Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Tracksuit Limited Location: Auckland, New Zealand Job Type: Full-time Category: Product Design / GTM Operations Date Posted: October 20, 2025 Experience Level: Senior (5+ years) Remote Status: Hybrid

🚀 Role Summary

• Lead the design of complex internal tools and platforms that streamline survey operations and enhance data quality at scale.
• Craft engaging and accessible end-to-end survey experiences for respondents across diverse demographics and regions.
• Drive innovation by thoughtfully integrating AI and automation into survey workflows, ensuring explainability and user trust.
• Collaborate closely with product managers, engineers, data scientists, and research specialists to deliver robust, data-driven solutions.
• Contribute to a product team renowned for speed, creativity, and data-driven experimentation in the brand tracking industry.

📝 Enhancement Note: While the title is Senior Product Designer, the responsibilities heavily lean into Revenue Operations and GTM Operations by focusing on the efficiency, scalability, and data integrity of the core survey platform. This role is critical for ensuring the operational backbone of Tracksuit's brand tracking services functions effectively.

📈 Primary Responsibilities

• Internal Tool Design Leadership: Spearhead the design of intuitive and efficient internal platforms for Survey Operations and Insights teams, focusing on simplifying survey creation, editing, deployment, and logic validation.
• Workflow Optimization: Champion the design of workflows that ensure the integrity of survey data, from initial setup to question scripting and final validation, reducing manual errors and increasing operational confidence.
• Respondent Experience Design: Develop accessible, engaging, and user-friendly interfaces for survey respondents across various devices and demographics, aiming to improve completion rates and data quality through thoughtful UX and microinteractions.
• Data Quality & Scalability Systems: Design systems and tools that enable Tracksuit to effectively reach target audiences with relevant content, while minimizing manual intervention and supporting operational scale.
• AI & Automation Integration Strategy: Identify and design opportunities for AI and automation within survey workflows, working collaboratively with technical teams to ensure these features are beneficial, transparent, and trustworthy.
• Cross-functional Collaboration: Partner deeply with Product Management, Engineering, Data Science, and Research to align design efforts with business objectives, data quality standards, and user trust.
• User Research & Discovery: Conduct extensive user research and discovery with internal teams and external respondents to understand pain points, workflows, and opportunities for improvement.

📝 Enhancement Note: The emphasis on "internal tools that streamline operations," "supporting data quality at scale," and "leveraging AI and automation thoughtfully" strongly indicates a significant operations component to this product design role. The successful candidate will function as a bridge between user experience and operational efficiency, a key characteristic of GTM and Operations-focused design roles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Senior Product Designer role. A strong portfolio can often substitute for formal education. Experience: 5+ years of experience in product design, with a demonstrated history of designing complex internal tools, platforms, or systems.

Required Skills:

• Portfolio of Complex Internal Tools/Platforms: A robust portfolio showcasing end-to-end design projects for internal systems, workflow tools, or complex platforms.
• User Research & Discovery Expertise: Proven ability to conduct user interviews, usability testing, and other research methods to uncover user needs and pain points.
• Systems Thinking: Aptitude for understanding and designing intricate workflows, mapping complex processes, and creating elegant, usable solutions.
• Balancing Scale and Craft: Ability to design for high-volume operations (e.g., 100,000+ surveys/month) while maintaining design quality, long-term maintainability, and user experience.
• Ambiguity Navigation: Skill in clarifying ambiguous problems, designing within constraints, and working cross-functionally with focus and empathy.
• Operational Curiosity: A genuine interest in understanding internal team operations and designing tools that enhance efficiency, confidence, and user trust.
• UX Best Practices: Deep understanding and application of UX best practices in interface design, interaction design, and user flow optimization.
• Accessibility Design: Commitment to designing accessible interfaces that cater to a wide range of users and abilities.

Preferred Skills:

• AI/ML Integration Design: Experience designing user interfaces for AI-powered features, with an understanding of explainability and trust in AI.
• Survey Design Principles: Familiarity with survey methodologies, question scripting, logic, and data collection best practices.
• Branding Principles: Understanding of the critical role branding plays in business success and how it relates to market tracking.
• Microinteraction Design: Skill in crafting subtle yet impactful microinteractions that enhance user engagement and experience.
• Cross-functional Collaboration Tools: Proficiency in collaborative design platforms and communication tools.

📝 Enhancement Note: The emphasis on "internal tools," "operations," "data quality," and "systems thinking" suggests that candidates with experience in designing for operational efficiency, SaaS platforms, or complex enterprise software will be highly valued. The "5+ years" requirement aligns with a senior-level role demanding strategic design thinking and leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Complex Internal Tool Case Studies: Showcase at least 1-2 detailed case studies focused on the design of internal tools, platforms, or complex operational systems, highlighting the problem, your process, and the impact.
• Workflow Optimization Examples: Provide examples of how you've mapped, analyzed, and improved complex user workflows to enhance efficiency and reduce errors.
• Data Quality & Scalability Initiatives: Include projects where you've designed systems or features specifically to improve data integrity, support operational scale, or manage large volumes of user interactions.
• User-Centric Problem Solving: Demonstrate your ability to translate user (internal or external) pain points and operational challenges into elegant and effective design solutions.
• Cross-functional Collaboration Evidence: Illustrate how you've worked with engineers, product managers, and data scientists to bring complex designs to life.

Process Documentation:

• Discovery & Research Documentation: Examples of user research plans, interview guides, and synthesized research findings that informed design decisions.
• Workflow Mapping & Wireframing: Visual documentation of process flows, user journeys, and wireframes that articulate the structure and interaction of designed systems.
• Prototyping & User Testing: Evidence of interactive prototypes and user testing methodologies used to validate design concepts and iterate on solutions.
• Design System Contributions (if applicable): Documentation or examples of how you've contributed to or utilized design systems for consistency and scalability.

📝 Enhancement Note: For a role that bridges product design and operations, the portfolio should strongly emphasize process improvement, system design, and demonstrable impact on operational efficiency and data quality, rather than solely focusing on customer-facing UI polish.

💵 Compensation & Benefits

Salary Range: $140,000 - $160,000 USD per year. Note: While the role is in Auckland, the provided salary is in USD. This may indicate a global compensation structure for the company or a standard they use for benchmarking. For Auckland, this is a very competitive salary.

Benefits:

• Competitive Market-Rate Salaries: Ensuring compensation aligns with industry standards.
• Equity (ESOP): Every employee receives a stake in the company through the Employee Stock Option Plan.
• Wellbeing Perks:
  • 6 weeks of paid leave.
  • Annual wellness bonus.
  • Access to top-tier Employee Assistance Program (EAP) services.
• Parental Support:
  • 12 weeks of paid parental leave for all parents.
  • Additional support for IVF.
  • Phased return to work after parental leave.
• Learning & Development (L&D) Budget: $1,000 USD per year for personal professional development, complemented by ample internal growth opportunities.
• Flexibility: While office-first, the company supports flexibility in how employees manage their time.

Working Hours:

• The role is listed as Full-time, typically implying around 40 hours per week. The company emphasizes flexibility in time management, suggesting a focus on output and results rather than strict clock-in/clock-out.

📝 Enhancement Note: The salary is provided in USD, which is significant for an Auckland-based role. It's crucial for candidates to understand how this USD salary translates to NZD and consider the cost of living in Auckland. The benefits package is comprehensive and reflects a strong focus on employee well-being and development, which is attractive for senior operations-adjacent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Market Research / Brand Tracking Technology (SaaS). Tracksuit operates in the MarTech/AdTech space, providing data-driven insights into consumer perception of brands. Company Size: Growing startup, indicated by awards like "HRD Employer of Choice <200 Staff 2024" and "NZ Hi Tech Awards, Emerging Company of the Year 2024." This suggests a dynamic, agile environment where individual contributions have a significant impact. Founded: Approximately 4 years ago (referenced as "just under 4 years old"). This implies a company that has moved past the initial startup phase and is focused on scaling and solidifying its market position.

Team Structure:

• Survey Team Focus: You'll join the Survey team, which is responsible for the core engine and operational infrastructure of Tracksuit's brand tracking services.
• Cross-functional Collaboration: The role explicitly requires close collaboration with Product Managers, Engineers, Data Scientists, and Research Specialists, indicating a highly integrated, team-oriented approach.
• Reporting: While not explicitly stated, a Senior Product Designer typically reports into a Head of Product, Design Lead, or potentially a Director of Engineering/Product depending on the company's structure.

Methodology:

• Data-Driven Experimentation: The company culture emphasizes "speed, creativity, and data-driven experimentation." This means decisions are backed by data, and there's a willingness to test and learn.
• Transparency and Trust: Core values include transparency and trust, reflected in their compensation framework and overall communication style.
• Operational Excellence: A key focus is on providing "beautiful, radically affordable, always-on brand tracking," which necessitates highly efficient and scalable operations.

Company Website: www.gotracksuit.com

📝 Enhancement Note: The company's rapid growth and numerous awards suggest a high-performance culture that values innovation and operational efficiency. For a designer, understanding the business context—why brand tracking is critical and how Tracksuit delivers it—will be essential.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer with significant operational impact. This role is not just about aesthetics but about designing the systems that enable the core business functions of Tracksuit. It offers a unique opportunity to influence operational scalability and data integrity through design. Reporting Structure: Likely reporting to a Head of Product or Design Lead, with extensive collaboration across engineering, data science, and operations teams. This provides exposure to various facets of the business and different operational challenges. Operations Impact: Your work will directly impact the efficiency and reliability of Tracksuit's survey platform, which is the engine for all brand tracking insights delivered to clients. This includes improving internal team productivity, ensuring data quality, and enhancing respondent engagement—all critical for business success and client satisfaction.

Growth Opportunities:

• Deep Domain Expertise: Develop specialized knowledge in brand tracking, survey design, and operational systems within a fast-growing SaaS company.
• Leadership in Design Strategy: Opportunity to define and lead design initiatives for critical operational tools and platforms, influencing future product direction.
• Skill Expansion: Gain experience in integrating AI/automation into design, working with large-scale data operations, and contributing to a data-driven product culture.
• Potential for Team Leadership: As the company grows, there may be opportunities to mentor junior designers or lead specific product areas.
• Exposure to Global Markets: Work with a product that serves clients across NZ, AU, the US, and the UK, providing insights into diverse market needs.

📝 Enhancement Note: This role offers a compelling blend of product design craft and operational strategy. Growth opportunities are tied to mastering the complexities of operational systems and contributing to the scalability of a successful SaaS product.

🌐 Work Environment

Office Type: Office-first, with stated flexibility. Tracksuit has physical hubs in Auckland, NYC, London, and Sydney, promoting a collaborative in-person experience. Office Location(s): Auckland (New Zealand), New York City (USA), London (UK), Sydney (Australia). The specific Auckland office location is not detailed but is implied to be a modern, collaborative workspace.

Workspace Context:

• Collaborative Hubs: The physical offices are designed as "stunning hubs" to foster collaboration and team interaction.
• Hybrid Model: While office-first, the company supports flexibility, suggesting a hybrid work model where employees can balance in-office collaboration with remote work or flexible scheduling.
• Pet-Friendly Principle: Acknowledges a pet-friendly environment, suggesting a relaxed and inclusive atmosphere.
• Operations Tools & Technology: Access to modern design and collaboration tools will be standard, supporting efficient workflow and communication.

Work Schedule: Full-time, with an emphasis on flexibility in managing time. This allows for deep work sessions necessary for complex design challenges while accommodating personal needs.

📝 Enhancement Note: The "office-first" approach with flexibility suggests a company that values in-person collaboration for brainstorming and team cohesion but recognizes the need for work-life balance. This hybrid model can be beneficial for operations-focused roles that require focused individual work alongside team syncs.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a link to your portfolio.
• Portfolio Review: Initial screening will heavily rely on your portfolio showcasing relevant experience in complex internal tools, systems, and workflow design.
• Discovery & Research Focus: Expect questions delving into your approach to user research, how you uncover pain points, and your methods for understanding user needs.
• Systems Thinking & Problem Solving: Interviews will likely include challenges or discussions on how you approach complex, ambiguous problems and design scalable, efficient systems.
• Cross-functional Collaboration Scenarios: Be prepared to discuss how you collaborate with engineers, product managers, and data scientists, and how you handle differing perspectives.
• Operational Impact Discussion: You'll likely be asked to articulate the operational impact of your past design work, focusing on efficiency gains, data quality improvements, and user trust.
• Cultural Fit Assessment: Discussions will assess alignment with Tracksuit's values of transparency, trust, learning, and data-driven experimentation.

Portfolio Review Tips:

• Highlight Internal Tool/Platform Projects: Prioritize case studies that demonstrate your ability to design for operational efficiency, complex workflows, and internal user needs.
• Showcase Your Process: Clearly articulate your design process, including discovery, research, ideation, iteration, and validation, with a focus on how you tackled operational challenges.
• Quantify Impact: Whenever possible, use metrics to demonstrate the positive impact of your designs on operational efficiency, data quality, user satisfaction, or business outcomes.
• Explain Your Reasoning: Be ready to deep-dive into your design decisions, explaining the 'why' behind your choices, especially concerning trade-offs between scale, craft, and user experience.
• Address AI/Automation Experience: If you have experience with AI integration or automation design, ensure this is clearly presented.

Challenge Preparation:

• System Design Challenge: Be prepared for a hypothetical challenge where you might need to outline how you would approach designing a new feature or improving an existing system within Tracksuit's survey platform, focusing on operational aspects.
• Workflow Analysis: You might be asked to analyze a given workflow and propose design solutions for optimization.
• Stakeholder Communication: Practice articulating complex design concepts and operational trade-offs clearly and concisely to diverse audiences.

📝 Enhancement Note: The portfolio is critical. It needs to explicitly demonstrate experience with operational systems and internal tools, not just customer-facing product design. Emphasize how your design work drives efficiency and data integrity.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), or similar.
• Prototyping & Interaction Tools: Tools like Principle, ProtoPie, or advanced Figma/Sketch features for creating interactive prototypes.
• Collaboration Tools: Familiarity with platforms like Slack, Google Workspace, Confluence, Jira, and Miro for communication, documentation, and brainstorming.

Analytics & Reporting:

• Data Analysis Tools: While not directly designing analytics tools, understanding how to work with data from tools like Amplitude, Mixpanel, Google Analytics, or internal dashboards will be beneficial for informing design decisions and measuring impact.
• A/B Testing Platforms: Awareness of A/B testing methodologies and platforms to iterate on designs based on performance data.

CRM & Automation:

• CRM Systems (Understanding of): While not a direct CRM role, understanding how customer data is managed and utilized (e.g., Salesforce, HubSpot) can provide context for internal tools.
• Automation Concepts: Familiarity with workflow automation principles and how they apply to internal processes.

📝 Enhancement Note: The role requires a strong command of core design tools. More importantly, it demands an understanding of how design integrates with data analysis, operational workflows, and potentially AI/automation technologies to drive business outcomes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data to inform design choices and measure impact, particularly concerning operational efficiency and user trust.
• Efficiency & Speed: The company culture values moving fast and building solutions that operate at scale, reflecting the operational demands of a high-volume survey platform.
• Transparency: Openness in communication, compensation, and decision-making processes is a core value.
• Collaboration & Empathy: Working effectively across diverse teams (product, engineering, data, research) with a focus on understanding different perspectives and needs.
• Continuous Learning: Encouragement to learn, grow, and experiment, particularly in areas like AI and new design methodologies.

Collaboration Style:

• Cross-functional Integration: Design is deeply integrated with product, engineering, and data science. Expect frequent collaboration and joint problem-solving.
• Feedback Exchange: A culture that embraces constructive feedback to refine designs and processes.
• Knowledge Sharing: Opportunities to share insights and best practices, contributing to a collective learning environment.
• Agile Methodologies: Likely operates within an agile framework, requiring adaptability and iterative development.

📝 Enhancement Note: Candidates should demonstrate an appreciation for operational excellence, data integrity, and a collaborative, transparent approach. The ability to translate business needs into efficient, scalable design solutions will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale & Complexity: Balancing the need for intuitive user experiences with the requirements of a high-volume, complex operational platform serving diverse internal and external users.
• Integrating AI Thoughtfully: Navigating the ethical and practical considerations of integrating AI into survey workflows to ensure it genuinely enhances efficiency and trust, rather than creating new problems.
• Maintaining Data Quality: Designing systems that proactively prevent errors and ensure the integrity of survey data across numerous variables and regions.
• Bridging Design and Operations: Effectively communicating design rationales and trade-offs to operations-focused stakeholders and ensuring designs meet practical operational needs.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in designing enterprise-level internal tools, large-scale user experiences, and AI-driven product features.
• Domain Expertise: Become an expert in the brand tracking and market research industry, understanding the nuances of survey design and data collection.
• Operational Strategy Influence: Gain experience in shaping the operational backbone of a rapidly scaling SaaS company through design.
• Industry Exposure: Participate in industry conferences, workshops, and leverage the L&D budget to stay at the forefront of design and operations technology.
• Mentorship: Opportunity to learn from experienced professionals across product, engineering, and data science.

📝 Enhancement Note: This role presents a unique opportunity for a designer to tackle significant operational challenges, applying design thinking to complex systems and contributing directly to the scalability and efficiency of a core business function.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing new internal tools for our Survey Operations team to improve their workflow efficiency and data accuracy?" (Focus on your process, research methods, and understanding of operational constraints.)
• "Describe a time you had to balance user experience with technical constraints or operational requirements. What was the outcome?" (Highlight your ability to find pragmatic solutions and manage trade-offs.)
• "How do you ensure that AI-powered features are helpful, explainable, and trusted by users?" (Showcase your understanding of responsible AI design principles.)
• "Walk us through a complex system you designed. What were the key challenges, and how did you overcome them?" (Demonstrate your systems thinking and problem-solving skills.)

Company & Culture Questions:

• "Why are you interested in designing for internal tools and operational processes, rather than purely customer-facing products?" (Align your answer with Tracksuit's mission and the impact of operational efficiency.)
• "How do you embody Tracksuit's values of transparency, trust, and data-driven experimentation in your design process?" (Provide specific examples.)
• "How do you collaborate with engineers and product managers who may have different priorities or technical perspectives?" (Show your ability to build consensus and find common ground.)

Portfolio Presentation Strategy:

• Structure for Operational Impact: For each case study, clearly define the operational problem, your design solution, and the measurable impact on efficiency, data quality, or user trust.
• Show, Don't Just Tell: Use clear visuals, flow diagrams, and prototypes to illustrate your design solutions and processes.
• Focus on Trade-offs: Be prepared to discuss the design decisions and trade-offs you made, especially those related to scalability, performance, and operational feasibility.
• Engage Your Audience: Practice presenting your work in a way that encourages discussion and allows interviewers to ask clarifying questions about your process and rationale.
• Connect to Tracksuit: Where possible, draw parallels between your experience and the challenges Tracksuit is facing, demonstrating your understanding of their business.

📝 Enhancement Note: Interview preparation should heavily emphasize understanding Tracksuit's operational model and how design can directly contribute to its efficiency, scalability, and data integrity. Your portfolio should be curated to reflect this operational focus.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application via the Lever portal, ensuring you include a direct link to your comprehensive design portfolio.
• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that demonstrate your experience designing complex internal tools, platforms, or systems that improved operational efficiency and data quality.
• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, emphasizing skills in user research, systems thinking, workflow design, and cross-functional collaboration, using keywords from the job description.
• Prepare for Operational Case Studies: Be ready to discuss your process for tackling ambiguous problems, designing for scale, and integrating AI/automation, drawing specific examples from your portfolio.
• Research Tracksuit's Business: Understand Tracksuit's product, its market position, and the importance of brand tracking and operational excellence in their business model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---