Senior Product Designer (Bangkok - Based, Relocation Provided)

📍 Job Overview

Job Title: Senior Product Designer Company: Agoda Location: Bangkok, Thailand Job Type: Full-time Category: Product Design / User Experience Date Posted: August 27, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end design process for core guest experiences, focusing on improving the accommodation booking journey and hotel platform engagement.
• Translate user needs, business goals, and technical constraints into intuitive, visually compelling, and user-centered digital products.
• Collaborate closely with Product Managers, Engineers, and Researchers within agile scrum teams to define product vision and ensure high-quality execution.
• Champion design excellence, user-centricity, and a systematic approach to product development across Agoda's growing suite of offerings.

📝 Enhancement Note: While the input data is for a Product Designer role, the output is structured to highlight the operational aspects of design, such as process ownership, cross-functional collaboration, and impact on product strategy, which are crucial for operations-focused roles. Keywords relevant to design operations and product development lifecycles are integrated.

📈 Primary Responsibilities

• Lead the design process for assigned scrum teams, from initial discovery and user research through to final delivery and iteration, ensuring a seamless and delightful user experience.
• Conduct and synthesize user research (quantitative and qualitative), including user interviews and usability testing, to generate actionable insights that inform design decisions and product strategy.
• Create high-fidelity wireframes, interactive prototypes, and pixel-perfect UI designs that clearly communicate user flows, interactions, and visual elements.
• Partner with Product Managers to define product requirements, shape the product vision, and contribute to roadmap planning, balancing user needs with business objectives.
• Manage and influence multiple stakeholders across product, engineering, and marketing through clear communication of design rationale, user insights, and proposed solutions.
• Champion design consistency and cohesion across Agoda’s product family, contributing to the evolution of design systems and best practices.
• Participate actively in design critiques, workshops, and team meetings, providing and receiving constructive feedback to elevate the quality of design work.
• Serve as a strategic design leader, identifying opportunities for innovation and advocating for customer-centric solutions that intersect design, business, content, and technology.

📝 Enhancement Note: Responsibilities are framed to emphasize process ownership, strategic input, and cross-functional alignment, aligning with the principles of operations management within a product development context.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a related field, or equivalent practical experience.

Experience:

• Minimum of 6 years of full-time experience in product design for digital or web-based products, with a strong preference for in-house experience within a product-driven organization.
• Demonstrated success in managing the entire design lifecycle for digital products, from concept to launch and iteration.
• Proven experience working within agile development methodologies and collaborating effectively with scrum teams.
• Track record of successfully managing multiple stakeholders and influencing decision-making processes.

Required Skills:

• UI Design: Deep expertise in creating visually stunning, intuitive, and delightful interfaces, with a strong understanding of design patterns and best practices for web and mobile applications.
• User Research: Proficiency in both quantitative and qualitative research methodologies, including user interviews, usability testing, surveys, and data analysis to inform design decisions.
• Design Thinking: Ability to apply design thinking principles to solve complex user problems and drive product innovation.
• Prototyping: Skilled in creating interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar to effectively communicate design concepts and test hypotheses.
• Communication: Exceptional verbal and written communication skills for articulating design rationale, presenting work to diverse audiences, and building strong cross-functional relationships.
• Collaboration: Proven ability to work effectively in a collaborative, fast-paced environment with product managers, engineers, researchers, and other stakeholders.
• Portfolio: A strong and comprehensive portfolio showcasing a range of user-centered design projects, demonstrating design thinking, process, problem-solving skills, and high-quality visual and interaction design execution.

Preferred Skills:

• System Design: Ability to think and design at a systems level, not just individual interface elements or pages, contributing to design system maturity.
• Data Analysis: Experience leveraging data analytics and user behavior metrics to inform design iterations and measure the impact of design solutions.
• Leadership and Mentorship: Experience in mentoring junior designers and contributing to the growth and development of design practices within a team.
• Cross-functional Leadership: Ability to lead discovery and ideation workshops, aligning diverse teams around a shared vision and approach.

📝 Enhancement Note: Skills are categorized into required and preferred, with an emphasis on core competencies like UI design, user research, and communication, which are foundational for any product role, and then highlighting system-level thinking and data utilization as senior-level differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear design process, including problem definition, user research, ideation, prototyping, and final execution, with a focus on how decisions were made.
• Showcase projects that highlight sophisticated user flows and customer journeys, illustrating a deep understanding of user needs and task completion.
• Include examples of designing at a system level, demonstrating how individual components and interfaces contribute to a cohesive and scalable product experience.
• Present case studies that clearly articulate the problem, your role, the design solutions, and the measurable impact or outcomes achieved, preferably with quantitative data.
• Ensure the portfolio exhibits a strong aesthetic sensibility and attention to detail in visual design and interaction patterns.

Process Documentation:

• Provide insights into how you structure and manage the design process within an agile development environment, from discovery phases to iterative refinement.
• Detail your approach to user research, including methods for user recruitment, data collection, synthesis, and translating insights into actionable design recommendations.
• Highlight experience in documenting design decisions, user flows, and interaction specifications to ensure clarity and alignment with engineering teams.
• Showcase your ability to iterate on designs based on user feedback, A/B testing results, and performance metrics, demonstrating a commitment to continuous improvement.

📝 Enhancement Note: Portfolio requirements are tailored to showcase operational excellence in design, focusing on process, methodology, and demonstrable impact, which is crucial for evaluating a candidate's ability to manage design projects effectively.

💵 Compensation & Benefits

Salary Range:

• Given the Senior Product Designer role in Bangkok, Thailand, with relocation provided, a competitive salary range can be estimated. Based on industry benchmarks for experienced designers in major tech hubs and considering Agoda's standing, a typical annual salary might range from THB 1,500,000 to THB 2,500,000 (approximately USD 41,000 to USD 68,000), depending on specific experience, skills, and negotiation. This range is an estimate and actual compensation may vary.

Benefits:

• Relocation Assistance: Comprehensive relocation package provided to help with the transition to Bangkok, including potential assistance with visa processing, flights, and initial accommodation.
• Health & Wellness: Comprehensive health insurance (medical, dental, vision), wellness programs, and potential access to fitness facilities.
• Professional Development: Opportunities for continuous learning, including access to training, workshops, conferences, and support for skill enhancement relevant to product design and user experience.
• Performance Bonuses: Potential for performance-based bonuses tied to individual and company achievements.
• Paid Time Off: Generous annual leave, public holidays, and sick leave to ensure work-life balance.
• Employee Discounts: Benefits and discounts on Agoda bookings and other travel-related services.
• Diverse & Inclusive Workplace: A commitment to fostering a diverse and inclusive environment with opportunities for cultural exchange and professional networking.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week, with potential for flexibility depending on team needs and project deadlines. The role is based on-site in Bangkok.

📝 Enhancement Note: Salary is estimated based on the role, location (Bangkok, Thailand), and the provision of relocation, referencing general tech industry benchmarks. Benefits are detailed to highlight aspects attractive to relocating professionals and experienced designers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel and Technology. Agoda operates within the highly competitive and dynamic global travel technology sector, focusing on providing seamless booking experiences for accommodations, flights, and activities. Company Size: Agoda is a large organization, part of Booking Holdings, with over 7,100 employees across 27 markets. This size offers significant opportunities for impact, collaboration, and career progression, while maintaining a culture that values agility and experimentation. Founded: Agoda was founded in 2005. Its history as an early innovator in online travel booking, particularly in Asia, has shaped its product-driven approach and commitment to leveraging technology for customer benefit.

Team Structure:

• The Design team at Agoda is described as diverse, comprising product designers and researchers who work closely with product managers and engineers. This structure emphasizes a highly collaborative, cross-functional model.
• Designers are embedded within agile scrum teams, fostering close partnerships with product and engineering counterparts to drive product development from discovery through to delivery.
• The team operates with a "small enough to be scrappy and hands-on, yet big enough to influence change" mentality, encouraging both individual contribution and collective impact on product strategy.

Methodology:

• Agoda emphasizes a product-driven approach, characterized by a culture of experimentation and ownership. This translates into a design methodology that is data-informed, user-centric, and iterative.
• Designers are expected to leverage both quantitative and qualitative insights to drive decision-making, ensuring that user needs and business goals are balanced.
• Agile development processes are central, requiring designers to adapt quickly, collaborate closely with development teams, and deliver high-quality solutions iteratively.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Company context is filled in using the provided description, highlighting Agoda's position in the travel tech industry and its culture, framing these elements in terms of how they impact the operations of a product design team.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a "Senior Product Designer," indicating a mid-to-senior level position within the design function. It requires a significant level of autonomy, strategic thinking, and the ability to lead design initiatives independently within product teams. Reporting Structure: Senior Product Designers typically report to a Design Lead, Design Manager, or Head of Product Design. Within their assigned scrum team, they work closely with Product Managers and Engineering Leads, influencing product direction and execution. Operations Impact: The Senior Product Designer has a direct impact on the user experience of Agoda's core products, particularly the guest booking journey. By creating intuitive and delightful interfaces, they contribute to customer acquisition, retention, loyalty, and ultimately, revenue generation. Their work also influences the efficiency and effectiveness of the platform for hotel partners.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas of product design, such as UX research, interaction design, visual design, or design systems.
• Leadership Track: Potential to move into leadership roles such as Design Lead, Design Manager, or Head of Design, managing teams and strategic design initiatives.
• Cross-Functional Expertise: Developing a broader understanding of product management, engineering principles, and business strategy through close collaboration.
• Strategic Influence: Gaining opportunities to influence product vision, strategy, and roadmap at a higher level within the organization.
• Global Exposure: Working on products used by a global audience, providing exposure to diverse user behaviors and market dynamics.

📝 Enhancement Note: The analysis focuses on the career progression and operational impact typical for a Senior Product Designer, linking design output to business objectives and outlining clear paths for advancement within a product-focused organization.

🌐 Work Environment

Office Type: The role is on-site in Agoda's Bangkok office. This suggests a collaborative office environment designed to foster teamwork, innovation, and direct interaction among team members. Office Location(s): The primary office is in Bangkok, a vibrant hub for technology and business in Southeast Asia. Specific office details would likely be provided during the interview process, but it's expected to be a modern, well-equipped workspace.

Workspace Context:

• The environment is designed for collaboration, with opportunities for designers to interact directly with product managers, engineers, researchers, and other stakeholders on a daily basis.
• Access to necessary design tools, software, and potentially specialized hardware for prototyping and user testing is expected.
• The culture encourages knowledge sharing through design critiques, workshops, and team meetings, promoting a learning-oriented atmosphere.

Work Schedule:

• The role is full-time and on-site, implying a structured work schedule typically aligned with standard business hours in Bangkok (e.g., Monday to Friday). While core hours may exist, there's often an understanding of flexibility to accommodate project needs and agile team rhythms.

📝 Enhancement Note: The work environment description is inferred from the "on-site" requirement and the general context of a large tech company, focusing on aspects relevant to a designer's daily workflow and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the provided Greenhouse link.
• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess fit against the core requirements.
• Design Challenge/Portfolio Review: Candidates may be asked to present their portfolio, discuss their design process, and potentially complete a design exercise or case study relevant to Agoda's products. This stage assesses design thinking, problem-solving, and communication skills.
• Hiring Manager/Team Interviews: Interviews with the hiring manager and potential team members (Product Managers, Engineers, fellow Designers) to evaluate collaboration, cultural fit, and specific skill sets.
• Final Round: Potentially a final interview with senior leadership to discuss strategic thinking and overall fit.

Portfolio Review Tips:

• Structure Your Narrative: For each project, clearly articulate the problem statement, your specific role and contributions, the design process followed, key decisions made, and the final outcome or impact.
• Show, Don't Just Tell: Use visuals, wireframes, prototypes, and user flows to demonstrate your design thinking and execution. Explain why you made certain design choices.
• Highlight Process: Emphasize your approach to user research, problem-solving, iteration, and collaboration. Show how you translate insights into design solutions.
• Quantify Impact: Where possible, include metrics or data that demonstrate the success of your designs (e.g., conversion rate improvements, task completion success, user satisfaction scores).
• Tailor to Agoda: Research Agoda's products and understand their user base and business goals. Frame your portfolio pieces in a way that shows how your skills can address Agoda's specific challenges.

Challenge Preparation:

• Understand Agoda's Business: Familiarize yourself with Agoda's products, target audience, and competitive landscape.
• Practice Design Exercises: Be prepared to tackle hypothetical design problems related to travel booking, user engagement, or platform usability. Focus on your process, not just the final solution.
• Articulate Your Rationale: For any design decision, be ready to clearly explain the underlying reasoning, referencing user needs, business goals, and design principles.
• Prepare for Stakeholder Management Questions: Anticipate questions about how you manage feedback, negotiate priorities, and communicate with cross-functional partners.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a Senior Product Designer role, focusing on demonstrating strategic thinking, process ownership, and impact, which are key evaluation criteria in such positions.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop), Axure RP, InVision.
• User Research & Testing: UserTesting.com, Lookback, Maze, Hotjar, Google Analytics, Mixpanel, Amplitude.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.
• Design Systems: Familiarity with building and maintaining design systems and component libraries.

Analytics & Reporting:

• Proficiency in interpreting data from analytics platforms to understand user behavior and inform design decisions.
• Experience working with product managers and data analysts to define key performance indicators (KPIs) for design initiatives.

CRM & Automation:

• While not directly a CRM role, an understanding of how design integrates with customer journeys managed by CRM systems and marketing automation tools can be beneficial.

📝 Enhancement Note: The tools listed are standard for product design roles, with an emphasis on those relevant to user research, prototyping, and analytics, reflecting the data-driven and user-centric nature of the role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of Agoda's customers (travelers and hotel partners) through thoughtful design.
• Data-Driven Decisions: Valuing insights from data and user research to guide design choices and measure impact, ensuring that design efforts are aligned with business objectives.
• Agility & Experimentation: Embracing a culture of continuous learning, iteration, and experimentation to quickly adapt to market changes and user feedback.
• Ownership & Accountability: Encouraging team members to take full ownership of their work, from concept to delivery, and to be accountable for the quality and impact of their designs.
• Collaboration & Transparency: Fostering an environment where open communication, knowledge sharing, and constructive feedback are encouraged across all disciplines.

Collaboration Style:

• Cross-functional Integration: Designers work seamlessly within agile scrum teams, collaborating closely with Product Managers, Engineers, and Researchers as integral members of the product development process.
• Feedback Loops: Actively participating in design critiques and team reviews to provide and receive constructive feedback, fostering a culture of continuous improvement.
• Shared Vision: Working collaboratively to align on product vision, user experience goals, and design strategies, ensuring a unified approach to product development.

📝 Enhancement Note: The values and collaboration style are inferred from Agoda's company description and the nature of a senior product design role in a tech company, focusing on the operational aspects of teamwork and decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the complexities of aligning diverse stakeholder requirements, user needs, and business objectives to deliver optimal solutions.
• Scaling Design Systems: Contributing to and upholding a cohesive design system across a growing portfolio of products, ensuring consistency while allowing for innovation.
• Rapid Iteration in a Fast-Paced Environment: Adapting to quick turnaround times and evolving priorities characteristic of the travel tech industry and agile development.
• Global User Base Diversity: Designing for a diverse global audience with varying cultural expectations, technological access, and user behaviors.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to explore and master new design techniques, tools, and methodologies.
• Product Strategy Influence: Developing strategic thinking and gaining experience in shaping product roadmaps and long-term vision.
• Leadership Development: Access to training and mentorship for those interested in moving into design leadership or management roles.
• Industry Exposure: Engaging with industry trends, attending conferences, and networking with other design professionals.

📝 Enhancement Note: Challenges and growth opportunities are framed considering the senior level of the role and the dynamic nature of the travel technology sector, highlighting areas for both professional development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex design problem you solved, detailing your process from discovery to implementation. What were the key trade-offs you made, and what was the eventual outcome?" (Focus on process, decision-making, and impact.)
• "How do you balance user needs with business objectives and technical constraints when designing a new feature or product?" (Assess strategic thinking and stakeholder management.)
• "Walk us through a project in your portfolio that demonstrates your ability to think at a system level. How did you ensure consistency and scalability?" (Evaluate system design thinking and broader impact.)
• "How do you approach user research, and how have you used qualitative and quantitative insights to inform your design decisions?" (Assess research skills and data-driven approach.)

Company & Culture Questions:

• "What attracts you to Agoda, and how do you see your skills and experience contributing to our mission of bridging the world through travel?" (Gauge company interest and cultural alignment.)
• "Describe your experience working with Product Managers and Engineers. How do you foster effective collaboration and ensure alignment within an agile team?" (Evaluate collaboration and cross-functional communication.)
• "How do you handle constructive feedback on your designs, particularly during design critiques?" (Assess openness to feedback and self-improvement.)

Portfolio Presentation Strategy:

• Craft a Compelling Narrative: For each project, tell a story that highlights the problem, your unique contribution, the process, and the measurable results.
• Be Prepared to Deep Dive: Anticipate questions about specific design choices, the rationale behind them, and how you handled challenges.
• Showcase Your Process: Clearly illustrate your thought process, including user research, ideation, wireframing, prototyping, and iteration.
• Demonstrate Impact: Quantify the success of your designs whenever possible, linking them to user satisfaction, business goals, or key performance indicators.
• Engage Your Audience: Present with enthusiasm and clarity, making eye contact and encouraging questions. Be ready to adapt your presentation based on interviewer interest.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating core design competencies, strategic thinking, and cultural fit, with specific question examples relevant to a senior-level product design role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your comprehensive resume and a strong, curated portfolio through the Agoda Careers portal.
• Portfolio Customization: Ensure your portfolio clearly showcases your end-to-end design process, problem-solving skills, and impact on user experience and business metrics. Select 2-3 of your most relevant projects that highlight your strengths in user-centered design, system thinking, and collaboration.
• Resume Optimization: Tailor your resume to highlight the 6+ years of experience, specific UI/UX skills, experience with user research, and stakeholder management. Use keywords from the job description and quantify your achievements with data where possible.
• Company Research: Thoroughly research Agoda's products, mission, values, and recent news. Understand their position in the travel technology market and their customer base.
• Prepare for Portfolio Presentation: Practice articulating your design process and the rationale behind your decisions for each project in your portfolio. Be ready to discuss how your work aligns with Agoda's goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.