Senior Product Designer, B2C

📍 Job Overview

Job Title: Senior Product Designer, B2C

Company: Xsolla

Location: Serbia, Poland, Montenegro, London (United Kingdom), Barcelona (Spain), Canada

Job Type: Full-time

Category: Product Design (B2C Focus)

Date Posted: April 27, 2026

Experience Level: 8+ Years (Senior)

Remote Status: Remote OK

🚀 Role Summary

• Design end-to-end consumer experiences across Xsolla's B2C product suite, focusing on web stores, player portals, loyalty systems, and engagement features.

• Leverage deep understanding of player psychology, behavioral data, and game mechanics to create intuitive, high-converting design solutions that drive user retention and engagement.

• Contribute to the evolution of Xsolla's design system, ensuring consistency and adherence to established design principles and patterns across all consumer-facing products.

• Collaborate closely with cross-functional teams, including product managers, engineers, and marketing, to translate business goals and player needs into impactful product designs.

• Utilize data and experimentation to validate design decisions and optimize user journeys for maximum conversion and player satisfaction.

📝 Enhancement Note: This role is specifically focused on the B2C product design within the gaming commerce space. The emphasis on player psychology, gamification, and direct-to-player relationships indicates a need for a designer who understands the nuances of consumer behavior in gaming environments, going beyond standard B2C UX principles to incorporate game mechanics and player motivation drivers.

📈 Primary Responsibilities

• End-to-End Design Ownership: Conceptualize, design, and deliver user experiences for consumer-facing products, including online stores, loyalty programs, player account management, and in-game engagement features.

• Player-Centric Design: Translate player psychology, behavioral analytics, and business objectives into user-centered design solutions that optimize for conversion, retention, and overall player satisfaction.

• Gamification Strategy Implementation: Apply and innovate upon gamification mechanics such as progression systems, reward structures, streaks, social proof, and leaderboards to enhance player engagement and drive desired behaviors.

• Design System Contribution: Actively participate in the development and maintenance of Xsolla's design system, ensuring consistency, scalability, and efficiency in design outputs across the consumer product portfolio.

• Data-Informed Design Iteration: Employ A/B testing, user research, and performance metrics to iterate on designs, validate hypotheses, and continuously improve the user experience and conversion rates.

• Cross-Functional Collaboration: Partner effectively with product managers, engineers, data analysts, and marketing teams to ensure cohesive product development and successful launch of new features and products.

• Stakeholder Communication: Clearly articulate design rationale, present design solutions, and gather feedback from stakeholders across various departments.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create visually appealing and user-friendly interfaces but also deeply understand the underlying psychological drivers of player behavior in a commercial context. The explicit mention of "gamification mechanics" and "player psychology" suggests that this role requires more than just standard UX/UI skills; it demands expertise in behavioral economics and game design principles applied to commerce.

🎓 Skills & Qualifications

Education:

Experience:

• 8+ years of professional product design experience, with a significant portion focused on consumer-facing digital products and platforms.

Required Skills:

• B2C UX Expertise: Deep understanding of consumer browsing, decision-making, and transaction processes within digital environments.

• Gamification Design: Strong knowledge of and experience with gamification patterns, including progression systems, battle passes, daily rewards, leaderboards, and social loops.

• Player Psychology & Engagement: Insightful understanding of why players spend, engage, return, and churn in gaming contexts.

• Systems Thinking: Ability to design complex systems and ensure consistency and scalability across multiple product touchpoints.

• Visual & Interaction Design: Exceptional craft in visual design, interaction design, and prototyping, with a keen eye for detail and usability.

• Data-Driven Decision Making: Proficiency in using metrics, A/B testing, and user research to inform and validate design decisions.

• Stakeholder Collaboration: Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with diverse teams and stakeholders.

• Prototyping Tools: Proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

Preferred Skills:

• Gaming Industry Experience: Active gamer or deep passion for games and player culture, with prior experience shipping B2C products in gaming, entertainment, or social platforms.

• E-commerce/Loyalty Design: Experience designing online stores, subscription products, or loyalty/rewards programs.

• AI-Assisted Design: Experience with AI-assisted design workflows or a strong curiosity and willingness to explore them.

📝 Enhancement Note: The required skills go beyond typical product design qualifications, emphasizing a specific understanding of the gaming ecosystem and consumer behavior within it. The "Player Psychology" and "Gamification Design" requirements are critical, suggesting candidates should be prepared to discuss how they've leveraged these principles in past projects. The preference for active gamers highlights the company's desire for cultural alignment and intrinsic understanding of the user base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated B2C UX Impact: Showcase case studies detailing the design process for consumer-facing digital products, with a clear emphasis on user outcomes and business impact (e.g., conversion rates, retention metrics).

• Gamification & Engagement Solutions: Include examples of how you've designed or applied gamification mechanics to drive player engagement, retention, or monetization.

• Systems Design Thinking: Present projects that highlight your ability to think holistically about a product ecosystem, ensuring consistency, scalability, and user flow coherence.

• Data-Informed Iterations: Illustrate instances where you used data, experimentation, or user research to inform design decisions and iterate on solutions, demonstrating a measurable improvement.

• End-to-End Design Process: Clearly articulate your design process from problem identification and research through to ideation, prototyping, testing, and final implementation.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your approach to mapping and optimizing complex user workflows, particularly for e-commerce and engagement-driven platforms.

• System Implementation Standards: Articulate how you ensure design consistency and quality when contributing to or working with a design system.

• Metrics & ROI Analysis: Demonstrate your ability to define, track, and report on key performance indicators (KPIs) related to your designs, clearly linking them to business objectives and ROI.

📝 Enhancement Note: A strong portfolio for this role must clearly demonstrate experience with consumer-facing products, specifically those that leverage gamification and behavioral psychology. Candidates should be ready to walk through case studies that show not just the final designs, but the strategic thinking, data analysis, and iterative process that led to measurable improvements in user engagement and conversion within a B2C context.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health & Wellness: Comprehensive health insurance plans, potentially including dental and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays, tailored to local regulations and company policy.

• Professional Development: Opportunities for continuous learning, including access to training, conferences, and workshops relevant to product design, gamification, and the gaming industry.

• Remote Work Stipend: Potential for a stipend to support home office setup and remote work expenses.

• Competitive Equity/Bonus: Possibility of stock options or performance-based bonuses, depending on company policy and role level.

• Global Team Collaboration: Opportunity to work with a diverse, international team and contribute to a globally recognized gaming commerce platform.

Working Hours:

• Standard full-time hours, typically around 40 hours per week. While remote, adherence to core working hours for team collaboration across different time zones may be expected. Flexibility is generally provided, but consistent availability for team syncs and critical project deadlines is essential.

📝 Enhancement Note: Salary estimates are based on general market data for senior product design roles in Western Europe and Canada, adjusted for remote work and the specific industry. Benefits are typical for a global tech company, with an emphasis on professional development relevant to the gaming and design fields. The working hours note addresses the challenges of remote collaboration across multiple time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming Commerce, FinTech, Software Development

Company Size: 1,000-5,000 Employees (Approx. based on typical tech company growth and global presence)

Founded: 2005

Company Description: Xsolla is a leading global gaming commerce company providing comprehensive payment, storefront, and monetization solutions for game developers and publishers. They enable direct-to-player relationships across 200+ countries, supporting over 1,000 payment methods.

Team Structure:

• Product Design Team: Likely a dedicated team within the broader Product organization, focusing on specific product areas or customer journeys.

• Consumer Products Focus: This role sits within a team specifically tasked with enhancing the direct player experience, distinct from B2B platform tools or backend systems.

• Cross-Functional Pods: Expect to work in agile, cross-functional teams comprising Product Managers, Engineers, QA, and potentially Marketing specialists, all collaborating on specific product initiatives.

• Reporting: The Senior Product Designer will likely report to a Head of Product Design, a Design Lead, or a Director of Product.

Methodology:

• Agile Development: Xsolla likely employs agile methodologies (Scrum, Kanban) for product development, emphasizing iterative progress and rapid feedback loops.

• Data-Driven Decisions: A strong reliance on data analytics, A/B testing, and user research to guide product strategy and design iterations.

• Customer-Centric Approach: Focus on understanding and serving the needs of both game developers (B2B) and players (B2C).

• Global Operations: Emphasis on scalability, localization, and compliance in international markets.

Company Website: https://www.xsolla.com/

📝 Enhancement Note: Xsolla operates at the intersection of gaming and commerce, requiring a culture that values both technical innovation and a deep understanding of player behavior. The company's global reach suggests a need for designers who are mindful of cultural nuances and localization. The emphasis on direct player relationships implies a strong focus on user experience and engagement.

📈 Career & Growth Analysis

Operations Career Level:

• Senior Individual Contributor: This role represents a senior-level position within the design function. It requires a high degree of autonomy, expertise, and the ability to mentor junior designers. The focus is on driving significant product initiatives and influencing design strategy for critical B2C touchpoints.

Reporting Structure:

• Direct Reports: Typically, a Senior Product Designer does not have direct reports, but may mentor junior designers or lead design efforts within specific project teams.

• Collaboration: Works closely with Product Managers, Engineering Leads, and potentially other senior stakeholders on product strategy and execution.

• Design Leadership: Contributes to the overall design vision and standards alongside other senior designers and design leadership.

Operations Impact:

• Revenue Growth: Directly impacts revenue by designing user experiences that optimize conversion rates for purchases, subscriptions, and engagement with loyalty programs.

• Player Retention & Loyalty: Shapes the player journey to foster long-term engagement, reducing churn and increasing lifetime value.

• Brand Perception: Contributes to Xsolla's brand perception as a user-friendly and engaging platform for gamers.

• Product Strategy Influence: Provides crucial user insights that inform product roadmaps and strategic decisions for consumer-facing offerings.

Growth Opportunities:

• Lead Designer/Principal Designer: Potential to move into a Principal Designer role, taking on more complex strategic challenges, driving major product initiatives, or leading design for entire product lines.

• Design Management: Opportunity to transition into a management track, leading a team of designers, managing design processes, and shaping the design culture.

• Specialization: Deepen expertise in specific areas like gamification, user psychology, or e-commerce design within the gaming context.

• Cross-Functional Leadership: Take on strategic roles that involve influencing product strategy across multiple teams or departments.

📝 Enhancement Note: This role offers a clear path for career advancement within product design, with opportunities to specialize, lead, or move into management. The impact of this role is directly tied to revenue and player loyalty, making it a high-visibility position within Xsolla's consumer product strategy.

🌐 Work Environment

Office Type: Xsolla operates globally with various office locations and a strong emphasis on remote work. Candidates can be based in Serbia, Poland, Montenegro, London (UK), Barcelona (Spain), or Canada. The environment is likely a blend of collaborative office spaces and distributed remote teams.

Office Location(s): Specific office locations exist in major cities, but the company actively supports remote talent, allowing for flexibility in geographical placement within the specified countries.

Workspace Context:

• Remote-First Culture: Expect a work environment that is well-equipped for remote collaboration, utilizing digital tools for communication, project management, and design.

• Collaborative Tools: Heavy reliance on platforms like Slack, Zoom, Jira, Confluence, and advanced design/prototyping software.

• Cross-Functional Interaction: Frequent opportunities to interact with diverse teams, fostering a dynamic and inclusive work environment.

• Global Connectivity: Exposure to a global team, offering diverse perspectives and cultural exchange.

Work Schedule:

• Flexible Hours: While full-time, the remote setup generally allows for flexibility in daily schedules, accommodating different time zones and personal needs.

• Core Collaboration Hours: Expect to align with specific core hours for team meetings, cross-functional syncs, and urgent project discussions, particularly with teams in different regions.

• Project-Driven: Work is often structured around project sprints and deadlines, requiring focused effort and adaptability.

📝 Enhancement Note: The remote-friendly nature of this position is a key aspect of the work environment. Candidates should be comfortable with asynchronous communication and self-management, while also being prepared to engage actively during designated collaboration times for team effectiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and role understanding.

• Portfolio Review & Design Challenge: A dedicated session where the candidate presents their portfolio, discussing key projects, their design process, and problem-solving approaches. This may be followed by a take-home design challenge or a live design exercise focused on a relevant B2C gaming commerce scenario.

• Hiring Manager Interview: A deeper dive into experience, leadership potential, and strategic thinking with the hiring manager (e.g., Head of Product Design or Design Lead).

• Cross-Functional Interviews: Meetings with key stakeholders, such as Product Managers and Engineering Leads, to assess collaboration skills and technical understanding.

• Final Round: Potentially a final interview with a senior leader or executive to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the problem, your role, the design process, your specific contributions, and the measurable outcomes (e.g., increased conversion, retention, engagement). Use metrics whenever possible.

• Showcase B2C & Gamification Expertise: Prioritize projects that demonstrate your understanding of consumer behavior, e-commerce, and gamification principles. Explain why you made specific design choices based on player psychology or engagement goals.

• Detail Your Process: Walk through your design methodology, including research, ideation, prototyping, user testing, and iteration. Be ready to discuss trade-offs and challenges.

• Visual Storytelling: Ensure your portfolio is visually engaging and easy to navigate. Use mockups, prototypes, and user flow diagrams effectively.

• Tailor to Xsolla: Research Xsolla's products and target audience. Be prepared to discuss how your skills and experience align with their specific needs and challenges in the gaming commerce space.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly read and understand the brief, the target audience (players), and the business objectives (e.g., increasing purchases, improving loyalty).

• Think Strategically: Go beyond just UI. Consider the player journey, potential gamification elements, and how the design supports Xsolla's business goals.

• Structure Your Solution: Organize your thoughts logically. For a take-home challenge, present your rationale clearly, supported by user flows, wireframes, and mockups. For a live exercise, articulate your thinking process step-by-step.

• Be Prepared for Questions: Anticipate questions about your design choices, potential edge cases, and how you'd measure success.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking. Candidates must be prepared to not only showcase their design skills but also their understanding of the gaming commerce landscape, player psychology, and data-driven decision-making. The portfolio and any design challenges will be critical in demonstrating this expertise.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration & Communication: Slack, Zoom, Microsoft Teams.

• Project Management & Documentation: Jira, Confluence, Asana, Trello.

• User Research & Testing: UserTesting.com, Maze, Hotjar, Google Analytics.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, Mixpanel, Amplitude.

• Data Visualization: Tableau, Power BI (less common for designers, but good to be aware of).

• A/B Testing Platforms: Optimizely, VWO (Visual Website Optimizer), Google Optimize.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms integrate with consumer-facing products can be beneficial for context.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is essential. Familiarity with analytics platforms and A/B testing tools is crucial given the role's emphasis on data-driven design. Understanding how consumer experiences tie into broader CRM and marketing automation strategies can provide valuable context.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value likely revolves around deeply understanding and prioritizing the player experience, ensuring that designs are intuitive, rewarding, and enjoyable.

• Data-Driven Innovation: Commitment to using data and experimentation to validate ideas, drive product improvements, and measure impact, fostering a culture of continuous learning and optimization.

• Collaboration & Transparency: Emphasis on open communication, cross-functional teamwork, and knowledge sharing to build cohesive and effective products.

• Passion for Gaming: A genuine appreciation for the gaming industry and its culture, understanding the unique motivations and expectations of players.

• Global Mindset: Awareness and respect for diverse user bases and markets, ensuring designs are inclusive and locally relevant where necessary.

Collaboration Style:

• Agile & Iterative: Work is conducted in sprints, with frequent feedback loops and adaptive planning.

• Cross-Functional Synergy: Designers work closely with Product Managers and Engineers, often embedded within agile teams, ensuring design considerations are integrated from conception through to launch.

• Constructive Feedback: An environment where constructive feedback is encouraged and valued as a means to improve designs and processes.

• Ownership & Accountability: Team members are empowered to take ownership of their work and are accountable for delivering high-quality results.

📝 Enhancement Note: Xsolla's culture likely mirrors that of many successful gaming and tech companies: fast-paced, data-informed, collaborative, and deeply rooted in a passion for the product and its users. Emphasizing player experience and data-driven decisions will resonate well with the company's values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Engagement with Commerce: Designing experiences that are highly engaging and fun for players while also effectively driving commercial transactions can be a complex balancing act.

• Global Scalability & Localization: Designing for a global audience involves navigating diverse cultural expectations, languages, and payment behaviors, requiring thoughtful localization strategies.

• Evolving Gaming Trends: The gaming industry is dynamic; staying ahead of evolving player expectations, new gamification techniques, and emerging technologies requires continuous learning.

• Data Interpretation Complexity: While data is key, interpreting complex behavioral data from a global player base to derive actionable design insights can be challenging.

• Cross-Time Zone Collaboration: Effectively collaborating with a distributed global team requires strong communication discipline and asynchronous work strategies.

Learning & Development Opportunities:

• Advanced Gamification Techniques: Opportunities to study and implement cutting-edge gamification strategies specific to player motivation and commerce.

• Behavioral Economics & Psychology: Deepen understanding of consumer psychology and behavioral economics as applied to gaming and e-commerce.

• AI in Design: Explore and utilize AI-assisted design tools and workflows to enhance productivity and creativity.

• Global Product Strategy: Gain insights into developing and scaling products for international markets.

• Mentorship: Access to experienced design leaders and product strategists within Xsolla for guidance and career development.

📝 Enhancement Note: The challenges presented are common in the gaming commerce space and offer significant opportunities for skill development. Candidates who are proactive in learning and adapting will find ample room for growth within Xsolla.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new loyalty program for Xsolla players that drives both engagement and repeat purchases?" - Preparation: Think about tiered systems, reward types (in-game items, discounts, exclusive content), communication strategies, and key metrics like LTV and churn reduction.

• "Describe a time you used player psychology or gamification to solve a specific B2C UX problem. What was the outcome?" - Preparation: Prepare a STAR method (Situation, Task, Action, Result) answer, focusing on a concrete example from your portfolio. Quantify the results.

Company & Culture Questions:

• "What excites you about Xsolla's mission and its role in the gaming industry?" - Preparation: Research Xsolla's recent news, partnerships, and product offerings. Connect your passion for gaming with their business model.

• "How do you approach design challenges in a remote, global team environment?" - Preparation: Discuss your experience with asynchronous communication, documentation, and collaboration tools. Highlight your proactive communication style.

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a story for each project: the problem, your role, the process, the solution, and the impact.

• Quantify Impact: For each case study, clearly state the key metrics you influenced and the percentage of improvement. If exact metrics aren't available, discuss the intended impact and how you would measure it.

• Focus on "Why": Explain the rationale behind your design decisions, linking them back to user needs, business goals, or psychological principles.

• Showcase Process: Illustrate your thought process with sketches, wireframes, user flows, prototypes, and user testing feedback.

• Be Concise: Respect the allotted time. Focus on the most impactful projects and be ready to dive deeper into specific aspects if asked.

📝 Enhancement Note: Interview preparation should heavily emphasize demonstrating a deep understanding of B2C consumer behavior in gaming, proficiency in gamification, and the ability to translate data into actionable design improvements. Be ready to articulate your design philosophy and how it aligns with Xsolla's player-centric and data-driven approach.

📌 Application Steps

To apply for this Senior Product Designer, B2C position:

• Submit your application through the provided link on Lever.co.

• Curate Your Portfolio: Select 2-3 of your most relevant B2C product design case studies. Prioritize those that showcase your experience with consumer psychology, gamification, e-commerce, and data-driven optimization. Ensure each case study clearly outlines the problem, your role, your process, your design solutions, and measurable outcomes.

• Tailor Your Resume: Highlight keywords and experiences directly related to B2C UX, gamification, player psychology, interaction design, and data analysis. Quantify your achievements whenever possible, focusing on impact on conversion, retention, or engagement.

• Prepare Your Presentation: Practice presenting your portfolio with a focus on storytelling, clear articulation of your design process, and confident discussion of your impact. Be ready to explain your design rationale and answer in-depth questions about your decision-making.

• Research Xsolla: Thoroughly understand Xsolla's products, target audience, and market position. Familiarize yourself with their current consumer-facing offerings and identify potential areas for improvement where your skills could be applied.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.