Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Wise Location: London, England, United Kingdom Job Type: Full-time Category: Product Design / User Experience Date Posted: 2026-01-13T16:08:48.318 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• This role is pivotal in enhancing the customer acquisition funnel, specifically focusing on improving the first-time international transfer experience for new Wise users.
• The Senior Product Designer will tackle complex, ambiguous problems across the entire acquisition journey, from initial entry points through to successful fund completion.
• A key aspect involves leveraging Artificial Intelligence (AI) to explore and implement assistive and co-pilot experiences, guiding users through unfamiliar processes.
• The position requires a strong emphasis on rapid experimentation, prototyping, and validation of design ideas based on real user behavior to drive impactful product improvements.

📝 Enhancement Note: While the job title is "Senior Product Designer", the responsibilities and required skills strongly align with a specialized UX/Product Designer focused on conversion rate optimization (CRO) and user onboarding within a fintech context. The emphasis on "customer acquisition," "first transfer completion," and "funnels" indicates a strategic focus on driving user activation and business growth through design. The AI fluency requirement highlights a forward-thinking approach to user assistance.

📈 Primary Responsibilities

• Conduct in-depth user research and build empathy for first-time international transfer users to identify key pain points and opportunities for improvement.
• Own and drive design solutions for complex, ambiguous problems across the customer acquisition funnel, including entry points, recipient creation, funding methods, and first transfer completion.
• Develop creative and divergent design concepts that enhance clarity, convenience, trust, and user satisfaction throughout the onboarding and activation journey.
• Explore and integrate AI-powered assistive features and co-pilot experiences to guide new users through unfamiliar financial processes, reducing friction and increasing success rates.
• Lead rapid prototyping and validation cycles, testing design hypotheses with real user behavior and data to inform iteration and refinement before full development.
• Collaborate closely with Product Managers (PMs), Engineering Managers (EMs), Engineers, and Content Designers to ensure seamless execution and delivery of impactful design solutions.
• Champion and elevate design quality standards within the Send Experience Group, contributing to the overall craft and excellence of the product design practice.
• Define and measure success metrics for acquisition funnel improvements, demonstrating the business impact of design initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic problem-solving, hands-on design execution, and cross-functional collaboration. The focus on "owning complex, ambiguous problems" and "defining how success is measured" suggests a high degree of autonomy and strategic input expected from this role, typical of senior-level positions. The emphasis on AI integration is a notable differentiator.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred for senior design roles. Equivalent practical experience will also be considered.

Experience: 5-10 years of professional experience in Product Design or UX Design, with a significant portion focused on conversion optimization, user onboarding, or activation challenges.

Required Skills:

• Strong Portfolio: Demonstrating well-crafted, impactful design work that solves real user problems, with a focus on conversion funnels and user activation.
• Conversion Experience: Proven track record of working on onboarding flows, user funnels, or activation challenges that have led to measurable improvements in user success rates.
• AI Fluency: Demonstrated ability to utilize AI tools in design workflows and a strong interest in exploring and implementing AI-assisted user experiences.
• Craft and Systems Thinking: Exceptional visual and interaction design skills, with practical experience in applying and contributing to design systems at scale.
• Evidence-Based Design: Ability to articulate design decisions clearly, supported by user research, data, and A/B testing results.
• Collaboration: Proven ability to work effectively in cross-functional teams, bringing stakeholders along on the design journey.
• Problem Solving: Strong analytical and problem-solving skills to address complex user challenges within a fintech environment.
• Communication Excellence: Clear, concise, and compelling communication skills, both written and verbal, for articulating design rationale and strategy.

Preferred Skills:

• Experience in the FinTech industry or with financial products.
• Familiarity with A/B testing methodologies and analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel).
• Experience with user research methodologies, including usability testing, interviews, and surveys.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.
• Experience mentoring junior designers and contributing to design team growth.

📝 Enhancement Note: The "About you" section in the original job description directly translates into the required skills. The emphasis on "AI fluency" and "conversion experience" are key differentiators for this role, suggesting the company is looking for a designer who can not only create beautiful and usable interfaces but also drive tangible business outcomes through smart, AI-enhanced user journeys. The portfolio requirement is paramount, with emphasis on impact and problem-solving.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Impactful Case Studies: Showcase 2-3 detailed case studies demonstrating your ability to solve complex user problems within acquisition funnels or onboarding flows.
• Problem-Solution-Outcome Structure: Each case study should clearly articulate the problem, your design process and solutions, and the measurable outcomes achieved (e.g., increased conversion rates, reduced drop-off, improved user satisfaction).
• Process Visualization: Include wireframes, user flows, interactive prototypes, and final UI designs to illustrate your design journey and decision-making.
• AI Integration Examples: If possible, include examples or discuss your approach to using AI in user experiences or your design workflow.
• Design System Contribution: Evidence of working with or contributing to design systems, showcasing an understanding of scalability and consistency.

Process Documentation:

• Demonstrate a structured approach to design, from user research and ideation through to prototyping, testing, and implementation.
• Highlight your ability to articulate design decisions, backed by data and user insights, and to document workflows for cross-functional alignment.
• Showcase experience in iterative design processes, including A/B testing and rapid experimentation, with clear documentation of learnings and adjustments.

📝 Enhancement Note: For a senior role focused on conversion and AI, the portfolio needs to go beyond just showcasing visual design. It must demonstrate strategic thinking, a deep understanding of user psychology in conversion contexts, and the ability to measure and articulate impact. The inclusion of AI in the portfolio discussion is crucial given the job description's emphasis.

💵 Compensation & Benefits

Salary Range: GBP £69,000 - £101,000 per year.

Benefits:

• Stock Options: Opportunity to own a piece of Wise through share options.
• Global Travel: Generous travel allowance for team off-sites and international travel.
• Health & Wellbeing: Comprehensive health insurance, including dental and vision coverage.
• Parental Leave: Generous paid parental leave policies.
• Home Office Setup: Allowance for setting up a productive home workspace.
• Learning & Development: Budget for professional development, including courses, conferences, and books.
• Pension Scheme: Competitive company pension contributions.
• Flexible Working: While this role is on-site, Wise generally supports a flexible approach to work where possible.

Working Hours: 40 hours per week, typically within standard UK business hours (e.g., 9:00 AM - 5:30 PM GMT), with flexibility where appropriate for collaboration and project needs.

📝 Enhancement Note: The salary range provided is competitive for a Senior Product Designer role in London, reflecting the experience level and the strategic importance of the position. The benefits listed are typical for a tech company of Wise's size and reputation, emphasizing employee well-being, growth, and long-term investment. The "on-site" designation implies a primary expectation of working from the London office, though Wise's broader culture may allow for some flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Financial Services / Technology. Wise operates in the global money transfer and financial services sector, disrupting traditional banking with technology-driven solutions. Company Size: Wise is a large, publicly traded company with a significant global presence. Based on LinkedIn data, it has over 5,000 employees, indicating a well-established but still growing organization. Founded: Wise was founded in 2011, positioning it as a company with a solid track record and established market presence, yet still retaining a growth-oriented, innovative culture.

Team Structure:

• The role sits within the "Send team," specifically the "Customer Acquisition" sub-team. This team is focused on the critical objective of converting new users into active customers.
• The Senior Product Designer will report into a Product Lead or Design Lead within the Send Experience Group, working alongside a dedicated Product Manager (PM) and Engineering Manager (EM).
• Collaboration is highly cross-functional, involving Product, Engineering, Content Design, User Research, and potentially Data Science teams to define and deliver user-centric solutions.

Methodology:

• Data-Driven Decisions: Emphasis on leveraging user data, analytics, and A/B testing to inform design choices and measure impact.
• Agile & Iterative Development: Work is likely organized in sprints, with a focus on rapid prototyping, user feedback, and iterative improvements.
• Customer-Centricity: A strong focus on understanding and empathizing with user needs, particularly first-time users navigating complex financial processes.
• Experimentation Mindset: Encouragement to test new ideas and approaches, particularly leveraging AI, to find optimal solutions for user acquisition and engagement.

Company Website: https://wise.jobs/

📝 Enhancement Note: Wise's culture is characterized by its mission-driven approach, focus on innovation, and commitment to diversity and inclusion. The company actively promotes a "people-first" philosophy, which translates into benefits and a working environment designed to support employee growth and well-being. The "Customer Acquisition" team's focus aligns directly with Wise's growth strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position. It requires significant autonomy, strategic input, and the ability to mentor others. The focus on complex problems and owning initiatives suggests a path towards Principal Designer or Design Lead roles.

Reporting Structure: The Senior Product Designer will work within a dedicated squad (PM, EM, Engineers, Content Designer) and report into a Design Lead or Head of Product Design within the broader "Send Experience Group." This structure allows for both focused squad work and alignment with wider design strategy.

Operations Impact: The role has a direct and significant impact on Wise's growth by optimizing the critical customer acquisition funnel. Success in this role translates to acquiring more active users, increasing transaction volume, and ultimately driving revenue growth for the company. The strategic focus on AI integration also positions the role at the forefront of technological innovation within the company.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer role, managing a small team or a specific product area, and influencing design strategy.
• Specialization: Deepen expertise in conversion optimization, AI-driven user experiences, or specific areas of FinTech product design.
• Cross-functional Mobility: Opportunity to move into Product Management or other strategic roles within the company, leveraging design expertise.
• Mentorship: Actively mentor and guide junior designers, contributing to the growth of the design team.
• Innovation Projects: Participate in or lead innovation initiatives, exploring new technologies and user experiences for Wise.

📝 Enhancement Note: The "Senior" title suggests a career path that involves not just execution but also strategic influence and mentorship. The focus on customer acquisition and AI integration provides opportunities to develop highly sought-after skills in the evolving tech landscape. Wise's emphasis on internal growth and development should be highlighted.

🌐 Work Environment

Office Type: Wise operates with a hybrid work model, with a strong emphasis on in-office collaboration for specific teams and roles, including this one. The London office is a central hub.

Office Location(s): Worship Square, 65 Clifton Street, London, EC2A 4JE, United Kingdom. This is a modern office space located in a vibrant area of London, conducive to collaborative work.

Workspace Context:

• Collaborative Spaces: The office is designed with various collaboration zones, meeting rooms, and open-plan areas to facilitate teamwork and brainstorming sessions.
• Technology-Rich Environment: Access to modern design tools, high-performance workstations, and robust network infrastructure to support demanding design workflows.
• Team Interaction: Regular opportunities for in-person interaction with immediate team members (PM, EM, Engineers, Content Designer) and wider design community within the office.

Work Schedule: While the core working hours are around 40 hours per week, the on-site requirement suggests a need for consistent presence in the London office to engage in spontaneous collaboration, team rituals, and in-person design critiques. Flexibility may be available for personal appointments or specific circumstances, but the primary expectation is office-based work for this role.

📝 Enhancement Note: The "on-site" classification for this role emphasizes the value Wise places on in-person collaboration for complex problem-solving and team cohesion, particularly within specialized teams like Customer Acquisition. The London office is a key strategic location for the company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio, assessing initial fit and experience.
• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into your experience, motivations, and suitability for the role and team.
• Portfolio Presentation & Design Challenge: A key stage where you'll present your portfolio, focusing on relevant case studies, and likely tackle a design challenge or workshop session. This assesses your problem-solving, design process, and communication skills.
• Cross-functional Interviews: Meetings with potential team members (PM, EM, Engineers, other Designers) to evaluate collaboration style, technical understanding, and cultural fit.
• Final Interview: Potentially with a senior leader to discuss strategic thinking, career aspirations, and overall alignment with Wise's mission and values.

Portfolio Review Tips:

• Curate Selectively: Focus on 2-3 of your strongest case studies that directly relate to conversion, onboarding, or complex funnel optimization.
• Tell a Story: Structure your case studies to clearly articulate the problem, your process (research, ideation, iteration), your specific contributions, and the measurable impact.
• Highlight AI Integration: If you have relevant experience, explicitly discuss how you've used or would use AI to enhance user experiences or your design workflow.
• Showcase Your Process: Detail your decision-making rationale, user research insights, and how you collaborated with others.
• Be Prepared for Deep Dives: Anticipate questions about your design choices, trade-offs made, and how you would approach specific challenges at Wise.

Challenge Preparation:

• Understand Wise: Research Wise's mission, products, target audience, and recent news.
• Think About the Acquisition Funnel: Familiarize yourself with common challenges and best practices in user onboarding and conversion optimization, especially in FinTech.
• Consider AI Applications: Brainstorm potential AI-driven solutions for guiding new users through complex financial transactions.
• Practice Articulation: Be ready to clearly and concisely explain your thought process, design decisions, and potential solutions, even under pressure.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also strategic thinking, problem-solving capabilities, and the ability to collaborate effectively within a fast-paced, mission-driven environment. The portfolio presentation and design challenge are critical junctures.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).
• Prototyping & User Testing: InVision, Framer, Maze, UserTesting.com.
• Design Systems: Experience working with and contributing to established design systems.

Analytics & Reporting:

• Product Analytics Platforms: Amplitude, Mixpanel, Google Analytics.
• A/B Testing Tools: Optimizely, VWO, Google Optimize.
• Data Visualization: Tableau, Looker (potentially used by data teams for insights).

CRM & Automation: While not directly used by designers, an understanding of how CRM systems (like Salesforce) and marketing automation tools integrate with user journeys can be beneficial.

📝 Enhancement Note: Proficiency in Figma is almost a prerequisite for modern senior design roles. Experience with robust analytics and A/B testing tools is crucial for a role focused on conversion optimization, as it demonstrates an ability to measure and iterate on design impact.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the mission of "money without borders" and making international money transfers easy and affordable for everyone.
• Customer-Centricity: Deep empathy for users and a relentless focus on solving their problems and improving their experience.
• Transparency & Honesty: Open communication and a commitment to fairness, both internally and externally.
• Innovation & Agility: Embracing new technologies (like AI), experimenting, and adapting quickly to market changes.
• Diversity, Equity & Inclusion (DEI): Actively fostering a diverse and inclusive environment where everyone feels respected and empowered.
• Ownership & Accountability: Taking responsibility for outcomes and driving initiatives to completion.

Collaboration Style:

• Cross-functional Squads: Working closely within small, empowered teams comprising Product, Engineering, Design, and Content.
• Open Communication: Encouraging direct, honest, and constructive feedback across all levels and disciplines.
• Design Critiques: Regular sessions for designers to share work, receive feedback, and collectively elevate design quality.
• Data-Informed Discussions: Using data and user insights as a basis for design decisions and collaborative problem-solving.

📝 Enhancement Note: Wise's stated values are central to its identity. Candidates should demonstrate how their work ethic and approach align with these values, particularly regarding customer focus, innovation, and collaboration. The emphasis on DEI is a significant cultural pillar.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation & Conversion: Integrating novel AI features while ensuring they don't negatively impact conversion rates or overwhelm new users.
• Complexity of Global Finance: Designing for a diverse global user base with varying financial literacy, cultural contexts, and regulatory requirements.
• Navigating Ambiguity: Tackling ill-defined problems within the acquisition funnel and defining clear paths forward with limited initial information.
• Rapid Iteration Cycles: Keeping pace with the high-speed development environment, requiring efficient design processes and quick decision-making.
• Cross-functional Alignment: Ensuring all stakeholders are aligned on design strategy and execution, especially when introducing new technologies like AI.

Learning & Development Opportunities:

• AI in Design: Deepen expertise in applying AI to user experience design, becoming a leader in this emerging field.
• FinTech Product Strategy: Gain in-depth knowledge of financial products, customer acquisition strategies, and regulatory landscapes within the FinTech sector.
• Advanced UX Methodologies: Master sophisticated techniques in user research, A/B testing, and conversion rate optimization.
• Leadership Skills: Develop mentoring, coaching, and strategic influencing skills through exposure to senior leadership and challenging projects.
• Industry Exposure: Opportunities to attend relevant conferences and workshops focused on product design, AI, and FinTech innovation.

📝 Enhancement Note: The challenges presented are typical for senior roles in innovative tech companies, requiring adaptability and strategic thinking. The growth opportunities are significant, particularly in the rapidly evolving fields of AI and FinTech.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex conversion funnel you've optimized. What was the problem, your approach, and the measurable outcome?" (Focus on problem-solving, process, and impact.)
• "How would you use AI to improve the experience for someone making their very first international money transfer with Wise?" (Assess AI fluency, creativity, and user-centricity.)
• "Walk us through a challenging design decision you made where you had to balance user needs with business goals." (Evaluate judgment, trade-off analysis, and strategic thinking.)
• "How do you approach designing for diverse user segments with varying levels of technical and financial literacy?" (Test empathy, research skills, and inclusivity.)

Company & Culture Questions:

• "What excites you about Wise's mission and our approach to money transfer?" (Gauge alignment with company values.)
• "How do you ensure your design work is inclusive and accessible to a global audience?" (Assess understanding of DEI and user-centricity.)
• "Describe a time you had to influence stakeholders who disagreed with your design direction." (Evaluate collaboration, communication, and influence.)

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly state the business objective and the quantifiable results you achieved.
• Detail Your Role: Be specific about your contributions, especially if working in a team. Use "I" for your individual actions and "we" for team efforts.
• Show, Don't Just Tell: Use visuals (flows, wireframes, prototypes, final UIs) to illustrate your process and solutions effectively.
• Prepare for Q&A: Anticipate detailed questions about your design choices, research methods, and how you handled challenges.
• Connect to Wise: Frame your experience and examples in a way that demonstrates how you can solve problems specifically for Wise's customer acquisition challenges.

📝 Enhancement Note: The interview preparation should focus on demonstrating a blend of strategic thinking, deep design craft, a data-driven approach, and the ability to leverage new technologies like AI to solve real business problems.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Wise careers portal.
• Tailor your resume: Highlight experience in product design, UX, conversion optimization, user onboarding, and any AI-related projects. Use keywords from the job description.
• Prepare your portfolio: Select 2-3 impactful case studies that showcase your problem-solving skills, design process, and measurable results, particularly in conversion-focused areas. Be ready to discuss your AI experience.
• Research Wise: Understand their mission, products, target audience, and recent developments, especially concerning customer acquisition and AI initiatives.
• Practice your pitch: Be ready to articulate your experience, design philosophy, and how you can contribute to Wise's growth and mission during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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