectiveness. For a designer, this means approaching work with analytical rigor, a commitment to measurable results, and a willingness to engage in robust discussions to ensure optimal outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Designing for complex mental health journeys while ensuring the product drives desired user behavior and business outcomes.

• Integrating AI and Data: Effectively incorporating AI and complex data insights into user experiences in a way that is intuitive and beneficial for patients.

• Design System Evolution: Contributing to and maintaining a scalable design system while allowing for rapid iteration and innovation.

• Remote Collaboration: Navigating effective communication and collaboration within a fully remote, distributed team environment.

Learning & Development Opportunities:

• Specialized Training: Opportunities to focus on AI in design, advanced UX research methodologies, or specific therapeutic areas within mental health.

• Industry Exposure: Gaining deep experience in the rapidly evolving telehealth and MedTech sectors.

• Mentorship: Potential to be mentored by senior leaders and to mentor junior designers, developing leadership skills.

• Contribution to Frameworks: Opportunity to influence and refine Medvidi's unique internal design frameworks.

📝 Enhancement Note: The challenges presented are common in innovative tech companies, particularly those in regulated or sensitive industries like healthcare. The growth opportunities are substantial for a senior individual contributor looking to make a significant impact and advance their career.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used issue trees to solve a complex product problem." (Prepare a specific case study demonstrating structured problem-solving.)

• "How do you ensure your design decisions are evidence-based, and what role does data play in your process?" (Highlight specific examples of using metrics and research to drive design.)

• "Walk us through a design initiative where you had to balance competing priorities or stakeholder feedback." (Focus on communication, negotiation, and strategic alignment.)

Company & Culture Questions:

• "What interests you about Medvidi's mission and our approach to mental health?" (Research Medvidi's product and values.)

• "How do you embody our core values of Focus, Transparency, Ownership, and Evidence-Based Decision Making in your work?" (Provide concrete examples from your experience.)

Portfolio Presentation Strategy:

• Structure: Begin with the business problem/user need, your role, your process, the solutions you explored, the final design, and the measurable outcomes/impact.

• Storytelling: Craft a narrative around each project that clearly explains your thought process and the reasoning behind your decisions.

• Visuals: Use high-quality visuals but ensure they support your narrative, not replace it. Show user flows, wireframes, and prototypes, not just final UI screens.

• Data & Impact: Quantify the impact of your work whenever possible. If direct metrics aren't available, discuss how you would measure success.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating analytical thinking, strategic alignment with business goals, and a deep understanding of how design operationalizes product strategy and drives measurable outcomes.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Medvidi careers portal.

• Curate your portfolio: Select 2-3 of your strongest projects that best showcase your product thinking, user journey design, and data-driven decision-making processes. Ensure each case study clearly articulates the problem, your approach, and the outcomes.

• Tailor your resume: Highlight experience in B2B SaaS, consumer digital products, design systems, user research, and any experience with AI or MedTech. Emphasize achievements using action verbs and quantifiable results.

• Prepare for portfolio presentation: Practice walking through your selected projects, focusing on the "why" behind your design choices and your structured problem-solving approach. Be ready to discuss your experience with issue trees and evidence-based decision-making.

• Research Medvidi: Understand their mission, product offerings, and company values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.