Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: WeSki

Location: Herzliya, Tel Aviv District, Israel

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-02-10T11:57:49

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for web applications and AI agents, taking ownership from ideation through to production and post-launch iteration.

• Drive product strategy by translating customer insights into actionable priorities, informing the product roadmap and defining new opportunities.

• Collaborate closely with Product Management and Engineering teams to conceptualize, define, and deliver high-quality, measurable user experiences.

• Elevate and maintain the company's design system, focusing on components, patterns, guidelines, and tokens to ensure consistent and efficient product development.

• Leverage AI tools to enhance ideation, exploration, quality assurance, content creation, and workflow efficiency, while upholding design quality standards.

📝 Enhancement Note: This role is positioned as the primary, and initially solo, Product Designer. This implies a high degree of autonomy, responsibility, and the need for strong self-management and communication skills. The focus on "craft and outcomes at scale" suggests a need for both aesthetic excellence and a deep understanding of user behavior, conversion funnels, and iterative product improvement strategies. The inclusion of AI agents indicates a forward-thinking approach to product development.

📈 Primary Responsibilities

• Own the entire product design lifecycle, from initial concept development and user research to final implementation and iterative improvements based on data and feedback.

• Proactively contribute to product strategy by identifying user needs, market opportunities, and potential product enhancements, influencing roadmap decisions.

• Foster strong partnerships with Product Managers and Engineers to collaboratively define user problems, brainstorm innovative solutions, and ensure successful, impactful product launches.

• Lead the development, refinement, and governance of the design system, ensuring its scalability, consistency, and adoption across all digital products.

• Strategically integrate AI tools into the design workflow to augment capabilities in areas such as rapid prototyping, user journey mapping, content generation, and automated testing, while ensuring brand and user experience integrity.

• Conduct and interpret user research, including usability testing, in-depth interviews, and concept validation, to derive actionable insights that drive product optimization.

• Actively participate in and contribute to shaping the company's design culture, fostering a collaborative environment for design critiques, establishing design principles, and documenting key decisions and processes.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic influence, hands-on design execution, and system-building. The role requires a proactive approach to user research, a keen ability to translate findings into tangible design improvements, and a commitment to fostering a robust design culture within a lean team. The emphasis on AI tools suggests an expectation for the candidate to be at the forefront of design technology integration.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for a Senior Product Designer role. A strong portfolio can often substitute for formal education.

Experience: Minimum of 5 years of professional experience in product design, with a significant track record of shipping modern digital products.

Required Skills:

• High internal motivation and a passion for product design, demonstrated through curiosity and a commitment to delivering excellent outcomes.

• Proven ability to operate effectively as a solo or primary designer within an organization, showcasing strong collaboration, prioritization, and communication skills.

• Strong process-oriented thinking, with the capability to structure ambiguous problems, execute end-to-end UX processes, and select appropriate design fidelities for different stages of development.

• Hands-on experience conducting usability testing and effectively translating research findings into concrete product iterations and improvements.

• Demonstrated experience with A/B testing methodologies, data-driven design principles, and an understanding of Search Engine Optimization (SEO) practices.

• Advanced proficiency in Figma, including mastery of components, variants, auto-layout, and prototyping features.

Preferred Skills:

• Passion for skiing or snowboarding, or a deep understanding of the related culture and customer mindset.

• Experience in managing or informally mentoring other designers.

• Experience designing or shipping AI-driven product experiences such as agents, copilots, recommendation engines, or personalization features.

• Prior experience in the travel industry, marketplaces, booking engines, pricing strategies, or dynamic packaging.

📝 Enhancement Note: The "solo/primary designer" aspect is critical, highlighting the need for a candidate who is not only skilled but also self-sufficient and capable of driving initiatives independently. The emphasis on A/B testing, data-driven design, and SEO points towards a growth-oriented mindset, crucial for a company experiencing rapid growth. The bonus points suggest a strong preference for candidates with domain expertise or experience in emerging AI product areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies that detail the problem, your process, the solutions explored, and the measurable impact achieved.

• Demonstrate a strong understanding of user-centered design principles and how they were applied to solve complex user problems within web applications.

• Highlight experience in designing for B2C products at scale, illustrating how you’ve considered conversion funnels, user acquisition, and iterative growth strategies.

• Provide clear examples of your contribution to or management of design systems, including component libraries, pattern documentation, and style guides.

Process Documentation:

• Detail your approach to user research, including methodologies used (e.g., usability testing, interviews, surveys) and how insights were synthesized and applied.

• Explain your process for collaborating with Product and Engineering teams, including how you manage feedback, iterate on designs, and ensure alignment.

• Showcase your experience with A/B testing and data analysis, demonstrating how you use quantitative and qualitative data to inform design decisions and measure success.

• Outline your methodology for contributing to or building design systems, including governance, versioning, and adoption strategies.

📝 Enhancement Note: For a senior, solo designer role, the portfolio must strongly emphasize strategic thinking, end-to-end ownership, and demonstrable impact. It should clearly articulate the candidate's ability to not just design, but to influence product direction and build scalable design foundations like a design system. Experience with AI tools in the design process should also be a prominent feature if possible.

💵 Compensation & Benefits

Salary Range: Based on the Senior Product Designer role, 5-10 years of experience, and location in Herzliya, Israel, a competitive salary range would typically fall between ₪300,000 - ₪500,000 per year (approximately $80,000 - $135,000 USD, subject to exchange rates and market fluctuations). This estimate considers the high cost of living and strong tech talent market in Israel, particularly in the Tel Aviv area.

Benefits:

• Comprehensive health insurance (medical, dental, vision) tailored to Israeli standards.

• Stock options or equity grants, reflecting the company's growth trajectory and the senior nature of the role.

• Generous paid time off (PTO) including vacation days, sick leave, and national holidays.

• Opportunities for professional development, including conference attendance, training, and workshops.

• Potential for hybrid work arrangements or flexible hours, depending on team needs and company policy.

• Company-sponsored events and team-building activities.

• Potential for performance-based bonuses.

Working Hours: A standard full-time work week in Israel is typically 40-43 hours. Given the company's rapid growth and the nature of the role, there may be an expectation for flexibility to meet project deadlines, but a focus on work-life balance is usually maintained.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior design roles in Israel's tech sector, considering the company's reported significant revenue and growth. Benefits are typical for a well-funded tech startup in Israel aiming to attract top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel / Travel Technology / E-commerce. WeSki operates in the massive ~$80 billion ski travel market, leveraging technology to simplify and enhance the booking experience for skiers and snowboarders.

Company Size: While not explicitly stated in the provided text, the mention of "record-breaking milestone: over $100M in revenue," "massive opportunity," and operating as a "primary (and for now, solo) Product Designer" suggests a rapidly scaling startup environment, likely in the range of 50-200 employees. This size fosters agility and direct impact.

Founded: The founding date is not provided, but the company's significant revenue suggests it has been operating and growing for several years, likely past its initial seed stages and into a growth or expansion phase.

Team Structure:

• The Product Design function is currently a solo role reporting to the Head of Product, indicating a flat hierarchy within the design discipline for now.

• The designer will collaborate closely with Product Management and Engineering teams, suggesting a cross-functional, agile team structure common in tech companies.

Methodology:

• Emphasis on data-driven decision-making, iterative development, and experimentation (A/B testing).

• Focus on customer insights derived from user research to shape product direction.

• A strong belief in leveraging AI tools to enhance efficiency and user experience.

• Commitment to building and maintaining a scalable design system for consistency and speed.

Company Website: https://www.weski.com/

📝 Enhancement Note: The "solo designer" context is key here; the culture will likely be highly collaborative and communicative, as the designer will be the central point for all design-related input and output. The company's rapid growth and revenue suggest a performance-driven culture with a strong focus on execution and measurable results.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position within the design hierarchy. It demands a high degree of autonomy, strategic thinking, and the ability to lead initiatives independently. The role is pivotal in shaping the user experience of a rapidly growing tech platform.

Reporting Structure: The Senior Product Designer reports directly to the Head of Product. This close reporting line suggests significant exposure to product strategy and leadership.

Operations Impact: The role has a direct and substantial impact on key business metrics, including user acquisition, conversion rates, customer satisfaction, and overall revenue, particularly given the company's focus on a seamless booking experience and its recent revenue milestones. The designer's work is critical to optimizing the user journey across exploration, planning, and booking, directly influencing the company's ability to capture its significant market opportunity.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Head of Design role as the company scales and hires more designers. This would involve mentoring, team management, and establishing broader design strategy.

• Skill Specialization: Opportunity to deepen expertise in specific areas such as AI-driven design, advanced UX research, design system architecture, or growth design.

• Domain Expertise: Develop deep knowledge of the ski travel market, customer behavior, and the complexities of online travel booking platforms.

• Strategic Influence: Continue to play a key role in shaping product strategy and roadmap, contributing to the company's long-term vision and success.

📝 Enhancement Note: The "solo designer" aspect creates a unique growth path. The individual will be instrumental in defining the design function's future. Growth will likely come from expanding responsibilities, taking on more strategic product initiatives, and potentially building out a design team.

🌐 Work Environment

Office Type: The role is described as "On-site" in Herzliya, Israel. This suggests a physical office environment designed for collaboration and focused work. Tech companies in Israel often feature modern, open-plan offices with dedicated collaboration spaces.

Office Location(s): Herzliya, a hub for technology companies in Israel, offers a dynamic and accessible work environment within the Tel Aviv District.

Workspace Context:

• The workspace is likely to be collaborative, encouraging close interaction with Product and Engineering teams.

• Access to modern design tools and technology, including potentially advanced AI tools and powerful workstations, can be expected.

• Opportunities for informal knowledge sharing and design critiques with cross-functional peers.

• The "On-site" requirement emphasizes the value placed on in-person collaboration and team cohesion.

Work Schedule: While a standard 40-43 hour work week is typical in Israel, the dynamic nature of a fast-growing tech company and the responsibilities of a Senior Product Designer may require flexibility. However, the emphasis on "outcomes" suggests that efficiency and impactful work are prioritized over strict adherence to hours.

📝 Enhancement Note: The "On-site" requirement implies a preference for in-person collaboration, which is often beneficial for deep work, brainstorming, and fostering a strong team culture. Herzliya is a prime location for tech talent, suggesting a professional and well-equipped office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, motivation, and cultural fit.

• Portfolio Review & Design Challenge: A deep dive into your portfolio, discussing case studies and presenting a specific design challenge or problem related to the WeSki platform. This might involve analyzing an existing flow or proposing solutions for a new feature.

• Cross-Functional Interviews: Meetings with Product Managers and Engineering leads to assess collaboration style, technical understanding, and strategic thinking.

• Final Interview: Likely with a senior leader (e.g., Head of Product, CEO) to discuss overall fit, vision, and long-term potential.

Portfolio Review Tips:

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the constraints you faced, your design decisions, and the measurable impact.

• Show, Don't Just Tell: Use visuals effectively – wireframes, user flows, prototypes, final UI screens, and data visualizations.

• Highlight Impact: Quantify your achievements whenever possible (e.g., "Increased conversion by X%", "Reduced task completion time by Y minutes").

• Demonstrate Process: Show your thinking process – sketches, research insights, iterations, and rationale behind key decisions.

• Design System Contribution: If applicable, showcase your experience with design systems, including examples of components, patterns, and how you've ensured consistency.

• AI Tool Usage: If you have experience with AI tools in design, highlight how you've used them to enhance your workflow or outcomes.

Challenge Preparation:

• Understand the Business: Research WeSki thoroughly – its mission, target audience, competitors, unique value proposition, and recent growth.

• Analyze the Product: Familiarize yourself with the WeSki website and app. Identify potential areas for improvement in user experience, conversion funnels, or feature sets.

• Think Strategically: Be prepared to discuss how design decisions align with business goals and user needs.

• Focus on Collaboration: Consider how you would work with Product and Engineering to bring your solutions to life.

• Structure Your Presentation: Organize your thoughts and solutions logically, using clear visuals and concise explanations.

📝 Enhancement Note: Given this is a senior, solo role, the interview process will likely place a heavy emphasis on independence, strategic thinking, and the ability to drive projects from start to finish. The portfolio and design challenge are critical for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required skill and is the primary tool for UI/UX design, prototyping, and collaboration. Expect advanced usage of components, variants, auto-layout, and interactive prototyping.

• Prototyping Tools: While Figma has robust prototyping capabilities, experience with other tools like InVision, ProtoPie, or Axure might also be beneficial for complex interactions.

• User Research Platforms: Tools for conducting usability testing, interviews, and surveys (e.g., UserTesting.com, Lookback, Maze, SurveyMonkey, Google Forms).

• Collaboration Tools: Platforms like Slack, Jira, Confluence, or Asana for communication, project management, and documentation.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to track user behavior, conversion funnels, and feature adoption.

• A/B Testing Platforms: Familiarity with tools like Optimizely, VWO, or Google Optimize for running experiments and data-driven design validation.

• Data Visualization: Ability to interpret and potentially create dashboards or reports using tools like Tableau, Looker, or custom-built dashboards to communicate insights.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM data (e.g., Salesforce, HubSpot) or marketing automation platforms might influence user journeys or personalization could be advantageous.

📝 Enhancement Note: The explicit mention of Figma and the emphasis on A/B testing and data-driven design are key indicators of the expected technical toolkit. Proficiency in user research and analytics platforms is crucial for demonstrating impact. The mention of AI tools suggests an openness to exploring and integrating emerging technologies into the design workflow.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep focus on understanding and serving the needs of skiers and snowboarders to make their travel planning effortless.

• Data-Driven Innovation: Utilizing data and user insights to guide product development, prioritize features, and measure success.

• Efficiency and Speed: Operating with agility to capitalize on market opportunities, leveraging tools and processes that enable rapid iteration and deployment.

• Collaboration and Transparency: Fostering an environment where teams work closely together, share information openly, and provide constructive feedback.

• Passion for the Product/Industry: A genuine enthusiasm for skiing, snowboarding, and travel, which translates into a better understanding of the customer and a more compelling product.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between Product Design, Product Management, and Engineering is paramount. Expect regular syncs, joint problem-solving sessions, and shared ownership of outcomes.

• Feedback-Rich Environment: A culture that encourages open and constructive feedback through design critiques, code reviews, and team retrospectives.

• Agile Methodologies: Likely employing agile frameworks (e.g., Scrum, Kanban) that promote iterative development, continuous improvement, and adaptive planning.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from experiments, and insights from user research across the team.

📝 Enhancement Note: The values emphasize a blend of user focus, data-driven execution, and agile teamwork, typical of successful tech startups. The "solo designer" role necessitates a culture that actively supports and integrates design feedback from all functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: As the primary designer, you'll need to maintain high design quality while meeting aggressive product timelines and supporting rapid iteration.

• Defining and Scaling the Design System: Establishing and evolving a robust design system from scratch or from an early stage requires significant effort, governance, and buy-in.

• Integrating AI Thoughtfully: Effectively leveraging AI tools without compromising user experience or brand integrity, and staying ahead of rapid AI advancements.

• Prioritization in a Fast-Paced Environment: Managing multiple requests and influencing product priorities in a high-growth company with evolving business needs.

• Representing Design in a Lean Team: Championing design thinking and user-centered principles effectively when design is not yet a large, established function.

Learning & Development Opportunities:

• Leadership and Mentorship: Opportunity to shape the future of the design team and potentially mentor future hires.

• Strategic Product Influence: Gain significant experience in product strategy, roadmap planning, and influencing business decisions.

• Cutting-Edge Technology: Work with and integrate AI tools into the design process, gaining valuable experience in this rapidly evolving field.

• Growth Design Expertise: Deepen skills in A/B testing, data analysis, and conversion rate optimization to drive measurable business impact.

• Industry Exposure: Gain deep insights into the online travel and ski industry, a large and complex market.

📝 Enhancement Note: The challenges are directly tied to the senior, solo nature of the role and the company's growth phase. The opportunities focus on leadership, strategic impact, and gaining experience with advanced technologies and growth methodologies.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for our AI agent to help users find the best ski resort based on their preferences?" (Focus on process, user research, AI integration, and outcome definition).

• "Describe your experience building or contributing to a design system. How would you prioritize its evolution in a fast-paced startup environment?" (Focus on governance, scalability, impact, and collaboration).

Company & Culture Questions:

• "What excites you about WeSki's mission and the ski travel market?" (Assess passion, research, and alignment with company vision).

• "How would you foster a strong design culture and collaborate effectively with Product and Engineering as the primary designer?" (Assess communication, collaboration, and proactive engagement).

Portfolio Presentation Strategy:

• Structure: Organize your presentation around 2-3 key case studies that best showcase your end-to-end process, strategic thinking, and impact.

• Narrative: For each case study, clearly articulate: The Problem, Your Role, The Process, The Solution (with visuals!), The Outcome (quantified impact), and Key Learnings.

• Focus on Impact: Emphasize how your design work directly contributed to business goals (e.g., conversion, retention, revenue).

• Demonstrate Design System Thinking: If applicable, show how you've applied or contributed to design systems for consistency and efficiency.

• Be Prepared for Deep Dives: Expect to be asked detailed questions about your decisions, research methods, and trade-offs made.

• Showcase AI Integration: If relevant, highlight any projects where you've used AI tools to enhance design or user experience.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, end-to-end ownership, strong collaboration skills, and a data-driven, customer-centric approach. The ability to articulate complex design decisions and their business impact will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Comeet link.

• Customize Your Resume: Highlight experience relevant to web applications, B2C products at scale, design systems, and any AI-driven product design. Quantify achievements with metrics wherever possible.

• Curate Your Portfolio: Select 2-3 of your strongest end-to-end product design case studies that showcase your process, strategic thinking, and measurable impact. Ensure it clearly demonstrates your Figma proficiency and any experience with design systems or AI tools.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your approach to solving complex problems, and how you drive outcomes. Practice presenting your portfolio case studies concisely and impactfully.

• Research WeSki: Thoroughly understand WeSki's business, product, target audience, and recent achievements. Prepare thoughtful questions about the role, team, and company vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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