Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Log my Care Location: London, United Kingdom Job Type: FULL_TIME Category: Product Design / UX/UI Date Posted: 2025-09-25T17:03:54 Experience Level: 5-10 Years

🚀 Role Summary

• Lead the entire product design lifecycle, from initial research and ideation through to iteration, testing, and final refinement of user-centered solutions within a fast-paced SaaS startup environment.
• Drive user research initiatives to gather critical insights, translating feedback into actionable design improvements that enhance the overall user experience and align with business objectives.
• Collaborate closely with product managers and engineering teams to ensure the seamless integration of new features, maintaining a strong user focus throughout the product development process.
• Champion design excellence by defining and upholding design standards, contributing to the evolution of the company's visual language and design system for consistent brand representation.
• Mentor and manage a team of two designers, fostering a collaborative environment and guiding them to achieve high-quality design output and professional growth.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for significant autonomy, leadership in design strategy, and the ability to mentor junior team members. The emphasis on SaaS and startup environments suggests a dynamic, often ambiguous, and results-oriented culture.

📈 Primary Responsibilities

• Own and execute the end-to-end product design process, encompassing user research, concept development, wireframing, prototyping, usability testing, and iterative refinement for both mobile and web applications.
• Conduct comprehensive user research, including interviews, surveys, and usability studies, to identify user needs, pain points, and behavioral patterns that inform strategic design decisions.
• Develop and test interactive prototypes using industry-standard tools to validate design assumptions and gather early feedback, ensuring the delivery of impactful and delightful user experiences.
• Partner with Product Managers to define product requirements, translate user stories into intuitive user flows, and shape the product roadmap with a strong user-centric perspective.
• Collaborate effectively with engineers to translate designs into high-fidelity, production-ready assets, ensuring technical feasibility and maintaining design integrity throughout the development cycle.
• Actively contribute to and evolve the company's design system, ensuring consistency in visual elements, components, and interaction patterns across all product touchpoints.
• Provide leadership and mentorship to junior designers, offering guidance on design best practices, problem-solving techniques, and career development.
• Engage with stakeholders across departments, including marketing, sales, and customer success, to understand business needs and align design solutions with broader company goals.
• Champion a culture of design excellence by establishing and promoting design standards, best practices, and efficient design workflows.
• Stay abreast of industry trends, emerging technologies, and competitor activities to identify opportunities for product innovation and continuous improvement.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution and leadership, common in senior roles within growing startups. Responsibilities such as "owning the design process" and "mentoring designers" indicate a strategic and managerial component to the role beyond just execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio showcasing relevant design experience and a demonstrable understanding of design principles is paramount. A degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is advantageous. Experience: A minimum of 5-10 years of professional experience as a Product Designer, with a significant portion spent in SaaS and/or product-led startup or scale-up environments. Proven experience in leading design initiatives from conception to launch.

Required Skills:

• Expertise in the end-to-end product design process, including user research, ideation, wireframing, prototyping, and user testing.
• Proficient in industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, InVision, or similar.
• Strong understanding of user-centered design principles, UX best practices, and usability heuristics.
• Demonstrated ability to conduct user research, gather insights, and translate them into actionable design solutions.
• Excellent problem-solving skills, with the ability to tackle complex and ambiguous design challenges independently.
• Proven ability to articulate and justify design decisions clearly and persuasively to cross-functional teams and stakeholders.
• Experience in building, maintaining, and evolving design systems and visual languages.
• Strong collaboration skills, with a proven track record of working effectively with Product Managers, engineers, and other cross-functional teams.
• Ability to balance design quality with project timelines and make pragmatic compromises when necessary.

Preferred Skills:

• Experience in mentoring or line management of design teams, with a passion for growing design talent.
• Familiarity with agile development methodologies and working within cross-functional, sprint-based teams.
• Experience in the social care or healthcare technology sector.
• A strong understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.
• Experience with data analysis tools to measure the impact of design changes.

📝 Enhancement Note: The "5-10 years" experience level combined with the "Senior" title strongly implies a need for strategic thinking, leadership capabilities, and a proven track record of successfully delivering complex design projects in a startup context. The emphasis on SaaS and product-led growth is a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 significant product design projects, demonstrating the full design lifecycle from problem definition to final solution.
• Projects should highlight expertise in SaaS products and ideally include examples from startup or scale-up environments.
• Each project case study must clearly articulate the problem statement, user research methodologies employed, design process, key decisions made, prototyping efforts, testing results, and the final impact or outcomes.
• Showcase a strong understanding of user-centered design principles and how they were applied to solve specific user needs.
• Include examples of contributions to design systems, visual language development, or style guides.

Process Documentation:

• Demonstrate a clear understanding of how you manage and document your design process, from initial research planning to final handoff.
• Provide evidence of iterative design processes, including how user feedback and testing results were incorporated to refine designs.
• Show examples of how you collaborate with Product Managers and Engineers, detailing the handoff process and any supporting documentation provided.
• Illustrate how you approach problem-solving for ambiguous or complex user issues, detailing your thought process and the steps taken to arrive at a solution.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only showcase visual design skills but also the candidate's strategic thinking, research capabilities, and ability to drive product outcomes in a startup context. Emphasis on the "end-to-end" process and "impactful design decisions" is key.

💵 Compensation & Benefits

Salary Range: £70,000 - £80,000 per annum.

Benefits:

• Competitive salary package.
• Opportunity to be part of a fast-growing, mission-driven tech startup.
• Play a pivotal role in shaping a product that significantly impacts the social care sector.
• Contribute to a culture that values innovation, collaboration, and user-centricity.
• Potential for career growth and leadership development within the company.
• [Specific company benefits, e.g., pension contributions, health insurance, stock options, professional development budget, team events, etc., would be detailed here by the company.]

Working Hours: Standard full-time hours, with a hybrid work arrangement requiring two mandatory in-office days per week (Wednesdays and Fridays).

📝 Enhancement Note: The stated salary range of £70K-£80K is competitive for a Senior Product Designer in London, reflecting the required experience and the company's growth stage. The hybrid model with specific in-office days is a key detail for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Care Software / HealthTech. Log my Care operates within the social care technology sector, aiming to digitize and improve the efficiency and quality of care provided by care homes and home care agencies. This niche is characterized by a significant opportunity for technological disruption and a direct impact on vulnerable populations. Company Size: Log my Care is a fast-growing startup that has quadrupled its customer base since 2020. While the exact employee count isn't provided, its rapid growth suggests a dynamic, agile, and evolving team structure, likely ranging from 20-100 employees. Founded: The company's growth since 2020 indicates a relatively young but established startup, likely founded in the late 2010s or early 2020s. This implies a culture that embraces innovation, rapid iteration, and a hands-on approach to problem-solving.

Team Structure:

• The design team, led by the CTO (Adam), includes the Senior Product Designer who will line manage two other designers. This suggests a flat, collaborative structure where designers work closely with Product Managers and Engineers.
• Product development is likely organized into cross-functional teams, with designers embedded within these teams to ensure a user-centric approach from inception to delivery.
• Close collaboration with Product Management is a core aspect, with designers partnering to define problem statements and shape product strategy.

Methodology:

• The company emphasizes a customer-centric approach, driven by user research and real user feedback to inform design decisions and product improvements.
• Agile methodologies are likely employed, facilitating rapid iteration, testing, and adaptation to user needs and market changes.
• A focus on delivering "awesome mobile App and Web-based tools" suggests a commitment to user-friendly and effective technology solutions.
• The drive to digitize an "analogue and paper-based" sector points to a methodology focused on innovation and transformation.

Company Website: https://logmycare.co.uk/

📝 Enhancement Note: The company's mission to digitize the social care sector is a strong differentiator and likely attracts candidates passionate about making a social impact. The startup environment implies a culture of agility, direct impact, and potentially fewer bureaucratic layers.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, placing the individual in a mid-to-senior level position within the product design function. The role carries significant responsibility for leading design initiatives, mentoring junior talent, and influencing product strategy. Reporting Structure: The Senior Product Designer reports directly to Adam, the CTO. This reporting line indicates a close connection to the technical and product leadership, allowing for direct influence on product direction and design execution. The role also involves direct line management of two other designers. Operations Impact: The Senior Product Designer will have a substantial impact on Log my Care's product success by ensuring intuitive, effective, and user-friendly design solutions. This directly influences user adoption, customer satisfaction, and ultimately, the company's mission to transform the care industry. The role's input into product strategy and user needs definition is critical for driving business objectives and market differentiation.

Growth Opportunities:

• Leadership Development: Opportunity to hone leadership and people management skills through direct line management of two designers, potentially leading to further management roles within a growing design team.
• Strategic Influence: Contribute directly to product strategy and roadmap development, gaining experience in shaping the direction of a rapidly scaling SaaS product.
• Domain Expertise: Deepen expertise in the HealthTech and social care sectors, a growing and impactful industry.
• Skill Expansion: Potential to expand skill set into areas such as UX strategy, design operations, or even product management given the close collaboration and influence.
• Impactful Work: Drive meaningful improvements in the care sector, providing high job satisfaction for those motivated by social impact.

📝 Enhancement Note: The direct reporting to the CTO and line management responsibilities offer a clear path for career advancement into design leadership or senior individual contributor roles. The startup environment also typically presents opportunities for broader exposure and faster progression than in larger, more established organizations.

🌐 Work Environment

Office Type: Log my Care operates with a hybrid model, requiring employees to be in the office on specific days. This suggests a blend of focused individual work and collaborative team interaction. Office Location(s): The role is based in London, specifically at 25 Red Lion Ct, Procter St, London, WC1V 6NY. This central London location offers accessibility and proximity to a vibrant business and tech ecosystem.

Workspace Context:

• The hybrid model facilitates focused work at home and collaborative sessions, brainstorming, and team building in the office on Wednesdays and Fridays.
• This environment is likely to be dynamic and fast-paced, typical of a growing startup, encouraging agility and quick decision-making.
• Expect a collaborative atmosphere where designers work closely with product managers and engineers, fostering open communication and shared problem-solving.
• Employees will likely have access to modern design tools and technologies within the office space.

Work Schedule: The standard work schedule is full-time, aligning with typical business hours (e.g., 9 am to 5 pm), but the hybrid nature offers some flexibility in how and where work is conducted on non-mandatory office days.

📝 Enhancement Note: The hybrid work arrangement with mandatory office days is a key aspect of the work environment. Candidates should be comfortable with this structure and the expectation of in-person collaboration on specific days to foster team cohesion and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Initial step involves submitting a resume and, crucially, a portfolio.
• Exploratory Call (Olivia, People Manager): A 25-minute Zoom call to assess initial fit, understand career aspirations, and provide an overview of the role and company culture.
• Technical Interview (Will, PM + Jack, Product Designer): A 1-hour Zoom interview focusing on design skills, process, problem-solving abilities, and collaboration experience. Expect discussions around past projects and design challenges.
• In-Person Task (Becca, Senior PM + Adam, CTO + Mikael, Tech Lead): A 1-hour in-person session involving a practical design task. This will likely assess problem-solving skills, design thinking under pressure, and the ability to articulate design decisions to key technical and product stakeholders.
• Final Interview (Sam, Co-founder & CEO): A 20-minute Zoom interview to discuss candidate contributions, cultural alignment with Log my Care's values, and overall fit with the company's vision.

Portfolio Review Tips:

• Highlight End-to-End Process: Ensure each project clearly demonstrates your involvement from research and ideation through to final execution and impact.
• Showcase Problem-Solving: Focus on how you identified and solved complex user problems, detailing your thought process and the rationale behind your design decisions.
• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).
• Demonstrate Collaboration: Include examples of how you worked with PMs and engineers, showing your communication and collaboration skills.
• Design System Contribution: If applicable, showcase any work on design systems or style guides, highlighting your understanding of consistency and scalability.
• Tailor to SaaS/Startup: Emphasize projects relevant to SaaS products and the challenges of a startup environment.

Challenge Preparation:

• Understand Log my Care's Mission: Research the company's product, target audience (care homes, home care agencies), and its mission to digitize the social care sector.
• Prepare for Design Tasks: Be ready to tackle a design problem related to the care industry or the company's existing product challenges. Practice thinking aloud and explaining your approach.
• Articulate Value Proposition: Be prepared to clearly articulate why your design skills and experience are a great fit for Log my Care and how you can contribute to their mission.
• Know Your Portfolio: Be ready to walk through your portfolio projects in detail, explaining your role, process, and the outcomes achieved.
• Research Company Values: Understand Log my Care's values and prepare examples of how you embody them in your work and professional interactions.

📝 Enhancement Note: The interview process is multi-stage and includes both remote and in-person elements, culminating in a task with senior leadership. This indicates a thorough vetting process where both design skills and cultural fit are highly valued. The in-person task is a significant component requiring focused preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision. Candidates are expected to be proficient in at least one primary design tool for creating wireframes, mockups, and interactive prototypes.
• User Research Tools: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Typeform, Lookback, Maze).
• Collaboration & Communication: Slack, Zoom, Google Workspace.

Analytics & Reporting:

• Product Analytics: Tools like Mixpanel, Amplitude, or Google Analytics to track user behavior and measure the impact of design changes.
• Data Visualization: Potentially tools like Tableau or Looker for deeper data exploration and reporting, though not explicitly stated as primary requirements.

CRM & Automation:

• While not directly within the designer's core toolset, familiarity with CRM systems (like Salesforce or HubSpot) and marketing automation platforms can provide context for user journeys and data flow within a SaaS business.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is essential. An understanding of user research methodologies and potentially product analytics tools will enable the Senior Product Designer to make data-informed design decisions and demonstrate the impact of their work.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the needs of carers and care recipients, ensuring that technology genuinely improves their lives.
• Impact-Driven: A commitment to making a tangible difference in the social care sector, driven by the company's mission to digitize an underserved industry.
• Collaboration: Encouraging teamwork and open communication across departments, with designers working closely with product managers and engineers.
• Innovation & Agility: Embracing new ideas and adapting quickly to user feedback and market changes in a fast-paced startup environment.
• Design Excellence: A dedication to creating high-quality, intuitive, and effective user experiences.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integrated into cross-functional product teams, working collaboratively with Product Managers and Engineers throughout the development lifecycle.
• Feedback-Driven: An open culture for giving and receiving constructive feedback on designs to ensure continuous improvement and alignment.
• Proactive Communication: Encouraging proactive communication to share insights, discuss challenges, and ensure alignment on design goals and solutions.
• Mentorship & Support: The Senior Product Designer will foster a supportive environment for junior designers, promoting knowledge sharing and collaborative problem-solving.

📝 Enhancement Note: The company's values emphasize its mission and the user-centric approach. Candidates should demonstrate how their working style and personal values align with these principles, particularly in a collaborative, feedback-rich startup environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Digitizing a Traditional Sector: The primary challenge is transforming a largely analogue and paper-based industry, which may involve overcoming resistance to change and educating users on the benefits of new technology.
• Balancing Ambiguity and Speed: As a startup, there will be inherent ambiguity in product direction and a need to move quickly, requiring designers to be adaptable and comfortable making decisions with incomplete information.
• Mentoring and Leading: For the Senior Product Designer, effectively mentoring and guiding two junior designers while also contributing to high-priority design projects will be a key challenge.
• Scaling Design Processes: As the company grows, establishing and scaling robust design processes, systems, and documentation will be an ongoing challenge.

Learning & Development Opportunities:

• Leadership & Management Training: Opportunities to develop people management skills through direct mentorship and team leadership.
• Product Strategy Involvement: Gain experience in shaping product strategy and roadmap decisions by working closely with senior leadership and product teams.
• Domain Expertise in HealthTech/Social Care: Develop specialized knowledge in a sector with significant social impact and technological potential.
• Exposure to Startup Growth: Experience the full lifecycle of a startup's growth, from early-stage product development to scaling operations.
• Continuous Design Skill Enhancement: Access to learning resources, industry conferences, or training to stay current with the latest design trends and tools.

📝 Enhancement Note: The challenges presented are typical of a growing tech startup in a transformative industry. They offer significant opportunities for personal and professional growth, particularly for those who thrive in dynamic environments and are motivated by making a tangible impact.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing for users who may be less tech-savvy or resistant to adopting new technologies, especially in a sector like social care?" Prepare to discuss user education, onboarding, and simplifying complex processes.
• "Describe a time you had to make a difficult trade-off between design perfection and project deadlines. How did you approach it, and what was the outcome?" Focus on pragmatic decision-making and stakeholder communication.
• "How would you go about defining the initial problem statement for a new feature, ensuring it's user-centric and aligned with business goals?" Discuss your research and collaboration process with Product Managers.
• "How do you ensure consistency and maintain a design system while working in a fast-paced startup environment?" Highlight your strategies for documentation, component management, and team adherence.

Company & Culture Questions:

• "What interests you about Log my Care's mission to digitize the social care sector?" Be prepared to articulate your passion for the company's social impact.
• "How do you approach mentoring junior designers and fostering a collaborative team environment?" Share specific examples of your mentorship style and experience.
• "Describe your ideal working relationship with Product Managers and Engineers." Emphasize communication, collaboration, and shared ownership.
• "How do you measure the success of your design work?" Be ready to discuss key metrics and how you use data to inform design decisions.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process, the key decisions, the solution, and the measurable impact.
• Show, Don't Just Tell: Use visuals, prototypes, and user flows to illustrate your design thinking and execution.
• Focus on Impact: Quantify results whenever possible. If direct metrics aren't available, discuss the intended impact and how you would measure it.
• Be Prepared for Deep Dives: Anticipate questions about your process, your rationale for specific design choices, and how you handled challenges.
• Highlight Collaboration: Mention how you worked with other team members (PMs, engineers, researchers) and how their input influenced your designs.
• Tailor to the Role: Emphasize projects that demonstrate experience in SaaS, user research, and problem-solving for complex systems.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also strategic thinking, leadership potential, and cultural fit. Preparing specific examples and understanding the company's mission will be crucial for success.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Log my Care careers page.
• Portfolio Customization: Ensure your portfolio is readily accessible and highlights projects demonstrating end-to-end product design, user research, and SaaS experience. Tailor your project selection to showcase relevant skills for the care technology sector.
• Resume Optimization: Update your resume to clearly articulate your experience in product design, highlighting achievements in user research, problem-solving, collaboration, and any mentoring or leadership responsibilities. Use keywords aligned with operations and design best practices.
• Interview Preparation: Thoroughly research Log my Care, its mission, product, and the individuals involved in the interview process. Prepare specific examples from your portfolio that align with the company's values and the role's responsibilities. Practice articulating your design process and impact.
• Company Research: Understand the social care sector and the challenges Log my Care aims to address. Familiarize yourself with their current product offerings and any recent news or developments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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