Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: RBC (Dr.Bill)

Location: Toronto, Ontario, Canada

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2025-11-27

Experience Level: 5-10 Years (Mid to Senior Level)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design direction and vision for Dr.Bill's medical billing applications, focusing on creating seamless and intuitive user experiences for healthcare professionals.

• Drive innovative product design solutions that directly impact key business metrics such as Gross Billings and user efficiencies, aligning with overarching product and business objectives.

• Translate complex user needs and business requirements into detailed design artifacts, including wireframes, prototypes, and high-fidelity visual designs, ensuring a user-first approach throughout the product development lifecycle.

• Champion design excellence by owning the overall quality of UX/UI standards, ensuring consistency with Dr.Bill's brand identity and positively influencing product metrics and KPIs.

📝 Enhancement Note: The role of Senior Product Designer at Dr.Bill, an RBCx company, is positioned as a critical leadership function within the design team. It goes beyond execution to encompass strategic direction, mentorship, and advocacy for design within the organization. The emphasis on "Gross Billings" as a North Star metric indicates a strong connection between design outcomes and business revenue, requiring a designer with commercial acumen and a data-informed approach.

📈 Primary Responsibilities

• Lead the end-to-end customer journey strategy for Dr.Bill's platforms, from initial concept and user research through to iterative optimization, utilizing data-driven insights and user feedback.

• Execute detailed design solutions, creating wireframes, interactive prototypes, and high-fidelity visual designs that facilitate efficient collaboration with Product, Engineering, Marketing, and other stakeholders.

• Maintain and elevate the quality of design output, ensuring that Dr.Bill's digital products set new standards for UX and UI in the Canadian Healthcare sector.

• Collaborate with the Research team to lead user research initiatives, validate design hypotheses, and ensure that all design deliverables are deeply user-centric and address the specific needs of healthcare professionals.

• Implement and refine design processes, including design reviews, hand-off procedures, and best practices, to foster efficiency and quality within the design team and cross-functional partners.

• Provide guidance, mentorship, and inspiration to other designers, fostering a culture of continuous learning, excellence in craft, and innovative design thinking.

• Act as a design advocate, effectively communicating design concepts, decisions, and their strategic value to stakeholders through compelling storytelling and clear articulation.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on design execution. The explicit mention of "driving innovative solutions that increase Gross Billings" and "improving user efficiencies" signifies a performance-oriented design role where design impact is quantifiable. The emphasis on "end-to-end customer journey strategy" and "service design mindset" suggests a holistic approach to user experience, extending beyond the digital interface to encompass all client touchpoints.

🎓 Skills & Qualifications

Education: Undergraduate degree in Design (e.g., Interaction Design, Visual Communications, Product Design, Industrial Design) or a related field, or equivalent practical experience.

Experience: 5-7 years of experience creating impactful digital products, with a demonstrated ability to influence Product and Business metrics.

Required Skills:

• A strong portfolio showcasing strategic thinking, creative problem-solving, and polished design work that has demonstrably influenced product and business metrics.

• Mastery of industry-standard design tools such as Figma, Adobe Creative Suite, and other relevant prototyping and design software.

• Proven ability to effectively pitch design ideas, inspire cross-functional teams, and proficiently give and receive constructive feedback.

• Extensive experience in crafting user experiences from initial concept through to successful launch, consistently maintaining a user-first mindset.

• Deep understanding of fundamental design principles, including typography, color theory, layout, and the creation of engaging visuals.

• Skilled in streamlining and optimizing design processes, from design reviews to developer hand-offs, with a proactive approach to identifying and implementing improvements.

• Comfort in asking probing questions ("why?") to drive data-informed decision-making and uncover unique solutions for healthcare professionals.

• Experience designing holistic, end-to-end customer journeys with a service design mindset, considering all touchpoints (web, app, email, support, etc.).

• An adaptive and innovative mindset capable of generating fresh ideas for how design can enhance the lives of health professionals and simplify medical billing.

• A deep collaborative approach to problem-solving, with the ability to build strong relationships, actively listen, and work effectively with others to advance business objectives.

• Advocacy for continuous and iterative improvement, demonstrating comfort and proficiency with design thinking and agile methodologies.

Preferred Skills:

• Experience in Banking or Financial Services, particularly within large, matrixed organizations or fintech/startup environments.

• Experience designing digital Healthcare or B2B SaaS applications.

• Familiarity with Webflow, Framer, or other low-code/no-code development tools.

• A strong understanding of Accessibility and Inclusive Design practices.

• Ability to leverage illustration and/or motion design to create engaging visuals and animations.

📝 Enhancement Note: The "Must-Haves" section implies a need for a highly experienced and strategic designer who can not only execute high-quality design but also drive design strategy and influence business outcomes. The requirement for a strong portfolio that "influenced Product and Business metrics" is a key differentiator, signaling that candidates should prepare to showcase quantitative impact. The "Nice-to-Haves" suggest that experience in regulated or complex industries like healthcare and finance, or in SaaS environments, will be advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate strategic thinking by showcasing how your design solutions addressed specific business challenges or user needs, ideally with a focus on efficiency or revenue generation.

• Present compelling case studies that clearly articulate the problem, your design process, your role, the solutions you developed, and the measurable impact these solutions had on product or business metrics (e.g., conversion rates, user engagement, efficiency gains).

• Highlight your proficiency in end-to-end design execution, from initial wireframes and user flows to high-fidelity prototypes and final visual designs, showing a range of deliverables.

Process Documentation:

• Showcase examples of how you have implemented or refined design processes, such as design critiques, user testing methodologies, or developer hand-off procedures, to improve team efficiency and design quality.

• Provide evidence of your ability to work effectively within agile development frameworks, demonstrating adaptability and iterative design approaches.

• Illustrate your approach to user research and validation, explaining how you gather insights and use them to inform and iterate on design decisions.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to go beyond aesthetic appeal to demonstrate strategic impact and process mastery. The emphasis on "influencing Product and Business metrics" and "end-to-end customer journey strategy" means candidates should curate case studies that clearly link their design contributions to tangible outcomes, showcasing their ability to think holistically and drive business value.

💵 Compensation & Benefits

Salary Range: Based on RBC's typical compensation structures for senior professional roles in Toronto and the specified experience level (5-7 years), a competitive annual salary range for a Senior Product Designer in Toronto would likely fall between CAD $95,000 and CAD $130,000. This estimate is informed by industry benchmarks for similar roles in major Canadian financial hubs, considering the company's size and the specialized nature of the role within the fintech/healthcare tech sector.

Benefits:

• Comprehensive Total Rewards Program: This encompasses competitive base salary, potential bonuses, and a flexible benefits package designed to support employee well-being.

• Bonuses: Performance-based bonuses are likely offered, reflecting individual and company success.

• Flexible Benefits: A customizable benefits plan that may include health and dental coverage, vision care, wellness programs, and other perks tailored to employee needs.

• Career Development Support: Access to a dedicated manager for personalized career growth planning, coaching, and support from leadership within Strategic Design for additional development opportunities.

• Agile and Collaborative Environment: A work environment that promotes teamwork, innovation, and efficiency, with the necessary tools to facilitate effective collaboration and design execution.

Working Hours: The standard full-time work week is 37.5 hours. While the role is primarily on-site, there may be a degree of flexibility in scheduling to accommodate project needs and work-life balance, consistent with agile methodologies.

📝 Enhancement Note: Salary estimates are based on publicly available data for Senior Product Designer roles in Toronto, Canada, considering the 5-7 years of experience required and the industry (Financial Services/Fintech). The benefits list is directly extracted from the job description, emphasizing the comprehensive nature of RBC's offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking), Technology (Fintech), Healthcare Technology. RBCx is RBC's venture arm, focusing on innovation and growth in emerging sectors. Dr.Bill operates within the intersection of healthcare and financial technology, providing medical billing solutions.

Company Size: RBC is a large, global financial institution. Dr.Bill, as an RBCx company with a startup mindset, offers the agility and fast-paced environment of a growing tech company while being backed by the resources of a major bank. The specific size of the Dr.Bill team is not detailed but is implied to be a growing, focused unit.

Founded: RBC was founded in 1864. Dr.Bill's founding date is not specified, but its acquisition or integration into RBCx suggests a more recent operational focus within the RBC ecosystem.

Team Structure:

• The design team is likely part of a broader Product or Technology department within Dr.Bill.

• As a Senior Designer, you will report to a Design Lead or Head of Product/Design, with direct mentorship responsibilities for junior designers.

Methodology:

• Data-Driven Decision Making: Emphasis on using data and insights to inform design choices and validate hypotheses, aligning with Dr.Bill's "ask why" culture.

• Agile and Iterative Design: The team supports continuous and iterative improvement, utilizing design thinking and agile methods to adapt and evolve products.

• User-Centricity: A strong focus on understanding and meeting the needs of healthcare professionals through research and validation.

Company Website: https://www.rbc.com/ and https://www.dr-bill.ca/

📝 Enhancement Note: The description positions Dr.Bill as a high-growth entity within RBCx, aiming to blend startup agility with the stability and resources of a large financial institution. This dual nature is key for candidates to understand – they can expect innovation and speed, but with the backing and established processes of RBC. The industry mix (Fintech, Healthcare, Banking) is significant and points to a complex regulatory and user environment.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Product Designer, indicating a mid-to-senior level position. It requires significant experience and the ability to operate with a high degree of autonomy, influence strategy, and mentor others. The role is pivotal in defining the user experience and visual identity of Dr.Bill's products.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product, Design Lead, or a similar senior management role within the Dr.Bill team. They will also have direct mentorship responsibilities for other designers, indicating a potential pathway to team leadership.

Operations Impact: The Senior Product Designer's impact is directly tied to improving the efficiency and financial well-being of healthcare professionals through better billing processes. Their work is expected to influence key business metrics like Gross Billings and user satisfaction, demonstrating a direct link between design and business success within the healthcare tech space.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a Design Lead or Managerial role, overseeing design strategy and teams, with support from RBC's leadership development programs.

• Skill Specialization: Potential to deepen expertise in areas like service design, accessibility, motion design, or specific B2B SaaS/Healthcare UX challenges, leveraging Dr.Bill's unique market position.

• Cross-Functional Impact: Gaining experience in a complex, regulated industry (healthcare/finance) and contributing to a high-growth fintech venture backed by a major bank provides a unique career trajectory and broadens professional experience.

• Mentorship: Formal and informal mentorship opportunities with senior design leaders at RBC and within the Dr.Bill team.

📝 Enhancement Note: The Senior Product Designer role offers a clear growth path, not just in design execution but also in leadership and strategic influence. The combination of a startup environment with a large corporate backing provides unique opportunities for skill diversification and career advancement within the fintech and healthcare sectors.

🌐 Work Environment

Office Type: The role is based in Toronto and is described as "On-site," indicating a primary expectation of working from the RBC office located at 20 King St W, Toronto. This suggests a traditional office setup that fosters in-person collaboration.

Office Location(s):

• Primary Location: 20 King St W, Toronto, Ontario, Canada. This is a central downtown Toronto location, implying access to public transportation and a vibrant urban setting.

Workspace Context:

• Collaborative Environment: The office space is likely designed to encourage collaboration among design, product, and engineering teams, with meeting rooms and open spaces conducive to brainstorming and design reviews.

• Tools & Technology: Employees will have access to the necessary design tools and technology, including industry-standard software like Figma and Adobe Creative Suite, as well as communication and project management platforms.

• Team Interaction: Expect regular face-to-face interaction with colleagues, fostering strong working relationships and knowledge sharing within the Dr.Bill team and potentially with other RBCx initiatives.

Work Schedule: The standard work schedule is 37.5 hours per week. While on-site, there may be some flexibility in daily start and end times, aligning with agile project demands and the need for efficient workflow management.

📝 Enhancement Note: The "On-site" designation is explicit, suggesting that remote work is not the primary mode for this role. The Toronto location at 20 King St W is a prominent downtown address, indicating a professional and accessible work environment. The description implies a workspace designed for collaboration, which is crucial for design roles that rely on team input and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role's requirements. Be prepared to highlight specific projects that demonstrate strategic thinking and measurable impact.

• Design Challenge/Case Study: Typically, candidates will be asked to present a portfolio review or complete a design challenge. This will likely involve walking through a past project, explaining your process, decision-making, and the outcomes. They may also assign a take-home exercise or a live design problem.

• Interviews with Team: Interviews with the hiring manager, potential peers (other designers), and cross-functional stakeholders (Product Managers, Engineers) to assess technical skills, problem-solving abilities, collaboration style, and cultural fit.

• Final Interview: Potentially a final interview with senior leadership to discuss strategic vision, leadership potential, and overall fit with RBC's values.

Portfolio Review Tips:

• Curate for Impact: Select 3-4 projects that best showcase your strategic thinking, problem-solving skills, and ability to drive business metrics. For each project, clearly define the problem, your role, your process, the solution, and the quantifiable results.

• Tell a Story: Structure your portfolio presentations as narratives. Explain the "why" behind your design decisions, the challenges you faced, and how you overcame them.

• Showcase Process: Don't just show final screens. Include wireframes, user flows, user research insights, and iterations to demonstrate your design methodology and thought process.

• Highlight Collaboration: Mention how you collaborated with engineers, product managers, and other stakeholders.

• Tailor to Dr.Bill: Emphasize projects relevant to B2B SaaS, healthcare, or complex user journeys. Show how your work has influenced business metrics.

Challenge Preparation:

• Understand the User: If given a case study, thoroughly research the target user (healthcare professionals) and their pain points related to medical billing.

• Focus on Strategy: Be prepared to discuss how your design solutions align with business goals (e.g., increasing Gross Billings, improving efficiency).

• Articulate Your Process: Clearly explain your design thinking and agile approach.

• Practice Presentation: Rehearse presenting your portfolio and any case studies, ensuring you can articulate your contributions and impact concisely and effectively within a given timeframe.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio, emphasizing not just design execution but also strategic impact and business acumen. Candidates should prepare to articulate their design process, decision-making rationale, and the measurable outcomes of their work, especially concerning efficiency and revenue.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, wireframing, prototyping, and creating high-fidelity visuals. Mastery is expected for efficient workflow and team collaboration.

• Adobe Creative Suite (Illustrator, Photoshop, etc.): Likely used for specific graphic design tasks, asset creation, and advanced visual editing.

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other dedicated tools might be beneficial.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, or Amplitude to understand user behavior within the application and inform design decisions.

• Data Visualization Tools: Familiarity with tools used to track and report on product and business metrics (e.g., Tableau, Power BI, or internal dashboards) to demonstrate design impact.

CRM & Automation:

• Marketing Automation/CRM (e.g., Salesforce, HubSpot): While not a direct design tool, understanding how user data flows through these systems can inform design for B2B SaaS products and customer journeys.

Other Potential Tools:

• Webflow / Framer (Nice-to-have): For rapid prototyping or potentially low-code development integration.

• Collaboration Tools: Jira, Confluence, Slack/Microsoft Teams for project management and team communication.

📝 Enhancement Note: The core requirement is mastery of Figma and the Adobe Creative Suite. The role also implies a need for comfort with data analytics tools to measure design impact and a potential familiarity with B2B SaaS ecosystems and CRM principles.

👥 Team Culture & Values

Operations Values:

• Asking "Why?": A core value emphasizing curiosity, critical thinking, and a data-informed approach to problem-solving. This encourages designers to deeply understand the root cause of issues and user needs.

• Collaboration: A strong emphasis on working together across functions (Product, Engineering, Marketing) to achieve shared goals and build robust solutions.

• Continuous Improvement: Embracing design thinking and agile methodologies to foster iterative development, learning, and adaptation.

• User-Centricity: Placing the healthcare professional at the heart of all design decisions, ensuring solutions are intuitive, efficient, and genuinely helpful.

• Excellence in Craft: A commitment to high-quality visual design and elegant UX, balancing aesthetics with functionality.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integral members of cross-functional teams, actively participating in product development discussions and providing design expertise.

• Feedback Culture: A willingness to both give and receive constructive feedback is crucial for continuous improvement and elevating the quality of design work.

• Storytelling & Advocacy: Designers are encouraged to effectively communicate their ideas and advocate for user needs and design best practices to stakeholders at all levels.

📝 Enhancement Note: The culture at Dr.Bill, as an RBCx company, appears to foster innovation, data-driven decision-making, and strong collaboration. The core values emphasize a proactive, user-focused approach to design, supported by agile methodologies and a commitment to continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Startup Agility with Corporate Structure: Navigating the fast-paced, iterative nature of a startup within the framework and processes of a large financial institution like RBC.

• Designing for a Niche/Complex User Base: Catering to the specific and often time-constrained needs of healthcare professionals, who may have varying levels of tech-savviness and unique workflow requirements.

• Driving Measurable Business Impact: Translating design efforts into tangible improvements in key business metrics like Gross Billings and user efficiency, requiring strong analytical and data interpretation skills.

• Raising the Bar in a Traditional Industry: Elevating UX/UI standards in Canadian Healthcare, an industry that may traditionally lag in digital innovation.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in service design, accessibility, motion graphics, or illustration, potentially through workshops, courses, or project assignments.

• Industry Exposure: Gaining valuable experience in both the financial services and healthcare technology sectors, understanding their unique challenges and opportunities.

• Leadership and Mentorship: Developing leadership capabilities through mentoring junior designers and contributing to strategic design initiatives, with support from RBC's established development programs.

• Cross-Functional Learning: Working closely with product, engineering, and marketing teams to gain a holistic understanding of product development and business operations.

📝 Enhancement Note: The challenges are inherent to working in a growing fintech within a large bank and serving a specific professional demographic. The growth opportunities are significant, focusing on leadership, specialized skill development, and broad industry exposure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly influenced a product's direction or a key business metric through your design work. Walk us through your process and the impact." (Focus on data, strategy, and measurable outcomes.)

• "How do you approach designing for complex user journeys across multiple touchpoints? Can you provide an example from your portfolio?" (Emphasize service design and holistic thinking.)

• "Imagine you're tasked with improving the efficiency of medical billing for physicians. What would be your initial steps in understanding the problem and ideating solutions?" (Showcase your user-centric and problem-solving approach.)

Company & Culture Questions:

• "What interests you about RBCx and Dr.Bill specifically, and how do you see your design philosophy aligning with our 'ask why' and data-driven culture?" (Research RBCx's mission and Dr.Bill's product.)

• "How do you approach mentorship and providing feedback to junior designers? Describe your experience in fostering a collaborative design environment." (Highlight leadership and team-building skills.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically: Problem -> Research -> Your Role/Process -> Solutions -> Impact/Metrics -> Learnings.

• Quantify Impact: Whenever possible, use numbers, percentages, and data points to demonstrate the success of your designs.

• Articulate "Why": Be prepared to defend your design decisions by explaining the rationale behind them, referencing user needs, business goals, and design principles.

• Showcase Iteration: Briefly touch upon alternative solutions considered or how your design evolved based on feedback or testing.

• Engage Your Audience: Make it a conversation. Invite questions and be ready to discuss your thought process in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, data-informed decision-making, and a deep understanding of the user and business context. Candidates must be ready to articulate the impact of their work using metrics and to showcase their ability to lead and collaborate effectively.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the RBC Workday jobs portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects that highlight strategic thinking, measurable impact on business metrics (like Gross Billings or user efficiency), and end-to-end customer journey design. Tailor your selected case studies to align with Dr.Bill's focus on B2B SaaS for healthcare professionals.

• Resume Optimization: Craft your resume to emphasize your 5-7 years of experience in digital product design, highlighting skills in UX/UI, design thinking, Figma, and Adobe Creative Suite. Use keywords from the job description and quantify your achievements with specific results.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work. Prepare to discuss your approach to user research, collaboration, and mentorship. Be ready to present your portfolio confidently and answer strategic questions related to product development and business goals.

• Company Research: Thoroughly research RBCx, Dr.Bill, and the Canadian healthcare/fintech landscape. Understand their mission, values, and recent developments to demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.