Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Roblox
Location: San Mateo, CA, United States
Job Type: Full-time
Category: Product Design & User Experience
Date Posted: October 17, 2025
Experience Level: 8+ Years
Remote Status: Hybrid

🚀 Role Summary

• Lead the design and development of end-to-end social sharing products within Roblox's core player application, focusing on immersive experience sharing.
• Define and drive the UX design strategy and contribute significantly to the product roadmap for core social features, ensuring alignment with business objectives and user needs.
• Innovate on zero-to-one social sharing features, creating industry-leading metaverse platform experiences that foster user creativity and community engagement.
• Mentor and guide junior designers, fostering a collaborative and high-craft design culture while ensuring consistency and scalability through the Foundation Design Systems team.
• Leverage deep user understanding, industry knowledge, and data-driven insights to optimize user flows, connection opportunities, and the social graph for enhanced community interaction.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on social experiences within a metaverse platform. The responsibilities highlight strategic leadership, innovation, mentorship, and deep collaboration, indicating a significant impact on the product's social ecosystem and a need for a designer with a comprehensive understanding of user behavior, gaming culture, and complex system design.

📈 Primary Responsibilities

• Define and articulate the UX design strategy and contribute to the product roadmap for core social surfaces on Roblox, ensuring a cohesive and engaging user experience.
• Develop a profound understanding of user needs, behaviors, and motivations across diverse demographics (younger players, teens, adults, creators, brands) to inform and champion design decisions.
• Bring a fresh perspective and deep industry knowledge to the social experience design, driving innovation and setting new standards for immersive platform interactions.
• Create visually compelling and intuitive user interfaces across various devices and surfaces, ensuring a high-craft, globally consistent experience for a diverse user base.
• Collaborate closely with the Foundation Design Systems team to co-develop new patterns and UI components, ensuring design consistency, scalability, and efficient implementation.
• Understand and strategically leverage the nuances of different user groups to create a social strategy that effectively serves all audiences, fostering deep online friendships and connections.
• Optimize user flows, connection opportunities, and the social graph to enhance and deepen community engagement and user retention on the Roblox platform.
• Utilize analytics and user feedback to identify pain points, validate design hypotheses, and implement data-driven improvements that elevate the social experience.
• Provide mentorship, guidance, and constructive feedback to junior designers, fostering a collaborative, innovative, and high-quality design culture.
• Collaborate effectively with cross-functional teams (Product, Research, Data Science, Engineering), influencing and aligning design decisions to achieve shared product goals.
• Partner with engineering teams by providing high-quality design specifications and actively participating in implementation reviews to ensure the delivery of a high-quality, high-craft user experience.
• Present design journeys, strategies, and key decisions at the team level, effectively communicating rationale and impact to stakeholders.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role requiring not just design execution but also strategic input, roadmap contribution, and team leadership. The emphasis on understanding diverse user groups and optimizing the social graph points to a complex and impactful role within the Roblox ecosystem.

🎓 Skills & Qualifications

Education: A Bachelor's degree or equivalent in Product Design, User Experience Design, Fine Arts, Graphic Design, or a related field is required.

Experience: Proven experience of 8+ years in UX/UI design, with a strong track record of delivering innovative consumer social experiences and end-to-end system thinking.

Required Skills:

• Exceptional visual design skills and a deep understanding of user-centered design thinking, demonstrated through a strong portfolio.
• Proficiency in industry-standard design tools including Figma, Adobe Creative Suite, and familiarity with 3D design software like Blender or Maya.
• Expertise in developing comprehensive and connected user experiences through end-to-end systems thinking.
• Solid understanding of user-centered design principles, best practices, and their application in consumer-facing products.
• Expert knowledge of communication design patterns and their effective application in digital interfaces.
• Proactive problem-solving and project management skills, with the ability to lead design initiatives and inspire a team.
• Collaborative mentality with a proven ability to work cross-functionally and influence design decisions across diverse teams.
• A deep understanding and passion for the gaming industry, with specific knowledge of user-generated content platforms like Roblox.
• Keen interest in user experience trends, industry advancements, and emerging technologies relevant to social and immersive platforms.
• Ability to balance business objectives, user needs, and technical constraints to deliver effective design solutions.

Preferred Skills:

• Familiarity with e-commerce, 3D Avatar creation, and gaming experiences.
• Experience working with and contributing to design systems.
• Ability to leverage analytics and user feedback to drive design iterations and improvements.
• Experience in data-driven improvement methodologies and user research synthesis.

📝 Enhancement Note: The experience requirement of 8+ years combined with the need for a strong portfolio and specific tool proficiency suggests a highly experienced candidate capable of independent work and leadership. The mention of 3D design tools hints at the immersive nature of Roblox's platform and potential for advanced visual design work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong track record of designing and shipping innovative consumer social experiences, with a focus on user engagement and community building.
• Present case studies that demonstrate end-to-end systems thinking, illustrating how complex user needs were translated into comprehensive, connected user experiences.
• Highlight exceptional visual design skills and user-centered design thinking through visually compelling and intuitive interface designs.
• Include examples of designs that effectively balance business objectives, user needs, and technical constraints, showcasing practical problem-solving abilities.
• Demonstrate experience with data-driven improvements, including how user feedback and analytics were leveraged to iterate and enhance designs.

Process Documentation:

• Detail your process for user research, ideation, wireframing, prototyping, and high-fidelity visual design, emphasizing user-centered methodologies.
• Explain your approach to collaborating with cross-functional teams (Product, Engineering, Research, Data Science) throughout the design lifecycle.
• Illustrate your experience contributing to or building design systems, including the creation and utilization of design patterns and UI components.
• Provide examples of how you have optimized user flows and system interactions to enhance user engagement and achieve specific product goals.

📝 Enhancement Note: For a Senior Product Designer role, particularly in a company like Roblox, the portfolio is critical. It should not only showcase visual polish but also demonstrate strategic thinking, problem-solving capabilities, and a deep understanding of user psychology within social and gaming contexts. The emphasis on "end-to-end systems thinking" and "data-driven improvements" suggests a need for quantifiable results and a methodical approach to design.

💵 Compensation & Benefits

Salary Range: The annual base salary range for this position in San Mateo, CA, is $210,500 to $250,710 USD.

Benefits:

• Equity Compensation: Opportunity to receive company stock, aligning personal success with company growth.
• Comprehensive Health & Wellness: Details available on the Roblox Total Rewards page, likely including medical, dental, and vision insurance.
• Retirement Savings Plan: Likely includes a 401(k) or similar plan, with potential company matching.
• Paid Time Off: Generous PTO policy, including vacation, sick leave, and holidays.
• Professional Development: Opportunities for training, conferences, and continuous learning to support career growth.
• Additional Perks: May include wellness programs, commuter benefits, and employee assistance programs.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The role operates on a hybrid work arrangement.

📝 Enhancement Note: The provided salary range is specific and competitive for a Senior Product Designer role in the San Francisco Bay Area. The mention of "equity compensation" is a significant benefit for senior roles at publicly traded or high-growth companies like Roblox. The hybrid work arrangement details are also crucial for candidates evaluating work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Gaming, Social Platforms, User-Generated Content. Roblox operates at the intersection of these dynamic sectors, creating a unique environment focused on innovation, community, and the future of digital interaction.

Company Size: Roblox is a large, established company with a significant global presence, employing a substantial number of people. This implies a structured environment with established processes, but also ample opportunity for impact due to the scale of its operations.

Founded: Roblox was founded in 2004. Its history is rooted in empowering creators and fostering a vibrant community, evolving into a leading metaverse platform. This long-standing mission influences its culture, emphasizing user-centricity and long-term vision.

Team Structure:

• The Social Design team is likely composed of talented designers, researchers, product managers, and data scientists dedicated to enhancing the social fabric of Roblox.
• Reporting structures are professional and hierarchical, with senior designers like this role mentoring junior members and reporting to Design Leads or Directors.
• Cross-functional collaboration is paramount, with designers working closely with Product Management, Engineering, and Research to bring features to life.

Methodology:

• Data-driven decision-making is a cornerstone, with a strong emphasis on analyzing user behavior, feedback, and platform metrics to inform design choices and optimize experiences.
• Agile methodologies are likely employed for product development, allowing for iterative design, testing, and rapid deployment of features.
• A strong focus on user empathy and understanding diverse user needs guides the design process, ensuring that experiences are inclusive and engaging for a global audience.

Company Website: https://www.roblox.com/

📝 Enhancement Note: Understanding Roblox's position as a leader in the metaverse and user-generated content space is key. The company's culture likely values creativity, community, safety, and innovation, all of which will influence the design approach for social features. The scale of the company suggests opportunities for broad impact and career growth.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position within the Product Design discipline. It signifies a high level of expertise, strategic thinking, and the ability to operate with significant autonomy. A Senior Product Designer is expected to not only excel in craft but also to influence product direction, mentor others, and contribute to the overall design strategy.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Director of Product Design, who oversees a specific product area or team. They will also collaborate closely with Product Managers, Engineering Leads, and other stakeholders within the Social product team.

Operations Impact: The Senior Product Designer will have a direct and substantial impact on the user experience of millions of Roblox players worldwide. By designing and optimizing social sharing features, they will influence user engagement, community growth, the formation of online friendships, and the overall perception and usability of the Roblox platform. Their work directly contributes to the company's mission of connecting people and fostering positive interactions.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially move into a Lead Designer or Managerial role.
• Specialization: Deepen expertise in specific areas of social design, metaverse experiences, or user-generated content platforms.
• Cross-Functional Mobility: Gain exposure to product strategy, engineering challenges, and user research methodologies, potentially leading to broader product roles.
• Industry Recognition: Contribute to industry-leading designs that set benchmarks for social interaction in immersive digital environments.
• Continuous Learning: Access to internal training, external conferences, and resources to stay abreast of the latest trends in design, gaming, and technology.

📝 Enhancement Note: For a senior role at a company like Roblox, career progression often involves increased scope of influence, leadership opportunities, and specialization. The "operations" aspect here relates to the operational excellence of the design function and its contribution to the business's operational success through user engagement and platform growth.

🌐 Work Environment

Office Type: Roblox operates a hybrid work model. This typically involves a mix of remote work and in-office presence, with specific days designated for collaboration at the office.

Office Location(s): The primary office location for this role is San Mateo, CA. Roblox may have other office locations, but this specific position is based in San Mateo.

Workspace Context:

• The San Mateo office is likely a modern, collaborative workspace designed to facilitate teamwork and innovation.
• Expect access to state-of-the-art design tools and technology, supporting a high-quality design output.
• The environment will foster frequent interaction with cross-functional teams (Product, Engineering, Research), encouraging a shared understanding and cohesive approach to product development.
• Opportunities for informal interactions and brainstorming sessions will be abundant, leveraging the physical presence for team building and idea generation.

Work Schedule: The hybrid work schedule requires in-office presence on Tuesdays, Wednesdays, and Thursdays, with optional remote work on Mondays and Fridays. This structure aims to balance focused individual work with collaborative team activities.

📝 Enhancement Note: The hybrid model, with its specific in-office days, is a key aspect of the work environment. Candidates should consider how this structure aligns with their personal preferences and work style, especially concerning collaboration and focused work time.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess initial fit, experience, and salary expectations.
• Portfolio Review & Skill Assessment: A core interview with hiring managers and/or senior designers. This will involve a deep dive into your portfolio, focusing on specific case studies that demonstrate your end-to-end design process, problem-solving skills, and craft. Expect to discuss your design choices, rationale, and the impact of your work.
• Cross-Functional Interview: Meetings with Product Managers, Engineers, and potentially Researchers to evaluate your ability to collaborate, communicate effectively, and understand technical constraints and business goals.
• Design Challenge (Potential): You may be asked to complete a take-home design exercise or a live design critique/problem-solving session. This assesses your approach to ambiguous problems, your design thinking, and your ability to articulate solutions under pressure.
• Final Round: Typically with senior leadership (e.g., Director of Design, VP of Product) to discuss overall vision, cultural fit, and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest, most relevant case studies that showcase your experience with social features, consumer products, and complex systems. Prioritize projects where you had significant ownership and impact.
• Tell a Story: For each case study, clearly articulate the problem, your role, your process (research, ideation, design, testing), the solutions you developed, and—crucially—the impact and outcomes (quantifiable metrics when possible).
• Highlight Social & Gaming Expertise: Emphasize projects that demonstrate your understanding of user behavior in social contexts, community building, and the gaming industry.
• Showcase Craft & Systems Thinking: Ensure your visual design is polished and that you can articulate how your designs fit into a larger system and contribute to a cohesive user experience.
• Be Ready for Deep Dives: Anticipate detailed questions about your decision-making process, trade-offs you made, and how you handled feedback or challenges.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Roblox, its user base, and its existing social features. Identify potential areas for improvement or innovation.
• Focus on Process: Demonstrate a clear, user-centered design process. Document your assumptions, research methods, ideation, and design rationale.
• Prioritize Solutions: Given time constraints, focus on delivering a well-thought-out core solution rather than trying to solve every possible problem.
• Articulate Trade-offs: Be prepared to discuss the trade-offs you made and why, considering business goals, user needs, and technical feasibility.
• Practice Presentation: Rehearse presenting your work concisely and confidently, anticipating questions and being ready to defend your design decisions.

📝 Enhancement Note: The interview process for a senior design role at a company like Roblox is rigorous. It will heavily rely on the candidate's portfolio to demonstrate not just design skills but also strategic thinking, collaboration, and a deep understanding of the product and its users. Preparing specific examples of social design impact will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency in creating complex components, auto-layout, and design system integration is expected.
• Adobe Creative Suite: Photoshop and Illustrator for asset creation, image editing, and visual polish.
• Blender/Maya (or similar 3D software): Familiarity is preferred, indicating an understanding of 3D asset creation and its application within Roblox's immersive environment.

Analytics & Reporting:

• Data Analysis Tools (e.g., Amplitude, Mixpanel, Tableau): Ability to interpret user analytics, understand user behavior patterns, and leverage data to inform design decisions and measure impact.
• User Feedback Platforms: Experience with tools or processes for collecting, synthesizing, and acting upon user feedback (e.g., surveys, user interviews, feedback forums).

CRM & Automation:

• While not directly a CRM/Automation role, understanding how design impacts user journeys managed by CRM and marketing automation systems can be beneficial for a holistic view of the user lifecycle.

📝 Enhancement Note: Proficiency in Figma is standard for modern UX/UI roles. The mention of 3D software like Blender or Maya is a strong indicator of the platform's immersive nature and the expectation for designers to potentially engage with or understand 3D asset creation and integration. Experience with analytics tools is crucial for demonstrating data-driven design practices.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user, ensuring that designs are intuitive, engaging, and meet diverse user needs.
• Innovation & Creativity: A culture that encourages pushing boundaries, exploring new ideas, and developing novel solutions for social interaction in digital spaces.
• Collaboration & Teamwork: Strong emphasis on working effectively with cross-functional teams, sharing knowledge, and supporting colleagues to achieve shared goals.
• Craftsmanship & Quality: A dedication to high-quality design execution, attention to detail, and delivering polished, user-friendly experiences.
• Data-Informed Decisions: Utilizing data and user research to validate hypotheses, measure impact, and drive continuous improvement in product design.
• Inclusivity & Safety: A commitment to designing experiences that are safe, accessible, and welcoming to a global and diverse user base.

Collaboration Style:

• Cross-Functional Integration: Designers are embedded within product teams, working hand-in-hand with Product Managers, Engineers, and Researchers from ideation through launch and iteration.
• Open Communication: An environment that encourages open dialogue, constructive feedback, and proactive sharing of insights and challenges.
• Design Reviews: Regular design critiques and reviews are standard practice, fostering a culture of shared learning and collective improvement.
• Systemic Thinking: A collaborative approach to understanding how individual features and components contribute to the overall user experience and platform ecosystem.

📝 Enhancement Note: Roblox's core values likely revolve around community, creativity, and user experience. The design team's culture will reflect these, emphasizing collaborative problem-solving, user advocacy, and a high standard of creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Social Experiences: Designing for a massive, global user base with diverse needs and behaviors presents significant scaling challenges in terms of usability, performance, and content moderation.
• Balancing Diverse User Needs: Catering to a wide range of users, from young children to adult creators, requires careful consideration of age-appropriateness, safety, and feature accessibility.
• Innovation in a Growing Metaverse: Staying ahead of trends and innovating in the rapidly evolving metaverse space while maintaining platform consistency and core functionality.
• Technical Constraints: Effectively translating complex social and 3D design concepts into feasible engineering solutions within platform limitations.
• Defining "Zero-to-One" Features: Conceptualizing and bringing entirely new social interaction paradigms to life within an established platform requires significant vision and risk-taking.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore cutting-edge UX/UI methodologies, particularly in immersive and social design spaces.
• Mentorship Programs: Formal and informal mentorship opportunities with experienced designers and leaders within Roblox.
• Industry Conferences & Workshops: Support for attending relevant design conferences and professional development workshops to stay current with industry advancements.
• Cross-Disciplinary Learning: Exposure to product strategy, game design principles, and data science to broaden understanding of the product development ecosystem.
• Leadership Track: Potential for growth into design leadership roles, including managing teams, defining design strategy, and influencing product vision.

📝 Enhancement Note: The challenges inherent in a role at Roblox are tied to its scale, user diversity, and position at the forefront of the metaverse. Growth opportunities will focus on leveraging these challenges as learning experiences and pathways to increased responsibility and expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex social feature from concept to launch. What were the biggest challenges, and how did you overcome them?" (Focus on your process, decision-making, and impact.)
• "How would you approach designing a new social sharing feature for Roblox, considering our diverse user base and the platform's immersive nature?" (Demonstrate your research, ideation, and strategic thinking.)
• "Walk us through a case study from your portfolio that best represents your ability to balance user needs, business goals, and technical constraints." (Be ready to discuss trade-offs and rationale.)

Company & Culture Questions:

• "What excites you most about Roblox and its mission to connect people in the metaverse?" (Show genuine interest and research.)
• "How do you ensure inclusivity and safety in your designs, especially when designing for a young audience?" (Highlight your understanding of ethical design principles.)
• "Describe your ideal collaboration style with Product Managers and Engineers. How do you handle disagreements?" (Focus on communication, empathy, and problem-solving.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem statement, your role and responsibilities, your design process (discovery, ideation, iteration, validation), your solutions, and the measured impact.
• Emphasize "Why": Be prepared to articulate the rationale behind every significant design decision you made. Why this approach? Why this visual style? Why these user flows?
• Showcase Impact: Quantify results whenever possible (e.g., increased engagement, conversion rates, reduced friction). If quantitative data isn't available, provide qualitative insights and user feedback.
• Highlight Collaboration: Explicitly mention how you collaborated with other teams (PM, Eng, Research) and how that collaboration influenced the final outcome.
• Be Concise and Engaging: Practice your presentation to be clear, compelling, and within the allotted time. Use visuals effectively to tell your story.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design skills but also strategic thinking, collaboration, and a deep understanding of Roblox's unique platform and user base. The portfolio presentation is the centerpiece, so extensive practice is recommended.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the official Roblox Careers portal via the provided URL.
• Portfolio Customization: Ensure your portfolio prominently features at least 2-3 case studies that directly relate to social features, consumer-facing applications, and ideally, gaming or immersive experiences. Tailor your case study descriptions to highlight your understanding of user engagement, community building, and complex system design.
• Resume Optimization: Update your resume to clearly articulate your 8+ years of experience, emphasizing achievements in UX/UI design, social product innovation, and cross-functional collaboration. Use keywords from the job description such as "social sharing," "user-centered design," "design systems," and "metaverse."
• Interview Preparation: Thoroughly review your portfolio and prepare to discuss your design process, rationale, and the impact of your work in detail. Practice presenting your case studies concisely and confidently, anticipating questions about your strategic thinking and problem-solving abilities.
• Company Research: Deeply research Roblox's platform, its target audiences, its mission, and its current social features. Understand the competitive landscape and be prepared to discuss your vision for enhancing social experiences on Roblox.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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