Senior Product designer Convert F/H/X

📍 Job Overview

Job Title: Senior Product Designer - Convert F/H/X Company: AccorCorpo Location: Issy-les-Moulineaux, Île-de-France, France Job Type: Temps complet (Full-time) Category: Product Design / Digital Transformation Date Posted: January 16, 2026 Experience Level: 6+ Years (Senior) Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design and optimization of digital experiences within the Accor booking funnel, directly impacting customer conversion and revenue generation.
• Drive user-centric product development by translating user needs and business objectives into intuitive and engaging digital solutions.
• Collaborate extensively with cross-functional teams including Product Managers, Engineers, UX Content Specialists, and User Researchers to deliver high-quality digital products.
• Contribute to the continuous improvement of design processes, methodologies, and the adoption of the Design System to enhance team efficiency and product consistency.
• Champion product design best practices, both internally and externally, by sharing insights, presenting work, and engaging with the design community.

📝 Enhancement Note: This role is situated within Accor's "Digital & Business Factory," a dedicated innovation and transformation hub focused on redefining the travel experience through personalization and strong brand identity. The "Convert F/H/X" designation suggests a focus on the conversion funnel for both "F" (likely F&B or Facilities) and "H" (Hospitality) services, with "X" potentially referring to broader customer experiences or cross-functional elements. The emphasis is on optimizing the booking journey for hospitality services.

📈 Primary Responsibilities

• Strategic Product Design: Define and articulate the digital experience strategy for the booking funnel, aligning with Accor's business objectives and user needs.
• User-Centric Discovery: Conduct user research (quantitative and qualitative), analyze data, and facilitate workshops to understand user pain points, identify opportunities, and define product requirements.
• Solution Design & Prototyping: Translate insights into compelling user experiences by creating wireframes, prototypes, and detailed design specifications.
• Cross-Functional Collaboration: Work closely with Product Owners/Managers and development teams to ensure seamless product delivery, providing high-quality handoffs and participating in quality assurance.
• Design System Advocacy: Utilize and contribute to the Accor Design System, ensuring consistency, scalability, and efficiency across digital products.
• Continuous Improvement: Drive the optimization of existing digital products through data analysis (e.g., Analytics, CS, A/B testing) and ongoing user feedback.
• Process Enhancement: Actively participate in improving team methodologies, design processes, and knowledge sharing to boost overall team efficiency and effectiveness.
• External Representation: Contribute to the visibility and reputation of product design within Accor by presenting work, participating in demos, and potentially engaging in external design communities.

📝 Enhancement Note: The responsibilities highlight a full-cycle product design role, emphasizing not just the creation of designs but also the strategic understanding of business goals, in-depth user research, and a commitment to iterative improvement and process optimization within a large, global organization. The focus on "optimizing the booking funnel" indicates a strong emphasis on conversion rate optimization (CRO) and e-commerce best practices.

🎓 Skills & Qualifications

Education:

• Degree from a prestigious engineering or business school, or a Master's degree specializing in Design.

Experience:

• Minimum of 6 years of professional experience as a Product Designer.
• Proven track record in B2C mass-market and e-commerce environments.
• Experience working within a large, complex organizational structure with cross-functional teams.

Required Skills:

• Product Design Expertise: Mastery of user experience (UX) design principles and methodologies, from strategic conceptualization to operational execution.
• User Research & Analysis: Proficiency in conducting qualitative and quantitative research, data analysis, user interviews, and usability testing to inform design decisions.
• Prototyping & Wireframing: Skilled in creating user flows, wireframes, and interactive prototypes to visualize and test design concepts.
• Figma Proficiency: Fluent in using Figma for design, prototyping, and collaboration.
• Design System Utilization: Experience working with and contributing to Design Systems, ensuring design consistency and efficiency.
• Communication & Presentation: Strong written and verbal communication skills, with the ability to clearly articulate design rationale and present findings to diverse stakeholders.
• Collaboration: Demonstrated ability to work effectively in a multidisciplinary team environment with Product Managers, Developers, and other stakeholders.
• Empathy & Active Listening: A strong capacity for understanding and responding to user needs and team feedback.
• Organizational Skills: Ability to manage and prioritize workload effectively, particularly within team settings.
• Feedback Integration: Aptitude for both giving and receiving constructive feedback to drive continuous improvement.

Preferred Skills:

• Experience in the hospitality industry or a related customer-facing service sector.
• Familiarity with A/B testing methodologies and analytics tools for performance measurement.
• Understanding of accessibility standards in digital design.
• Experience in driving process improvements within a design team.
• Fluency in English for presentations and professional communication.

📝 Enhancement Note: The requirement for 6+ years of experience, combined with B2C e-commerce and a degree from a top-tier institution, positions this as a senior-level role. The explicit mention of Figma and Design System usage indicates the need for practical, hands-on skills with industry-standard tools and frameworks. The emphasis on empathy, feedback, and collaboration suggests a team-oriented and communicative work style is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 comprehensive case studies demonstrating your product design process from problem identification to solution implementation and impact.
• Conversion Optimization Focus: Highlight projects specifically related to improving user funnels, conversion rates, and e-commerce performance.
• User Research Integration: Clearly illustrate how user research (qualitative and quantitative) informed your design decisions and led to measurable outcomes.
• Iterative Design Process: Demonstrate your ability to iterate on designs based on user feedback, A/B testing, and performance data.
• Tool Proficiency: Include examples that clearly show your command of tools like Figma for wireframing, prototyping, and high-fidelity design.

Process Documentation:

• User Journey Mapping: Examples of how you've mapped user journeys to identify pain points and opportunities within the booking process.
• Workflow Design: Showcase instances where you've designed or optimized user workflows for clarity and efficiency.
• Metrics & Impact: Clearly articulate the key performance indicators (KPIs) you targeted and the measurable impact of your design solutions (e.g., increased conversion rates, reduced drop-off, improved user satisfaction).

📝 Enhancement Note: For a senior product designer role focused on conversion, the portfolio should heavily emphasize case studies demonstrating a data-informed and results-oriented design approach. Candidates should be prepared to walk through their entire design process, highlighting how they translated business needs into user-centric solutions that drove tangible business outcomes, particularly within the e-commerce and booking funnel context.

💵 Compensation & Benefits

Salary Range:

• Given the senior level (6+ years of experience), location (Issy-les-Moulineaux, a prime business district near Paris), and the nature of the role (Senior Product Designer in a major hospitality group's digital innovation hub), an estimated annual gross salary range in France for this position would typically fall between €60,000 and €85,000. This range can vary based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Work from Everywhere: Access to over 500 coworking spaces globally, many within Accor hotels.
• Flexible Remote Work: Expanded teleworking options and no meetings on Wednesday afternoons.
• Training & Development: Access to the Digitech Academy, dedicated learning platforms, and certifications.
• Health & Well-being: Comprehensive health insurance (mutuelle) with 50% employer contribution, with no additional cost for dependents.
• Cultural & Sports Funding: Support for cultural and sports activities via the CSE (Employee Representative Committee).
• Sustainable Mobility: Allowance of up to €700 for sustainable transport or 75% coverage of the Pass Navigo.
• Meal Vouchers: €10 meal tickets.
• Employee Perks: Preferential rates and flash offers for stays and experiences across Accor hotels and partners worldwide (ALL - Heartist® Program).
• Volunteer Opportunities: One paid day off per year to volunteer for a chosen association via the Heartist® for good program.
• On-site Amenities (Issy-les-Moulineaux): Collaborative workspaces, company restaurant, complimentary coffee, game/sports areas, concierge services, and proximity to a park.

Working Hours:

• Standard full-time working hours (approximately 40 hours per week), with flexibility and a commitment to work-life balance, including dedicated "no meeting" time.

📝 Enhancement Note: The benefits package is extensive, reflecting Accor's commitment to employee well-being, professional development, and work-life balance. The "Work from Everywhere" and flexible remote options, combined with on-site amenities, offer a modern and adaptable work environment. The salary estimate is based on typical senior designer compensation in the Paris region for a role of this scope within a large corporation, considering industry benchmarks and cost of living.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Technology, Digital Services Company Size: Large Enterprise (Accor operates over 5,500 hotels in 110 countries, employing over 300,000 talents globally; Accor Tech & Digital comprises 2,000 talents). This scale offers significant opportunities for impact and career development. Founded: Accor was founded in 1963, with a long history in the hospitality sector. Accor Tech & Digital represents its modern, forward-looking approach to digital innovation.

Team Structure:

• Digital & Business Factory (DBF01): This specific domain is the innovation and transformation engine for Accor.
• Product Design Team: You will be part of the Product Design team, reporting to the Lead Product Designer Ecom Convert.
• Cross-Functional Squads: You will work daily within multidisciplinary squads, including Product Managers, Tech leads, Business Analysts, UX Content Specialists, Design System experts, and User Researchers. This collaborative structure is fundamental to their agile development process.

Methodology:

• Agile Development: The team operates within an agile framework, emphasizing iterative design, continuous feedback, and close collaboration between design, product, and engineering.
• User-Centric Design: A strong focus on understanding and meeting user needs through research, testing, and data analysis.
• Data-Driven Decision Making: Utilizing analytics, A/B testing, and user feedback to inform design choices and measure impact.
• Design System Integration: Adherence to and contribution to a comprehensive Design System for consistency and efficiency.

Company Website: https://www.accor.com/

📝 Enhancement Note: Accor's culture is a blend of its deep hospitality roots ("Heartist®" culture, emphasizing human connection and service) and a strong drive for digital innovation. The "Digital & Business Factory" is positioned as a fast-paced, agile environment focused on creating impactful digital experiences. The company's global reach and commitment to sustainability and diversity are key cultural pillars.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies a significant degree of autonomy, strategic input, and mentorship capabilities. The role is expected to lead design initiatives for critical conversion funnels, influencing product strategy and user experience at a large scale.

Reporting Structure: You will report to the Lead Product Designer Ecom Convert, and will work within cross-functional product squads. This structure allows for direct collaboration with product leadership and a clear line of sight to business objectives.

Operations Impact: The Senior Product Designer's work directly impacts Accor's revenue through the optimization of the booking funnel. By improving conversion rates, enhancing customer experience, and driving engagement, this role plays a critical role in Accor's digital strategy and overall business success in the competitive hospitality market.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce conversion optimization, user research, or specific areas of hospitality digital product design.
• Leadership: Progress to Lead Product Designer, Design Manager, or Head of Product Design roles, potentially managing teams and defining broader design strategies.
• Cross-Functional Mobility: Opportunities to move into Product Management or related digital strategy roles, leveraging a deep understanding of user needs and product development.
• Mentorship: Opportunity to mentor junior designers and contribute to the overall growth of the design practice at Accor.
• Global Exposure: Potential to work on projects with international scope, given Accor's global presence.

📝 Enhancement Note: This senior role offers substantial growth potential within a large, established organization. The focus on a critical business area like conversion provides high visibility and the opportunity to make a significant, measurable impact, which are key drivers for career advancement. The blend of technical design skills and strategic thinking required for this role prepares individuals for leadership positions in product development.

🌐 Work Environment

Office Type: Modern, collaborative office space designed to foster innovation and teamwork. The Issy-les-Moulineaux location is a significant business hub. Office Location(s): Issy-les-Moulineaux, Île-de-France, France. This area is known for its concentration of corporate headquarters and tech companies, offering a vibrant professional ecosystem.

Workspace Context:

• Collaborative Spaces: The office features dedicated areas for teamwork, brainstorming, and cross-functional collaboration, essential for agile product development.
• Technology & Tools: Access to a comprehensive suite of design and collaboration tools, including Figma, and integration with the company's broader tech stack.
• Team Interaction: Frequent interaction with product teams, designers, researchers, and business stakeholders, fostering a dynamic and communicative work environment.
• On-site Amenities: The Issy-les-Moulineaux office specifically offers amenities like a restaurant, coffee stations, game/sports areas, and concierge services, enhancing the daily work experience.

Work Schedule:

• The role is full-time, with an estimated 40 working hours per week.
• Accor emphasizes work-life balance, with initiatives like expanded teleworking and dedicated "no meeting" times (Wednesday afternoons), allowing for focused work and personal time management.

📝 Enhancement Note: The hybrid work model, combined with the extensive on-site amenities and dedicated "no meeting" times, suggests a company that values both flexibility and a positive, productive in-office experience. The location in Issy-les-Moulineaux places the role within a professional and accessible business district.

📄 Application & Portfolio Review Process

Interview Process:

• Recruitment Team Screening: Initial conversation to understand your profile, career aspirations, and potential fit for the role or other opportunities within Accor.
• Hiring Manager & Team Interviews: In-depth discussions with the Lead Product Designer and members of the cross-functional product squad to assess technical skills, design process, collaboration style, and cultural fit.
• Technical Assessment (Potential): For some roles, a practical test or case study may be required to evaluate design thinking, problem-solving abilities, and proficiency with design tools.
• Final HR Interview: Discussion focused on company culture, work environment, career development, and benefits, ensuring alignment with Accor's values and employee proposition.
• Personalized Feedback: Commitment to providing constructive feedback throughout the process.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio around 2-3 strong case studies. For each, clearly define the problem, your role, the process you followed, the solutions you designed, and most importantly, the measurable results achieved.
• Focus on Conversion: Since this role is in "Convert," heavily emphasize projects where you directly influenced conversion rates, booking funnels, or e-commerce performance. Use quantifiable metrics to demonstrate success.
• Show Your Process: Detail your design thinking – how you conducted user research, analyzed data, iterated on designs, and collaborated with teams. Use visuals like user flows, wireframes, and prototypes to illustrate your journey.
• Figma & Design System: Be prepared to discuss your experience with Figma and how you've leveraged or contributed to Design Systems. Screenshots or interactive prototypes showcasing your Figma skills are beneficial.
• Storytelling: Present your work as compelling narratives. Explain the "why" behind your decisions, the challenges you overcame, and the impact you made.
• Tailor to Accor: Briefly research Accor's brand and current digital offerings. You might subtly tailor your presentation to highlight relevant experiences or demonstrate an understanding of their market.

Challenge Preparation:

• Problem Solving: Be ready to discuss how you approach complex design challenges, particularly those involving user behavior, conversion optimization, and integrating business goals.
• Data Interpretation: Practice articulating how you use data (analytics, A/B test results, user feedback) to inform design decisions and measure success.
• Collaboration Scenarios: Prepare examples of how you've collaborated effectively with product managers, engineers, and other stakeholders, especially when there were differing opinions or technical constraints.
• Design System Thinking: Be ready to discuss the importance of Design Systems and your experience using or contributing to them.

📝 Enhancement Note: The interview process is structured to assess various facets of a candidate, from their initial fit to their technical prowess and cultural alignment. The emphasis on portfolio review and potential case studies underscores the practical, results-driven nature of this design role. Candidates should prepare to articulate their design process and its impact on business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaborative design workflows. Candidates must be fluent.
• Design System Tools: Experience with tools and methodologies for managing and contributing to Design Systems.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and conversion metrics.
• A/B Testing Tools: Experience with platforms such as Optimizely, Google Optimize, or internal A/B testing frameworks for experiment design and analysis.
• Data Visualization Tools: Ability to interpret data presented in dashboards from tools like Tableau, Power BI, or internal reporting systems.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts customer journeys managed through CRM systems (e.g., Salesforce, internal Accor systems) can be beneficial.
• Familiarity with customer feedback platforms and survey tools is also relevant for user research.

📝 Enhancement Note: The core technical requirement is Figma proficiency. Beyond that, understanding how design interfaces with analytics and A/B testing is crucial for a role focused on conversion optimization. Familiarity with broader digital marketing and customer relationship management concepts will also be advantageous.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of Accor's global customers.
• Innovation & Transformation: A drive to constantly explore new technologies and methodologies to redefine the hospitality experience.
• Collaboration & Teamwork: Emphasis on working together across disciplines to achieve common goals.
• Excellence & Impact: Striving for high-quality design and measurable business outcomes.
• Diversity & Inclusion: Valuing the richness of different backgrounds, perspectives, and experiences.
• Sustainability: Commitment to reducing the digital footprint and promoting eco-friendly practices.

Collaboration Style:

• Agile & Iterative: Embraces rapid prototyping, frequent feedback loops, and iterative development.
• Cross-Functional Integration: Works seamlessly within multidisciplinary teams, fostering open communication and shared ownership.
• Constructive Feedback Culture: Encourages giving and receiving feedback openly and respectfully to drive continuous improvement.
• Knowledge Sharing: Promotes sharing insights, best practices, and learnings both within the team and across the wider organization.

📝 Enhancement Note: Accor's values blend its hospitality heritage with modern digital ambitions. The "Heartist®" ethos likely permeates the tech teams, emphasizing human connection, empathy, and service. The emphasis on diversity and inclusion is a strong signal of a forward-thinking and equitable workplace.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale & Complexity: Designing for a global brand with millions of users across diverse markets presents significant scalability and localization challenges.
• Balancing Stakeholder Needs: Harmonizing the needs of various stakeholders (users, business units, technical teams, brand) to create cohesive digital experiences.
• Rapid Technological Evolution: Keeping pace with emerging technologies and design trends in the digital and hospitality sectors.
• Data Interpretation: Effectively translating complex user data and analytics into actionable design improvements.
• Driving Adoption of Best Practices: Championing new design methodologies or tools within a large, established organization.

Learning & Development Opportunities:

• Deep Dive into Hospitality Tech: Gain unparalleled insights into the unique digital challenges and opportunities within the global hospitality industry.
• Advanced UX/UI Skills: Hone expertise in conversion optimization, user research, and complex digital product design.
• Design Leadership: Develop leadership and mentorship skills by contributing to team growth and strategic design direction.
• Cross-Disciplinary Learning: Expand knowledge in product management, business strategy, and agile development through close collaboration.
• Global Network: Build a professional network within a leading international hospitality group.

📝 Enhancement Note: The challenges presented are typical of senior roles in large, global organizations, offering significant learning opportunities. The chance to shape the digital experience for a leading hospitality brand is a key growth driver, allowing for specialization and leadership development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion funnel. What was the problem, your approach, and the measurable outcome?" (Focus on data, process, and impact)
• "How do you balance user needs with business objectives and technical constraints when designing a new feature?" (Highlight your problem-solving framework)
• "Walk us through your process for conducting user research for a complex feature like a booking engine." (Emphasize methodology, tools, and insights)
• "How do you ensure design consistency across a large product suite, and what is your experience with Design Systems?" (Showcase your understanding of scalability and efficiency)

Company & Culture Questions:

• "What interests you most about Accor and the hospitality industry?" (Research Accor's mission, values, and recent digital initiatives)
• "How do you approach giving and receiving feedback within a design team?" (Demonstrate openness and a growth mindset)
• "Describe a time you had to influence stakeholders to adopt a design recommendation." (Focus on communication, persuasion, and data-driven arguments)

Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation by highlighting the business problem and the key results you achieved.
• Show, Don't Just Tell: Use visuals (screenshots, prototypes, user flows) to illustrate your design process and final solutions.
• Quantify Everything: For each case study, clearly state the KPIs you targeted and the percentage/value of improvement.
• Explain Your "Why": Be ready to articulate the rationale behind every significant design decision.
• Be Concise: Respect the allocated time. Focus on the most impactful aspects of your projects.
• Engage with Questions: Be prepared for detailed questions about your process, decisions, and outcomes.

📝 Enhancement Note: Preparation should focus on demonstrating a data-driven, user-centric design process with a clear focus on business impact, particularly in conversion optimization. Articulating your collaboration style and understanding of Accor's context will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided SmartRecruiters link.
• Tailor Your Resume: Highlight your 6+ years of experience in Product Design, specifically mentioning B2C e-commerce, conversion optimization, and your proficiency with Figma. Use keywords from the job description.
• Prepare Your Portfolio: Curate 2-3 strong case studies that showcase your end-to-end design process, with a clear emphasis on conversion funnel optimization and measurable results. Ensure it’s easily accessible and well-organized.
• Practice Your Pitch: Rehearse how you will present your portfolio and answer common interview questions, focusing on demonstrating strategic thinking, collaboration skills, and a data-driven approach.
• Research Accor: Familiarize yourself with Accor's brands, digital strategy, and their commitment to innovation and hospitality. Understand their market position and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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