Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Wheely

Location: Nicosia, Cyprus

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-04-22

Experience Level: Mid-Senior Level

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end product design processes for both mobile and web platforms, ensuring a seamless user experience.

• Champion a high standard of visual craft and interaction design, translating complex problems into intuitive interfaces.

• Collaborate closely with engineering and product teams to iterate on product features and improvements.

• Proactively identify opportunities for enhancing the product, evolving the design system, and introducing new functionalities.

• Craft clear, context-aware UX copy that aligns with user needs and brand voice.

📝 Enhancement Note: While the job title is "Senior Product Designer," the requirements suggest a mid-to-senior level with 3+ years of experience. The role emphasizes a strong visual aesthetic and technical understanding, crucial for a premium service like Wheely.

📈 Primary Responsibilities

• Lead the ideation, design, and execution of user-facing features across Wheely's mobile and web applications, from concept to launch.

• Develop wireframes, prototypes, user flows, and high-fidelity mockups to effectively communicate design concepts and solutions.

• Conduct user research and usability testing to gather insights, validate design decisions, and identify areas for improvement.

• Contribute to and advocate for the evolution of Wheely's design system, ensuring consistency and scalability across all product touchpoints.

• Translate complex user needs and business requirements into elegant, user-centered design solutions.

• Write and refine UX copy for interfaces, ensuring clarity, conciseness, and brand alignment.

• Partner effectively with product managers, engineers, and other stakeholders to ensure successful product development and delivery.

• Analyze product performance data and user feedback to inform design iterations and strategic improvements.

📝 Enhancement Note: The core responsibilities are heavily focused on the end-to-end design lifecycle, emphasizing ownership and collaboration within a cross-functional team. The role requires a blend of creative design talent, technical understanding, and proactive problem-solving.

🎓 Skills & Qualifications

Education: While formal education requirements are not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior design roles. Equivalent practical experience will also be considered.

Experience: 3+ years of professional experience as a Product Designer, focusing on digital user-facing products.

Required Skills:

• Proven experience in driving the end-to-end product design process for digital products (mobile and web).

• Exceptional visual craft and a keen eye for detail, polish, and aesthetic quality.

• Demonstrated ability to design well-balanced and natural-feeling user interactions.

• Skill in designing complex features while maintaining product-wide consistency.

• Technical confidence: understanding of engineering constraints and the ability to design within them.

• Proactive approach to identifying and prioritizing UX issues, leveraging data and user feedback.

• Strong communication and organizational skills, with the ability to clearly articulate design rationale.

Preferred Skills:

• Experience with design systems, including their creation, maintenance, and application.

• Proficiency in UX writing and content design.

• Familiarity with A/B testing and data-driven design optimization.

• Experience in the ride-hailing or premium service industry.

• Knowledge of user research methodologies and usability testing.

• Experience with prototyping tools beyond basic wireframing.

📝 Enhancement Note: The emphasis on "high visual craft," "polish and detail," and "technical confidence" points to a need for a designer who can not only create beautiful interfaces but also understand their implementation and impact on a sophisticated platform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end product design projects, highlighting your role and contributions.

• Demonstrations of complex feature design with clear problem statements, design rationale, and final outcomes.

• Examples of user-centered design solutions, including user flows, wireframes, prototypes, and high-fidelity mockups.

• Case studies that illustrate your ability to iterate on designs based on user feedback, data, and technical constraints.

Process Documentation:

• Case studies detailing your process for identifying and solving UX problems, including research, ideation, and iteration.

• Examples of how you've contributed to or utilized design systems to ensure product consistency and efficiency.

• Documentation of your collaboration process with engineering and product teams.

• Clear articulation of how you incorporate user feedback and data into your design decisions.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only showcase visual design but also the designer's thought process, problem-solving skills, and ability to drive projects from conception to launch within a team environment.

💵 Compensation & Benefits

Salary Range: Base salary up to €95,000 per year.

Benefits:

• Performance-based bonus

• Private health insurance

• Professional development subsidies

• Best-in-class equipment

• Flexible working hours

Working Hours: Flexible working hours are offered, with an expectation of being in the office at least four days a week for this office-based role. A standard 40-hour work week is typical, with flexibility for personal needs.

📝 Enhancement Note: The salary is competitive for a Senior Product Designer role in Europe, and the benefits package, particularly the professional development subsidies and flexible hours, supports a healthy work-life balance and continuous learning. The €95,000 is stated as a base salary, implying potential for higher total compensation with the performance bonus.

🎯 Team & Company Context

🏢 Company Culture

Industry: Premium ride-hailing service, technology, transportation.

Company Size: A fast-growing scale-up that has raised $43M, indicating a significant operational footprint and ambition for rapid expansion across EMEA and the US. This size suggests a dynamic, resource-rich environment with opportunities for impact.

Founded: While the founding date isn't provided, Wheely is described as a "profitable, fast-growing scale-up," suggesting a mature product and business model that is now focused on aggressive growth and market penetration.

Team Structure:

• The role operates within a cross-functional team, implying close collaboration with Product Managers, Engineers, and potentially other designers.

• Design is central to Wheely's product development, suggesting a valued and integrated design function.

Methodology:

• Design is approached with a focus on "quality," "innovation," and "frictionless" interactions.

• The company emphasizes a "high-end" and "five-star" experience, which translates into design standards requiring meticulous attention to detail and premium aesthetics.

• Data and user feedback are used to drive improvements and iterations.

Company Website: [Wheely Company URL Provided in Input]

📝 Enhancement Note: Wheely positions itself as a premium service, which profoundly influences its culture and expectations. Designers are expected to embody this premium quality in their work, focusing on exceptional user experiences and a high visual bar.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of autonomy and responsibility. You will be expected to lead design initiatives, mentor junior designers (potentially), and significantly influence product direction.

Reporting Structure: While not explicitly stated, Senior Product Designers typically report to a Head of Design, Design Lead, or Product Lead. The role emphasizes being a "self-directed member of a cross-functional team."

Operations Impact: As a Senior Product Designer, your work will directly impact the user experience of a premium service, influencing customer acquisition, retention, and overall brand perception. You will be instrumental in shaping the digital product that underpins Wheely's growth and market position.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in mobile and web design, interaction design, and design systems. Potential to explore specialized areas like accessibility or UX research.

• Leadership Development: Potential to take on lead roles on significant product initiatives, mentor junior designers, and contribute to design strategy.

• Career Progression: Pathways to Lead Product Designer, Design Manager, or specialized roles within the design organization as Wheely continues its expansion.

• Professional Development: Subsidies for professional development directly support learning and skill enhancement in design and related fields.

📝 Enhancement Note: The "Senior" title implies a significant level of ownership and the ability to operate autonomously. Growth opportunities are likely tied to the company's rapid expansion, offering chances to take on more responsibility and leadership.

🌐 Work Environment

Office Type: This is an office-based role with a hybrid flexibility policy, requiring at least four days a week in the office. This suggests a culture that values in-person collaboration and team cohesion.

Office Location(s): Nicosia, Cyprus. This location provides a base for the company's operations and team interactions.

Workspace Context:

• The "in-person culture" with flexible hours indicates a balance between structured collaboration and personal autonomy.

• Expect a professional environment that provides "best-in-class equipment" to support high-quality design work.

• Opportunities for direct interaction with engineers and product managers are inherent in the hybrid, office-based setup.

Work Schedule: Flexible working hours are a key benefit, allowing individuals to manage their schedules effectively while ensuring core office presence and team availability.

📝 Enhancement Note: The emphasis on "in-person culture" for an office-based role with hybrid flexibility suggests that while remote work is accommodated, collaboration and team building through physical presence are highly valued at Wheely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter call to assess basic qualifications, cultural fit, and interest.

• Portfolio Review: A deep dive into your portfolio, focusing on case studies, design process, and problem-solving approaches. Be prepared to discuss your role, decisions, and outcomes in detail.

• Design Challenge/Exercise: You may be given a design problem to solve, either as a take-home assignment or an in-person/virtual exercise, assessing your practical design skills and thought process.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to evaluate collaboration, technical understanding, and communication skills.

• Hiring Manager/Team Lead Interview: Final discussion to assess overall fit, strategic thinking, and alignment with team culture.

Portfolio Review Tips:

• Storytelling: Structure your case studies as narratives, clearly defining the problem, your approach, your specific contributions, the challenges faced, and the measurable impact of your solutions.

• Show, Don't Just Tell: Use visuals (mockups, flows, prototypes) to illustrate your concepts and processes.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced user errors, improved engagement).

• Highlight Collaboration: Showcase how you worked with engineers, product managers, and other stakeholders.

• Tailor to Wheely: Emphasize projects that demonstrate high visual craft, attention to detail, and experience with complex features or premium services.

Challenge Preparation:

• Anticipate problems related to user onboarding, core feature design, or enhancing existing user flows for a premium service.

• Practice articulating your design decisions clearly and concisely, justifying them with user-centered principles and available data.

• Be prepared to discuss trade-offs and prioritize solutions within potential technical or business constraints.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design process and rationale. Demonstrating a deep understanding of user needs and business objectives will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency with industry-standard design tools is essential. This typically includes Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), and prototyping tools like InVision or Principle.

• Design Systems: Experience with building, maintaining, or contributing to design systems is highly valued, indicating an understanding of scalability and consistency.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the Product Designer role, but an understanding of how design impacts user journeys within CRM or marketing automation systems can be a plus.

📝 Enhancement Note: Figma is the industry standard for collaborative design, so expect this to be a primary tool. Experience with design systems is increasingly critical for ensuring consistency in fast-growing companies.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A core value, reflected in the expectation of high visual standards and meticulous attention to detail in product design.

• User-Centricity: Design decisions are driven by understanding and solving user problems to create seamless and personal experiences.

• Innovation: Pushing boundaries to create new features and improve existing ones, aiming for frictionless interactions.

• Collaboration: Working closely within cross-functional teams to achieve product goals.

• Data-Driven Improvement: Utilizing data and feedback to inform design choices and iterate effectively.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be embedded within product teams, working hand-in-hand with engineers and product managers.

• Open Communication: Articulating design rationale clearly and being receptive to feedback is crucial for rapid iteration.

• Proactive Problem Solving: A culture that encourages team members to identify issues and propose solutions rather than waiting for direction.

📝 Enhancement Note: Wheely's culture emphasizes a premium experience, which translates into a design culture that values exceptional quality, detail, and a user-first approach, all within a collaborative and iterative framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Premium Experience with Scalability: Designing for a high-end service requires meticulous detail, which can be challenging to maintain consistently as the product scales across new markets and features.

• Technical Constraints: Effectively navigating engineering limitations while still delivering innovative and aesthetically pleasing designs.

• Cross-functional Alignment: Ensuring all stakeholders are aligned on design vision and priorities, especially in a fast-paced scale-up environment.

• Rapid Iteration: Adapting quickly to new data, feedback, and business needs while maintaining design integrity.

Learning & Development Opportunities:

• Deepening UX/UI Expertise: Gaining experience in designing for a complex, premium service with a global user base.

• Design System Contribution: Opportunity to influence and expand a growing design system.

• Cross-functional Learning: Gaining a deeper understanding of product management and engineering processes.

• Industry Exposure: Working within a successful scale-up in the competitive ride-hailing sector.

• Professional Development Subsidies: Direct financial support for courses, workshops, or conferences to enhance design skills.

📝 Enhancement Note: The challenges are typical for a growing tech company, especially one focused on a premium market. The growth opportunities are substantial, driven by the company's expansion and commitment to employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to advocate for a design decision that was met with resistance. How did you approach it, and what was the outcome?" (Focus on communication, data, and collaboration.)

• "How do you approach designing for complex features while ensuring a consistent and intuitive user experience?" (Highlight your process, use of design systems, and attention to detail.)

Company & Culture Questions:

• "What interests you about Wheely and our mission to redefine premium transportation?" (Research Wheely's brand, service, and market position.)

• "How do you contribute to a positive and collaborative team environment?" (Emphasize your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Focus on 2-3 of your strongest, most relevant projects.

• For each project, clearly articulate: The Problem, Your Role & Responsibilities, The Design Process (Research, Ideation, Iteration), The Solution (Visuals, Prototypes), and The Impact/Outcome (Metrics, Learnings).

• Be prepared to answer detailed questions about your design choices and rationale.

• Practice your presentation to ensure it's concise, engaging, and within any time limits.

📝 Enhancement Note: Be ready to discuss not just what you designed, but why you designed it that way, and how it delivered value. Your ability to articulate the "premium" aspect of design will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Wheely careers portal (Greenhouse).

• Curate Your Portfolio: Select your most impactful projects that showcase your end-to-end design process, visual craft, and problem-solving abilities. Ensure it's easily accessible (PDF, website link).

• Tailor Your Resume: Highlight your 3+ years of experience in product design, specific achievements in mobile and web design, and any experience with design systems or premium services. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design process, key decisions, and project outcomes. Be ready to discuss your strengths in visual craft, interaction design, and cross-functional collaboration.

• Research Wheely: Understand their brand, target audience, and competitive landscape. Consider how your design philosophy aligns with their premium offering.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.