Senior Product Designer - Business Onboarding

📍 Job Overview

Job Title: Senior Product Designer - Business Onboarding
Company: Wise
Location: London, England, United Kingdom
Job Type: Full-time
Category: Product Design / User Experience Operations
Date Posted: 2025-12-10T09:57:11.803
Experience Level: 5-10 years
Remote Status: On-site

🚀 Role Summary

• This role is focused on enhancing the business customer onboarding experience, a critical GTM (Go-To-Market) function within Wise, requiring a deep understanding of user flows and process optimization.
• The Senior Product Designer will be instrumental in simplifying complex financial product registration and setup for a global business audience, directly impacting customer acquisition and retention metrics.
• The position involves leveraging a full suite of product design skills to discover, design, and deliver intuitive user experiences, aligning with the company's mission of creating an open and fair financial system.
• Success in this role relies on building strong cross-functional relationships, particularly with GTM, product management, and engineering teams, to ensure seamless integration of design solutions into the customer journey.

📝 Enhancement Note: While the core role is Product Design, its focus on customer onboarding for a financial product and its direct impact on GTM success positions it within the broader operations ecosystem. This role requires a strategic understanding of how design influences operational efficiency and customer acquisition processes, making it highly relevant for operations professionals interested in the user-centric aspects of GTM. The emphasis on "Business Onboarding" suggests a direct link to sales enablement and customer success operations.

📈 Primary Responsibilities

• Conduct in-depth customer research to build empathy and gain a profound understanding of business customer needs and challenges during registration and setup.
• Utilize the full spectrum of product design skills—including research, ideation, wireframing, prototyping, and high-fidelity design—to create simple, well-crafted, and customer-centric experiences.
• Actively contribute to defining the product roadmap and prioritization by identifying key user pain points and opportunities within the business onboarding journey.
• Collaborate closely with product managers, engineers, researchers, and other stakeholders to ensure design solutions are technically feasible, strategically aligned, and effectively implemented.
• Champion design quality, creative problem-solving, and customer-centricity within the team, guiding discussions and decisions to elevate the overall product experience.
• Design and iterate on web and mobile interfaces for business customers, ensuring consistency, usability, and adherence to established design systems.
• Develop and present prototypes to effectively communicate design concepts, gather feedback, and build conviction among team members and stakeholders.
• Measure the impact of design decisions by defining success metrics and analyzing user behavior and key performance indicators (KPIs) post-launch.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on customer journey mapping, process simplification, and user flow optimization, all core tenets of effective Go-To-Market (GTM) operations. The expectation to "own your impact" and "define success metrics" points towards a data-driven approach common in operations roles, where design decisions are tied to business outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in Product Design, with a demonstrated track record of designing and shipping impactful digital products, particularly within complex financial or regulated industries.

Required Skills:

• Portfolio: A strong portfolio showcasing well-crafted, impactful work that demonstrates problem-solving for real users, with a focus on user flows, interaction design, and visual design.
• Prototyping: Proficiency in creating interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar, to effectively communicate design concepts and test user flows.
• Collaboration: Proven ability to collaborate effectively with cross-functional teams (Product Management, Engineering, Research, Marketing, Sales Operations) in an open and iterative design process.
• User Experience (UX) Design: Deep understanding of UX principles, user-centered design methodologies, and the ability to translate complex requirements into simple, intuitive interfaces.
• Design Systems: Experience working with and contributing to design systems to ensure consistency, scalability, and efficiency in design output across platforms.
• Evidence-Based Design: Strong analytical skills and the ability to rationalize design decisions clearly and credibly, supported by user research, data, and best practices.
• Web & Mobile Design: Demonstrated experience designing for both desktop and mobile web surfaces, understanding responsive design principles.
• Customer-Centricity: A genuine passion for understanding customer needs and championing their perspective throughout the design process.

Preferred Skills:

• Experience designing for financial products or services, particularly within the business/SME sector.
• Familiarity with A/B testing and other experimentation methods to validate design hypotheses.
• Experience in designing onboarding or activation flows for complex platforms.
• Knowledge of accessibility standards (WCAG) and inclusive design principles.
• Familiarity with agile development methodologies.

📝 Enhancement Note: The emphasis on a "portfolio of well-crafted, impactful work" and "evidence-based design" aligns with the operational need to demonstrate tangible results and data-driven decision-making. The requirement to design for "complex financial products" and "business onboarding" suggests a need for understanding regulatory environments and GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies that illustrate your process from problem identification to solution implementation, highlighting your role, the challenges faced, and the outcomes achieved.
• Problem-Solving Examples: Demonstrations of how you've tackled complex user problems, particularly in areas like user onboarding, workflow simplification, or conversion rate optimization.
• Prototyping Examples: Inclusion of interactive prototypes or detailed walkthroughs of user flows that showcase your interaction design capabilities and ability to convey complex processes intuitively.
• Design System Contribution: Examples of how you've utilized or contributed to design systems, showcasing your understanding of scalability and design consistency.
• Impact Metrics: Where possible, include quantifiable results of your design work, such as improvements in user engagement, task completion rates, conversion rates, or reduction in support queries.

Process Documentation:

• The role implies a need to document design decisions and user flows, contributing to a broader understanding of the customer journey and onboarding process.
• Expect to articulate your design process, from research and ideation through to iteration and final implementation, ensuring clarity for cross-functional teams.
• Contribution to defining and refining the "ideal" onboarding process through iterative design and user feedback.

📝 Enhancement Note: For a Senior Product Designer role, especially one focused on onboarding, a portfolio is paramount. It serves as a tangible representation of their ability to execute operational improvements through design. The emphasis here is on showcasing how they solve problems, not just what they've designed, aligning with an operational mindset focused on process and outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in London with 5-10 years of experience in the FinTech sector, the estimated salary range is £75,000 - £100,000 per annum. This estimate considers the cost of living in London, the company's size and reputation, and the specialized nature of financial product design.

Benefits:

• Competitive salary and potential for performance-based bonuses or stock options.
• Comprehensive health and wellness benefits, including medical, dental, and vision insurance.
• Generous paid time off (PTO), including vacation, sick leave, and public holidays.
• Professional development budget for conferences, courses, and training to enhance design skills and industry knowledge.
• Pension scheme with company contributions.
• Opportunities for flexible working arrangements within the on-site framework.
• Access to a global network of professionals and a supportive, inclusive work environment.
• Company-provided equipment and resources to facilitate effective design work.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with potential for flexibility based on project needs and team collaboration. The emphasis is on results and efficient workflow rather than strict adherence to hours.

📝 Enhancement Note: A salary range is estimated based on London market rates for similar senior-level design roles in FinTech. This is a critical piece of information for operations professionals evaluating opportunities, as compensation is a key factor in career decisions. The benefits listed are typical for established tech companies, aiming to attract and retain top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Financial Services Technology. Wise operates in a rapidly evolving digital landscape, disrupting traditional banking with innovative financial solutions. This environment demands agility, a forward-thinking approach, and a constant focus on user needs. Company Size: Wise is a significant global technology company with a substantial employee base, indicating a well-established structure with opportunities for impact and career growth, while maintaining a culture that values individual contribution. Founded: Wise was founded in 2011, positioning it as an established player in the FinTech space with a proven track record of growth and innovation. This history suggests a culture that balances pioneering spirit with operational maturity.

Team Structure:

• The role is within the "Business Squad," focusing specifically on the "Business Onboarding" team. This implies a dedicated, cross-functional unit likely comprising Product Managers, Designers, Engineers, and possibly Researchers or Analysts, all focused on a specific aspect of the business customer journey.
• Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design within the Business Squad, with close collaboration with the Product Manager for the Business Onboarding area.
• Cross-functional Collaboration: Expect extensive collaboration with Product Management, Engineering, Customer Support, Compliance, and potentially Sales Operations to ensure a holistic approach to business onboarding.

Methodology:

• Data-Driven Design: A strong emphasis on using customer data, analytics, and research to inform design decisions and measure impact.
• Agile Development: Work will likely be conducted within an agile framework, involving iterative development cycles, continuous feedback, and adaptive planning.
• Customer-Centric Approach: All design and product decisions are rooted in understanding and serving the needs of Wise's global customer base.

Company Website: https://wise.jobs/

📝 Enhancement Note: Understanding Wise's FinTech context is crucial for operations professionals. The industry demands rigorous compliance, high security, and seamless user experiences for complex transactions. The "Business Squad" structure suggests a focus on specific customer segments and their unique operational needs.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level Product Designer role, indicating a significant level of autonomy, influence, and responsibility. It requires not only strong design execution but also strategic thinking, mentorship capabilities, and the ability to drive product vision within a specific domain. In an operations context, this seniority translates to leading design initiatives that directly impact GTM efficiency and customer acquisition. Reporting Structure: The Senior Product Designer will report to a Design Lead or Head of Product Design, working closely with a Product Manager. This structure allows for both strategic guidance and hands-on execution, fostering collaboration between design and product strategy. Operations Impact: The role has a direct impact on Wise's ability to acquire and retain business customers by simplifying and optimizing the onboarding process. Successful design interventions can lead to increased conversion rates, reduced customer churn, lower support costs, and improved Net Promoter Score (NPS) among business users, all critical operational metrics.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Design Manager role, overseeing a team and shaping design strategy for larger product areas.
• Specialization: Deepen expertise in FinTech product design, customer onboarding optimization, or specific business user segments.
• Cross-Functional Movement: Opportunities to move into Product Management, UX Research Management, or even GTM Strategy roles, leveraging a deep understanding of user needs and product development.
• Mentorship: Opportunity to mentor junior designers, contributing to talent development within the organization.
• Global Impact: Influence the financial experience for millions of business users worldwide, contributing to Wise's mission on a global scale.

📝 Enhancement Note: For operations professionals, understanding the career trajectory and impact of a design role is key. This role offers a path to influence operational outcomes through user-centric product development, with clear avenues for growth into leadership or specialized areas within the FinTech ecosystem.

🌐 Work Environment

Office Type: Wise operates with a hybrid work model, requiring a presence in the London office (Worship Square, 65 Clifton Street) for collaborative activities. This setup balances the benefits of in-person interaction with the flexibility of remote work. Office Location(s): The primary office for this role is located at Worship Square, 65 Clifton Street, London, EC2A 4JE, United Kingdom. This is a central London location, easily accessible via public transport.

Workspace Context:

• Collaborative Environment: The office is designed to foster collaboration, with ample meeting spaces, breakout areas, and shared workstations. This is conducive to the iterative design process and cross-functional teamwork emphasized in the role.
• Operations Tools & Technology: Access to industry-standard design software (e.g., Figma), collaboration tools (e.g., Slack, Jira), and company-specific platforms to support the design workflow.
• Team Interaction: Regular opportunities for in-person interaction with design peers, product managers, engineers, and other colleagues, facilitating knowledge sharing and spontaneous problem-solving.

Work Schedule: While the role is full-time (approx. 40 hours/week), Wise generally supports flexible working within the hybrid model. The focus is on delivering results and ensuring team synchronization, allowing for some autonomy in structuring the workday, especially when not in mandatory in-office collaboration sessions.

📝 Enhancement Note: The hybrid work environment and collaborative office space are important considerations for operations professionals, as they impact team dynamics, communication efficiency, and the ability to conduct design reviews and workshops effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio to assess suitability against requirements.
• Hiring Manager/Recruiter Interview: A conversation to discuss experience, motivations, and cultural fit.
• Portfolio Presentation & Design Challenge: A core part of the process will likely involve presenting selected case studies from your portfolio, explaining your design process, and potentially undertaking a small, focused design challenge related to business onboarding. This assesses your problem-solving skills, design thinking, and communication abilities.
• Team Interviews: Meetings with potential team members (e.g., Product Manager, fellow designers, engineers) to evaluate collaboration skills and technical proficiency.
• Final Interview: A discussion with senior leadership or a key stakeholder to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong case studies that best showcase your experience with complex problems, user onboarding, and delivering impactful results. Prioritize projects that align with Wise's mission and the specific challenges of business onboarding.
• Tell a Story: For each case study, clearly articulate the problem, your role and process, the constraints, the key decisions made, and the measurable outcomes. Use visuals effectively to support your narrative.
• Highlight Process: Emphasize your approach to research, ideation, iteration, and collaboration. Show how you use data and user feedback to drive your design decisions.
• Showcase Prototyping: Be prepared to walk through interactive prototypes or detailed user flows, explaining the rationale behind your interaction design choices.
• Quantify Impact: Whenever possible, include metrics demonstrating the success of your designs (e.g., conversion rate improvements, reduced task time, increased user satisfaction).

Challenge Preparation:

• Understand the Context: If a design challenge is provided, thoroughly understand the problem statement and the target user (business customers).
• Focus on Process: Demonstrate your problem-solving methodology. Outline your research approach (even if hypothetical), ideation techniques, and how you would validate solutions.
• Communicate Clearly: Be prepared to articulate your thought process and design rationale concisely and effectively.
• Consider Constraints: Acknowledge potential technical or business constraints, showing pragmatic design thinking.

📝 Enhancement Note: The emphasis on a portfolio presentation and design challenge underscores the operational nature of this role. Candidates must demonstrate not just creative talent but also a structured, results-oriented approach to design that can be directly applied to improving business processes and outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as it's an industry standard and widely adopted in tech companies), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
• Collaboration & Project Management: Jira, Confluence, Slack, Asana, Trello.
• User Research & Testing: Tools for user interviews, usability testing, surveys (e.g., UserTesting.com, Maze, SurveyMonkey).

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel, or similar platforms for tracking user behavior and conversion funnels.
• Data Visualization: Tableau, Power BI, or internal dashboards for reporting on design impact and user metrics.

CRM & Automation:

• While not a direct tool for the designer, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms impact the customer journey and data availability is beneficial. Knowledge of how onboarding flows integrate with these systems can be an advantage.

📝 Enhancement Note: A Senior Product Designer must be proficient with modern design tools and understand how to leverage analytics to inform their work. For operations professionals, recognizing the interconnectedness of design tools with broader operational systems like CRM and analytics platforms is key to understanding the full impact of design on business processes.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of Wise’s global business customers. This translates to designing solutions that are intuitive, efficient, and empowering.
• Transparency & Openness: Wise fosters a culture of transparency, encouraging open communication and collaboration across teams. Design work is often done "in the open" to gather broader input.
• Data-Driven Decision Making: Decisions are grounded in evidence, whether from user research, analytics, or market insights. This aligns with an operations focus on measurable results and continuous improvement.
• Efficiency & Simplicity: A core tenet of Wise’s mission is to simplify complex financial processes. This value is reflected in the expectation for clean, efficient, and user-friendly design solutions.
• Impact & Ownership: Employees are encouraged to take ownership of their work and drive significant impact. This means taking initiative, solving problems, and being accountable for outcomes.

Collaboration Style:

• Cross-Functional Integration: Designers work seamlessly with Product Managers, Engineers, Researchers, and other stakeholders, treating them as integral partners in the design process.
• Iterative Feedback Loops: A culture that embraces continuous feedback, encouraging constructive critique and rapid iteration to refine designs.
• Knowledge Sharing: Active participation in design critiques, team retrospectives, and sharing best practices to elevate the collective skill set and understanding of user needs.

📝 Enhancement Note: Understanding Wise's core values is essential for operations professionals to gauge cultural fit and ensure alignment with their own work ethic. The emphasis on customer-centricity, data, and efficiency directly mirrors the goals of successful operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Financial Products: Designing for a regulated industry like FinTech requires balancing user needs with stringent compliance requirements and security protocols.
• Global User Base: Catering to a diverse global audience with varying cultural contexts, languages, and technical proficiencies presents a significant design challenge.
• Balancing Innovation with Stability: Introducing new features or streamlining processes while maintaining the stability and trustworthiness of a financial platform requires careful consideration.
• Cross-Functional Alignment: Ensuring all stakeholders are aligned on design vision and priorities, especially in a fast-paced, global organization, can be challenging.

Learning & Development Opportunities:

• FinTech Design Expertise: Deepen understanding of the unique challenges and opportunities within financial technology design.
• Advanced UX Methodologies: Opportunities to explore and implement cutting-edge UX research and design techniques.
• Leadership Skills: Develop mentorship and team leadership capabilities, potentially leading design initiatives or small teams.
• Business Acumen: Gain a deeper understanding of business operations, GTM strategies, and how design directly contributes to business objectives.
• Industry Exposure: Access to industry conferences, workshops, and networking opportunities within the FinTech and design communities.

📝 Enhancement Note: Identifying potential challenges and growth opportunities helps operations candidates assess the role's strategic value and developmental potential. This role offers a unique blend of design craft and operational impact within a high-growth industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex onboarding process you've designed. What were the key challenges, and how did you address them to improve the user experience and business outcomes?" (Focus on your process, data used, and quantifiable results.)
• "How do you balance user needs with business requirements and technical constraints when designing for financial products?" (Highlight your ability to find pragmatic solutions and advocate for the user.)
• "Walk us through a project where you used data or user research to significantly influence your design decisions. What was the impact?" (Demonstrate your evidence-based design approach.)
• "How would you approach designing an onboarding experience for a new business customer who has never used a FinTech product before, considering varying levels of digital literacy?" (Showcase your empathy and problem-solving framework.)

Company & Culture Questions:

• "What excites you about Wise's mission, and how do you see your role as a Senior Product Designer contributing to it?" (Connect your values and aspirations to the company's purpose.)
• "How do you typically collaborate with product managers and engineers? Describe a time you had a disagreement and how you resolved it." (Assess your teamwork and conflict-resolution skills.)
• "How do you stay updated on design trends and best practices, particularly within the FinTech industry?" (Show your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the steps you took (research, ideation, design, testing), the rationale behind key decisions, and the impact/outcomes.
• Focus on Process and Impact: Don't just show final screens; explain why you made the choices you did and what the results were. Use data and metrics to back up your claims.
• Be Ready for Questions: Anticipate questions about your design choices, trade-offs, and how you would handle specific scenarios related to business onboarding.
• Keep it Concise: Be mindful of time. Practice your presentation to ensure it’s clear, engaging, and covers the most critical aspects of your work.

📝 Enhancement Note: Interview preparation for a Senior Product Designer role, especially in FinTech, requires a strong focus on demonstrating strategic thinking, process rigor, and measurable impact. Operations professionals can leverage their understanding of business objectives and GTM processes to frame their answers effectively.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Wise's careers portal.
• Portfolio Customization: Tailor your portfolio to highlight relevant projects, especially those involving user onboarding, complex workflows, or financial products. Clearly articulate your process and the impact of your work.
• Resume Optimization: Ensure your resume clearly outlines your years of experience, key skills (mentioning Product Design, UX, Prototyping, Design Systems, etc.), and any relevant FinTech or business onboarding experience. Quantify achievements where possible.
• Interview Preparation: Practice your portfolio presentation, focusing on storytelling, process explanation, and demonstrating how your design decisions drive business outcomes. Prepare for potential design challenges and behavioral questions.
• Company Research: Thoroughly research Wise, its mission, values, and recent product developments, particularly in the business segment. Understand their approach to customer onboarding and their place in the FinTech landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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