Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Social Discovery Group Location: Bangkok, Thailand Job Type: FULL_TIME Category: Product Design Operations Date Posted: September 22, 2025 Experience Level: Mid-Senior Level (5-10 years) Remote Status: Remote Solely

🚀 Role Summary

• Drive user-centric design initiatives for B2C products, focusing on enhancing user experience and engagement through data-informed decisions and robust UI/UX practices.
• Collaborate closely with cross-functional teams, including product managers, developers, and stakeholders, to translate business requirements into intuitive and aesthetically pleasing product designs.
• Conduct comprehensive user research, data analysis, and usability testing to identify opportunities for product improvement and validate design solutions.
• Develop and maintain high-quality design documentation, style guides, and interactive prototypes to ensure consistent and efficient implementation across product development cycles.
• Champion a data-driven design culture, leveraging product and UX metrics to inform design strategy and measure the impact of design changes on key business objectives.

📝 Enhancement Note: While titled "Senior Product Designer," the responsibilities described lean heavily into operational aspects of design, including data analysis, requirements gathering, technical documentation, and process evaluation. This suggests the role requires not only creative design skills but also a strong understanding of operational workflows and how design integrates into broader product development processes, aligning closely with a "Product Design Operations" function.

📈 Primary Responsibilities

• Conduct in-depth user research, including qualitative (interviews, usability testing) and quantitative (surveys, A/B tests) methods, to gather actionable insights and inform design decisions.
• Analyze business data and user metrics to identify pain points, opportunities for improvement, and areas to enhance user engagement and satisfaction.
• Translate complex business requirements and user needs into detailed design specifications, wireframes, user flows, mockups, and interactive prototypes using Figma.
• Create and maintain comprehensive design documentation, including style guides, component libraries, and technical specifications, to ensure seamless collaboration with development teams.
• Collaborate with product managers and engineers to ensure accurate implementation of design solutions, providing assets and guidance throughout the development lifecycle.
• Monitor and evaluate the performance of design solutions post-launch, collecting user feedback and analyzing product analytics to identify areas for iterative improvement.
• Champion best practices in UI/UX design, interaction design, and visual design, ensuring consistency and adherence to brand guidelines across all product interfaces.
• Present findings, recommendations, and design solutions to senior management and stakeholders, effectively communicating the rationale and expected impact of design decisions.

📝 Enhancement Note: The responsibilities highlight a blend of core product design tasks with strong operational components like "data collection, analysis, and research," "requirements gathering and documentation," and "implementation support." This indicates a need for a candidate who can operate with a degree of autonomy and manage the design process from conception through to implementation and evaluation, aligning with operational efficiency and process adherence.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience as a Product Designer, with a significant focus on B2C products and a proven track record of contributing to successful product launches and iterations.

Required Skills:

• Extensive experience in UI/UX design, interaction design, and visual design for B2C products.
• Proficiency in using product metrics and UX metrics to guide design strategy and decision-making.
• Demonstrated ability to conduct qualitative and quantitative user research, including interviews, usability testing, surveys, and A/B tests.
• Expertise in design and documentation tools such as Figma.
• Experience with project management and collaboration tools like JIRA and Confluence for workflow management and documentation.
• Strong understanding of technical documentation requirements for IT departments.
• Excellent analytical skills for data interpretation and process evaluation.
• Ability to work independently, take ownership of initiatives with limited oversight (self-starter mentality).
• C1+ or higher proficiency in English, both written and verbal.

Preferred Skills:

• Experience in the social discovery or online communication platform industries.
• Familiarity with agile development methodologies and cross-functional team collaboration.
• Knowledge of front-end development principles and how design translates into code.
• Experience with prototyping tools beyond Figma for advanced interaction design.
• A strong portfolio showcasing a range of B2C product design projects, highlighting problem-solving and user-centric approaches.

📝 Enhancement Note: The emphasis on "provision of high-quality Design and Technical documentation" and using "both product metrics and UX metrics to shape your decisions" points to a need for operational rigor in the design process. The requirement for a "self-starter" attitude further underscores the expectation for proactive problem-solving and process management, common in more senior operational roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant B2C product design projects, detailing the problem statement, your role, the design process employed, and the final outcomes.
• Include examples of user research methodologies (interviews, usability tests, surveys) and how insights were translated into design solutions.
• Demonstrate proficiency in creating high-fidelity mockups and interactive prototypes using Figma, with clear explanations of design decisions.
• Present evidence of using both qualitative (user feedback) and quantitative (product/UX metrics) data to inform and iterate on designs.
• Highlight instances where detailed technical documentation and style guides were created to support development teams.

Process Documentation:

• Provide examples of how you have gathered and documented requirements from stakeholders for design projects.
• Include samples of technical documentation created for IT departments or development teams, illustrating clarity and completeness.
• Showcase your approach to evaluating implemented design changes and gathering data to assess their impact.
• Detail your process for collaborating with development teams, including asset handoff and specification provision.

📝 Enhancement Note: The explicit mention of "Provision of high-quality Design and Technical documentation" and the expectation to use "product metrics and UX metrics to shape your decisions" strongly indicate that a portfolio demonstrating structured processes and data-driven outcomes is critical. Candidates should prepare to articulate their design workflow, documentation standards, and how they measure the success of their designs operationally.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, the location in Bangkok, Thailand, and the company's global presence and funding (investments in OpenAI, Patreon, etc.), a competitive salary range can be estimated. For a Senior Product Designer with 5-10 years of experience in a major city like Bangkok, the typical range could be approximately ฿80,000 - ฿150,000 per month, or USD $2,200 - $4,000 per month, depending on exact experience, skills, and negotiation.

Benefits:

• REMOTE OPPORTUNITY: Full-time remote work flexibility.
• Paid Vacation: 28 calendar days (20 business days) per year, or as per local labor law for local contracts.
• Wellness Days: 7 additional paid wellness days annually.
• Health Benefits: Health insurance or up to $1000 gross per year compensation for medical expenses after integration.
• Language Classes: Compensation for online English or other language classes after integration.
• Bonuses: For outstanding task results and successful employee referrals.
• Company Merchandise: Branded clothing and accessories.
• Internal Gamified Gratitude System: Bonuses from colleagues exchangeable for merchandise, certificates (massage, concert, sports), etc.

Working Hours: Standard full-time working hours are assumed to be 40 hours per week, with the flexibility inherent in a remote work arrangement.

📝 Enhancement Note: The salary estimate is based on general market data for Senior Product Designers in Southeast Asia, adjusted for the company's investment profile and the remote nature of the role. The extensive benefits package indicates a company that values employee well-being and engagement, which is a positive signal for long-term career prospects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Discovery, Online Communication Platforms, Technology Investment. Social Discovery Group (SDG) is a major player in the social discovery space, leveraging AI, game mechanics, and video streaming to connect people globally. Their diverse portfolio and significant investments in tech startups suggest a forward-thinking and innovative environment. Company Size: Over 1200 professionals, indicating a large, established, and globally distributed organization. This size offers opportunities for collaboration across diverse teams and potential for internal mobility. Founded: While the exact founding date isn't specified, the company's significant growth and portfolio suggest a history of successful product development and market expansion. The mention of "digital nomads" and a global team highlights a modern, flexible, and inclusive work culture.

Team Structure:

• The Senior Product Designer will be part of the Cupid Media team, one of SDG's many brands. This implies working within a dedicated product team focused on a specific brand's user base.
• The broader SDG structure includes IT professionals, digital nomads, and teams focused on product creation and development.
• Collaboration is expected with product managers, developers, and potentially other designers or researchers within the SDG ecosystem.

Methodology:

• Data-Driven Decision Making: Strong emphasis on using product metrics and UX metrics to shape design.
• User-Centric Design: Focus on understanding and addressing user needs through research and feedback.
• Agile/Iterative Development: Implied by collaboration with development teams and continuous improvement based on data.
• Global Collaboration: Working with a distributed, international team of professionals.

Company Website: https://social-discovery-ventures.breezy.hr/ (Recruitment Portal) / https://socialdiscoverygroup.com/about-us/ (Company Information)

📝 Enhancement Note: SDG's "Great Place to Work US Certification™" and emphasis on "trust, pride, and camaraderie" suggest a positive and supportive work environment. The company’s global reach and investment in cutting-edge technologies (like AI) indicate a dynamic and growth-oriented culture, which is attractive for professionals looking to make a significant impact.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role sits at a mid-to-senior level within the product design function. It requires not only strong design execution skills but also the ability to influence product strategy through data analysis, user research, and effective documentation. The emphasis on "ownership of initiatives with limited oversight" points to a high degree of autonomy and responsibility.

Reporting Structure: Likely reports to a Head of Product, Design Lead, or a Product Manager within the Cupid Media team. The role involves close collaboration with development teams and potentially other designers or researchers across SDG.

Operations Impact: The Senior Product Designer is expected to have a direct impact on user acquisition, engagement, retention, and overall product success by creating intuitive and effective user experiences. Their work in data analysis and process documentation contributes to the operational efficiency and scalability of the product development cycle.

Growth Opportunities:

• Leadership in Design: Potential to mentor junior designers, lead design initiatives for specific product features or sub-brands within SDG.
• Specialization: Opportunity to deepen expertise in specific areas like user research, interaction design, or visual design within the social discovery domain.
• Cross-functional Mobility: Possibility to move into Product Management or Operations roles given the strong emphasis on data, process, and requirements.
• Global Exposure: Working with a diverse, international team provides exposure to different markets and user behaviors.
• Skill Development: Continuous learning supported by compensation for language classes and exposure to new technologies and investment areas within SDG.

📝 Enhancement Note: The combination of design expertise with operational responsibilities (data analysis, documentation, process adherence) positions this role as a stepping stone to more senior design leadership or specialized operations roles within a growing tech company. The "self-starter" expectation suggests a fast-paced environment where proactive individuals can gain significant experience and visibility.

🌐 Work Environment

Office Type: Fully Remote. This means the workspace is entirely digital, with team members distributed globally. Office Location(s): The company explicitly lists numerous locations where their digital nomad teams work, including Thailand, Cyprus, USA, Georgia, Poland, Spain, Portugal, UAE, Israel, Turkey, Indonesia, Japan, Hong Kong, and Australia. The specific team (Cupid Media) likely has members in various regions.

Workspace Context:

• Digital Collaboration: Reliance on online communication and collaboration tools (Slack, Zoom, Figma, JIRA, Confluence) for daily interaction and project management.
• Flexible Work Schedule: While core hours might exist for team collaboration, there's likely flexibility in managing personal work time due to the remote nature.
• Global Team Interaction: Opportunities to collaborate with colleagues from diverse cultural backgrounds and time zones, fostering a rich learning environment.
• Tools and Technology: Access to industry-standard design and project management software is essential.

Work Schedule: Full-time, with an emphasis on remote flexibility. While core collaboration times might be necessary, individuals can largely manage their schedules to align with project needs and personal productivity.

📝 Enhancement Note: The "digital nomad" culture implies a work environment that values autonomy, self-discipline, and results over traditional office presence. Candidates should be comfortable working asynchronously and managing their time effectively across different time zones when collaborating with global teams.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or recruiter call to assess basic qualifications, English proficiency, and cultural fit.
2. Hiring Manager/Team Interview: Discussion with the hiring manager and potentially team members to dive deeper into experience, skills, and approach to product design and operations. Expect questions about past projects, problem-solving methodologies, and collaboration.
3. Portfolio Presentation/Design Challenge: Candidates will likely be asked to present their portfolio, detailing specific projects, their design process, and the impact of their work. A practical design challenge or case study might also be part of this stage to assess hands-on skills and problem-solving abilities in a real-world context.
4. Final Interview: Potentially with senior leadership or cross-functional stakeholders to evaluate strategic thinking, cultural alignment, and overall fit within the organization.

Portfolio Review Tips:

• Structure for Operations: Organize your portfolio to clearly articulate the "problem, process, and outcome" for each project. Highlight how you used data and research to inform your design decisions.
• Showcase Documentation: Include examples of technical documentation, style guides, or user flow diagrams you've created. This demonstrates your ability to support the operational aspects of design.
• Quantify Impact: Whenever possible, use metrics (e.g., increased conversion rates, reduced bounce rates, improved user satisfaction scores) to demonstrate the tangible impact of your design work.
• Figma Proficiency: Be prepared to walk through your Figma files, explaining your design system, component usage, and prototyping capabilities.
• Storytelling: Narrate your design journey, emphasizing your role, the challenges faced, and how you creatively and operationally overcame them.

Challenge Preparation:

• Understand the User: If given a design challenge, focus on identifying the target user and their needs before jumping into solutions.
• Process Over Perfection: Demonstrate a structured thinking process, even if you don't have time to polish every pixel. Show how you would approach the problem operationally.
• Data & Metrics: Consider how you would measure the success of your proposed solution and what data you would need.
• Communication: Clearly articulate your thought process, design rationale, and any assumptions you make.

📝 Enhancement Note: Given the emphasis on "data collection, analysis, and research" and "provision of high-quality Design and Technical documentation," interviewers will likely probe into the candidate’s process and operational discipline. Be prepared to discuss how you manage design projects, document your work, and collaborate with engineering teams, demonstrating a blend of creative and operational excellence.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and maintaining design systems. Proficiency is a must.
• JIRA: Used for project management, task tracking, and workflow management, especially in collaboration with development teams.
• Confluence: For creating and sharing technical documentation, project plans, and knowledge base articles.

Analytics & Reporting:

• While not explicitly listed as required tools for the designer, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) would be highly beneficial for understanding user behavior and product performance metrics.
• Experience with A/B testing tools is also advantageous for validating design hypotheses.

CRM & Automation:

• Less directly relevant for a Senior Product Designer, but understanding how user data flows from CRM systems into product usage analytics can provide valuable context.

📝 Enhancement Note: The explicit requirement for Figma, JIRA, and Confluence highlights the operational tools this role will heavily utilize. Candidates should be comfortable navigating these platforms for design execution, project tracking, and documentation, demonstrating an understanding of how design integrates into broader development workflows.

👥 Team Culture & Values

Operations Values:

• Trust: Encouraged to be open and authentic ("speak up and be our true selves").
• Challenge: Embraced as an opportunity for growth and improvement.
• Ownership: Taking responsibility for ideas and initiatives that one believes in.
• Enthusiasm for Change: A proactive approach to continuous improvement and adaptation ("always looking to make things better").

Collaboration Style:

• Cross-functional Integration: Close collaboration with development teams is a core aspect of the role, requiring clear communication and shared understanding of project goals.
• Data-Informed Feedback: Feedback and design iterations are expected to be informed by data analysis and user research findings.
• Proactive Communication: Given the remote and distributed nature of the teams, proactive communication and clear documentation are crucial for effective collaboration.
• Shared Ownership: The emphasis on ownership suggests a culture where team members feel empowered to contribute to product success and are accountable for their contributions.

📝 Enhancement Note: The company's stated values – trust, challenge, ownership, and enthusiasm for change – are key indicators of the desired team culture. Candidates whose work style aligns with these values, particularly ownership and a proactive approach to improvement, will likely integrate well into the team and contribute effectively to the operational rhythm of product development.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong communication with a globally distributed team across different time zones can be challenging.
• Data Interpretation: Translating complex business and user data into actionable design insights requires strong analytical skills and critical thinking.
• Balancing User Needs with Business Goals: Finding the optimal balance between user experience and business objectives within a fast-paced product environment.
• Documentation Rigor: Maintaining high standards for design and technical documentation consistently can be demanding.

Learning & Development Opportunities:

• Advanced Design Skills: Exposure to diverse B2C products and user bases within SDG's portfolio offers opportunities to hone design craft.
• Data Analytics & UX Research: Deepening expertise in user research methodologies and data analysis through practical application and potential internal training.
• Product Strategy Influence: Gaining experience in shaping product strategy by leveraging data-driven insights and user feedback.
• Cross-Cultural Collaboration: Developing strong intercultural communication and collaboration skills by working with a global team.
• Industry Trends: Staying abreast of advancements in AI, game mechanics, and video streaming technologies relevant to the social discovery space.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic tech companies, particularly those with a remote and global structure. The growth opportunities are significant, offering a path for specialization, leadership, and broad exposure to different facets of product development and company operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used product metrics and UX metrics to significantly influence a product decision. What was the outcome?" (Focus on data analysis and impact).
• "How do you approach gathering and documenting requirements from stakeholders for a new feature? Can you provide an example of your technical documentation?" (Focus on process and documentation).
• "Walk me through a complex B2C product you designed. What were the key challenges, your design process, and how did you measure success?" (Focus on portfolio presentation and problem-solving).
• "How do you handle disagreements with product managers or developers regarding design decisions? How do you ensure your designs are implemented accurately?" (Focus on collaboration and operational execution).

Company & Culture Questions:

• "What interests you about Social Discovery Group and the Cupid Media team specifically?" (Research company mission and brand).
• "How do you embody our core values of trust, challenge, ownership, and enthusiasm for change in your daily work?" (Align your experiences with their values).
• "Describe your experience working in a remote or distributed team environment. What are your strategies for effective collaboration?" (Highlight remote work best practices).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation with a clear beginning (problem/opportunity), middle (process, research, design iterations, documentation), and end (solution, impact, learnings).
• Highlight Operational Aspects: Explicitly discuss your documentation process, how you used data, and your collaboration methods with engineering.
• Show, Don't Just Tell: Use visuals effectively. Walk through your Figma prototypes and design files to demonstrate your skills and process.
• Quantify Results: Be ready to discuss the metrics that demonstrate the success of your designs and your contribution to business objectives.

📝 Enhancement Note: Prepare thoroughly for questions that assess your understanding of design operations, data utilization, and your ability to work autonomously and collaboratively within a structured process. Demonstrating a clear, repeatable design process and the ability to document it effectively will be key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Breezy HR link.
• Curate Your Portfolio: Select projects that best showcase your B2C product design experience, data-driven decision-making, and documentation skills. Ensure your portfolio clearly articulates your process (research, ideation, iteration, implementation support) and quantifies the impact of your work.
• Tailor Your Resume: Highlight keywords related to UI/UX design, user research, data analysis, Figma, JIRA, Confluence, technical documentation, and B2C product experience. Quantify achievements where possible.
• Prepare for Presentation: Practice presenting your portfolio, focusing on key projects that demonstrate your ability to handle complex design challenges and collaborate effectively with development teams. Be ready to discuss your design process and operational workflows in detail.
• Research SDG: Familiarize yourself with Social Discovery Group's mission, brands, and culture. Understand their focus on social connection, AI, and their global, digital nomad workforce to articulate your interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.